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Understand the Car Emperor Dealer Summit, Hangzhou ends, sell cars, and upgrade to help dealers transform digitally.

　　For automobile dealers, 2020 is a difficult year. Although the automobile market experienced a deep "V" reversal after the epidemic and continued to pick up under the effect of "Golden September and Silver 10", it has not completely passed the "cold winter". On October 31st, china automobile dealers association released the latest issue of "China Automobile Dealer Inventory Alert Index Survey" VIA(Vehicle Inventory Alert Index), which showed that in October 2020, the automobile dealer inventory alert index was 54.1%, up 0.1 percentage point from last month, and the inventory alert index was above threshold. How to gain new users in the current market environment, reduce costs and increase efficiency, and maintain sustained growth is still the most important issue facing the majority of dealers.

　　On November 3rd, the 2020 Dealer Gravity Summit with the theme of "Gathering momentum and rising" arrived in Hangzhou. The summit invited many auto industry experts and representatives of auto dealers to discuss the latest trends of the industry and the new challenges and opportunities faced by the development of auto dealers.

　　The cycle effect of automobile consumption shows that the consumption potential of luxury car market in Zhejiang Province is huge

　　Lang Xuehong, Deputy Secretary-General of china automobile dealers association, introduced at the summit that at present, China’s car ownership has reached 275 million, surpassing the United States to become the world’s largest car ownership country. Megacities with net population growth are still the main force of automobile consumption, and strong third-tier cities will become the mainstay of the market. In the future, the passenger car market will show the characteristics of dual drive for first purchase and redemption, and dual drive for new and used cars, and the circular effect of automobile consumption will begin to appear. Second-hand car business and financial insurance will have more room for development for dealers.

　　According to the research data of Otis, from January to September, the sales volume of passenger car terminals nationwide was 13.28 million, down 14.33% year-on-year. The top five provinces were Guangdong, Jiangsu, Shandong, Zhejiang and Henan, and economically developed provinces and populous provinces remained the main areas of passenger car consumption. The monthly terminal retail volume of passenger cars in Zhejiang Province is usually between 100,000 and 150,000. In the third quarter, with the gradual decline of the epidemic and the introduction of local policies to promote automobile consumption, the passenger car market in Zhejiang Province ushered in three consecutive months of positive year-on-year growth. From the perspective of brand structure, luxury brands in Zhejiang Province have achieved positive growth and further increased brand differentiation. As a new first-tier city, Hangzhou is increasingly attractive to enterprises and talents. From January to September, the retail volume of passenger car terminals was 244,100, making it the most concentrated and active city in Zhejiang Province.

　　Billion-level capital flow supports multiple scenarios to help dealers independently market private domain operations.

　　In the past year, the number of creators who know the car emperor has doubled, the content release volume has increased by 400%, the diversified creative genres have grown rapidly, and the live broadcast volume has increased by 1100%. The consumption mode and catalyst mode of a new generation of automobile users are changing, which is not limited to a single scene to obtain information, but they have more abundant needs.

　　"Based on user insight and scene changes, the important trend of dealer development in the future will be to take the initiative to find users and precipitate customers through various scenarios and means, and conduct independent marketing and private domain operations." Cui Qiao, the person in charge of commercial products who understands the commercial dealers of Chedi, thinks.

　　It is understood that knowing the car emperor selling cars is the first to promote the exclusive online business hall of dealers, and through various efficient operation transformation tools, it helps dealers to realize offline business scenarios and help them realize localized online independent marketing. Based on multiple scenarios such as content information scene, live broadcast scene, fan scene and e-commerce scene, online business hall helps automobile dealers to carry out long-term operation, interactive operation, customer protection operation and transformation operation to promote efficient transformation. In this way, it can solve the problem of online traffic bottleneck and single customer collection method of dealers, help dealers to carry out independent marketing and improve online customer acquisition ability.

　　At the same time, relying on the products of selling car fans, car dealers can precipitate online and offline users, accumulate data assets, accurately reach users through different tools and provide them with corresponding services in time for private domain operations.

　　Knowing the car emperor will also encourage car dealer partners to carry out localized online independent marketing and private domain operation through 100 million local traffic support and 100 million special funds to help them improve their digital capabilities and jointly promote industrial upgrading.

　　Marketing reform, long-term growth and refined digital operation have become the new normal.

　　From waiting for customers offline to getting clues from PC and mobile to inviting customers, and then satisfying users’ needs through multiple scenarios such as private media traffic and short video live broadcast, the marketing model of traditional car dealers is also changing with the development of media and the changes of consumers. Obtaining online increment through digital means has gradually become the new normal of automobile dealer marketing.

　　Yu Cheng, the person in charge of the business planning of a huge engine car dealer, said: "In the past, the service of car dealers to users began when they entered the store, and marketing was in a passive state. Nowadays, car dealers’ service to users starts from the scene, and it will become a new trend to provide active service and independent marketing based on pre-sale, in-sale and after-sale scenarios to promote long-term growth. "

　　At the meeting, a number of representatives of Hangzhou automobile dealers shared their experiences of taking the initiative to achieve long-term growth through digital marketing based on their personal experiences. Chen Weimin, Chairman and President of Zhejiang Wanyin Automobile Group, believes that the marketing orientation of automobile 4S stores is to close the physical distance between automobile brands, models and customers, and it is customer-acquisition marketing. However, at present, the automobile industry has shifted from incremental market to stock market, and it is difficult for traditional marketing methods such as profit promotion and price war to bring growth to automobile sales. In the era of mobile Internet, the marketing of automobile 4S stores is gradually changing to experiential service marketing, mobile digital marketing and live e-commerce marketing. Hangzhou Yuanbo Automobile Sales & Service Co., Ltd. has been officially in operation for only two years, during which it has experienced a store relocation and its location is more remote, but it can rank among the best in the competitive environment of 10 first-class stores and 11 direct stores in the same city, with an annual sales volume of more than 2,000 units. Zhang Yiyong, its general manager, said that in order to quickly improve its popularity, Hangzhou Yuanbo successfully reversed the unfavorable situation in geographical position through online operation by reaching cooperation with emerging platforms such as Knowing Car Emperor, strengthening marketing and enhancing exposure by means of member products and live broadcast.

　　So far, the gravity summit of dealers who know the car emperor has been successfully held in five cities: Xi ‘an, Suzhou, Guangzhou, Jinan and Hangzhou, and officially came to an end. As a car content platform, Know Car Emperor has 750,000 content creators and serves 200 million car-interested users. It is trusted by more and more users based on the real and professional content value. In the future, Knowing Car Emperor will continue to focus on product innovation, provide better services for car dealers, and work with dealer partners to promote industrial digital upgrading.

[China Journal of Science] Let researchers concentrate on tackling key problems.

