New changes in the supermarket (new era picture scroll)

Customers are choosing vegetables in the convenience supermarket of Duck Bridge People’s Life Service Center in Beijing. In recent years, many cities have created a "quarter-hour convenient life circle", which has greatly improved the convenience of citizens in shopping, catering and medical care.

Our reporter Zhang Wujun photo

In Shilibao Store of Beijing Boxma Xiansheng Supermarket, sorting bags hung on metal chains are transported on the protection network. Customers can place orders online, which are sorted and packaged by employees in the store and delivered to their homes by delivery staff. Packaging bags with different colors represent different kinds of goods, realizing refined and efficient distribution.

Our reporter Zhang Wujun photo

Customers experience intelligent fitness equipment in a member store of a supermarket. With the development of intelligent economy, there are more and more intelligent technology products in supermarkets, such as VR glasses and AI equipment, which give customers the opportunity to experience offline and make up for the shortage of online shopping.

Our reporter Zhang Wujun photo

In Yaojiayuan Store of Beijing Qixian Supermarket, customers use the self-checkout system to pay.

Our reporter Jiang Yushi photo

Source: National Bureau of Statistics, China National Business Information Center.

With the support of Internet technology, traditional supermarkets have undergone online and offline integration transformation. When consumers place an order in the home mobile phone application, the supermarket staff can receive the order reminder and sort and package the goods at the first time. The delivery clerk delivers the goods to the door after picking them up in the supermarket, so that consumers can stay at home and deliver the goods to their homes.

The picture shows consumers shopping through the "multipoint" mobile phone application and making an appointment for 3 hours before delivery.

Our reporter Chen Bin photo

After receiving the order, the staff of Shilibao Store in wu mart, Beijing selected the goods on the shelves and packed them.

Our reporter Chen Bin photo

The distributor delivers the goods to the consumers within the scheduled time.

Our reporter Chen Bin photo

Supermarket is one of the most common retail formats in people’s daily consumption. Since the 1990s, with the advantages of complete categories, low prices and one-stop shopping, supermarket enterprises have developed rapidly and are well received by consumers. Shopping in the supermarket has become an important part of people’s daily life, which can not only choose products for shopping, but also relax. At present, the supermarket format in China has formed a pattern of "large supermarket+supermarket+community supermarket".

In recent years, with the acceleration of urban and rural residents’ consumption upgrading, there is a greater demand for quality goods and services, and new formats, technologies and models have emerged in the upstream and downstream of the supermarket industry chain, which continues to add color to the quality life of the people:

Warehouse-style member supermarkets are popular. Compared with ordinary supermarkets, warehouse supermarkets have made great efforts in expanding shopping space, reducing prices, launching self-operated goods and improving service quality, and adopted membership mode to further enhance consumer stickiness.

The rise of new retail supermarkets. Relying on digital technologies such as big data, informatization and mobile internet and efficient logistics system, we will create a new retail format integrating online and offline, and integrate technology into the fields of catering, logistics and retail. Instant delivery to home, online payment, and purchase at any time … The Internet has brought a series of service innovations, helping to build a convenient life circle for a quarter of an hour.

Boutique imported goods are popular in supermarkets. From famous European wines to coconut juice in South Asia, from cherries in South America to lobsters in North America … There are many kinds of high-quality and high-end imported goods, which allow people to "buy the world" at home and enjoy the development achievements of "opening the door wider and wider".

New demand has spawned new formats, and new models have brought new development. As more and more consumers are willing to pay for high-quality goods and shopping experience, it is foreseeable that the format of supermarkets will be more abundant in the future. No matter how the format changes, supermarkets should always do a good job in goods and services, build a supply chain with good quality and flexibility, and win repeat customers with high-quality services. It is believed that physical stores represented by supermarkets will achieve greater development and better satisfy people’s yearning for a better life by giving full play to their consumer base and the inherent advantages of offline shopping experience, continuing to explore diversified innovative formats and accelerating online and offline integration.

(Reporter Qi Zhiming)

Movie Market Observation | In 2021, China cinemas are constantly setting new records!

Special feature of 1905 film network With the closure of Beijing Yaolai Studios (Wukesong Store) due to problems in its shopping mall, the box office ranking of cinemas in China film market has been reshuffled again.

 

In the past few years, the cinema has always occupied the first place in the national cinema revenue. Nowadays, according to the data of Cat’s Eye Professional Edition, the national cinema rankings often change every month, which also makes everyone see different possibilities.


Since 2020, Beijing Capital Cinema (Xidandian) has become the new champion of the national cinema box office revenue.

 

Beijing Capital Cinema (Xidan Branch)


According to statistics, as of the time of publication, the annual box office of China mainland film market has reached nearly 46.006 billion yuan. By the end of September, 2021, the total number of big screens in China film market had reached 80,743.

 

As a cinema in the lower reaches of the industrial chain, it has the most direct and real feelings about the changes in the whole market and has the most say. What are the characteristics and changes of China cinema market in 2021? In this regard, 1905 Film Network interviewed Wu Xiuqi, vice president of Lumiere Film Operation Center, Yu Chao, deputy general manager of Capital Cinema, Cai Xiaoxue, director of UME Cinema Operation, and other domestic head cinema representatives.

 

Box office centralization

Diversification of revenue


"The key schedule has a certain box office output guarantee throughout the year, which is the first choice for head films. Compared with previous years, the difference is that in 2021, due to the uncertainty of the epidemic situation, the film schedule will be adjusted more, and the situation of focusing on the key schedule will indeed be more obvious. After all, the number of people watching movies in key schedules and box office output are more. " Wu Xiuqi took the lead in giving his own views. Under the influence of realistic factors, the phenomenon of film clustering in key schedules is more obvious.

 

At the same time, she also said that "the content of the film is still the core of box office competition, and the selection and promotion of the schedule are very important. Squeezing into the key schedule means more competition, and the choice is still in the hands of the audience. Cinema filming is mainly based on box office output. In 2021, there are also many cases of squeezing into key schedules but losing at the box office. "

According to statistics, as of now, Lumiere’s top ten box office films in 2021, etc., all come from the golden period.



In addition to the more concentrated box office output, the diversification of cinema revenue has become the norm in the market. In addition to the regular sales revenue in the past, in 2021, many cinemas began to cooperate with business models such as drama, talk show and script killing.

 

"In 2021, the cinema is still in the recovery stage. Now it will take some time to recover, so survival is the top priority for the cinema. Many of our cinemas, including the Xidan store of the Capital Cinema, are already doing some high-definition screening of stage images, cross talk, or the introduction of similar content. " Yu Chao said that how to make the best use of the idle resources of cinema time and space has become a thinking question in front of the cinema. The attempts and explorations of cinema+various business models are gradually increasing.


 

In the survey of the living conditions of the old cinemas conducted by 1905 Film Network in July this year, it was found that many theaters with a long history, such as Geological Auditorium, Jinsong Cinema and East Palace Cinema, also began to cooperate with Mahua FunAge and other drama teams, and some even provided services such as conference and venue rental. Some new cinemas are cooperating with wedding companies and script killing teams to unlock more scene experiences.

