标签： 广州夜生活论坛

AITO asks the new M7： Adding extra points to the travel experience with super intelligence

The appearance of new AITO products always attracts the attention of the industry. Although there are frequent new forces to build cars, the brand created by Celeste hand in hand with Huawei, the world’s leading intelligent terminal provider, is still a special existence in the field of new forces, so that today, people are still talking about the bold attempts of both parties in the cooperative enterprise and the various performances in the intelligent field after AITO asked for the world.

AITO started the "accelerated running" after it came out, and successively released three smart cars, namely, the M5, M7 and M5 pure electric versions, which gained a good reputation. According to the survey, AITO has made outstanding performance in the quality ranking of medium and large SUVs in new energy in the first half of 2023, and AITO has been recommended by many car owners for its good performance. In May this year, the 100,000th vehicle of AITO rolled off the assembly line, which means that the brand has achieved a breakthrough from 0 to 1 in only 15 months. "This represents the recognition and trust of users, and also verifies the success of the smart car selection model." Yu Chengdong, managing director of Huawei, CEO of terminal BG and CEO of smart car solution BU, said.

"Speeding up and running" is still going on, and AITO continues to be "intelligent". In the past September 12th, the new M7 of AITO came out officially. This new car with a price of 249,800-329,800 yuan has been upgraded in intelligence, among which intelligent driving and intelligent cockpit are particularly worth mentioning. AITO circles call them "double intelligence".

AITO’s new M7 Max intelligent driving version is equipped with HUAWEI ADS 2.0 high-order intelligent driving system, which can realize full-scene, all-weather and wide-range perception of dynamic and static targets by means of 27 sensing hardware equipped around the vehicle, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm.

The 27 sensing hardware includes 1 overhead lidar, 3 millimeter-wave radars, 12 ultrasonic radars and 11 high-definition visual sensing cameras, which are equivalent to the 27 "eyes" of the new M7, and can realize all-round observation of road conditions without dead ends and fine recognition of obstacles by 99%. In the product evaluation, rows of cone barrels, stationary water horses, mounds of debris, trees falling on the roadside, and gravel falling from the mountain are all included in the evaluation scope, and they can’t escape the "eyes" of the new M7 in AITO. Not only that, the new car can also identify alien objects that pass outside the obstacle list, with a recognition rate of 99.9%.

Recognition is not the goal, but reasoning through recognition, making decisions quickly, responding quickly and saving the day. The "fully armed" AITO Jiejie new M7 can realize high-order intelligent driving with safety, comfort and efficiency in consideration after accurately identifying the behaviors of surrounding traffic participants, which of course includes urban sections and expressway sections during peak traffic hours. The new car can find the parking space and park it independently without self-learning, which truly achieves "visible parking"; Sentinel mode finds potential dangers nearby, and the system will give an alarm and record video …

AITO’s new M7 has both internal and external intelligence, including "clairvoyance", "clairvoyance" and powerful "immanence", which makes the title of "double intelligence" more appropriate.

The new M7 in AITO is equipped with HarmonyOS Intelligent Cockpit 3.0, which can freely switch between the screen of the mobile phone and the screen of the car, so that drivers and passengers can feel the magic of space jumping. For example, before getting on the bus, you are playing games, listening to music, brushing a drama, entering the cockpit, and you can continue to feel the experience through the big screen in the car just by touching online. The new car can also realize the functions of multi-finger touch, such as arbitrary zoom, free switching tasks, one-click touch of super desktop, and multi-function instant display. The experiencer commented that it is as smooth as Huawei Mate 60 Pro mobile phone.

Intelligentization not only gives the new car a smooth and smooth experience, but also can realize many other functions. For example, the new M7 in-car navigation in AITO Jiejie supports offline map voice navigation, and the recognition rate of offline map voice navigation can reach 99%. For example, AITO asks the new M7 to help car owners who "forget when parking" find their cars accurately through the APP. For example, the one-button car reservation in the cockpit can quickly help the driver and passenger to adjust the temperature and air inside the car through "memory", and reduce the sound inside the car through "soft voice command" to make the car as comfortable and quiet as a quiet forest.

Safety is always a topic that drivers and passengers care about. AITO asks the new M7 to create a good physical safety, and at the same time, it is also using its intelligent advantages to "second bless" the active and passive safety of vehicles.

In terms of physical safety, the new M7 of AITO International adopts a cage-type body design structure, with submarine-grade thermoformed steel accounting for 24.4% of the whole body, which can bear 17 tons of weight per square centimeter. Aluminum profiles are filled in the vehicle sill beams to increase the "bone density" of the vehicle, and they also protect the battery cells and battery modules of the vehicle body. The new car is equipped with 8 airbags, and it is also equipped with front double pre-tensioned seat belts.

In terms of intelligent "secondary blessing", the new car can support the low-speed driving scene of the vehicle forward and backward by expanding the AEB emergency braking function in the active safety system, covering the sliding scene and realizing the low-speed emergency braking; In the case of reversing, collision risks including children, anti-collision columns, cone barrels, etc. can be identified. The multi-sensor fusion sensing system of the new M7 in AITO can realize the longest detection distance of 200m and the maximum horizontal detection angle of 120, which increases the vehicle’s prediction of dangerous situations. AITO’s new M7 can increase the maximum braking speed to 90km/h through AEB automatic emergency braking, which can reduce the safety accidents caused by inattention and complex road conditions. In the tunnel section, AITO asks the new M7 to react quickly with the laser radar through the fully integrated sensing scheme, so as to avoid danger in case of abnormal weather or mountain falling rocks.

The highlights of the new M7 in AITO are far more than that. More highlights need to be felt by drivers and passengers themselves, and its price of 249,800-329,800 yuan is also very friendly to consumers. It hopes to truly face the vast number of family users in China, and truly become a product with high intelligence-to-price ratio with "smart equal rights" instead of "brand premium".

I look forward to the listing performance of the new M7 from AITO, and expect more users to experience the new driving experience brought by its high technology. (Yang Yang)

Zhiji, it’s hard to be a prince of SAIC’s new energy vehicle.

For SAIC, Zhiji Automobile is a proper "prince", and it comes with its own aura and is highly anticipated.

Investment from SAIC, Ali and Zhangjiang Hi-Tech recently reached RMB 3 billion, with a valuation of RMB 30 billion.

At the presentation of SAIC’s 2022 semi-annual report, Zhiji was a "major strategic innovation project" of SAIC, and it was also mentioned in the semi-annual report that Zhiji Automobile was an important starting point for SAIC’s "upward development of independent vehicles".

At the beginning of the year, during the worst epidemic in Shanghai, SAIC tried its best to allocate resources to ensure that key new products such as Zhiji L7 went on sale. Zhiji Automobile has also been emphasizing the background of SAIC.

However, the sales of Zhiji L7 are not satisfactory. Since the delivery in late June, the delivery volume is not good. According to the data disclosed by the Association, in September, Zhiji L7 sold 1,019 units, and in July and August, it sold 816 units and 1,007 units respectively.

In the past, there were competitors such as Weilai, and behind them, there was a "direct biography" brother Feifan Automobile, which was about to go public. At that time, it would also seize the resources of SAIC. Can Zhiji afford to be the prince of SAIC?

In January, it sold for 1000 yuan, but it was difficult for the prince to win public support.

In September, the auto market improved.

Recently, according to the latest automobile sales data released by China Automobile Industry Association, the automobile sales volume in September was 2.61 million units, up 9.5% month-on-month and 25.7% year-on-year, maintaining a high-speed growth momentum. Among them, the sales volume of new energy vehicles reached 708,000, a year-on-year increase of 93.9%, and the market share reached 27.1%.　

