作者： admin

After the launch of Huang Xiaoming’s new drama ＂Stalker＂, the first wave of word-of-mouth was released, and the three major points were well received.

This summer’s TV drama market is very lively, with quality and word-of-mouth TV dramas one after another. There are many good dramas, which means that the audience has more choices, and the competition for ratings becomes more and more intense. It takes a little strength to stand out from such fierce competition.

The launch of "Sneaker" ushered in a good start. On the first day of the broadcast, the ratings broke 2, Tencent spy war drama topped the list, and the cat’s eye platform TV series ranked fifth, and the audience was also well received. So why is the drama "Sneaker" so attractive?

The first is because of the theme: spy war drama. It must be said that spy war drama is a kind of special favorite of the audience, especially in the Republic of China, which has a lot of drama powder.

From Sun Honglei’s Latent to Hugh and Jin Dong’s The Pretender, and then to Sparrow and Red, spy war dramas have produced many excellent works, with exciting plots and ingenious reversals, which have continuously improved the level of the creative team and raised the expectations of the audience.

There are also spy war dramas released this year, such as "Thin Ice" and "Never Close" not long ago. Unfortunately, for various reasons, they did not meet the audience’s expectations. At this time, the launch of "Stalker" gave the audience a lot of expectations.

Secondly, the cast of this play is very strong, with Huang Xiaoming, Rulu and Xiaoliang Wu as the leading actors, Wan Qian as the special actor and WangZhifei, lianli and Feng Hui as the co-stars. These actors have a high degree of attention in both acting and attention.

A netizen saw the poster of "The Stalker" and said, "Weld Huang Xiaoming to death in the national drama. It’s so handsome. It can be seen how popular Huang Xiaoming’s style of the Republic of China is. Especially after "The Temples Are Not Crabapple Red", the audience have more appreciation for Huang Xiaoming’s acting skills. For the spy war drama starring him, the audience is full of expectations.

In "The Stalker", Fang Jiashu, played by Huang Xiaoming, is our agent who penetrated into the enemy’s interior. He went deep into the den, and in order to get better information, he had two other identities. He was both a military commander and a No.76 man. Being in the whirlpool of various forces, Fang Jiashu must always be alert and careful. As he said in the play, he lived a life in which he dared not talk in his sleep.

Even in a dangerous situation, Fang Jiashu won the trust of all forces by virtue of his witty mind and flexible means of dealing with the world. He also worked among all kinds of people and collected the information we needed.

In order to better enrich this role, the drama also sets up complicated interpersonal relationships for him: he has a child bride Tao Yuling (Rulu), who is an intelligence agent sent by our side to cooperate with him. At the beginning of the drama, Fang Jiashu lost contact with the peripheral organizations because of a traitor inside the organization, so he sent his child bride in his hometown to get in touch with him again.

As an agent of the Kuomintang military system, Fang Jiashu has to obey the command of Silver Fox, the head of the military system, and cooperate with Su Yalu (Wan Qian). In order to make every joint smooth, Fang Jiashu and Su Yalu declare that they are lovers. Therefore, in order to get information from the military, Fang Jiashu always deals with Su Yalu, and at critical times, he will also use the military forces to carry out organizational tasks.

Because of the failure of many operations, Li Lixing, the boss of No.76, realized that there was a mole inside No.76. The traitor also told Li Lixing that we had an agent with the code name "Du Fu" lurking in No.76. Therefore, Li Lixing had been testing Fang Jiashu and wanted to know if Fang Jiashu was a cuckoo.

Fang Jiashu’s direct boss is Ye Xingcheng, a villain who is ruthless, a little stupid and a little in love. He is always ready to plant the hat of "Du Fu" for Fang Jiashu because he likes Su Yalu. With three identities, two lovers and two enemies, Fang Jiashu is as busy as a bee, which also gives the play a lot to watch.

Finally, the rhythm of the plot is very good, and all kinds of conflicts and reversals are also set well. From the current updated plot, it is very stable. The actor’s performance is also very good. Fang Jiashu played by Huang Xiaoming has a high degree of completion, and his gestures are all drama.

Rulu’s sword went sideways this time, playing a growing role. Originally, Tao Yuling was just doing peripheral work and was ordered to come to Fang Jia Tree. Fang Jiashu’s identity and status depended on his partner’s never being an idiot. Therefore, under the guidance of Fang Jiashu, Tao Yuling quickly grew up and became Fang Jiashu’s effective helper.

Wan Qian’s acting skills have been very stable. This time, she plays a glamorous but vigorous female agent. She loves Fang Jiashu, but she can treat her feelings rationally. Unlike Ye Xingcheng’s love brain, this role is very brilliant. I look forward to Wan Qian’s performance in the back.

Xiaoliang Wu has done a lot of works recently. He starred in "Happy Face" and "The Stalker" was launched. In "Happy Face", he played infatuated and gambling Yu Zhou, which won a lot of praise, and this time he played Ye Xingcheng very well. When interrogating the prisoner, he was fierce and vicious; In front of the boss Li Lixing, he bowed again, and he was a complete slave. In front of Su Yalu, he became a little fan brother, stupid and infatuated, with a little humbleness. Xiaoliang Wu’s acting skills are really good. He vividly interprets the various expressions of this role, and his play is full of watching.

In short, this play, the performance of the actors and the next development of the plot are very interesting. Let’s follow the play together and comment slowly.

[Depth] The number of tourists in Canton Road has decreased greatly, and Hong Kong is about to lose its luxury shopping paradise？

In the last month, the scene of tourists weaving on Canton Road in Hong Kong, where luxury shops gather, is no longer there.

There are no long queues in front of DIOR, GUCCI and CHANEL along the street. In the makeup area with the most crowded people in the high-end shopping mall Harbour City, the aisle that has always been crowded is rarely spacious. In Lane Crawford, only a few customers are scattered in the dense shelves.

Luxury shop assistants, who are usually very busy, are idle. Their eyes follow every passer-by, and after the guests enter the store, they follow closely and introduce each product.

Cabinets and sisters in the makeup area of Harbour City usually only care about getting goods and quotations, but now they are free to attract guests. The cabinet brother of Hermes perfume leaned hard and stuffed the test paper into the hands of passers-by

"There have been fewer guests recently, because there are fewer tourists." Coach clerk of Guangdong Road said to the interface fashion. The clerk of SAINT LAURENT in Harbour City said: "The business is average recently, so the goods will be all."

In contrast, the stores of popular brands such as LV, GUCCI and DIOR are still crowded, and the clerk said that business has been good. "But there was a long queue before, and now there is no need to queue up." GUCCI clerk said.

A pair of tourists’ mother and daughter told the interface fashion that they couldn’t get thoughtful service when shopping in Hong Kong in the past, and too many people also affected the experience. Now they can choose slowly. But for safety reasons, the original five-day tour has been compressed to three days.

The decrease in the number of tourists on Canton Road has something to do with the demonstrations that have lasted for more than two months in Hong Kong.

Yao Sirong, a member of the tourism industry of the Hong Kong Legislative Council, once said that the number of inbound tourists in Hong Kong changed from an increase in June to a decline in July due to demonstrations.

The situation in August was even more severe. The number of inbound tourists in Hong Kong dropped by 30% in the first two weeks of that month, and further dropped by 40% in the third week. This directly led to the price and occupancy rate of hotels in Hong Kong diving again and again. Last August, the occupancy rate was still 90%, and this year it fell to 50%. Many hotels had to cut their prices by half.

As of mid-August, 28 countries have issued different levels of Hong Kong tourism risk warnings. Under the heavy blow of tourism, the retail industry is also chilling.

Luxury brands in Hong Kong have been negatively affected since the beginning of the incident, and brands such as Tiffany and Hermes even went out of business for a short time. These factors have been written into the recent financial reports of major luxury goods companies.

Tiffany’s 2019 semi-annual report mentioned that in the second quarter, sales in mainland China rose by 25% year-on-year, while sales in Hong Kong recorded a double-digit decline. During this period, Hong Kong stores were closed for six days.

"(The situation in Hong Kong) has certainly done great harm to our sales. Compared with last year, our sales in Hong Kong have dropped sharply," Alessandro Bogliolo, CEO of Tiffany, said in an interview with Women’s Daily. "Except for the six days (when the store was closed), you can imagine that the other time in the second quarter is not the best time for shopping."

Mark Erceg, chief financial officer of Tiffany, warned in a conference call with analysts that if the situation in Hong Kong continues to deteriorate, the annual sales and earnings per share will even be lower than the company’s minimum expectations.

Prada still maintained a positive growth trend in the mainland market in the first half of 2019, but the overall revenue of Greater China fell by 5%, which was said in the financial report to be affected by social problems in Hong Kong.

