作者： admin

Heze Taxation： Improving the Efficiency of Tax Administration and Accelerating the ＂Heze New Breakthrough＂

Exploring reasoning law enforcement, initiating the "responsibility system from beginning to end" for export tax rebates, establishing a "credit+risk" dynamic supervision mechanism, and building a "government+tax" dual-grid mechanism … Since the publication of the Opinions on Further Deepening the Reform of Tax Collection and Management, Heze City, State Taxation Administration of The People’s Republic of China has firmly grasped the core essence of the Opinions, promoted the practice with deep learning, and actively promoted information integration, intelligent data analysis and convenient service.
Relying on the sound sharing mechanism, promote the integration of information intelligence and enjoyment
With the deepening of the application of big data tax, the tax department has a huge amount of data resources and has become a unique "golden hill treasury" for the tax department. The "Opinions" pointed out that it is necessary to take tax big data as the driving force to promote the construction of smart taxation, and strive to promote the convergence of internal and external tax-related data, online and offline organic communication, drive tax law enforcement, service, regulatory system innovation and business transformation, and further optimize the organizational system and resource allocation.
Heze City Taxation Bureau strengthens the co-construction, sharing and sharing of third-party tax-related information, actively promotes the convergence and open sharing of tax data based on the working mechanism of tax protection, deeply excavates the value of tax-related information, actively constructs a new pattern of sincere tax co-governance, enhances the tax governance ability, and realizes the new act of "ruling taxes by numbers". Establish and improve the sharing and exchange mechanism of tax-related and fee-related information, form a joint working group with finance, big data and other departments, and directly connect with administrative examination and approval, resource planning, housing construction and other multi-department docking implementation systems by holding symposiums and field research, promote the upgrading and transformation of tax-related information collection mode, promote the normalization and institutionalization of direct data collection, automatic collection and efficient sharing, ensure the acquisition of necessary data related to tax-related fees, and meet different query, analysis and application needs inside and outside the tax system. Strengthen the application of tax-related information collection, upload the collected tax-related information to the big data management platform of the provincial bureau, actively promote the integration of all kinds of data into the big data platform and standardize management, lay a good foundation for the next step of intelligent analysis and application, enhance the effect of "ruling taxes by numbers" and achieve a new breakthrough in tax governance.
Promote intelligent data analysis by deepening the application of technology.
In the era of big data, data is a factor of production and a basic element of national governance. Smart taxation, driven by tax big data, can reveal the relationship that is difficult to show by traditional technical methods, promote data fusion and resource integration, further promote precise law enforcement, fine service, precise supervision and sincere co-governance, and provide strong support for the modernization of tax governance system and governance capacity. The Opinions emphasize that it is necessary to strengthen the analysis of intelligent tax big data and continuously strengthen the deep application of tax big data in the fields of economic operation and social management.
Heze City Taxation Bureau actively innovates the working mechanism, relies on modern information technology, improves the quality and efficiency of tax-related information collection, analysis and application in an intelligent and all-round way, deeply digs into the potential tax value in the massive third-party tax-related information, makes the data alive, moves and speaks, and gives full play to the supporting role of data in government governance, economic transformation and public services. Promote the normalization of internal and external tax-related information analysis and application, establish a multi-dimensional index model, give priority to high-risk and key tax source industries, organize the compilation of third-party tax-related information risk analysis model and intelligent application scenarios, realize the automatic correlation comparison between third-party tax-related data and taxpayer declaration information, improve the quality of risk analysis and response, and form a risk index model and application scenario template for commercial housing online signing information, motor vehicle detection information and other application scenarios, so as to promote the construction of a multi-dimensional intelligent analysis and application system covering all industries and taxes, in order to strengthen industry tax supervision. Establish a feedback evaluation mechanism, organize special work research around data exchange, analysis and application, collect application feedback and opinions and suggestions extensively, revise relevant indicators according to index verification, and constantly improve optimization parameters and caliber, so as to provide a powerful starting point for solidifying tax source management experience and improving data application quality and efficiency, and better serve government macroeconomic decision-making and social management.
Take the opportunity of process innovation and reengineering to improve the convenient and intelligent service
With the increasing demands of taxpayers on the advanced, convenient, friendly and stable user experience, tax authorities need to constantly innovate and upgrade the concepts and methods of tax payment services, pay more attention to system concepts and problem-orientation, focus on solving the problems of insufficient effectiveness, convenience and refinement of tax payment services, meet taxpayers’ tax demand under the information society, continuously improve the quality and efficiency of tax payment services, and continuously promote the construction of "smart tax". The "Opinions" put forward that it is necessary to effectively reduce the burden of tax payment, actively collect data through information systems, strengthen data sharing among departments, focus on reducing taxpayers’ repeated submission, and continuously expand "non-contact" and "no-meeting" tax payment services.
Taking the opportunity of process innovation and reengineering, Heze City Taxation Bureau has been exploring and integrating multi-department and multi-link matters. In view of the problems such as long-term running, complicated processes and repeated submission of information in the process of tax collection, Heze City Taxation Bureau has carried out extensive research, developed and applied the "new enterprise tax smart pass" platform according to the principle of "the simplest procedures, the least links, the lowest cost and the highest efficiency", and continued to deepen its application and upgrading. Open up the information sharing channel with the market supervision department, form an intelligent handling mechanism for tax-related matters of enterprises, and realize the "full-time online handling" and "automatic second handling" of many tax-related matters, such as confirmation of registration information, distribution of competent tax authorities and branches (sub-bureaus), identification of tax (fees), verification of invoice types, approval of the maximum invoicing limit of special VAT invoices, registration of general VAT taxpayers, automatic synchronization of change information, filing of financial accounting system and automatic matching and filling of investor information. We will further improve the survival management and exit mechanism of market entities, implement the "full-cycle" supervision service reform of the tax registration household management system, optimize and upgrade the business such as intelligent cancellation registration to the "tax smart platform", establish a new mechanism of multi-sector market entities’ linkage supervision, create a new model of intelligent, ecological and full-cycle supervision service, loosen and reduce burdens for market entities, comprehensively improve convenient and intelligent services, create a better and better tax business environment, and further enhance taxpayers’ satisfaction and sense of acquisition.
Take the strategy of departmental cooperation and joint governance, and strengthen the key intellectual control of supervision.
In recent years, tax-related crimes such as "fake enterprises", "fake exports" and "fake declarations" have occurred from time to time, which has put forward higher requirements for the tax authorities to accurately enforce the law. While strengthening risk prevention and control in key areas, tax authorities should improve the tax supervision system and improve the efficiency of tax governance with new ideas, technologies and methods based on smart taxation. The "Opinions" clarify that it is necessary to strengthen the judicial guarantee of taxation. Judicial departments, such as the Public Prosecution Law, are a powerful line of defense to protect the national tax security and the legitimate rights and interests of taxpayers, and also a key link in the pattern of tax co-governance. This requires the tax authorities to continuously strengthen the cooperation between police and tax, tax inspection, and the benign interaction between administration and justice, continuously promote tax compliance, and create a fair and competitive tax environment.
Heze City Taxation Bureau has continuously strengthened departmental cooperation and co-governance, expanded the pattern of tax co-governance, established and improved the multi-directional cooperation mechanism of "public, procuratorial, legal, departmental and tax" on the basis of continuously strengthening the substantive operation of joint police and tax enforcement, deepened information sharing, strengthened judicial and tax cooperation, strengthened judicial guarantee, promoted the pattern of tax co-governance, and continuously improved the accuracy of tax enforcement. Relying on the Police-Tax Joint Law Enforcement Center, we will continue to give full play to the investigation advantages of the public security department, the professional advantages of the tax department, the intelligence advantages of the customs department and the data advantages of the People’s Bank of China, strengthen data sharing and information joint research and judgment, and achieve a precise crackdown on tax-related crimes. Strengthen the cooperation of tax courts and reach a consensus on tax-related and law-related issues such as enterprise bankruptcy, judicial auction, assistance in trial execution, coordination of tax collection and enforcement. Strengthen cooperation with procuratorial organs in public interest litigation, jointly carry out work, form a joint effort, and create a fair and just legal environment for promoting tax administration according to law and effectively protecting taxpayers’ legitimate rights and interests.
In the next step, Heze City Taxation Bureau will continue to practice the people-centered development thought, take the opportunity of deepening the reform of tax collection and management and optimizing the tax business environment, accelerate the innovation of management service methods, provide taxpayers and payers with more intelligent, convenient and efficient tax experience, better serve the development of market players and accelerate the "new breakthrough in Heze". (Contributed by Heze City Taxation Bureau)
Reporting/feedback

The two departments issued the Notice on Matters Related to Overseas Loan Business of Banking Financial Institutions.