Tesla’s ModelY sold 51,802 units in September, holding the top spot. The top 30 models have sold more than 5,000 vehicles per month. Among the new forces making cars, Ideal L9 sold 10,123 units. In the pure electric vehicle market with a price exceeding 400,000 yuan, the sales volume of Weilai ET7 in September was 2,928.

"ZhiJi monthly sales of one thousand, must be failed. Although it is said to be a high-end positioning of around 400,000, it will take thousands of units a month, which is similar. " Mr. Zhou, an insider of the car circle, said.

The sales volume is bleak. Besides the brand has just started and its popularity is not high, Zhiji’s investment in channel construction is not strong, which is also an influencing factor.

According to the statistics of Lujiu Business Review, Zhiji has about 40 experience centers and about 35 delivery centers in China. This kind of coverage network is somewhat inadequate.

Taking Beijing as an example, Lu Jiu’s business review learned that Zhiji has only four experience centers in Beijing. Among them, Beitou Shopping Garden Store has just opened on National Day. In contrast, LI has 18 stores in Beijing. Weilai Automobile has 21 stores in Beijing.

Not only that, in terms of distribution channels, Zhiji is also relying on SAIC. During the visit, Lu Jiu’s business review found that several Zhiji sales points in Beijing were made by traditional 4S Buick dealers.

For example, Wangfujing APM store, Zhiji automobile and Buick dealer Gadalai cooperate. Take the mode that Zhizhi pays to rent the storefront, and the dealer hires people to be responsible for the management.

This is somewhat similar to Huawei’s channel vendors, but slightly different. The M5 and M7 sample cars displayed in Huawei Experience Store are all purchased by the store owner himself. The sample cars in Zhiji’s store are directly provided by Zhiji, and dealers do not need to pay for them themselves.

Users book cars online, dealers take sales commissions, and deduct employees’ sales commission and marketing expenses, which is their own profits.

"Zhiji is like this, in order to reduce the pressure on dealers. If you pull the dealer alone, the cost will be invested. If the sales volume does not come up, it will be very troublesome later. " Mr. Zhou said.

When some car companies push new products, they will "apportion" the dealers, and at the same time, they will take some newly pushed models while entering those models that sell well. Mr. Zhou believes that Zhiji’s approach is somewhat similar to this method.

In addition, Zhiji is also conservative in brand investment. "SAIC is a state-owned enterprise, and its budget is very strict, so there are fewer advertisements." The sales staff of Zhongguancun exhibition shop told Lu Jiu’s business review.

If the sales volume does not come up, the turnover of sales staff will be great. "The basic salary of sales is 4,000 yuan. We can probably get 800-1000 yuan when we sell a car. Especially in the past few months, sales have not yet started. Some salespeople can’t sell cars, so they get a basic salary. The pressure in Beijing is great. He left without moving." The sales of Liu, who led the exhibition at Heshenghui, said.

In view of the current sales situation, what further measures does Zhiji have? Lu Jiu’s business review asked Zhiji’s official about this, but as of the time of publication, he didn’t get a reply.

02 35-400,000 range

The prince’s tough battle is not easy to fight.

As the "No.1 Project" of SAIC, Zhiji Automobile has high hopes. SAIC hopes that the Prince will fight hard and attack the independent luxury car market that the Group has not been able to win.

SAIC defines Zhiji as a high-end luxury brand. In the company’s 2021 annual financial report, there is such a description: through the listing of new products such as Zhiji, SAIC Audi and Cadillac, the product camp of luxury brands is further strengthened.

In terms of vehicle size, price and configuration, the target of Zhiji L7 is Weilai ET7. The models with two configurations of Zhiji L7 are priced at 368,800 and 408,800 respectively; The price of Weilai ET7 is about 450,000 to 530,000.

"Wisdom has more control and performance. We call this car the control involution king, which is a bit niche and biased towards those who like to play with cars. " A sales person surnamed Ren told Lu Jiu Business Review.

"We are cheaper than ET7. ET7 is mainly expensive in its service, because they have power exchange service. These are all costs, which will ultimately be reflected in the price of the car." He said that at present, Zhiji L7 has no power exchange service, so the price is cheaper than Weilai.

Compared with Zhiji, Weilai started early, has a strong brand influence, and relies on the unique positioning of "car as a service" to form a strong user stickiness.

In terms of sales volume, there is also a considerable gap between Zhiji L7 and Weilai ET7. Weilai ET7 sold 2,928 units in September and 4,349 units in June.

The prices of two products of Zhiji L7 have reached the price range of BBA. According to public information, only Weilai can occupy a place in the market segment of 350,000-400,000 yuan.

Hi-Tech Intelligent Automobile Research Institute believes that this road of Zhiji is very difficult. The top matching of Zhiji L7 with a price of 408,800 yuan is the model range of BBA, and the general effect will not be very good if the top matching is used to play the low matching of joint venture brands.

Tamia Liu, CEO of Zhiji Automobile, once said: "It is miserable and helpless for users who spend more than 400,000 plus tax close to 500,000 to buy BBA."

Today’s Zhiji car, the differentiated competition has not been shown, but the price and positioning have kept up. This kind of unsynchronization has the most intuitive appearance in sales volume. Although relying heavily on the brand and production and supply resources of SAIC, as an independent luxury brand, Zhiji lacks sufficient persuasion.

Can brothers still sit still when they are competing for the crown prince?

In the past, there were independent brands such as Weilai and many joint venture brands. Behind them, Zhiji Automobile also faced the resource competition of another brother, Feifan Automobile.

Feifan Automobile is an R brand wholly owned and operated by SAIC and its employees, and it is also a brand within SAIC. In contrast, Feifan car is more like a "prince" than Zhiji.

In the planning map of SAIC, it is Zhiji Automobile and Feifan Automobile that promote the development of independent brands. Moreover, Feifan Automobile, like Zhiji, is also a "major strategic innovation project" of SAIC.

Tamia Liu, co-CEO of Zhiji Automobile, has served as an important manager in various positions of SAIC, and has served as product manager, director of market operation department, director of product planning and deputy general manager of quality and economic operation department.

Wu Bing, CEO of Feifan Automobile, has 20 years working experience in SAIC. According to public information, Wu Bing has successively held important positions in several subsidiaries of SAIC-GM, Shanghai Automotive Group Insurance Sales Co., Ltd. and Xiangdao Travel.

Backed by SAIC and endorsed by SAIC is the basic strategy of Zhizhi. In Zhiji’s sales store, the words "Ali makes cars, SAIC quality" are particularly eye-catching.

In manufacturing, Zhiji also relies on SAIC platform. "SAIC has many resources, including the rear wheel steering technology of the car, the design of the chassis, chips and hardware equipment, all relying on SAIC’s supply chain." Ren surnamed sales of Zhongguancun exhibition shop said.

On September 22nd, SAIC announced that it will jointly invest with China Petrochemical, China Petroleum and Contemporary Amperex Technology Co., Limited to establish Shanghai Jieneng Zhidian New Energy Technology Co., Ltd., and will build charging piles at 50,000 gas stations nationwide.

Zhiji characterized this news as good for car owners, and all sales points made publicity signs: "Zhiji’s energy replenishment system will be expanded again, and relying on Jieneng Zhidian, a subsidiary of SAIC, we will fully promote the strong upgrade of the charging network."

Flying every car is the same strategy.

Wu Bing, CEO of Feifan Automobile, was also deliberately highlighting the resources of SAIC in an interview. It has always been emphasized that Feifan Automobile does not start from scratch, "but is carried out on the basis of SAIC’s huge resources".

