分类： sangna

　　For automobile dealers, 2020 is a difficult year. Although the automobile market experienced a deep "V" reversal after the epidemic and continued to pick up under the effect of "Golden September and Silver 10", it has not completely passed the "cold winter". On October 31st, china automobile dealers association released the latest issue of "China Automobile Dealer Inventory Alert Index Survey" VIA(Vehicle Inventory Alert Index), which showed that in October 2020, the automobile dealer inventory alert index was 54.1%, up 0.1 percentage point from last month, and the inventory alert index was above threshold. How to gain new users in the current market environment, reduce costs and increase efficiency, and maintain sustained growth is still the most important issue facing the majority of dealers.

　　On November 3rd, the 2020 Dealer Gravity Summit with the theme of "Gathering momentum and rising" arrived in Hangzhou. The summit invited many auto industry experts and representatives of auto dealers to discuss the latest trends of the industry and the new challenges and opportunities faced by the development of auto dealers.

　　The cycle effect of automobile consumption shows that the consumption potential of luxury car market in Zhejiang Province is huge

　　Lang Xuehong, Deputy Secretary-General of china automobile dealers association, introduced at the summit that at present, China’s car ownership has reached 275 million, surpassing the United States to become the world’s largest car ownership country. Megacities with net population growth are still the main force of automobile consumption, and strong third-tier cities will become the mainstay of the market. In the future, the passenger car market will show the characteristics of dual drive for first purchase and redemption, and dual drive for new and used cars, and the circular effect of automobile consumption will begin to appear. Second-hand car business and financial insurance will have more room for development for dealers.

　　According to the research data of Otis, from January to September, the sales volume of passenger car terminals nationwide was 13.28 million, down 14.33% year-on-year. The top five provinces were Guangdong, Jiangsu, Shandong, Zhejiang and Henan, and economically developed provinces and populous provinces remained the main areas of passenger car consumption. The monthly terminal retail volume of passenger cars in Zhejiang Province is usually between 100,000 and 150,000. In the third quarter, with the gradual decline of the epidemic and the introduction of local policies to promote automobile consumption, the passenger car market in Zhejiang Province ushered in three consecutive months of positive year-on-year growth. From the perspective of brand structure, luxury brands in Zhejiang Province have achieved positive growth and further increased brand differentiation. As a new first-tier city, Hangzhou is increasingly attractive to enterprises and talents. From January to September, the retail volume of passenger car terminals was 244,100, making it the most concentrated and active city in Zhejiang Province.

　　Billion-level capital flow supports multiple scenarios to help dealers independently market private domain operations.

　　In the past year, the number of creators who know the car emperor has doubled, the content release volume has increased by 400%, the diversified creative genres have grown rapidly, and the live broadcast volume has increased by 1100%. The consumption mode and catalyst mode of a new generation of automobile users are changing, which is not limited to a single scene to obtain information, but they have more abundant needs.

　　"Based on user insight and scene changes, the important trend of dealer development in the future will be to take the initiative to find users and precipitate customers through various scenarios and means, and conduct independent marketing and private domain operations." Cui Qiao, the person in charge of commercial products who understands the commercial dealers of Chedi, thinks.

　　It is understood that knowing the car emperor selling cars is the first to promote the exclusive online business hall of dealers, and through various efficient operation transformation tools, it helps dealers to realize offline business scenarios and help them realize localized online independent marketing. Based on multiple scenarios such as content information scene, live broadcast scene, fan scene and e-commerce scene, online business hall helps automobile dealers to carry out long-term operation, interactive operation, customer protection operation and transformation operation to promote efficient transformation. In this way, it can solve the problem of online traffic bottleneck and single customer collection method of dealers, help dealers to carry out independent marketing and improve online customer acquisition ability.

　　At the same time, relying on the products of selling car fans, car dealers can precipitate online and offline users, accumulate data assets, accurately reach users through different tools and provide them with corresponding services in time for private domain operations.

　　Knowing the car emperor will also encourage car dealer partners to carry out localized online independent marketing and private domain operation through 100 million local traffic support and 100 million special funds to help them improve their digital capabilities and jointly promote industrial upgrading.

　　Marketing reform, long-term growth and refined digital operation have become the new normal.

　　From waiting for customers offline to getting clues from PC and mobile to inviting customers, and then satisfying users’ needs through multiple scenarios such as private media traffic and short video live broadcast, the marketing model of traditional car dealers is also changing with the development of media and the changes of consumers. Obtaining online increment through digital means has gradually become the new normal of automobile dealer marketing.

　　Yu Cheng, the person in charge of the business planning of a huge engine car dealer, said: "In the past, the service of car dealers to users began when they entered the store, and marketing was in a passive state. Nowadays, car dealers’ service to users starts from the scene, and it will become a new trend to provide active service and independent marketing based on pre-sale, in-sale and after-sale scenarios to promote long-term growth. "

　　At the meeting, a number of representatives of Hangzhou automobile dealers shared their experiences of taking the initiative to achieve long-term growth through digital marketing based on their personal experiences. Chen Weimin, Chairman and President of Zhejiang Wanyin Automobile Group, believes that the marketing orientation of automobile 4S stores is to close the physical distance between automobile brands, models and customers, and it is customer-acquisition marketing. However, at present, the automobile industry has shifted from incremental market to stock market, and it is difficult for traditional marketing methods such as profit promotion and price war to bring growth to automobile sales. In the era of mobile Internet, the marketing of automobile 4S stores is gradually changing to experiential service marketing, mobile digital marketing and live e-commerce marketing. Hangzhou Yuanbo Automobile Sales & Service Co., Ltd. has been officially in operation for only two years, during which it has experienced a store relocation and its location is more remote, but it can rank among the best in the competitive environment of 10 first-class stores and 11 direct stores in the same city, with an annual sales volume of more than 2,000 units. Zhang Yiyong, its general manager, said that in order to quickly improve its popularity, Hangzhou Yuanbo successfully reversed the unfavorable situation in geographical position through online operation by reaching cooperation with emerging platforms such as Knowing Car Emperor, strengthening marketing and enhancing exposure by means of member products and live broadcast.