　　On January 29th, the website of China People’s Bank reported that the People’s Bank of China and the State Administration of Foreign Exchange jointly issued the Notice on Matters Related to Overseas Loan Business of Banking Financial Institutions (Yinfa [2022] No.27), the details of which are as follows.

　　In order to promote the formation of a new development pattern with domestic macro-cycle as the main body and domestic and international dual-cycle promoting each other, give full play to the role of cross-border business in serving the real economy and promoting trade and investment facilitation, and further support and standardize domestic banking financial institutions (hereinafter referred to as banks) to carry out overseas loan business, relevant matters are hereby notified as follows:

　　1. The term "overseas loan business" as mentioned in this Notice refers to the behavior that domestic banks with the ability of international settlement business directly issue local and foreign currency loans to overseas enterprises within the approved business scope, or indirectly issue local and foreign currency loans to overseas enterprises for more than one year (excluding one year, the same below) by lending funds to overseas banks.

　　The term "overseas enterprises" as mentioned in this Notice refers to non-financial enterprises legally registered outside People’s Republic of China (PRC) (including Hongkong, Macau and Taiwan Province).

　　Second, domestic banks should, in accordance with the principle of prudent operation, comprehensively consider various factors such as assets and liabilities and currency structure, coordinate the development of domestic and overseas businesses, independently carry out overseas loan business within the upper limit of overseas loan balance, and encourage overseas enterprises with actual needs to give priority to RMB loans.

　　3. The balance of overseas loans of domestic banks (referring to the drawn outstanding balance, the same below) shall not exceed the upper limit, that is, the balance of overseas loans ≤ Upper limit of overseas loan balance.

　　Upper limit of overseas loan balance = net Tier-1 capital of domestic banks (calculated by working capital of domestic branches of foreign banks) × leverage ratio of overseas loans× macro-prudential adjustment parameters.

　　Balance of overseas loans = balance of overseas loans in local and foreign currencies+balance of overseas loans in foreign currencies × exchange rate risk conversion factor

　　The balance and ceiling of overseas loans are calculated in RMB, and the balance of foreign currency overseas loans is converted at the exchange rate on the date of withdrawal. Trade financing handled by domestic banks based on real cross-border trade settlement is not included in the balance management of overseas loans. The net Tier-1 capital or working capital shall be subject to the latest audited financial report (using the caliber of bank legal person). The People’s Bank of China and the State Administration of Foreign Exchange dynamically adjust the leverage ratio, macro-prudential adjustment parameters and exchange rate risk conversion factor of overseas loans according to the macroeconomic situation and cross-border capital flows.

　　Domestic banks should plan and manage overseas loan business to ensure that the loan balance does not exceed the upper limit at any time. If the balance of overseas loans exceeds the upper limit due to the adjustment of the bank’s net Tier 1 capital (working capital), leverage ratio of overseas loans or macro-prudential adjustment parameters, the bank shall suspend the new overseas loan business until the balance of overseas loans is adjusted to the upper limit.

　　Four, domestic banks to carry out overseas loan business, should fully understand the international business rules and risk management, establish a sound business operation procedures and internal control system, reported to the People’s Bank of China, the State Administration of Foreign Exchange or its branches for the record before implementation. The filing materials submitted include but are not limited to loan process management, professional staffing, risk control system, etc.; In cooperation with overseas banks to carry out overseas loan business, credit responsibility, management and risk sharing mechanisms should also be established.

　　5. Domestic banks may open bank settlement accounts for overseas enterprises in accordance with the current system, or handle overseas loans through accounts opened by overseas enterprises in overseas banks.

　　Six, the loan interest rate should be consistent with commercial principles, determined within a reasonable range.

　　7. Overseas loans issued by domestic banks shall, in principle, be used for related expenses within the business scope of overseas enterprises, and shall not be used for securities investment and repayment of overseas debts under domestic insurance loans, fictitious trade background transactions or other forms of speculative arbitrage transactions, and shall not be used by transferring funds to China or making equity investments. If overseas loans are used for overseas investment, they shall comply with the provisions of relevant domestic authorities on overseas investment. Domestic banks should strengthen the real compliance audit of the debtor’s subject qualification, the use of funds, the expected source of repayment funds and the relevant transaction background of overseas loan business, conduct due diligence on whether it complies with relevant laws and regulations at home and abroad, strictly review the credit standing of overseas enterprises, and supervise overseas enterprises to use loan funds according to their stated purposes. If a domestic bank indirectly issues loans in local and foreign currencies to overseas enterprises for more than one year by lending funds to overseas banks, it shall, in principle, require overseas banks and other direct creditors to refer to the provisions of this article.

　　Eight, overseas loan business involves cross-border guarantee, should be in accordance with the relevant provisions, distinguish between domestic and overseas creditors (beneficiaries) to submit cross-border guarantee related information, domestic banks’ foreign claims arising from guarantee performance should be included in their overseas loan balance management.

　　Nine, domestic banks overseas loan repayment currency should be consistent with the loan currency in principle. If overseas enterprises do not have RMB income to repay overseas RMB loans of domestic banks, domestic correspondent banks or overseas RMB clearing banks and participating banks can handle RMB purchase and sale business for cross-border RMB settlement needs arising from overseas enterprises repaying overseas RMB loans of domestic banks. Domestic banks can provide foreign exchange risk hedging and foreign exchange settlement services for cross-border RMB settlement needs arising from overseas enterprises repaying their overseas RMB loans.

　　Ten, domestic banks should be in accordance with the relevant data reporting requirements will be overseas local and foreign currency loans, cross-border revenue and expenditure, accounts and other information were submitted to the People’s Bank of China, the State Administration of foreign exchange, and within five working days at the beginning of each month, the bank’s overseas loan balance changes at the end of last month and other statistical information reported to the People’s Bank of China, the State Administration of foreign exchange. All overseas loan business materials are kept for future reference, and the retention period is 5 years from the date of the end of the overseas loan business.

　　11. When handling overseas loan business, domestic banks shall abide by national laws and regulations and the provisions of relevant competent departments, follow the principles of legal compliance, prudent operation and risk control, and earnestly do a good job in risk management of overseas loan business; Should be in accordance with the "People’s Republic of China (PRC) Anti-Money Laundering Law" and other relevant provisions, and earnestly fulfill the anti-money laundering, anti-terrorist financing, anti-tax evasion obligations.

　　12. Overseas loans of development policy banks and banks in the Pilot Free Trade Zone shall be managed in accordance with this circular, and the balance of overseas loans issued by domestic banks shall be included in the balance management of overseas loans stipulated in this circular. Loans issued by domestic banks to overseas sovereign institutions shall be implemented with reference to the provisions of this Notice and shall be included in the balance management of overseas loans. Loans issued by domestic banks to overseas enterprises through the sub-account accounting unit of free trade accounts shall be handled in accordance with the relevant provisions of free trade accounts (loans issued by overseas enterprises using RMB funds allocated by the head office of domestic banks shall be included in the balance management of overseas loans). Overseas loans issued by domestic banks through offshore account shall be handled according to the relevant regulations of offshore bank, and shall not be included in the balance management of overseas loans.

