标签： 上海419论坛

The first generation of Tik Tok online celebrity ＂went down to the altar＂

Text | Vince An　

After the rise of short videos, for Tik Tok, star-making seems to happen overnight. From 2017 to 2018, Xiao Ye gained tens of millions of fans from an unknown ordinary person because of some interesting videos, and even became popular on YouTube abroad.

There is Wen Wan, a former elder sister in Tik Tok, who once became popular with her video of rocking with music in the parking lot, and the number of fans in Tik Tok exceeded 10 million in ten days. In 2018, with a hip-hop dance video, Degula K gained 5 million fans in just ten days. At present, her fans have exceeded 25 million. It is reported that the price of one of her videos is over 400,000, which has surpassed her classmate "Office Xiao Ye".

Even so, the vitality of Tik Tok online celebrity is hard to last. Is this caused by platform users’ aesthetic fatigue, liking the new and hating the old? There is no IP with long-term precipitation, so today, when the live broadcast boom is sweeping, Tik Tok seems to be somewhat behind Aauto Quicker and Ali.

There is no IP in online celebrity, Tik Tok

Everything that is quick may also rot quickly.

On January 6th, the Annual Report of Content Industry in 2020 released by the new list mentioned that only 1.4% of the Top100 accounts in Tik Tok were listed for more than 10 times. Most accounts are quiet or even disappear after a night of scenery, which makes people wonder at the fast iteration speed of Tik Tok and online celebrity.

According to media reports, in August, 2019, two children made popcorn videos after imitating a pop can in Tik Tok. Because they didn’t have relevant knowledge, they were injured in an explosion, and one of them died unfortunately. In view of the suspicion of guidance, on September 17, 2019, one family member and Onogata signed a settlement agreement. Previously, the imitated "Office Xiao Ye" team had paid the two parties a total of about 800,000 yuan in aid.

Since then, Xiao Ye’s office has been closed one after another, and he has not returned until now. At present, the update of Xiao Ye in the office is basically the content of new colleagues, and the broadcast volume is not as good as before.

Wen Wan’s side, before enjoying the bonus of online celebrity traffic, was given the title by Tik Tok. This phenomenal online celebrity used to have a large amount of privacy outflow, and his plastic surgery, dropping out of school and hanging out in nightclubs … were not too likable. And it’s hard to brush Dygula K in Tik Tok. Some netizens questioned, "It’s all the popularity of brushing. I accidentally saw her live broadcast that day, and the live broadcast room was hundreds of people" …

It is worth mentioning that Li Ziqi, with his short pastoral video, has made countless fans around the world, and the total revenue of YouTube and Taobao stores is said to exceed 100 million. In August 2018, her Tmall store "Liziqi Flagship Store" officially opened. On the day when the store was launched, the sales volume of some commodities exceeded 10,000; After three days on the line, the sales reached 10 million yuan, but now the sales of its popular food products only break through 10 thousand per month. According to the Baidu index, its attention has generally dropped by more than 60% compared with the peak period.

A new trip that I can’t catch up with

Some insiders told Yiming. com that the active cycle of short video online celebrity is mostly within half a year.

At the moment when the algorithm is in power, in the fragmented time, if you want to attract attention and praise, you can only do entertainment and eye-catching content. In order not to make mistakes and save time and cost, the creator must seize the platform users in just a few minutes or even dozens of seconds, but in fact, there are very few valuable contents that users can watch in this process.

Of course, short video players are mostly just for fun. Therefore, even the creators who are eager to create powder-sucking through deep content have to compromise the user’s preferences because of the data such as the number of fans and the number of likes, and follow the trend of some short videos.

According to the Annual Report of Content Industry in 2020 released by the new list, in 2019, 53.2% of the accounts were on the TOP100 of WeChat monthly list, 9.7% were on the TOP100 of Taobao monthly list, and 1.4% were in Tik Tok.

"Many online celebrity actually became popular at first without knowing what was going on, perhaps just catching up with a hot spot or catering to a certain trend," a senior practitioner in an industry said in an interview with Yiming. "But they lack the ability to follow up, so even if they stand out at once, they will soon disappear from everyone."

An executive of MCN organization in Shanghai thinks that Tik Tok has a staged content tendency and traffic support, because once the creators make a little achievement, they are easy to form path dependence, and it is difficult to get out of the comfort zone, such as Dracula K. Perhaps at first, everyone was interested in singing and dancing, and Tik Tok also gave such creators a traffic tilt, so that they could get higher-frequency exposure. However, as time goes by, users’ sensitivity to such short videos decreases, and the stimulation threshold keeps increasing, that is, aesthetic fatigue in the usual sense.

In order to revitalize traffic, Tik Tok can only use new forms to incite the ecological development of platform content, as can be seen from the revision of Tik Tok at the beginning of last year. In April last year, Tik Tok announced the full opening of users’ 1-minute video rights, and launched the "Vlog Billion Traffic Support Plan" to encourage ordinary users to record their lives and create content in a richer way.

Prior to this, new users could only shoot short videos for 15 seconds, and it took 1,000 fans to open a video for 1 minute. However, the decline in user stickiness and the increasingly serious homogenization of content have forced Tik Tok to speed up the pace of reform. Moreover, the longer the duration, the more sticky the users are. After all, Tik Tok mainly focused on harvesting the fragmentation time of users.

However, more and more companies are adding vlog to short videos, and platforms such as Baidu Good-looking, Weibo and bilibili are all eyeing up. Subsequently, live broadcast with goods suddenly rose, and Li Jiaqi and Viya helped Taobao refocus, which became a hot topic in the limelight. Aauto Quicker, however, is also working with Xin to cut the cake of live traffic.

Can’t catch the live broadcast, it’s hard to compete.

Live e-commerce has always been a shortcoming of Tik Tok, and advertising business is its lifeblood. Based on the characteristics of algorithm recommendation and centralized traffic distribution, Tik Tok’s advertising has a strong diversion effect, but in this mode, users are not very sticky, and private domain traffic is difficult to obtain and gather, which makes it difficult to form an e-commerce head anchor by relying on the natural incubation of the community.

Anxious, Tik Tok saw Ali and Aauto Quicker laughing and proudly broadcasting the goods, and happened to hit it off with Lao Luo, who was working to pay off debts. According to Tik Tok’s data, the first live broadcast in Luo Yonghao lasted for 3 hours and 17 minutes, with a total of 48.922 million people watching, of which 588,000 people gave gifts, with a total harvest of 36.327 million sound waves, 23 goods were put on the shelves, and the total payment transaction amount exceeded 110 million yuan.

The good performance of the first show made Tik Tok very excited, and the industry even thought that Tik Tok had the strength to compete with Taobao and Aauto Quicker. However, the debut is the peak. From April 1 to now, there are 14 live broadcasts in more than three months. The data of Lao Luo’s live broadcast room has been declining all the way, and the sales volume has dropped by 80% compared with the first one.

To Tik Tok’s surprise, Lao Luo didn’t become the king with goods comparable to Li Jiaqi and Viya. According to the June list data of GMV Monthly List of Live E-commerce Anchors released by WeMedia, Viya, Simba and Li Jiaqi are still in the top three rankings, but Luo Yonghao ranked 47th.

