After the opening of the Double Eleven, the year 2020 is coming to an end. Huang Xiaoping has no rest and is very busy every day. Speaking of sales, he said, "It has really sold well recently." Huang Xiaoping is a salesperson of a real estate in Gu ‘an, and has sold the house in Gu ‘an for 6 years. He thought it was interesting to sell the house, and many of the customers who clinched the deal became his friends.
"Most people who come to buy a house come from Beijing, after all, it is close to Beijing. The down payment for a house in Beijing can be paid in full in Gu ‘an. " Huang Xiaoping’s remarks revealed the reasons for the strong demand in Gu ‘an real estate market in the past decade.
At the beginning of this year, affected by the epidemic, the property market temporarily stopped. However, the demand for buying a house has not decreased. Since the second half of the year, the property market in Gu ‘an has become lively again, as major properties have launched new products one after another.
House prices "turn around" and return to rationality
As the "first city in the south of Beijing", Gu ‘an’s real estate market is the epitome of the property market around Beijing. As early as 2010, new residential buildings in Gu ‘an were more than 5,000 yuan/square meter. Today’s price is around 15,000 yuan/square meter, which has tripled in 10 years.
During this period, it is worth noting that in 2017, the highest house price in Gu ‘an. Because of the continuous emergence of foreign investment demand, the volume and price of Gu ‘an real estate market have risen rapidly, becoming the most eye-catching area around Beijing after the "three northern counties". In 2017, the house price in Gu ‘an reached about 20,000 yuan/square meter.
Feng Kun is a native of Gu ‘an, born and raised in Gu ‘an. He said that the price was really high at that time, and not many locals could afford it.
Under the pressure of rising house prices, in March 2017, Langfang City introduced a loan restriction policy, requiring non-local household registration to limit purchases, with a down payment ratio of not less than 50%; Local household registration is limited to two sets, and the first down payment ratio is not less than 30%. In June of the same year, Gu ‘an’s purchase restriction was upgraded again. The most stringent one was that non-registered residents in this city had to provide local social security certificates or tax payment certificates for three years or more, and one set was restricted.
With the escalation of Gu ‘an’s purchase restriction, investment demand has been suppressed, and the volume and price of the real estate market have fallen. Since then, Beijing, including Gu ‘an, has had to face the coming of real estate winter.
In this regard, Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that the Beijing-Tianjin-Hebei metropolitan area headed by Beijing has the strongest regulatory policy in China. As an area around Beijing, Gu ‘an’s housing price has dropped from more than 20,000 in the past to about 14,000 now, and the housing price has basically eliminated the bubble.
Relaxation of settlement conditions helps the market recover smoothly
Looking back at the trend of the real estate market in Gu ‘an, Kerry analysts believe that the real estate market in Gu ‘an developed rapidly from 2003 to 2009, from the first half of 2017 to the peak period, to the cliff-like decline in the second half of 2017, and then to the market recovery in 2019, the real estate market gradually returned to rationality. In 2020, affected by the epidemic, the property market almost stopped in the first quarter. However, driven by Gu ‘an’s policy of letting talents settle down, the market has gradually recovered.
Gu’ an talent policy began in December 2019, when Gu’ an issued the "Implementation Measures for Further Simplifying the Settlement Procedures for College Graduates (Trial)", and the settlement conditions were relaxed to college and vocational college graduates. In April this year, Langfang issued "Opinions on Further Deepening the Reform of the Household Registration System (Trial)", which mentioned that Gu ‘an, as a town around the capital, has been employed for six months and has continuously paid the endowment insurance for urban workers for more than six months. People can also settle down.
At that time, Zhang Dawei predicted that the registered population of Gu ‘an County is expected to increase, the potential demand for house purchase is expected to increase, the Gu ‘an property market will benefit, and house prices are expected to be bottomed out.
Facts have also proved that the Gu ‘an property market has recovered smoothly since then. According to the statistics of Beijing Zhongyuan Market Research Department, in July this year, the average transaction price of Langfang City, Gu ‘an, Shijiazhuang, Zhangjiakou and other four areas around Beijing increased month-on-month, among which Gu ‘an’s transaction price increased the most, with an average transaction price of 12,300 yuan/square meter, up 7% month-on-month.
However, affected by the epidemic, it is also true that the number of transactions in Yanjiao, Gu ‘an, Xianghe and other regions decreased month-on-month. Among them, in July, Yanjiao experienced the largest decline, down 62% month-on-month. In contrast, there were 502 sets of transactions in Gu ‘an, and the number of transactions decreased by 37% from the previous month.
By August, with the recovery of the market, the Gu ‘an property market had a significant improvement. According to the data of World Bank, it sold 374 sets in the month, up 74% from the previous month. The average transaction price was 17,466 yuan/square meter, up 22% from the previous month. While the volume of transactions has increased significantly, the price has also increased compared with July.
Driven by factors such as Gu ‘an’s policy of letting talents settle down, the heat of Gu ‘an property market has gradually recovered. Figure /CFP
Local and Beijing customers account for "28 points"
From the perspective of buyers, the Gu ‘an property market has also changed a lot in the past decade. At the earliest, it was mainly from local customers to Beijing investment customers. Later, due to restrictions on purchases, Beijing customers began to decrease, and the proportion of local customers just needed increased. However, with the loosening of the settlement policy, the opening of Daxing new airport and the promotion of Jingxiong intercity railway, the proportion of Beijing passengers is picking up.