 

"Regardless of public perception or self-positioning. At present, cinemas are movie screening places, but in the Internet era, this can no longer meet people’s needs. " At an industry forum in 2021, Huang Sha, CEO of Pacific Film of Eying Group, admitted that facing the new situation, cinemas should be brave in self-innovation. She believes that the diversification of formats, the display of content value, the reconstruction of cinema space and the experience of consumption scenes will become the four key points of cinema development in the future.

 

Surprise of domestic film contracting

Multiple schedules create the highest record in film history


In 2021, the box office of New Year’s Day, Spring Festival and Qingming reached record highs, laying the foundation for the rapid recovery of China film market. As the "nerve" of the film industry, cinemas have more revenue protection.

 

"The first is surprise. This year, we started in Hi, Mom during the Spring Festival, and then went to The Battle at Lake Changjin in the National Day file, including the recent box office dark horse. The surprises brought by domestic films are one after another." Cai Xiaoxue said that from a personal point of view, surprise is one of the key words for the development of the mainland cinema market in 2021. Domestic films have contracted all the surprises of domestic audiences.


In 2021, domestic films became the absolute protagonist of the market. Among them, The Battle at Lake Changjin and Hi, Mom, two films with box office of 5 billion+,the former has surpassed the cumulative box office, creating a new single-chip box office record in the history of mainland film.

"From these domestic films, including cinema practitioners and other industries, we can see that everyone is working hard and the whole industry is very promising." I hope to be another key word for Cai Xiaoxue’s year-end summary of the mainland film market. The persistence of filmmakers and the succession of good works make the market development prospects full of hope.

 

This coincides with Yu Chao’s view.

 

"Because at least in this year, we saw Hi, Mom’s" Tang Detective 3 "and The Battle at Lake Changjin, which have grossed over 4 billion or even 5 billion. Good schedule, popular movies, let us see the hope of follow-up development. " Yu Chao believes that the excellent performance of domestic films has given more hope for the future market recovery.

 


The relevant data performance of the upstream content production section of the film and television industry shows positively that the whole industry can expect in the future. In the first quarter of 2021, the number of crews in Hengdian, Xiangshan and other film and television bases exceeded the best results in the same period in history.

 

The number of big screens will keep growing.

Future opportunities and challenges coexist.


According to the statistics of the National Film Bureau, by the end of September 2021, there were 14,235 cinemas and 80,743 screens in China film market, and the number of screens officially exceeded 80,000, with an average of 17.8 new screens per day.

 

Under the normalization of the epidemic, this growth is hard-won.

 

"I think market demand and state support have become the main reasons for growth. Market demand is the main factor, that is, the audience’s demand for good content will not change. As part of the cultural life, the support and support for the entire film industry at the national level is still visible. " Yu Chao believes that there are two reasons for the continuous growth of the number of big screens in China’s film market in 2021, and the growth trend will be maintained in the future.

 


In the future, the growth of cinemas in different cities will be further subdivided according to the actual situation.

 

"The number of cinemas in first-and second-tier cities is relatively saturated, and the growth rate is slowing down. The population and construction of third-and fourth-tier cities are accelerating, and the number of new cinemas will grow faster." Wu Xiuqi believes that in the future, third-and fourth-tier cities will become the main force of big screen growth, and the cinema layout in first-and second-tier cities will be more reasonable. Differentiated growth will become one of the trends of domestic cinema development in the future.

 

With the further improvement of urbanization rate in China, township cinemas will become a low-lying market value of cinema. According to statistics, when the number of screens in mainland China reaches 80,743, the number of screens in township cinemas is 12,958, accounting for 16% of the total, and there is still room for improvement.

 

With the efforts and support of all parties, the future of China film industry can be expected.


Milk tea contains non-dairy creamer. Can you drink it?

Original nuclear record nuclear record

Issue 204

Manuscript | NTU New Biography Future Editorial Department He Zhen Record Students

Gao Yaer Wang Jingyi Wu Sicun Jiang Huiling Yuan Jiaqi Wang Yuhe

Cartography | Wu Yuhang Ouyang Yuanfan Wang Yiqian

Editor | History Xiao Hong Zidong Zhang Ningxin Lin Xinyao

Typesetting | Wang Yuhe

foreword

"Would you like a cup of milk tea?"

Recently, with the improvement of the epidemic situation in Nanjing, various schools have relaxed the policy of closing schools one after another. Many students who have been "closed" for a long time can’t wait to get out of the campus and come to the food street outside the school. The first thing to do is to order a cup of milk tea to solve the "suffering of missing tea" for many days.

Milk tea has unconsciously become a part of the life of contemporary young people. Many friends responded that the elders at home were even more "superior" than themselves when they met milk tea. Milk tea can be described as "happy" for all ages.

However, in the past two years, a dark cloud named "non-dairy creamer" has entered the sight of tea lovers. Although everyone knows a little about it, it does not prevent it from being notorious, and it is often mentioned together with trans fatty acids, which makes people turn pale. So what exactly is non-dairy creamer? Is it harmful? Can milk tea containing non-dairy creamer be drunk? Which brands admit or deny the use of non-dairy creamer? Which tea shops are vague in wording and afraid to avoid the word "non-dairy creamer"?

The nuclear record has collected some relevant information, and I hope this healthy communication article about "non-dairy creamer" can bring you the answer.

What is "non-creamer"?

Creamer, also known as "creamer powder", is a powdered or granular product made from sugar (including sugar and starch sugar) and/or syrup, edible oil, etc. with or without milk, dairy products and other food raw materials and food additives. It is often used to pour it on coffee, black tea or jelly, tea jelly and tortoise jelly. ①

The history of non-dairy creamer can be traced back to 1958. Carnarson Company developed a water-soluble product with a taste similar to dairy products by using edible vegetable oil and other raw materials, and put it on the market under the label of "coffee-mate" in 1961. Once put into use, the product was widely welcomed by the market. Subsequently, other companies have gradually developed and produced similar products, and constantly explored the downstream application fields of non-dairy products.

 

coffee mate

In the 1980s, non-dairy creamer entered the domestic consumer market. The development of China’s non-dairy creamer market has mainly gone through the stages of import consumption, independent production and R&D innovation. With the further improvement of the competitiveness of domestic non-dairy creamer products, the products of domestic non-dairy creamer manufacturers with high quality have been exported to all parts of the world, and China has become one of the important producing areas of non-dairy creamer products in the world.

The prevalence of non-dairy creamer in food industry is not without reason. This food additive has good solubility, emulsification and dispersion properties, and has no repulsive effect on other raw materials; At the same time, the non-dairy creamer is not easy to be damaged by oxidation, and it does not need refrigeration, which ensures its long shelf life. More importantly, on the premise of low price, convenient use and low storage conditions, non-dairy creamer can effectively increase food flavor and make food taste smoother. For all these reasons, merchants have been very fond of this food additive all the year round.

However, in recent years, with consumers’ attention to food safety and the improvement of food health requirements, "non-dairy creamer" has entered the public’s field of vision, and has been labeled as "harmful", and even become a food additive.