Nowadays, the first generation of online celebrity in Tik Tok has either fallen or failed to grasp the outlet of live broadcast with goods, and is silent and nameless. But Tik Tok itself, except advertising business, has no more sustainable commercial value. Although the trend of live e-commerce is clear, it is difficult for Tik Tok and Tik Tok online celebrity to rewrite their short-lived fate.

On the other hand, it reveals that the core of e-commerce still lies in the control of supply chain, but so far we have not seen the advantages of Tik Tok in these places. Therefore, once the traffic is exhausted, and there is no idea of sustainable and diversified development, Tik Tok can only be on the defensive in the competition of other platforms.

[Industry observation in the post-epidemic era] After May Day, there may not be many people who invite you to ＂learn about fitness swimming＂.

　　Cctv news(Reporter Zhu Chunyan) "If you don’t lose weight in March, you will be sad in April". Every year in March and April, it is a good time for gyms to engage in sales, but this year is different due to the epidemic situation. Will the gym that missed this spring usher in the peak season in May?

　　Wear a mask to keep fit.

　　On April 30th, Liu Jian, a fitness coach, finished exercising in his fitness studio and picked up disinfectant to kill bacteria. "I’m finally ready to welcome members". During this time, he always went to the studio to exercise alone, and then closed the door and left. He joked that it was spending tens of thousands of dollars every month to configure a luxury gym for himself. Liu Jian’s fitness studio is located in Chaoyang District, Beijing. It was closed during the epidemic and is expected to reopen in early May.

Yun fitness

　　As the epidemic situation eased, many gyms opened one after another. Mr. Wu, the head of public relations for Super Orangutan, a chain fitness institution, told the reporter that half of the more than 100 classrooms of Super Orangutan in eight cities across the country have been approved and accepted by various places and started to resume business. During the epidemic period, the business should implement systematic epidemic prevention and control measures. When members enter the store, they must take temperature measurement, register their real names, check their health codes, etc., and increase store housekeepers to do cleaning, disinfection and hygiene management.

　　The reporter learned that many yoga studios in Beijing will also open for business. Phoenix Yoga staff said that after the class started on May 1st, the number of members in the class was strictly limited. Previously, the class that accommodated more than 40 people was changed to a maximum of 15 people, and members also needed to carry their own yoga mats to go to class. Yoga mats, towels, cups, etc. were no longer provided in the venue. She said that the venue has arranged to disinfect classrooms, auxiliary rooms, dressing rooms, public areas and toilets at regular intervals every day.

　　According to the Work Plan on Safe and Orderly Opening of Sports and Fitness Facilities in novel coronavirus during the Epidemic Period issued by Beijing Municipal Sports Bureau, at present, except swimming pools and underground sports and fitness facilities, other indoor sports and fitness facilities can be reopened.

　　Dapeng, the coach of an underground swimming and fitness venue in Beijing’s West Third Ring Road, told reporters that the membership card will be postponed. As for when the gym will open, the company is also waiting for a policy notice. Dapeng said that at this time in previous years, he would go out to hand out leaflets after giving lessons to members, "Learn about fitness swimming", but he has been unemployed at home since the Spring Festival holiday this year. Dapeng said that the company didn’t do anything during this time. "The boss has other business." In fact, he himself is not sure whether he can return to this gym to continue his work.

　　The life-saving straw "Cloud Fitness" will not stop.

　　On January 30th, the State Sports General Administration issued the Notice on Vigorously Promoting Scientific Fitness at Home, actively advocating scientific fitness at home. For each gym, driving home fitness has also become a lifeline for enterprises to survive.

　　The Music Carving Campaign, which focuses on private and small class teaching, has about 500 stores nationwide. After offline suspension, it spends tens of millions every month. Han Wei, the founder, predicted that the epidemic would cost Leke at least 100 million yuan, or even several times. During the Spring Festival, Han Wei assembled 100 employees to form a "death squad" to carry out online business, including recording and broadcasting small videos, live broadcasting and offering special courses, which were launched on platforms such as Aauto Quicker and Tik Tok. Yang Shuting, the public relations director of Leke, said: "Online live broadcast has broken the barriers of time and space and attracted a large number of users."

　　"Cloud Fitness" has become a must-have at home for a time. The super orangutan opened the "Super Scarlet Squat in the Home" on a live APP, and the number of online users in the first live broadcast exceeded 170,000, becoming the TOP1 anchor on a live broadcast. Mr. Wu, the head of public relations for Super Orangutan, said that with the arrival of the resumption of work, the number of viewers during this period was less than that in the early days, about 50,000 people per game, and many users have developed the habit of watching live exercises together.

Yun fitness k

　　With the growth of users, "cloud fitness" has not only become a lifeline for gyms, but also attracted a large number of giants from outside the industry. Alibaba Entertainment, Suning, etc. also joined their sports institutions to continuously launch videos and live broadcasts of fitness guidance on the online platform.

　　For fitness coaches, "cloud fitness" is a challenge, and it also gives them more room to play. During the epidemic, Keepland opened a "cloud small class" to allow coaches to start classes online in the form of a two-way camera. Coach Wang Wei said that he has never adapted to enjoying "small classes in the cloud" now. "Although his income is not as good as usual, he is more motivated to use his own training logic to attend classes."

　　Probe into the boundary of fitness industry

　　Although the income of online teaching is far less than that of offline courses, many insiders said that online exploration has cultivated people’s habit of online consumption, and offline is still the best fitness choice in the future, but online will also be indispensable. Online and offline access will become a new direction of the fitness industry.

　　He Wenyi, executive director of China Sports Industry Research Center in Peking University, believes that if the fitness industry wants to innovate and upgrade, it is necessary to seize the opportunities and challenges in the epidemic, or it may be eliminated. The so-called opportunity is that it is very important for the fitness industry to grasp the innovation of fitness content and products after the epidemic has made people pay enough attention to health.

Yun fitness

　　The manager of a gym store in Beijing said that due to the epidemic, the physical store could not operate normally, but the company launched the "2020 Anti-epidemic Memorial Card" to upgrade and innovate its products. In addition, online celebrity Store was launched earlier to explore the fitness venues in the new media era, making it a lifestyle platform, a club and a new social place.

　　Han Wei, the founder of Leke, summed up the model of the gym into three versions: 1.0 model, opening a store to earn money from a store; 2.0 mode, establishing an online platform mode to connect users with offline gyms; 3.0 mode, after establishing the online platform, self-operated offline stores, "connecting people and goods yards, and making money offline".

　　In the post-epidemic era, fewer people may invite you to "learn about fitness swimming" on the street, but there may be more and more advertisements recommending you to "buy chicken breast" on the mobile APP.

Seven people were arrested in Fujian bar fire, and national entertainment places were investigated for fire hazards.

　　Fifteen people were suffocated in a bar fire in Changle, Fujian, and seven perpetrators were controlled because customers set off fireworks on the table. Bulletin of the Fire Department of the Ministry of Public Security



A cordon was set up outside the Latin bar. Xinhua News Agency reporter Lai Jianqiang photo



The bar was a mess after the fire.



　　The bar was a mess after the fire. On the evening of January 31, a fire broke out in a bar in Changle, Fujian, killing 15 people. Photo by Alain


　　Seven suspected perpetrators were arrested.