On September 22nd, SAIC cooperated with PetroChina, Sinopec and Contemporary Amperex Technology Co., Limited, and Feifan Automobile also served as its own resource. Moreover, compared with Zhiji, Feifan and Jieneng Zhidian have a closer relationship.

"SAIC is in a difficult time now, and it is in urgent need of independent brands to do it as soon as possible. In the past, independent brands had a habit of having more brands, having more children and fighting, and the east was not bright and the west was bright. " Mr. Zhou said.

Although Wu Bing has been saying that Fei Fan and Zhi Ji do not constitute competition, in fact, the competition between them is inevitable.

The first is the competition for resources.

Feifan automobile is positioned at the high end, and Zhiji automobile is positioned at the high end. However, the price difference is not very big. The price difference between Feifan and Zhiji is about 50,000 yuan. As two independent new energy brands under SAIC, there is inevitably competition in the undertaking of SAIC brand resources.

In addition, the positioning of the two brands will overlap in the future.

The news learned by Lu Jiu’s business review is that Zhiji will launch a B-class car next year, which is the model that the company wants to take. This B-class car will have direct competition with Feifan.

"In fact, the L7 car is not a real car, it is a brand car. The real car is the B-class car released next year, and the company plans it like this. " "Just like Tesla, the earliest model started at 800,000, and then there were 300,000 models up and down," said Ren, a salesman at the Zhiji exhibition store.

Sales staff revealed that the B-class car released by Zhiji next year will be marked with ET5, Mmodel 3 and other models, which is Zhiji’s brand strategy.

Feifan R7 will be delivered at the end of October, and when the market runs away for some time, especially next year, Zhiji will launch a B-class car, when the two brands will directly fight.

If Feifan’s car sales are improving, SAIC will have to adjust its resource allocation in the case of tight resources.

To prove that he can be a "prince", Zhiji’s time is running out.

Explore the new fitness model ＂Cloud Fitness＂ in many places to practice new fashion.

　　Cheng Shuozuo (Xinhua News Agency)

In Camel Street, zhenhai district, Ningbo, Zhejiang, Xie Jianming, the captain of Jianganghu Community Aerobics Team, turned on the music at home and started doing exercises with the team members synchronously through internet connection. Photo by Zhang Yongtao (People’s Vision)

Located in a yoga club in Haigang District, Qinhuangdao City, Hebei Province, the yoga instructor is explaining the course to the students through live broadcast. Photo by Cao Jianxiong (People’s Vision)

　　The increasingly popular "Cloud Fitness" has entered the homes of ordinary people, and the development of "internet plus Fitness" is playing an increasingly important role. The Opinions on Strengthening the Construction of National Fitness Facilities and Developing Mass Sports (hereinafter referred to as the Opinions) issued by the General Office of the State Council recently proposed that "internet plus Fitness" will be promoted, the national community sports activity management service system will be developed, and the brand of "National Community Games" will be built.

　　"Cloud Fitness" is widely popular.

　　During the epidemic prevention period, home-based fitness and home-based sports have become the new fashion. Let fitness link "cloud" and embrace "cloud" is the choice of many fitness enterprises and sports practitioners. More and more sports enthusiasts choose the "cloud" fitness mode, and "internet plus Fitness" has ushered in rapid development.

　　According to the data of fitness software Keep, the average duration of user exercise during epidemic prevention is 36.2 minutes each time, nearly double that in 2019. In addition to the skyrocketing number of users of fitness software, many fitness institutions have also taken the opportunity to launch online services. Fitness instructors became "online celebrity" on the live broadcast platform, and many retired and active sports stars also boarded the "cloud" to record videos to guide public fitness.

　　With the increasing demand in the field of "cloud fitness", more and more "new players" have begun to flood into this field. Some sports media platforms and comprehensive video platforms make use of their respective advantages to allocate resources. Through cooperation with fitness institutions, media and sports management departments, they launch a series of fitness programs and resources, intervene in the pan-sports market and open up new business opportunities.

　　All localities are also actively exploring new fitness models that integrate online and offline. The home fitness online sports meeting in Xiamen, Fujian attracted many citizens to participate; Qinghai launched online home fitness activities, and a number of "promotion leaders" and "fitness experts" actively led the fitness fashion emerged; The "Balcony Marathon" and "Family Fun Games" initiated by Chengyang District, Qingdao, Shandong Province are popular among residents. A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic prevention period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.

　　The insiders believe that the "cloud fitness" during epidemic prevention has brought multiple benefits to national fitness, and the popularity of "internet plus fitness" will drive the growth of sports consumption and the development of sports industry.

　　Online fitness becomes a trend

　　In fact, with the rapid development of Internet technology and the enhancement of residents’ fitness awareness, the new form of "internet plus Fitness" has been developing at a high speed in recent years.

　　According to the report released by Zhiyan Consulting, the way of China people’s exercise and fitness is gradually expanding from tool-less fitness to the combination of "online and offline", and the number of online exercise and fitness customers has soared from 10.4 million in 2014 to 126 million in 2018. Industry insiders predict that online fitness is expected to continue to maintain rapid development in the future after the test during epidemic prevention.

　　Under the background of building a healthy China, the public pays more and more attention to sports and fitness. Can the cloud fitness method of exercising at home become a normal state to continue?

　　According to industry insiders, after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still be the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation has accelerated the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.

　　Zhang Desheng, Dean of School of Journalism and Communication, Wuhan Institute of Physical Education, suggested that sports, education, health and other departments should cooperate with the "internet plus Fitness" platform to establish a family sports and family health guidance system as soon as possible, establish a "sports and health promotion" database for every family, provide diversified and accurate guidance for family members’ scientific fitness, and encourage relevant industrial departments to develop fitness products that meet the market demand.

　　Community sports are smarter.

　　Regarding the development of "internet plus Fitness", the Opinions focus on the role of the Internet platform from the perspective of community sports.

　　The Opinions put forward that relying on the existing platforms and resources, we should entrust professional institutions to develop a national community sports activity management service system based on PC, mobile and third-party platforms, and integrate the layout of national public fitness facilities, scientific fitness knowledge, social sports instructors and other contents to realize the functions of fitness facilities inquiry and reservation, social sports instructor consultation and sports training registration.

　　At the same time, this system will also serve as the general service guarantee platform for the National Community Games. Relying on this platform, the brand of "National Community Games" will be built by market-oriented, and online and offline community events that are being or will be carried out in various places will be encouraged to join the platform voluntarily, so as to provide organizational management, talent technology and other support for related activities.

　　"Establish a national community sports activity management service system and promote ‘ Internet plus Fitness ’ The construction of the digital platform is actually to improve the intelligence, informationization and digitization level of the national fitness public service. " Zhong Bingshu, president of the Capital Institute of Physical Education, said that the community sports activity platform has established a very strong network for future national community construction, including community safety service guarantee and other aspects, and laid a foundation for the overall construction and development of the future community.

　　During the epidemic prevention period, with the help of technologies such as 5G and big data, online and offline fitness activities are getting through. Online public service platforms such as "Fitness Map" and "One Code for Fitness" have been launched in many places across the country. Users can realize various fitness needs such as booking stadiums, collecting sports coupons, registering for event training, and guiding fitness maps by using mobile phones.

　　Nationwide, the national fitness information service platform developed by the Information Center of the State Sports General Administration and the National Sports Technology Innovation Center organized by the Scientific Research Institute has collected the open service information of tens of thousands of sports facilities, including the information of more than 1,000 large public sports venues subsidized by the central government, and has functional modules such as free and low-cost open information disclosure of sports venues, venue reservation, event activities, live broadcast of events, and consultation and guidance on information construction of sports venues.