　　"What is the scientific research system of the Chinese Academy of Sciences? How can your small team run so many big projects? " Going out for academic exchanges, Du Qiang, a researcher at the Institute of Engineering Thermophysics of Chinese Academy of Sciences (hereinafter referred to as the Institute of Engineering Thermophysics), is often asked questions outside this academic field.
　　A team of more than 60 people has undertaken research and development projects of various types of aero-engines. Almost everyone is a multi-functional person, spanning several types, opening roads on every mountain and bridging bridges when encountering water … Du Qiang has become accustomed to such a working state.
　　"Except for a few people who undertake management work, most people devote themselves to scientific research, which can ensure the investment time of core technicians from the system design." Du Qiang told the China Science Journal.
　　To build such a dedicated research team is inseparable from the guarantee of the mechanism behind it. Since the beginning of this year, the Chinese Academy of Sciences, which has been ahead in the reform of scientific research system, has continued to play the leading role of "pioneer" and "reduced the burden" for scientific and technological workers in the practice of "I do practical things for the masses" to stimulate stronger innovation vitality.
　　In order to hand over satisfactory answers to the country
　　Du Qiang has always had a dream: independently develop high-performance and high-reliability aero-engines to fill the shortcomings of China’s industrial system.
　　Gas turbines and aero-engines are known as "flowers of industry" and are high-end manufacturing industries with extremely high thresholds. The difficulty of research and development can be imagined. As the deputy director of the laboratory and the deputy chief engineer of the model, Du Qiang shoulders a heavy burden.
　　Recently, however, his management work has been a lot easier-in order to better support the model task, the quality office of the institute and the major special office have been deeply involved, sharing the routine work of the research team’s key models, such as external coordination and liaison, meetings, and document sorting.
　　"It really helped us share a lot of trivial matters, so that researchers can better focus on the main business." Du Qiang said, "The mission orientation of the Chinese Academy of Sciences leads us to be a’ national person’ and shoulder the’ national responsibility’ and fully solve the national needs."
　　Huang Congli, secretary of the Party Committee and deputy director of the Institute of Engineering Thermophysics, said that "scientific research service comes first" is the focus of the institute’s practical activities of "I do practical things for the masses", which will give full play to the role of grassroots party organizations as fighting bastions and pioneers in party member, and ensure the effectiveness of "I do practical things for the masses" with practical actions.
　　For a long time, China has been restricted by the blank of high-power gas turbine test equipment. In order to solve this bottleneck, the country has started the construction of a major scientific and technological infrastructure-high-efficiency, low-carbon gas turbine test equipment. In order to hand over a satisfactory answer sheet to the country as soon as possible, the Party Committee of the Institute of Engineering Thermophysics decided to merge 12 management support party branches, party member, into the high-efficiency and low-carbon gas turbine party branch, and at the same time, all the staff of the major facilities department moved to the laboratory to work with researchers. Thanks to everyone’s concerted efforts, the scientific apparatus has recently completed all the design of the experimental platform, and the supporting projects have started in an all-round way.
　　Such unreserved support not only reassured the researchers, but also ensured the efficient progress of the project. In the development of a certain type of gas turbine, the scientific research team encountered the dilemma that there was no suitable test bench in China. Time waits for no one, and Lan Kaiwei, director of conditional construction project of Institute of Engineering Thermophysics, went to the outfield to coordinate and advance.
　　At the scene in Jinan, Lan Kaiwei quickly organized everyone to identify the problem, make plans, coordinate and promote, and solve the problem of buck passing. For more than three months, he worked overtime with the construction workers and did not rest for a weekend. In the end, with the cooperative efforts of many teams, the gas turbine bench, which usually takes several years to complete, was built in only three months, and "China Speed" shone on the engineering site.
　　Before leaving Jinan, the head of the base who "fought" together grabbed Lan Kaiwei and took a work photo hand in hand under party flag. Looking at the photo at the end of the year, this old party member, who has been a party member for 15 years, broke down in tears. Lan Kaiwei likened himself to "a grain of sand"-it can be more powerful than granite if it is melted into the cement mortar of the team.
　　Return the time to the researchers.
　　At 11: 23 on April 29, 2021, "Tianhe" went to heaven!
　　The successful launch of the core module of China Space Station not only marks the full-scale construction of the space station in orbit, but also means the official opening of China’s space laboratory.
　　For this day, the research team of space science experiment cabinet of Chinese Academy of Sciences has worked hard for more than 3,000 days. But they have no time to relax, because the task has just been completed 1/10.
　　"Tianhe has brought two experimental cabinets to the sky, and nearly 20 are being integrated and debugged. Now our task is very tight, and we work almost until late at night every day." Kelly, director of the Integrated Technology Center of the Space Application Engineering and Technology Center of the Chinese Academy of Sciences (hereinafter referred to as the Space Application Center), told the China Science Journal.
　　In fact, from 2015 to now, the Kelly team hasn’t had a full day off.
　　According to the plan, China’s space station will be built around 2022 to realize the dream of a space laboratory. However, the development of more than 20 multi-disciplinary scientific experimental cabinets is an innovative road from scratch. In order to get through this road, a large number of researchers have devoted themselves to studying and tackling problems unremittingly. Where did all their time go? Countless holidays, rest days and sleepless nights, they all stick to their jobs.
　　Zhao Guangheng, secretary of the Party Committee and deputy director of the Space Application Center, said that as a research institute born with the mission of major national tasks, the Space Application Center comprehensively sorted out and optimized the work processes of various functional departments in this year’s "I do practical things for the masses" practice, improved the level of digital and intelligent services and efficiency, and returned the time to researchers to the greatest extent.
　　To this end, the Space Application Center System Working Group has held seven special meetings, sorted out and optimized the work processes of various functional departments one by one, revised 22 systems, reduced unnecessary "signatures" as much as possible, and freed researchers from the cumbersome process.
　　The Space Application Center has also built and implemented an office automation system, transforming the offline approval of daily comprehensive affairs into online information customized services. Up to now, online processing has accumulated more than 2,000 businesses such as "leaving Beijing for approval", "information release approval", "visiting during the epidemic" and "official car".
　　In this regard, Kelly said: "I do practical things for the masses" is very powerful! Our research room has a lot of business trips. Every day, one-fifth of people are outside, and there are many urgent tasks. Now automation, informationization and paperless office are of great help to us, which can also effectively strengthen management and improve work efficiency. "
　　Do a good job of "subtraction"
　　Doing a good job of "subtraction" and "loosening" scientific and technological personnel is not only the consensus of all institutes and affiliated units of the Chinese Academy of Sciences, but also the key project of the practice of "I do practical things for the masses" of the party group of the Chinese Academy of Sciences this year-actively promoting management innovation, further implementing the "streamline administration, delegate power, strengthen regulation and improve services" reform, and freeing scientific and technological personnel from the cumbersome and unnecessary institutional constraints.
　　In the management of the strategic pilot science and technology project of the Chinese Academy of Sciences, the competent department has received more than 120 feedback opinions after extensively listening to the opinions of the masses, and will revise the management measures and relevant system rules accordingly. It is reported that the revised method will optimize the management process, expand the scope of "green channel" in the process of project demonstration and mid-term inspection, give leading scientists and research institutions more authority to manage personnel and property, and provide institutional guarantee for high-quality implementation of pilot projects.
　　Popularizing intelligent technical services to solve the problem of "complicated reimbursement" is also an important measure to further implement the "streamline administration, delegate power, strengthen regulation and improve services" policy in the practice of "I do practical things for the masses".
　　In the Institute of Semiconductors, Chinese Academy of Sciences, the allocation ratio of scientific research financial assistants to scientific research groups has basically reached 1: 1, forming full coverage of scientific research topics and effectively reducing the burden on scientific researchers. The team of scientific research financial assistants is all held by employees, and the composition of the team is stable. Liu Xuelu, a senior engineer, said that this has effectively reduced the burden on researchers and enabled them to devote more time and energy to scientific research and innovation activities.
　　In Shanghai Institute of Silicate, Chinese Academy of Sciences, in view of the pain point of "complicated audit" such as the need to concentrate on transferring a large number of vouchers and copying and stamping in a short time for special audit of scientific research projects, the institute promoted the establishment of "accounting voucher image information scheme". The goal is to establish a electronic certificate database that meets the requirements of electronic archives of Chinese Academy of Sciences and provide data support for scientific research project audit at any time. According to reports, the institute has photographed and uploaded about 260,000 vouchers, and it is expected to provide services to researchers from March next year, which will fundamentally solve the problem of difficulty in accessing vouchers. Yang Jinjing, a senior engineer, said that the visualization of vouchers is the biggest improvement of office automation and data, which allows researchers to focus more on scientific research.
　　(Originally published in China Science Journal, 4th edition, December 22, 2022)

Wearing armor in white is a common life.

　　Xinhua News Agency, Beijing, April 24th Title: Wearing armor in white is a common life-a group image of medical staff in the global anti-epidemic battlefield

　　Xinhua News Agency reporter Han Mo Shang Jing Yang Tianmu

　　Historically, unknown viruses have often exposed lost face and attacked human beings. In the battle to protect life, there are such a group of people, who wear armor in white and go retrograde to devote themselves to protecting well-being and practice their mission with their lives.

　　In the global battle against the COVID-19 epidemic, they rushed to the front line without hesitation. People may not know their names or even see their faces covered by protective gear, but their white coats, firm eyes and hard work will never be erased in people’s hearts.

　　They have a common name-soldiers in white.

　　Bravely go backwards to fight the plague demon.

　　The epidemic is raging around the world, and the horn has already sounded. From new york to Daegu, from Melbourne to Harare, the global medical staff did not hesitate to act quickly and rushed to the battlefield against the epidemic.

　　"My babies are too young to recognize me in protective clothing. If they lose me because of Covid-19, I hope they know that my mother tried her best for her work. " Griggs, a doctor in new york, USA, and her husband, both medical staff, left a will and began to work hard for several weeks.

(Xinhua all-media headlines and graphic interaction) (5) White armor is the whole life — — Group image of medical staff in the global anti-epidemic battlefield

　　On April 11th, in a hospital in Bronx, new york, the medical staff took the patient to the hospital. Xinhua News Agency (photo by Guo Ke)

(Xinhua all-media headlines and graphic interaction) (17) White armor is the whole life — — Group image of medical staff in the global anti-epidemic battlefield

　　On April 12th, members of the medical team of Peking Union Medical College Hospital and the medical staff of tongji hospital, Wuhan jointly transferred a critically ill patient from COVID-19 to the ICU of Sino-French New Town Campus in tongji hospital, Wuhan. In the process of transportation, ECMO (artificial membrane lung) treatment is still going on. Xinhua News Agency reporter Shen Bohan photo

　　Although there are still eight months before graduation, Abby Kanagranger, a medical student at the University of Melbourne, Australia, has taken up her post ahead of schedule. "I mainly do some auxiliary work, such as answering the phone, tracking the test results, and some things within our ability. In short, it is to try our best to share their work pressure. "

　　Like Kana Granger, many medical students all over the world start their careers in this special way.

　　Doctors are kind, regardless of age.

　　On the morning of March 16th, Klose, France. Roche Botai, a retired doctor, said a brief farewell to his wife. He will go to the local emergency center as a reinforcement volunteer to receive patients with infection symptoms. He decided to isolate himself in a separate room after work that day to ensure that his family was not infected.

　　On April 1st, in the 17th arrondissement of Paris, the staff took samples from a medical worker who was tested by Covid-19. Xinhua News Agency (photo by Aurelian Morisal)

　　If you ask Botai why, Roberta Terzi, a 66-year-old doctor of infectious diseases in Italy, may answer for him: "I will ask myself:’ Do you really want to retire? With my children and grandchildren, to support my life? Where would you rather be on such a spring day?’ My answer is always:’ I want to be here, beside these patients.’ "

　　In late February, the epidemic situation in Daegu, South Korea deteriorated sharply. Since then, Dr. Quan Taiheng of Daegu Dongshan Hospital affiliated to Qiming University in South Korea has worked in the ward for 10 hours every day, 7 days a week, without taking turns. He has no time to meet his family, so he can only take time to communicate by phone or video. Quan Taiheng said: "What I say most is to ask them if everything is all right or’ I miss you’."

　　On March 18th, at Dongshan Hospital of Qiming University in Daegu, South Korea, medical staff made a victory gesture to reporters. Xinhua News Agency (photo by Sang Ho Lee)

　　In the bitter battle with the plague, the soldiers in white paid not only hard work, but even life.

　　"We won’t stop," said stella, president of the Italian Varese Medical Association. "We should be careful and stick to it." When he said this, stella’s clinic had run out of masks and gloves, and his town of Busto Alsi Qi ‘ao was the hardest hit area. Soon, stella was unfortunately infected with respiratory failure, and his life was fixed at the age of 67.