　　Xinhuanet Changle, Fujian, February 1 ST (Reporter came to build) The reporter learned from the Changle Municipal Government of Fujian Province on the evening of February 1 that seven people suspected of setting off fireworks in the "1 31" bar fire accident in Changle have been arrested by the police, and another seven bar managers have arrived, and the legal representative of the bar is being pursued.


　　As of 22: 00 on February 1st, a major fire accident in Changle "1 31" bar caused 15 deaths and 24 people were hospitalized, among which 21 people were out of danger after being rescued, and the vital signs of three seriously injured people who were being rescued were basically stable.


　　According to preliminary investigation, the cause of the fire accident was that at about 23: 55 on January 31, some young people had a birthday party in the Latin bar at No.178 Zhenghe Middle Road, Wu Hang Street, Changle City, and set off fireworks on the table to ignite the ceiling.


　　After the fire broke out, the leaders of Fujian, Fuzhou and Changle rushed to the scene in time to direct the disposal work, and asked the medical institutions of Fujian and Fuzhou to fully cooperate, do a good job in the transfer, reception and treatment of all the wounded, and report the fire accidents to the society in a realistic way. A coordination leading group for the aftermath of the fire accident in the "1 31" Changle "Latin" bar in Fuzhou was established, with the leaders in charge of the Fuzhou Municipal Committee as the team leader. At the same time, the Changle Municipal Party Committee and the Municipal Government launched an emergency plan for major accidents and a social assistance mechanism to earnestly do a good job in appeasement and assistance to the families of the deceased.


　　Bar owners are under the control of the police.


　　Xinhuanet Fuzhou, February 1 ST (Reporter Lai Jianqiang) According to the latest news from the Changle Municipal Government of Fujian Province, Zheng, the owner of the "Latin" bar where the "1 31" major fire occurred in Changle, has been under the control of the police, and the follow-up investigation on the cause of the fire is underway.


　　The person in charge of Changle Municipal Government told the reporter that according to the preliminary investigation, the "Latin" bar belongs to Hanghua Community in Wu Hang Street, and the property right certificate is owned by Changle Real Estate Company. In 1999, it was leased to Yimeng Hot Pot Restaurant, and in April 2008, Yimeng Hot Pot Restaurant was subletted to Zheng to operate the "Latin" bar.


　　At about 23: 55 on January 31st, the "Latin" bar, located at No.178 Zhenghe Middle Road, Wu Hang Street, Changle City, set off fireworks on the table for a birthday party of young people, which ignited the ceiling and caused a major fire. > > detailed


　　■ measure


　　Strictly check entertainment places nationwide


　　The reporter learned from the Beijing Fire Bureau yesterday that the fire department will continue to strictly check the fire safety of public entertai nment places on the basis of investigating fire hazards during the Spring Festival. On the same day, the Fire Department of the Ministry of Public Security issued a notice informing Changle of the catastrophic fire, requesting the national fire department to strengthen the supervision and inspection of fire safety in entertainment places.


　　As of January 31st, during the Spring Festival in Beijing, more than 2, 440 inspection teams were set up in fire departments and police stations at all levels, and more than 14, 000 social units were inspected and inspected at night. Eighty-eight cases were ordered to be corrected within a time limit, 295 cases were punished, 19 units were ordered to "stop three", 20 times were warned, and 1.19 million yuan was fined, and nearly 10,000 fire hazards and illegal behaviors were urged to be rectified. (Beijing News, Zhang Tailing)


　　■ notify


　　"The fire at the scene that night was not big."


　　Changle city officials said that they did not know how to save themselves and escape, which led to disaster.


　　At about 3: 00 am on February 1, the reporter saw at the scene of the fire that the police pulled up a cordon near the "Latin" bar. The corner of the bar door was exposed with traces of heavy smoke, and the air was filled with a thick scorching smell. The police are conducting intense evidence collection work in the bar.


　　The relevant person in charge of Changle Municipal Government said at the press conference that when firefighters arrived at the "Latin" bar within fou r minutes after receiving the police, they found that the fire area of the bar with a building area of 198 square meters was only 30 square meters, and it took firefighters only ten minutes to put out the open fire at the scene. These situations show that the fire at the scene was not big that night, but people were in a state of panic at that time, and they didn’t know how to save themselves and escape when the disaster came, which led to great disaster. (Beijing News)


　　■ experience personally


　　"Everyone panicked and huddled together."


　　A survivor said that when the incident occurred, the smoke was rolling and it was a mess.


　　At 3: 30 am on February 1st, Li Ming, who is in his twenties, has not fully recovered from the panic more than three hours ago. Fortunately, he escaped this robbery. When the fire broke out, he and his friends were spending money in the Latin bar.


　　According to Li Ming’s memory, the fire started from the ceiling around 12 o’clock that night, and it spread quickly, and people rushed out of the room in droves. "We all panicked and didn’t know where to go. Everyone was huddled together."


　　Yesterday morning, in the First Hospital of Fuzhou, a bartender who was being treated said that the fire was caused by a group of high school students who were celebrating a girl’s birthday. At 11 o’clo ck, they set off fireworks on the table. At first, the staff didn’t realize the danger. When the third fireworks were put on, the sparks jumped to the ceiling and ignited the wires. Because the ceiling was made of plastic foam, the fire quickly spread in the venue.

Editor: Gao Song

Daily skin care notice ｜ Qingsong, the leader of beauty OEM, lost money for 3 years. Blue Moon only sounded the profit warning because of high marketing expenses？

Source: Sina Securities

　　Produced by: Sina Finance Research Institute of Listed Companies

　　Author: New Consumer Proposition /cici

　　On January 31, the A-share 2023 annual report was announced, and the listed companies with excellent and poor performance in the daily chemical skin care industry were unveiled, and the industrial prosperity was unobstructed. Among the listed companies in the skin care and daily chemical industry that we are concerned about, a total of 6 companies have issued performance forecasts, and 4 listed companies have pre-increased, namely Jinbo Bio, Freda, Marubi and Shuiyang; There are two listed companies whose performance forecast "sounded the alarm" in 2023, namely Blue Moon Group and Qingsong Shares.

　　Among them, Qingsong Co., Ltd., as the leading OEM of beauty and skin care, has weak profitability, and its main body of cosmetics business is Northbell acquired at a high premium, thus forming a huge goodwill. After the performance commitment period, Northbell’s "performance changed dramatically" and suffered successive losses in 2021-2022, which also led to huge goodwill accrual in 2021 and 2022. It is worth noting that in 2023, Northbell’s revenue declined and its net profit continued to lose money, which is also the fundamental reason for the sluggish performance of Qingsong.

　　For Blue Moon Group, the market leader of household cleaning care, we think that the fundamental reason for its performance loss is still the serious product homogeneity and the channel expansion that is less than expected, and the marketing expenditure is greatly increased or secondary.

　　Why is it difficult to make money in the upstream of the foundry leader Qingsong?

　　Although the daily chemical skin care foundry is located in the upstream link of the cosmetics industry chain, it is often a section with weak profitability in the industry chain, which is closely related to the low bargaining power and high production cost of the foundry. Among all the listed companies of daily chemical skin care that released the performance forecast, only Qingsong Co., Ltd., the foundry leader, continued its performance loss.