Zibo： From fireworks to culture.

1. In April, there were all diners waiting in line outside the barbecue shop in Muyangcun. IC picture

2. Hongye Shiyan Scenic Area in autumn. Xinhua news agency

3. During the National Day holiday, the China Ceramic Glass Museum was full of tourists. IC picture

4. Zhong Shuge in Haidailou has become Zibo’s new "punching place in online celebrity". IC picture

5. "Go into Zi and bake" Wenchuang products. IC picture

In March this year, Zibo stood at the forefront of China’s cultural tourism. Eight months have passed, and after the uproar, what happened to Zibo, which suddenly burst into flames? Southern reporters visited the site and found that Zibo is not just a business card of barbecue. China’s most beautiful bookstore, Swan Lake, Hongye Shiyan, Qi Great Wall, Zhoucun Ancient City, Yanshen Ancient Town, China Ceramic Glass Museum, Qi Culture Museum, Football Museum, Pu Songling Memorial Hall … There are too many interesting things in Zibo. Now Zibo is particularly beautiful, no longer crowded with people and hard to find a room, but the fireworks are still there and the human touch is still there. When everything returns to normal, this industrial city can just take advantage of the off-season to better integrate resources, and relevant departments are also making continuous efforts to make up lessons and upgrade this city with rich historical and cultural heritage.

site

It’s not that the fire is gone, but it’s back to normal.

"Now, from Monday to Thursday, the capital is basically guaranteed. On weekends, business is better." Mr. Pan is the founder of Grey Taro Barbecue. Grey Taro is an old shop with a history of 15 or 16 years in Zibo. At present, it has opened three branches, one of which is in Crystal Street, which has the most tourists. "When the barbecue in Zibo is the hottest, the barbecue chef in the store is busy for twelve or three hours every day. The barbecue is sweaty and can’t stop. It is open until two or three in the morning every night." The mutton in Grey Wolf Barbecue Restaurant is all slaughtered now, and the price is also very affordable. Every person in 50 yuan can have enough food and drink. The store often introduces some preferential packages. At 168 yuan, there are four kilograms of sheep scorpion, 20 skewers of pork, 20 skewers of pork belly, 5 skewers of Chiba tofu and 2 packets of cookies. "Now many foreign restaurants come to the store to learn technology, including Tianjin, Shanxi, Hunan and other places." As for whether to make a chain brand that can be joined, Mr. Pan said that he has not yet thought about it. "We have three stores, and the scale is not large. The team has not yet been formed. Take your time." Mr. Pan said.

Shepherd Village Head Office is located in a food street in Zhangdian District. Indoor and outdoor, it has more than 200 dining tables, more than 30 waiters and can receive more than 1,000 diners. November 12th is a weekend. Although the weather has turned cold, the restaurant is still packed, and resident singers are singing pop songs for customers. The atmosphere is very lively. However, the situation of other barbecue shops in the food street is not optimistic, the attendance rate is only 20% to 30%, and some shops have closed down.

"We Zibo people eat barbecue in summer and hot pot in winter." Mr. Wang, a native of Zibo, told reporters. "The barbecue industry was originally earned for half a year and rested for half a year", and drinking beer in a string is a pastime in summer. Zibo barbecue is mostly open-air, which is cyclical and seasonal in itself. In autumn and winter, outdoor scaffolding, barbecue pits and small mazar can’t drive away the chill. Moving to the indoor space, the original fireworks and atmosphere, the emotional value brought by the string+disco dancing+performance will also be obviously attenuated. After the flow and temperature drop, the heat drop of Zibo barbecue is predictable. In many barbecue shops, the reporter also saw tourists eating hot pot.

The eighth overall situation also bid farewell to the mode of "people follow the crowd", and the road is no longer crowded. Visitors can leisurely buy special snacks here and punch in the Wenchuang store in Zibo. "The eighth overall situation was originally a farmer’s market for the convenience of the people, because’ no shortage of pounds, no slaughter’ has become the hottest spot in the national scenic spot, and we locals feel incredible. In fact, there are many farmer’s markets like Zibo." Jong Li, secretary general of Zibo Tourism Association, told Southern Reporter.

"Zibo may not be as hot as this year next year, but it will definitely be better than before." Hao Li, the project leader of Zhong Shuge, was busy with reception every day when Zibo was in the peak of tourism, and now she finally has time to calm down and do something more valuable: "We have added Jixia School, Haidai Lecture Hall, fashionable and young national cultural and creative zone and art space exhibition, and at the same time, we have integrated more Zibo cultural elements. Next, we will build the’ Shandong Handmade Zibo’ experience exhibition center, so that Zhong Shuge in Haidai Building will become a real cultural landmark."

Revelation 1

All people travel, and everyone in Zibo is working hard.

"The Forbidden City receives 40,000 tourists a day, and Haitai Building receives more than 50,000 tourists every day during the peak tourist season. Zhong Shuge is a full-time commuter who doesn’t rest. In order to ensure the safety of tourists, the government has stationed police, fire fighting, medical care, and a large number of volunteers to help us. Every day, we have to eat more than 10,000 yuan for light lunch. " Hao Li recalled the grand occasion of Zhong Shuge’s opening last year, and she was quite proud. "In order to open before the National Day, we have been working overtime, but the property management feels that it is impossible, because the day before the opening, hundreds of thousands of books have not yet been put on the shelves. We were busy until three o’clock in the morning and were crowded as soon as we opened the door. When it opened, the weather was not good. After three days of heavy rain, tourists lined up on the bridge with umbrellas. Some people got up at five in the morning and queued for three hours. Be sure to see what the most beautiful bookstore in China looks like. "

It is said that the most popular battle in Zibo can be said to be "a journey for all". Everyone in Zibo wants to contribute to the tourism in his hometown. My husband is resting at home on weekends, and his wife urges him to go to the railway station to meet people quickly. If there is a handsome guy with a height of 1.85 meters at home, he will take the initiative to send him to the street as a volunteer. These are the spontaneous behaviors of the citizens, who drive their own cars and send tourists to the shepherd village of the Eighth General Situation for free.

"I have several sisters, all office workers. On weekends and holidays, I will wear gloves to pick up garbage on the street. One sister also took her two children and went to the streets to pick up garbage together. I am very happy." Zibo locals said, "Everyone feels that it is a particularly proud thing to contribute to Zibo tourism." The reporter also heard such a thing: furniture hypermarkets like Easyhome were once open to tourists, and tourists who can’t find hotels or homestays can spend the night on the big bed or sofa in the store for free.

Li Shuming is the editor-in-chief of Auto Market Description, and he has a very good impression of Zibo. "When citizens see foreign license plates, they will take the initiative to give way, and parking is particularly convenient. They will not be copied, and no one will collect parking fees. During the hottest barbecue in Zibo, volunteers put milk, beef, mineral water and Coca-Cola on the front of foreign cars. I have traveled so many places, and only Zibo can do this. "

"Where did those handsome men who were 1.85 meters go later?"

"They returned to their original positions." This sentence by Jong Li, Secretary General of Zibo Tourism Association, is meaningful.

Revelation 2

Take the initiative to reflect on how to turn online celebrity into red.

"For a while, I was particularly reluctant to mention the word’ online celebrity’. online celebrity means hot, which means traffic, but it also means not long-term, which means it is difficult to sustain development." Qi Zhengkun, the chairman of Zibo Hongye Shiyan Scenic Area, is very young. Born in 1987, he is good at learning and understanding the consumption psychology of young people. Zhai Zhengkun visited many scenic spots in online celebrity, such as Shaanxi, Hunan, Henan and Yunnan, and talked with the person in charge of the scenic spots all night.