　　On April 12th, in Rome, the nurses in Santospirito Hospital wore protective equipment before entering COVID-19 ward. Xinhua News Agency (photo by Alberto Linglia)

　　According to the report of the National Federation of Italian Doctors on April 22nd, there were 144 medical staff killed in Italy due to the epidemic. According to data from the Italian Institute of Advanced Health Research, the number of infections among medical staff in this country accounts for about one tenth of the country. Even so, there are still a large number of doctors and nurses who take the initiative to go to the epidemic area. After the Italian civil protection department announced the formation of a support team, more than 7,900 medical and health professionals signed up within 24 hours.

　　On April 23, in Reading, England, the medical staff of the Royal Berkshire Hospital applauded outside the hospital. Since the outbreak of the COVID-19 epidemic, every Thursday night at 8 o’clock, the British people have applauded on the balcony, in front of the door or in front of the window to pay tribute to the medical staff. The medical staff in some hospitals also took time out of the hospital, thanking people for their support and applauding for themselves. Xinhua News Agency (photo by Tim Ireland)

　　Infection, death, fear brought by Covid-19, not fade away, but soldiers in white armor still choose to move forward.

　　"It is false to say that we are not afraid at all," said Cynthia Shatti, a nurse at Wilkins Hospital in Harare, Zimbabwe. "But this is a sacred profession, and public interests and professional ethics require us to stand up … We have no reason to retreat."

　　Protect the boat of life with one heart

　　In the face of the dangerous epidemic, the soldiers in white bravely rushed to kill and guarded the boat of human life. In ordinary families, they are also ordinary people with blood and tears, parents, children and husband and wife.

　　On March 20th, Song Liqiang (middle), deputy director of the First Department of Critical Care Medicine, Wuhan Huoshenshan Hospital, escorted 81-year-old critically ill patients from COVID-19 for CT examination. In order to ensure that the patient has sufficient oxygen supply, the doctor Hu Shizhen pushes the oxygen bottle with him. Xinhua News Agency reporter Wang Yuguo photo

　　On March 3, late at night, outside Jinyintan Hospital in Wuhan, China.

　　In a car, Tu Shengjin and Cao Shan were leaning in the front and back rows, one reading a book, the other staring at the mobile phone, and they chatted from time to time.

　　The couple have spent nearly 40 nights in the car. An 11-year-old son can only be given to the elderly.

　　On the evening of February 22nd, Tu Shengjin (left) and Cao Shan were chatting in the car in Jinyintan Hospital. Xinhua News Agency reporter Xiong Qishe

　　Tu Shengjin, 44, is the deputy chief physician of the intensive isolation ward of Jinyintan Hospital. Cao Shan, 40, is a nurse in different wards of the same hospital.

　　On January 23, Wuhan closed the traffic outside the city, and soon the public transportation in the city stopped, so there were too many hospital employees who could not go home. In addition, the medical team who came to support it, the dormitory was full and the hotel room was tight. The couple made a decision: give the opportunity to other colleagues and sleep in the car by themselves.

　　After a period of time, the hospital informed that the hotel room was vacant nearby, but Tu Shengjin decided to spend the night in the car. "The hotel has to drive to the hospital for more than ten minutes. When it comes to rescue, it is counted by seconds. With this time, it is possible to pull the patient back from the death line! "

　　March 16th, French Oak Szitanyi Region.

　　Aurelian and Stefani, doctors and couples who are about to leave, send their children to grandparents’ home.

　　They are husband and wife and "comrades-in-arms". As a doctor, it is inevitable to have close contact with patients and face the risk of infection.

　　"The first batch of COVID-19 patients admitted to the hospital immediately, we are likely to be infected. The child asked us when to pick him up, and we didn’t know. " They said.

　　In the global anti-epidemic battlefield, it is countless Tu Shengjin, Cao Shan, Aurelian and Stefani who built a series of life berms with their flesh and blood, striving for more hope for patients.

　　Photographs provided by the Commonwealth Scientific and Industrial Research Organization, Australia’s national scientific institution, on April 2nd showed that its scientists were conducting preclinical trials of candidate vaccines in Covid-19. Xinhua news agency

(Xinhua all-media headlines and graphic interaction) (10) White armor is the whole life — — Group image of medical staff in the global anti-epidemic battlefield

　　On March 15th, a medical worker’s shirt was soaked with sweat at Dongshan Hospital of Daegu Qiming University in South Korea. Xinhua News Agency (photo by Sang Ho Lee)

　　April 6, Jinan, Shandong, China.

　　Zhang Jingjing, who returned from the battlefield in Hubei, will never see her beloved husband and dear children again.

　　Zhang Jingjing is a nurse in charge of respiratory and critical care in Qilu Hospital of Shandong University, and she is also a member of the first batch of medical aid teams in Hubei Province. On March 21, she completed the task of supporting Hubei, and her isolation expired on April 5. At about 7 o’clock in the morning, she suddenly stopped her heart and died unfortunately. Her husband is now doing aid construction work in Sierra Leone thousands of miles away.

　　"I wish to protect this prosperous China with our youth," she wrote when she was in Hubei.

　　In every corner of the earth, those white soldiers who fought bravely against the virus are the light in the dark night, the lighthouse standing in the storm, and the indestructible "life number" in the stormy waves.

　　On March 23rd, some medical staff from the First Hospital of Wuhan saw off the 14th batch of Guangdong medical aid teams in Hubei at Wuhan Tianhe Airport. During the 14th Guangdong medical aid team in Wuhan, the whole organization took over four intensive care units in the First Hospital of Wuhan, and formed a deep friendship with the local medical staff in the hospital. Xinhua News Agency reporter Chen Yuhua photo

　　"Doctors have no boundaries" has great love.

　　Visited 7 cities and 22 medical institutions, and held 15 exchange meetings and 9 lectures. This is travel itinerary after the China anti-epidemic medical expert group arrived in Serbia.

　　During the three weeks in Serbia, the members of the expert group did not take a day off, and almost traveled to all the cities where the epidemic occurred. "Get up at six o’clock every morning, return to the station at seven or eight in the evening, and finish the report. Generally, you can’t rest until late at night." Long Qisui, a member of the expert group and the first-level director of the AIDS Prevention and Control Institute of the Guangdong Provincial Center for Disease Control and Prevention, said.

　　On March 28th, China in Belgrade, the capital of Serbia, went to the residence of the Serbian anti-epidemic medical expert group. The expert group member Long Qisui arranged and counted the materials to prepare for the protective equipment used the next day. This is the work that he must do every night. Xinhua News Agency (Photo courtesy of the expert group)

(Xinhua all-media headlines and graphic interaction) (7) White armor is the whole life — — Group image of medical staff in the global anti-epidemic battlefield

　　On April 10th, in Hangzhou, Zhejiang Province, Ethiopian Health Minister Leah tadesse had an online exchange with Chinese experts. On the same day, experts from the Second Affiliated Hospital of Zhejiang University School of Medicine and Ethiopian doctors exchanged experiences on prevention and treatment of COVID-19 online. Xinhua News Agency reporter Yin Xiaosheng photo

　　Insist on "four mornings and four concentrations", strengthen source control, expand testing scope, build shelter hospitals, and pay close attention to returnees … China medical experts’ suggestions were quickly transformed into important decision-making references. The epidemic prevention situation in Serbia is steadily improving.

　　From Africa to Latin America, from the Middle East to Southeast Asia, there are many "multinational doctors" like Long Qisui. So far, China has sent anti-epidemic medical experts to more than ten countries, including Iranian, Italian, Philippine, Russian and Ethiopian. They are not far from Wan Li, and they have traveled all over the world, devoted themselves to the great cause of the war and epidemic of all mankind, and conveyed the great love of "doctors have no boundaries".

　　On April 11th, in Belgrade, the capital of Serbia, China visited an outpatient clinic in Belgrade, and praised the protection awareness of medical staff. Xinhua News Agency (Photo courtesy of China’s anti-epidemic medical expert group in Serbia)

　　"Their working hours are not measured in days, but in minutes." Sosambo, an interpreter accompanying China to the Cambodian medical team, said that Dr. China has been working in a state of intense tension. In the hospital, the expert group pays attention to the process: from patient admission and triage to triage and specimen sampling, every link should be carefully studied to determine the operating rules; In the virus detection laboratory, the expert group attaches great importance to methods: explaining in detail how to use automatic nucleic acid extractor, sterilizer and other equipment; In airports, railway stations and industrial parks, the expert group emphasizes standards: strict implementation of epidemic prevention regulations and operational norms for health inspection procedures, seating arrangements, disinfection operations, etc.

　　"Thanks a lot! Thank you, China’s relatives! Even if there is no good food, there is a song from my hometown for you and my relatives. " Knowing that the members of the expert group came from Guangxi, Cambodian people filled in new words in Cambodian with the melody of "Sister Liu" and gave them to white soldiers from China.

　　On March 23rd, in Phnom Penh, Cambodia’s capital, Cambodian Health Minister Manbenheng (centre) greeted China’s anti-epidemic medical expert group at the airport. Xinhua News Agency reporter Mao Pengfei photo

　　As a member of the medical aid team in Hubei Province, Pan Konghan, director of the Department of Critical Care Medicine in sir run run shaw hospital, immediately put himself into the next "battle" after returning to Zhejiang. This time, his battlefield is not a ward, but a conference room: an online video conference with the Rwandan health minister and doctors.

　　Through the Internet, medical workers from different countries have opened up a new joint battlefield and built a "bridge of clouds" for transnational communication. Doctors from Union Hospital of Huazhong University of Science and Technology shared their diagnosis and treatment plans with their Sri Lankan counterparts, medical experts from west china hospital discussed the treatment of severe patients with Italian experts, and medical experts from Shanghai Center for Disease Control and Prevention introduced China’s experience to their South African counterparts in detail from nine aspects … Since the outbreak, China has held nearly 100 video conferences of health experts with more than 150 countries and regions.