The growth rate of kering, the parent company of GUCCI, declined in Hong Kong in the first half of the year, and the performance of Macau market also declined. According to the financial report of the group, there are two reasons for the decline in growth rate in these areas. Previously, the higher growth rate led to a high comparative base, and more importantly, the demonstrations in Hong Kong at the end of the second quarter affected business activities.

LVMH and Hermes seem to be less affected.

LVMH generally mentioned in the financial report for the first half of 2019 that DFS, a global duty-free shop under the Group, grew strongly in the Hong Kong and Macau markets, but its growth rate declined in recent months.

Hermes said that although some Hong Kong stores have experienced short-term closures, the solid customer base and huge market demand in the local market offset the losses caused by the short-term closures.

However, the demonstrations in Hong Kong became more intensive in August and September, and the normal operation of the Hong Kong International Airport was affected several times. Tourists became more cautious about traveling to Hong Kong, and the sales transcripts of luxury brands in Hong Kong in the third quarter of this year may be even worse.

Considering the current situation in Hong Kong, CHANEL announced on September 6th that it would postpone the launch of the 2019/20 early spring holiday series scheduled for November in Hong Kong.

As a barometer of luxury retail in Hong Kong, the cold and cheerless atmosphere of Guangdong Road and Harbour City once again sounded the alarm that Hong Kong had lost its shopping paradise.

In the first half of 2019, the retail sales of shopping malls in Harbour City fell by 1% to HK$ 18.497 billion. The operating profit of Times Square, another high-end shopping mall under the parent company Wharf Real Estate, also declined. As a result, the overall performance of Wharf Property was very reluctant, and its net profit decreased by 31% to HK$ 6.989 billion. The financial report said: "Demand and market conditions have weakened significantly since the beginning of the year, and the situation has become more and more severe."

Judging from the overall situation of the Hong Kong market, the retail sales of luxury goods also declined the most.

According to the data of Hong Kong Retail Management Association, the total retail sales value of Hong Kong in June fell by 6.7% year-on-year to 35.2 billion yuan, which is the fifth consecutive month of decline. Among them, the retail sales of jewelry, watches and luxury goods fell more than other categories, reaching 17.1%.

This means that it is more and more difficult for luxury goods to grow in Hong Kong.

Hong Kong’s luxury retail industry once relied on the rise of mainland tourists.

Take Harbour City, the largest high-end shopping mall in Hong Kong and the most profitable shopping mall in Asia, for example. In the ten years since 2007, thanks to the influx of mainland tourists, its sales grew at a compound annual growth rate of more than 10%, and in 2018 it reached an astonishing 24%. In 2018, the sales of Harbour City exceeded HK$ 37 billion, with an average of HK$ 100 million per day.

Looking back, the strategic position of this city in Asia has been prominent since the beginning of the 21st century.

In July 2003, the first phase of free travel for mainland residents in Hong Kong was implemented. Prior to this, there were only about 7 million tourists visiting Hong Kong last year. After the popularization of the free travel policy, this number jumped to about 45 million in ten years. During the same period, retail sales in Hong Kong soared by 184% to over HK$ 162 billion.

At that time, most luxury brands had not been widely and deeply laid out in mainland China. Hong Kong, which is tax-free, close to home, and has many famous brands, has become the best choice for mainland tourists to travel abroad and buy overseas brands in those years.

CB Richard Ellis, a commercial real estate information provider, once pointed out in "The Process of Retail Globalization" published in 2012 that Hong Kong is the hottest retail market and luxury market in the world, and its new brand presence ranks first in the world, attracting 86% of the high-end retailers interviewed.

Lian Zhihao, then a senior director of CB Richard Ellis’ store service department, said in the report: "Hong Kong’s ranking reflects its importance to luxury brands, largely because mainland visitors to Hong Kong have a continuous demand for high-end goods, and they hope to enjoy the price difference when buying luxury goods in the Hong Kong market."

Luxury brands therefore pay special attention to Hong Kong’s data in their financial reports.

Take LVMH Group as an example. In its 2015 financial report, the Hong Kong dollar was listed separately in the part showing the sales situation according to the currency proportion. In that year, sales in Hong Kong alone reached 7% of LVMH’s global sales.

When the performance of Hong Kong declines, luxury goods groups often take it out for evaluation. For example, Richemont Group said in its 2015 financial report that there were no signs of recovery in Hong Kong and Macao in the first month of the new fiscal year. Based on this, it is predicted that sales in the Asia-Pacific region may continue to be sluggish; LVMH Group also pointed out in its 2018 financial report that although the sales of Sephora’s selected retail department increased by 6% to 13.646 billion euros during the period, it could record a 12% increase if DFS’s one-time loss in terminating the franchise of Hong Kong Airport was not included.

The impact of Hong Kong’s performance on performance can be seen. Even now, going to Hong Kong is no longer the only option for mainland tourists to buy luxury goods.

PricewaterhouseCoopers pointed out at the beginning of this year that although large-scale infrastructure projects such as the Hong Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong High-speed Railway have helped to drive the number of mainland tourists, with the gradual change of consumption patterns of mainland tourists, the increase in the number of tourists has limited impact on Hong Kong’s total retail sales.

At the same time, the change of consumption pattern has promoted the return of luxury consumption in the mainland.

From 2015 to 2018, the proportion of luxury consumption in China increased from 23% to 27%, and this trend may continue with the blessing of relevant policies.

For example, in 2018, the government lowered import tariffs, and strengthened control over the grey markets such as Daigou and Wechat business, and brands such as Louis Vuitton, Hermes and Burberry all lowered their product prices in China accordingly. On January 1, 2019, the Electronic Commerce Law, Daigou and Wechat business began to walk on thin ice.

On the other hand, it is the rise of luxury online channels. According to Bain data, online sales of luxury goods increased by 27% in 2018, accounting for 10% of total omni-channel sales.

With luxury brands actively laying online channels, the strategy of adjusting prices and narrowing price differences in the global market is also advancing simultaneously. This has made China consumers more willing to buy luxury goods in the mainland.

Kobayashi still remembers that he bought a scarf in a Burberry flagship store in Hong Kong last year. Later, it was discovered that the price converted into RMB was even more expensive than that of Burberry Tmall’s store in 200 yuan. This is the first time that she feels that the price advantage of Hong Kong is no longer there.

Hong Kong’s own factors have also led to the decline of its position in the luxury market.

High rents may "dissuade" more and more brands. Prada plans to close its store in Plaza 2000, Causeway Bay, Hong Kong in 2020. This store is the sixth and largest store opened by Prada in Hong Kong. The monthly rent reaches an astonishing HK$ 9 million, but the passenger flow can’t support this expensive price.

This may also prevent new overseas brands from entering Hong Kong and switching to the mainland market. Helen Mak, senior director and head of retail services of Knight Frank, a real estate consultancy, said that more and more overseas brands are coming to inquire about the retail situation in Hong Kong and hope that this trend will last for a long time. "Brands need more time to examine their expansion plans in the Hong Kong market."

In addition, with Shanghai’s avant-garde design strength and fashion market position becoming more and more prominent, the title of Hong Kong, once the fashion capital of Asia, began to fade. Brands are more willing to put the key channels and marketing layout on the "new portals" in the mainland such as Shanghai and Beijing, and there are fewer opportunities in Hong Kong.

However, at present, Hong Kong still has many irreplaceable market advantages.

All along, Hong Kong’s internationalization and management level make it regarded as the strategic center of China fashion market in the traditional sense. Today, it is still the preferred base for many fashion brands and groups in Greater China.

Having sufficient international brands has also become one of the important reasons why Hong Kong attracts cross-border e-commerce. In addition, as an international free trade port, Hong Kong has higher cost and flexibility in taxation and warehousing. These unique advantages will attract more cross-border e-commerce traffic and build a higher reputation for Hong Kong, which will become another way out for the future transformation of Hong Kong’s retail industry.

More importantly, Hong Kong’s position in the international financial community is still solid and cannot be ignored by the capital market.

Therefore, many luxury brands are willing to continue to invest in the Hong Kong market for a long time and remain optimistic about the prospects here.

Axel Dumas, CEO of Hermes, once said: "We have been in Hong Kong for a long time and are optimistic about the Hong Kong market."

Although Tiffany was greatly affected by the negative impact in the second quarter, it steadily implemented the next planning. We are going to transform the mini-shop in Hong Kong Airport into a larger duty-free shop, and open a flagship store with Tiffany Blue Box Café on Beijing Road.