　　13. The People’s Bank of China and the State Administration of Foreign Exchange exercise unified management over the overseas loan business of 27 banks, while the branches above the sub-provincial city center branch of the People’s Bank of China and the branches of the State Administration of Foreign Exchange manage the overseas loan business of banks other than 27 banks according to the principle of territorial management. Banks engaged in overseas loan business shall report the latest audited capital data, the development of overseas loan business in the previous year and this year’s plan to the People’s Bank of China, the State Administration of Foreign Exchange or its branches before June 30th each year.

　　Fourteen, this notice shall come into force as of March 1, 2022. The Notice of the People’s Bank of China on Issues Related to Policy Banks Handling RMB Loans and Currency Swaps for Qualified Foreign Institutions (Yinfa [2007] No.81) and the Guiding Opinions of the People’s Bank of China on RMB Loans for Overseas Projects of Domestic Banking Financial Institutions (Yinfa [2011] No.255) shall be abolished simultaneously.

＂Erbin＂ makes the directors of the Cultural Tourism Bureau sit still! A director ran to Harbin Central Street to roast skewers and sent out more than 10,000 skewers every day! Many places compete to ＂

Harbin is out of the circle, and a stone stirs up a thousand waves. The directors of many cultural tourism bureaus can’t sit still and start the "attracting customers" mode!

According to Jiupai news reports, recently, an igloo was built on the central street of Harbin, and Hegang string was distributed free of charge, which attracted attention.

A staff member of the Propaganda Department of Hegang Municipal Committee sued Jiupai News. From January 7 to 9, Hegang Xiaochuan was distributed free of charge for three days. "More than 10,000 strings were distributed every day, and many foreign tourists participated in the tasting activities."

It is worth noting that Cong Peijia, director of the hegang Municipal Bureau of Culture, Sports, Radio, Film and Tourism, also stood in front of the oven to skewer tourists. "This winter, Harbin and even our entire Heilongjiang ice and snow tourism is very popular, and we hegang participated."

"Erbin" makes the directors of the Cultural Tourism Bureau sit still! A director ran to Harbin Central Street to roast skewers and sent out more than 10,000 skewers every day! Many places compete to "cut off Hu" ... 1
Cong Peijia, director of Hegang Cultural Tourism Bureau, grilled skewers for tourists. Image source: hegang Municipal Bureau of Culture, Sports, Radio, Film and Tourism

Cong Peijia introduced that from Harbin to Hegang, it only takes more than three hours by high-speed train. As long as foreign tourists show the train tickets from Harbin to Hegang or the tickets for Harbin Ice and Snow World, they can enjoy free tickets for the A-level scenic spots in Hegang, as well as tickets for Songhe Ski Resort and Fenghuangshan Ski Resort.

According to the information provided by the hegang Municipal Bureau of Culture, Sports, Radio, Film and Tourism, there are currently 17 national tourist attractions above 2A level in hegang, including 6 at 4A level and 8 at 3A level. It has successively won the titles of "China’s Best Mountain and Water Cultural Tourism Resort", "Northern go on road trip Destination Tourism City" and "National Summer Resort".

From January to September, 2023, hegang received a total of 3,934,900 tourists, up 43% year-on-year, and the tourism revenue was 2,627 million yuan, up 26% year-on-year.

Directors of Multi-local Cultural and Tourism Bureaus Open the Mode of "Attracting Guests"

A few days ago, 11 "small sugar oranges" in Guangxi bravely broke into Harbin and exploded the network, which also attracted the attention of the Director of Cultural Tourism.

On January 4th, the director of Shenyang Cultural Tourism Bureau publicly shouted, "Hello, lovely Guangxi’ Little Sugar Oranges’, I am Liu Kebin, director of Shenyang Cultural Tourism Bureau. I heard that you have come to our northeast, to Mohe, the northernmost part of China. When you pass by Shenyang on your way home, you are also welcome to stop at Shenyang Station and have a look. " He also said, "We have a beautiful Forbidden City, delicious chicken racks and fun robots here. We all prepare them neatly for you. We also welcome children from Yunnan’ Little Mushroom’ and Sichuan’ Little Panda’ to visit us."

In addition, the person in charge of Jilin Cultural Tourism Bureau also invited foreign tourists to come to Jilin to enjoy the ice and snow scenery.

According to reports, since January 5th, the staff of Arongqi Culture and Tourism Bureau in Hulunbeier City, Inner Mongolia, Min Xu, director of Dandong Cultural Tourism Bureau, and Zhao Ping, director of Anshan Cultural Tourism Bureau have appeared in Harbin successively, offering free local snacks to tourists and inviting them to visit the local area.

Xinjiang, which is also rich in ice and snow resources, has begun to follow Harbin’s example and even built a realistic version of "Frozen" in Yili. Not only that, from improving the cultural tourism infrastructure and scenic spot construction to intensive promotion and publicity, the cultural tourism department in Xinjiang has started from various aspects and encouraged tourists from all directions to travel to Xinjiang through various forms.

What is the ability to match the ambition of the development of cultural tourism?

According to the commentary of China Travel Service, it is beyond reproach that a city wants to be the "top stream" of tourism, but it also needs to show its ability to be the top stream.

Government support is particularly important.

Urban development cultural tourism is not just a few slogans, but also needs support from strategy, policy and funds.

As Song Rui, director of the Tourism Research Center of China Academy of Social Sciences, said, in a normal competitive environment, the government should try to minimize its intervention, but during and after the crisis, the "tangible hand" is indispensable. In the short term, relevant strategies and policies will help solve the problems of broken chain, lack of chain, weak chain and short chain in the tourism industry chain, while in the long term, they will be conducive to the high-quality development of the industry.

In addition to the hard support of "real money and silver", it is also inseparable from the support of soft services. For example, in addition to the unique tourism projects, the "please-oriented market" has added a lot to the local area. This sincerity has also been positively responded by the people of the whole country, forming a two-way interaction and exchange.

In addition, from the perspective of consumer demand, to meet these needs:

Physiological needs mainly refer to the novel experiences brought by the senses such as sight, hearing, touch and smell brought by tourism products, such as all kinds of popular immersive cultural tourism projects at present.

Functional needs, typical functions need to be safe, comfortable, clean, convenient, practical, saving time, energy and money.

Emotional needs, tourism is an outlet for many people to relax and release their emotions.

National business daily Comprehensive Nine-School News, China Travel Service and Public Information

With the sales volume of 700,000 MPVs as the anchor point, the preface of comprehensive transformation was unveiled.

Driven by the process of electrification transformation and intelligence, the automobile industry is undergoing a once-in-a-century great change, and the transformation has become an unavoidable topic. Standing at this key transformation node, GAC Chuanqi needs to maintain a solid business foundation and actively transform into a new energy technology brand to ensure its future market competitiveness.

As a national team player, Chuanqi’s "stability" and "change" are particularly important. On the one hand, GAC Chuanqi, which has 700,000 users, needs to consolidate its advantages in the MPV field and provide stable income support for the overall business; On the other hand, in the face of the growing demand for new energy in the market, the pace of product innovation and technology iteration is also accelerating, in order to win more market opportunities in the new track.

spell over70ten thousandMPVThe user’s choice is more expected in the future.

In today’s increasingly "involuted" automobile market, the competition in MPV field can be described as "fierce". For consumers, this means more choices and higher quality products. As the common choice of 700,000 users, GAC Chuanqi’s position in the MPV market is not accidental. Why do consumers trust Chuanqi? The answer is actually very simple: understand users, understand the market, and understand technology.