　　The original core business of Qingsong Co., Ltd. mainly includes beauty OEM and turpentine processing. At the end of 2022, the company completed the divestiture of turpentine deep processing business, and the company’s main business structure also changed to cosmetics business. The company’s main income and profits were concentrated in cosmetics business.

　　In 2023, after the divestiture of turpentine deep processing business, the company’s performance did not bring many surprises to investors. It is expected that the annual revenue will decline and the net profit will continue to lose money. Specifically, the company expects to achieve a total revenue of 1.9-2 billion yuan in 2023, which is expected to decrease by 31.44%-34.87% year-on-year; The loss of net profit attributable to shareholders of listed companies is 50-63 million, and the loss of net profit not attributable to the mother is 48-61 million. The net profit attributable to the mother and the net profit not attributable to the mother are still struggling in the whirlpool of losses.

　　The main body of cosmetics business of Qingsong Co., Ltd. is Northbell. Northbell is mainly engaged in cosmetics ODM business, and its main products include masks, skin care products, wet wipes, etc. Its cooperative domestic brands cover many well-known brands of skin care and daily chemical listed companies, such as Perfect Diary under Yixian E-commerce, Winona under Betaine, etc. The cooperative listed companies include shanghai jahwa, Freda, Huaxi Bio, Betaine, etc.

　　Although it cooperates with a number of big brands, Northbell’s own profitability is not strong. In 2019, Qingsong acquired 90% equity of Northbell at a price of 2.43 billion yuan, forming a goodwill of 1.366 billion yuan. The corresponding performance commitment is: the audited net profit attributable to the owner of the parent company after deducting non-recurring gains and losses realized by Northbell in 2018 is not less than 200 million yuan; Northbell’s total net profit in 2018 and 2019 is not less than 440 million yuan; Northbell’s total net profit in 2018, 2019 and 2020 is not less than 728 million yuan.

　　From 2018 to 2020, Northbell realized net profit of RMB 210 million, RMB 243 million and RMB 287 million respectively, and accumulated net profit of RMB 740 million, fulfilling its performance commitment. After the performance commitment period, Northbell’s performance immediately changed face. In 2021, the operating income was 2.509 billion yuan, down 6.05% year-on-year, and the operating profit was 66 million yuan, which turned from profit to loss year-on-year.

　　It is worth noting that in 2023, the company devoted almost all its energy to the cosmetics business and failed to turn losses. According to the company’s performance forecast, in 2023, Northbell’s revenue will decline and its net profit will be lost. It is estimated that its operating income will be 1.9-2 billion yuan, down year-on-year; The estimated net profit loss is 45-38 million yuan.

　　Blue Moon sounded a profit warning due to increased marketing expenses? In the first half of the year, sales by category and offline channels dropped sharply.

　　On January 17th, Blue Moon Group, which was listed on the Hong Kong stock market, issued a profit warning with pre-reduced performance. It is expected that by the end of fiscal year 2023, the comprehensive profit attributable to shareholders of the company will be reduced by not less than HK$ 230 million compared with HK$ 611.4 million attributable to shareholders of the company for the year ended December 31, 2022.

　　According to the company’s announcement, the decrease in expected profit is mainly due to the increase in sales and promotion expenses, including increasing publicity through different sales channels, multimedia, omni-channel and consumer education to enhance the coverage of various sales and distribution channels and new products. It is noteworthy that in the first half of 2023, the company’s sales and distribution expenditure was HK$ 1.059 billion, a year-on-year decrease of 7.7%. This may indicate that in the third and fourth quarters of 2023, Blue Moon Group increased its marketing expenses.

　　The core reason for Blue Moon Group to increase its marketing expenditure may still lie in the serious homogenization of products and the unexpected channel development. The slogan "Blue Moon, Creating a New Era of Laundry in China" is deeply rooted in people’s hearts, and the brand of Blue Moon has become synonymous with laundry detergent. At the beginning of 2012, the market share of Blue Moon has reached 52.7%.

　　However, due to technical barriers and low barriers to entry, the dividend period of the Blue Moon did not last long. Domestic and foreign daily chemical enterprises urgently laid out the laundry detergent market and raced around the land, and the market quickly became a red sea from the blue ocean.

　　In order to compete for market share, brands spare no effort in marketing. Inviting popular stars to speak on their behalf and reducing prices have become the necessary marketing means for going out of the circle. Under this influence, the blue moon’s unique pattern has also been threatened by domestic and foreign brands such as Libai, Carving, Verus, Jinfang and Mystery. Although "winning the first comprehensive share of similar products for N consecutive years" is the core propaganda point of Blue Moon, several head enterprises are evenly matched, and the gap is small. The market share of Blue Moon Group is far less than that in the early stage of industry development.

　　With the intensification of brand competition in the market, Blue Moon Group is also slightly passive. In the first half of 2023, the sales of various products of the company fell sharply, of which the income of clothing cleaning and care products was HK$ 1.958 billion, down 20.1% year-on-year. The income from personal cleaning care products was HK$ 120 million, down 47.9% year-on-year; The income from household cleaning care products was HK$ 145 million, down 28.2% year-on-year.

(Sales of products in the first half of 2023 Source: Company Financial Report)

　　In addition to product marketing, online and offline channel development is equally important for daily chemical brands. Judging from the channel expansion of Blue Moon in recent years, Blue Moon was removed from KA stores such as RT Mart and Carrefour in June 2015. Although Blue Moon returned to hypermarkets in a low-key manner in 2017, this move also weakened the advantages of Blue Moon’s offline channels to some extent.

　　In terms of channels, in the first half of 2023, the sales of offline distributor channels and direct sales to major customers declined significantly. Among them, online channel sales accounted for the highest proportion of HK$ 1.448 billion, down 1.9% year-on-year; The second channel of sales accounted for the offline distributor channel, with sales of HK$ 642 million, down 40.5% year-on-year; The revenue from direct sales to major customers was HK$ 132 million, down 49.5% year-on-year.

(Sales by channel in the first half of 2023 Source: Company Financial Report)

　　In the first half of 2023, the sales by category and channel dropped sharply, and the marketing expenses dropped. The company attributed the main reason for the decline in profit to the increase in marketing expenses or it was difficult to convince investors. Specifically, the root cause of Blue Moon Group’s profit decline in 2023 is the decline in sales of a certain category of products, or the decline in sales of a certain channel, as well as the overall inventory situation of the company, which remains to be further analyzed after the company’s official financial report is issued.