Hongye Shiyan has created many online celebrity products, the first of which is Zuimei just visiting. The tunnel is about 400 meters long, and various colored LED lights are used to surround the whole tunnel. The colors and shapes of the lights are constantly changing, and visitors walk in the colorful lights, as if crossing in time and space. Just visiting was packed when it opened, but after the novelty passed, fewer and fewer tourists went to punch in. Hongye Shiyan then launched online celebrity projects such as glass slide, crossing clouds, colorful slide, colorful glazed hanging plank road, glazed park, parent-child ranch, Happy Farm, Yanshenli, Dream Ring and Dream Tower.

The latest project is Shiyan Ancient Village, which is called "Little Lijiang in the North". The 700-year-old village has been upgraded in an all-round way, and it has become a fairy village with flowers and flowing water. The most beautiful time of Shiyan ancient village is at night, with mottled light and shadow, dancing with flowers, revealing the ancient rhyme and breeze in the haze, and rendering the romance of slow life wantonly, becoming the "poem and distance" at the door of Zibo people’s house.

In order to meet the diverse needs of tourists, Hongye Shiyan has renewed and upgraded the original projects such as Qi Cultural Corridor, Haibei Valley Music Square and Hongye Festival go on road trip, and added sunset coffee on the Great Wall, romantic parade of Ming wedding and Fulu commemorative seal.

Hongye Shiyan also joined hands with Shandong Self-driving Tourism Association and the provincial "first-line automobile brand" motorists’ association to jointly expand the market radius of go on road trip; Cooperate with Jiaolong General Aviation Co., Ltd. to create the "air tour -VIP pick-up" service. Visitors can take the French Airbus H125 helicopter to overlook the autumn scenery with "thick red leaves at the foot of the Great Wall" in the air, and then "fly through 10,000 mu of red leaves" through the 2020-meter high-altitude music drift to enjoy the ultimate play experience of land, sea and air linkage.

Continuous efforts have made Hongye Shiyan once again the "top flow" of the holiday, and the glass slide has set a new record of "queuing for three hours and drifting for ten minutes". According to public data, driven by the favorable situation of Jiwei Expressway and the demand of the cultural tourism market, the daily average passenger flow of Hongye Shiyan is 14,700, and Zibo continues to be listed in the list of popular holiday tourist cities. A short video "Your hometown, I’ll record it-Zibo" by tourist expert Fang Qi kiki spread all over the short video platform, and more than 400,000 praises once again let the public see the beautiful color of Shandong Wenlv Hongye Persimmon under the lens of Fang Qi.

Revelation 3

From fireworks flow to "reservation" of cultural tourism.

"The tourism industry is the most differentiated, and it is necessary to make its own characteristics and tastes. Zibo’s biggest business card is Qi culture. With Qi culture as the basic disk, it will innovate more forms of cultural expression and integrate it into landmarks, scenic spots and even hotels and accommodations, which can further strengthen Zibo’s cultural symbols." Wu Bihu, director of Peking University Tourism Research and Planning Center, said this at the China Conference on Cooperation and Development of Cultural and Tourism Enterprises.

As the birthplace of Qi culture, Zibo has always been full of books. In this land, not only great works such as Guanzi, Yanzi Chunqiu and Strange Tales from a Lonely Studio have been born, but also literary giants such as Zuo Si, Pu Songling, Wang Yuyang and Zhao Zhixin. The scholarly Zibo is an imprint engraved in the bones of this city.

After the "phenomenal" barbecue in Zibo became popular, Zibo City spent nearly half a year on the overall promotion and self-reform of cultural tourism: the interpretation of Qi culture, the upgrading and transformation of scenic spots, and the innovation of cultural tourism format … In fact, as early as the initial layout, the directors of cultural tourism in Zibo City and all districts and counties boarded the "G9321 barbecue train" and became "Zibo cultural tourism recommendation officers" to promote Zibo cultural tourism to passengers, thus providing tourists who came to Zibo.

During the most popular "May Day" holiday, Zibo has carried out more than 40 performances of online and offline cultural activities, including "Just in Zibo Urban Art SHOW", creating a strong holiday atmosphere for tourists. At the same time, in order to create diversified cultural tourism products, Zibo has held dozens of themed activities such as cultural tourism festival, gourmet music season, bonfire party and flower festival to enrich night experience scenes. Six popular scenic spots such as Zibo Ceramic Glass Museum, Hongye Shiyan, Yanshen Ancient Town and Zhoucun Ancient Mall have opened night tours.

On November 8th, the cooperation and development conference of China cultural tourism enterprises was held in Zibo. On the evening of November 7th, the activity of "Chasing the Light of Haidai Building and Wonderful Zibo Night" shone on the eve of the opening of the conference. The guzheng ethereal drum dance "The State of Etiquette" and the five-tone opera "Watching Lights by Zhao Meirong" performed by nearly 100 actors have culturally combined the guzheng performance with Zibo five-tone opera, and a collision between etiquette and elegant music and national-level intangible heritage has continuously ignited the passion of the audience, leaving deep memories for the guests from all directions gathered for this grand event.

"I came to Zibo early before the meeting. Others came to see Zibo. I came to learn from it." Wei Xiaoan, chief expert of the World Tourism Cities Federation and deputy director of the National Leisure Standardization Technical Committee, said this. In fact, there are many experts, scholars and people in the industry like him. Everyone has been longing for Zibo for a long time and wants to know the traffic password behind this city’s phenomenal circle.

Revelation 4

Not only barbecue, but also a slow life that makes people linger.

The deepest impression of tourists on Zibo is not barbecue, but local culture and slow life. He and his friends kayaked in the Swan Lake Scenic Area in Zibo. "When the paddle gently crossed the water, it made layers of ripples, as if everything had slowed down. We can see every subtle change in the lake, hear every whisper in the wind, and feel the truest and quietest charm of nature. When you really slow down and establish a deep connection with nature, your body and mind become particularly comfortable. "

All the way south Kazamoto thought it was just a barbecue place, but even the museum was crowded with people. What impressed me the most was China Ceramic Glass Museum. When he first arrived in Zibo, he heard the tour guide say that it was very difficult to book tickets for China Ceramic Glass Museum because there were too many tourists. Only when he entered the museum did he know that the excitement was even more exaggerated than he thought. There are so many tourists, on the one hand, it is the online celebrity effect of Zibo, on the other hand, it shows that there are so many treasures inside.