In 2024, Chuanqi ushered in the "big year" of technological innovation. The newly upgraded i-GTEC2.0 technology platform and full-stack R&D integrating chassis, intelligent system and new energy technology keep Chuanqi in the leading position in the market. Not only that, Chuanqi has also introduced the super hybrid technology that attracts much attention, and its performance is eye-catching. The fuel consumption of the luxury MPV with a surface temperature of more than 2.2 tons is only 5.2L/100km in the Flame Mountain where the surface temperature is close to 80℃, which can be described as oil and electricity.

This summer, China Automobile Center transported the Chuanqi M8 (parameter picture) super hybrid version equipped with Chuanqi super hybrid system to Turpan for testing. The measured result is 5.2L/100km, and the energy consumption per kilometer is only 0.39 yuan (calculated according to 92 gasoline 7.5 yuan/liter)! Chuanqi super hybrid technology can still bring efficient energy-saving performance in extreme environment.

The combination of Chuanqi Super Hybrid System 2.0T engine and 2-speed DHT gearbox solves many pain points of single-speed DHT hybrid high-speed power and high acceleration noise, and also fills in the shortcomings of PHEV plug-in hybrid feed with weak power and high high-speed energy consumption.

As of November 2024, the cumulative sales volume of Chuanqi MPV has exceeded 700,000 vehicles, and this is the only brand MPV in China. While the sales volume keeps soaring, Chuanqi’s MPV preservation rate also keeps topping the list. Its M8, M6 and other models have been ranked first in the multi-platform independent brand MPV preservation rate for many times in a row, which shows that users fully recognize Chuanqi’s MPV and are well-deserved MPV experts in China.

What is new? New Chuan Qi’s "New Action"

In the wave of great changes in the automobile industry, how to transform is a problem that all car companies are thinking about. Guangzhou Automobile Chuanqi’s answer is: backed by solid technology, guided by users’ needs, and seize the future with innovation.

2025 will be a year of comprehensive breakthrough in Chuanqi’s intelligent driving technology. Intelligent driving and vehicle system represented by ADiGO PILOT and Huawei HarmonyOS Intelligent Cabin will make Chuanqi enter the first echelon in the field of intelligent driving in China. More importantly, these technologies are not on paper, but are actually meeting the needs of consumers.

At the same time, Chuanqi also launched a brand-new EV+ new energy platform, which further reduced the fuel consumption by 15% and improved the battery life by 12%. Consumers no longer have to struggle between insertion and extension, but can switch flexibly according to actual needs. Chuanqi’s new technology gives pragmatic and innovative answers to the common problems of "high-speed endurance anxiety" and "inconvenient charging".

It is worth mentioning that Chuanqi always insists on "quality first". In this era of rapid development of intelligence and electrification, quality is the foundation, which is "1", and the additional function of intelligence and electrification is "0". Only when the "1" is firmly laid, the "0" behind it makes sense.

Chuanqi understands the market logic of "fast fish eat slow fish". From research and development to production to market response, Chuanqi is accelerating its pace. Whether it is the user’s demand for car purchase or the iterative speed of new energy technology, Chuanqi is using "fast" to win the initiative. In this market with limited tables, we must seize the opportunity to master the right to speak.

From price war to value war, how does Chuanqi win with users?

At present, the "price war" in the automobile market is in full swing, but the price reduction alone cannot win the hearts of consumers. GAC Chuanqi knows that real competition still needs to return to product value and user experience.

In order to give back to users, GAC Chuanqi launched M8 limited-time pet powder benefits in December: up to 35,000 yuan of over-value rejuvenation gift (national trade-in subsidy of 15,000 yuan+Chuanqi overweight replacement subsidy of up to 20,000 yuan) and up to 15,000 yuan of over-value subsidy gift, which can get up to 50,000 benefits after superposition. In addition, if you buy Chuanqi M8 at the end of the year, you only need to pay 1999 yuan to get full insurance! For consumers who have plans to change cars, this is undoubtedly an opportunity not to be missed.

Zotye car rises! About 59,800, self-owned, fuel-efficient and open-resistant.

In the aspect of appearance design, the brand-new design concept of "Taoism is natural, wisdom and beauty are natural" is adopted. The front face adopts a hexagonal "Z"-shaped air intake grille, and the middle is equipped with silver chrome trim. The headlights on both sides are long, narrow and aggressive. The body lines are simple and smooth, and with the brand-new wheel hub design, it adds a sporty atmosphere. In the rear part, the taillight has a unique shape and high recognition after lighting. The exhaust layout is concealed. The body length is 4405 mm, the width is 1830 mm, the height is 1612, and the wheelbase is 2610 mm.

Entering the car, the overall layout of the interior is simple and generous. The center console is covered with a large number of soft touch materials, with chrome trim and leather materials, creating a strong sense of luxury. The 8.0-inch floating touch screen is equipped with an intelligent network connection system, which supports voice recognition control, remote viewing of vehicle status, and various online services. The three-position steering wheel has a full grip and a mechanical pointer instrument panel, which has a strong sense of technology.

The length, width and height are 4505×1830×1640mm respectively, and the wheelbase has reached 2610mm, ranking 172 in the same class. One bright spot is that its width reaches 1830mm, which reflects that the lateral space inside the car is not bad. Among the models of the same price and class, the trunk volume of Zotye T300 ranks 166th. The shape is very regular, and the storage volume is absolutely no problem for daily use.

Zotye T300 is equipped with a 1.5 engine with a maximum output of 82kW and a maximum torque of 143Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Ranked sixth among more than 800,000 SUV models.

Zotye T300 has complete active/passive safety configuration, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Wenzhou ruled that nearly half of the pig’s feet in a case of smuggling frozen products came from the ＂African swine fever＂ epidemic area.

　　On January 21, Wenzhou Intermediate People’s Court issued a first-instance judgment on the case of seven people, including Yang, smuggling goods prohibited from import and export by the state. It is understood that nearly half of the smuggled frozen products involved in this case came from the "African swine fever" epidemic area.

　　The public prosecutor accused the defendant Yang of hiring other people involved in the case to barge more than 95 tons of frozen pig’s feet in the sea off Dongtou, Wenzhou on March 18, 2020, of which more than 45 tons came from "African swine fever" epidemic areas such as Greece and Poland, and more than 49 tons came from non-epidemic areas or unknown origin.

　　According to reports, 6,993 pig’s trotters were involved, from Canada, Greece, Poland and other places. When the customs inspectors appeared in court as witnesses, they pointed out that according to the List of Animals and Their Products Prohibited from Imported from Countries and Regions with Epidemic Animal Diseases of the General Administration of Customs, Greece and Poland belong to African swine fever epidemic areas, and African swine fever is highly contagious to animals.

　　The court held that seven defendants, including Yang and Lin, ganged up to smuggle goods prohibited by the state, and the circumstances were serious, which constituted the crime of smuggling goods prohibited by the state. The defendant, Yang, was once sentenced to fixed-term imprisonment for a crime, and committed the crime of being sentenced to fixed-term imprisonment or more within five years after the execution of the penalty. He was a recidivist and was sentenced to six years and six months in prison and fined 200,000 yuan. The defendant Lin and other six people were accomplices. The court sentenced Lin to one year and six months in prison according to the specific circumstances and fined him 100,000 yuan. The remaining five people were each sentenced to one year and six months in prison, suspended for two years, and fined 50,000 yuan.

The problem with Luo Yonghao and the hammer is that there are too many ＂cleverness＂

Luo Yonghao at the press conference once again proved that the most successful sales in the world are not products but themselves!

Last year, Hammer Technology, with a loss of 420 million and a net asset of negative 240 million, "successfully" devalued Suning’s investment of 50 million to 37 million, and still has the ability to obtain a 300 million increase from the old shareholders; In the eventful autumn when the "wet pants" incident caused Qian Chen to run away and the management team was in turmoil, it is a miracle that he still has the ability to develop new products.

But how long can Lao Luo’s overdrawn personal goodwill be squandered?