Why is non-dairy creamer so unpopular? Can its harm to human body be reduced or avoided?

There is no need to "talk about the color change of non-dairy creamer"

Fat is the most important ingredient in the formula of non-dairy creamer, which provides a unique texture and viscosity for non-dairy creamer and gives the product a mellow taste. The fat in non-dairy products is provided by hydrogenated vegetable oil.

The harm of non-dairy creamer is discussed by everyone, and the key lies in this part of hydrogenated vegetable oil. Incomplete hydrogenation of hydrogenated vegetable oil will produce "trans fatty acids", which are harmful to human body.

On October 12th, 2011, China’s health authorities issued the national standard GB28050-2011 "General Rules for Nutrition Labeling in prepackaged foods", in which clause 4.4 of "4 Mandatory Labeling Contents" stipulates that "when food ingredients contain or use hydrogenated and/or partially hydrogenated oils in the production process, the content of trans fats (acids) should also be marked in the nutrition composition table". In addition, D.4.2 stipulates that "the intake of trans fatty acids should not exceed 2.2 grams per day, and excessive intake is harmful to health. The intake of trans fatty acids should be less than 1% of the total daily energy, which is harmful to health. Excessive intake of trans fatty acids can increase blood cholesterol, thereby increasing the risk of cardiovascular diseases. "

Screenshot of General Principles of Nutrition Labeling in prepackaged foods (GB28050-2011) by official website, Institute of Nutrition and Health, China Center for Disease Control and Prevention.

According to the Report on the Intake Level and Risk Assessment of Trans Fatty Acids of Chinese Residents issued by the National Food Safety Risk Assessment Center in March 2013, the energy provided by trans fatty acids through dietary intake in Chinese accounts for only 0.16% of the total dietary energy, far below the limit of 1% recommended by WHO.

However, with the development of hydrogenation technology, it is now possible to produce "completely hydrogenated vegetable oil" without trans fatty acids, that is, "zero trans fatty acids" non-dairy creamer. At present, the content of trans fatty acids in most brands of coffee partners on the market is almost zero. Although the product ingredients on the packaging contain non-dairy creamer, they will be specially labeled as "zero trans fatty acids". ④

"Zero" here means that the trans fatty acid content is lower than the standard threshold. The current standard of the Ministry of Health is that it can be labeled as "zero trans fatty acid" when it is lower than 0.3g/100g, and a cup of milk tea contains about 20~30g of non-dairy creamer. Therefore, if you can use the non-dairy creamer containing "zero trans fatty acids", the harm caused by the non-dairy creamer in a cup of milk tea is almost negligible.

Therefore, "containing or not containing non-dairy creamer" is not a direct criterion to measure the safety of a certain food. The quality of hydrogenated vegetable oil used by various manufacturers in the process of producing non-dairy creamer, that is, the content of trans fatty acids in non-dairy creamer, may be the focus we need to pay attention to. The most direct way to reduce the harm of non-dairy creamer to human body is to reduce the content of trans fatty acids. For consumers, if they want to reduce the harm caused by non-dairy creamer in some products, they should try to identify whether the trans fatty acid content in them meets their expectations.

According to the list of the top ten brands of non-dairy creamer listed by maigoo Brand Ranking Network, Hezhen Record searched the enterprise standards of these brands for producing non-dairy creamer in official website and official website in turn, trying to list the content of trans fatty acids and find out the food brands that cooperated with these companies. However, in the search, except for Dongguan Nestle Co., Ltd. and Jiahe Food Industry Co., Ltd., we can hardly find the enterprise standards of other brands (enterprise standards are more stringent than industry standards and national standards, and if enterprise standards are not formulated, production should meet the basic industry standards or national standards); At the same time, the cooperation between many brands is not open to the public. Therefore, the nuclear record has sorted out some effective information currently available to the top five non-dairy brands in the list, hoping to bring some reference to readers.

 

Tea merchants who admit/deny using non-dairy creamer.

Although non-dairy creamer is not equal to trans fatty acids, and adding non-dairy creamer to milk tea is not equal to endangering health, the public has always been wary of non-dairy creamer. In such a public opinion environment, do you want to use non-dairy creamer? What kind of non-dairy creamer do you use? Admit or deny? This is indeed a big publicity problem for tea merchants. Hezhenlu collected the contents related to non-dairy creamer in the publicity information of 16 well-known milk tea merchants for readers’ reference.

Note: The official propaganda information and netizens’ speeches collected in the above pictures do not represent Ben WeChat official account’s views and attitudes.

After popular science, have you understood in front of the screen that non-dairy creamer is not equal to trans fatty acids, and it is not as terrible as it looks? As long as "good oil" is used and "low acid" or even "zero acid" is added in the production process, it is a food additive that can improve the taste of products and reduce the unit price of products. Therefore, it is important to pay more attention to the content of trans fatty acids in the nutrient composition table when buying food. In addition, the use of food manufacturers, including non-dairy creamers, which are likely to cause people’s health concerns, should also clearly indicate the contents of non-dairy creamers and trans fats in their product composition tables.

More transparent information and a more responsible attitude can bring people more secure choices.

reference data

①《QBT 4791-2015 Non-dairy creamer industry standard

② Institute of Nutrition and Health, China Center for Disease Control and Prevention, official website: National Standard "General Rules for Nutrition Labeling of National Food Safety Standard prepackaged foods" GB28050-2011.

https://www.chinanutri.cn/gzrw_132/gjspyybqjkjyxd/201412/t20141229_108497.html

③ National Food Safety Risk Assessment Center. China residents’ dietary intake level of trans fatty acids and summary of its risk assessment report [J]. Food Safety Guide, 2013(8):3.

④ Wang Biao. Preparation of zero trans fatty acid non-dairy creamer [D]. Jiangnan University, 2014.

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The content of this article was first published in the Record of Nuclear Truth.

Please contact Ben WeChat official account for reprinting.

Original title: "Health | Milk tea contains non-dairy creamer, can you drink it?" 》

Read the original text

Lu Zhengyu’s peerless master broke 100 million at the box office and created a new form of comedy.

Billion poster


1905 movie network news The hilarious comedy "peerless master" directed and performed by Lu Zhengyu broke through 100 million at the box office yesterday. As Lu Zhengyu’s big-screen debut, in addition to the endless laughter, the imaginative power and the scene setting with wide brain opening displayed by the film became the focus of discussion after the release. For a time, "wide brain opening" and "unique style" became the most frequently mentioned keywords when people talked about this film.

The imaginative bridge setting and the film style with personal characteristics also give Chinese comedy a new form. In addition, the subversive performances of the actors and the exquisite and shocking visual presentation have also refreshed the public’s cognition of comedy films — — "It turns out that in addition to making people laugh, comedies can be imagined infinitely."

 

The story is original and imaginative.

Comedies also have brain holes.

As a hilarious comedy, in addition to the endless stream of jokes, what many people didn’t expect was that "peerless master" had an imaginative story setting and was also rated as "the biggest surprise of the whole film" by the audience. In the movie, the bridge segments with wide brain holes, whether it is the Mao Pant confrontation between Fan Wei and Yasuaki Kurata, the magical brain tonic after Cai Guoqing finished eating food, or the wonderful soup fight between Fan Wei and Chen Chong, have impressed the audience and refreshed many people’s understanding of comedy movies. "The style is very unique. I didn’t expect comedy movies to be filmed like this."