Reporting/feedback

How can anyone in this world not love Ryuichi Sakamoto？

The professor said that China fans can donate money to build a music classroom, which is a very happy gift for him. /douban
"My music is an island, and the world is an infinite ocean."
"If this is the only purpose, just to comfort and touch the victims, music and art will stop here."
In September 2019, the Japanese magazine ほぅてらす (Legal Platform) published an exclusive interview about Ryuichi Sakamoto. Among them, "What can music and art do for disasters?" His answer to this question caused a lot of discussion at that time.
Shortly after the disaster, there was no food, water and electricity, people were displaced, but musicians brought music in a big way, which was completely out of place in Ryuichi Sakamoto’s eyes.
Even since 2014, Ryuichi Sakamoto has been touring the country with the Northeast Youth Orchestra (TYO) composed of children from the counties affected by the 311 earthquake in Tokyo. "The power of music" is still his most annoying statement."It is a very foolish and shameful thing to make music with the illusory idea of transmitting strength and healing others."
TYO was evaluated by Japanese media as "passing on the courage and touch of crossing the disaster to the children and adults in the disaster-stricken areas through powerful and beautiful music". /@ Ryuichi Sakamoto Information CN
In this way, Ryuichi Sakamoto, who was labeled as "anti-disaster music" by the public, brought two performances to the people of China who were deeply affected by the epidemic in February, 2020.
On February 29th, one of the most memorable events in this once-in-four-year period must be the special performance brought by Ryuichi Sakamoto at UCCA’s "Good Music in Aauto Quicker" concert.
Stones, broken tiles, porcelain bowls, alms bowls, bows, cymbals from Wuhan, China, and Malimba mallets made of recycled medical rubber, and then connected with impromptu piano and electric guitar performance, became a complicated and mysterious music universe full of collisions.
"Made in China"
On February 22nd, a week ago, he also played Aqua for the parents and children of China in the epidemic, and encouraged the older children and children who can’t go out with a gentle piano to do fun at home.
Aqua in Latin means the form of water, which can be running water, raindrops, the ocean and the source of life. This piece of music specially selected by Ryuichi Sakamoto comes from his most famous piano solo album BTTB.Back To The Basic, return to the original.
"Speaking of what music and art can do for disasters, compared with sending food and donations, I think the highest level that can be done should bedeepThink about the meaning of disaster and use your own work tableCome out. "
Let’s work hard together to tide over the difficulties.
This is Ryuichi Sakamoto’s "mountains and rivers are exotic, and the moon is in the same sky".
Mr Lawrence and the Last Emperor
For a long time, Ryuichi Sakamoto didn’t like Merry Christmas, Mr. Lawrence.
"It’s too high-profile."Wherever he goes, he will be asked to play this piece. Ryuichi Sakamoto, who wants to remain an invisible man, hates his high popularity.
Yellow Magic Orchestra, a band formed by Ryuichi Sakamoto when he was young, became popular all over the world at an alarming rate in the late 1970s. "After the release of Y.M.O’ s second album" SOLID STATE SURVIVOR ",it suddenly became a fire. Overnight, I can’t walk in the street because everyone will point to me and call me Sakamoto Sakamoto. "
Ryuichi Sakamoto was called a "professor" because Gao Qiao of Y.M.O said to him, "You are a graduate student of Tokyo University of the Arts. I will call you a professor in the future."
Because he hated being recognized in the street, he couldn’t accept this change. Ryuichi Sakamoto simply stayed at home for 10 months, just didn’t want to be disturbed.
So Y.M.O became a flash in the pan, and it took only five years from the fire to the dissolution, just because Ryuichi Sakamoto couldn’t stand the band’s popularity.
Merry Christmas, Mr Lawrence, which is widely circulated, is just a good piece of music in Ryuichi Sakamoto’s eyes, but it is not so good as a movie soundtrack.
The soundtrack of this unlovable film comes from Nagisa ?shima’s anti-war film Merry Christmas on the Battlefield. In this film, Ryuichi Sakamoto made music for the film for the first time and became an actor for the first time.
"It seems that the death of Cyrus planted a seed in the heart of the wild well, and we shared the growth of the seed together."
Ryuichi Sakamoto’s oral autobiography "Music Makes People Free" mentioned his excitement when he received a call from Nagisa ?shima. As a veteran movie fan who has seen almost all the other’s works, when Nagisa ?shima offered to participate in the show,What Ryuichi Sakamoto blurted out was not "good", but "please let me do the music".
Nagisa ?shima, who was "very enterprising", readily agreed and gave him an unprecedented exception, allowing him to spend three months creating the music to his heart’s content.
After filming, Ryuichi Sakamoto, who still didn’t know anything about the soundtrack, listened to a friend’s suggestion and bought a video of "Milestone in Film History" and "Citizen Kane" to watch, and finally gained some experience. "The answer is very simple. It is probably where the image tension is insufficient. It is not mysterious to join the soundtrack."
Work photos of "Merry Christmas on the Battlefield"
Especially after discussing with Nagisa ?shima, I found that the two sides had quite the same opinion on where to add the soundtrack, which made Ryuichi Sakamoto’s self-confidence "swell to the extreme" and felt that the soundtrack of the movie was just so much.
Interestingly, Nagisa ?shima had actually invited david bowie, another star of the film, to create a soundtrack for the film before, but Bao Ye refused: "I just want to concentrate on my performance this time."
This wonderful butterfly effect opened the way for Ryuichi Sakamoto’s film soundtrack. Just like the stunning kiss between David’s captured Jack and Sakamoto’s Japanese officer, the film also planted seeds in his heart.
No matter in or out of the play, the friendship between the professor and Bao Ye at that time still excited countless people.
At the Cannes Film Festival in 1983, Merry Christmas on the Battlefield was selected as a competition film. At the banquet, Nagisa ?shima introduced Ryuichi Sakamoto to bernardo bertolucci. After a few pleasantries, Bertolucci dragged the young man to talk for a long time about his new film "The Last Emperor".
So three years later, Ryuichi Sakamoto came to Beijing to film The Last Emperor. This masterpiece, which swept the major film awards, even brought Ryuichi Sakamoto the first Oscar statuette in his life.
A piano that is out of tune has created 48 soundtracks in just two weeks. In those days, Ryuichi Sakamoto really had the capital of being young and frivolous.
Even after winning the Oscar, Bertolucci’s crazy deletion of the film soundtrack still made Ryuichi Sakamoto angry.
When Ryuichi Sakamoto joined The Last Emperor, the crew had been shooting for three months, and everyone was very involved. When we first met, John Lone, who played Puyi, said seriously to Ryuichi Sakamoto, who was fooling around."You are the black hand behind the scenes sent by Japan, and you are my enemy. I won’t talk to you until the film is finished."
Ryuichi Sakamoto only felt that this person was puzzling and didn’t take it to heart. It was not until he couldn’t get the director’s approval in a major event that he began to think a lot and take it seriously.
Unlike Nagisa ?shima, who dotes on him, Bertolucci’s film world has only one purpose-everything serves the film. Roaring directors, tight time constraints and lack of strict requirements for creative freedom have broadened the music world of Ryuichi Sakamoto.
"I don’t need it anymore!" /"The Last Emperor" screenshot
In the scene where the imperial concubine Wenxiu left Puyi, Wenxiu refused the umbrella handed by the housekeeper and ran away in the rain."I don’t need it anymore", the music started.When the Italian staff first heard Rain, everyone hugged each other and couldn’t help shouting "bellissimo (beautiful), bellissimo!"
"If the soundtrack can connect the movie into the memory in the audience’s consciousness, it is an ideal state." Music that can retain memory is Ryuichi Sakamoto’s understanding of film soundtrack.
"Good evening, I’m Ryuichi Sakamoto. Everyone is very cold. If you feel cold, it doesn’t matter if you stand up and run at will. Please listen to this performance easily."
Ryuichi Sakamoto found the calendar when he visited a building in Fukushima, and the time was fixed on March 11th.
