In October this year, Changan Automobile announced that Tan Benhong no longer held the post of executive vice president due to work changes, but still worked in the company as the deputy secretary of the Party Committee, and identified him as a senior manager of the company. His term of office was consistent with that of the ninth board of directors of the company.
Just after the announcement of the appointment, there were rumors in the industry that Tan Benhong would step down as the chairman and CEO of Aouita Science and Technology. After waiting for more than a month, this rumor was finally confirmed.
On December 12th, Aouita Science and Technology announced that Zhu Huarong, Chairman and Party Secretary of Changan Automobile, will be the Chairman of Aouita Science and Technology, and Tan Benhong will no longer be the Chairman and CEO of Aouita Science and Technology, and become the Deputy Secretary of the Party Committee of Changan Automobile. This is also the second time that Tan Benhong stepped down as the executive vice president of Changan Automobile.
However, in this high-level personnel adjustment in Aouita, there is no mention of the replacement of CEO. At the important stage of brand development, it also leaves more room for imagination.
Zhu Huarong directly strengthens Chang ‘an’s right to speak.
According to official data, Zhu Huarong is currently the Party Secretary and Chairman of Changan Automobile, and has nearly 40 years of management experience in the automobile industry. Under its leadership, the third pioneering-innovative pioneering plan initiated by Changan Automobile has achieved remarkable results at present, and Changan Automobile has also become the first automobile enterprise to achieve sales of its own brand exceeding 20 million vehicles. Being the chairman of Aouita Science and Technology this time is a further step for China to build a world-class brand.
At the same time, during his tenure in Aouita, Tan Benhong participated in the preparation of Aouita brand for the first time and became the founding CEO of Aouita Science and Technology. Under his leadership and the empowerment of CHN model, the company has achieved rapid development and remarkable results. High-end brand strategic positioning and clear direction; Aouita 11 and Aouita 12 have been successfully launched, which have been highly recognized by the market.
However, although the appointment of personnel has been announced, it can be found that Tan Benhong is still the legal representative of Aouita Science and Technology (Chongqing) Co., Ltd. at present through the inquiry of enterprise search and other apps. At the same time, the remaining senior managers of Aouita Science and Technology have not changed.
At present, Chen Zhuo is still the Senior Executive Vice President of Aouita Science and Technology, responsible for promoting the company’s technology brands release, marketing of various products, brand rejuvenation and business development in overseas markets, laying a solid foundation for product market performance and brand promotion.
At the same time, CMO Li Pengcheng, the chief marketing officer, is also fully responsible for the company’s brand marketing, specifically in charge of the brand planning and strategy, product communication, public relations, user experience and operation departments under the User Development Center.
To be sure, with Zhu Huarong as the chairman, the Chang ‘an attribute of Aouita Science and Technology will be further deepened, and it will bring more abundant resources and unified scheduling to the brand.
At the scene of the previous Aouita 12 listing conference, Zhu Huarong once said: "As long as Aouita needs it, Changan Automobile will fully support it, asking for money, giving people people, and giving technology to technology!" In addition, with the signing of the Memorandum of Investment Cooperation between Changan Automobile and Huawei in November, the cooperation between the two parties will be further bound and upgraded, and Aouita, a brand of Changan that has cooperated with Huawei before, will obviously become a model of "CH" technical cooperation.
Wang Xiaofei assists or specializes in extended range track.
Although in this high-level personnel adjustment, Aouita Science and Technology did not mention the CEO’s replacement. However, the content of Wang Xiaofei, the current vice president of Changan Automobile and the chairman of Deep Blue Automobile, "will assist in the enterprise management, major project promotion and key business operation in Aouita" is also particularly worthy of attention.
Relevant information shows that since Wang Xiaofei joined Changan Automobile in 2005, he has successively served as deputy director of Changan Auchan Automobile Products Department, deputy general manager of Changan Automobile Car Sales Department, deputy general manager of Changan Automobile Passenger Car Marketing Department, and deputy general manager of Changan Automobile Product Planning Department. After taking over as the chairman of Deep Blue Auto this year, he led Deep Blue Auto to release "super extended range" technology and brand-new intelligent solutions, and helped Deep Blue Auto "go out to sea" in the Thai market, laying a good foundation for Changan Automobile’s strategy of "all rivers run into the sea".
At present, Deep Blue Automobile has made a deep layout in extended range technology and has achieved remarkable results. The data shows that in November this year, the monthly sales volume of Deep Blue Automobile reached 16,000, and the cumulative sales volume this year exceeded 120,000. It can be seen that deep blue automobile has emerged in the hybrid market with extended range technology, and the overall sales data is optimistic.
According to the planning of Aouita Science and Technology, by 2024, all the products of the brand will increase the driving force of extended range, hoping to expand the market share on the basis of further reducing the selling price through a richer product matrix. With Wang Xiaofei’s more assistance to the related work of Aouita Science and Technology in the future, I believe he will further empower Aouita Science and Technology with the help of the advantages of Deep Blue Automobile in the field of extended range.
Aouita 12 delivery wait at least 5 weeks.
According to the latest sales data released by Aouita Science and Technology, in November this year, Aouita delivered 4,080 vehicles, and Aouita’s 12 major orders exceeded 20,000 vehicles. On December 10th, the official delivery of Aouita 12 began. However, through visiting the terminal market, it is found that the long cycle of picking up cars is still a key problem that needs to be solved urgently in Aouita.
At present, Aouita 12 needs to make an order through a small program. After paying a deposit of 5,000 yuan, users still have a three-day’ cooling-off period’, during which the deposit can be refunded if they change their minds. However, once the time has passed, the deposit will be converted into car purchase money and enter an irreversible state.
According to the small program query, the car pick-up cycle of Aouita 12 is about 3 to 5 weeks after the order is locked. However, according to the terminal sales staff, the car pick-up cycle will be further extended due to different user selections, which will basically reach the upper limit of the display cycle, that is, about 5 weeks.
At the same time, we also learned that at present, the 700 three-laser rear-drive luxury edition of Aouita 12 is the most popular, and users have a strong demand for the optional rearview mirror for streaming media. In addition, if you choose a high-performance suspension suit, the delivery cycle will not start until February next year at the earliest.
According to the plan, in 2024, Aouita Science and Technology will launch two new products, code-named Aouita 15 and Aouita 16, and these two new cars will also be built based on CHN platform. In addition, we will also consider whether to launch MPV models in response to market demand feedback. It is believed that after Zhu Huarong personally takes the lead, Changan Automobile will inject more resources and technology into Aouita Science and Technology, and on the basis of further deepening the CHN cooperation mode, it will lay a more solid foundation for the subsequent development of the brand.