The imagination of "peerless master" was praised

After watching the film, many viewers were deeply impressed by Lu Zhengyu’s wild imagination. "The director is very powerful, and all kinds of magical and fresh settings were brainwashed by the horizontal bar roast leg of lamb and the fan cut ham."

 

Maximize everyone’s "comedy potential"

Director Lu Zhengyu did it.

The peerless master brings together many actors such as Lu Zhengyu, Guo Caijie, Fan Wei, Chen Chong, Cai Guoqing, etc. Surprisingly, every actor in the film subverts himself and shows a comedy performance that is completely different from the previous image. Guo Caijie, the fairy goddess, challenges the violent muscular woman, and Joan Chen Su Yan, an award-winning actress from Golden Horse, appears. Fan Wei even staged a hilarious performance of knitting wool pants with noodles, poking the jokes of countless audiences. It can be said that Lu Zhengyu accurately tapped the comedy potential of every actor.

Lu Zhengyu sends Weibo.

Among them, the most surprising thing is Cai Guoqing who plays the super villain. Cai Guoqing, who was born as a singer, is a male god in the hearts of many mothers. This cross-border comedy show vividly shows a villain boss who hides a knife in his smile and is full of cuteness. He has both a sense of joy and cuteness, and has won a lot of praise from netizens. "Unexpectedly, Teacher Cai has such a talent for comedy", and some netizens commented that "The peerless master has opened a new chapter in Teacher Cai’s acting career", which is very funny.

Comedies also have special effects.

Exquisite production with full heart

In addition to the imaginative storyline and the subversive performance of the actors, the excellent post-production also made the audience praise again and again. After watching the film, many people invariably mentioned the important scene of the film, Fallen Street, which was taken from the snack street in Changsha, Hunan Province, and aroused many people’s resonance. "I thought of my childhood. It can be seen that the director is very careful, from the street layout to the signboard name and even the passerby dress, which is particularly real and has a strong sense of substitution. "

The peerless master reveals a strong sense of poverty.

The post-production of the film also surprised many netizens, among which Fan Wei and Chen Chong’s fighting soup segment became one of the most impressive segments after watching the movie. The confrontation between the water wolf and the white crane is very vivid, and many viewers sighed with emotion, "I didn’t expect a comedy to have such amazing special effects." The bucket soup fragment is too burning! Excited and moved by the emotions behind him, the director really combined the special effects with the plot just right. "

Experience a special education teacher’s day and lift the wings of a broken-winged angel together.

  Shi Yang (right) uses toys to attract the attention of hearing-impaired children.

  Liu Fang teaches students in sign language.

  Zhang Yi gives instructions to the students.

  Xia Hao’s students are studying in the classroom.

  In the special education industry, students are generally called "angels with broken wings" because of physical defects. These children can’t hear the sound of the world or see the colors of blue sky and white clouds. Fortunately, there is such a group of people who have knocked on the hearts of children with love and persistence year after year. They may rarely feel the sense of accomplishment of "peaches and plums are all over the world", and what makes them happy is nothing more than the students making their first sound, knowing a new word and mastering a life skill … … They have a common name: special education teacher.

  On the eve of Teacher’s Day, the reporter of Xi ‘an Evening News invited some citizens’ representatives to enter the world of special education teachers in primary schools, middle schools, universities and other places, and experience the "one day of special education teachers", showing the original ecology of special education teachers’ work and life, and experiencing their different teaching and unknown ups and downs.

  Shi Yang, a language training teacher for children’s rehabilitation — —

  A guide for hearing-impaired children at the beginning of their lives

  "Where are the little cat’s eyes? Xuan’s eyes blink. " On the morning of September 6, in the classroom of the Rehabilitation Training Center of the Second School for the Deaf in Xi ‘an, Shi Yang, a rehabilitation language training teacher, was giving a parent-child class to the hearing-impaired child Xuan (a pseudonym) and Xuan’s mother. Xuan Xuan, 1 year and 7 months old, is a little angel whose ears are covered by God. She was screened for hearing impairment at birth and was diagnosed deaf six months later.

  Shi Yang played a game with a kitten toy to attract her attention. There are also many toys and audio, triangle iron, drums and other vocal AIDS covered with cloth around her. Shi Yang said that normal children can hear voices when their mothers are pregnant, and hearing-impaired children have adapted to the silent world when they are diagnosed again at birth. Even if you wear hearing AIDS, you should start training as soon as possible, so that children can hear and perceive sounds and their corresponding things, and finally learn to make sounds.

  "Rehabilitation training is the enlightenment point of hearing-impaired children, the first step to create possibilities and hopes for them, and an extremely important step. If the effect is good, hearing-impaired children can speak normally." Shi Yang said that more and more parents are aware of this and take their hearing-impaired children to language training as soon as possible. The youngest student in the rehabilitation training center this year is only one year and one month.

  Because the students are young and can’t sit in the classroom and concentrate on training, Shi Yang can only attract his attention with toys. In class, when she cried, she sang children’s songs, and she made a lot of noise. She had to stop the class and play with her. Sometimes she would climb everywhere, and Shi Yang would climb all over the classroom.

  "Try not to let the child see the mouth shape, let her listen to the voice more, the child has strong imitation ability, and can’t talk frequently." After training Xuan’s listening comprehension, Shi Yang will also give guidance to Xuan’s mother and demonstrate that Xuan’s mother can also train her children correctly at home.

  Unlike other teachers in class, the students are young, and Shi Yang needs to sit cross-legged on the mat for class. After a class, her legs are all red, and when she stands up, she almost loses her footing. Just after seeing Xuan off, another pair of parents and children who had a parent-child class walked into the classroom again.

  "I never feel tired. I have seen too many children open their mouths for the first time ‘ Mom ’ The scene has also seen many children successfully get out of school after recovery, which is the best reward for me. " Shi Yang said that she has always had a dream that all deaf-mute children can enter ordinary schools. Only deaf-mute children without deaf-mutes is her never-ending goal.

  Citizen representative experience

  "The first time I saw a class for such a small deaf-mute child, it was not easy for Teacher Shi to climb over and interact with the students." After a rehabilitation language training class, Li Hao, a citizen representative, was deeply touched. In his view, scientific correction and early intervention are important missions of special education, and special education teachers play an irreplaceable role in these two aspects.

  "Teachers use professionalism and patience to care for special children and help them integrate into society. The special education teacher represented by Shi Yang is the guider of special children in the early life, and interprets the significance of rehabilitation education with professional spirit. "

  — — Li Hao (a graduate student who lives in Zhonghai Guanyuan Community on Qujiang Avenue)

  Liu Fang, a Chinese teacher in a deaf-mute school — —

  Help children build logical relationships word by word.

  "This year’s lilacs seem to be particularly lush, both inside and outside the city … …” As soon as I entered the teaching building of the Second School for the Deaf in Xi ‘an, I heard the sound of reading with unclear words, which was completely different from the imagined silent classroom.

