Chinese traditional medicine China trip-the promotion of Chinese traditional medicine health culture was launched in Beijing today.

The leaders attending the ceremony jointly launched the promotion of Chinese medicine health culture.

"We Chinese medicine practitioners have the obligation to clean up the source and pass on the correct and reasonable concept of TCM health care." On July 1st, Sun Guangrong, a master of traditional Chinese medicine, said at the launching ceremony of Chinese medicine China trip-Chinese medicine health culture promotion action held in Beijing. Liu Xiaofeng, Vice Chairman of Chinese People’s Political Consultative Conference and Executive Vice Chairman of the Central Committee of the Agricultural Workers’ Party, announced the launch of the promotion action. Wang Guoqiang, deputy director of the National Health and Family Planning Commission and director of the state administration of traditional chinese medicine, attended the launching ceremony and pointed out that it is necessary to conscientiously implement the Chinese Medicine Law, solidly promote the China trip of Chinese medicine-the promotion of Chinese medicine health culture, and popularize a healthy lifestyle with China characteristics.

Deputy Director Ma Jianzhong presided over the launching ceremony.

Ma Jianzhong, deputy director of state administration of traditional chinese medicine, presided over the launching ceremony. Cong Bing, deputy director of Chinese People’s Political Consultative Conference Education, Culture, Sports and Health Commission, Huang Runqiu, deputy director of the Ministry of Environmental Protection, Major General Ji Jianhua, deputy director of the Health Bureau of the Logistics Support Department of the Central Military Commission, Yu Wenming, Wang Zhiyong and Yan Shujiang, deputy directors of state administration of traditional chinese medicine, relevant leaders of the member units of the China Organizing Committee of Chinese Medicine, and relevant heads of provincial Chinese Medicine administrations attended the launching ceremony.

Director Wang Guoqiang made an important speech

Wang Guoqiang pointed out that since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the development of Chinese medicine, raised Chinese medicine to the national strategic level, promoted it as an important part of the construction of a healthy China, made a series of major decision-making arrangements, promulgated the Chinese medicine law, issued the Outline of the Strategic Plan for the Development of Chinese Medicine (2016-2030), established the inter-ministerial joint conference system for Chinese medicine work in the State Council, and released the Chinese medicine in China to the world. In particular, the General Secretary of the Supreme Leader put forward a series of new ideas, new theories and new requirements for the development of Chinese medicine at the national health and wellness conference held last year, and made a comprehensive arrangement for the revitalization and development of Chinese medicine, which pointed out the direction and provided guidance for us to promote the revitalization and development of Chinese medicine at a new historical starting point. In particular, the General Secretary of the Supreme Leader stressed that it is necessary to protect, inherit and develop the treasure house of traditional Chinese medicine left to us by our ancestors, persist in making the past serve the present, and strive to realize the creative transformation and innovative development of the health and wellness culture of traditional Chinese medicine, so as to integrate it with modern health concepts and serve people’s health.

Wang Guoqiang said that on the basis of in-depth summary of the experience of Chinese medicine in China, state administration of traditional chinese medicine and 24 departments including the National People’s Congress Education, Culture, Health and Sports Committee and Chinese People’s Political Consultative Conference Education, Culture, Health and Sports Committee jointly launched the third phase of Chinese medicine in China-the promotion of Chinese medicine health culture. With the theme of "spreading the health culture of traditional Chinese medicine and improving people’s health literacy", this activity held various forms of knowledge dissemination activities on health culture of traditional Chinese medicine to promote the concepts, knowledge, methods and products of traditional Chinese medicine. At the grassroots level, health education of traditional Chinese medicine will be carried out, a knowledge corner of health culture of traditional Chinese medicine will be built, and a healthy lifestyle with China characteristics will be popularized; In schools, Chinese medicine culture will be introduced into the campus to help primary and secondary school students develop good health awareness and living habits. In addition, we will organize a knowledge contest on health culture of traditional Chinese medicine, a collection of works on health culture of traditional Chinese medicine and a nationwide reading activity on traditional Chinese medicine, so as to enhance the society’s cognition and recognition of the core values of traditional Chinese medicine and create a good atmosphere for the whole society to care more about and support the development of traditional Chinese medicine.

Wang Guoqiang presented a certificate to Yue Yue, the image ambassador of this event.