After the 311 earthquake in Japan, Ryuichi Sakamoto went to the hardest hit area to bring a performance to the local victims. In this performance, he played Merry Christmas, Mr. Lawrence again.
Many people at the scene said,After such a long time, they can finally have a real sleep.After suffering, it is enough to bring a good sleep. Merry Christmas, Mr. Lawrence.
Don’t forget to look at the moon every day
"How many times can you see the full moon in your life? There may be twenty times, but at the moment everything seems to have no end. "
Among the new album Async released in 2017, full moon is Ryuichi Sakamoto’s favorite song. In this piece, Ryuichi Sakamoto repeated a line from the film "The Covered Sky" which he once participated in, superimposed and repeated in 11 languages.
How many times can we look up at the moon in our life? /Screenshot of "Covered Sky"
Because we don’t know when we will die, we often regard life as an inexhaustible well.
When Async was released, Ryuichi Sakamoto was interviewed by NHK TV and asked how he wanted to burn it out. He thought for a moment and replied, "there is a strong idea, that is."Don’t lie to yourself, want to make real music, live truly, and don’t forget to look at the moon every day. "
Since suffering from throat cancer in 2014, Ryuichi Sakamoto, a workaholic who has never stopped working in her twenties, got a rest for the first time.
"Be sure to pay attention to oral hygiene, although my back teeth may have rotted away." /Screenshot of "Sakamoto Ryuichi: Finale"
"Although I eat organic food, I usually pay attention to it, but I will still get sick when I am sick." Ryuichi Sakamoto, who never thought that cancer would happen to her, was shocked and depressed and chose to accept it. "Absolutely can put an end to cancer lifestyle or something, there is definitelyno..When you have cancer, you can only get used to it. This is life. "
Repeatedly low-grade fever, dysphagia, because the secretion of sick saliva is only half of that before, I often wake up several times in the middle of the night to drink water. In addition to talking to people, he often chews gum when he is alone, in order to promote saliva secretion.
During the long and arduous process of receiving treatment, Ryuichi Sakamoto was in a state of being unable to listen to any music, until after the treatment, he heard the singing of Cuban national treasure female singer Omara Portuondo for the first time.
That "Rabo de nube" made him cry, as if suddenly his heart was broken by a powerful hand. "At that time, I felt that the power of music was sometimes really great."
The last time I felt the greatness of music, I probably went back to 2001. When the September 11th incident happened that year, Ryuichi Sakamoto lived in a place where he could see the Twin Towers when he opened the window. It was the first time that he faced the disaster so closely.
Seven days later, people gathered in the square to pray for the victims, and young people sang "Yesterday". Ryuichi Sakamoto realized that,It turns out that he hasn’t heard music for seven days.
"When disaster comes, there is nothing we can do. But after the disaster, we should respond instead of silence. "
Why can a bird fly casually? /Screenshot of "Sakamoto Ryuichi: Finale"
Why is our world so violent? This made Ryuichi Sakamoto want to explore the origin of life.
So, in February 2002, Ryuichi Sakamoto went to Kenya in Africa. By the river where people lived, he was born."Only love can overcome hate."The idea. In 2008, he went to the North Pole again and realized."I will die at any time."Small.
After the 2011 earthquake, after visiting Fukushima, Ryuichi Sakamoto was determined to carry out the "anti-nuclear" to the end. In 2012, he co-sponsored the NO NUKES (Abolishing Nuclear Power) Music Festival with many Japanese celebrities. Until last year, it has been held for 8 consecutive sessions.
In 2020, the NO NUKES Music Festival will be stopped once. "It’s always the same artists and guests. I have felt this dilemma in recent times. If this continues, I am afraid that the scope of influence will not become bigger." Recently, Ryuichi Sakamoto told Music Hiking magazine that,stopDo it to prepare for new changes.
The professor gave a speech at the anti-nuclear rally.
Next year will be the 10th anniversary of the March 11th earthquake in Japan, and the music festival will start again in 2021. This time, they communicated with more people, led by young people, hoping to turn it into a framework that can solve many problems.
As he said in Sakamoto Ryuichi: The Finale, the sound of the piano is not continuous, but will gradually weaken and disappear. And what he wants to find is the constant, timeless music in his heart.
"Music, work and life have a starting point and an end point.What I want to create now is music that gets rid of the time limit."What Ryuichi Sakamoto wants to do is music that people will listen to 100 years later, which is music that needs peace.
Please don’t forget to look at the moon every day. /Screenshot of "700 Days of Sakamoto Ryuichi"
My music is an island.
And the world is an infinite ocean.
In the scene of "The Finale", Ryuichi Sakamoto squatted on the ice sheet in the Arctic Circle and carefully hung the recording equipment with a rope to sink, so as to record the sound of running water under the glacier crack. "I’m fishing for the sound," he said with a smile.
He is listening to the heartbeat of the world.
Because there are no humans, the professor thinks that the sound of running water in the Arctic Circle is the purest sound in the world. /Screenshot of "Sakamoto Ryuichi: Finale"
In other scenes of the documentary, Ryuichi Sakamoto often collects sounds: in order to listen to the sound of rain falling, he puts a bucket on his head and walks into the rain; Going to the forest, he knocked with a small stick and listened to the vibration of the wind passing through the forest; Back home, he began to work by playing the recorded natural sounds.
"Every time it rains, I open the window and put the recorder out." Ryuichi Sakamoto will knock on what he sees anywhere and know their sounds. In Barcelona, a patrol car whistled past, and he quickly took out his mobile phone recording, happy that he didn’t miss the sound.
Everything is music.This statement from American composer John Cage is very popular with Ryuichi Sakamoto. Nature’s voice mingles with artificial musical instruments, which is the natural music he pursues.
Everything is music. /Screenshot of "Sakamoto Ryuichi: Finale"
When Ryuichi Sakamoto was traveling in Bali in 1980s, he saw the local people tying a pigeon whistle on its feet. When it was released, the pigeon whistle made a distant and near sound, which was mixed with the long wind and the sound of the forest, which made him unforgettable.
Therefore, when he was the director of Sapporo Art Festival in 2014, the opening ceremony designed by Ryuichi Sakamoto did not play music, but let a group of pigeons with pigeon whistle fly.
The beginning of "disintegration" in "Async" is a slightly strange piano sound out of tune. And this piano sound comes from a piano that "miraculously survived" from the tsunami.
"The sea slams the piano, which is inaccurate for human beings. But in essence, they just restored the original state in nature. " Ryuichi Sakamoto believes that,The piano is only tuned naturally, and he thinks it is particularly beautiful.
"You should be good." /Screenshot of "Sakamoto Ryuichi: Finale"
Ryuichi Sakamoto, who has been fond of Natsume Soseki since middle school, has a complete set of his works at home. Natsume Soseki’s seemingly casual natural scenery always gives him inspiration and aftertaste.
"I went to pick up the pieces of stardust that fell to the ground and gently put them on the soil. The star is round, perhaps in the long process of falling, and the edges and corners are gradually worn away.But when I picked up the film, I felt a little warmth on my chest and hands. "
Ryuichi Sakamoto, who collects nature, is like the boy in Natsume Soseki’s Dream of Ten Nights. His voice is the warm fragments of stardust left by nature.
He feels the world in nature and then gives back to it. And the meaning of the documentary Coda,It is the end, living to death, and the next beginning.
The finale is also the beginning. /Screenshot of "Sakamoto Ryuichi: Finale"
In Thirteen Invitations, Ryuichi Sakamoto fiddled with a guitar and said that he would play it like this when he was happy.
"I adjusted the tone is wrong, completely wrong.But I just like the wrong tone. "
Just like he liked the piano that survived the tsunami, like in 2018, he played an tuneless instrument in an underground bar in Beijing.
What he likes is the process of returning to nature after suffering.
Author | Wang Zhongzhong
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Drive to South Taihang Mountain on weekends! Play in Shanxi for 2 days, and travel in the wrong peak is not crowded.