  These reading sounds were read by nine deaf-mute students in grade seven, who used sixth-grade textbooks from ordinary schools. Liu Fang, a Chinese teacher, stood on the podium and led the students to read aloud together. In order to let the students see the mouth shape of pronunciation clearly, she tried to read every word fully, even exaggerating, and commanded up and down with one hand following the tone.

  Liu Fang took the students to read the passage of nearly 100 words for three times, and asked two children to go on stage to sketch sentences describing lilacs. After the whole class, only two paragraphs of the six natural paragraphs were spoken. Liu Fang said: "I have taught them the words in the text in one class the day before. It takes at least four or five classes to finish a text."

  Liu Fang said that because of the lack of language environment, deaf-mute children are prone to problems of disordered word order and unreasonable logic, and their language use ability is very poor. Writing articles is just keeping a running account. In order to help students establish logical relations, straighten out word order and make better use of words, she can only lead students to read and help them understand again and again, so as to achieve the point where practice makes perfect.

  There is a timetable on the back wall of the classroom, in which Chinese and math classes account for most, and most of them are connected with two identical courses. Liu Fang said that one class can only talk for a short period, and only two consecutive classes can finish one class. "The Chinese class in the compulsory section is an important step to help deaf children establish a logical relationship, and they dare not relax."

  Exaggerated oral expression and standard sign language movements, in order to attract students’ attention, she kept walking in the classroom. After two classes, Liu Fang’s voice was a little hoarse. She put her hand on the podium and said "goodbye" to the students with a smile.

  Liu Fang said with a smile that these special children are as keen as radar. Once, they were in a bad mood. Although they tried their best to hide their emotions, they were discovered by the children. "Teacher, are you in a bad mood? Don’t feel bad. " Liu Fang, who was in class, was interrupted by students. A simple and unclear sentence made her surprised and moved. Since then, her face has been full of smiles every day in class. "No matter how tired I am, I can’t show it. I hope I am a person with light in my heart, illuminating the children’s world with my own light and making them feel warm."

  In her seven years as a teacher, Liu Fang received flowers from students for the first time the year before last. "I clearly remember that it was a red carnation wrapped in white plastic paper with purple dots on it." Liu Fang’s eyes are a little wet. She said that if she can make a wish, she hopes that the children can make a little progress every day, and with the help of teachers and parents, they can master life skills and live independently when they leave campus. This is her most anticipated Teacher’s Day gift.

  Citizen representative experience

  "The Chinese class for deaf-mute children is like this. The teacher is too hard." Mr. Zhong, a college teacher who lives in Furong West Road, was very emotional after experiencing a Chinese class for special children. "Teachers should not only tell the children the content of the course loudly, but also do sign language at the same time, so that the children can understand the content of the article from two aspects: sound and movement."

  Zhong Yibo said: "When Mr. Liu Fang speaks every word, she will guide the children to pronounce a tone close to the correct pronunciation through the combination of pronunciation skills and sign language, which is not easy compared with giving lessons to ordinary children."

  — — Zhong Yibo (college teacher)

  Zhang Yi and Wang Shuai, football coaches of blind and dumb schools — —

  One-armed teachers form blind football teams.

  "Wu Jiacheng, stop first, the left shoelace is open." On the afternoon of September 6th, the newly formed football team of Xi ‘an School for the Blind and Dumb gathered on the playground. Coach Wang Shuai saw a student’s shoelaces open and squatted on the ground to help him tie them. Another coach, Zhang Yi, stood in the front row, followed by other students, hand in hand, standing in front of the goal about 80 meters away.

  Wang Shuai guarded the goal, shouted "Go", and threw a football with bells inside, which could make a sound. A student opposite waved his arm and moved in the direction of the sound. The little football hovered between the students’ left and right feet and moved in the direction of the goal. Just a few steps later, the football was "lost", and the students looked half-faced, followed the sound of the bell, and then went to get the ball back.

  This is a special team. The players are a group of blind children. Wang Shuai, who was guarding the goal, kept shouting "Hey, hey, hey" while clapping to guide the students. The student got up the courage to kick and the ball scored, but the child who didn’t know the shooting situation still stood where he started. "The goal is great. Go back to the queue." Only after Wang Shuai gave the student an affirmation did the student happily run back to the queue.

  "Pay attention to pressing down the center of gravity and swing your arms naturally." Zhang Yi, the coach of the team leader across the goal, has been observing the movements of each student and then correcting them one by one. Zhang Yi has been a coach at school for 22 years. Before he came to school, he lost his left arm in an accident. As a computer teacher, he happened to see students kicking plastic bottles and asked them what they were doing. The student replied that he was playing football, which made him feel the students’ desire for sports, so he formed a football team. The newly formed team, with a total of 13 people, has just started the training of basic movements. Every movement should be demonstrated to let the children feel and learn, and then bend down to straighten their movements one by one. A team needs to train for at least one and a half years to make all the players run with the ball without dropping it. To reach the level of completing the game, it needs to train for at least three years.

  Wang Shuai has been a coach for 19 years. When it comes to the preliminaries, he and Zhang Yi practice with their students for more than ten hours every day. Referring to these years of training, Wang Shuai said frankly: "Tiredness is certain, but we have the motivation to persist." Today, Li Yu, a professional athlete of Liaoning province’s football team for the blind, used to be a student of a school for the blind and dumb.

  Zhang Yi believes that blind feet can not only help children get rid of blindness, but also enhance their physical fitness and improve their self-confidence and ability to live. "The world running in the sun is bright, and it is our greatest comfort to see their progress."

  Citizen representative experience

  "I can’t walk with my blindfold on, let alone play football. Blind students play too well. " After watching the training organized by Zhang Yi and Wang Shuai, Bai Yang, a citizen representative, expressed his deep respect for the two teachers. Bai Yang said that it was touching that Mr. Wang Shuai carefully examined the details of each child’s shoelaces before the training began. Teacher Zhang Yi has only one arm, and can also guide and lead blind students to run and play football on the playground. "We can’t imagine teaching blind students to play football, but the two teachers really did it." — — Bai Yang (employee of a bank in Keji Road, High-tech Zone)

  Xia Hao, the head teacher of senior three in the school for the blind and dumb — —

  Guide students to "touch" the beauty of mathematics

  Xia Hao used to be a coach of the football team of Xi ‘an School for the Blind and Dumb, but since he taught senior high school students, he temporarily put aside the work of the football team and devoted himself to preparing for the college entrance examination.

  "The college entrance examination is an important threshold for children, and I hope to help them seize this opportunity to enter colleges and universities." Xia Hao said that there are only three students in his class, and he is a senior three this year, which is also the first senior three since the establishment of the school for the blind and dumb. The first session means zero starting point and zero reference, which requires Xia Hao to pay more efforts and care.

  The first thing Xia Hao does when he comes to school every day is to go to the classroom first. He cleaned the classroom and checked it again for obstacles to ensure that all the students arrived at school safely.