Wang Yaoxian, Dean of Dongzhimen Hospital of Beijing University of Chinese Medicine, spoke.

Sun Guangrong, a master of traditional Chinese medicine, spoke

At the launching ceremony, Liu Hongyue, the host of the "Yangshengtang" column of Beijing TV Station, was awarded the image ambassador of Chinese medicine in China. Wang Yaoxian, Dean of Dongzhimen Hospital, Beijing University of Chinese Medicine, spoke as a representative of Chinese medicine science popularization volunteers. After the launching ceremony, a series of activities such as large-scale performances of Chinese medicine culture and sports, Chinese medicine health consultation and Chinese medicine culture exhibition lit the scene.

Liu Xiaofeng (front middle), accompanied by Wang Guoqiang (front left), visited the TCM health consultation area.

Chinese medicine experts are providing health consultation services to the masses.

Live cultural and sports performance at the launching ceremony

Since it was officially launched in 2007, China Tour of Chinese Medicine has gone through a ten-year journey. From 2007 to 2010, the first stage of the event was mainly large-scale on-site public welfare activities in the city. The organizers went to more than 120 event sites successively, with a total journey of more than 100,000 kilometers. Since 2010, the trip of traditional Chinese medicine to China has entered the second stage, based on making the grassroots people benefit, shifting the focus of activities down and taking "entering the countryside, the community and the family" as the main work. In the past ten years, the activities of Chinese medicine in China have vigorously publicized the principles and policies of the party and the state on Chinese medicine, widely popularized the cultural knowledge of Chinese medicine, sent medicines to the grass-roots people for health, and created a good social atmosphere for the development of Chinese medicine. The activities have traveled to 31 provinces (autonomous regions and municipalities), Xinjiang Production and Construction Corps, Hong Kong, Macao and Taiwan Province, entered military camps, held 366 games in total, and more than 1.6 million people directly participated in on-site activities in China. (Reporter Zhao Weiting, Huang Wei, Chen Jizhi)

The bottom verification code scam: a short message makes people "bankrupt"

Recently, a long article about the victim’s self-reported experience of being cheated was widely circulated on the Internet. The author said that all the funds in his Alipay, bank card and Baidu wallet were "ransacked" overnight because of replying to a short message. The reporter found the client, Jamlom, a college graduate who had just joined the work. All the hard-earned savings of "Piao" in Beijing are gone, which has left him with a lingering fear. In the investigation, the reporter found that a brand-new deception has appeared and is spreading, which we must know and have to guard against.

The 5th world internet conference Forum on "Media Transformation and Communication Innovation" was held —— Chinese and foreign guests "talked" about the future of media.

On the morning of November 8, the forum "Media Reform and Communication Innovation" hosted by the Central Radio and Television General Station was held in Wuzhen. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China and Director of the Central Radio and Television General Station, delivered a speech at the forum. He pointed out that in order to deeply understand and implement the central government’s decision-making arrangements, the mainstream media should not be self-styled, but should make a strong mainstream voice in public opinion fields such as the Internet to be worthy of the name. Traditional media should make good use of new technologies and embrace digitalization with the spirit of "elephants should learn to dance street dance".

On the morning of November 8, the forum "Media Reform and Communication Innovation" hosted by the Central Radio and Television General Station was held in Wuzhen. Zhuang Rongwen, deputy director of the Central Propaganda Department, director of the Office of the Central Cyber Security and Informatization Committee and director of the National Internet Information Office, delivered a speech at the forum. He pointed out that in the face of the tide of Internet development, promoting media reform and spreading innovation is like sailing against the current. If we don’t advance, we will retreat. We should seize the opportunity, take advantage of the situation, strengthen the responsibility of media development, and make contributions to building a better digital world.

With the continuous innovation of communication technology and the continuous reshaping of media structure, media reform and communication innovation are not only industrial issues related to the transformation of media institutions, but also major basic issues that determine what kind of social outlook human beings will shape and how to better seek common social well-being. In his congratulatory letter to the 5th world internet conference, the Supreme Leader General Secretary issued an initiative to all countries to jointly create a digital world of mutual trust and common governance and a more vibrant community of cyberspace destiny. In this process, the media is both a key participant and an important promoter. On November 8th, the 5th world internet conference Forum on "Media Reform and Communication Innovation" was held in Wuzhen. Many heavy Chinese and foreign guests attended the forum to discuss the contents of the congratulatory letter and discuss the development plan.

