In 2024, the legend of the classic domestic beauty brand celebrated its 20th anniversary. At this landmark moment, Legend has opened a new round of "screen-brushing" mode — — Since December 20th, Legend has landed in the golden landmarks of 15 core cities such as North, Shanghai, Guangzhou and Shenzhen, bringing another brand feast.
The brand advertisement was launched in an all-round way, covering outdoor buildings, high-speed trains, airports, high-end office buildings and elevators in residential buildings, and so on, and grabbing the eye-catching focus of every city with the potential of C. Legend’s brand image and product charm in this life have been displayed in an all-round, wide-ranging and three-dimensional way, reaching more consumers.
As the star product of legendary life, the legendary life lipstick, which has been selling well all over the world for nearly 17 years, has once again become the protagonist of this brand feast. In the crowded golden hub of 15 cities, the lipstick image of "a lipstick is naturally excellent" can be seen along the road, attracting many pedestrians to stop and scan the code, hoping to understand and experience it in depth. This beauty artifact, which combines lipstick, lipstick and lip mask, has quickly opened up the market in the beauty field with its excellent quality and lasting reputation since its launch. Over the years, its repurchase rate and favorable rate have continued to rise, and it has become a benchmark product in the lip care industry.
The success of Legend in this life is not accidental, but the inevitable result of its 20-year ingenuity. Since its establishment in 2004, Legend has always adhered to the concept of "keeping the original heart with ingenuity", and produced every product with heart based on consumer demand. Through its own factory, independent research and development, independent production mode, Legend has not only ensured the quality and reputation of products, but also demonstrated the hard power of domestic products.
In order to bring consumers a higher quality product experience, Legend has invested heavily in building its own factory and introduced international advanced automatic and intelligent production lines. At the same time, the factory is also equipped with a 100,000-level GMP clean workshop and five international standard system certifications to ensure that each product can be produced in a safe and hygienic environment. In addition, Legend has set up a professional R&D center in this life, which has gathered a large number of outstanding talents in the fields of medicine and biology, and is committed to technological innovation and product research and development.
In the choice of raw materials, Legend is also strictly controlled in this life. In order to find better raw material suppliers, Legend has adopted the strategy of "global raw material optimization" and established strategic cooperative relations with international famous raw material suppliers. This pursuit of Excellence in raw materials and strict screening ensure that every legendary product in this life can have excellent quality and competitiveness.
Standing at the brand-new starting point of the 20th anniversary, Legend will continue to adhere to the ingenious inheritance, continue to deepen research and development, constantly polish products and services, and bring consumers a more perfect skin care experience. At the same time, Legend will embrace market changes and challenges with a more open and inclusive attitude in this life, empower a beautiful life state and take firm steps towards the brilliant journey of the next 20 years!