What kind of brand can be called a luxury brand and what kind of car can be called a luxury car?
Body size, configuration and price may all be the elements, but compared with these "hard configurations", brand connotation and culture may be the most important places to open the gap.
After all, to build a luxury brand will not happen overnight. In any market, cars are not only means of transportation, but also an important carrier of cultural heritage. Just like BBA, we can see the rigor of the German nation, Cadillac, and Lexus, we can see the ingenuity of Japan.
Then, when we return to China, which brand has luxurious connotation, can represent culture and inheritance, and can be branded with a five-star red flag in the hearts of the market and consumers?
Speaking of which, I think most people will think of a name-red flag.
In fact, since it came out in 1958, the red flag has always been a symbol of the national image and culture. It was born with a great mission. With its high-end positioning and unique design, it has become the symbol of the national leader’s special car, and it also carries the pride and dreams of countless people. Even after so many years, the red flag still represents the pride made in China and a symbol of the feelings of home and country.
At last year’s Shanghai Auto Show, Hongqi released a brand-new sub-brand, Golden Sunflower, and said that it would represent the integration of the top craftsmanship of Hongqi and the Millennium civilization of China, and the positioning of Hongqi Golden Sunflower Guoya, a luxury executive car, is the best carrier to carry this high hope.
In order to complete the mission of integrating history into design, the elegant appearance of Hongqi sunflower is fully influenced by China traditional culture. The headlights with bright front face draw lessons from the way of heaven and earth, and cooperate with the straight waterfall grille to present the elegance and grandeur of Chinese aesthetics, and also inherit the charm of the first generation parade car CA72; In order to highlight the dignity, the front of the car is also equipped with an automatic lifting flag that is rare in the market, and it is tilted forward by 23.5 degrees, always pointing to the North Star, which has a profound meaning.
The length, width and height of the new car are 5353/1998/1511 mm and the wheelbase is 3260 mm respectively. Therefore, on the side of the car body, there is not only the "oppressive feeling" brought by the large size, but also the smooth car body lines show a unique oriental aesthetic feeling, and the trend of high before and low after makes the car body look imposing, like a flag flying when the breeze blows.
The lines at the rear of the car are simple and substantial, and the horizontal chrome-plated decorative strips run through the rear of the car, adding a sense of solemnity. The effect of the taillights is very unique after lighting, and the modeling is inspired by the traditional "palace lanterns", showing the effect of radioactive light sources like wings. The embellishment of "Guoya" Chinese characters highlights vehicle positioning and cultural self-confidence. On the whole, every detail of the new car can withstand scrutiny, and it has also been polished by both design and technology, which reflects the pursuit of quality by the sunflower brand and the temperament that matches the luxury car.
When you open the car door, the central axis design is also full of solemnity and luxury, and the materials are exquisite. The matching of leather seats and solid wood decorative boards makes the whole space look luxurious and elegant. In order to better integrate the sense of science and technology with China elements in the car, in addition to auspicious clouds decoration and classical lines, Hongqi Sunflower Guoya is equipped with a scroll-type central control panel, a fan-shaped full LCD instrument, and AR-HUD, an electronic pocket guard, an atmosphere light, and wireless charging of mobile phones.
Of course, for such an ultra-luxury executive-class vehicle, the rear row space will naturally get more consideration. Under such a body size, setting up a four-seat version itself is "luxury", not to mention that Hongqi Golden Sunflower Guoya has also realized the penetration of the front and rear row central passages, optimizing the overall spatial layout and making the rear row spacious and transparent. The control screen of "controlling the whole situation" is also integrated on the central armrest of the rear seat. At the same time, a series of configurations such as mobile phone wireless charging and small table board are also integrated into it, which is convenient to use and brings the highest sense of dignity.
As for the power, whether it is the pursuit of the brand brought by the cylinder or the convenient experience brought by the new energy, the new car can meet the requirements. The high-standard 4.0T oil-electric hybrid system plus the 3.0T oil-electric hybrid system can cover almost all the needs of the intended customers, of which the maximum power of the 3.0T engine can reach 394 horsepower; The 4.0T engine shows amazing performance, and its maximum power is as high as 490 horsepower. Both engines are equipped with advanced HEV technology, intelligent four-wheel drive system and smooth 8AT transmission, which ensures smooth and efficient power transmission and quiet operation.
The innovative structures, such as "9H4M" cage safety design, CBS fiber reinforced structure design and 20m3/h(-250Pa) air tightness, three-point integrated magnesium alloy dashboard beam, double-W self-developed thermoformed aluminum door crash beam, penetrating aluminum profile threshold, super sound insulation double-layer firewall, three-layer thermoformed steel B-pillar and frame skylight bracket, highlight the vehicle’s dedicated pursuit for ultimate safety. No matter from which angle,
Perhaps it is destined to be owned by only a few people, but it deserves our attention.
The appearance of Red Flag Sunflower Guoya indicates that China automobile industry has found a new balance between inheritance and innovation. As a member of the State Guest Team, it not only bears the feelings of home and country, but also shows the confidence and elegance of China to the world. Every trip is a spread of China culture and shows the strength and charm of China automobile manufacturing. It bears the weight of history, shows the elegance of modern times, and becomes the pride of every China person.
A great country, a country of etiquette, is the first to greet guests and greet all directions. Let’s look forward to Red Flag Golden Sunflower Guoya continuing to compose brilliant music of China Automobile in the future journey. Through its excellent performance, luxurious configuration and intelligent technology, Hongqi Sunflower Guoya will surely set up a new monument in the global automobile market and become a symbol of national self-confidence and feelings of home and country.