For DFS under LVMH Group, Hong Kong has always been the main market. In the second half of this year, after the renovation of T Gallerias store in Hong Kong, it is expected to bring greater benefits to DFS, and a new store in Mong Kok is also under preparation. Sephora, a cosmetics retailer under the group, will also settle in Hong Kong this year.

The Italian brand Golden Goose Deluxe Brand (hereinafter referred to as Golden Goose) is even more ambitious for the Hong Kong market. In early September, it opened a customized laboratory concept store in K11 MUSEA, a new project of K11 Group in Tsim Sha Tsui, and plans to open two more stores in Hong Kong this year.

Silvio Campara, CEO of Golden Goose, said in an interview with Women’s Daily: "I can’t tell you that [Hong Kong stores] are doing well now, but the slowdown in store sales will only last for a short time. Trust these consumers in this city, keep the stores open and keep the business going. You must be optimistic. "

Only after this ups and downs, the retail industry in Hong Kong, including luxury goods, needs to realize that with the changes in all walks of life and different market conditions, the global market will usher in a multi-center era, and no one’s position will remain unchanged. This is also an opportunity to urge the reform and upgrading of Hong Kong’s retail industry.

Take London, which is similar to Hong Kong’s retail industry, as an example. Under the influence of the Brexit issue and the economic recession, the vacancy rate of shops in the UK has been rising every quarter since January 2018.

The busiest shopping street in Europe — — As a result, Oxford Street in London is in a difficult period. The once crowded House of Fraser and Debenhams department stores are sparsely populated, while H&M and Zara begin to scale down and renovate. Throughout August, only Selfridges’ performance continued to grow.

Online shopping is the main reason for the impact on the traditional British retail industry, which urges the property owners in Oxford Street to transform the shopping environment and add more leisure and catering brands.

What is palm oil related to？ How will this correlation change？

Palm oil, as one of the most important vegetable oils in the world, its price fluctuation and supply-demand relationship are affected by many factors. Understanding these factors and their interrelationships is very important for participants in the futures market. The main related factors of palm oil include climate conditions, biofuel policy, substitute price and global economic situation.

First of all, climatic conditions have a direct impact on palm oil production. Palm oil is mainly produced in Southeast Asia such as Malaysia and Indonesia. Climate change in these areas, especially the fluctuation of rainfall and temperature, will significantly affect the yield of palm fruit. For example, drought or flood may lead to a decline in production, thus pushing up the price of palm oil. Therefore, climate prediction and historical data analysis are the key points that futures traders must pay attention to.

Secondly, biofuel policy is also an important factor affecting palm oil demand. Many countries encourage the use of biofuels to reduce their dependence on fossil fuels, which increases the demand for palm oil. For example, the EU Biofuels Directive requires member countries to increase the proportion of biofuel use, which directly promotes the demand for palm oil. Policy changes, such as the increase or decrease of subsidies, will have a far-reaching impact on the palm oil market.

The price of substitutes is also an important factor affecting the palm oil market. Other vegetable oils such as soybean oil, rapeseed oil and sunflower oil compete with palm oil. When the prices of these substitutes rise, consumers and producers may turn to cheaper palm oil, thus increasing their demand. On the contrary, if the price of substitutes falls, the demand for palm oil may be suppressed.

The global economic situation also has an important impact on the palm oil market. Economic growth usually leads to an increase in the demand for food and biofuels, thus pushing up the price of palm oil. On the contrary, economic recession may lead to a decline in demand, and prices will fall accordingly. Therefore, it is very important to pay attention to global economic indicators, such as GDP growth rate, unemployment rate and consumer confidence index, to predict the trend of palm oil market.

In order to show the influence of these factors on the palm oil market more intuitively, the following table lists the different factors and their possible influence directions:

influencing factor Influence direction Climatic condition Output decline → price increase Biofuel policy Increase in demand → price increase Substitute price The price of substitutes rises → the demand for palm oil increases → the price rises. Global economic situation Economic growth → increasing demand → rising prices.

To sum up, the price fluctuation of palm oil market is affected by many factors. Futures traders need to pay close attention to the changes of these factors in order to make wise investment decisions. By analyzing the climate, policies, substitute prices and global economic situation, traders can better predict the future trend of palm oil market and thus occupy a favorable position in the market.

(Editor: Dong Pingping)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

Zhuoyue Xinneng： Using biodiesel produced from waste oil can greatly reduce greenhouse gas emissions.

　　(Financial Research Center) On September 23rd, some investors asked Zhuoyue Xinneng that biodiesel is a renewable energy produced from biomass such as waste oil, which has the characteristics of high cetane number and low sulfur. It is generally used after being mixed with traditional petrochemical diesel in a certain proportion. It is an internationally recognized green and clean fuel, and has been widely valued by the international community. Biodiesel production in China is mainly based on "waste cooking oil" and oil residue from oil industry. Compared with traditional petrochemical diesel, can it greatly reduce greenhouse gas emissions?

　　The company replied, Hello, using biodiesel produced from waste oil can greatly reduce greenhouse gas emissions. Thank you for your attention and support.

The popularity of Bai Jingting Song Yi’s new drama ＂Changfengdu＂ is rising. Is it worth it？


Special feature of 1905 film network "Changfeng Ferry" was launched for 41 hours, and the platform was hot and hot. Even the drama king who searched hard for a long time at the beginning of the year is hard to reach.Many people predicted the popularity of "Long Wind Crossing", but no one expected that it could explode so quickly.



Tell it to the judge, Love before Marriage, Two-way Cultivation … … In the early publicity of "Long Wind Crossing", there are many elements that are the hottest and eye-catching among the current costume themes, but are these contents like "buff" the key to the explosion? Perhaps looking at the past works in the whole market is obviously not enough.


This story has been done for three years, and even the director Yin Tao feels that this achievement is a "miracle" and the greatest recognition. "Chance and coincidence make a godsend marriage, and the ups and downs in troubled times will eventually join hands. This is the story of Jiusi Gu and Liu Yuru in Changfeng Du, and it is also the three years when all our team members met, knew each other and accompanied each other."



Undeniably, the drama series "Changfeng Ferry" has won numerous "highlights" in the recent drama market.


In an interview with Yu Fei, the producer of the drama, in 1905, he talked about the highlights of Chang Feng Du, bluntly saying, "After reading it internally, we knew it was a good work, and we also had expectations for it, but it was unexpected that it broke through 10,000 so quickly."


He attributed his success to actors and plays, "the growth of roles and the fate of his home country", and "the choice of actors and the performances presented".



01.


Chang Feng Du is adapted from Mo Shubai’s novel of the same name, which is the early Marry Wan Ku. The novel began to be serialized in 2019. This story about "Love after Marriage" quickly became the first hit of ancient romance novels on the online platform that year.


The story is not just a simple Gu Yan. "There are also brotherly feelings, father-son feelings, mother-in-law feelings and so on, as well as things in the country and the world, so it is a work with a large pattern." Therefore, after reading the novel, Yu Fei and the team decided to cooperate with Fire Film and enter the creative stage.



Not long after, director Yin Tao joined the project, and the creative team discussed it together and reached a consensus to redesign the story.


As everyone knows, when the whole script was changed, it was changed for more than two years.In the end, the story is arranged into three chapters: Yizhou chapter, Youzhou chapter, and Dongdu chapter. "With the development of the story, elements such as commercial warfare tactics are added to make the plot richer and fuller."



Finally, in June 2022, the series was officially launched.Only when the actors were finalized one by one, the team and the actors began to create again. "During the shooting process, everyone will add a lot of temporary ideas according to the state at that time."


It was the first actor set by Changfeng Du. "We always felt that Yi Song was born with Liu Yuru."



After Liu Yuru was appointed, the team began to look for the most suitable other actors among a large number of actors, even the housekeeper around Gu Mu. "The directors were all decided after watching 200 actors, and we all chose according to the fit of actors and roles."


"Xiaobai () is a great surprise for us". After Yi Song was decided, Jiusi Gu’s candidate was still undecided. It was not until the production team communicated with Bai Jingting that the "two-way trip" was realized. Bai Jingting told the production team that he had read novels and scripts and bluntly said, "You may never find an actor who is more suitable for Jiusi Gu than me."


When reading the script, Bai Jingting completely replaced himself, and even found the feeling of other roles, thinking that Gu Fu should be a teacher. So, when the team decided that Bai Jingting would play Jiusi Gu, Sha Yi was invited to play Gu Fu.



"I think all this is the best arrangement." Speaking of the whole casting process, Yu Fei sighed.The actors really didn’t let everyone down. In Hengdian, which was over 40 degrees, every actor wore extremely thick fur. "Everyone worked very hard."