(Xinhua all-media headlines and graphic interaction) (4) White armor is the whole life — — Group image of medical staff in the global anti-epidemic battlefield

　　On April 22nd, in Kuala Lumpur, Malaysia, a medical expert group from China went to Malaysia to fight against epidemic diseases and made video connection with people from Chinese medicine circles all over Malaysia. Xinhua News Agency reporter Zhu Yushe

　　Busy figure, fearless retrogression, efficient cooperation and sincere mutual assistance, Chinese and foreign medical workers show the moral responsibility of internationalism to the world, and also interpret the true meaning of the concept of community of human destiny. Robert kuhn, chairman of the American Kuhn Foundation, said that the vision of a community of human destiny urges us to take action for common interests, which meets the needs of this turbulent era.

　　Tan Desai, Director-General of the World Health Organization, said: "The whole world is witnessing the important role of medical staff and their central role in the anti-epidemic process." Guarding life, the heart is the whole life. From the medical staff, more and more people read the power of unity and cooperation and understand the connotation of common destiny.

(Xinhua all-media headlines and graphic interaction) (11) White armor is the whole life — — Group image of medical staff in the global anti-epidemic battlefield

　　On February 15th, in Munich, Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, delivered a speech at the 56th Munich Security Conference. Xinhua News Agency reporter Yuyang photo

　　At this moment, the fighting continues. Towards the final victory, the global medical staff are still charging. Let’s pay tribute to the hero in the name of life! (Participating in reporters: Tang Ji, Geng Xuepeng, Hao Yalin, Guo Yang, Tian Ming, Zhang Yuliang, Mao Pengfei, Shi Zhongyu)

In the ten years of JD.COM, under Liu Qiangdong, two forces of internal power changed three times.

A week ago, JD.COM released the unaudited performance report for Q4 2016 and the whole year, in which JD.COM turned losses into profits with a net profit of 1 billion yuan. As soon as the financial report came out, that is, "JD.COM finally trudged out of the mire and entered the profit harvest period", but it also said: "Profit is an illusion created by JD.COM through accounting operations" (JD.COM’s 1 billion profit is calculated according to the No-GAAP caliber, and it is not included in the items that do not involve cash expenditure, such as equity incentives and amortization of intangible assets).
Some people shouted and some people were indifferent.
Whether it is appreciated or opposed, there is no dispute that JD.COM is indeed taking off the hat of loss, and it has taken ten years (counting from the first round of financing in 2007) to prove the correctness of such heavy modes as self-operated e-commerce and self-built logistics.
A reporter asked Liu Qiangdong why JD.COM could do it. Liu Qiangdong’s answer is "team". Perhaps the answer is too high-sounding, and the onlookers will disperse after hearing it. However, last year, with the emergence of Shen Haoyu, Xiong Qingyun and others, people realized that in the past ten years, the "direct" Guan Peisheng team that JD.COM began to cultivate in 2007 really provoked the girder; Before they officially took the stage, JD.COM also tried to find and use the talent ideas of "foreign" executives with multinational company background. During the ten years in JD.COM, the strength of local and foreign talents has changed. "Zhang Pei" people
Looking back at the development process of JD.COM, Hu Wei believes that the management team in Liu Qiangdong has gone through four stages: before 2007, it was the stage of the grass-roots team, and Liu Qiangdong made a statement; From 2007 to 2011, local veterans followed Liu Qiangdong to fight the world; From 2012 to 2015, professional managers of foreign companies took the right to speak; After 2016, veterans returned to power, and Guan Peisheng and other direct executives rose.
Observing the alternation of internal power in JD.COM, we can see the change of Liu Qiangdong’s concept of employing people at different stages.
Veteran and Guan Peisheng
The year 2007 was a turning point in JD.COM. That year, JD.COM got the first financing and entered the fast lane of development. At that time, Xin Xu, the investor of today’s Capital, gave Liu Qiangdong two suggestions: one was to introduce some talented people, and the other was to recruit Guan Peisheng.
Unlike earlier Internet companies such as Netease and Sohu, talented students from Tsinghua of Peking University gathered. JD.COM started selling CDs in Zhongguancun. Except for Liu Qiangdong, who graduated from the National People’s Congress, other early employees generally lacked academic qualifications and professional level. Xin Xu’s proposal, on the one hand, aims to fill the management in JD.COM, and on the other hand, to cultivate middle-level talents in JD.COM from scratch.
In April 2007, Chen Shengqiang (now CEO of Jingdong Finance) joined JD.COM and was in charge of finance. At that time, JD.COM didn’t even have an accountant. After we invested, we said we had to help you find an accountant. He replied that it was ok, but the salary could not be higher than that of the old employees. At that time, the highest salary of old employees in JD.COM was 10,000 yuan per month. I’ve been looking for it, and the better chief financial officer wants a monthly salary of 20 thousand yuan. Later, I found a CFO, and I paid half of my salary and half of my salary in JD.COM. The new CFO has been employed for two months. Liu Qiangdong told me that a person with 20,000 yuan is really better than a person with 5,000 yuan. Then you can find someone for me. " Chen Shengqiang was recommended to Liu Qiangdong by Xin Xu.
Then, Xin Xu pushed Xu Lei, who worked in Haoye Advertising Network at that time, to Liu Qiangdong to be a marketing consultant for JD.COM. After that, Liu Qiangdong hired Yan Xiaoqing, his former boss, to take charge of operations and logistics (Yan was once the second-in-command of JD.COM), and Li Daxue, CTO of Tianji.com, became the technical director (resigned).
At this time, Liu Qiangdong preferred "local" executives. No matter Chen Shengqiang, Xu Lei and Li Daxue, or Liu Shuang (who joined in 2009 and served as the assistant to the president of JD.COM and left) and Wang Zhenhui (who joined JD.COM in April 2010 and is now the senior vice president of JD.COM and the head of the operation system of JD.com), most of them have no experience of studying abroad and have been staying in local Chinese enterprises. This is very different from Ma Yun’s practice of bringing Cai Chongxin when he founded Alibaba.
At this point, JD.COM swept away the previous model of small workshops and began to have the prototype of the regular army.
These foreign executives have drastically upgraded the department planning, basic system and information system in JD.COM, which has boosted the rapid growth of JD.COM since 2007.
Because JD.COM’s initial team was too grassroots, and most of the positions were added in the development process, the first round of executive airborne did not cause too much conflict between the old and the new. The executives who entered this period can be regarded as the old management who started their business with Liu Qiangdong.
For senior management positions, JD.COM can’t train from scratch, but for middle managers, Liu Qiangdong is determined to use his own people from the beginning.
"70% of middle managers are promoted internally and 30% are recruited externally." Liu Qiangdong once put forward this goal. In the first session, Liu Qiangdong recruited 2 Guan Peisheng, 8 in the second session, and expanded to nearly 100 in the fifth session. These students will undergo a month-long training, and senior executives including Liu Qiangdong will attend classes in person. Then, after a three-month intensive rotation and a three-month special rotation, the work officially started.
These Guan Peisheng can directly report to Liu Qiangdong himself across the layers of leaders, which is called the fast lane for the youth guards in Liu Qiangdong and the cadres in JD.COM. According to the official data of JD.COM, Guan Peisheng of JD.COM is 4-5 years younger than ordinary employees in the same rank. )
To some extent, when Liu Qiangdong chose Guan Peisheng, he was choosing himself when he was young. "If the family conditions are better and I didn’t suffer much when I was a child, I basically don’t want such people. Comparatively speaking, we hope that Guan Peisheng is a child from an ordinary family or a poor family, and we hope that they are simple, hardworking, willing to contribute their own sweat and skills. " Liu Qiangdong said this when he mentioned Guan Peisheng in his readme.
For a long period of time, local executives+Guan Peisheng became the team match of Liu Qiangdong.
Airborne professional managers
Around 2012, it was another node. Liu Qiangdong said, "In 2012, my most obvious feeling was that many employees were complaining about problems in internal communication and coordination."
This year, in preparation for listing, JD.COM stepped up the layout of management, and the expansion speed of executives reached a peak. At one time, as many as 30 to 40 executives directly reported to Liu Qiangdong. Therefore, Liu Qiangdong tried to build a CXO system, reporting from VP, SVP, CXO and CEO.
Along with this system, a group of top professional managers with bright resumes have filed in. They have the study experience of famous overseas schools and the working background of famous foreign companies, and they have already played a decisive role in the original company, and they have rich experience in international enterprise management.
Shen Haoyu is the first CXO to join. In August 2011, Shen Haoyu joined JD.COM as COO (later CEO of JD.COM Mall). Shen Haoyu’s experience =1992 NPC Finance Department +1997 University of Iowa MBA+ American Express Personal Card Distribution Department Vice President+Sinochem Import & Export+McKinsey +2007 Baidu. He has both foreign investment background and corporate experience in China. Personally, he is also Liu Qiangdong’s senior brother.
After Shen Haoyu joined, he was in charge of customer service, after-sales service, warehousing and other support businesses, as well as regional businesses in South China, Central China and Northeast China. The heads of these business lines changed from reporting directly to Liu Qiangdong to reporting to Shen Haoyu.
Four months later, CTO Wang Yaqing (later resigned) and CMO Lan Ye joined in succession.
Wang Yaqing obtained a master’s degree in automation control from the University of Connecticut in 1995, and served as the global vice president of Oracle Bone Inscriptions. With Wang Yaqing joining, Li Daxue, the former technical director, turned to Wang Yaqing to report.
Before joining JD.COM, CMO Lan Ye was the President of Founder Technology and the Executive Vice President of Acer China. Because of his experience in managing major customer resources and channels, Lan Ye is responsible for the core business, including open platform, self-operated purchasing and marketing (IT digital purchasing and marketing department, consumer electronics purchasing and marketing department, daily necessities purchasing and marketing department, books and audio-visual purchasing and marketing), as well as brand building and marketing work. After Lan Ye joined, veteran Xu Lei turned to Lan Ye to report (Xu Lei left his post briefly in 2011 and then returned to JD.COM).
In addition, Long Yu, former senior vice president of UT Starcom, Qian Yingchun, former director of investment banking department of Bank of America Merrill Lynch, and Li Xi, former vice president of Sony, all joined in this period.
But it was not as smooth as the team integration in 2007. The parachuting of professional managers in foreign companies has caused conflicts between the old and the new. The most direct performance is that in mid-2012, Jiang Haidong, the vice president in charge of logistics and warehousing, and Yi Rang, the vice president in charge of strategic development, left their jobs. They are all veterans who joined JD.COM in 2009, making contributions to the logistics construction and strategy formulation in JD.COM. "The ability of General Manager Jiang and General Manager B is still relatively strong, but a group of super CXO executives have come, and the organizational structure has changed too much, which has caused turmoil among junior vice presidents," said a person familiar with JD.COM.
In the conflict between the old and the new, Liu Qiangdong supported the Westernization School. He did not shy away from saying that JD.COM needed fresh blood, and it was normal for one or two senior executives to leave their jobs, even if they were always old-armed.
But Liu Qiangdong also realized that the team was not integrated. He spent seven or eight months on human resources, and made a 360-degree assessment from grassroots employees to every vice president at that time. The assessment content is mainly about whether their values and JD.COM’s values fit. Liu Qiangdong also pulled all the middle and senior managers to the conference room for a day’s meeting to see what everyone’s values are and how cooperative they are, thus eliminating a number of managers.
The professional managers of these foreign companies didn’t let Liu Qiangdong down. In 2013, Liu Qiangdong delegated authority to study abroad, and after returning from the United States at the end of the year, he had a long talk with all senior executives. This conversation made him find that the three tasks assigned to senior executives, especially several CXOs-personnel reorganization, organizational structure adjustment and process reengineering, have been completed and exceeded his expectations. And after more than a year’s combing and rectification by professional managers of foreign companies, the listing conditions of JD.COM are finally mature.
This great change in JD.COM made Liu Qiangdong realize the usefulness of westernization talents. His reuse of Westernization School also extended to Guan Peisheng. As mentioned above, at first, Liu Qiangdong required Guan Peisheng’s family background to be ordinary and hardworking. However, by the end of 2013, JD.COM launched the International Management Training Program, requiring applicants to have MBA education background from internationally renowned business schools. The starting point of international management students is the director/senior manager level. Compared with domestic management students, international management training is the talent reserve of senior management level.
During this period, foreign executives and foreign management students became Liu Qiangdong’s preferred team collocation.
The veteran returned to power and his clique rose.
In 2016, JD.COM made a series of personnel adjustments. The trend of this tone is that the position of professional managers in foreign companies in JD.COM Group system has declined, while the position of old teams has risen.
First, at the end of June, Xiong Qingyun was transferred from the position of head of the market and became the chief brand officer of the group. Xiong Qingyun, a native Chinese with the highest position in P&G, is regarded as a benchmark among professional managers of foreign-funded enterprises in China. After this adjustment, Xiong Qingyun’s position in JD.COM changed from real to virtual.
In August, Shen Haoyu was changed from CEO of JD.COM Mall to President of JD.COM International Business. JD.COM Group has less than 10 international employees, and there is only a space of less than 100 square meters in the United States. Shen Haoyu is equivalent to "soft class". Media Lei Jianping
In addition, Lan Ye, another representative figure of CXO, was transferred to Chief Public Affairs Officer (CPO) as early as the second half of 2015. Recently, his Title of public attendance was changed to "Executive Vice President".
Correspondingly, the internal power of Xu Lei, Wang Zhenhui and other old employees in JD.COM has risen sharply.
Also in the adjustment in June, Xu Lei and Wang Zhenhui were promoted to senior vice presidents. Xu Lei is in charge of the wireless business in JD.COM and the marketing platform system of the mall. This system consists of platform operation department, platform R&D department, marketing department, public relations department, advertising department and user experience design department. Wang Zhenhui returned to the operation system of JD.COM Mall from Jingdong Intelligent Division and served as the head of the operation system of the mall.
Earlier, JD.COM Mall established 3C Division, Household Appliances Division, Consumer Goods Division and Clothing Home Division, and JD.COM Group Vice Presidents Wang Xiaosong, Yan Xiaobing, Yi Feng and Xin Lijun were highly valued.
The reason for this change may be that JD.COM’s growth momentum suddenly braked. In the first quarter of 2016, JD.COM’s transaction volume increased by 55% year-on-year. Although this is much faster than its main rival Alibaba’s retail platform’s 24% transaction volume growth rate, compared with its own growth of 84% and 79% in the whole year and the fourth quarter of last year, it has obviously slowed down, while its revenue growth is only 47%. In 2016, the promotion of JD.COM 618 was not hot enough.
Some people say that a weakness of professional managers is that their fighting capacity is not strong, and they are easy to fall behind in the battle between JD.COM and Alibaba, while Liu Qiangdong needs to fight and JD.COM needs to be wolf.
However, some people say that people are divided into old people and new people, and the local westernization school is too dual. The old people are not good, and the new people are good. The company’s development needs fresh blood, but the core and core can’t be diluted.
What is the kernel of JD.COM? Liu Qiangdong said it was corporate culture. After going through waves of executives’ coming and going and power alternation again and again, Liu Qiangdong said in the self-report published in 2016 that the executive who can adapt to the corporate culture of JD.COM and integrate with the JD.COM team is, "This person must be an executive who has worked in private enterprises or the current environment of China. If you have been working in a foreign company or working abroad most of the time, then I think there may be problems in team integration. "
Fortunately, JD.COM Guan Peisheng, who was trained by JD.COM from scratch and personally guided by Liu Qiangdong, is independent. By the year of 2016, JD.COM has recruited 444 Guan Peisheng, two of whom have been promoted to vice president level and more than 20 have been promoted to director level. A new generation of managers such as Yu Rui, CEO of No.1 Store, Li Ruiyu, director of investment relations, and Zhang Kun, legal person of affiliated companies, have emerged. Compared with self-built logistics, Guan Peisheng system makes Liu Qiangdong more satisfied.
After three rounds of replacement, Liu Qiangdong’s view of employing people has changed from local-Westernization-veteran+Guan Pei. Either way, the present may be the most suitable for JD.COM.
Reporting/feedback