　　So far, the gravity summit of dealers who know the car emperor has been successfully held in five cities: Xi ‘an, Suzhou, Guangzhou, Jinan and Hangzhou, and officially came to an end. As a car content platform, Know Car Emperor has 750,000 content creators and serves 200 million car-interested users. It is trusted by more and more users based on the real and professional content value. In the future, Knowing Car Emperor will continue to focus on product innovation, provide better services for car dealers, and work with dealer partners to promote industrial digital upgrading.

　　Since ancient times, there has been a saying in China that "carrying a vanilla bag is not afraid of five pests". After the outbreak of COVID-19, Chinese medicine colleges and medical units in Shanghai, Nanjing, Guangzhou and other places have worked out the prescription of epidemic prevention sachets according to the physical characteristics of local residents, and rushed to make sachets. The Guangzhou medical team also brought the sachet into Jianghan Fangcang Hospital in Wuhan, and the patients praised it.

　　Can Chinese herbal sachets prevent epidemic? So amazing? What principle?

　　These drugs are hidden in the sachet of traditional Chinese medicine

　

　　COVID-19 belongs to the category of "epidemic disease" in traditional Chinese medicine, and the disease is caused by the feeling of "epidemic disease".

　　The traditional Chinese medicine in the epidemic prevention sachet is mainly aromatic and dampness-eliminating, which has the effects of exorcising evil spirits and strengthening the body resistance.

　　The traditional medicine team of the Second People’s Hospital of Guangdong Province entered Wuhan Jianghan Fangcang Hospital. After clinical observation, the traditional Chinese medicines such as Rhizoma Atractylodis, Notopterygii Rhizoma, Bupleuri Radix, Radix et Rhizoma Rhei, Herba Asari, Evodia rutaecarpa, Eupatorium, Folium Artemisiae Argyi, and Herba Menthae were formulated to form an epidemic prevention sachet, so as to play the roles of aromatic expelling filth, invigorating spleen and regulating stomach, regulating qi and relieving depression, inducing resuscitation, expelling toxin and killing insects.

　　The prescription of epidemic prevention sachet published by Zhou Zhongying, a master of traditional Chinese medicine, contains seven kinds of traditional Chinese medicines, such as Pogostemon cablin, Atractylodes rhizome, Angelica dahurica, Amomum tsaoko, Acorus calamus, Folium Artemisiae Argyi and Borneolum Syntheticum, with emphasis on removing filth, removing turbidity and detoxifying.

　　Yuyao Hospital of Traditional Chinese Medicine in Zhejiang Province has many years’ experience in using anti-flu sachets, and has also drawn up sachets composed of 14 Chinese medicines, including Atractylodes rhizome, Notopterygium root, honeysuckle flower, angelica dahurica, Amomum tsaoko and borneol.

　　Chinese herbal sachet can kill virus and inhibit bacteria.

　　Modern research believes that the fragrant smell of Chinese herbal medicines in sachets can form a high-concentration microenvironment around the human body, which can purify the air, kill viruses and inhibit bacteria. Modern research shows that traditional Chinese medicines with aromatic smell, such as Folium Artemisiae Argyi and Rhizoma Atractylodis, have a good killing effect on bacteria in the air.

　　A study shows that Chinese herbal sachets can reduce the number of Staphylococcus aureus, Pseudomonas aeruginosa, Escherichia coli and Candida albicans in the air. In addition to air disinfection and antibacterial, Rhizoma Atractylodis also has anti-inflammatory, gastrointestinal motility promoting and gastric emptying functions. The volatile oil of Eupatorium odoratum contains cymene, nerolidol acetate and 5-methyl thymol B, which can directly inhibit influenza virus. The compatibility of Radix Angelicae Dahuricae and Radix Saposhnikoviae has strong antiviral activity and can effectively kill respiratory syncytial virus. Pogostemon cablin oil in Pogostemon cablin has broad-spectrum antiviral effect, which can kill or inhibit respiratory syncytial virus, adenovirus, coxsackie virus and influenza A virus. The volatile oil of Schizonepeta tenuifolia can resist influenza A virus.

　　Epidemic prevention mechanism of traditional Chinese medicine sachet

　　Traditional Chinese medicines in sachets generally have a fragrant smell. By using their functions of "dredging meridians, dredging collaterals, inducing resuscitation and penetrating bones", the meridian system of zang-fu organs can be dredged through oral and nasal inhalation and skin and meridian point absorption, and the human body can be adjusted as a whole, thus playing the role of avoiding filth and turbidity and preventing diseases.

　　Through clinical trials and animal experiments, scientists have found that the human respiratory mucosa can secrete more immunologically active substances — — Secretory immunoglobulin A(SIgA) and immunoglobulin G(IgG). These immunoreactive substances have been found to play a protective role in the body’s immunity, which can effectively resist bacteria and viruses. SIgA is the main antibody in human mucosal immunity, which can inhibit the growth and reproduction of pathogenic bacteria in respiratory mucosa, thus reducing the probability of colds and respiratory related infectious diseases. Some experiments also found that the therapeutic effect of aerosol inhalation of SIgA-containing preparations on pneumonia in children is better than that of aerosol therapy with antibiotics.

　　Chinese herbal sachet can prevent and treat colds.

　　Traditional Chinese medicine sachet plays a role in preventing and treating colds mainly through strengthening the body resistance and eliminating pathogenic factors.

　　At present, the research shows that Chinese herbal sachet can enhance the immune function of people with low immunity. In addition, the aromatic Chinese medicine in the sachet will stimulate the brain to secrete and release hormones with sedative effect, which will relieve people’s stress, thus improving the quality of sleep and enhancing the healthy qi of the human body.

　　Traditional Chinese medicine sachets commonly used to prevent and treat colds are mainly aromatic herbs such as angelica dahurica, mint, perilla leaf, agastache rugosa and Schizonepeta tenuifolia.