The "mutual-rolling" drama between men and women complements the "combustion improver" for the chemical action of the film."The acting skills of the two actors are very good. In this scene, I want them to find each other when they just entered the group." Based on past experience and understanding of the works of two actors, Director Yin Tao chose Liu Yuru as the first scene to catch Jiusi Gu with a knife.



As Yin Tao expected, Yi Song’s performance "stimulated" Bai Jingting’s desire to fight. "In this scene, Liu Yuru has a long line. During the filming process, no matter how to adjust the angle and change the position, Yi Song didn’t take a word wrong, and every scene maintained a very complete rhythm."


The two had a spark on the first day, and each subsequent performance was particularly good. More than that, every actor in "Long Wind Crossing" has integrated himself into the role.In Fei’s view, "our crew has no stars, only good actors, and there are no small actors."


02.


After 130 days, Changfeng Ferry was finished in November of the same year.The story involves many content elements, and many netizens feedback that the pace of filming is too slow. But in fact, Yu Fei told us that in order to speed up the pace, the final volume of the first three episodes was based on the original five episodes, and about two episodes were cut out. "It is to let the male and female masters meet as soon as possible and make the rhythm more compact."



As mentioned repeatedly above, the original work of Changfeng Du itself is a story from two-way cultivation to two-way growth. "For example, Liu Yuru pinned her and her mother’s life on men, and then began to grow; Jiusi Gu also grew up and began to understand why Liu Yuru did that and began to study hard. "


In Chang Feng Du, the heroine will have a change in business, and the hero will change from a dude to a responsible person who wants to change the fate of his home. "Their growth needs time and space."


In order to take care of the audience’s drama-chasing experience, the team also chose to open the play in the form of light comedy. "As the plot progresses, there will be more and more plots for everyone to see."



Director Yin Tao has a saying, "Sweet into the pit, abuse into the heart".


Judging from his creative experience, the sweet love in the plot can naturally draw the audience into the story, and it also has the motivation to pursue the drama, but what really makes the audience remember is abuse. For this reason, in "Long Wind Crossing", there are naturally scenes that are cruel to the heart, such as Yang Wenchang’s giving ceremony, or perhaps the bloody kiss in the desert behind.


Yu Fei also sent "reassurance" to everyone in advance. "We will not abuse for the sake of abuse. When we shouldn’t abuse, Changfeng Ferry is still a work with good rhythm and atmosphere."



It is true that there are many classic famous scenes in "Long Wind Crossing", and the words jump together and are turned into pictures by the creative team. "I have watched the big scene of Yang Wenchang’s death, and every time I watch it, I will cry."

Just leave it to everyone’s heart, there will always be their own selfish bridge.


"There is a scene that may not have been noticed, that is, Jiusi Gu’s mother is by the river, and everyone urges her to sail. She resolutely orders to sail. At that time, her husband and son were not there, and she just wanted to protect others in the family business." When Yu Fei talked about these clips, there were many creators’ perceptions on the other side.



Of course, film and television works are always accompanied by regrets. When netizens talk about their favorite places, they will inevitably pointedly point out the existing problems. "I saw it with the director and discussed it privately, which will be avoided in future works."


As for the follow-up of "Long Wind Crossing", "the audience will definitely see a better Jiusi Gu and a better Liu Yuru, which will satisfy the audience."


The ＂vision＂ of the people’s better life is becoming a ＂real scene＂.

CCTV News:On March 4th, News Network reported the new progress and breakthrough in China’s aerospace, scientific research, engineering construction and other fields. Combined with the recent "good start" signals in people’s livelihood, manufacturing, "Belt and Road" cooperation, eco-environmental protection and other aspects, it can be predicted that China’s economy will move forward steadily with confidence and strength.

[Rocket development and deep exploration have made great progress and breakthroughs in the field of science and technology in China]

Significant progress has been made in the development of the improved Long March 8 rocket.

The reporter learned from the Aerospace Science and Technology Group on March 4 that the second-stage engine of the Long March 8 improved rocket has recently completed the whole system trial run, and the comprehensive assessment has verified the rationality of the whole system scheme after using the new technology, marking the development of the Long March 8 improved rocket. Significant progress has been made. This type of rocket is one of the main rockets in low and medium orbit in China in the future, and it is planned to make its first flight in Wenchang, Hainan in the second half of this year.

The first scientific exploration well that broke through the 10,000-meter mark was born in China.

On the afternoon of March 4th, located in the hinterland of Taklimakan Desert in Xinjiang, the drilling depth of Well Tako-1 in Tarim Oilfield of China Petroleum broke through the 10,000-meter mark, which means that China has achieved a major breakthrough in the deep field. Well Taco 1, with a design depth of 11,100 meters, is the first vertical deep well in Asia, which is a milestone in the field of deep scientific research and ultra-deep oil and gas exploration.

[Solve people’s worries, benefit people’s livelihood, and warm people’s hearts with actual results.]

National medical insurance bureau: continuously improve and implement positive fertility support measures

A few days ago, the reporter learned from the National Medical Insurance Bureau that China has continuously improved and implemented active fertility support measures to help build a fertility-friendly society and let more people of childbearing age receive medical insurance policy dividends.

After the establishment of the National Medical Insurance Bureau, the list of medical insurance drugs was adjusted to include eligible fertility support drugs such as bromocriptine, triptorelin and clomiphene citrate in the scope of medical insurance payment. In addition, in July 2022, the National Health and Wellness Commission and other 17 departments issued the Guiding Opinions on Further Improving and Implementing Active Fertility Support Measures, which clearly stated at the national level that "guiding local governments to comprehensively consider the affordability of medical insurance (including maternity insurance) funds, relevant technical norms and other factors, and gradually bring appropriate labor analgesia and assisted reproductive technology projects into the scope of fund payment according to procedures". Recently, Beijing has included 16 therapeutic assisted reproductive technology projects into the scope of medical insurance payment, effectively alleviating the burden of medical expenses for some patients. In the next step, the National Medical Insurance Bureau will continue to guide relevant provinces to further improve the establishment of assisted reproductive medical services and the management of medical insurance payment, and strengthen departmental coordination to promote the matching of basic medical insurance, maternity insurance and related economic and social policies to jointly promote long-term balanced population development.

National medical insurance bureau: the current version of the national medical insurance drug list contains 96 kinds of ethnic medicines.

According to the National Medical Insurance Bureau, ethnic medicine is an important part of Chinese medicine, and the state attaches great importance to the development of ethnic medicine and the scientific research, development and utilization of ethnic medicine. The current national medical insurance drug list contains 96 kinds of ethnic medicines.

In the process of adjusting the national medical insurance drug list, a set of evaluation index system for medical insurance drug list management has been gradually formed in line with China’s actual situation, and good results have been achieved. The current national medical insurance drug list contains 96 kinds of ethnic medicines. At the same time, considering that ethnic medicine is mainly guided by the theory of ethnic medicine, and its use has strong regionality and particularity, the Interim Measures for the Administration of Medication in Basic Medical Insurance stipulates that provincial medical insurance departments can adjust their authority and procedures according to state regulations, and can include qualified ethnic medicine, medical institution preparations and Chinese herbal pieces into the scope of provincial medical insurance payment, and implement them after filing according to regulations.　

[Delivery of China’s 115,000-ton new crude oil tanker reflects the latest technology of green shipbuilding]

On March 4th, the latest generation of 115,000-ton crude oil tanker undertaken by China Ship Dalian Shipbuilding Co., Ltd. was officially delivered, which met the latest international environmental protection emission standards and embodied the latest technology of green shipbuilding in China.

The 115,000-ton crude oil tanker delivered on March 4th can carry about 800,000 barrels of crude oil, which is the most widely used ship type in the global crude oil transportation market. Compared with similar ship types in the past, the latest generation of 115,000-ton crude oil tanker uses a number of world-leading environmental protection technologies, which can meet the latest international environmental protection emission standards and will be used for crude oil transportation in the Americas after delivery.

According to Li Jiming, manager of Dalian Shipbuilding Project of China Ship, this new 115,000-ton crude oil tanker is a technologically advanced product, equipped with new desulfurization and denitrification equipment, which fully meets the latest environmental emission standards of the International Maritime Organization. Its handling performance, economic performance, energy saving and environmental protection performance are all better than similar ship types, and this ship type has also received extensive attention in the market. At present, there are 23 orders for similar ship types, and the plan has been scheduled for 2027.

At the same time, the first ship of a new generation of energy-saving and environment-friendly liquefied natural gas (LNG) ship products was officially started in the production workshop of China Ship Dalian Shipbuilding Co., Ltd., with a total cargo capacity of 175,000 cubic meters, which can dock at most large LNG shore stations in the world, and has excellent port adaptability and ship-shore compatibility.