Nut’s Jedi counterattack

No mobile phone has ever undertaken such a difficult and complicated mission as nuts. According to Huawei Yu Chengdong, there will only be three major manufacturers of smart phones in the future. The implication is that there will be no future for minority mobile phones. Not long ago, Luo Yonghao took the lead in the Double Romance, and the best annual shipment record of hammer mobile phones is more than 1 million. To achieve the goal of 4-6 million this year, the pressure of the first new machine Nut Pro can be imagined.

At the geek conference in Innovation Park, Luo Yonghao said that the hammer mobile phone will not launch another thousand yuan machine, which indicates that he wants to fight on two battlefields of revenue and shipment at the same time, and the high attention of the hammer mobile phone is only separated by a Luo Yonghao compared with the third-and fourth-tier brands such as ZUK, which were rumored to be suspended earlier.

As far as combat power is concerned, the success of Nut Pro depends on four points:

1) First, to what extent can "pills" replace feelings.

Hammer mobile phone was in deep financial crisis last year, and finally completed the financing, which greatly changed the mind of Mr. Luo, the "genius product manager". In the widely circulated quarrel with Qian Chen and others, it can be seen that his product ideas have undergone subtle changes. When T3 was released, Lao Luo had a problem with Qian Chen’s education: "This battle must be won", and for the sake of refinancing in the future, "Hammer mobile phones must find some different places to survive". The direct consequence of this idea was the birth of innovations such as Bigbang and OneStep, as well as today’s flash capsule, and the indirect consequence was the elimination of two-thirds of the technical teams such as Qian Chen.

From the press conference, the core competitiveness of nuts is shifting to Smartisan OS, deliberately strengthening innovation in front-end interactive experience. Different from all kinds of high-level research in Huawei Lab and Xiaomi’s efforts to strengthen patents, Hammer mobile phone focuses on innovation that users can quickly perceive, which is a typical four-two fight.

And this time, Lao Luo’s pills did contain many things that could replace feelings.

Bigbang and OneStep, which are quick sharing and collaboration tools, are only preliminary attempts. Although the improvement on the actual operation experience of mobile phone users is quite limited, it is not easy to trigger the operation. OneStep even dropped the chain during the live demonstration in Lao Luo, and opened the source early but no friends followed up. However, this idea has been continuously carried forward on Nut pro. Such as SMS unsubscribe, simulated incoming call, wireless file transfer based on LAN and thumbtack function similar to iphone widget, etc., are all explained in detail as selling points.

At least for now, Luo Yonghao intends to give up the role of a talented industrial designer and quickly enter the talent product manager. Instead, he uses the iteration of Smartisan OS to make up for the lack of hardware and find an innovative soft belly, which not only avoids homogenization competition, but also strives to improve the user experience. At the press conference, the flash capsule is even more gimmicky. As a memo with integrated voice and classification function, this product was promoted to the level of artificial intelligence assistant by Lao Luo, which indirectly shows that the hammer mobile phone has been established to be updated by software.

2) As for the universality of Roche’s industrial design, it takes a back seat.

Luo Yonghao, as always, praised the beauty of Nut Pro. This mobile phone was also called the drop-dead gorgeous in the homogenization era in the previous exposure in official website. However, Luo Yonghao realized that Hammer Technology was not the start-up company of that year, and its brand image and price positioning had solidified. It was unwise to compete with mainstream manufacturers for industrial design and harsh technology, so he turned to loudly ask at the press conference, "What happened to the software interaction industry now? No, I will! "

When T1 was released that year, his statement was not like this. At that time, he often spoke out that "Lei Jun of Xiaomi Technology and Huang Zhang, chairman of Meizu, have always been bumpkins" and "It seems that Apple is going to die. As a hardcore fan of Qiangna Kidney, I now think that he is basically an idiot except for industrial design. "

3) Full-term appointment is unpredictable.

Nut Pro started the full-payment reservation in JD.COM at 10: 00 on May 2, and the number of blind appointments exceeded 500,000 in a few days. The popularity of the product did not lose Xiaomi 6. Lao Luo chose the full-payment reservation instead of the pulse delivery mode used by friends, which should be based on two considerations.

First of all, Nut Pro’s 5.5-inch 1080P display, Qualcomm Snapdragon 625/626 processor, 4GB RAM and 32GB ROM are mainstream mature configurations, and the possibility of problems in the supply chain is very small;

Secondly, because the delivery time is controlled in the hands of Hammer Technology, the funds reserved in full will have a relatively long precipitation period, which is conducive to withdrawing funds in advance and stabilizing the cash flow of Hammer Technology.

Whether it will trigger the refund and compensation mechanism and cause some kind of crisis depends on the performance ability of Hammer Technology.

4) But the most decisive thing is how to transform users from friends.

In 2014, Luo Yonghao once said that 39% of the 120,000 mobile phones sold by Hammer were converted from iPhone users. The authenticity of this data has not been verified so far, but it shows that Luo Yonghao has long recognized the significance of converting users from friends.

China’s mobile phone market has been in excessive competition, and the brand concentration is getting higher and higher. There are only 309 mobile phone companies left in 2015 from 445 in 2014, and the situation in Q1 this year is even worse. The global smart phone market has increased by 4.3% year-on-year, while China has only increased by 1%, and the market pattern has solidified.

It’s unrealistic to rely entirely on the contribution of hammer friends. Lao Luo said that there is no fan effect for things over $20. "An idol’s brain powder buys one or two thousand pieces of things, and there are almost no successful examples in business."

In the window period of China’s mobile phone from increment to stock, Hammer mobile phone is unlikely to expect to find a large number of new users enough to support the business model with a cross talk party.

Therefore, the most reliable potential users of Nut pro are still friends.

According to the data from China Mobile Terminal Company, the probability of mobile phone users in China choosing the original brand when changing phones is 18%. In the third, fourth and fifth tier cities, the brands with the lowest loyalty are HTC, ZTE, Lenovo and Coolpad, while the brands with the highest loyalty are Apple, Huawei, vivo and OPPO. In terms of the positioning of Nut Pro, it is logical to compete for the share that domestic mobile phone brands in the second and third tier may lose.

According to the "2016 Headline Mobile Terminal Switching User Big Data Insight Report", there are mainly two groups of retained users of domestic mobile phone brands who will switch to friends, young women aged 18-23 and male users aged 31-40, and strive for these two groups. It is of great significance to nuts.

At the press conference, Lao Luo emphasized the camera function of Nut Pro, especially the optimization of night shooting and dark shooting, the long battery life and high-value two-color stitching design, which are deliberately catering to specific consumer groups.

But the question is, is there still a chance for hammer mobile phones to be promoted to first-line brands?

The press conference that lasted for several hours actually gave the answer:

What is certain is that,Lao Luo basically gave up the shipment mode. Nuts, as a volume product, didn’t have much shock in hardware, industrial design was relatively weakened, and competitiveness turned to functional updates that could be obtained by Smartisan OS. However, these seemingly smart gadgets played a big role in promoting the audience’s purchase behavior, and the prospects were not optimistic.This is manifested in the fact that the scenes they apply are too small and subdivided, and the little experience they have improved requires a certain learning cost, which requires early adopters to carry out a lot of Amway through word of mouth to be effective. Luo Yonghao was also afraid that the audience would not understand it at the press conference, and repeatedly asked during the demonstration: Got it? Do you understand?

However, the more Lao Luo indulges in these ingenious and enjoyable ideas, the more obvious the trend of niche of hammer mobile phones is, and the more detached it is from the competition pattern of mainstream mobile phones.The current strategy of Hammer Technology can be summarized as creating more added value by enhancing the interactive experience without increasing the hardware cost, which shows that Luo Yonghao attaches more importance to profits than its desire for shipments, and the future positioning of Hammer is more small and fresh mobile phones under the conservative price strategy.

And the biggest change is Luo Yonghao himself.

