Cheng Shuozuo (Xinhua News Agency)
In Camel Street, zhenhai district, Ningbo, Zhejiang, Xie Jianming, the captain of Jianganghu Community Aerobics Team, turned on the music at home and started doing exercises with the team members synchronously through internet connection. Photo by Zhang Yongtao (People’s Vision)
Located in a yoga club in Haigang District, Qinhuangdao City, Hebei Province, the yoga instructor is explaining the course to the students through live broadcast. Photo by Cao Jianxiong (People’s Vision)
The increasingly popular "Cloud Fitness" has entered the homes of ordinary people, and the development of "internet plus Fitness" is playing an increasingly important role. The Opinions on Strengthening the Construction of National Fitness Facilities and Developing Mass Sports (hereinafter referred to as the Opinions) issued by the General Office of the State Council recently proposed that "internet plus Fitness" will be promoted, the national community sports activity management service system will be developed, and the brand of "National Community Games" will be built.
"Cloud Fitness" is widely popular.
During the epidemic prevention period, home-based fitness and home-based sports have become the new fashion. Let fitness link "cloud" and embrace "cloud" is the choice of many fitness enterprises and sports practitioners. More and more sports enthusiasts choose the "cloud" fitness mode, and "internet plus Fitness" has ushered in rapid development.
According to the data of fitness software Keep, the average duration of user exercise during epidemic prevention is 36.2 minutes each time, nearly double that in 2019. In addition to the skyrocketing number of users of fitness software, many fitness institutions have also taken the opportunity to launch online services. Fitness instructors became "online celebrity" on the live broadcast platform, and many retired and active sports stars also boarded the "cloud" to record videos to guide public fitness.
With the increasing demand in the field of "cloud fitness", more and more "new players" have begun to flood into this field. Some sports media platforms and comprehensive video platforms make use of their respective advantages to allocate resources. Through cooperation with fitness institutions, media and sports management departments, they launch a series of fitness programs and resources, intervene in the pan-sports market and open up new business opportunities.
All localities are also actively exploring new fitness models that integrate online and offline. The home fitness online sports meeting in Xiamen, Fujian attracted many citizens to participate; Qinghai launched online home fitness activities, and a number of "promotion leaders" and "fitness experts" actively led the fitness fashion emerged; The "Balcony Marathon" and "Family Fun Games" initiated by Chengyang District, Qingdao, Shandong Province are popular among residents. A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic prevention period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.
The insiders believe that the "cloud fitness" during epidemic prevention has brought multiple benefits to national fitness, and the popularity of "internet plus fitness" will drive the growth of sports consumption and the development of sports industry.
Online fitness becomes a trend
In fact, with the rapid development of Internet technology and the enhancement of residents’ fitness awareness, the new form of "internet plus Fitness" has been developing at a high speed in recent years.
According to the report released by Zhiyan Consulting, the way of China people’s exercise and fitness is gradually expanding from tool-less fitness to the combination of "online and offline", and the number of online exercise and fitness customers has soared from 10.4 million in 2014 to 126 million in 2018. Industry insiders predict that online fitness is expected to continue to maintain rapid development in the future after the test during epidemic prevention.
Under the background of building a healthy China, the public pays more and more attention to sports and fitness. Can the cloud fitness method of exercising at home become a normal state to continue?
According to industry insiders, after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still be the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation has accelerated the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.
Zhang Desheng, Dean of School of Journalism and Communication, Wuhan Institute of Physical Education, suggested that sports, education, health and other departments should cooperate with the "internet plus Fitness" platform to establish a family sports and family health guidance system as soon as possible, establish a "sports and health promotion" database for every family, provide diversified and accurate guidance for family members’ scientific fitness, and encourage relevant industrial departments to develop fitness products that meet the market demand.
Community sports are smarter.
Regarding the development of "internet plus Fitness", the Opinions focus on the role of the Internet platform from the perspective of community sports.
The Opinions put forward that relying on the existing platforms and resources, we should entrust professional institutions to develop a national community sports activity management service system based on PC, mobile and third-party platforms, and integrate the layout of national public fitness facilities, scientific fitness knowledge, social sports instructors and other contents to realize the functions of fitness facilities inquiry and reservation, social sports instructor consultation and sports training registration.
At the same time, this system will also serve as the general service guarantee platform for the National Community Games. Relying on this platform, the brand of "National Community Games" will be built by market-oriented, and online and offline community events that are being or will be carried out in various places will be encouraged to join the platform voluntarily, so as to provide organizational management, talent technology and other support for related activities.
"Establish a national community sports activity management service system and promote ‘ Internet plus Fitness ’ The construction of the digital platform is actually to improve the intelligence, informationization and digitization level of the national fitness public service. " Zhong Bingshu, president of the Capital Institute of Physical Education, said that the community sports activity platform has established a very strong network for future national community construction, including community safety service guarantee and other aspects, and laid a foundation for the overall construction and development of the future community.
During the epidemic prevention period, with the help of technologies such as 5G and big data, online and offline fitness activities are getting through. Online public service platforms such as "Fitness Map" and "One Code for Fitness" have been launched in many places across the country. Users can realize various fitness needs such as booking stadiums, collecting sports coupons, registering for event training, and guiding fitness maps by using mobile phones.
Nationwide, the national fitness information service platform developed by the Information Center of the State Sports General Administration and the National Sports Technology Innovation Center organized by the Scientific Research Institute has collected the open service information of tens of thousands of sports facilities, including the information of more than 1,000 large public sports venues subsidized by the central government, and has functional modules such as free and low-cost open information disclosure of sports venues, venue reservation, event activities, live broadcast of events, and consultation and guidance on information construction of sports venues.