　　Usage of traditional Chinese medicine sachet

　　It is recommended to place the sachet of traditional Chinese medicine in the lining of clothes, office, bedside, pillow or wardrobe, sniff it from time to time, and replace the contents of traditional Chinese medicine after 2 weeks or the smell disappears, and use it continuously for more than 2 months.

　　1. It can be used by adults and children, especially for those who are prone to colds due to physical weakness.

　　2, pregnant women are prohibited, and people with skin allergies should use it with caution.

　　3. If there is a rash or itching during use, stop using it.

　　The light snow has passed, the heavy snow is coming, and the housing enterprises have also started the "involution" mode.

　　Recently, the news of price reduction and down payment installment of various types of real estate has emerged in an endless stream, and housing enterprises have exhausted their tricks for withdrawing funds. According to an interview with the First Financial Reporter, a leading real estate enterprise in Tangshan has launched a "down payment installment" activity. Buyers who meet the requirements of 20% down payment can buy a house with a down payment of 5%, and the remaining 15% will be paid by the real estate enterprise supplier without interest. Buyers will make up before handing over the house.

　　In cities such as Guangzhou, the strength of price reduction promotion of housing enterprises is equally amazing. There are projects with an average daily price of 70,000 yuan/square meter, and now the special room is as low as 58,000 yuan/square meter, and the unit price has dropped by 10,000 yuan. There is also a property that sold for 33,000 yuan/square meter at the peak last year. Recently, the special room was as low as 24,000 yuan/square meter, and the price reduction was not small.

　　A person from a real estate enterprise told reporters that the current market situation is still not very good, and there are not many options for real estate enterprises to withdraw funds, so price reduction projects are emerging one after another, but it is hard to say whether the actual results can be achieved. Some Guangdong-based housing enterprises also said that the company had no special marketing activities at the end of the year, and it is useless to cut prices now.

　　Research institutions in the industry believe that although there is a strong financial policy to rescue the market, it will take some time for the property market to pick up, and the current market problem still lies in confidence. In the last two months, the head housing enterprises are still actively grabbing the harvest, and the marketing activities are not expected to be less, or they will seize the dividends of the market recovery by speeding up the sales collection.

　　Down payment installments emerge one after another.

　　Recently, favorable policies for real estate have been continuously spread, but the warmth has not yet been passed on to the first-tier property market.

　　According to the data of BOC Securities, the transaction area of new houses in 43 cities was 2.634 million square meters from November 12 to November 18, down 1.6% from the previous month and 50.7% from the same period last year, and the year-on-year decline was 8.8 percentage points higher than last week. The growth rates of the first, second and third tier cities were 10.2%, 16.1% and -35% respectively, and the year-on-year growth rates were -23.9%, -33.3% and -58.8% respectively.

　　In the depressed market, housing enterprises try their best to promote shipment, and "down payment by installment" is one of the ways.

　　According to a real estate person in Tangshan, at least four housing enterprises in Tangshan recently launched down payment staging activities, among which there are many TOP5 leading housing enterprises. "You can buy a house with a down payment of 5%, that is, 50,000 yuan, and the remaining 15% of the down payment will be made up when the house is delivered in 2024, and then the monthly payment will be normal, and no interest will be generated during the period. Housing enterprises use this means to withdraw funds."

　　Tangshan World Bank also issued a document saying that the core of the above-mentioned low down payment strategy lies in: buyers need to do two "borrowing" behaviors, one is to make mortgage loans with banks normally; Second, the supplier will sign a loan agreement with the buyer. Customers who meet the requirement of 20% down payment only need to pay 5% of the total house price when buying a house, and the other 15% will be paid by the housing enterprise supplier without interest.

　　According to the above-mentioned institutions, the price of Tangshan property market has increased rapidly for two years since 2019, and the urban housing price has increased from 10,000 yuan/square meter to 15,500 yuan/square meter, including the value-added due to the product strength of the project, but there is also "moisture". When the regulation changes slightly, it is difficult for high housing prices to stand firm. If other projects follow up the promotion, the housing price moisture will be squeezed again.

　　In addition to Tangshan in the north, from East China to South China, there are "down payment installments" of housing enterprises.

　　Poly Zhejiang Guanwei recently published an article saying that the company launched a "payment reduction action", which is different from the previous 30% down payment. As long as the first payment is 5%, the house can be bought. On December 31, 2022, 5% of the house price will be paid in full, and 20% of the house price will be paid in 2023. The specific time is subject to the case policy, and some projects are "paying the house first, then paying the house", focusing on "zero-risk home purchase" Take a house with a total price of 2.5 million as an example. A down payment of 5% is equivalent to a threshold of 125,000.

　　"Down payment loan" is expressly prohibited in the relevant laws and regulations of our country, but there is a gray space in the actual operation of "down payment installment", and the key lies in whether it involves the property buyers to borrow from financial institutions and generate interest.

　　Li Yujia, chief researcher of the Housing Policy Research Center of the Guangdong Provincial Urban Planning Institute, said that the down payment installment is not exactly the same as the down payment loan. The former, for example, 30% down payment is paid within one month or half a year, which is a "edge ball" and is not an obvious violation; If a property buyer makes a down payment in installments, it is equivalent to a down payment.

　　A number of real estate people told reporters that down payment by stages is a common operation in the market, but the specific details are not the same. Li Yujia believes that setting the down payment ratio requirement is to measure the repayment ability of buyers. If the corresponding down payment, monthly payment and running water are qualified, the subsequent mortgage can be guaranteed; If the down payment depends on financing, the pressure of subsequent repayment will be great and the probability of default will be high, which is the key to the above problems.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the down payment installment is similar to the down payment loan, but it is not exactly the same. The former can first sign the housing and does not involve loans, and the down payment loan involves loans and related processes will be completed. The down payment loan is definitely illegal, but there is a gray area in the down payment installment. If there is no transfer, only the housing is locked and the payment is gradually made, it can only be said that there is a risk of buying a house and collecting the house.