Do you want to feel the unique charm of nature? Come and explore the excellent route for this weekend’s trip with me! Starting from Taohuayu, travel all the way to the South Taihang and experience the unique customs of Shanxi, so that your trip at the end of summer is full of surprises and excitement!

The first stop was very shocking! Go to Yuntai, this exciting place, which allows you to feel the magnificent scenery of Taihang Mountain at close range.

Standing at the top of the Yuntai, overlooking the whole mountain range, it seems that you are in the clouds, and the spectacular feeling absolutely amazes you! On a sunny day, you can see the northern and western hills in the distance, and the vision is extremely broad, which is definitely a paradise for photographers.

Next, we come to Wujiawan, which is also a must-see attraction! Baoquan Reservoir is located in the middle section of Wujiawan, surrounded by mountains and rivers, with beautiful scenery, giving people a sense of tranquility and tranquility.

Standing on the edge of the reservoir, overlooking the blue lake and the surrounding mountains, it is simply a natural picture. You will really be fascinated by the beautiful scenery here! It is also a good place for leisure and holiday, where you can feel the beauty of nature and relax your mind.

The last scenic spot is the Taxus Grand Canyon, which is worth seeing! The magnificent natural landscape here is full of mysterious temptations. The yew forest in the Grand Canyon stands towering like a fairy tale world in a primeval forest.

You can enjoy the coolness of the green mountains and rivers, and walk in the canyon to feel the shocking power of nature. The "Baiji Ancient Road" makes people seem to have returned to the past years. The ancient plank roads and cliffs along the way give people a sense of excitement in exploration.

In addition to making your eyes bright, Shanxi’s food can’t be missed! If you are a foodie, you must not miss the special food in Shanxi, such as the famous Daoxiao Noodles, oily meat, fried soup, noodle tower and so on, which will definitely satisfy your taste buds. In the process of playing, it is definitely a pleasure to taste these authentic foods and make your trip more perfect!

What are you waiting for? Come and join our weekend tour and enjoy the unique charm of Taohuayu and South Taihang together! You will definitely gain unforgettable memories when you swim all the way!

Heavy eyebrows renew their contracts to create the highest average salary in history! Lakers legend number five is passed down here.

During the offseason this summer, the Los Angeles Lakers made a lot of moves. Although Zijin Army didn’t bring a third superstar to James and Davis, Pelinka, the general manager, continued to upgrade and reinforce his successful lineup last season. Signed Vincent, Prince, Reddish and Hayes successively, and completed the renewal of contracts with Russell, Reeves and Bachun. Just today, according to American media reports, the Lakers have officially signed a three-year $186 million contract renewal with inside core Davis, which is another highlight for this summer’s operation.

According to agent Ricky Paul, anthony davis and the Lakers reached a three-year contract extension with a maximum salary of $186 million. The average salary of this contract is $62 million, which is the highest average salary renewal contract in the NBA. Davis’ contract with the Lakers will last until 2028, with a total price of more than $270 million. In the next few seasons, the specific salary distribution of Thick Eyebrows is as follows:

2023-24 season: 40.6 million

2024-25 season: 43.2 million

2025-26 season: 57.6 million

2026-27 season: 62.2 million

2027-28 season: 66.8 million

After signing this contract, Davis’ average salary in his new contract for three years was as high as a horrible $62 million, breaking the NBA historical record of $60.7 million just created by Brown. Ranked third to fifth are Lillard with 59.9 million yuan, Booker with 58.7 million yuan and Downs.

As we all know, James’ career has come to an end, and the Lakers regard Davis as the absolute core of the future team’s competitiveness, so it is inevitable to send him a long-term top salary. Last season, Davis has proved his worth. 56 appearances in the regular season, averaging 25.9 points, 12.5 rebounds, 2.6 assists, 1.1 steals and 2.0 blocks; In the playoffs, Davis played in 16 games, averaging 22.6 points, 14.1 rebounds, 2.6 assists, 1.4 steals and 3.1 blocks.

In the new season, the Lakers’ lineup is full of thickness, but Davis and James still need to share most of the heavy responsibilities. As far as the current personal ability is concerned, the inside and outside attack with heavy eyebrows is one of the best solutions for the Lakers’ position score. Not only that, on the defensive end, Davis is more dominant. In the 2023 playoffs, Davis became the third player in the history of the Lakers to contribute 50 blocks in a single season playoff. The first two are O ‘Neill and Jabbar, both legendary fifth positions in the history of Zijin Army. Now the thick eyebrows, who have received the torch, will lead the Lakers to the future.

It’s completely out of the picture, and see the formula again. It’s a complete farce.

It’s really an eventful time for China basketball recently! In the international arena, all the echelons of the China men’s basketball team were completely annihilated, and even the provincial team could lose, which continuously refreshed our lower limit.

However, the fact is far from over. In the domestic U17 women’s basketball game, the situation that surprised the national audience once again appeared.

In the championship battle, Shandong U17 women’s basketball team defeated Zhejiang U17 women’s basketball team, but the final champion was Zhejiang U17 women’s basketball team.

Why is this? Look, gentlemen, don’t worry.

The official gave an explanation because the ownership of the champion was calculated by a formula, not everyone thought that whoever won the game on the field was the champion.

Everyone is familiar with the formula! I’m afraid chinese basketball association is unique in the application of the formula in basketball!

Let’s take a look at the formula given by this professional.

Total score=competition score+quality and technical standard score+technical evaluation score. Competition score=(number of teams-ranking) × 75%; Quality and technical standards score=(number of teams-ranking) × 15%; Technical evaluation score=(number of teams-ranking) ×10%.

I don’t know if you understand it, but Xiaobian didn’t understand it anyway.

In particular, what is the so-called quality and technical standards and technical evaluation?

All in all, this is not competitive sports as understood by Xiaobian.

We can see that the results of the women’s basketball team are good at present, but we can see what kind of situation China women’s basketball team will face after this group of women’s basketball players retire.

In fact, Xiao Bian thought, in terms of how to improve the performance of men’s and women’s basketball in China, can we consider public relations and extend this formula to international competitions or the Olympic Games?

What do you think?

Note: The pictures in this article are from the Internet. If there is any infringement, please contact the author to delete them.

Jeffers： It is debatable for Tashuai to give up this season. Odegard needs to pay attention to physical fitness.