  All three students in the class like music and have formed a band, dreaming of being admitted to Changchun University for further study. Students rehearse twice a week for two hours each time. Xia Hao is the logistics and chef of the band. He always accompanies students, helps to set musical instruments and move chairs. When the band went out to perform and compete, it was Xia Hao’s job to move the stereo and musical instruments. He ran before and after by himself, and took over all the work.

  Mathematics is one of the most difficult subjects for blind students. As a math teacher, Xia Hao should also guide students to "touch" the beauty of mathematics. Xia Hao said that band training usually takes a lot of time, and he is worried that he will make time for students to make up lessons every night. In order to let students understand mathematical concepts intuitively, he tried many ways of "touch teaching". "Using rice and sand can make them feel the change of volume. To understand the concept of function, I will draw graphics on the palm or back of each child."

  Xia Hao said that the learning status of the three children is different. In order to let the students learn math well, he made a detailed learning record for each child, and he recorded which child was wrong and which piece of knowledge was weak. In class, if a student can’t understand it once, he will teach it three or five times, and repeat it again and again until the student understands it.

  Citizen representative experience

  "Teacher Xia is a class teacher and a parent. I am very touched to hear that he has to accompany students every weekend and holiday, taking them to eat hot pot and jiaozi." Feng Ruili, a community resident who lives in Changyanbao Street, said that next year, Mr. Xia will take his students to their favorite universities to take the college entrance examination, hoping that their dreams will come true. "Although the process is very bitter, Teacher Xia’s efforts will not be in vain."

  — — Feng Ruili (community resident of Changyanbao Street, Yanta District)

  Liang Zenghua, Teacher of Special Education College of Xi ‘an Academy of Fine Arts — —

  Innovating traditional courses to stimulate students’ unique talents

  Liang Zenghua is an arts and crafts teacher in the Special Education College of Xi ‘an Academy of Fine Arts. Because deaf people and ordinary people have different understandings of words and sentences, Liang Zenghua often uses pictures to replace traditional characters for teaching. Presentation (PPT) is an essential tool for Liang Ceng Hua’s class. The PPT of a class should be supported by at least two or three hundred pictures. From collecting pictures to making PPT, it takes six or seven hours to prepare lessons for each class, but Liang Ceng Hua never feels hard. He said, "Special children have a more delicate understanding of pictures and have different understandings of art. Picture teaching can better stimulate students’ creativity."

  In addition to being a professional teacher, Liang Zenghua is also the vice president of the College of Special Education, in charge of teaching arrangements. In his view, every special student has a unique talent that is different from and higher than ordinary people, and the traditional arts and crafts as the teaching basis can only ensure the students’ completion of their studies and their basic survival after graduation. In order to expand the unique space belonging to special students, he looked through a lot of materials and visited many colleges and universities. After continuous research, he sorted out a set of innovative and integrated courses.

  "Only by integrating two or three courses and applying arts and crafts to practical arts can students’ works better adapt to the trend of the times and the market." Liang Zenghua, for example, said that by combining the traditional fiber art class with leather goods class, students can be taught to make fiber-woven purses.

  "The duty of university teachers is not only to help students master certain skills and solve employment problems, but more importantly, to help them find their future direction and gain a foothold in society." In Liang Ceng Hua’s view, special students have unique advantages, and deaf-mute students can calm down and create wonderful audio works in a silent world. "College education can make children go further on the road of art, which is also my duty."

  Reporter’s sentiment

  Before the interview, I always thought that specialized courses were to help special students acquire skills, but Mr. Liang Zenghua’s goal was more than that. He always stressed that every special child has absolute advantages, so that special children should walk in front of the social road and stimulate the potential of their unique space. Let students not only have works, but also have creations to keep up with the times. This is the significance of higher education. (Reporter Ma Xiang)

LAY’s album Changsha signed for fans to improvise and show their musical talents.

1905 movie network news On November 5th, musician LAY returned to his hometown of Changsha with his second solo album "SHEEP" to hold a signing ceremony. Zhang musician, who has always been warm-hearted to fans, personally made the famous chili fried meat in his hometown and brought it to the signing party for fans to taste. He also compiled the fans’ messages into lyrics, improvised music and played songs on the spot, and inadvertently showed his musical talent while using music.

 

As LAY’s second solo record, SHEEP has refreshed many music lists at home and abroad since its release, and achieved impressive results. This time, Zhang musician returned to his hometown of Changsha with his new album "SHEEP", held the signing ceremony at his doorstep, and brought the honor of "SHEEP" back to Changsha. At the event site, LAY arranged special benefits for the fans, personally cooked and made the famous Changsha dish Chili Fried Meat, and passed on his full heart to each other through delicious food. Not only that, Zhang musician also compiled the messages of fans on the message board into lyrics, improvised music and sang on the spot, and expressed his gratitude to fans in the form of music.

 

In view of the fact that LAY wrote the fans’ names XBACK on their hands and necks in the first two signing activities, where the musicians will write XBACK this time has become a hot topic among fans. At the beginning of the activity, the host also asked out of curiosity. LAY bluntly said, "In my heart", and the fans collectively cheered sweetly: It’s amazing. Finally, the whole activity was carried out in a pleasant atmosphere.

Know: the man has gold under his knee, but he kneels for a movie!

  Recently, a movie, a person and a thing have set off the film circle. That is the event that producer Fang Li knelt down on the webcast platform for the film "A Hundred Birds at the Phoenix".


  Who is Fang Li? Many outsiders may not know him very well. Although Fang Li is a senior filmmaker with a good reputation in the film industry at present, he is actually a "monk halfway".


  Fang Li graduated from East China Institute of Geology (now east china institute of technology) with a major in applied geophysics in 1982, and obtained an MBA from WakeForest University in 1989. In 1991, Laurie Industrial Company was founded, which is currently the top geophysical instrument company in the world and has achieved great commercial success in the fields of earth science and marine science and technology.


  It is such a "sophisticated" person with high intelligence similar to Andy, the heroine of Ode to Joy, who resolutely devoted herself to the film industry in 2000 and founded Laurie Film Company. Fang Li made movies out of his true love for movies, rather than simply holding the mentality of making money by investing. Most of the films he has invested in are literary films, such as Wang Chao’s Anyang Baby and Lou Ye’s Summer Palace. Recently, he has invested most in Li Yu’s films, Guanyin Mountain, Second Exposure and Growth of Everything. The one who makes the most money should be Han Han’s "See you later".


  Recently, Fang Li’s busy movie is "A Hundred Birds at the Phoenix". A Hundred Birds at the Phoenix is the posthumous work of the famous director Wu Tianming. Wu Tianming is a representative of the fourth generation directors in China. Many people may have seen his Old Well and FACE/OFF when they were "children". Although he has not made many films, almost every one of them has won domestic or foreign awards. He is a director who makes movies with his heart and loves movies with his life. Wu Tianming was 73 years old when filming "A Hundred Birds in the Phoenix". At this age, most people should stay at home and support their grandchildren. Wu Tianming still insists on being in the first line of filming.