　　Leading housing enterprises take the lead in "involution"

　　In order to grab the goods, the price reduction efforts of major housing enterprises are also not small.

　　A local real estate agent in Guangzhou said that developers are now making great efforts to make special rooms for shipment. For example, the daily average price of the CTS Tianchenfu project in Haizhu is 69,000 yuan/square meter. Now the middle and high-rise floors are doing activities, and the unit price of apartments is as low as 58,000 yuan/square meter, which is nearly 10,000 yuan lower than the daily price.

　　There is also a project of China Resources Land in Guangzhou, with a daily reference average price of 25,000 yuan/square meter, and also launched a large-scale special room. "At the peak of this session, the price of 33,000 yuan/square meter was sold. Recently, there were special rooms of 24,000 yuan/square meter. This year, the overall environment is reducing prices, and the normal price is around 26,000 yuan/square meter." The intermediary said.

　　Kerry recently released a research report, saying that housing enterprises such as Poly, Longhu, Zhonghai and Vanke increased their discounts in the second half of the year and launched a fourth-quarter sprint. Poly has many marketing activities throughout the year, including national marketing, down payment installment, property fee and parking fee discount, etc., which almost covers most of the marketing methods in the market, eliminates areas with high pressure and decisively promotes sales.

　　Kerui said that Longhu began to increase the speed of sales in the fourth quarter, and some good quality projects in some markets also reduced their prices. For example, a hot-selling plate in Longhu, Chengdu was discounted at the end of October, which led to further price reduction of regional projects. The average monthly sales price of the company in October decreased by 20% year-on-year, while the previous August and September increased by 1% and decreased by 4% respectively.

　　As for Vanke, at the last two-month sprint meeting held in October, Vanke said that it would strengthen the cooperation of various sales channels in a large number of cities across the country, such as taking customers offline with shells and guiding customers online, and all regions should mobilize their own channels and cooperation channels to attack hard. The focus of marketing is not to make profits at discounts, but to find customers and "grab revenue".

　　In addition to trying their best, in some places, housing enterprises began to "hold the group to warm up".

　　On the evening of November 22, Hunan Real Estate Chamber of Commerce announced in Guanwei that it was cooperating with relevant member housing enterprises to jointly activate the property market in the cold winter of real estate by way of "special price approval by the president". The president approves the price, that is, the special discount is given to the buyers except the marketing discount of the sales department of the real estate enterprise, and all new sites in the province can be applied for.

　　According to the data, the Hunan Real Estate Chamber of Commerce was established in 2006. The residential developers in the member units include Poly Development, China Merchants Shekou, Greentown China, China Communications Real Estate, Country Garden, Vanke, Xuhui, Longhu and many other brand housing enterprises. Representatives of local state-owned enterprises such as Xiangjiang Group, China Construction Trust and Changfang Group; And local private enterprises such as Dahan and Runhecheng.

　　The chamber of commerce said that the "president’s special approval" price can help housing enterprises in three aspects: first, lock in customers and promote sales; Second, the Chamber of Commerce organized a rescue to deepen the relationship between the Chamber of Commerce and its members; Third, the use of public funds of the Chamber of Commerce to give more profits to property buyers is the rescue behavior of the Chamber of Commerce in a specific period.

　　In the industry’s view, the past high turnover model has created the "standardization" of the industry, under which the degree of product homogeneity is very high. In the case of bad market, there seems to be no better way to break the situation except price reduction, and it is even difficult for marketing to dig out the core value points of its own projects that are different from other projects.

　　Kerui believes that in the face of market downturn, head housing enterprises are also introducing more diversified marketing methods while increasing the supply of high-quality projects. However, sometimes blindly reducing prices can’t bring the expected effect. The key is to expand the influence of enterprises and projects through marketing combination boxing, promote the transformation of projects, and decisively promote sales in the face of market changes.

March 22nd, new york, USA. The monitor of the new york Stock Exchange is broadcasting the news that the Federal Reserve is raising interest rates. (Source: vision china)

　　Between ensuring liquidity and curbing inflation, the Fed finally made a choice. On March 22nd, local time, the Federal Open Market Committee (FOMC) of the Federal Reserve announced that it would raise the target range of the federal funds rate by 25 basis points to between 4.75% and 5%, the highest level since October 2007. After two weeks of banking turmoil, the Fed still chose to continue to raise interest rates. Bloomberg said that the Fed is "gambling".

　　This is the ninth consecutive rate hike by the Federal Reserve since March last year, and the second consecutive rate hike has slowed down to 25 basis points. The Wall Street Journal said that the Fed’s move is undoubtedly "between inflation and financial instability ‘ Walking a tightrope ’ " . After Silicon Valley Bank and Signatory Bank, the second and third largest bankruptcies in American financial history, it is hard for the outside world to really believe the statement that "the American banking industry as a whole is still stable" conveyed by the US financial regulatory authorities. Many media and experts have predicted that even if the Fed will not give up raising interest rates and shrinking its table, it may choose to suspend interest rate hikes this month when the turmoil in the banking industry has not subsided. However, in the face of the inflation rate still far higher than the target of 2%, all 12 members of FOMC, including Federal Reserve Chairman Powell, voted in favor of raising interest rates. After the Federal Reserve announced the rate hike, Democratic Senator Warren wrote on social media that it was "a mistake" for the Fed not to suspend the rate hike, and that "the current road may make millions of Americans unemployed".

　　Bloomberg said that the Fed chose to curb inflation instead of ensuring market liquidity, which is "betting that the banking crisis can be controlled", which is a "gamble". The Wall Street Journal warned that the US financial system may be more fragile than the Fed thinks, and raising interest rates may cause further damage to the system. A recent study jointly completed by economists from several universities in the United States also shows that the aggressive interest rate hike by the Federal Reserve has "greatly" increased the fragility of the banking system. Affected by this, at least 186 banks in the United States are facing a situation similar to that of Silicon Valley banks. At that time, even if there is only a small-scale run, more banks will face "thunder". Jay Blethen, chief economist of Wells Fargo, said in an interview with Bloomberg that the Fed "thinks it has the tools to curb the turmoil in the banking system" and "this decision is probably very wrong".