Nut mobile phone is willing to play the role of iPhone charging treasure, which is impossible in the past, and it also makes the brand image that was once high-profile in the eyes of Hammer Friends unrecognizable.

At the press conference, Lao Luo lowered his posture, laughed at himself more than attacked his friends and businessmen, and peddled some Jianghu philosophies from time to time. Only when he used the wrong microphone to demonstrate the voice function, he turned around and angered the employees.

As a friend, Lao Luo is a chat object of nice, but as a boss and colleague, his friendliness is not high. The future of Hammer Technology does not depend on one or two cross talk parties, but on the trembling ordinary employees under the aura of "genius product manager".

＂The car price has dropped to freezing point＂, and seven car companies, including Ideal and Tucki, promoted the National Day, which was 2000 cheaper.

Red Star Capital Bureau reported on October 5 that "Golden September and Silver 10" is a traditional peak season for automobile sales, and car companies usually carry out a wave of promotion during the National Day holiday.According to the incomplete statistics of Red Star Capital Bureau,Seven automobile brands have recently officially announced the National Day promotion policy, and most of the discounted prices are 2000-3000 yuan cheaper than the daily price.

However, compared with previous years,This year’s promotion efforts have fallen sharply.. On October 5th, a dealer told Red Star Capital Bureau:"The car price has dropped to a low point, and the National Day is at most about 1,000 yuan more favorable than usual."

Liu Hao, an auto industry analyst, told the Red Star Capital Bureau that the price war has been fierce in recent years, and the car price has been at a low level, so there is not much room for price reduction. For dealers, there are price reduction promotions throughout the year. A large number of new cars were listed before the National Day, and prices were already reduced in disguise. The dealer said that the sales volume will be rushed at the end of the year, and the national day extra concessions are not strong.

SAIC Volkswagen National Day Promotion Wu Danruo Photo

Seven brand officials announced the National Day promotion

The price reduction efforts are mostly below 5,000 yuan.

The National Day holiday is the key node of "Golden September and Silver 10" promotion. According to the usual practice, automobile brands will promote sales on National Day.

According to the incomplete statistics of Red Star Capital Bureau, as of October 5, seven automobile brand officials announced the exclusive promotion policies for the National Day, namely:Li Auto（ 02015.HK/LI.US）, Xpeng Motors（ 09868.HK/XPEV.US）, Guangqi Honda, Guangqi Toyota, FAW Toyota, FAW Audi and SAIC Volkswagen., withTraditional automobile brands are dominant,The promotion time mostly ends on October 8 or October 12.

The promotion policies mainly include cash subsidy, replacement subsidy, down payment deduction, financial policy, limited time specials and points. There are tens of thousands of comprehensive discounts for brands, but consumers actually only get an extra discount of 2000-3000 yuan than usual.

Faw Audi National Day Promotion ActivitiesWu Danruo photo

The sales staff of FAW Audi told the Red Star Capital Bureau: "Now we mainly give discounts to manufacturers, directly discount the car price, and then the dealers give discounts on this basis. National Day is two or three thousand more favorable than usual. " For example, the original price of the Audi A5L is 239,800 yuan, and the comprehensive discount for National Day is as high as 12,400 yuan, but "before the National Day, the store achieved more than 190,000, and now it is 190,000". In addition, the models that Audi cooperates with Huawei are all priced and sold, so there is no discount during the National Day.

Guangzhou Automobile Toyota National Day offers a maximum discount of 51,000 yuan. However, at ordinary times, Guangzhou Automobile Toyota 4S store has a discount of 30,000 yuan, and there is still room for further negotiation when it arrives at the store. Therefore, if it is not replaced, the exclusive National Day discount is actually only 3,000 yuan.

The sales model of Lantu Automobile is an eco-store, and the price is uniform for both direct sales and dealers. This year’s National Day, Lantu Automobile did not officially announce the promotion, and went to the store to ask about the preferential activities of 2,000 yuan to 5,000 yuan.

The preferential treatment in LI is relatively strong, and the new version of Smart Huan L-series time-limited replacement subsidy enjoys 15,000 yuan, with a time-limited annual financial rate of 1.99%.

The price has been reduced in advance before the festival.

It is expected that the promotion will be even stronger at the end of the year.

Car prices are already at a low level, which is one of the main reasons for the small price reduction on National Day.. besidesA large number of new cars were put on the market before the National Day, and then the price was reduced in disguise.

The sales staff of FAW Audi told the Red Star Capital Bureau that after years of price war, the current car price has dropped to freezing point, and the brand is unlikely to offer an additional discount of 10,000 yuan on this basis. "The current price is already very cheap, and it can’t be lowered."

The dealer of SAIC Volkswagen told the Red Star Capital Bureau that the transparency of buying a car is very great now, and the brand discount runs through the whole year. "There is a policy every month, and activities are held at both ends every three days. From the beginning of the year to the present, the price of Volkswagen’s car has not changed much. "

According to the data of Chenglian Branch, in recent years, the profit rate of the automobile industry as a whole showed a continuous downward trend. From January to August this year, the profit rate of automobile industry was 4.5%, and that of downstream industrial enterprises was 6%.

In the first half of 2025, among the 16 listed passenger car companies that disclosed their sales volume, 5 were in the state of "selling one car and losing one".; Only Cyrus (601127.SH) and Great Wall Motor (601633. SH) have made a bicycle profit of over 10,000 yuan; Bicycle profits of LI, Geely Automobile (00175.HK), BYD (002594.SZ) and Brilliance China (01114.HK) exceeded 5,000 yuan.

Dealers are also reluctant to pay for the National Day promotion. "Now they all sell cars at a loss, relying on the rebate of manufacturers."A dealer of SAIC Volkswagen said, "We are relatively large dealers and don’t have much money to promote the National Day."

According to the sales staff of FAW Audi, dealers are more willing to provide promotional funds for the year-end sales volume.It is expected that the promotion at the end of the year will be stronger than during the National Day.

Published by china automobile dealers associationAccording to the Survey Report on the Living Conditions of National Automobile Dealers in the First Half of 2025, only 30.3% of dealers achieved their sales targets in the first half of the year. 52.6% dealers lost money, and only 29.9% dealers made profits; The gross profit contribution of new cars to dealers is -22.3%, and the loss of new cars is further aggravated; 74.4% car dealers have different degrees of price inversion, and 43.6% car dealers have a price inversion range of more than 15%.

On September 30th, china automobile dealers association issued a document saying that dealers are facing multiple pressures such as weak passenger flow growth, persistent price inversion and declining profitability. Insufficient passenger flow is the most common challenge, and the natural number of incoming stores declines, and the online clue conversion rate is low. The price inversion has not improved significantly, partly because the old models are unsalable, which aggravates the tension of the capital chain. Adding rigid operating costs, the profitability of dealers still faces challenges.

Red Star journalist Wu Danruo

(Source: Red Star News)

For more exciting information, please download the "Jimu News" client in the application market. Please don’t reprint it without authorization. Welcome to provide news clues and pay them as soon as they are adopted.