  The content of the film also tells the persistence of an old artist. Similar to Wu Tianming’s old work FACE/OFF, A Hundred Birds at the Phoenix is also a story of the demise of traditional art. In Wushuang Town, the folk art of suona, which has been passed down for a long time, is not only for entertainment, but also a kind of life evaluation for those who died in a long journey when holding a funeral. Only at the funeral of a respected person can you play "A Hundred Birds at the Phoenix". And "A Hundred Birds in the Phoenix" is a difficult piece, and only the top suona master can be competent. In the whole town of Wushuang, only Jiao Sanye, the leader of Jiaojiaban, who is famous in all directions, can play "A Hundred Birds at the Phoenix". The old-school suona craftsman held his breath, smothered one mouthful blood, and would rather die in the plush chair where the performance would be held.


  The People’s Daily commented that a hundred birds pay homage to the phoenix: It is a realistic film development path with China characteristics, China style and China style, which is in line with Life, Old Well, FACE/OFF and CEO and keeps pace with the times. This is precisely under the realistic background that the eastern and western cultures are coming from all sides. In the face of all kinds of historical nihilism thoughts and the "Westernization" of the East, it still retains valuable cultural consciousness and cultural determination. It is the result of China’s characteristic film creation.


  However, after the release of "Hundred Birds in the Phoenix", the proportion of films has been only about 1-2%. Most of the performances are in the early morning and late night, and many viewers said they wanted to see a movie, but they couldn’t buy tickets. For a literary film released at the same time as Captain America: Civil War, this result is regrettable, but not unexpected.


  Producer Fang Li couldn’t sit still. May 12th is the eighth anniversary of the Wenchuan earthquake, which is also a day of "phoenix nirvana" for the film "Birds at the Phoenix". On the same day, the film was released for a week, only earning 3.64 million at the box office, and the number of films was as low as 1.2%. Even though there were many big-name film platforms to help out, it didn’t help, and it was about to be shown. On the evening of the same day, Fang Li, the producer of "A Hundred Birds at the Phoenix", knelt down and kowtowed on the webcast platform, which shocked the industry and the outside world. When Fang Li knelt down, he said, "If you can arrange a golden field for us this weekend, Laos will immediately kowtow to you and kneel down to you … For the wishes of director Wu Tianming and for the audience, I am willing to beg you."


  This incident triggered the crazy brushing of social media and quickly evolved into a social topic. On the 13th, "Hundred Birds in the Phoenix" broke through one million in a single day and began to counterattack. On May 15th, the screening ratio of "Hundred Birds Facing the Phoenix" rose to 7.4%, ranking first. As of May 16th, the total box office of the film reached 25.98 million.


  Some people praised Fang Li for disregarding his own dignity for his feelings and loyalty, while others thought that this was a moral kidnapping, which ran counter to Wu Tianming’s own spirit and his theme of "suona is for himself" in "A hundred birds fly at the phoenix". Some people even think that this is a marketing tool.


  But even if it is a marketing tool, what’s the harm? The literary films invested by Fang Li, especially those directed by Li Yu in the past two years, have all done well at the box office. This has a lot to do with the team’s market awareness and marketing plan. Moreover, compared with the "hidden rules" such as buying box office and dividing points with cinemas, such marketing methods may be more tragic and aboveboard. To tell the truth, I don’t like to watch "high and low" literary films, but it is precisely because of the lack of audience base that China film market needs filmmakers like Fang Li who love movies and know how to promote different kinds of movies.


  After all, a mature film market can’t only have the living space of commercial films. After all, movies are not only commercial, but also an artistic expression. For the general audience, it is also a good choice to eat more big fish and meat and occasionally taste some porridge dishes.

Japan and South Korea released the annual box office, and China became the second box office producer in the world.


"Thailand" has achieved unprecedented success in China.


The attendance of "League of Thieves" has set a new record for South Korea.

    While the China film market rejoiced at the box office success in 2012 and the box office of two domestic films both exceeded 100 million US dollars, the annual box office of Japan and South Korea in 2012 has also been released, and the performance of local films in the two countries has completely overwhelmed Hollywood, especially the Korean film market, and the total box office value has increased. However, in terms of overall box office output value, Japanese and Korean film markets are not as good as China’s.

phenomenon: Local films performed well.

    Due to the reconstruction after the tsunami and the economic downturn, Japan’s box office in 2012 was not as good as before, with a long-term operation of 7.33 billion yen, ranking first in the whole year. In the top ten box office of the year, except for two Hollywood movies, the rest are domestic movies, and the animated film theater version occupies five of them.

    In the Korean film market in 2012, the number of 194.71 million people watching movies increased by 35% compared with that in 2011, while local films also accounted for 58.8% of the viewing share with 114.52 million people watching movies, breaking the previous historical record and breaking the 100 million mark for the first time.

    The overall box office of the Korean film market in 2012 reached 14,500 trillion won, and the number of people watching popular films set a new record in Korea. In the top 10 annual box office, except for three Hollywood movies, the rest are local 2D movies.

Top 10 Korean Movie Box Office in 2012

    Rank the number of people watching movies

    113.02 million

    212.319 million

    3 (Hollywood) 7.07 million

    47.06 million

    5 (Hollywood) 6.396 million

    64.9 million

    7 (Hollywood) 4.853 million

    84.694 million

    94.598 million

    104.515 million

Next page:
Impact: The overall output is not as good as that of China.

Investigation report on the professional groups of take-away riders in China

In recent years, the progress of Internet technology and the transformation and upgrading of mass consumption have spawned a large number of emerging occupations with diverse forms and fine division of labor. These emerging occupations have been officially incorporated into China’s occupational map since they were announced to the public by the National Bureau of Statistics in 2019. As a typical representative of these new occupations, take-away riders have played an important role in promoting the employment of migrant workers and college students, improving the employment quality of the poor and meeting the living needs of the people. However, the flexible employment and management methods of take-away riders have also brought new problems to the protection of workers’ rights and interests and the construction of social protection system.

Come and learn about this survey report on the professional group of takeaway riders with Xiaobian today ~!

Data description

The data used in this report mainly comes from the national questionnaire survey of take-away riders’ professional groups (hereinafter referred to as the "questionnaire survey"), which was jointly organized and implemented by the research group and the Institute of Sociology of the Chinese Academy of Social Sciences. The survey targets are people aged 18-45 who are engaged in take-away riders’ occupation from 31 provinces (autonomous regions and municipalities directly under the Central Government) in China. The survey time is October 2020, and the questionnaire was distributed through Tencent’s questionnaire platform. After data cleaning, a total of 6,190 valid samples were obtained. In addition, the government questionnaire data is used as a supplement to help understand the employment status of emerging professional groups and the relevant management and service measures for this group.

01. Current situation of professional groups of take-away riders

Group characteristics

According to the survey data, 90.8% of the samples are men and 9.2% are women. Agricultural registered permanent residence accounted for 68.9% and non-agricultural registered permanent residence accounted for 29.1%. As can be seen from Figure 1, in terms of the education level of the professional group of take-away riders, 47.1% are high school, technical secondary school or vocational high school, 24.0% are junior high school, 5.0% are primary school or below, 16.8% are junior college, and 7.1% are undergraduate or above. It can be seen that the education level of the professional groups of take-away riders in China is generally low, which also reflects that the professional threshold of take-away riders is low and there is no high skill.