　　Judging from the market reaction, the Fed’s "moderate interest rate hike" has not received a positive response. After the news of the interest rate hike, the three major stock indexes of new york stock market collectively closed down, among which the Dow Jones Industrial Average fell by 1.63%, the Standard & Poor’s 500 Index fell by 1.65% and the Nasdaq Index fell by 1.6%, which highlighted the market’s unease about the Fed’s decision to raise interest rates. Michael schumacher, head of macro strategy department of Wells Fargo Securities Company, said in an interview with CNBC that policy makers underestimated the speed at which tightening credit conditions would hurt the economy. "The Fed did not really fully believe that tightening credit means that the economy will weaken in a fairly fast way."

　　The Fed’s decision to continue to raise interest rates and shrink its balance sheet may further transfer the financial risks of the United States to the international market. The Fed’s interest rate hike over the past year has actually accumulated huge risks in the international market. On March 19th, the Swiss government, UBS Group AG and Credit Suisse announced that UBS Group AG would buy Credit Suisse, a bank that recently exploded. This is the first acquisition involving two global systemically important banks since the international financial crisis in 2008, and the last straw that overwhelmed this "century-old shop" was the banking crisis caused by the bankruptcy of Silicon Valley Bank. The British Broadcasting Corporation (BBC) called Credit Suisse’s "thunder" the "Lehman moment" in 2023, pointing out that it was after the Federal Reserve raised interest rates continuously and the cost of capital was getting higher and higher that the weak links in the financial system began to expose problems.

　　The "pumping" effect caused by the Fed’s continuous interest rate hike has forced the central banks of major economies in the world to raise interest rates in order to maintain the stability of their currencies, which has stirred up the global financial, foreign exchange, bond, import and export markets and impacted the economic stability of countries around the world, and many developing economies have suffered heavy losses. In December 2022, the Ghanaian government announced that it would suspend the payment of Eurobonds, commercial term loans and most bilateral obligations, becoming another economy facing national bankruptcy in theory after Sri Lanka. At the same time, emerging economies including Argentina, Turkey, Egypt, Pakistan, etc. also suffered severe impacts and were deeply mired in the debt crisis. It can be said that it is the domino promoted by the Federal Reserve’s interest rate hike that has been transmitted through the global economic chain, and finally caused heavy losses to developing countries, especially underdeveloped countries.

　　Obviously, the Fed, which is used to "the United States is sick and taking medicine globally", will not care about what the global "interest rate hike" that it constantly provokes will cause to other countries’ economies, but at the moment when the global economy is highly connected, the United States may not be able to protect itself. As the saying goes, "ten bets and nine losses", the prescription of "raising interest rates" issued by the Federal Reserve may become a "poison" that triggers the rapid slide of the US economy into recession, and ultimately drags down the global economy. (Nie Shuyi)

　　Xinhua News Agency, Beijing, June 2 (Reporter Gao Kang) The the State Council executive meeting held on June 2 studied the policies and measures to promote the high-quality development of the new energy automobile industry. In order to release the consumption potential of new energy vehicles, the meeting proposed to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles.

　　New energy vehicles are the main direction of the transformation and upgrading of the automobile industry, and the development space is very broad.

　　In recent years, China’s new energy automobile industry has developed vigorously. According to the data of China Association of Automobile Manufacturers, from January to April this year, the production and sales of new energy vehicles reached 2.291 million and 2.222 million, an increase of 42.8% year-on-year, with a market share of 27%; The export of new energy vehicles was 348,000, a year-on-year increase of 170%.

　　The meeting pointed out that it is necessary to consolidate and expand the development advantages of new energy vehicles, further optimize the industrial layout, strengthen key core technology research in key areas such as power battery system, new chassis structure and intelligent driving system, make overall plans for the development and utilization of domestic and international resources, improve the recycling system of power batteries, build an industrial ecology with the integrated development of "cars and energy in Lu Yun", and enhance the independent controllability and green development level of the whole industrial chain.

　　"Technological innovation is the core competitiveness of development." Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, said that in recent years, China has made remarkable achievements in the field of new energy vehicles, but it still needs to make efforts in tackling key core technologies, and at the same time, it needs to continue to make efforts in the construction of charging infrastructure and the research and development of small and micro electric vehicles.

　　Chen Shihua, Deputy Secretary-General of China Automobile Industry Association, said that from the overall automobile data this year, China’s new energy automobile industry has developed steadily, and its supply capacity and quality have been continuously improved, becoming an important force to stabilize the industry.

　　Insiders pointed out that the industry generally predicts that the development of new energy vehicles will maintain a good development trend, and the production and sales data of new energy vehicles in China is expected to usher in a new high this year. But at the same time, we should also see that at present, the confidence of automobile consumption still needs to be boosted and the potential of automobile consumption still needs to be released.

　　In this regard, the meeting pointed out that it is necessary to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles, build a high-quality charging infrastructure system, further stabilize market expectations, optimize the consumption environment, and release the consumption potential of new energy vehicles.

　　"The new measures are expected to bring great impetus to the development of the new energy automobile industry in the next few years." Cui Dongshu said that the subsidy recession has a great impact on the new energy automobile industry, and consumers are sensitive to price and taxation. Continuing and optimizing the vehicle purchase tax reduction and exemption policy for new energy vehicles will further release the consumption potential of new energy vehicles and promote the sustainable and steady growth of the new energy automobile industry.

　　Zhongxin. com, Hangzhou, May 19 (Guo Qichen, Zhang Yuhuan) On the evening of the 18th, with a loud noise, a pedestrian overpass in Hangzhou was hit by a truck and collapsed. For a time, it was hit by the overpass and the road was "stopped". Fortunately, there were no casualties at the scene. On the 19th, Hangzhou Public Security Bureau announced that as of 6: 50 on May 19th, the scene of the accident at Qiutao intersection of Qingchun Road was cleared and traffic resumed. At present, the accident is under further investigation.