[Major projects solidly promote the deep-middle passage subsea tunnel and start paving asphalt pavement]

Key projects in Guangdong-Hong Kong-Macao Greater Bay Area — — The asphalt pavement of the deep-middle passage subsea tunnel began to be paved on March 3rd. The 24-kilometer-long deep-middle passage is a cross-sea cluster project integrating "bridge, island, tunnel and underwater communication". It is planned to be open to traffic in June this year. By then, the journey from Shenzhen to Zhongshan will be shortened from about 2 hours to 30 minutes.

[Polishing the "golden signboard" Jakarta-Bandung High-speed Railway helps Indonesian people to accelerate their journey to a better life]

On March 4th, the reporter learned from China Railway International Co., Ltd. that the Jakarta-Bandung High-speed Railway, which was jointly built by China and Indonesia, has been in great demand for passengers since its opening, and has sent more than 2 million passengers so far.

According to the person in charge of China Railway International Co., Ltd., Jakarta-Bandung High-speed Railway has been operating safely for 139 days since it officially opened on October 17, 2023, and the cumulative number of passengers sent has exceeded 2 million.

After the opening of Jakarta-Bandung High-speed Railway, the travel time between Jakarta and Bandung was shortened from more than three hours to 46 minutes. In order to better meet the needs of passengers, since February 3 this year, Jakarta-Bandung High-speed Railway has implemented a dynamic fare policy. The lowest fare for second-class seats is 150,000 rupiah (about 75 yuan RMB) and the highest fare is 250,000 rupiah (about 125 RMB), which further improves the attendance rate in Jakarta-Bandung High-speed Railway.

At present, the number of daily EMU trains in Jakarta-Bandung High-speed Railway has increased from 14 to 40, and the number of passenger seats has increased from more than 8,400 to more than 24,000. The maximum number of passengers sent in a single day is 21,537, and the highest passenger attendance rate is 99.6%.

[A variety of birds gather to show their vitality, and the ecological management in China is progressing steadily]

The Tarim River in Xinjiang is full of vitality in early spring.

With the gradual warming of the weather, nearly 100,000 waterfowl, such as mallard duck, needle-tailed duck, red-headed diving duck, etc., are swimming in the wetlands of the basin in Tarim River, Xinjiang. From the air, groups of migratory birds are playing leisurely on the river surface where the ice and snow are melting, showing great vitality.

As the longest inland river in China, the Tarim River basin covers an area of 1.02 million square kilometers, and there are large tracts of primitive Populus euphratica forests on both sides of the middle and lower reaches of the river, which is an important ecological barrier of the oasis. With the continuous strengthening of local ecological protection and governance, Tarim River has also become a habitat for many birds.

Pinglu, Shanxi: The Great Swan is about to start its journey to the north.

Recently, in the Swan Ecological Wetland Park in Pinglu County, Yuncheng City, Shanxi Province, thousands of swans swam on the lake, embellishing the sparkling lake with vitality. On the beach, the wetland staff are feeding on the big swan, and the big swans who were originally playing in the water have come ashore for food.

Swan is a national second-class protected animal, which mainly lives in lakes, rivers, swamps, reservoirs and farmland with abundant aquatic plants. Monitoring records show that the swan flies to the wetland in Pinglu County in mid-October every year for wintering, and migrates and leaves in the middle and late March of the following year. As the temperature rises, the swan will gradually embark on the road of moving northward.

[Take a walk to enjoy the flowers and enjoy the beauty of the aurora. China is picturesque]

Jiangxi: Rape flowers bloom one after another, and tourists enjoy the flowers.

At present, with the rising temperature, the colors of spring are getting stronger and stronger. In many places in Jiangxi, rape blossoms are blooming one after another, and tourists walk into the sea of flowers to enjoy the beautiful scenery of spring.

In Wuyuan, Jiangxi Province, golden rape blossoms quietly bloom in the vast fields, which form a beautiful spring picture with white walls and tiles. Many tourists come here to enjoy the flowers and get close to nature.

In Yongxin County, Ji ‘an City, contiguous rape blossoms are spread among the green hills like bright yellow carpets. The mountains in the distance are as distant as ink paintings, and the rape fields in the vicinity are as full and bright as oil paintings. Tourists stroll through the countryside, stop at rape flowers, enjoy the scenery and take pictures.

Heilongjiang Mohe reappears gorgeous Northern Lights.

In the early morning of March 4th, there was a beautiful aurora in Arctic Village, Mohe, Heilongjiang Province, and tourists took out their mobile phones to record this wonderful and lucky moment.

The purple and yellow-green auroras are changing colors, and the stars in the night sky, the lights on the ground and the dancing auroras complement each other. For a time, light and shadow surged between heaven and earth, like a dream.

The aurora appeared in Daxinganling area of Heilongjiang Province this time because of geomagnetic storm activity. Geomagnetic storm is a global violent disturbance phenomenon of the earth’s magnetic field. In the middle and high latitudes of China, when the magnetic index is high, the aurora will erupt strongly. Mohe is the northernmost city with the highest latitude in China, and it is also one of the best places to observe aurora in China. Previously, the aurora has appeared many times in Mohe.　

The Universiade is coming. Get to know the Universiade together.

　　Cctv newsLet’s learn about the history of the Universiade. The World Universiade, since its birth, has always helped generations of college athletes to realize their dreams of youth in the name of youth.

　　The Universiade, or Universiade for short, is sponsored by the International University Sports Federation and held every two years. The university sports meeting has clear requirements for the qualifications. It is worth noting that the qualifications for participating in this Universiade have been broadened, and the age for participating in the Universiade has been adjusted from the original "18 to 25 years old" to "18 to 27 years old", and the original "only for college students who have graduated for less than one year" has been adjusted to "allow college students who have graduated in school and in 2020, 2021 and 2022". This adjustment not only increases the selection space of athletes from member countries and regions, but also creates opportunities for more college athletes to go to the stadium.

　　What is the Universiade compared to? The compulsory events in the Universiade are all Olympic events, second only to the Olympic Games in scale, so all countries send excellent athletes.The scene of the Universiade can be imagined, and the "battle" is hot!　

　　There will be 18 events in the Chengdu Universiade, of which 15 are mandatory and the other 3 are optional.

　　Let’s take a look at China’s performance at the Universiade. In 1959, the first Universiade kicked off in Turin, Italy, and athletes from 45 countries participated in the competition. China, only participated in some track and field events. By the ninth Sofia Universiade in 1977, China had sent a delegation of 38 athletes, and the participating events were also increased to women’s basketball, women’s volleyball, track and field, swimming, diving and water polo, winning one silver medal and three bronze medals.

　　At the 10th Universiade in Mexico in 1979, Chen Xiaoxia defeated Karenina, the world champion and the Soviet Union, and won the women’s 10m platform diving championship. This is the first gold medal won by China athletes at the Universiade.　Girl, amazing! The "girl doll" is amazing!

　　It was also from this year that China returned to the "Olympic family" and began to participate in the World University Games in an all-round way. Two years later, at the 11th Universiade held in Bucharest, China participated in all events and won 10 gold medals.China athletes are handsome! "Weighing the exhibition" is very impressive!

　　In 2001, the 21st Universiade was held in Beijing. The delegation of China university students won 54 gold medals, ranking first in the total number of gold medals and medals, which was the highest in the history of China’s participation in the Universiade. In 2003, at the 22nd Universiade (Daegu, South Korea), the total number of gold medals and medals of China delegation once again topped the list.China! Up!

　　It is worth mentioning that just one year before the 2008 Beijing Olympic Games, at the opening ceremony of the 2007 Bangkok Universiade, the China delegation entered the venue with the banner "Welcome to Beijing on August 8, 2008", and China university students sent an Olympic invitation to the whole world.

　　Now, following the 2001 Beijing Universiade and the 2011 Shenzhen Universiade, the Universiade has come to China for the third time. The flame of youth has been lit and the stage for dreaming has been set up. Come to Chengdu and realize every dream together!　Chengdu Universiade "Bashi"!

Will the audience pay for the online movie in Haoran Liu, Wang Baoqiang？

Text | Zhang Ying

　

In this year’s Spring Festival, Wang Baoqiang and Haoran Liu appeared together in more than one film, Detective Chinatown 3.

　

On the first day of New Year’s Day, the film The Legend of Shaolin Temple (hereinafter referred to as "Debao Legend") directed by Tang Jili, starring Wang Baoqiang and performed by actors such as Dahong Ni, Ng Man Tat and Haoran Liu landed on Youku Iqiyi and Tencent Video. This film, together with Song Xiaobao’s new film "diary of making a fortune", has become the most important film in this year’s online movie Spring Festival. byPoisonous eyes(WeChat ID: domoredumou)As of press time, these two films are among the top two in the hit list of iQiyi movies.