Fig. 10 Comparison of the present situation of the demands of the professional groups of take-away riders on the government between China and Beijing.

From:?

Internet plus adds new vitality to agriculture.

Alleviate the difficulty of docking production and marketing, and promote agricultural products to leave the village
Internet plus adds new vitality to agriculture.

On July 2nd, the State Council held a routine briefing on the State Council’s policies, introducing the related situation of further promoting "Internet+agriculture" to promote the integration and development of rural primary, secondary and tertiary industries. Qu Dongyu, Vice Minister of Agriculture and Rural Affairs, Keke, Director of Market and Economic Information Department of Agriculture and Rural Affairs, and Zong Jinyao, Director of Agricultural Products Processing Bureau attended the meeting and answered questions from reporters.

Qu Dongyu introduced that in the next step, the Ministry of Agriculture and Rural Affairs will promote the project of "internet plus" agricultural products leaving the village, carry out the project of "information entering the village and entering the household" in depth, organize the national training of farmers’ mobile phone application skills, continue to run the "double innovation and double innovation" Expo, promote the in-depth development of mass entrepreneurship and innovation in rural areas, expand the scale, scope and content of regional experiments of agricultural Internet of Things, build big data of the whole industrial chain of important agricultural products, do a good job in monitoring and early warning of agricultural information, and promote the integrated development of rural primary, secondary and tertiary industries

Grasp the standardization of agricultural products and guide production and sales with big data.

"The top priority of’ Internet+Agriculture’ is to promote agricultural products out of the village." Qu Dongyu said that the Ministry of Agriculture and Rural Affairs will help farmers to sell high-quality, qualified and distinctive agricultural products to cities. This requires us to work with relevant departments to formulate policies, including traceability and standardization of the quality and safety of agricultural products, grading packaging and cold chain logistics, to ensure that agricultural products leave the village and can be sold at a good price.

"China is a big country with small farmers. How to connect with the big market, the Internet provides a rare historical opportunity and means." Qu Dongyu said that the Ministry of Agriculture and Rural Affairs will cooperate with the village-leaving project to help agricultural products from poor areas and other distinctive areas connect with hundreds of millions of small farmers in the big market, and work with relevant departments to issue guidance on agricultural products leaving the village as soon as possible.

The difficulty of unsalable agricultural products has been puzzling the development of agriculture and the increase of farmers’ income in recent years. "Standardization and grading pretreatment of agricultural products are prerequisites for realizing transactions." Qu Dongyu said that in recent years, the Ministry of Agriculture and Rural Affairs has been focusing on the construction of wholesale markets for agricultural products and improving the standard level of wholesale markets. At the same time, the construction of regional brand, enterprise brand and product brand of agricultural products has also been carried out.

"Agricultural and rural big data is massive. We should provide authoritative government information services and useful business information services through data collection, collation, development and utilization." Qu Dongyu introduced that the Ministry of Agriculture and Rural Affairs has organized 21 provinces and cities to carry out big data experiments on eight major agricultural products, improve the monitoring and early warning system, publish the wholesale price index of agricultural products every day, publish the market supply and demand report of 19 agricultural products and the supply and demand balance table of five products every month, and gradually realize the use of data management services to guide production and sales.

Establish a beneficial agricultural information society to open up the digital gap between urban and rural areas

"One embodiment of the urban-rural gap and dual structure is the digital divide between urban and rural areas." Keke pointed out that in view of this difficulty and pain point, the Ministry of Agriculture and Rural Affairs, on the basis of summing up the experience of "12316 agriculture, countryside and farmers information service hotline", implemented the project of information entering villages and households. At present, the whole province has been promoted in 18 provinces. There are 204,000 villages in China that have set up information clubs for farmers, accounting for 1/3 of the administrative villages in the country, which mainly provide public welfare services, convenience services, e-commerce and training experience.

Through the system of province as the core, city and county as the link and village as the node, the information service network covering the people, new agricultural business entities and agricultural socialized service organizations has been established, which can effectively improve rural governance.

In the next step, the Ministry of Agriculture and Rural Affairs will speed up the construction of the information society for benefiting farmers and ensure that more than 80% of the administrative villages in the country will be covered by 2020. Strengthen the training of selecting and appointing village-level information officers, give priority to selecting and appointing information officers from those who return to the countryside and rural youth who are interested in information services, and carry out training and enhance their abilities. Improve the construction and operation mechanism, mobilize the participation enthusiasm of enterprises and other social forces, and achieve sustainable development. Strengthen departmental cooperation, gather information resources related to agriculture, build a public service platform, and improve the service function and level of Yi Nong Information Society.

Grasp industrial integration and upgrade agricultural and rural economy

"In the past, agriculture was focused on agriculture, and farming was carried out on the farming industry, without linking processing, circulation and sales." Zong Jinyao believes that "internet plus" can use market demand and consumption information to guide production, processing and circulation, enhance the interconnection of primary, secondary and tertiary industries, and at the same time introduce the concept and technology of "internet plus" into agriculture, promote the deep integration of agriculture and other industries, and build an upgraded version of agricultural and rural economy.

Qu Dongyu said that in recent years, the Ministry of Agriculture and Rural Affairs has organized nine provinces to carry out regional trials of agricultural Internet of Things, and issued 426 technologies and application models of agricultural Internet of Things products to save costs and increase efficiency. In the cotton field planting of Xinjiang Production and Construction Corps, the Internet of Things technology is integrated and applied, and the comprehensive application benefits increase 210 yuan per mu. At the same time, agricultural and rural e-commerce has developed rapidly, and new formats have flourished. By the end of 2017, the comprehensive demonstration of e-commerce in rural areas had supported 756 counties, the retail sales of rural networks reached 1.25 trillion yuan at the end of last year, and the e-commerce of agricultural products was moving towards the 300 billion yuan mark, driving the number of employed people to exceed 28 million.

Since 2015, the Ministry of Agriculture and Rural Affairs has organized and implemented the subsidy policy for the integration development of the first, second and third industries. So far, it has arranged a total of 12.1 billion yuan to support the integration development projects. In 2017, the output value of China’s agricultural product processing industry reached 22 trillion yuan, and the business income of leisure agriculture and rural tourism reached 740 billion yuan. Various new formats and models such as creative agriculture, sharing agriculture and e-commerce emerged one after another.

In the next step, the Ministry of Agriculture and Rural Affairs should continue to implement the promotion action of rural industrial integration development: implement policies to guide integration, promote the implementation of support policies such as finance, finance, taxation, scientific and technological talents, land use and electricity consumption, support a number of counties, towns and villages, develop rural integration development pilot areas and demonstration parks, and cultivate integrated development enterprises; Develop industrial support and integration, encourage the development of breeding, processing and circulation, leisure tourism, e-commerce, healthy old-age care, health preservation and other industries, and build a rural industrial system; Improve the mechanism to drive integration, guide enterprises and farmers to improve the interest linkage mechanism through order agriculture and share dividends, and provide strong support for rural revitalization. (Reporter Chang Qin)