The picture shows the scene of the accident. Wang Gang

　　On the evening of 18th, Hangzhou Public Security Bureau issued a police report saying that at about 22: 26 on May 18th, when Ma Moumou (male) was driving a large truck named Anhui SB62** in Qiutao North Road in Hangzhou from south to north passing through Qingchun East Road, the southeast side of the footbridge collapsed due to the collision of vehicles with high loads. Up to now, there have been no casualties. After the accident, the public security organs and rescue forces immediately rushed to the scene for disposal. The driver of the accident has been under the control of the police.

The picture shows the staff carrying out on-site repair and cleaning. Wang Gang

The picture shows the scene of the accident. Wang Gang

　　At 23: 30 on the 18th, the reporter rushed to the scene of the incident, and the bridge body of the collapsed part of the footbridge was still pressed at the end of the red truck. According to a taxi driver who was passing by at that time, two large trucks passed by the road section at the time of the incident, and the cargo was of arched steel frame structure, and the cargo height was significantly higher than the height limit of the overpass. "The first big truck made a loud noise when it passed the overpass. I didn’t expect the second car to hit it directly. At that time, the speed was not fast."

　　Witnesses at the scene told reporters that after the front part of the big truck passed through the overpass, the super-high part of the cargo was pushed to the overpass, and the bridge collapsed and pressed the vehicle after violent vibration.

　　Witnesses recalled that two cars just passed by at that time, but fortunately, the vehicles directly passed through the gap between the bridge and the truck, causing only a slight rub.

The picture shows the scene of the accident. Wang Gang

The picture shows the scene of the accident. Wang Gang

　　Afterwards, the traffic police implemented bayonet diversion measures on the surrounding road sections. The reporter learned from the traffic police at the scene that in order to resume traffic as soon as possible, the scene is being actively repaired and several engineering repair vehicles have arrived at the scene. "But the difficulty is that there is a viaduct above the pedestrian overpass, so the crane can’t lift the collapsed overpass smoothly, and it is difficult to repair it."

　　After a night of accident treatment, the bridge was finally hit and transported away from the scene by a trailer. As of 6: 50 on the 19th, the scene of the accident was cleared and traffic resumed. (End)

What kind of brand can be called a luxury brand and what kind of car can be called a luxury car?

Body size, configuration and price may all be the elements, but compared with these "hard configurations", brand connotation and culture may be the most important places to open the gap.

After all, to build a luxury brand will not happen overnight. In any market, cars are not only means of transportation, but also an important carrier of cultural heritage. Just like BBA, we can see the rigor of the German nation, Cadillac, and Lexus, we can see the ingenuity of Japan.

Then, when we return to China, which brand has luxurious connotation, can represent culture and inheritance, and can be branded with a five-star red flag in the hearts of the market and consumers?

Speaking of which, I think most people will think of a name-red flag.

In fact, since it came out in 1958, the red flag has always been a symbol of the national image and culture. It was born with a great mission. With its high-end positioning and unique design, it has become the symbol of the national leader’s special car, and it also carries the pride and dreams of countless people. Even after so many years, the red flag still represents the pride made in China and a symbol of the feelings of home and country.

At last year’s Shanghai Auto Show, Hongqi released a brand-new sub-brand, Golden Sunflower, and said that it would represent the integration of the top craftsmanship of Hongqi and the Millennium civilization of China, and the positioning of Hongqi Golden Sunflower Guoya, a luxury executive car, is the best carrier to carry this high hope.

In order to complete the mission of integrating history into design, the elegant appearance of Hongqi sunflower is fully influenced by China traditional culture. The headlights with bright front face draw lessons from the way of heaven and earth, and cooperate with the straight waterfall grille to present the elegance and grandeur of Chinese aesthetics, and also inherit the charm of the first generation parade car CA72; In order to highlight the dignity, the front of the car is also equipped with an automatic lifting flag that is rare in the market, and it is tilted forward by 23.5 degrees, always pointing to the North Star, which has a profound meaning.

The length, width and height of the new car are 5353/1998/1511 mm and the wheelbase is 3260 mm respectively. Therefore, on the side of the car body, there is not only the "oppressive feeling" brought by the large size, but also the smooth car body lines show a unique oriental aesthetic feeling, and the trend of high before and low after makes the car body look imposing, like a flag flying when the breeze blows.

The lines at the rear of the car are simple and substantial, and the horizontal chrome-plated decorative strips run through the rear of the car, adding a sense of solemnity. The effect of the taillights is very unique after lighting, and the modeling is inspired by the traditional "palace lanterns", showing the effect of radioactive light sources like wings. The embellishment of "Guoya" Chinese characters highlights vehicle positioning and cultural self-confidence. On the whole, every detail of the new car can withstand scrutiny, and it has also been polished by both design and technology, which reflects the pursuit of quality by the sunflower brand and the temperament that matches the luxury car.

When you open the car door, the central axis design is also full of solemnity and luxury, and the materials are exquisite. The matching of leather seats and solid wood decorative boards makes the whole space look luxurious and elegant. In order to better integrate the sense of science and technology with China elements in the car, in addition to auspicious clouds decoration and classical lines, Hongqi Sunflower Guoya is equipped with a scroll-type central control panel, a fan-shaped full LCD instrument, and AR-HUD, an electronic pocket guard, an atmosphere light, and wireless charging of mobile phones.

Of course, for such an ultra-luxury executive-class vehicle, the rear row space will naturally get more consideration. Under such a body size, setting up a four-seat version itself is "luxury", not to mention that Hongqi Golden Sunflower Guoya has also realized the penetration of the front and rear row central passages, optimizing the overall spatial layout and making the rear row spacious and transparent. The control screen of "controlling the whole situation" is also integrated on the central armrest of the rear seat. At the same time, a series of configurations such as mobile phone wireless charging and small table board are also integrated into it, which is convenient to use and brings the highest sense of dignity.