Like The Legend of Depot, The Diary of Getting Rich also has a luxurious comedy lineup, with famous actors including Sha Yi, Mary and Zray. The types and contents of film action and comedy family fun are expected to meet the audience’s viewing taste in the Spring Festival.

　

It is noteworthy that,Both films are distributed on the Internet by single-chip payment, and platform members can only watch them by paying 6 yuan and non-member 12 yuan-the business of selling movie tickets online has made a new attempt on these two online movies.

　

In terms of "identity", the two films are defined as the category of online movies by the industry, but they are higher than the online movies in the usual sense in terms of production cost, box office potential and so on. The online movie with a first-line star lineup, which is completed according to the cinema standard, and the online single-chip payment is started, which further blurs the boundary between the cinema and the network.

　

At the same time, the concept of online movies’ Spring Festival stalls was defined for the first time, which is an industry event for online movies. On February 5th, under the guidance of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, the Network Film Working Committee of the China Film Association joined hands with iQiyi, Tencent Video and Youku at the press conference.The concept of online movie Spring Festival file was formally put forward.

　

Originally, under the influence of the uncertain factors brought by the epidemic, the performance of physical cinemas in the Spring Festival was somewhat uncertain. On the contrary, online Spring Festival stalls and watching movies at home were given a lot of expectations by the industry. However, with the opening of the Spring Festival, the box office on the first day exceeded 1.7 billion, making it the hottest New Year’s Day movie in history.

Compared with the offline excitement, the limelight of the online movie Spring Festival file is slightly bleak. Although the heat in the station is not low, and each film is actively marketing, the word-of-mouth is not satisfactory. As of the press release of Poison Eye, Debao Legend only scored 4.6 points, even lower than some small-scale online movies of the same type. "I spent money, saw such a big coffee, and looked forward to seeing the New Year’s film in the cinema. As a result, I saw a bad film." A movie fan told poison eyes angrily. In the film review area, such voices are not uncommon.

　

Even though the word-of-mouth has yet to be improved, for the online movie industry, the online Spring Festival file is just in its infancy, and it takes some time to explore and explore.What is important is that after taking this step, the online business of movies has the possibility of being reshaped again.

　

Why this year?

　

The concept of online movie Spring Festival stalls began to take shape as early as 2018. At that time, The Hero of Jigong went online on the first day, and finally accumulated more than 20 million box office results. In the Spring Festival of 2019, there were also many online movies testing the stalls, and the industry had the awareness of "Spring Festival stalls", but it did not form a scale.

　

The real traffic broke out during the epidemic last year. On the first day of the New Year’s Day in 2020, five online movies, including "I’m from Beijing’s Goose Pot Stewed in Iron Pot" and "The Big Canopy", were launched online. During the Spring Festival, nearly 30 online movies were shown online, and the cumulative box office accounts of many movies eventually broke through 10 million.

"Big canopy" will be launched on the first day of New Year’s Day in 2020.

　

However, even after three years of exploration, the concept of online movie Spring Festival file has never been determined. It was not until a few days ago that the official and the platform jointly issued a clear voice that the online Spring Festival file had a real "name".

　

In order to do a good job in this "new schedule", all three platforms of Youaiteng have prepared enough rich film reserves.

　

At the same time, the three platforms launched the diary of making a fortune and the legend of Debao, and in addition, they also made a limited-time free plan for 100 films. Youku’s "hilarious cinema" combination launched comedies, and iQiyi also launched new popular blockbusters in cinemas such as The Reunions, The Rescue and Shock Wave 2. Tencent’s 18 new films and film planning that fit the theme of the Year of the Ox also started steadily-from the perspective of the supply of films during the schedule, the richness and overall quality.

　

The atmosphere of family reunion during the Spring Festival makes hilarious comedies and family fun movies the first choice."Spring Festival online movies should also have particularity in product attributes."Gao Rui, co-founder of Yingmei Media, told Poison Eyes that some types of online movies may not be suitable for the whole family to sit in front of the TV, so it is the most timely comedy type of family fun in this schedule.

The concept of online movie schedule established this year is different from the previous "schedule". In the past, the content side and the platform worked together to create a series of concepts, such as "Youth Spring" and "Monster Season" in summer, but they mostly combined the same type of films to create the concept. This year’s Spring Festival file concept is more in line with the big environment and market development stage, and is an inevitable product driven by the market and environment.

　

First of all, under the need of epidemic prevention and control, the state calls for celebrating the New Year on the spot. In general, the demand for online movie viewing will increase. The National Radio and Television General Administration also made arrangements for increasing the supply of radio programs and online audio-visual programs during the Spring Festival, and the three platforms jointly launched the film-Institute.In order to clarify the Spring Festival file at this time node, it has occupied the advantage of favorable weather and geographical location.

　

On the other hand, without enough film reserves, the concept of schedule is out of the question. After seven years of development, online movies are enough to support the concept of schedule in terms of quantity and quality. According to the China Online Movie Industry Report in 2020, among the new online movies in 2020, a total of 79 films broke through 10 million, an increase of 41 films year-on-year; The box office scale of tens of millions of films was 1.39 billion yuan, a year-on-year increase of 125%.

　

In the past year, the quality of online movies has been improved and reduced, which has brought confidence to the industry to sprint the Spring Festival file. Together with the help of two head films, Debao Legend and Fortune Diary, it has promoted the real landing of online Spring Festival files."The concept of Spring Festival stalls this year is related to the quality of the project itself."Li Siwen, vice president of Qishu Youyu, told Poison Eye that the network capacity is very large, there are relatively many movie contents for the audience to choose from, and with two blockbusters online, the audience’s viewing needs can basically be met.

The Legend of Debao and the Diary of Getting Rich

　

After all, from the cast, these two films have a natural audience base. Without this base, it is difficult for ordinary online movies to attract the audience during the Spring Festival, and it is impossible to form a real online viewing scale.

　

At the audience level, with the development of the habit of watching online content for many years, the awareness of paying for online viewing is gradually being developed. During the epidemic last year, the closing of cinemas also brought a number of incremental audiences to the movie online. The reserve of these audiences gave the possibility of doing more business online during the Spring Festival this year.

　

Coupled with the exploration of the Spring Festival schedule from 2018, the platform has also had some experience in planning, film storage and marketing.At this point, with the blessing of the right time, the right place and the right people, online movies entered the Spring Festival file this year, which is a logical growth.

　

The significance of the schedule

　

After the establishment of the Spring Festival file, the industry has raised expectations for the establishment of more file concepts for online movies: in the future, there may be May Day files, National Day files and even Valentine’s Day files, etc. For online movies, there will be opportunities to form a formal file layout and industrial rules like cinema movies.

　

The significance of the cinema movie schedule is self-evident. For a movie, the schedule greatly affects the box office revenue. The fundamental reason for the overall breakout of box office results in big schedules such as Spring Festival, summer vacation and National Day is to meet the audience’s entertainment consumption demand in a special period of time. Since Xiaogang Feng’s New Year’s Comedy, a large number of films have been shown every big holiday for more than ten years, which has gradually cultivated the consumption habit of calling friends to the cinema to watch movies during the schedule.

　

Xiaogang Feng’s New Year’s Comedy

Therefore, in online movies, the gradual definition of the concept of schedule is an important symbol of the progress of online movie industrialization; At the same time, it plays a vital role in cultivating the audience’s online viewing awareness and payment habits.

　

The real establishment of the concept of schedule means that the film and the platform work together to meet the audience’s viewing needs in a specific period. This is precisely the return to the development essence of online movies "meeting the needs of the audience"."After the whole scale is made, the audience will gradually regard watching online movies on holidays as a way of entertainment in their daily lives."In Li Siwen’s view, this is a good opportunity. "It not only satisfies the audience, but also expands the market."

　

This opportunity will also feed back online film production. In cinema movies, many films are planned in the project planning stage, and it is necessary to sprint a specific schedule. Now this method is almost applicable to online movies. "In the future, everyone may be more consciously planning what kind of film to make, what kind of audience to show, and what schedule is suitable." Gao Rui said.

　

In order to meet the audience’s viewing needs during the schedule, higher and more specific requirements will be put forward for the content of online movies. For example, the content of "Ghosts and Ghosts" may not be suitable for online viewing during Valentine’s Day, and scary online movies are not suitable for the happy atmosphere of the whole family during the Spring Festival.Under the guidance of the specific schedule, the production level of online movies will also have a clearer goal. Once a suitable method can be explored, the industry will also create new explosions during the schedule.