The military training syllabus for senior high school students shall be issued for no less than 7 days.

Recently, the Ministry of Education and the National Defense Mobilization Department of the Central Military Commission jointly issued the "Teaching Outline of Military Training for Senior High School Students" (hereinafter referred to as the "Outline"), clarifying that the military training teaching for senior high school students includes two parts: basic military knowledge and basic military skills. The teaching time is 7 to 14 days, with a total of 56 class hours of no less than 7 days. The assessment results are included in the students’ comprehensive quality evaluation files.

The "Outline" stipulates that the teaching content of military training for senior high school students includes compulsory training content and optional training content. Among them, there are 24 classes of basic military knowledge, 12 classes of compulsory training and 12 classes of elective training; There are 88 class hours of basic military skills, 44 class hours of compulsory training and 44 class hours of optional training.

In the arrangement of teaching subjects, the "Outline" stipulates that basic military knowledge includes the knowledge of the people’s army, modern national defense, services and arms, and on-the-spot teaching, while basic military skills include queue action, light weapons shooting, bombing, tactical action, fighting foundation and military sports, health and rescue, and map reading.

Encourage schools to actively offer school-based courses on military knowledge and skills training and teaching, and broaden the teaching content of military training.

In terms of the teaching team, the teachers who teach basic military knowledge are equipped by the school on a full-time and part-time basis, and the instructors who train basic military skills are the backbone of the active forces, reserve forces and militia. The school can hire retired soldiers to participate in the military training of students.

＂Four New Economies＂, Who is Riding the Wind and Surging the Waves —— Observation on the Entrepreneurial Innovation Groups in Hubei Province

Under the wave of entrepreneurial innovation, what kind of groups are riding the waves? On August 14th, the Provincial Administration for Industry and Commerce issued the "Analysis Report on the Development of Private Enterprises in the Province", which sorted out the entrepreneurial groups of the "four new economies" for the first time. The report shows that in 2018, the business environment in our province continued to improve, and young people became the main force of investment and industry.

East Lake High-tech "Four New Economies" entrepreneurs rank first in the province.

"The tablets and laptops that are popular now will disappear in the future because of it." In the laboratory of Wuhan Shangsai Optoelectronic Company, Mu Guangyuan, the founder and CEO, gently shook the white powder in the glass bottle, saying that this powder is the key material of the screen. It used to be imported from foreign companies, but now it has been reversed. The products independently developed by the company are exported to foreign countries.

Wuhan Shangsai Optoelectronic Technology Co., Ltd. is a global supplier of OLED (Organic Light Emitting Diode) core materials, mainly through scientific and technological innovation to break the international technology monopoly and enter the international market.

Mu Guangyuan said that OLED has the advantages of self-luminescence, wide viewing angle, low power consumption and extremely high reaction speed, and has broad market prospects. However, most of the related technologies are mastered by Japanese, Korean, European and other enterprises. Although China has a certain OLED industry foundation, its industrial chain is still not perfect, so it is urgent to develop OLED materials.

Through the independent research and development of the team, last year, Shangsai team won the gold medal in the third China "internet plus" University Student Innovation and Entrepreneurship Competition with the development of new OLED materials, and it is currently in the process of industrialization.

According to incomplete statistics, as of the first half of the year, there were 63,371 private enterprises in the "four new economies" in the province, including 25,471 new technology enterprises, 27,233 new industries, 10,155 new formats and 512 new models. In the regional division of "Four New Economies", there are 10,084 "Four New Economies" enterprises in Wuhan Donghu High-tech Zone, accounting for 16% of the province’s "Four New Economies", ranking first in the province.