Reporting/feedback

Where is the way out for domestic beauty products that are difficult to sell at high prices？

Image source @ vision china
After eight days, Hua Xizi finally spoke.
However, the statement did not respond to the high-priced controversy, but reiterated its brand vision as a domestic beauty brand "promoting the beauty of the East and casting a century-old national makeup".
Whether this statement can satisfy consumers who have previously felt "backstab" or not. It is almost a consensus that it is not so easy for "all girls" to buy it.
More and more rational, they are using actions to announce the failure of their price and sentiment cards to the brand.Since the price dispute, they have been saying, "Who is not a domestic product? Who will feel sorry for me?" Take off the emotional binding, while comparing the domestic make-up with the gold price, and measure the cost performance with the accurate price comparison method.
At the same time, it is obvious that Li Jiaqi has had a hard time recently.
Being questioned and apologizing twice failed to quell dissatisfaction. It seems that this matter can’t pass if the powder continues to fall, the topic is constantly derived, and the heat persists for a long time.
Image source @ Little Red Book Davidkwok
Looking back from the time corridor, on the one hand, Li Jiaqi, who has grown into the "first brother" by virtue of his low price advantage and high emotional value, and on the other hand, the light of domestic products, which embodies consumers’ feelings and high cost performance expectations.The rise and fall of the two are so similar and intertwined.
Now, the other side of Li Jiaqi being questioned is the dilemma of domestic beauty cosmetics.
01 domestic beauty cosmetics are "more and more expensive", who should take the blame?
More and more consumers are beginning to feel that domestic products are becoming more and more expensive. They show their feelings and seek resonance by taking screenshots of their past orders on social media.
Image source @ Xiaohongshu Xiao Lv’s embarrassing life
Is this really the case?
Take shanghai jahwa, which owns well-known brands such as Liushen, Meijiajing, herborist, Qichu and Yuze, as an example. According to the announcement of its main business data, the average price of skin care products in the first half of this year and the second quarter of this year increased by 50.42% and 20.16% respectively compared with the same period of last year, which helped its skin care products achieve positive revenue growth.
Image source @ shanghai jahwa’s main business data announcement in the first quarter of 2023
Image source @ shanghai jahwa main business data announcement in the second quarter of 2023
Look at Polaiya, the parent company of Polaiya, Yuefushan and Caitang. In the first quarter of 2023, the skin care products and beauty cosmetics products of Polaiya increased by 21.69% and 23.28% respectively.
Image source @ Proya’s main business data announcement in the first quarter of 2023
In addition, in the first and second quarters of 2023, the average selling price of Marubi skin care products increased by 39.76% and 14.83% respectively, and the average selling price of beauty products increased by 27.22% and 15.90%. In the first half of 2023, the price of skin care products increased by 5.6% and the price of cosmetics increased by 4.9%.
Image source @ Betani 2023 semi-annual report
It can be seen that the price increase that consumers feel is not groundless.
From the main cost performance to "more and more expensive", the rising price of raw materials may be the reason that cannot be ignored.
At present, the key raw materials used by domestic skin care and beauty enterprises mainly rely on imports from the United States, Germany, Japan, South Korea and other countries, such as surfactants for cosmetics, thickeners, high-performance oils and fats, and high-safety preservatives. Therefore, the fluctuation of the supply price of upstream raw materials will indeed greatly affect the beauty and skin care brands.
Since the epidemic, the price increase of some basic raw materials, such as glycerol, has been particularly obvious.
Recently, many giants such as Dow Chemical, Japan PE Co., Ltd., Japan PP Co., Ltd., Sanyo Chemical, Longbai Group, etc. also announced price increases ranging from 5% to 23%, involving cosmetic raw materials such as silicone, surfactant, PMMA, PP, PE and titanium dioxide used as a physical sunscreen, and the price per ton directly exceeded 1,700 yuan.
Polaiya also said in the announcement that the prices of its main products, ruby and active substances with strong efficacy, have increased significantly-the average unit price in the first quarter of 2023 increased by 305.85/kg, an increase of 116.05%.
With the rising cost of raw materials, it is not only domestic brands that raise prices. However, the price increase of international big brands is much milder.
For example, the financial report of consumer goods giant Unilever shows that the price of beauty and health care products rose by 7.5% in fiscal year 2022.
Estee Lauder Group has also raised the price of its products twice in 2023, involving many of its star products, but the increase is relatively limited except Clinique Little Daisy Blush.
Data Source @ Official Flagship Store, Cartography @ Titanium Media APP
In this way,The rising cost caused by the rising price of raw materials is not enough to explain why domestic brands have changed from "flat replacement" to "expensive replacement".
The huge marketing expenses, including the commission of the anchor with goods, are another main reason.
According to the financial report data released by various companies, the sales expenses of various beauty products accounted for about 45% of the revenue in the first half of this year, and the parent company of Perfect Diary, Yixian E-commerce, had the highest proportion, accounting for 61.69%.
Image source @ 么么么么么么么么么么么么么么么么么么么么
Comparing the marketing expense rate of international brands such as Estee Lauder, Shiseido and L ‘Oreal, which is around 30%, we can see that domestic beauty brands are highly dependent on marketing.
This is actually related to the growth experience of domestic beauty brands.
A few years before the flood of new domestic brands emerged, the grass planting economy was just emerging and the online traffic cost was still relatively low. At that time, most of the new beauty brands were established in a short time, with small capital scale, and their ability to lay offline sales channels was limited. Therefore,In the early days of its establishment, online became the main position for the marketing and sales of domestic beauty brands.
At that time, an unwritten explosive formula was popular in the industry: "5,000 little red books+2,000 Zhihu questions and answers+head anchor with goods = a new brand".Seize the user’s mind and achieve explosive growth through marketing, which has almost become the standard of new brands of domestic beauty.
Take Huaxi Zi in this storm as an example. Founded in 2017, it is experiencing a channel dilemma when it comes into contact with the live broadcast room in Li Jiaqi in 2018. At that time, Li Jiaqi had just defeated Ma Yun in the Double Eleven PK selling lipstick, and began to emerge in the field of e-commerce live broadcast.
Looking back on the five years when Hua Xizi and Li Jiaqi were deeply bound, many sales miracles occurred at this time: in 2019, "double 11" sold 700,000 boxes of loose powder of Hua Xizi; In 2020, "618" Hua Xizi became the first in the turnover list of domestic beauty products with GMV of 235 million yuan, and its revenue jumped from 10 million to several billion. According to the quality statistics, from January to February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi.
Hua Xizi’s growth experience is only a typical representative of domestic beauty, and there are also perfect diaries, orange blossoms, Yuze and so on.
Over-reliance on online marketing has made many domestic beauty products form a revenue-driven growth model.
Take Yixian E-commerce, the parent company of Perfect Diary, which was listed on the US stock market only three years after its birth, as an example. According to its announcement data, from 2018 to 2020, Yixian E-commerce spent 309 million yuan, 1.251 billion yuan and 3.412 billion yuan on sales and marketing respectively, with the highest proportion accounting for 65.2% of the total revenue. With the rising marketing expenses, its scale has also been rapidly expanded.
However, with the contraction of marketing expenses by Perfect Diary, its operating income is also affected simultaneously: in the first quarter and the second quarter of this year, the proportion of marketing expenses of Yixian e-commerce decreased by 7.9% and 2.5% respectively compared with the same period of last year, and the total net income decreased by 14.1% and 9.8% respectively.
More seriously, with the surge in online traffic costs,Many domestic beauty brands are caught in the "strange circle" cycle of exchanging marketing for revenue.That is to say, if marketing is reduced, revenue may decline, but if marketing is maintained, high traffic cost will cause losses, and even it may fall into a negative cycle of more money burning and more losses.
In this way, the price increase has become a natural choice in the dilemma of domestic beauty.
02 price increase or disappearance, where is the way out for domestic beauty?
At the same time of rising prices,A large number of domestic beauty brands are disappearing in invisible places.
According to incomplete statistics, from June 2022 to now, there are about 12 cutting-edge makeup brands that have declared bankruptcy/clearance/suspension. Among them, there are some brands that have exploded, such as floating Fomomy and Kale said Colorpedia, which shows that the market competition is fierce.
Cartography: titanium media APP
Consumers’ enthusiasm for buying domestic beauty brands has also begun to cool down.
In this year’s TOP20 of Tmall’s 618 beauty industry, only four domestic brands entered the list, namely Polaiya, Winona, Fumei and Shuguang, and the corresponding rankings were TOP4, TOP9, TOP13 and TOP19.
Image source @ tmall beauty cosmetics
Looking back at the development of domestic beauty brands in the past ten years, the market share has increased from 15% in 2012 to 28.8% in 2021.
However, while we are excited about this, we should also see the fragility of relying on short-term marketing strategies and transferring costs through price increases.
Cosmetics, as a complex mixture of various raw materials, as the core active ingredient and the production technology such as fermentation and synthesis technology, are the key to build its core competitiveness.
In the process of the rise of international beauty products, many brands rely on core ingredients and production process barriers to build a protective city. Take L ‘Oré al’s self-developed Bose factor as an example. Since the successful research in 2000, helena rubinstein, Lancome, Xiuliko, YSL and Yuxi have all participated in Bose factor, occupying the forefront of the anti-aging category. The unique fermentation process of the core ingredient Pitera in the immortal water also helped SK-II build its core competitiveness.
However, R&D capability and core production capability are the disadvantages of domestic brands.
According to the statistics of Dongxing Securities, as of 15th, 2022, the number of patents of Procter & Gamble and Unilever reached 177,154 and 86,074 respectively, and mainly concentrated on inventions with higher gold content and longer patent protection period.
Image source @ Dongxing Securities
According to the data of Tianyancha, the number of patents of shanghai jahwa, Betani, Marubi, Huaxi Bio and Yixian E-commerce are 1650, 244, 396, 646 and 174 respectively, and among the patents in shanghai jahwa, the design category with relatively low gold content accounts for 80.24%; By 2022, Yixian e-commerce has 174 patents worldwide, of which 43 are invention patents.
Image source @ Tianyancha
Image source @ Tianyancha
In addition, domestic beauty products mostly adopt OEM OEM mode, lacking the ability and technology of self-built factory production.
Under this model, the upstream foundry masters the core production technologies such as raw material extraction and preparation, synthetic biotechnology, etc., while the brand side is often caught in homogenization competition, making it difficult to build a brand moat.
Take the category of freeze-dried mask. As a rapidly growing sub-category in recent years, there have been many explosive products. For example, in 2020, the SKU of Yuze freeze-dried mask will reach 2 billion; In 2021, Winona’s double eleven pre-sale freeze-dried mask products were pre-sold in three seconds.
But in fact, these explosions, such as Yuze Centella asiatica reassuring repair mask, Winona soothing repair freeze-dried mask, and Appropriate Herbal Gentian reassuring repair freeze-dried mask, were all made by the same foundry that mastered the core freeze-dried mask technology-Weibo Haitai.
According to the information, Weibo Haitai has cooperated with many brands to list dozens of masks and essence products of herborist, Yuze, L ‘Oreal, Ke Beili, Yiyibucao, Winona, Royal Nifang and Liangliang.
Under such fierce competition of homogeneous products, it is difficult to impress today’s consumers only by fighting for low prices and "selling badly"It has become an industry consensus to improve R&D capability, increase investment in innovation and improve product quality.
In the first half of this year, the proportion of research and development expenses of domestic beauty cosmetics has increased to varying degrees. Huaxi Bio invested 187 million yuan in research and development in the first half of 2023, accounting for more than 6%; Betani’s R&D investment accounted for more than 4%, up 33.58% year-on-year; The R&D expenses of Giant Bio increased year-on-year, reaching 80.75%.
Image source @ 么么么么么么么么么么么么么么么么么么么么
In addition to research and development, domestic beauty brands are also making up for shortcomings.
For example, in August this year, the first factory of Yixian E-commerce was put into operation, integrating R&D, manufacturing and quality control, trying to build a moat through self-built factories; Winona gradually diversified her own sales channels, vigorously added more offline, and tried to get rid of single dependence.
Some domestic beauty products have gone abroad and started to show their strength on the international stage.
According to public data, Hua Xizi has been sold to Japan, the United States, Europe and other countries and regions; And relying on "girl’s heart" to win Lolita’s favorite flower knowledge has also caused repercussions in the Japanese market.
The process of the rising of domestic beauty products is doomed to be not smooth sailing. Only by reducing the low cost and increasing the consumption of feelings, a stable and far-reaching brand is bound to fail.
With the continuous evolution of these brands, more possibilities will be created in the future. May a hundred flowers blossom and domestic products become stronger.(This article is the first titanium media APP, written by Yuan Ning, edited by Zhao Hongyu)
references
Q2 Skin Care Products’ Restorative Growth, Focus on Performance Repair and Omni-channel Development of Key Brands in the Future-china galaxy Securities Research Institute
Reporting/feedback