It is unimaginable that a professional museum can be so popular in many places. Zibo has been the capital of porcelain since ancient times, and there are countless fine products made by skilled craftsmen. It is understood that China Ceramic Glass Museum is the largest museum with the theme of ceramic glass in China, with an exhibition area of 20,000 square meters, a collection of 25,000 pieces and more than 16,000 pieces of various exhibits. Guqi Hall, Ancient Porcelain Hall, National Kiln Hall and National Cuisine Hall are all the exhibition halls that Nanfeng likes all the way, and it is not enough to visit carefully for half a day.

data

According to the statistics of customers of Guangzhi Travel under Lingnan Business Travel Group, the popularity of Zibo continued from May to August, and the customers of products with "Zibo" lines accounted for 65% of the total customers of Shandong products. Tourists mainly wanted to punch in the "eight overall situations" of online celebrity Food Street in Zibo-wheel cakes, roasted cold noodles, fried meat in Zibo, old-fashioned snacks in Boshan, etc., and experience a different new way of barbecue-adding dip in the cookie oven. At the same time, June-July is the cherry season in Shandong, and the product "Shandong Cherry Zibo Barbecue" is the most popular among tourists. Judging from the data of Zibo’s customer reception from September to November, "Zibo Tourism" has dropped significantly compared with "peak season". Many tourists will choose the joint tour routes such as "Ode to Panorama" Shandong, Qingdao, Zibo, Penglai, Jinan and Shuangfei for 6 days, "Boutique Group Qingdao, Weihai, Penglai, Zibo and Shuangfei for 6 days" to punch in Zibo, instead of the main destination.

sound

Online celebrity city has hit everyone’s needs, with short time, low consumption and low threshold. Compared with tourism, it prefers leisure. On the one hand, these cities in online celebrity are low in price and high in cost performance, which caters to the psychology that consumers want to go out but don’t want to spend too much. On the other hand, the local government also seized the opportunity and created a better consumption environment.

—— Zhou Mingxi, founder of Jingjian think tank

After the fire in Zibo, the biggest beneficiary is OTA, because most of the tourists who come to Zibo are young people who travel freely. They book high-speed rail tickets and hotels through OTA, and OTA’s response speed is also very fast. When you open the webpage, you will see guidelines such as "Nearly the Eighth General Situation, Shepherd Village and Haidai Building" on it. As a traditional travel agency, we should think about how to innovate quickly and make tourism products more suitable for young people.

—— President of Zibo Tourism Association

Many local people feel incredible about the popularity of the eighth overall situation, but it is reasonable to think about it carefully. Barbecue culture is popular in most cities in China, and only Zibo has accidentally integrated human feelings without any sense of disobedience. "Roasting in Zi" not only tastes the barbecue, but also has a strong human touch. In a word, anyone who comes to Zibo will be moved by the simple folk customs and cordial service here.

-tourist talent all the way to the south wind

Reporter’s notes

"Pick up" a foreign guy as a "barbecue partner"

"It’s a paradise here". MAMUN, a Bangladeshi, was admitted to the MBA of Shandong Agricultural University. Because it was his first time to go to Zibo, on the plane from Guangzhou to Jinan, he began to ask the flight attendants how to go to Zibo after the plane landed. After hearing their conversation, a young man surnamed Wang next to him offered, "I am from Zibo, and I just want to go home. Just come with me." The reporter also joined in. "I’m going to Zibo, too. My friend will pick me up at the airport and I can send you back on the way." Although the language is unreasonable, with the help of translation software, everyone is still chatting very happily. Bangladeshis like to play football and have long admired Zibo barbecue. "BBQ!"

The first meal in Zibo must be a barbecue! MAMUN ate Zibo barbecue for the first time, and he was a little confused when he saw flour cakes and shallots. Xiao Wang taught him how to roll cakes and dip in sauce.

"Let foreign friends see what Zibo is!" Shandong brothers in the barbecue shop are also enthusiastic and actively spread Zibo’s barbecue culture to foreign friends.

Every day in Zibo, I feel particularly happy. Zibo people are very enthusiastic. When asking for directions, young people will take the initiative to lead the way, and when taking photos, the grandfathers will also cooperate.

After taking us to the eighth overall situation and eating Boshan cuisine, Jong Li, secretary-general of Zibo Tourism Association, made a special detour and took us to visit the municipal government of Zibo. "Is it particularly simple and has the taste of Jiao Yulu?" Jong Li particularly emphasized that Jiao Yulu was a native of Zibo. After working in Lankao for two and a half years, he collapsed and died.

Special topic writing: Southern Reporter Xu Kun

Yan Junjun, founder of Football, commented： Creating a new era of football in China.

　　Editor’s note:He is the founder of Football. He has been a China football reporter for more than 40 years. He witnessed and recorded the eventful years of China football in the past half century. He is Yan Junjun! Although he is over eighty years old, he still pays close attention to the development of football in China. After a new round of anti-corruption and anti-counterfeiting in China, Yan Lao wrote this article "Creating a New Era of Football in China" in his hometown of Wanning, Hainan, which is his profound thinking on football in China.

　　Looking at the changes in the world football situation, we can only know the backwardness of Chinese football. It is disappointing that western professional football failed to shine brilliantly in the socialist countries with China characteristics.

　　China is carrying out the socialist construction with China characteristics. China football can’t keep pace with the times and do nothing, which is quite criticized by Chinese people, and it can’t live up to the ardent expectations of China fans.

　　In 2022, the success of Qatar Football World Cup was a sensation all over the world. This World Cup is full of China elements and China flavor. Such as venue construction, stadium advertisements and reception hotels, are basically built and put into operation by enterprises in China. The crowd laughed and said, "All China people went there, except the football team." The world’s elite football players who fight on the field just don’t see the players wearing the word "China". This kind of loss is beyond words. As the first generation of sports journalists trained in New China, the "trumpeter" who promoted the development of football in China, and the witness of China’s sports take-off, I felt lost and sad when I saw this situation, which can be said to have reached the level of "grief".

　　Needless to say, China fans are disappointed by the absence of the national team from the World Cup, and their grief has reached an extreme level. Not only that, the rapid development of football has been blocked, and even the fans of small countries in Southeast Asia have paid great attention to it. However, they are not sad, but "mocking" to express their negative encouragement and refueling to China football. They don’t understand China’s disappointing football, because they don’t understand the reason why China’s football is so depressed. All the ridicule and sarcasm are out of sympathy and goodwill expectation. After all, China is a big country in Asia, and it is more qualified to win glory for Asian football. The development of football in China is not satisfactory. I am sorry for the expectations of the people in the new era and the people who are pursuing a better life. At this moment, we should use a slogan in the early days of building socialism to encourage them: "Go all out and strive for the top"! Be angry and try to fight.

　　To create a new era of football in China is to strive to become an Asian football power and strive to rank among the world football powers.

　　Nowadays, in order to optimize the capitalist pure market-oriented professional football for our use, we must first understand the history of world football development, study the law of professional football development, and improve the cognitive level of professional football attributes, but this requires great efforts.

　　The World Cup is the most important sports competition in the world, with the strongest appreciation, the largest audience and the highest commercial value. It is generally believed that a country can hardly be called a sports power even if other sports are advanced, such as football.

　　FIFA has more than 200 members, more than the United Nations. It is an unshirkable responsibility to develop football.

　　In May 1928, FIFA decided to host its own World Cup at the Amsterdam Congress. With the unremitting efforts of then FIFA President Rimet and Secretary General Delaune, the first World Cup was held in Uruguay two years later in 1930.

　　FIFA once shut China out of the world football family, and China missed the World Cup. It simply regarded the World Cup as "bourgeois madness", did not report or broadcast it, and defined the World Cup as "capital".

　　According to statistics, a total of 5 billion people participated in, watched and paid attention to FIFA World Cup Qatar 2022; About 3.4 million people watched the ball on the spot; There are 93.6 million posts related to the World Cup on social media.

　　From 1930 to 2022, FIFA held 22 World Cups, and the countries that won the championship were all located in Europe and America. These countries are all capitalist countries, and socialist countries have never won the World Cup. Therefore, some scholars in China have judged that professional football can only be realized in a mature capitalist environment if it wants to develop healthily. Professional football is a typical product of capitalism. Today, we introduce the professional football named Zi to the socialist land with China characteristics, which seems to be acclimatized, and it seems to be "getting twice the result with half the effort".

　　But forty years ago, there was a familiar saying that "the market economy is not a patent of capitalism". Socialist China did business with other countries through the "the belt and road initiative", which was mutually beneficial and win-win, and refuted the "patent" theory.