As for the power, whether it is the pursuit of the brand brought by the cylinder or the convenient experience brought by the new energy, the new car can meet the requirements. The high-standard 4.0T oil-electric hybrid system plus the 3.0T oil-electric hybrid system can cover almost all the needs of the intended customers, of which the maximum power of the 3.0T engine can reach 394 horsepower; The 4.0T engine shows amazing performance, and its maximum power is as high as 490 horsepower. Both engines are equipped with advanced HEV technology, intelligent four-wheel drive system and smooth 8AT transmission, which ensures smooth and efficient power transmission and quiet operation.

The innovative structures, such as "9H4M" cage safety design, CBS fiber reinforced structure design and 20m3/h(-250Pa) air tightness, three-point integrated magnesium alloy dashboard beam, double-W self-developed thermoformed aluminum door crash beam, penetrating aluminum profile threshold, super sound insulation double-layer firewall, three-layer thermoformed steel B-pillar and frame skylight bracket, highlight the vehicle’s dedicated pursuit for ultimate safety. No matter from which angle,

Perhaps it is destined to be owned by only a few people, but it deserves our attention.

The appearance of Red Flag Sunflower Guoya indicates that China automobile industry has found a new balance between inheritance and innovation. As a member of the State Guest Team, it not only bears the feelings of home and country, but also shows the confidence and elegance of China to the world. Every trip is a spread of China culture and shows the strength and charm of China automobile manufacturing. It bears the weight of history, shows the elegance of modern times, and becomes the pride of every China person.

A great country, a country of etiquette, is the first to greet guests and greet all directions. Let’s look forward to Red Flag Golden Sunflower Guoya continuing to compose brilliant music of China Automobile in the future journey. Through its excellent performance, luxurious configuration and intelligent technology, Hongqi Sunflower Guoya will surely set up a new monument in the global automobile market and become a symbol of national self-confidence and feelings of home and country.

"I want to tell you one thing here, that is, we will stop for a while from today."

Recently, many users in bilibili were surprised to find that many UP owners who have been concerned for a long time have released videos that have temporarily stopped updating, indicating that no new content will be uploaded in the short term. In terms of the reasons for stopping the update, two up owners clearly stated that it is difficult to balance the income and expenditure, which is the main reason for stopping the update. At the same time, Nancai reporter learned that the more intuitive factor for the middle and tail up owners is the decline in platform revenue.

The other side of the decline in revenue of UP owners is that the total amount of video incentives given by bilibili to UP owners has reached a new high. On March 30th, bilibili released its annual results for 2022. The financial report showed that the content share of bilibili in 2022 reached 9.1 billion yuan, up 17.9% year-on-year.

Rui Chen, Chairman and CEO of bilibili, said in the earnings conference call that increasing revenue and reducing losses and healthy growth of DAU (daily active users) are still the two most important things in bilibili in 2023.

A number of up owners announced that they would stop working.

Nancai reporter noted that although there were up owners in bilibili who stopped the update actively or passively for various reasons, it was rare for many UP owners to publicly announce the suspension of update intensively. According to incomplete statistics, those who announced the suspension this time include well-known suspense reasoning bloggers, top 100 UP owners in bilibili in 2019 @ Weird Jun (2.65 million fans), well-known game area blogger @ Xu Dawang (3.85 million fans), @-LKS-(3.11 million fans) who just won the top 100 UP owners in bilibili in 2022, and several middle-waist UP owners with hundreds of thousands to tens of thousands of fans.

The timeline has been extended. From mid-2022 to the first quarter of 2023, many UP owners have voluntarily announced that they have stopped watching or never made new videos, including many well-known UP owners, such as @ Explorers Taro, @ Detective Tang Renjie, @ Douchuan kshadow and so on.

The reasons listed by the UP owners who announced that they would stop working are different. For example, -LKs- means that they want to rest more, but most UP owners mentioned the same reason — — Decline in income: Weird Jun said during the live broadcast that the account team was dissolved mainly for economic reasons; King Xu, who relies on his face to eat, admits that making videos does not make money or even lose money, relying on the dividend support of platform development in the early days.

For the head UP owners, the platform incentive is only a part of the income source, and its main income also includes the advertisement of receiving orders, live broadcast of goods or paid realization of knowledge, but for the middle and tail UP owners, the platform incentive accounts for the vast majority of creative income.

"The reward mechanism in bilibili has been greatly adjusted this year." An UP owner who has tens of thousands of fans in bilibili told Southern Finance all-media reporter that a video content with little difference in data from last year, bilibili may only give the creator 1/3~1/2 of last year’s income.

The revenue here mainly refers to the "bilibili Creative Incentive Plan" launched by bilibili in January, 2018, which will evaluate the value of video traffic according to the data such as video playback volume, likes, coins and collections, and give cash rewards to UP owners according to the rules.

However, in recent years, with bilibili’s sustained losses, the amount of incentives in bilibili has also continued to decline. In May, 2021, the official customer service in bilibili replied to the question about the decrease of UP’s creative incentive, saying that the incentive income was being adjusted recently: a variety of assessment indicators including broadcast channels and verification after user conversion were newly introduced, and the weights of different indicators were adjusted to some extent, and finally the actual incentive income was subject.

In March, 2022, bilibili UP owner Midu Dzg released bilibili’s dynamic statement that "bilibili’s creative incentives were revised, which directly reduced by 80%". Later, several UP owners released similar contents indicating that the creative incentive income decreased by 50%-80%. According to the reply from bilibili customer service, the revised creative incentive plan has indeed been launched.

The outdoor UP owner "Xu Yun Wandering in China", who relies on bicycle travel to gain widespread attention, has publicly released his gains before. At that time, he had released 240 videos in bilibili, with a total broadcast volume of 180 million and a total income of only 170,000 yuan.