Movie Market Observation | In 2021, China cinemas are constantly setting new records!

Special feature of 1905 film network With the closure of Beijing Yaolai Studios (Wukesong Store) due to problems in its shopping mall, the box office ranking of cinemas in China film market has been reshuffled again.

 

In the past few years, the cinema has always occupied the first place in the national cinema revenue. Nowadays, according to the data of Cat’s Eye Professional Edition, the national cinema rankings often change every month, which also makes everyone see different possibilities.


Since 2020, Beijing Capital Cinema (Xidandian) has become the new champion of the national cinema box office revenue.

 

Beijing Capital Cinema (Xidan Branch)


According to statistics, as of the time of publication, the annual box office of China mainland film market has reached nearly 46.006 billion yuan. By the end of September, 2021, the total number of big screens in China film market had reached 80,743.

 

As a cinema in the lower reaches of the industrial chain, it has the most direct and real feelings about the changes in the whole market and has the most say. What are the characteristics and changes of China cinema market in 2021? In this regard, 1905 Film Network interviewed Wu Xiuqi, vice president of Lumiere Film Operation Center, Yu Chao, deputy general manager of Capital Cinema, Cai Xiaoxue, director of UME Cinema Operation, and other domestic head cinema representatives.

 

Box office centralization

Diversification of revenue


"The key schedule has a certain box office output guarantee throughout the year, which is the first choice for head films. Compared with previous years, the difference is that in 2021, due to the uncertainty of the epidemic situation, the film schedule will be adjusted more, and the situation of focusing on the key schedule will indeed be more obvious. After all, the number of people watching movies in key schedules and box office output are more. " Wu Xiuqi took the lead in giving his own views. Under the influence of realistic factors, the phenomenon of film clustering in key schedules is more obvious.

 

At the same time, she also said that "the content of the film is still the core of box office competition, and the selection and promotion of the schedule are very important. Squeezing into the key schedule means more competition, and the choice is still in the hands of the audience. Cinema filming is mainly based on box office output. In 2021, there are also many cases of squeezing into key schedules but losing at the box office. "

According to statistics, as of now, Lumiere’s top ten box office films in 2021, etc., all come from the golden period.



In addition to the more concentrated box office output, the diversification of cinema revenue has become the norm in the market. In addition to the regular sales revenue in the past, in 2021, many cinemas began to cooperate with business models such as drama, talk show and script killing.

 

"In 2021, the cinema is still in the recovery stage. Now it will take some time to recover, so survival is the top priority for the cinema. Many of our cinemas, including the Xidan store of the Capital Cinema, are already doing some high-definition screening of stage images, cross talk, or the introduction of similar content. " Yu Chao said that how to make the best use of the idle resources of cinema time and space has become a thinking question in front of the cinema. The attempts and explorations of cinema+various business models are gradually increasing.


 

In the survey of the living conditions of the old cinemas conducted by 1905 Film Network in July this year, it was found that many theaters with a long history, such as Geological Auditorium, Jinsong Cinema and East Palace Cinema, also began to cooperate with Mahua FunAge and other drama teams, and some even provided services such as conference and venue rental. Some new cinemas are cooperating with wedding companies and script killing teams to unlock more scene experiences.

 

"Regardless of public perception or self-positioning. At present, cinemas are movie screening places, but in the Internet era, this can no longer meet people’s needs. " At an industry forum in 2021, Huang Sha, CEO of Pacific Film of Eying Group, admitted that facing the new situation, cinemas should be brave in self-innovation. She believes that the diversification of formats, the display of content value, the reconstruction of cinema space and the experience of consumption scenes will become the four key points of cinema development in the future.

 

Surprise of domestic film contracting

Multiple schedules create the highest record in film history


In 2021, the box office of New Year’s Day, Spring Festival and Qingming reached record highs, laying the foundation for the rapid recovery of China film market. As the "nerve" of the film industry, cinemas have more revenue protection.