　　Today, China’s economic entity ranks second in the world. Eighty years ago, the slogan of "surpassing Britain to catch up with the United States" in rural Hainan was realized ahead of schedule in the new era of socialism with China characteristics.

　　Can China scholars in the new era ask such questions? The World Cup is not the patent of capitalism. The key is to be good at injecting China characteristics and do a good job in football articles with "China characteristics".

　　In fact, China is a land of geomantic omen. It has the advantages of developing people’s sports, actively participating in the international arena of competitive sports, and being among the world’s sports powers. There is no need to make a fuss about the corruption in China’s football field, but we must deal with it resolutely according to the current laws and policies, take it seriously and never tolerate it. In a word, it is "zero tolerance"! In addition, we must find the reason from the root.

　　China’s failure in football is not entirely due to the corruption of the Football Association, while China’s football training mechanism, competition mechanism and talent selection mechanism are insufficient. At the same time, the professionalism and professional ethics of the football players in China are not up to standard. Those football powers are not directly related to the fact that the country is relatively rich and the Football Association is relatively clean and honest. The key is to cultivate outstanding football talents, the so-called "stars". Take the final in FIFA World Cup Qatar 2022 as an example. It was a close match between Argentina and France. Argentina led 2-0 in the first half, France tied 2-2 in the second half, and scored 3-3 in extra time, and Argentina won the final with 4-2. Throughout the audience, you can’t see the shadow of the country’s wealth, and you can’t see the help of the resourcefulness and decisiveness of the football associations of the two countries. It’s all the technical cooperation of 22 stars, specifically the footwork of Messi and Mbappé. In the end, it is the goalkeeper’s fighting skills, psychological quality and even luck. What I see is the selfless spirit of fighting for national honor with body language. This makes us understand that it is people, the players on the field and the coaches off the field who decide the victory or defeat of football.

　　Unfortunately, in recent 30 years, China has not produced many valuable stars, and there is no "Rong Zhixing" after Rong Zhixing, which is really a difficult problem in China football. And the answer depends on the team of China Football Association to find out the problem and put forward the solution. It is necessary to lead the national football workers, crack it and hand over the answers that satisfy the people all over the country. Time waits for no one, 10,000 years is too long, seize the day, and within ten years, can you hand over the answer?

　　The following three reasons, talk about the shortcomings of the development of football in China, hoping to attract people’s discussion.

　　The first is the mechanism. Some sports in China, such as basketball (women’s), volleyball (women’s), table tennis, badminton, swimming, gymnastics and weightlifting, are in the forefront of the world, while other sports, such as track and field, are approaching the world level. The backwardness of football really does not conform to the law of the development of sports in China. It can be said that the development of football in China has not yet found a road suitable for the characteristics of China. To create a new road for the development of football in China, we must set up a Football Association team with China characteristics, which is suitable for China’s national conditions. Emphasis on characteristics is because China is a socialist country, and we must emphasize the strong leadership of the party and the state.

　　At that time, when Comrade Wu Shaozu was the director of the State Sports Commission, Comrade Li Tieying, a member of the Political Bureau, personally cared, and a new atmosphere appeared in football. Today’s Football Association leaders, in addition to lacking authority, even lack courage and professional knowledge. In a word, they are not worthy of both ability and political integrity. China, Japan and South Korea began to reform football almost at the same time, but so far, we are at least twenty or thirty years behind Japan and South Korea. Some people say that professional football must be realized in a mature capitalist environment if it wants to take off. This view has a great market among some people. In today’s socialist China, with the western market economy concept and operation mode, we can do business with the developed countries in the world, and win each other for mutual benefit, and make China rich, and get better and better. Can’t China’s football become stronger without introducing the form of western professional football to China for operation? China people say no. They believe that as long as they are good at using the advantages of socialist countries, football, like other sports strengths, can climb the peak of world football. The football association with China characteristics must be combined with the reality of China’s football situation, otherwise, even if the FIFA president is hired as the president of the China Football Association, it will be difficult to move, acclimatized and accomplish nothing.

　　Secondly, the talent selection system should introduce competition mechanism. The decision-makers (coaches) of China Football Association must be selected from the powerful figures in China, a strong sports province, especially a strong football province. In terms of players and coaches, China football has always been divided into north and south. The northern faction is represented by Liaoning and Dalian teams, while the southern faction is represented by Guangdong and Shanghai teams. Every World War I between the North and South teams is bound to stir up the whole country. However, since Ceng Xuelin left his post, most of the coaches of the national team were from the North, and the southern players who were good at technical flexibility were gradually neglected. Rong Zhixing, Gu Guangming, Zhao Dayu, Wu Qunli and other outstanding players no longer emerged.

　　At that time, Nian Weisi, the president of the Football Association, was discerning and entrusted Su Yongshun with the responsibility of attacking the World Cup. He boldly used one-third of Guangdong players to play technical football, and almost rushed into the World Cup finals. Later, he failed, and the northern fans were dissatisfied. He criticized Su’s policy of "favoring Guangdong" by saying "China is a team from China". From then on, the strong and fierce tactics of long pass and high hanging led the team, lacking competition and single style, which made China football stand still. Even after Milu led China into a World Cup, it was well known that Japan and South Korea, as the hosts, vacated places in this World Cup, which facilitated China’s qualifying.

　　In recent ten years, the China Football Association has been unable to open up the situation, mainly because the decision-makers are not qualified for both ability and political integrity. To form a new team of the Football Association, it is necessary to reuse those who have both ability and political integrity and combine the old with the new. Of course, we know that to cure the serious football addiction in China, we also need "old Chinese medicine practitioners". For example, Nian Weisi, the birthday girl in football, is an old-timer who has both ability and political integrity, wisdom and courage, and can fully participate in the "consultation" of the Football Association and make suggestions. Nian Weisi has a wide range of knowledge. Forty years ago, he once said that what a good cadre is is a person who can find problems and propose solutions to them, and solve them by this method. His understanding of football is simple and incisive. He thinks that football match is to be good at finding out the weakness of the opponent, making the opponent make mistakes, grasping the seven inches and killing the opponent. At the age of 90, his speech at the birthday party was in one go, full of sound and emotion, and his style remained the same. This kind of football "old Chinese doctor" has theory and practice, and can be used well. Moreover, there are many such "old Chinese medicine practitioners". Bi Xidong, a former sports reporter of China Youth Daily, is a rare wizard. Thirty years ago, he was the strategist of football reform in China. There is also one in Guangdong, that is, Dong Liangtian, former director of Guangdong Sports Commission. In the 1990s, he was a candidate for the president of China Football Association, but talents were rare. Guangdong authorities were unwilling to give up what they gave up, and Dong Liangtian stayed in the place.

　　Dong Liangtian is a player and the absolute main force of the Guangdong team. After retirement, he is still committed to promoting football and promoting Guangdong football culture. He personally cooperated with large enterprises in Guangdong, set up the "Lixing Celebrity Football Club" and guided the training of young players in Guangdong, which achieved great results.

　　Thirdly, there is a very important job, which is to improve the professionalism and professional ethics of the first-line players and form a correct outlook on life and mission.

　　The China Football Association will launch a campaign to publicize and learn from Mr. Fok Ying-tung’s patriotism in the national football field. Mr. Fok Ying-tung’s efforts to develop sports in the motherland and improve the football level in China are irreplaceable by anyone. Mr. Fok Ying-tung is the first person in China to hold an important position in the International Olympic Committee and FIFA. It is necessary to make Mr. Fok Ying-tung’s patriotic spirit of fighting for national interests and national honor all his life carry forward in China football.