From the perspective of industry distribution, information transmission software and information technology service industry have become one of the fastest rising industries.

Groups under the age of 40 become the main force of entrepreneurship

Shirts and trousers, talking to audience Kan Kan. For Wang Xingze, born in 1989, these "listeners" are sometimes students and sometimes customers.

Undoubtedly, Wang Xingze is regarded as a "schoolmaster" by everyone, and he has an academic resume of scientific research all the way: he was sent to Peking University from Huanggang Middle School, and successively obtained six master’s and doctoral degrees from MIT, Cambridge University and Stanford University, and served as a senior engineer of computer vision in Silicon Valley and an artificial intelligence scientist on Wall Street. Less than 30 years old, he is already a professor at the School of Physics, Huazhong University of Science and Technology.

In August 2017, Wang Xingze registered and established Helian Technology Co., Ltd. in Wuhan, with the main direction of holographic full-frequency machine vision system.

"Simply put, it is to further improve artificial intelligence through Optics Valley photoelectric technology, which can be applied to unmanned driving, industrial testing and other fields." Wang Xingze said that since its establishment, the company has received more than 100 million yuan in financing from many institutions such as Sequoia Capital, Baidu Venture Capital and Lenovo Star.

The relevant person in charge of industrial and commercial registration Branch said that with the increasing efforts of governments at all levels to promote "mass entrepreneurship and innovation", the enthusiasm of the younger generation for entrepreneurial innovation has been constantly stimulated.

By the end of last year, according to the age structure of newly established private entrepreneurs, entrepreneurs under 40 accounted for 55%, entrepreneurs aged 40 to 60 accounted for 40.95%, and entrepreneurs over 60 accounted for 4.05%. Compared with the age structure of entrepreneurs in 2016 and 2015, the number of entrepreneurs under 40 increased by 74,400 and 135,400 respectively. The most dynamic and creative group under 40 has gradually become the main force of entrepreneurship.

The data shows that entrepreneurs under the age of 40 prefer high-tech industries such as information transmission, software and information technology services, scientific research and technical services; Entrepreneurs over the age of 40 focus on traditional economic industries such as manufacturing, agriculture, forestry, animal husbandry and fishery.

Chen Zhongbin, an associate professor at the School of Economics and Management of Wuhan University, said that there are many colleges and universities in Hubei, and the support for young people’s employment and entrepreneurship has been increasing in recent years. In particular, a series of favorable policies such as the "Million College Students Studying in China Project" have been introduced, and young people’s willingness to start businesses and innovate in Hubei is even stronger.

Chen Zhongbin said that for college students, academics are important, but academics and entrepreneurial innovation do not conflict, but complement each other. College students should not only talk about entrepreneurial innovation, but also dare to practice and lay a solid foundation for future integration with society.

Entrepreneurship is a gender-free movement.

Elegance and intellectuality are the first impressions left by Wei Jun to many people. After graduating from Huazhong Agricultural University, she obtained a doctorate in developmental biology and stem cell biology in the UK, and entered famous universities and scientific research institutions such as Cambridge University in the UK to engage in research on the application of gene editing stem cells.

In 2017, Wei Jun returned to China with his many years’ research achievement "Induced Pluripotent Stem Cell Medical Application Project" and founded Wuhan Ruijian Pharmaceutical Technology Co., Ltd., hoping to care for more people’s health with the help of the power of induced pluripotent stem cell technology (iPS).

In recent years, female entrepreneurs have gradually grown into an important force in entrepreneurial groups. Judging from the composition of shareholders of newly established private enterprises from 2015 to 2017, the number of female entrepreneurs in the past three years was 138,200, 165,800 and 200,500, respectively, accounting for 33.66%, 32.80% and 33.31% of the shareholders of newly established private enterprises in that year, which basically remained at about 30%.

Female entrepreneurs are mainly concentrated in wholesale and retail, leasing and business services, manufacturing, scientific research and technical services, construction and other industries, accounting for 36.84%, 17.38%, 7.38%, 7.11% and 6.53% of female entrepreneurial groups respectively.

According to the analysis of relevant persons, there is not much difference between the industries where women entrepreneurs are concentrated and those of newly established private enterprises as a whole, which shows to some extent that women entrepreneurs do not choose industries with fewer men to avoid competition because of gender differences.

Wei Jun said, "Entrepreneurship will not produce different success criteria because of the gender of the founders. Entrepreneurship is a’ gender-free movement’." She admits that although she has encountered many difficulties in the process of starting a business, she also feels the increasingly perfect entrepreneurial environment and believes that the difficulties will be resolved. (Reporter Jess Zhang)

With these six symptoms, we should be highly alert to sudden cardiac death.

Red Net News October 20 th(Correspondent Peng Binbin) Mr. Li (pseudonym) is a big truck driver. He is 35 years old and has been suffering from fatigue, chest pain and palpitation since early September. He mistakenly thought it was overwork and didn’t attract attention. On October 12, Mr. Li’s symptoms suddenly worsened, and his chest pain made him unable to sleep. He was rushed to the Cardiovascular Rehabilitation Department of the Second People’s Hospital of Hunan Province for treatment.

Immediately, Mr. Li was diagnosed with coronary heart disease, and after a week of active treatment, the symptoms such as chest pain and palpitation were obviously relieved. "Mr. Li himself suffers from diabetes, hypertension, overwork, mental stress, obesity, etc. He is a high-risk group of coronary heart disease, which can easily lead to sudden death once he gets sick."

Coronary artery (coronary artery) is an artery that supplies blood to the heart. When coronary artery atherosclerosis causes lumen stenosis or occlusion, it leads to myocardial ischemia, hypoxia or necrosis, which in turn leads to chest pain, chest tightness and other discomfort. This heart disease is called coronary heart disease.

"More than 80% of the causes of sudden death are caused by heart, and the common one is coronary heart disease, which is coronary atherosclerotic heart disease". According to the statistics of National Cardiovascular Center, the number of sudden cardiac death in China is as high as 550,000 every year, which is equivalent to one person dying of sudden cardiac death every minute, and 43% of them are under 40 years old. "The cause of the high mortality rate of people under 40 years old is related to the stress, chronic fatigue and the neglect of disease at that age, so once the disease occurs, it is more dangerous than the elderly."

Xing Zuzhong, director and chief physician of Cardiovascular Rehabilitation of the Second People’s Hospital of Hunan Province, said that the main risk factors for coronary heart disease are age, sex, dyslipidemia, hypertension, smoking, diabetes, abnormal glucose tolerance and obesity. Therefore, preventive measures should be taken, such as quitting smoking and drinking, improving lifestyle, including controlling weight, increasing exercise, limiting sodium intake, etc., controlling blood pressure below 140/90mmHg, reducing blood fat, stabilizing plaque and preventing platelet aggregation.

"Once you find one of the six symptoms, such as palpitation, acute dyspnea, chest pain, dizziness and even fainting, chest tightness, and blackness in front of your eyes, you should be highly alert to sudden cardiac death." Xing Zuzhong reminded that it is easy to get tired, the left side of your back, your arms and teeth have unexplained pain, your lips and nails are purple, and your lower limbs are edema. It may also be a "distress signal" sent by your heart. When you have these symptoms, you should check them in time to prevent accidents.

What is the effect of distributing Chinese herbal sachets in Fangcang Hospital？

　　Since ancient times, there has been a saying in China that "carrying a vanilla bag is not afraid of five pests". After the outbreak of COVID-19, Chinese medicine colleges and medical units in Shanghai, Nanjing, Guangzhou and other places have worked out the prescription of epidemic prevention sachets according to the physical characteristics of local residents, and rushed to make sachets. The Guangzhou medical team also brought the sachet into Jianghan Fangcang Hospital in Wuhan, and the patients praised it.

　　Can Chinese herbal sachets prevent epidemic? So amazing? What principle?

　　These drugs are hidden in the sachet of traditional Chinese medicine

　

　　COVID-19 belongs to the category of "epidemic disease" in traditional Chinese medicine, and the disease is caused by the feeling of "epidemic disease".

　　The traditional Chinese medicine in the epidemic prevention sachet is mainly aromatic and dampness-eliminating, which has the effects of exorcising evil spirits and strengthening the body resistance.

　　The traditional medicine team of the Second People’s Hospital of Guangdong Province entered Wuhan Jianghan Fangcang Hospital. After clinical observation, the traditional Chinese medicines such as Rhizoma Atractylodis, Notopterygii Rhizoma, Bupleuri Radix, Radix et Rhizoma Rhei, Herba Asari, Evodia rutaecarpa, Eupatorium, Folium Artemisiae Argyi, and Herba Menthae were formulated to form an epidemic prevention sachet, so as to play the roles of aromatic expelling filth, invigorating spleen and regulating stomach, regulating qi and relieving depression, inducing resuscitation, expelling toxin and killing insects.

　　The prescription of epidemic prevention sachet published by Zhou Zhongying, a master of traditional Chinese medicine, contains seven kinds of traditional Chinese medicines, such as Pogostemon cablin, Atractylodes rhizome, Angelica dahurica, Amomum tsaoko, Acorus calamus, Folium Artemisiae Argyi and Borneolum Syntheticum, with emphasis on removing filth, removing turbidity and detoxifying.

　　Yuyao Hospital of Traditional Chinese Medicine in Zhejiang Province has many years’ experience in using anti-flu sachets, and has also drawn up sachets composed of 14 Chinese medicines, including Atractylodes rhizome, Notopterygium root, honeysuckle flower, angelica dahurica, Amomum tsaoko and borneol.

　　Chinese herbal sachet can kill virus and inhibit bacteria.

　　Modern research believes that the fragrant smell of Chinese herbal medicines in sachets can form a high-concentration microenvironment around the human body, which can purify the air, kill viruses and inhibit bacteria. Modern research shows that traditional Chinese medicines with aromatic smell, such as Folium Artemisiae Argyi and Rhizoma Atractylodis, have a good killing effect on bacteria in the air.