 

"The first is surprise. This year, we started in Hi, Mom during the Spring Festival, and then went to The Battle at Lake Changjin in the National Day file, including the recent box office dark horse. The surprises brought by domestic films are one after another." Cai Xiaoxue said that from a personal point of view, surprise is one of the key words for the development of the mainland cinema market in 2021. Domestic films have contracted all the surprises of domestic audiences.


In 2021, domestic films became the absolute protagonist of the market. Among them, The Battle at Lake Changjin and Hi, Mom, two films with box office of 5 billion+,the former has surpassed the cumulative box office, creating a new single-chip box office record in the history of mainland film.

"From these domestic films, including cinema practitioners and other industries, we can see that everyone is working hard and the whole industry is very promising." I hope to be another key word for Cai Xiaoxue’s year-end summary of the mainland film market. The persistence of filmmakers and the succession of good works make the market development prospects full of hope.

 

This coincides with Yu Chao’s view.

 

"Because at least in this year, we saw Hi, Mom’s" Tang Detective 3 "and The Battle at Lake Changjin, which have grossed over 4 billion or even 5 billion. Good schedule, popular movies, let us see the hope of follow-up development. " Yu Chao believes that the excellent performance of domestic films has given more hope for the future market recovery.

 


The relevant data performance of the upstream content production section of the film and television industry shows positively that the whole industry can expect in the future. In the first quarter of 2021, the number of crews in Hengdian, Xiangshan and other film and television bases exceeded the best results in the same period in history.

 

The number of big screens will keep growing.

Future opportunities and challenges coexist.


According to the statistics of the National Film Bureau, by the end of September 2021, there were 14,235 cinemas and 80,743 screens in China film market, and the number of screens officially exceeded 80,000, with an average of 17.8 new screens per day.

 

Under the normalization of the epidemic, this growth is hard-won.

 

"I think market demand and state support have become the main reasons for growth. Market demand is the main factor, that is, the audience’s demand for good content will not change. As part of the cultural life, the support and support for the entire film industry at the national level is still visible. " Yu Chao believes that there are two reasons for the continuous growth of the number of big screens in China’s film market in 2021, and the growth trend will be maintained in the future.

 


In the future, the growth of cinemas in different cities will be further subdivided according to the actual situation.

 

"The number of cinemas in first-and second-tier cities is relatively saturated, and the growth rate is slowing down. The population and construction of third-and fourth-tier cities are accelerating, and the number of new cinemas will grow faster." Wu Xiuqi believes that in the future, third-and fourth-tier cities will become the main force of big screen growth, and the cinema layout in first-and second-tier cities will be more reasonable. Differentiated growth will become one of the trends of domestic cinema development in the future.

 

With the further improvement of urbanization rate in China, township cinemas will become a low-lying market value of cinema. According to statistics, when the number of screens in mainland China reaches 80,743, the number of screens in township cinemas is 12,958, accounting for 16% of the total, and there is still room for improvement.

 

With the efforts and support of all parties, the future of China film industry can be expected.


Fuel consumption prefix 3, acceleration 6.9 seconds, test drive 2025 BYD Han DM-I.

Comment on 2025 Chinese DM-i in a word:

Balance and maturity are the important selling points of new cars, and the future of Han without obvious shortcomings can be expected.

Advantages:

1, equipped with the fifth generation of DM technology, power loss and fuel consumption 3 prefix.

2. The ride comfort in the back row is good

3. DiLink 100 has strong functionality.

4. The top model has the eye of DiPilot 300 God.

5. The acceleration of all models is 6.9s

Insufficient:

1. We haven’t used the latest design of Chaowang.

2. Only high-profile models have leather seats.

Our test drive this time is 2025 Han DM-I. If you just look at the picture of the front face, you may think that I am wrong. Isn’t this Han EV? One of the changes in the design of the 2025 BYD Han DM-i is the replacement of the same inductance dragon face as the Han EV model, and the front face design is more concise. At the same time, the new car also provides a blackening kit, such as the chrome trim in the center of the front face, and the bottom air inlet and heat outlet are blackened.

picture

summary

A tutorial on how to fly a plane in pairs.

The method of flying a plane in pairs is divided into sixteen points.

1. Two people flying in a row need the cooperation of both sides. Cody flies the plane and May hits the obstacle. This level is urgent. At first, Mei fired bullets at the straw door coming down ahead, the door burned and the plane passed. Be sure to pay attention to the time, otherwise it will hit and the plane will crash.