　

In addition to upgrading the production and supply dimensions of online movies, the schedule also puts forward higher requirements for marketing and platform services.

　

In cinema movies, there will be fierce marketing wars in every popular schedule. Although it is impossible to directly equate the final box office performance of the film with the success or failure of marketing, good marketing can often play a great role in boosting the box office and audience. In order to occupy the advantage of online movies, marketing efforts are essential.

　

In the past year or so, the publicity resources of online movies have been transferred to short video platforms. Some media reported that 70% to 80% of the 4 million marketing expenses of The Monster, which was launched in 2019, were put on platforms such as Tik Tok and Aauto Quicker.For online movies, short video marketing has a natural advantage. After reading the materials such as the pull-tab explanation, it directly jumps to the platform for search, and the path is short and the transformation is strong, which is an advantage that many cinema movies online marketing do not have.

　

Therefore, the importance of short video marketing should be paid more attention to by the industry if online movies are to be scheduled in a big schedule. How to play well in this marketing position, attract more audiences, and adjust the targeted and accurate play style is far from enough, so it is a test of the ability of online movie marketers.

　

In terms of platforms, in the past, during the launch of key films, each platform would give support to key resources, promote them in the station and link them outside the station. The schedule requirement also pushes the "service" of the platform to a higher level.

　

From what was broadcast in the past, to now, each family has taken the initiative to schedule and plan, and the platform will also usher in a new service upgrade in online movies.Once upgraded, the platform will make progress in making movie brands, which is not only a great opportunity for attracting new members, but also for cultivating old members’ awareness of paying. In the long run, the layout of the film on the platform will be more clear.

　

Generally speaking, the real establishment of the concept of schedule has promoted all aspects of the online film industry to enter a new turning point. However, the efforts of the cinema under the Spring Festival this year have made online business a little uncertain. I want to compete with cinema movies for audiences and put forward greater requirements for online movies.Under the shell of the schedule, the industry still needs to really upgrade the content to adapt to the viewing needs of the schedule.

　

Tracing back to the source, if the market of online movies wants to be really big, the essence is still the ten words of the old industry: do a good job in content and meet the needs of the audience.

　

Single-chip payment, boosting content upgrade?

　

Behind the Spring Festival file of online movies, the most striking thing is the single-chip payment mode adopted by Debao Legend and Fortune Diary. Many practitioners of online movies believe that it is of experimental and pioneering significance for the two films to make such a choice.

　

"For film creators, I am optimistic about the direction of single-chip payment." Tang Jili, director of The Legend of Shaolin Temple, said that its development has a process of cultivation, because the transparency of the platform and the way of accounting division are good, and the producers can get money."If single-chip payment can drive people’s consumption habits, I think it will be very helpful for the future development of China movies."

The Legend of Shaolin Temple stills (Source: Douban)

　

Although the accounting mode of online movies has been adjusted several times, it basically ranks the movies according to the platform, and divides the accounts according to different ratings and by calculating the effective number of on-demand members. A number of heads of online movie content companies have said to Poison Eye that under this mode, in order to attract new users, the platform will subsidize the box office of online movies to a certain extent, and everyone’s income is also largely from the platform’s subsidies.

　

"The three platforms are basically supporting this industry with their own content investment, which is very difficult to achieve profitability, and such a business model is not healthy and long-lasting." Li Jie, vice president of Alibaba Group and head of Alibaba’s entertainment film business, once said this in the activities in 2019. At that time, Poisonous Eyes had suggested that for the content production companies of online movies,Once the bonus period of each platform ends, subsidies stop, or the current billing mode of paid member platforms is completely replaced by single-chip payment in the future, its income will also be greatly affected.

　

Today, two online movies have entered the single-chip payment business model, which is a new change. On February 5th, Song Jia, vice president of iQiyi and general manager of the Film Center, said in the above-mentioned forum that single-chip payment makes the film return to its product essence. "Because watching the movie itself is to pay separately, everyone will buy tickets when watching the movie. (Single-chip payment) is of great significance for the film product to return to its essence."

　

In essence, online movies, as a content product, are directly oriented to the audience, and the business model will eventually move towards 2C, which is almost the consensus of all practitioners.If the 2B+2C mode that relied on platform subsidies in the past is really replaced by the 2C mode of single-chip payment in the future, online movies will enter a new stage: returning to the essence of selling and becoming a real movie business.

　

As a result, the boundary between online movies and cinema movies will be further blurred.

　

To realize this business model, the core upgrade point is the content quality level. After all, users have already spent money to buy members and have to pay for a movie online, which especially tests the quality of online movies."Single-chip payment requires users’ strong willingness to buy, and the film must be a product worthy of the audience’s money."Gao Rui said.

　

It can be said that single-chip payment will guide the content creators to upgrade in stories, actors, service and visual effects, and reach a level that is really worth spending money.

　

More than that, online movies worth spending money should be supplied on a large scale rather than sporadically. Only relying on one or two films is not enough to support single-chip payment to open the online movie market.Online movies need the ability to continuously produce and supply high-quality movies.However, at present, the industry as a whole has not reached this ability. Many senior practitioners told Poison Eye that the pressure is still great. "To ensure single-chip and continuous payment, there must be continuous production of high-quality content. Now the high-quality content reserve of online movies is far from enough."

　

Source: Lighthouse Professional Edition

Chang Bin, vice president of Tencent Penguin Film and Television, also said at the forum,While recognizing the breakthrough significance and benefits of the single-chip payment model, we should treat this matter positively but cautiously.

　

In his view, in order to realize the single-chip payment of Internet movies, there are several prerequisites: the first film should be suitable for the type of Internet, the second one should have a strong card company to join, and the third one should invest a large amount of publicity. "For the platform, we will actively and unswervingly try, and we will also find the project that is most suitable for single-chip payment. We will not do everything very aggressively, which will ruin the market." Chang Bin said.

　

It can be seen that single-chip payment still needs to be upgraded and explored if it wants to become the future trend of online movies.

Fortunately, at present, the platform has invested a lot of money in the single-chip payment of online movies, and the higher authorities have also recognized this model, hoping that there will be good works to cultivate this market, and the producers of online movies are also actively trying to create online movies that are "worthy" of the audience’s requirements for single-chip payment movies. With the joint efforts of the three parties, the feasibility of single-chip payment of online movies may be verified in the near future.

　

"It still takes a cycle." Li Siwen believes that if we start filming now and go online next year, it will take several rounds of creative cycles to continuously optimize, improve and develop healthily, so as to cultivate the habit of paying for a single film."I think it will take about three to five years."

　

Whether it is the Spring Festival file or the single-chip payment, the big events that happened in online movies in early 2021 will put forward a new test for this industry that has been born and developed for seven years. In this process, there are more and more explosive films, the box office billing of online slots has exploded, and the single-chip payment model has been widely recognized and paid by the audience, which is also a beautiful blueprint for everyone’s imagination.

　

At present, although the online Spring Festival in 2021 is far from being comparable to the offline market, the data of the two films on various platforms are also conveying more possibilities to the industry. For example, The Diary of Making a Rich got a score of 6.2 in Douban, which is higher than the average level of online movies. Its score has been given by 115,000 people on the iQiyi platform, and its popularity in Youku is more than 8,000. Many netizens in Douban comment area also said that Song Xiaobao, as a director, handed over this work beyond their expectations.

Stills of "Make a fortune Diary" (Source: Douban)

　

In the near future, movies born on the Internet may release more energy from production, cast and marketing, including continuous innovation in business model. Today, with the global film online and offline relationship being reshaped, the domestic market also has the opportunity to seize this trend, achieve new opportunities for China’s film industry, and become the most important film market.

　

At that time, the boundary between online movies and cinema movies may be completely erased, and the movie business will also show more possibilities.

　

　

[Rumor] Don’t be troubled by these old ＂food rumors＂ during the Mid-Autumn Festival reunion

Bai Yueguang is bright and fragrant with osmanthus. Mid-Autumn Festival, how can we be without a reunion dinner?

However, some old "food rumors" have reappeared, which is annoying. "Zhenzhen" takes stock of some common old-fashioned "food rumors" for you, restores the truth, and makes your Mid-Autumn Festival reunion dinner rest assured.

Sugar-free moon cakes do not contain sugar, so they can be eaten open?

Truth: not completely sugar-free.

During the Mid-Autumn Festival, every household naturally eats moon cakes. In recent years, sugar-free moon cakes have attracted many people’s love with the gimmick of "no sugar". However, are sugar-free moon cakes really "sugar-free"?

