Driven by the process of electrification transformation and intelligence, the automobile industry is undergoing a once-in-a-century great change, and the transformation has become an unavoidable topic. Standing at this key transformation node, GAC Chuanqi needs to maintain a solid business foundation and actively transform into a new energy technology brand to ensure its future market competitiveness.
As a national team player, Chuanqi’s "stability" and "change" are particularly important. On the one hand, GAC Chuanqi, which has 700,000 users, needs to consolidate its advantages in the MPV field and provide stable income support for the overall business; On the other hand, in the face of the growing demand for new energy in the market, the pace of product innovation and technology iteration is also accelerating, in order to win more market opportunities in the new track.
spell over70ten thousandMPVThe user’s choice is more expected in the future.
In today’s increasingly "involuted" automobile market, the competition in MPV field can be described as "fierce". For consumers, this means more choices and higher quality products. As the common choice of 700,000 users, GAC Chuanqi’s position in the MPV market is not accidental. Why do consumers trust Chuanqi? The answer is actually very simple: understand users, understand the market, and understand technology.
In 2024, Chuanqi ushered in the "big year" of technological innovation. The newly upgraded i-GTEC2.0 technology platform and full-stack R&D integrating chassis, intelligent system and new energy technology keep Chuanqi in the leading position in the market. Not only that, Chuanqi has also introduced the super hybrid technology that attracts much attention, and its performance is eye-catching. The fuel consumption of the luxury MPV with a surface temperature of more than 2.2 tons is only 5.2L/100km in the Flame Mountain where the surface temperature is close to 80℃, which can be described as oil and electricity.
This summer, China Automobile Center transported the Chuanqi M8 (parameter picture) super hybrid version equipped with Chuanqi super hybrid system to Turpan for testing. The measured result is 5.2L/100km, and the energy consumption per kilometer is only 0.39 yuan (calculated according to 92 gasoline 7.5 yuan/liter)! Chuanqi super hybrid technology can still bring efficient energy-saving performance in extreme environment.
The combination of Chuanqi Super Hybrid System 2.0T engine and 2-speed DHT gearbox solves many pain points of single-speed DHT hybrid high-speed power and high acceleration noise, and also fills in the shortcomings of PHEV plug-in hybrid feed with weak power and high high-speed energy consumption.
As of November 2024, the cumulative sales volume of Chuanqi MPV has exceeded 700,000 vehicles, and this is the only brand MPV in China. While the sales volume keeps soaring, Chuanqi’s MPV preservation rate also keeps topping the list. Its M8, M6 and other models have been ranked first in the multi-platform independent brand MPV preservation rate for many times in a row, which shows that users fully recognize Chuanqi’s MPV and are well-deserved MPV experts in China.
What is new? New Chuan Qi’s "New Action"
In the wave of great changes in the automobile industry, how to transform is a problem that all car companies are thinking about. Guangzhou Automobile Chuanqi’s answer is: backed by solid technology, guided by users’ needs, and seize the future with innovation.
2025 will be a year of comprehensive breakthrough in Chuanqi’s intelligent driving technology. Intelligent driving and vehicle system represented by ADiGO PILOT and Huawei HarmonyOS Intelligent Cabin will make Chuanqi enter the first echelon in the field of intelligent driving in China. More importantly, these technologies are not on paper, but are actually meeting the needs of consumers.
At the same time, Chuanqi also launched a brand-new EV+ new energy platform, which further reduced the fuel consumption by 15% and improved the battery life by 12%. Consumers no longer have to struggle between insertion and extension, but can switch flexibly according to actual needs. Chuanqi’s new technology gives pragmatic and innovative answers to the common problems of "high-speed endurance anxiety" and "inconvenient charging".
It is worth mentioning that Chuanqi always insists on "quality first". In this era of rapid development of intelligence and electrification, quality is the foundation, which is "1", and the additional function of intelligence and electrification is "0". Only when the "1" is firmly laid, the "0" behind it makes sense.
Chuanqi understands the market logic of "fast fish eat slow fish". From research and development to production to market response, Chuanqi is accelerating its pace. Whether it is the user’s demand for car purchase or the iterative speed of new energy technology, Chuanqi is using "fast" to win the initiative. In this market with limited tables, we must seize the opportunity to master the right to speak.
From price war to value war, how does Chuanqi win with users?
At present, the "price war" in the automobile market is in full swing, but the price reduction alone cannot win the hearts of consumers. GAC Chuanqi knows that real competition still needs to return to product value and user experience.
In order to give back to users, GAC Chuanqi launched M8 limited-time pet powder benefits in December: up to 35,000 yuan of over-value rejuvenation gift (national trade-in subsidy of 15,000 yuan+Chuanqi overweight replacement subsidy of up to 20,000 yuan) and up to 15,000 yuan of over-value subsidy gift, which can get up to 50,000 benefits after superposition. In addition, if you buy Chuanqi M8 at the end of the year, you only need to pay 1999 yuan to get full insurance! For consumers who have plans to change cars, this is undoubtedly an opportunity not to be missed.