May hit the battery nearby, so don’t hit the plane.

3. the location of the fork in the road, you can go twice, and choose to go to the left here.

4. This is a wooden door, which can’t be destroyed. We should fly there before the wooden door closes.

5. After passing, you will encounter obstacles in the road, so pay attention to flying to avoid them.

6. The wooden door in front is closed from all sides, so you should drive at full speed and pay attention to seize the time to fly over.

7. After flying over, there will be fighter planes in the rear, and Mei will turn around and destroy the enemy planes.

8. At the same time, pay attention to the obstacles ahead and destroy them, otherwise the plane will hit it.

9. There are three holes here. Just hit one, and you can hit which one.

10. You can go outside through the front door.

11. There is a mole outside. May fights with the mole on the plane, and Cody flies the plane. Just keep it steady.

12. enter the sewer after defeating the mole.

13. This place needs two people to fly the plane together, and use the principle of leverage to balance the plane, that is, two people are on both sides and the plane flies horizontally.

14. When two people climb to one side, the plane turns to that side. The turning range can be controlled by the distance from the center point, and players can experience it when playing.

15. Fly over the hole in front.

16. Successfully passed the checkpoint of flying a plane.

New Crown Yongjia Toyota launched, priced from 279,800

At 15:00 pm on March 22, a grand launch conference was held in Yongjia. At the event site, the new models were displayed to customers who came to the store, and training instructors were also arranged on site to giveOwners and prospective owners explain the new car. The new car will launch five 2.5L displacement power models in advance, priced from 279,800 – 385,800 yuan. Interested netizens can callCrown Line 400-830-3408Learn about booking a car and buying a car.

Model introduction:

The new car was officially launched on March 12. The new car launched 5 2.5L models in advance, priced at 279,800 – 385,800 yuan. The new 2.0T model is expected to be launched in the second half of the year, with 173kW and 350Nm. The new and unique front face is focused on the low transparent crystal texture stacked wing three-dimensional front grille, supplemented by a new LOGO, forming a striking and clear three-dimensional structure, which looks very atmospheric.

The new crown body size has been fine-tuned on the basis of the old car. The length, width and height of the new car are 5020mm/1805mm/1480mm respectively, and the wheelbase remains unchanged at 2925mm. The body size is similar to the long axis version of the 5 series, but the wheelbase is only at the same level as the 3 series Li.

Interior: Dual touch screen collocation is a highlight, and the package material is delicate

The new car has also undergone drastic changes, aiming to highlight the sense of youth and technology. Among the most eye-catching are the two huge central control LCD screens located above the center console. The touch design replaces most of the physical buttons, and the system’s integration and logic are commendable. At the same time, there have been changes in aspects such as the steering wheel and the configuration of the car. In the current one, the new interior is full of personality.

Power configuration: the same as the current model, with rich safety configuration

The new model will offer 2.5L naturally aspirated and 2.0T power, of which the 2.5L model launched earlier is 142kW with a peak torque of 236Nm. The 2.0T model will not be launched until the second half of this year. In the transmission part, it is matched with 6 speeds.

In terms of safety configuration, the new series comes standard with front knees, front sides and air curtains, which are quite rich. However, like panoramic images, such configurations that are actually very practical in actual driving are only available on top models.

Yongjia’s new listing press conference live report

To get a glimpse of the new face of the new crown, hundreds of car owners came to the Yongjia Toyota 4S store.

Yongjia Toyota sales manager, service manager and new car unveiling guests take a group photo

Yongjia Toyota sales manager held a grand new car delivery ceremony for the first young car owner, and also presented a gold-plated crown model.

Yongjia Toyota sends personalized gifts to customers present

The new crown has changed the style of the old model that is too "moderate", and the new car design is more youthful and fashionable.Younger is also the main design trend of the Toyota brand in recent years. From the new Corolla to the new crown, more revolutionary innovative designs have been adopted. At the same time, it also includes more avant-garde configurations and power systems to satisfy the appetite of younger consumers. From the price point of view, buying 3 series and C class can buy a larger and more business-oriented crown, and it is not old-fashioned. I personally think the crown is more suitable for the social elite in their 30s.