　　A study shows that Chinese herbal sachets can reduce the number of Staphylococcus aureus, Pseudomonas aeruginosa, Escherichia coli and Candida albicans in the air. In addition to air disinfection and antibacterial, Rhizoma Atractylodis also has anti-inflammatory, gastrointestinal motility promoting and gastric emptying functions. The volatile oil of Eupatorium odoratum contains cymene, nerolidol acetate and 5-methyl thymol B, which can directly inhibit influenza virus. The compatibility of Radix Angelicae Dahuricae and Radix Saposhnikoviae has strong antiviral activity and can effectively kill respiratory syncytial virus. Pogostemon cablin oil in Pogostemon cablin has broad-spectrum antiviral effect, which can kill or inhibit respiratory syncytial virus, adenovirus, coxsackie virus and influenza A virus. The volatile oil of Schizonepeta tenuifolia can resist influenza A virus.

　　Epidemic prevention mechanism of traditional Chinese medicine sachet

　　Traditional Chinese medicines in sachets generally have a fragrant smell. By using their functions of "dredging meridians, dredging collaterals, inducing resuscitation and penetrating bones", the meridian system of zang-fu organs can be dredged through oral and nasal inhalation and skin and meridian point absorption, and the human body can be adjusted as a whole, thus playing the role of avoiding filth and turbidity and preventing diseases.

　　Through clinical trials and animal experiments, scientists have found that the human respiratory mucosa can secrete more immunologically active substances — — Secretory immunoglobulin A(SIgA) and immunoglobulin G(IgG). These immunoreactive substances have been found to play a protective role in the body’s immunity, which can effectively resist bacteria and viruses. SIgA is the main antibody in human mucosal immunity, which can inhibit the growth and reproduction of pathogenic bacteria in respiratory mucosa, thus reducing the probability of colds and respiratory related infectious diseases. Some experiments also found that the therapeutic effect of aerosol inhalation of SIgA-containing preparations on pneumonia in children is better than that of aerosol therapy with antibiotics.

　　Chinese herbal sachet can prevent and treat colds.

　　Traditional Chinese medicine sachet plays a role in preventing and treating colds mainly through strengthening the body resistance and eliminating pathogenic factors.

　　At present, the research shows that Chinese herbal sachet can enhance the immune function of people with low immunity. In addition, the aromatic Chinese medicine in the sachet will stimulate the brain to secrete and release hormones with sedative effect, which will relieve people’s stress, thus improving the quality of sleep and enhancing the healthy qi of the human body.

　　Traditional Chinese medicine sachets commonly used to prevent and treat colds are mainly aromatic herbs such as angelica dahurica, mint, perilla leaf, agastache rugosa and Schizonepeta tenuifolia.

　　Usage of traditional Chinese medicine sachet

　　It is recommended to place the sachet of traditional Chinese medicine in the lining of clothes, office, bedside, pillow or wardrobe, sniff it from time to time, and replace the contents of traditional Chinese medicine after 2 weeks or the smell disappears, and use it continuously for more than 2 months.

　　1. It can be used by adults and children, especially for those who are prone to colds due to physical weakness.

　　2, pregnant women are prohibited, and people with skin allergies should use it with caution.

　　3. If there is a rash or itching during use, stop using it.

Russia-Philippines First Military Exercise： Philippines Seeking Independence, Russia Seeking Breakthrough, Rebuilding Balance and Beauty Constrained

　　American allies are going to engage in joint military exercises with American opponents. The news focused the global attention.

　　On January 3rd, Rear Admiral Edward mikhailov, deputy commander of the Russian Pacific Fleet, who is leading the fleet to visit the Philippines, said that Russia and the Philippines will hold joint anti-piracy and anti-terrorism drills in the near future. If it goes smoothly, it will be the first joint military exercise between the Russian and Philippine navies.

　　In addition, inviting the Russian navy to visit and purchase weapons from Russia, the Philippines has been quite enthusiastic about military cooperation with Russia recently.

　　You come and I fight.

　　Recently, the military cooperation between the Philippines and Russia has made great strides.

　　RIA Novosti reported on the 4th that Igor Hovayev, Russian ambassador to the Philippines, recently revealed that Russia is ready to supply modern weapons to the Philippines, including airplanes, helicopters and submarines. "Not second-hand weapons, but the latest weapons." Igor Hovayev stressed.

　　Philippine Defense Minister Delfin Lorenzana also said after his visit to Moscow in December last year that the Philippine military was considering purchasing sniper rifles from Russia.

　　At the same time, an anti-submarine destroyer and a supply ship of the Russian Navy are on a friendly visit to Manila. Rear Admiral Edward mikhailov, deputy commander of the Russian Pacific Fleet, said that during the six-day visit starting from January 2, Russia will show the Philippine military a lot of equipment carried by the two warships.

　　It is reported that this is the third time that a Russian warship has visited the Philippines, and it is also the first time since Philippine President Duterte took office. "After Philippine President Duterte distanced himself from the United States, two Russian warships rarely docked in the Philippines." AFP said.

　　In addition to weapons orders and Russian military visits to the Philippines, what is more striking is the upcoming joint military exercise between Russia and the Philippines. Agence France-Presse quoted Edward mikhailov as saying that the planned joint military exercise would focus on combating piracy and terrorism.

　　This is not difficult to think of the "last military exercise" held by the Philippines and the "big brother" America. Last October, the US-Philippines amphibious landing joint military exercise was held in Manila. Almost at the same time, Duterte announced that he would soon terminate his joint military exercise with the United States. At that time, it was also reported that the preliminary list of weapons purchased by the Philippines from Russia had been completed. Prior to this, Russia had never provided any weapons to the Philippines.

　　All along, the military exercise partners of the Philippines are traditional allies of the United States and western countries such as Japan and Australia. This time, why did the Philippines turn around and play hot with Russia?

　　Philippines seeks independence and Russia seeks breakthrough.

　　"No matter for Russia or the Philippines, this military exercise is not playing ordinary cards." Xu Liping, deputy director of Southeast Asia Research Center of China Academy of Social Sciences, said in an interview with this reporter.

　　The mind of the Philippines is not difficult to speculate. Since taking office in June last year, the new President Duterte has been adjusting his foreign policy in a high-profile way in an attempt to reduce his dependence on the United States. After following the United States for decades, the Philippines is increasingly aware that it is playing an unequal role as a "little brother" in this alliance. To pursue our own interests, we must be more active in dealing with big countries.

　　In November last year, Russian satellite news network reported that Duterte said that the Philippines is willing to buy Russian weapons if there is funds. "In the future, it is possible for us to deal with the EU and Russia on arms trade, because the United States seems to have cancelled the order to supply arms to the Philippines."

　　This joint military exercise is no exception. "To some extent, this military exercise with Russia is precisely to show the United States the firm determination and will of the Duterte government to adhere to independent diplomacy." Xu Liping pointed out that now is the window period of US-Philippines relations. The Duterte administration and the Obama administration have had many festivals, and US President-elect Trump is about to take office. At this critical time, the Philippines invited Russian warships to visit and even held a joint military exercise. In fact, this move is used as a card to put pressure on the United States to show its strong will to carry out more independent diplomacy in the future.

　　In Russia’s view, trapped in the strategic containment of Europe and the United States, now is also a good window of opportunity. In an interview with RIA Novosti last December, Russian Deputy Foreign Minister Morcourt Lov said that Russia regards the Philippines as a promising partner in the Asia-Pacific region and is ready to help the Philippines strengthen its defense capabilities.

　　"Since 2003, Russia has been looking for its own diplomatic breakthrough. One of the important directions is to turn eastward and strengthen cooperation with ASEAN." Gao Fei, director of the Russian Research Center of the Foreign Affairs University, pointed out to this newspaper that the symbolic and political significance of the approach of Russia and the Philippines, whether it is selling weapons, joint military exercises or oral statements, is far greater than the military significance. As he said, although Russia has sold weapons to other ASEAN countries before, this time it is cooperating with an important ally of the United States in the Asia-Pacific region. "This is a major change in itself and a major blow to the US policy of containing Russia."

　　For Russia, the greatest success of this military exercise may be to turn American allies into their friends.

　　Rebuilding the beauty of balance is restricted

　　"This will not affect the attitude of the United States towards cooperation with the Philippines." Russian satellite news network reported on January 4th that John Kirby, a spokesman for the State Council in the United States, said that the military partnership between Washington and Manila was "important and comprehensive" when asked how to comment on the possible maritime military exercises in Moscow and Manila in the near future.

　　Will the relationship between the United States and the Philippines really be "unscathed"? Xu Liping doesn’t think so. "Since the Obama administration, the Philippine policy toward the United States has been adjusted and there have been some tensions. This Russian-Philippine military exercise is undoubtedly an enhancement of this adjustment. " Xu Liping pointed out that at present, Duterte is more cautious about whether the relationship between the United States and the Philippines will improve after Trump takes office. Therefore, he should pay more attention to expanding pragmatic cooperative relations with Russia and other countries and strive for more chips in the game with the United States.

　　For the United States, the bad news may not only be the "hereditary territory" of the Philippines. In the future, in order to alleviate the pressure of strategic game and even military confrontation with the United States, Europe and other western camps, Russia will continue to seize the breakthrough of "looking eastward" and its military presence in the Asia-Pacific region will continue to strengthen.

　　Experts believe that this is a hedge against the future military presence and strengthening of the United States in this region, and will form constraints to some extent. The Russian-Philippine military exercise is actually a break of the monopoly situation that the United States is trying to form in the Asia-Pacific region.