　　Personally, I suggest that China Football Association move to Xiong ‘an, a new city in Hebei Province, which is in line with China people’s lottery customs and culture. I hope that China football will be "vigorous" and safe, steady and far-reaching.

　　(Written in Wanning, Hainan on June 30, 2023, at the age of 80)

　　　

Will I be in the Hall of Fame？ Curry： Hope has been assured that I will not slow down.

Recently, Warrior star Curry participated in the program Wired Autocomplete Interview.

When asked whether Stephen Curry will enter the Hall of Fame, Curry said: "I certainly hope so. I hope that I have been guaranteed at this point. I will not slow down my pace, but I hope this can be guaranteed."

All-around warrior, the deadly force in basketball.

All-around Warrior, Thanos of Basketball In basketball, there is a player who is known as the All-around Warrior, and he is james harden. Like Thanos in Marvel Comics’s movies, Harden became the overlord of basketball with his excellent skills and dominance. Harden put his opponent at an absolute disadvantage with his unique playing style and extraordinary talent. He has unparalleled scoring ability and can often score more than 30 points easily in the game. His walking steps and changing dribbling make defenders helpless, and his shooting skills are even more amazing. However, Harden is not only a scoring machine, but also an excellent organizer. His passing vision is broad, and he can find his teammates and send accurate assists at critical moments. His organizational ability makes his team more orderly on the offensive end, and at the same time creates more scoring opportunities for himself. In addition to the dominance of the offensive end, Harden also showed extraordinary ability on the defensive end. His wingspan and reaction speed make it easy for him to block the opponent’s shooting and passing lines. His defensive ability is not only a personal performance, but also can drive the defensive strength of the whole team. Just like Thanos in Marvel Comics’s movies, Harden became the overlord of basketball with his all-round skills and dominance. Whether scoring, organizing or defending, he showed extraordinary ability. His presence makes opponents feel extremely depressed, and his performance makes fans crazy. He is like a superhero in basketball, he can do anything. However, unlike Thanos, Harden did not aim at conquest and destruction.But the pursuit of team honor. He always puts the interests of the team first and strives to lead the team to victory. His leadership and dedication have made him the soul of the Houston Rockets and won the respect and admiration of the fans. To sum up,James harden is an all-around warrior in basketball. With his excellent skills and dominance, he has become the Thanos of basketball.His attack and defense are comprehensive and omnipotent, which makes his opponents daunting. At the same time, he is also a player full of leadership and dedication, bringing honor and victory to the team.

Durant and Owen are one of the most dazzling players in the NBA today, and they represent the peak level of scoring ability and human-ball combination ability respectively. These two abilities are crucial to the success of the team, because they can not only help the team win in the game, but also inspire the fighting spirit of other teammates. First, let’s look at Durant’s scoring ability. As a striker who is over 2.1 meters tall, Durant has excellent shooting skills and excellent scoring methods. He can easily hit a long-range three-pointer and is almost invincible at the free throw line. In addition, he also has excellent offensive ability under the basket, and can complete accurate layup scores by relying on his physical advantage.Durant’s scoring ability made him the team’s scoring champion and made great contributions to the team’s victory.Owen, on the other hand, is famous for his superb combination of human and ball. He has excellent ball control skills and flexible footwork, can freely insert breakthroughs on the court, and carry out tacit passing cooperation with teammates. Owen’s ability to combine man and ball makes him the organizer and attack core of the team. He can find the vacancy of his teammates by passing the ball and finish the key score at the crucial moment. Owen’s combination of human and ball not only makes the team’s attack smoother, but also stimulates the fighting spirit of other players and improves the cohesion of the whole team. Durant and Owen’s abilities complement each other and jointly build the team’s success. Their scoring ability and the combination of human and ball can not only help the team win in the game, but also inspire the fighting spirit of other players and improve the cohesion of the whole team. It is because of players like Durant and Owen that the team can stand out from the fierce competition in the NBA and become a competitive top team. Durant’s scoring ability and Owen’s ability to combine human and ball are the key factors for the team’s success. Their outstanding performance not only helped the team win in the game, but also inspired the fighting spirit of other players and improved the cohesion of the whole team.

James’s basketball IQ and defensive ability make him one of the greatest players in history.He can always read the game situation quickly and make correct decisions on the court. Whether organizing an attack or launching a counterattack, he can find the best opportunity. On the defensive end, James’s consciousness is highly acute, and he can accurately judge the opponent’s movements and give interference in time. This IQ and defensive ability make him an all-round player, who can not only score points for the team’s attack, but also protect his own basket. In contrast, Curry’s three-point shooting ability makes him the first choice shooter. Whether outside the three-point line or close to the defense, Curry can consistently hit key shots. His excellent projection technique gave the Warriors a unique way of attacking, making it difficult for opponents to defend. Curry’s shooting ability also makes him a nightmare for opponents, and he can change the direction of the game at any time. The letter brother’s defensive ability is destructive both inside and outside the line. He is tall, with long arms and fast moving speed, which enables him to put a lot of pressure on his opponents on the defensive end. Whether it’s blocking the inside or blocking the outside, Brother Alphabet can do it through his excellent physical quality. His defensive ability can not only limit opponents’ scores, but also provide important rebounds and steals for the team. To sum up, James, Curry and Brother Alphabet are all one of the most influential players in basketball today. They have demonstrated their outstanding abilities in different aspects and made great contributions to the team.

Cowie Leonard’s footsteps: the way of attack and defense In the history of NBA, many superstars are famous for their unique skills and talents. However, Cowie Leonard’s footsteps are undoubtedly one of his most powerful weapons. Whether on the offensive end or the defensive end, he can use his own steps to help the team win. First of all, let’s take a look at Kehuai Leonard’s performance on the offensive end. His steps are very flexible, and he can quickly change direction and accelerate. This makes it easy for him to cross the defense line and find a chance to score when facing the defender. His footwork skills make him an excellent breakthrough and can create efficient scoring opportunities in the restricted area. In addition, his footsteps also enable him to project stably outside the three-point line. His pace is accurate and balanced, which enables him to maintain excellent shooting percentage under tight defense. Whether it’s a breakthrough or a shot, Kehuai Leonard’s footsteps make him a terrible scorer. However, Kehuai Leonard’s footsteps not only play an important role on the offensive end, but also on the defensive end. His quick and precise steps enable him to quickly switch defensive objects and keep up with the rhythm of his opponents. His footwork skills made him an excellent stealer and blocker. He can use his footwork advantage to stop his opponent’s breakthrough and make key defensive moves at critical moments. The combination of his footwork skills and physical fitness makes him an all-round defensive player, which can effectively limit opponents’ scores, whether on the outside or inside. The reason why Cowie Leonard’s footsteps are so good,Not only because of his natural talent and physical quality, but also because of his constant training and tempering of footwork skills. He always pays attention to details and improves his footwork skills through repeated training. It is this persistence and hard work that enables him to make correct decisions and actions at critical moments. To sum up, Kehuai-Leonard’s steps are excellent in attack and defense. His footwork skills made him an all-round player and played a vital role in the game. Whether attacking or defending, he can use his pace advantage to help the team win.

Thank you for reading this article about james harden, an all-around fighter in basketball. I hope that through this article, we can better understand and appreciate Harden’s performance on the basketball court. His skill and dominance are really amazing, and his leadership and dedication are also worthy of our study and admiration. No matter in scoring, organization or defense, Harden showed extraordinary ability and became the Thanos of basketball. Thank you again for your reading and support!