CCTV News:As one of the main driving forces to support the macroeconomic recovery, consumption plays a vital role. In the first three quarters of this year, the total retail sales of consumer goods in China was 34,210.7 billion yuan, a year-on-year increase of 6.8%; The contribution rate of final consumption expenditure to economic growth is 83.2%, which drives GDP growth by 4.4 percentage points. As an important window to observe the consumer market, what are the new trends of "double 11" this year?
In 2023, "double 11" entered its 15th year, with more subdivided and vertical consumer demand, more decentralized, personalized, intelligent and experiential consumption, and explosive growth of high-quality products. From the industrial point of view, the diversity of consumer demand also promotes the trend of personalized production and flexible customization on the supply side.
Sales of smart home products increased significantly.
The data of e-commerce platform shows that the sales of smart home products that can enhance the sense of home life experience have increased significantly. Among them, the turnover of smart door locks, smart lifting tables and other products has increased by more than 100% compared with the same period in 2022.
The outdoor sports industry is experiencing explosive growth.
Healthy consumption has also become a kind of consumer goods with high willingness of consumers. According to the data of the platform, in 2023 "double 11", the outdoor sports industry showed explosive growth, and the sales of cycling, skiing and out shoes service products increased by 300% year-on-year.
Domestic brands are highly sought after by consumers.
On the major e-commerce platforms, the reporter noticed that domestic brands are highly sought after by consumers. According to the data of China International Electronic Commerce Center Research Institute, in this peak consumption season, among the top 20 brands in online retail sales, domestic brands occupy 11 seats.
Big data accurately matches personalized needs.
While the consumption trend changes, it is also promoting the transformation of the industry. Relying on the support of online big data, enterprises can more clearly understand the needs of consumers, and thus rely on personalized production, flexible customization and other means to accurately match related needs.
The cumulative express delivery volume of the whole network has reached a record high.
During the peak consumption season every year, the express delivery volume will explode. According to the monitoring data of the State Post Bureau, November 1 — On November 4th, the whole network collected 2.027 billion pieces of express delivery, up 16.1% year-on-year and 31.0% quarter-on-quarter, reaching a record high. The growth of express delivery reflects the vigorous vitality of China’s consumer market.