Some insiders also speculate that bilibili’s adjustment of creative incentives is not uniform, but based on the number of fans and divisions, different types of UP owners are piloted, and the reward coefficient is adjusted to a middle value that balances the cost and the creator’s incentives, and then promoted horizontally.

The above-mentioned 10,000-powder UP owner also told reporters that she had received a survey call from a staff member in bilibili at the beginning of this year, and the other party’s main question was "If the reward amount is reduced, will it affect its update speed on the platform?".

However, the UP owner also mentioned that compared with other similar platforms, bilibili’s content revenue is still at a relatively advanced level, even if it is not the highest. For example, Xiaohongshu has no platform incentives at present, and bloggers mainly rely on advertising to get revenue.

Bilibili in a dilemma

It is worth noting that although the video revenue obtained by UP owners in recent years has been continuously reduced with the adjustment of bilibili’s policies, the total amount of dividends distributed to UP owners in bilibili has been increasing year by year. On March 30th, bilibili released its annual results for 2022. The financial report showed that bilibili’s content share in 2022 reached 9.1 billion yuan, up 18% year-on-year, which accounted for half of bilibili’s total operating costs in 2022.

One of the reasons for this situation may be that the rapid growth of short video content in bilibili in recent years has raised the overall traffic pool. In 2021, bilibili launched Story-Mode, a short video with vertical screen mode. In the financial report of the first quarter of 2022, the proportion of vertical screen video broadcast in bilibili has exceeded 20%.

On the other hand, the growth rate of operating income in bilibili failed to keep UP with the overall traffic growth rate, and the income of UP owners was diluted to some extent — — According to the financial report, in 2022, the monthly users in bilibili increased by 25.9% year-on-year, and the average daily usage time of each active user increased by 46.7% year-on-year. Under the superposition of the two, the traffic growth rate is much higher than the growth rate of the creator’s share, and the dividend amount per unit traffic naturally decreases.

For a long time, bilibili UP owners spontaneously produced and uploaded video content for their own interests and love, and described it as "power generation with love", which is also an important reason why bilibili can maintain the content and community activity. However, for most individual UP owners, long-term "power generation for love" will eventually run out of electricity.

Hua Fu Securities Research Report pointed out that the long-term "power generation for love" will lead to the decrease of the creative enthusiasm of UP owners, thus reducing the video output, and the promotion of business orders is the main income source of UP owners. However, due to the number of fans, the tonality of content, the individual differences of UP owners and other reasons, bilibili UP owners have formed a big two-level difference in the income of business orders, which has aggravated the loss of creative enthusiasm of the tail UP owners.

As a video platform that is highly dependent on private domain operation, bilibili’s video traffic largely comes from the private domain distribution of UP to fans, which also brings the advantages of high user penetration, strong stickiness and high proportion of medium and long tails in bilibili. Correspondingly, from the head UP to the middle end UP, choosing to stop or even withdraw from the station due to the decline in income will firmly shake the basic content of bilibili.

In order to solve this problem, bilibili has also expanded the revenue sources of platform content producers by introducing and strengthening the flow realization modes such as knowledge payment, live broadcast with goods, and developing content product placement advertising operations.

In addition, bilibili is constantly adjusting the data dimension to measure the value of video content. In March this year, bilibili held an exchange meeting with more than 100 UPs at the Shanghai headquarters to discuss "which broadcast indicators can objectively reflect the quality of manuscripts". It was reported that bilibili had decided to change the broadcast volume data at the front desk to broadcast duration data.

In this year’s earnings conference call, bilibili Chairman and CEO Chen Rui once said that increasing income and reducing losses and healthy growth of DAU (daily active users) are still the two most important things for bilibili in 2023.

Under the background that the overall flow of streaming media platform in China has almost peaked, high-quality content producers are not only precious high-quality assets in the stock competition, but also a source of cost that cannot be ignored in the operation of the platform. Under the development strategy of further reducing costs and increasing efficiency and accelerating commercialization in bilibili, how to keep and even stimulate the content productivity of UP owners again remains to be answered by bilibili.

　　Toyota’s new Crown Sport model is about to be officially released overseas. The new car, as a Crown high-performance sports SUV, is expected to be officially released in the second quarter of this year and may be introduced into China.

　　The new car continues the latest design language of the Toyota family, incorporating more trendy design elements on this basis, and looks more like a crossover SUV model. The front face adopts a semi-closed design, and the air intake grille is blackened. With split LED headlights on both sides, the entire front face has a strong visual impact.

　　The side is not embellished with too many redundant lines, and the smooth and simple waist line gradually extends back, outlining a sleek concave design. The effect of light and shadow brings a strong sense of rhythm, which is in line with the aesthetic trend of many young consumer audiences in modern times. In addition, the large-scale back shape also further highlights the positioning of the new crossover SUV. The length, width and height of the new car are 4710/1880/1550mm respectively, and the wheelbase is 2770mm.

　　The rear part of the car is very simple. Although the taillight group does not adopt the popular through-type design, it is connected with blackened trim in the middle to widen the visual width of the tail, and the sense of unity is instantly revealed. The lower part is equipped with a spoiler design, which brings a touch of movement and helps to reduce the wind resistance coefficient during the driving of the vehicle.

　　The interior of the new car is made up of a 12.3-inch central control screen and an LCD instrument screen on one side to form a dual-screen design. The shift lever adopts the latest electronic gear lever similar to Lexus. The center console, center armrest, door trim and other places are wrapped in a lot of soft materials and high-grade leather where the skin touches, and the overall sense of high-end and atmosphere is quite good.

　　The new car is equipped with a plug-in hybrid system composed of a 2.4T turbocharged engine and an electric motor, matched with a 6-speed manual transmission, and equipped with a DIRECT 4 four-wheel drive system, with a maximum horsepower of 345Ps.

　　The new car is expected to cost about 450,000 yuan and will compete with BMW X3, Audi Q5L and other similar models. (Toyota, for pictures)