Yin Tongyue, Yu Chengdong, said R7 was about to overturn the storm in the 300,000-class SUV market.

A few days ago, the car that just made its debut was unveiled at the Chengdu Auto Show, which opened yesterday. Today, at the HarmonyOS Zhixing booth of the auto show, two bosses, Huawei Yu Chengdong and Chery Yin Tongyue, got together again to promote the second Zhixing automobile product jointly created by the two parties, and further expressed the determination and attitude that Huawei and Chery will continue to cooperate closely.

After watching the live broadcast, there are two biggest conclusions: First, the product strength of Zhijie R7 has surpassed in all aspects, and it is expected to become the next explosion model of HarmonyOS Zhixing. Second, the cooperation between Huawei and Chery is close and stable, and the rumors about the disagreement between the two sides are once again broken. There are more new cars waiting for you in the follow-up intellectual circles.

We might as well unlock the product strength advantage of the intelligent R7 from the intelligent driving first-in the live broadcast, Yin Tongyue once again praised Huawei’s leading experience of intelligent driving. Specific to Zhijie R7, it is equipped with Huawei’s latest ADS 3.0 high-order intelligent driving system, which realizes the comprehensive improvement of intelligent driving, intelligent parking and active safety capabilities. The most powerful part of this intelligent driving system lies in the realization of a more human-like intelligent driving experience with a new end-to-end architecture, which can be opened all over the country and the whole country can rest assured. In fact, Huawei’s intelligent driving ability has always been the existence of the ceiling in the industry. It is not only the first to complete the opening of the city, but also the first to realize the intelligent driving ability from parking space to parking space. The leading edge is very significant.

At the same time, the highlight of the intellectual R7 is to solve the space problem of the coupe SUV. As mentioned above, the original intention of the birth of the coupe SUV is to meet the user’s pursuit of the coupe trend and the expectation of the SUV space at the same time, but they are very mutually exclusive. Once the back is added, the rear space is naturally limited. The intellectual R7 can be described as an all-round breakthrough. First of all, it follows the tradition, showing obvious body lines of coupe SUV, and the overall design style is relatively sporty. At the same time, the wheelbase reached 2950mm, laying a solid foundation for a large space. Moreover, it has been raised at the rear to further release the interior space. What is even more commendable is that it has achieved the lowest wind resistance of mass-produced SUVs in the world after the body has been optimized. For a pure tram, low wind resistance can almost be equated with low energy consumption and long battery life, which is worthy of Huawei’s design.

In addition, it is worth mentioning that the design of Zhijie R7 is amazing. Its vehicle design continues the family design style of HarmonyOS Zhixing, focusing on minimalism. The front face of the car body is equipped with All-in-One star-rail fusion light group and active air intake grille, which has great family recognition and further optimizes the wind resistance performance. With more and more models of HarmonyOS Zhixing family, Huawei’s design labels and maturity are getting higher and higher. Judging from the front face of R7 in the intellectual world, the exquisite science and technology has been grasped.

Obviously, judging from the product strength, the intellectual R7 has surpassed Model Y in all directions. When it comes to the brand level, Yin Tongyue also said in the live broadcast this time that Chery has invested nearly 10 billion resources and thousands of R&D teams in the intellectual industry project, and put the best production line and the best talents into intellectual products. Cooperation with Huawei is the first priority of Chery, and the intellectual world is the most important product of Chery’s whole group at present. Let’s gather the strength of the whole group and go all out to do a good job in the intellectual world! This remark has undoubtedly given a reassurance to the industry and outside. With the strong brand strength, the intellectual R7 is expected to break through quickly and cut Model Y..