Compared with the past, Huang Xiaoping believes that the housing prices in Gu ‘an are relatively stable now. At least those who come to buy houses now, and those who have little investment, are mainly self-occupied. This is completely different from the situation that investors flocked to the south to buy a house before the purchase in 2017.
Huang Xiaoping said that among the buyers he contacted in Gu ‘an, most of them worked in Beijing. Because now with the development of traffic, distance is no longer a problem. In addition, the wages of the "Northern drifters" did not rise as fast as house prices, so it is not easy to take root in Beijing. In contrast, Gu ‘an is a good choice.
"There are still many people who come to Gu ‘an to buy a house because Gu ‘an has a unique geographical advantage and perfect supporting facilities. Moreover, the quality of housing here has been greatly improved compared with previous years. If some projects are placed in the Fifth Ring Road in Beijing, they are definitely luxury homes. " Huang Xiaoping said.
In recent years, many new quality discs have emerged in Gu ‘an. The picture shows Peacock City Great Lake. Image source enterprise for the picture
According to a survey conducted by Beijing Kerui, among the people who buy houses in Gu ‘an, local customers account for 20%, while Beijing customers account for 80%, among which 55% of non-Beijing customers work in Xihongmen, Xinfadi, Yuquanying and other places because they have no "room ticket" in Beijing or are squeezed by high housing prices in Beijing. They usually choose to commute between Beijing and Gu ‘an, or pick up their parents to live in Gu ‘an and go back to Gu ‘an to reunite with the elderly on weekends.
The functions of the plate are clear, and the northern new city just needs to undertake the spillover from Beijing.
In Feng Kun’s view, Gu ‘an was mainly in the south at first, and then gradually developed to the north city. At present, Gu ‘an property market has developed into a functional sector to undertake different home buyers. The characteristics and functional positioning of each plate are different, and the prices are also different.
According to the survey of Beijing Kerui, the northern new city is adjacent to Beijing Daxing and Airport Expressway, and it mainly undertakes the customers just needed by Beijing spillover because of its proximity to Beijing. As a new district in Gu ‘an County, the northern new town is currently in the stage of development and construction, and it is also in the "first echelon" of Gu ‘an residential products. The price of ordinary houses is 15,000-17,000 yuan/square meter, which is the highest in Gu ‘an. Hot spring new town attracts Beijing’s old-age holiday customers because of relying on hot spring resources. The price of ordinary houses is 9,000-13,000 yuan/square meter, and Beijing customers account for more than 80%.
Because of its close proximity to Beijing, Gu ‘an North New Town has undertaken a lot of Beijing spillover demand.
The central urban area is where the old city is located, and its living facilities are perfect. However, due to the influence of regional development planning and layout, it is mainly just-needed products. The price of ordinary houses is 14,000-15,000 yuan/square meter, and the proportion of Beijing customers is also above 70%. The purpose of home purchase is mostly just-needed.
With the gradual expansion of the property market in Gu ‘an, since Peacock City took the lead in Gu ‘an, major brand housing enterprises have successively entered, including Jiantou, Zhongnan and Shimao. In addition, in the first half of 2020, Joy City and Greenland also entered Gu ‘an for the first time.
With the promotion of major brand housing enterprises, regional human settlements products have been continuously upgraded. In particular, Peacock City, which was the first to enter Gu ‘an, has an absolute advantage in regional market share because of its deep cultivation for many years. Moreover, after 17 years of continuous exploration and innovation of regional human settlements products, Peacock City’s local human settlements quality has also been continuously upgraded with Peacock City’s projects, from a county’s human settlements level to a level comparable to that of Beijing and other first-line human settlements. This is also one of the reasons for attracting many Beijing spillover demands.
At present, there are various types of houses in Gu ‘an. Among them, the residential products of hot spring new town plate are mainly pension and holiday products. As the northern new city with strong spillover demand, it mainly promotes functional three-bedroom and improved mansion. It is worth mentioning that there is a well-known landmark project in the northern new town-Peacock City Great Lake, which is also the frontier work of human settlement in the current Gu ‘an property market. Peacock City Great Lake, based on the water mirror square in Bordeaux, France, has created a fan-shaped water system landscape. This vast lake of 130,000 square meters has become the focus of community life, creating a romantic life atmosphere together with French gardens.
If the Great Lake of Peacock City has built a new city in the north area of Gu ‘an, then the appearance of Park Yue House of Peacock City is to build an oriental house in the north for those who have Jiangnan complex, which condenses the nine famous gardens in China and builds the Master’s Garden in the original; Adopt the facade of urban modern glass fence, and adopt the first-line high-end project with the same product and standard.
Looking at the Gu ‘an property market for ten years, the change of house prices is the most obvious. However, with the purchase restriction, house prices have gradually become more rational, and the buyers have also changed from local self-occupation demand to Beijing self-occupation and leisure pension demand. Such changes in the population have also heated up the new town in the north of Gu ‘an, an emerging property market plate in recent years. Although the housing price in Gu ‘an is still in the stage of "standing still", its residential products have changed with each passing day, and the living comfort and regional value have been recognized by more and more people, and it is becoming a typical livable area around Beijing.
Beijing News reporter Yuan Xiuli
Editor Yang Juanjuan proofreads Li Xiangling.
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