Arsenal lost to Nottingham Forest, Manchester City won the Premier League title ahead of schedule, and the Gunners’ performance at the end of this season was disappointing. Artta admitted at the press conference that the team gave up the championship competition this season and the coaching staff was responsible. Francis jeffers, a former English star, was annoyed by the mentality of his old club. He thought that the Arsenal had lost its spiritual system. Jeffers said: It is debatable that Tarzan gave up this season. Arsenal’s strength is not as good as Manchester City’s, and the thickness of Tarzan’s lineup is not good. However, these conditions are not the reasons for Arteta to give up this season. Even if the team’s hope of winning the championship is getting smaller and smaller, Tashuai should let the players cheer up in the rest of the game, instead of letting everyone "prepare for next season’s work in advance". This young marshal’s behavior is debatable.

Odegard, Saca and others have performed well this season, and jeffers also said "Monday morning quarterback" that Odegard is basically the MVP of this season if the Gunners can win the Premier League title with all their might. It’s a pity that the players and coaches were slack at the end of this season. jeffers reminded the Norwegian star, Odegard, that he needed to pay attention to physical problems. He obviously encountered physical problems in these games. Since Arsenal’s exit from the Europa League, jeffers said that the schedule of this club is not intensive. Even if these young players can’t rotate throughout the season and the gunners’ lineup is thin, their physical fitness should recover in the later stage of the schedule. Odegard is only a young man in his twenties, at least his physical fitness is far from the Premier League standard, which is a problem that Norwegian stars need to pay attention to.

Regarding the "collapse" of Arsenal in these games, jeffers said bluntly that Tashuai gave up this season after knowing that the team could not compete with Manchester City. The coaching staff began to give up, and the players’ nerves will naturally relax. Nottingham Forest itself will be relegated through these games, and the mental state of both sides is not at the same level. The reason why Arteta’s action is debatable is that the fans are divided into two factions. Some supporters believe that Arsenal’s goal this season is to enter the top four in the Premier League. Now that they have won the runner-up in the Premier League, Tarzan has overfulfilled the task. The lineup of the club itself is thin. At this time of the season, everyone is either injured or physically weak. It is no problem to give up preparing for next season in advance.

However, some fans who pay attention to the spiritual system don’t buy it. Before two games, the gunners still have the possibility of hitting the league title, but Guardiola leads the team to win the championship with a higher probability. However, there is still a Champions League game in Manchester City, and Arsenal only need to fight on one line. Artta should not give up at this time. Even if the Blue Moon Corps is stronger, it is easy for Gua Shuai to win the league title again, but the Arsenal side can’t lose the mental system, and "slacking off the game" is not desirable. Arsenal’s strategy in these games is debatable. Jeffers agrees with the latter point of view. No matter whether the team has the hope of winning the championship or not, even if the season enters garbage time, Tashuai can’t let the players relax. Because the gunners as a whole are in the recovery period of "post-Wenger era", the team and club must not lose their spiritual strength at this time.

Therefore, jeffers stressed that it is debatable for Tashuai to give up this season. The author thinks that this problem can also reflect Arteta’s lack of experience. He can take the team up, but when the team has setbacks, and this setback "will not be related to the coach crisis, at most, it will lose the championship, and it will not affect the qualification of the Champions League". It can be seen that Arteta needs to learn more from Mourinho and Guardiola in this respect. Regarding Odegard’s physical fitness, some fans don’t agree with jeffers’s point of view-Saka came to the fatigue period earlier than Odegard, and Saka was younger. Why did jeffers say Odegard instead of Saka? Is it because Saka is a native English star?

Jeffers explained this-Saka’s kicking method itself is very exhausting, because his running is mostly high-speed sprint, and if he doesn’t change his kicking method, he will easily accumulate injuries. Odegard is a "master-style" kicking method, and the way of Norwegian stars depends on the overall situation, consciousness and players, with little loss to the body. In this case, Odegard has physical problems, and he is still so young, so he should pay attention to his own problems. Now that Odegard has become the next generation leader of Emirates Stadium, he should demand himself by Premier League standards in all aspects. So jeffers reminded Odegard to pay attention to physical fitness.

The People’s Daily officially voiced that Li Tie tried to hunger strike for death, and the name book confirmed that Chen Yuyuan’s son was arrested.

Domestic football is in a turbulent and chaotic situation, and many fans are worried that it will directly affect the performance of China’s national men’s soccer team in the U20 Asian Cup. But to the surprise of the outside world, China’s men’s soccer team has not been affected, but has played its best and advanced to the quarterfinals with the second place in the group. In this regard, many netizens believe that the national football team can get the qualification to appear again after many years. Apart from the great contributions made by the players and the coaching staff, it is also inseparable from the recent remarkable achievements in anti-corruption in China football. The arrest of Li Tie, the coach of the national football team, and Chen Xiaoyuan, the president of the China Football Association, is enough to show the strength and determination of this action. Just like the official tough voice of the People’s Daily, no matter who the big fish is behind it, we must find out in the end and vow to naturalize China football as a pure land.

After Li Tie was put on record and taken away, after four months of in-depth investigation, at present, more than 30 football figures have been taken away because of the case, including Liu Yi, Chen Yongliang and Chen Yuyuan of China Football Association. At the same time, the relevant departments can find out so many black sheep of China football in such a short time. Some netizens think that this can’t be separated from Li Tie’s voluntary confession, so everyone is more concerned about how Li Tie is doing in it. Will he get a chance to "be lenient" because of his active cooperation?

However, the fact is exactly the opposite of what everyone imagined. According to the latest media reports, Li Tie’s recent situation is not optimistic, and he tried to commit suicide on a hunger strike. The reason why Li Tie did this is probably because his wife Long Fei escaped from overseas with over 100 million yuan, which seems to mean drawing a line with Li Tie. Once the stolen money cannot be returned, Li Tie can’t get a chance to get a light sentence. It is precisely because of the despair that Li Tie gave up some people that he chose not to cooperate with the investigation.

Not only that, because of Li Tie’s uncooperative, according to the latest news from the well-known media Qin Yun, the relevant investigation team has been fully stationed in the Football Association, focusing on the League Department, and they should be ready to cooperate with others’ investigations at any time in the next period of time. After the arrest of Chen Xiaoyuan, the president of the Football Association, it is widely believed that the progress of the anti-corruption campaign has slowed down, and some of them are coming to an end. However, according to the news of Li Xuan on social media, after Chen Xiaoyuan, another person was involved in the case, that is, Chen Xiaoyuan’s son.

Moreover, from Li Xuan’s reply to netizens’ comments, it can be seen that Chen’s son is missing and has probably fled abroad, but I’m afraid he can’t escape. In other words, according to Li Xuan’s words, it can be understood that Chen’s son has been controlled by relevant departments and even taken away. Have to say, after all, the amount involved by Chen Qinyuan reached 3 billion. Only by frankly cooperating and choosing to give up his associates can he get a chance to reduce his sentence and get a lighter sentence. It can be seen that in order to protect himself, Chen Qiyuan knows better than Li Tie the truth that "he who knows the times is a hero".

Li Tie’s arrest has caused a series of anti-corruption actions, which have caused irreparable damage to the image of China football. Even because of the serious impact of this incident, China Football Association was removed from the professional committee of AFC, and Du Zhaocai, deputy director of national sports, was elected as a member of the FIFA Council, making China’s position in Asian and international football in jeopardy. In order to save the healthy development of China football in the future, it is hoped that those involved in the case, such as Li Tie and Chen Xiaoyuan, who have been arrested, will take the initiative to choose to cooperate and help China football to tide over this crisis smoothly. What do you think of this?