In fact, the "sugar-free" of sugar-free moon cakes only means that compared with ordinary sugar-containing moon cakes, refined sugar such as sucrose, maltose and fructose is not added, but sweeteners such as xylitol, maltitol and sorbitol are used instead. Moreover, the main components of mooncake dough are carbohydrates such as starch, which will eventually be decomposed into sugar.

Therefore, the so-called sugar-free moon cakes sold in the market are not "sugar-free" in the strict sense. They should be eaten in moderation, and it is best not to eat them as dinner.

Black-hearted vendors inject water and glue into crabs?

Truth: It will only accelerate the death of crabs.

During the Mid-Autumn Festival, when the crab paste is full of yellow fat, many families have to buy some crabs, steamed or stir-fried. Careful people find that there are "pinholes" in the crab’s body, and they can’t help wondering: Is this a black-hearted vendor injecting water and glue into the crab to increase its weight?

Don’t worry, many industrial and commercial departments have done experiments, and the results show that injecting water and glue into crabs not only doesn’t increase much weight, but makes the osmotic pressure of crabs change dramatically and die quickly. Once the crab dies, it can’t be eaten, and it will taste bad. Traders can only do this by "shooting themselves in the foot".

As for the so-called "pinholes" on crabs, some media reported that most of them were caused by the collision and extrusion of crabs’ legs or spikes during transportation.

Crab plus tomato equals arsenic?

Truth: There have already been experimental falsifications.

Eliminate the worry of "flooding" crabs, and finally wait for the crabs to come to the table. Someone reminds you not to eat tomatoes. Vitamin C in tomatoes will turn organic arsenic in crabs into toxic inorganic arsenic, and reduce low-toxic pentavalent arsenic into high-toxic trivalent arsenic. Arsenic belongs to trivalent inorganic arsenic.

Under laboratory conditions, vitamin C may transform pentavalent arsenic into highly toxic trivalent arsenic. However, it is alarmist to talk about toxicity without dosage. If we want to achieve the poisoning effect, we need to eat a few kilograms of crabs seriously polluted by arsenic and more than 2.5 kilograms of tomatoes at a time. It is impossible for a normal person to eat so much at a time.

As early as 2018, CCTV’s "3.15" party had been rumored through experiments. The experimenter mixed crab roe and crab meat with mashed tomatoes to simulate the human digestive process and identify the arsenic content. The experimental results show that organic arsenic has not been converted into toxic inorganic arsenic.

Beer with seafood can easily lead to gout?

Truth: Healthy people can eat properly.

At the dinner table, beer with seafood is a "good heart" for many people. Some people discourage eating seafood and never drinking beer, otherwise it will easily lead to gout. Is it true?/You don’t say.

The initiator of gout is uric acid. When uric acid is too much to be excreted in the human body, uric acid crystals will adhere to the joints, leading to inflammatory reactions around the joints.

Beer itself is rich in purine, and alcohol can also lead to excessive uric acid metabolism. If gout patients and hyperuricemia patients eat it at the same time, it will really increase gout. However, if it is a person with normal uric acid metabolism, eating seafood and drinking beer properly will not induce gout.

Can eating pumpkin lower blood sugar?

Truth: It may not fall but rise.

Mid-Autumn Festival reunion dinner, there are elders who love pumpkin alone, indicating that pumpkin contains pumpkin polysaccharide, which can lower blood sugar?

Pumpkin does contain pumpkin polysaccharides that can lower blood sugar, but more are sugar and starch that can raise blood sugar. Zhongnan Hospital of Wuhan University has done experiments on eating pumpkins for dozens of diabetics, and found that the blood sugar of patients increased instead of falling after eating pumpkins.

In addition, the Table of Chinese Food Glycemic Index released by the Nutrition and Health Institute of China Center for Disease Control and Prevention shows that the glycemic index of pumpkin is as high as 75, which is a standard food with high glycemic index.

(References: Xinhuanet, CCTV Finance, Science and Technology Daily, Popular Science China, Science Rumor Platform, Beijing News, Beijing Youth Daily, Lilac Doctor, etc.)

Source: China Internet Joint Rumor Platform

Original title: "Don’t be troubled by these old" food rumors "during the Mid-Autumn Festival reunion"

Read the original text

There are four major plot loopholes in ＂I love you very much＂. Dad didn’t cremate？ Female matching is even more puzzling.

"I love you very much" has been widely praised since its launch, and the Douban score has reached 7.2.

The drama series has been on-demand in advance, and the male and female hosts have also gone from love to misunderstanding, to breaking up and reunion. When they are sweet, they are almost killed by sweetness, and when they are sadistic, they let people see the sadness in love.

As a sweet pet drama adapted from the original novel, the famous scenes in the book are restored in the play. Coupled with the real interpretation of two actors, Wan Peng and Evan, the two characters, Sang Wuyan and Su Nian, seem to have come out of the book, with a high degree of restoration.

The 24 episodes, which are neither too long nor too short, avoid the drama like foot-binding. From the appearance of the characters to the climax of the plot, they are all carried out in accordance with the normal TV drama routine. For example, the "law of eight episodes", before eight episodes, the two were very sweet, and after eight episodes, the first wave of small climax was ushered in, which was a bit sadomasochistic.

"I love you very much" does not have the role of destroying the three views, and there is no annoying rival in love. The love between the man and the woman is also a two-way trip, which is very sweet.

However, there is also a fatal problem in "I love you very much" written by the male and female CP, that is, there are four plot loopholes in just 24 episodes, which are not well connected and the details are distorted. Let’s take a look!

1, no cremation, direct spirit tablet.

Sang Wuyan and Su Nian get along more and more unharmoniously, and they also have small contradictions. When Sang Wuyan knew that Su Nian’s family was rich, she also looked unhappy. She blamed Su Nian for not telling her the truth. Later, they also had a big fight, and Sang Wuyan returned to his hometown to take care of his seriously ill father.

Dad understood his daughter very well and asked her to go back to Su Nian. As a result, they were not happy to make up again. Sad and sad, Sang Wuyan drank wine all night and slept outside. Her mother called more than 20 times, but she didn’t answer any of them.

When she was sober, she called back. Wei Hao answered the phone and told her that her father had passed away. When Sang Wuyan came home, his father’s spirit tablet was on the table. Didn’t his father cremate? When dealing with a plot like this, you should have a shot, which is more realistic.

2. Sister Xi’s release is inexplicable.

Sister Xi and Xiao Lu came from the same school. She was also a teacher during Sang Wuyan’s internship, which helped Sang Wuyan grow a lot. Sister Xi and Xiao Lu have a very good relationship. Sister Xi was the first person to know the identity of "Yijin" in the songs written by Su Nian under the pseudonym "Yijin".

Later, when Sang Wuyan and Su Nian were in love, Sister Xi happened to bump into the intimate behavior of two people. At that time, Sister Xi’s face turned black, and Sister Xi wanted to blacken the rhythm of things. Because Sister Xi also likes Su Nian, she is very fond of him. Next, Sister Xi felt sorry for herself at work. Later, Xi Jie was relieved and returned to the enthusiastic Xi Jie before.

Throughout the incident, Sister Xi’s release was inexplicable. At least give some shots, so that the audience has a good sense of substitution, in order to know that Sister Xi really wants to open up.

3. The first misunderstanding between Sang Wuyan and Su Nian is far-fetched

Sang Wuyan fell in love with Su Nian at first sight by the lake, then they met in the elevator of the radio station and then in the Braille school. Everything shows that they are predestined friends. At that time, Sang Wuyan had the cheek to chase Su Nian, and she made him so anxious. Later, Sang Wuyan lived in Su Nian’s home, and they started a sweet cohabitation.

Before, Su Nian told Sang Wuyan that he was an orphan and grew up in a welfare home, but he didn’t tell her that there was a mine in his family. Until Sang Wuyan knew that Su Nian’s family was rich, she turned against him. She thought that Su Nian had concealed herself and didn’t trust her.

In fact, Su Nian had told her before that things at home were very complicated. Plus, Su Nian lives in such a big house, and Xiaolu helps her full-time. She can think of it with her toes, but she still misunderstood him. Therefore, this misunderstanding is far-fetched.

4. The man studied Braille. How can he know modern characters?

After Su Nian and Sang Wuyan broke up, Su Nian forgave his father. Soon, he had eye surgery, took over the family business and became a overbearing president.

Su Nian has been studying Braille, and he even took a class in a Braille school. When his eyes can see, he doesn’t use Braille to read books or anything, but reads modern words. I want to ask the crew, how can he understand modern characters in Braille, which he has been learning? Su Nian’s learning is too fast.