　　In fact, it is not just the Philippines that is turning. It is worth noting that in 2017, as the new rotating presidency of ASEAN, the Philippines will host the new East Asia Summit. According to the usual practice, the United States and Russia, as foreign countries in the region, will be invited to participate. By then, how the Philippines will demonstrate its diplomatic skills and skills is worthy of attention. The analysis points out that the Philippines’ enthusiasm with Russia this time reflects to some extent that in the new period and under new conditions, the whole ASEAN’s great power balance strategy will really enter a pragmatic stage. "In the past, this great power balance strategy was mainly reflected in seeking a balance between the United States and China. This time, bringing Russia in will be a new means for ASEAN." Xu Liping said.

　　In this regard, Russia is naturally happy to see it. "Russia will make further use of cooperation with eastern countries to deal with western countries." Gao Fei pointed out that for Russia, "as long as there is an opportunity, it will seize it immediately."

Down payment by stages, fracture price reduction, developers sell houses at the end of the year to grab ＂roll up＂

　　The light snow has passed, the heavy snow is coming, and the housing enterprises have also started the "involution" mode.

　　Recently, the news of price reduction and down payment installment of various types of real estate has emerged in an endless stream, and housing enterprises have exhausted their tricks for withdrawing funds. According to an interview with the First Financial Reporter, a leading real estate enterprise in Tangshan has launched a "down payment installment" activity. Buyers who meet the requirements of 20% down payment can buy a house with a down payment of 5%, and the remaining 15% will be paid by the real estate enterprise supplier without interest. Buyers will make up before handing over the house.

　　In cities such as Guangzhou, the strength of price reduction promotion of housing enterprises is equally amazing. There are projects with an average daily price of 70,000 yuan/square meter, and now the special room is as low as 58,000 yuan/square meter, and the unit price has dropped by 10,000 yuan. There is also a property that sold for 33,000 yuan/square meter at the peak last year. Recently, the special room was as low as 24,000 yuan/square meter, and the price reduction was not small.

　　A person from a real estate enterprise told reporters that the current market situation is still not very good, and there are not many options for real estate enterprises to withdraw funds, so price reduction projects are emerging one after another, but it is hard to say whether the actual results can be achieved. Some Guangdong-based housing enterprises also said that the company had no special marketing activities at the end of the year, and it is useless to cut prices now.

　　Research institutions in the industry believe that although there is a strong financial policy to rescue the market, it will take some time for the property market to pick up, and the current market problem still lies in confidence. In the last two months, the head housing enterprises are still actively grabbing the harvest, and the marketing activities are not expected to be less, or they will seize the dividends of the market recovery by speeding up the sales collection.

　　Down payment installments emerge one after another.

　　Recently, favorable policies for real estate have been continuously spread, but the warmth has not yet been passed on to the first-tier property market.

　　According to the data of BOC Securities, the transaction area of new houses in 43 cities was 2.634 million square meters from November 12 to November 18, down 1.6% from the previous month and 50.7% from the same period last year, and the year-on-year decline was 8.8 percentage points higher than last week. The growth rates of the first, second and third tier cities were 10.2%, 16.1% and -35% respectively, and the year-on-year growth rates were -23.9%, -33.3% and -58.8% respectively.

　　In the depressed market, housing enterprises try their best to promote shipment, and "down payment by installment" is one of the ways.

　　According to a real estate person in Tangshan, at least four housing enterprises in Tangshan recently launched down payment staging activities, among which there are many TOP5 leading housing enterprises. "You can buy a house with a down payment of 5%, that is, 50,000 yuan, and the remaining 15% of the down payment will be made up when the house is delivered in 2024, and then the monthly payment will be normal, and no interest will be generated during the period. Housing enterprises use this means to withdraw funds."

　　Tangshan World Bank also issued a document saying that the core of the above-mentioned low down payment strategy lies in: buyers need to do two "borrowing" behaviors, one is to make mortgage loans with banks normally; Second, the supplier will sign a loan agreement with the buyer. Customers who meet the requirement of 20% down payment only need to pay 5% of the total house price when buying a house, and the other 15% will be paid by the housing enterprise supplier without interest.

　　According to the above-mentioned institutions, the price of Tangshan property market has increased rapidly for two years since 2019, and the urban housing price has increased from 10,000 yuan/square meter to 15,500 yuan/square meter, including the value-added due to the product strength of the project, but there is also "moisture". When the regulation changes slightly, it is difficult for high housing prices to stand firm. If other projects follow up the promotion, the housing price moisture will be squeezed again.

　　In addition to Tangshan in the north, from East China to South China, there are "down payment installments" of housing enterprises.

　　Poly Zhejiang Guanwei recently published an article saying that the company launched a "payment reduction action", which is different from the previous 30% down payment. As long as the first payment is 5%, the house can be bought. On December 31, 2022, 5% of the house price will be paid in full, and 20% of the house price will be paid in 2023. The specific time is subject to the case policy, and some projects are "paying the house first, then paying the house", focusing on "zero-risk home purchase" Take a house with a total price of 2.5 million as an example. A down payment of 5% is equivalent to a threshold of 125,000.

　　"Down payment loan" is expressly prohibited in the relevant laws and regulations of our country, but there is a gray space in the actual operation of "down payment installment", and the key lies in whether it involves the property buyers to borrow from financial institutions and generate interest.

　　Li Yujia, chief researcher of the Housing Policy Research Center of the Guangdong Provincial Urban Planning Institute, said that the down payment installment is not exactly the same as the down payment loan. The former, for example, 30% down payment is paid within one month or half a year, which is a "edge ball" and is not an obvious violation; If a property buyer makes a down payment in installments, it is equivalent to a down payment.

　　A number of real estate people told reporters that down payment by stages is a common operation in the market, but the specific details are not the same. Li Yujia believes that setting the down payment ratio requirement is to measure the repayment ability of buyers. If the corresponding down payment, monthly payment and running water are qualified, the subsequent mortgage can be guaranteed; If the down payment depends on financing, the pressure of subsequent repayment will be great and the probability of default will be high, which is the key to the above problems.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the down payment installment is similar to the down payment loan, but it is not exactly the same. The former can first sign the housing and does not involve loans, and the down payment loan involves loans and related processes will be completed. The down payment loan is definitely illegal, but there is a gray area in the down payment installment. If there is no transfer, only the housing is locked and the payment is gradually made, it can only be said that there is a risk of buying a house and collecting the house.

　　Leading housing enterprises take the lead in "involution"

　　In order to grab the goods, the price reduction efforts of major housing enterprises are also not small.

　　A local real estate agent in Guangzhou said that developers are now making great efforts to make special rooms for shipment. For example, the daily average price of the CTS Tianchenfu project in Haizhu is 69,000 yuan/square meter. Now the middle and high-rise floors are doing activities, and the unit price of apartments is as low as 58,000 yuan/square meter, which is nearly 10,000 yuan lower than the daily price.

　　There is also a project of China Resources Land in Guangzhou, with a daily reference average price of 25,000 yuan/square meter, and also launched a large-scale special room. "At the peak of this session, the price of 33,000 yuan/square meter was sold. Recently, there were special rooms of 24,000 yuan/square meter. This year, the overall environment is reducing prices, and the normal price is around 26,000 yuan/square meter." The intermediary said.

　　Kerry recently released a research report, saying that housing enterprises such as Poly, Longhu, Zhonghai and Vanke increased their discounts in the second half of the year and launched a fourth-quarter sprint. Poly has many marketing activities throughout the year, including national marketing, down payment installment, property fee and parking fee discount, etc., which almost covers most of the marketing methods in the market, eliminates areas with high pressure and decisively promotes sales.

　　Kerui said that Longhu began to increase the speed of sales in the fourth quarter, and some good quality projects in some markets also reduced their prices. For example, a hot-selling plate in Longhu, Chengdu was discounted at the end of October, which led to further price reduction of regional projects. The average monthly sales price of the company in October decreased by 20% year-on-year, while the previous August and September increased by 1% and decreased by 4% respectively.

　　As for Vanke, at the last two-month sprint meeting held in October, Vanke said that it would strengthen the cooperation of various sales channels in a large number of cities across the country, such as taking customers offline with shells and guiding customers online, and all regions should mobilize their own channels and cooperation channels to attack hard. The focus of marketing is not to make profits at discounts, but to find customers and "grab revenue".

　　In addition to trying their best, in some places, housing enterprises began to "hold the group to warm up".

　　On the evening of November 22, Hunan Real Estate Chamber of Commerce announced in Guanwei that it was cooperating with relevant member housing enterprises to jointly activate the property market in the cold winter of real estate by way of "special price approval by the president". The president approves the price, that is, the special discount is given to the buyers except the marketing discount of the sales department of the real estate enterprise, and all new sites in the province can be applied for.

　　According to the data, the Hunan Real Estate Chamber of Commerce was established in 2006. The residential developers in the member units include Poly Development, China Merchants Shekou, Greentown China, China Communications Real Estate, Country Garden, Vanke, Xuhui, Longhu and many other brand housing enterprises. Representatives of local state-owned enterprises such as Xiangjiang Group, China Construction Trust and Changfang Group; And local private enterprises such as Dahan and Runhecheng.

　　The chamber of commerce said that the "president’s special approval" price can help housing enterprises in three aspects: first, lock in customers and promote sales; Second, the Chamber of Commerce organized a rescue to deepen the relationship between the Chamber of Commerce and its members; Third, the use of public funds of the Chamber of Commerce to give more profits to property buyers is the rescue behavior of the Chamber of Commerce in a specific period.

　　In the industry’s view, the past high turnover model has created the "standardization" of the industry, under which the degree of product homogeneity is very high. In the case of bad market, there seems to be no better way to break the situation except price reduction, and it is even difficult for marketing to dig out the core value points of its own projects that are different from other projects.

　　Kerui believes that in the face of market downturn, head housing enterprises are also introducing more diversified marketing methods while increasing the supply of high-quality projects. However, sometimes blindly reducing prices can’t bring the expected effect. The key is to expand the influence of enterprises and projects through marketing combination boxing, promote the transformation of projects, and decisively promote sales in the face of market changes.