Harbin is out of the circle, and a stone stirs up a thousand waves. The directors of many cultural tourism bureaus can’t sit still and start the "attracting customers" mode!
According to Jiupai news reports, recently, an igloo was built on the central street of Harbin, and Hegang string was distributed free of charge, which attracted attention.
A staff member of the Propaganda Department of Hegang Municipal Committee sued Jiupai News. From January 7 to 9, Hegang Xiaochuan was distributed free of charge for three days. "More than 10,000 strings were distributed every day, and many foreign tourists participated in the tasting activities."
It is worth noting that Cong Peijia, director of the hegang Municipal Bureau of Culture, Sports, Radio, Film and Tourism, also stood in front of the oven to skewer tourists. "This winter, Harbin and even our entire Heilongjiang ice and snow tourism is very popular, and we hegang participated."
Cong Peijia introduced that from Harbin to Hegang, it only takes more than three hours by high-speed train. As long as foreign tourists show the train tickets from Harbin to Hegang or the tickets for Harbin Ice and Snow World, they can enjoy free tickets for the A-level scenic spots in Hegang, as well as tickets for Songhe Ski Resort and Fenghuangshan Ski Resort.
According to the information provided by the hegang Municipal Bureau of Culture, Sports, Radio, Film and Tourism, there are currently 17 national tourist attractions above 2A level in hegang, including 6 at 4A level and 8 at 3A level. It has successively won the titles of "China’s Best Mountain and Water Cultural Tourism Resort", "Northern go on road trip Destination Tourism City" and "National Summer Resort".
From January to September, 2023, hegang received a total of 3,934,900 tourists, up 43% year-on-year, and the tourism revenue was 2,627 million yuan, up 26% year-on-year.
Directors of Multi-local Cultural and Tourism Bureaus Open the Mode of "Attracting Guests"
A few days ago, 11 "small sugar oranges" in Guangxi bravely broke into Harbin and exploded the network, which also attracted the attention of the Director of Cultural Tourism.
On January 4th, the director of Shenyang Cultural Tourism Bureau publicly shouted, "Hello, lovely Guangxi’ Little Sugar Oranges’, I am Liu Kebin, director of Shenyang Cultural Tourism Bureau. I heard that you have come to our northeast, to Mohe, the northernmost part of China. When you pass by Shenyang on your way home, you are also welcome to stop at Shenyang Station and have a look. " He also said, "We have a beautiful Forbidden City, delicious chicken racks and fun robots here. We all prepare them neatly for you. We also welcome children from Yunnan’ Little Mushroom’ and Sichuan’ Little Panda’ to visit us."
In addition, the person in charge of Jilin Cultural Tourism Bureau also invited foreign tourists to come to Jilin to enjoy the ice and snow scenery.
According to reports, since January 5th, the staff of Arongqi Culture and Tourism Bureau in Hulunbeier City, Inner Mongolia, Min Xu, director of Dandong Cultural Tourism Bureau, and Zhao Ping, director of Anshan Cultural Tourism Bureau have appeared in Harbin successively, offering free local snacks to tourists and inviting them to visit the local area.
Xinjiang, which is also rich in ice and snow resources, has begun to follow Harbin’s example and even built a realistic version of "Frozen" in Yili. Not only that, from improving the cultural tourism infrastructure and scenic spot construction to intensive promotion and publicity, the cultural tourism department in Xinjiang has started from various aspects and encouraged tourists from all directions to travel to Xinjiang through various forms.
What is the ability to match the ambition of the development of cultural tourism?
According to the commentary of China Travel Service, it is beyond reproach that a city wants to be the "top stream" of tourism, but it also needs to show its ability to be the top stream.
Government support is particularly important.
Urban development cultural tourism is not just a few slogans, but also needs support from strategy, policy and funds.
As Song Rui, director of the Tourism Research Center of China Academy of Social Sciences, said, in a normal competitive environment, the government should try to minimize its intervention, but during and after the crisis, the "tangible hand" is indispensable. In the short term, relevant strategies and policies will help solve the problems of broken chain, lack of chain, weak chain and short chain in the tourism industry chain, while in the long term, they will be conducive to the high-quality development of the industry.
In addition to the hard support of "real money and silver", it is also inseparable from the support of soft services. For example, in addition to the unique tourism projects, the "please-oriented market" has added a lot to the local area. This sincerity has also been positively responded by the people of the whole country, forming a two-way interaction and exchange.
In addition, from the perspective of consumer demand, to meet these needs:
Physiological needs mainly refer to the novel experiences brought by the senses such as sight, hearing, touch and smell brought by tourism products, such as all kinds of popular immersive cultural tourism projects at present.
Functional needs, typical functions need to be safe, comfortable, clean, convenient, practical, saving time, energy and money.
Emotional needs, tourism is an outlet for many people to relax and release their emotions.
National business daily Comprehensive Nine-School News, China Travel Service and Public Information