Related reading:

yongjia

Address: No. 202, Yingbin Road, Dashi, Panyu District (500 meters ahead of Xiangjiang Hotel)

Telephone: 400-680-6903

 

Constructing a "Pilot System" with Distinctive Agricultural Characteristics

  The "Guidelines for the Ideological and Political Construction of Courses in Colleges and Universities" clearly states that it is necessary to promote the ideological and political construction of courses in combination with professional characteristics, and to provide clear guidance on the ideological and political construction of agricultural professional courses. This is a re-understanding of the teaching laws of higher agricultural education, a re-clarification of the direction of running agricultural universities, a re-focus on the implementation of the fundamental task of building morals and people in agricultural colleges and universities, and a clearer goal of cultivating new talents who know farmers and love farmers.

  Northwest A & F University accurately grasps the overall requirements of curriculum ideology and politics and the characteristics of agricultural specialties, adheres to the principle of morality and cultivating people, takes strengthening agriculture and rejuvenating agriculture as its own responsibility, organically unifies ideological and political education with professional education, guarantees the system and mechanism of curriculum ideological and political construction, takes the construction of curriculum ideological and political teaching system as the core, and takes team construction as the key, designs a curriculum ideological and political "pilot system" with the characteristics of West Farmers, and forms a new system of ideological and political education of "ideological and political courses + curriculum ideological and political + professional ideological and political", builds a big ideological and political pattern that is unified with the mission of Agricultural University, and strives to cultivate new talents who know farmers and love farmers in the new era.

  Deepen the innovation of the system and mechanism, and "precisely navigate" for the construction of curriculum ideology and politics. The school has established a leading group for the construction of curriculum ideology and politics led by the party secretary and the principal, and established a curriculum ideology and politics coordination research center to strengthen leadership in terms of policy support, condition guarantee, curriculum construction, etc., and coordinate the promotion of curriculum ideology and politics work. The construction of curriculum ideology and politics and the implementation of the fundamental task of building people with morality, training outstanding agricultural and forestry innovative talents with the same planning, deployment, implementation, and assessment, implement the "Ideological and Political Casting Soul Action Plan", and issue the "Implementation Plan for Curriculum Ideological and Political Work", unify explicit education and implicit education, form a synergy effect, and truly build a full-scale and all-round ideological and political education pattern for all staff.

  Focusing on the construction of the curriculum system, we will "accurately pilot" the ideological and political construction of the curriculum. The school always insists on integrating the ideological and political concept into the whole process of talent training. Normally carry out theme activities such as "ideological and political course teacher training and curriculum ideological and political construction", and create 256 ideological and political demonstration courses with the characteristics of West Farmers in the form of project approval, covering three types of general courses, subject courses and practical courses, covering 67 undergraduate majors in the school; create a number of down-to-earth and effective characteristic practical ideological and political courses, and extend the ideological and political education chain of the curriculum. Carry out "Qinling ecological civilization education" to guide students to establish and practice the concept that green waters and green mountains are golden mountains and silver mountains. Implement the teaching function improvement project of the station, plan and build a number of practical teaching projects, create a "golden lesson" for practical education, and create a large classroom for practical education in the new era.

  Strengthen the construction of the teaching team and "escort" the ideological and political construction of the curriculum from a long distance. The school insists on changing teachers’ concepts and improving teachers’ abilities as the core task, and stimulates new vitality in the ideological and political construction of the curriculum. First, combine internal and external "intelligence". Select excellent teachers of the ideological and political courses of the curriculum and teachers of the ideological and political courses to carry out off-campus learning and exchanges, and invite well-known university experts to the school to carry out the ideological and political training of the curriculum. The second is to set up a training team "Huizhi". Normally carry out special training on the ideological and political topics of the curriculum, demonstration observation and other activities, and form a training brand with the characteristics of West Farmers. The third is to carry out special training "Expansion Intelligence". Add a "Course Ideological and Political" training link to the induction training of new teachers, hold workshops The fourth is the "borrowing wisdom" of collective teaching research. The teaching and research section is used as a unit to organize teaching seminars, collectively prepare lessons, optimize teaching design, and promote the organic integration of curriculum teaching and ideological and political education.

  Focus on typical demonstration and guidance, and "stable endurance" for the ideological and political construction of the curriculum. The school actively creates an atmosphere of ideological and political construction of the curriculum in which "the curriculum door has ideological and political, and teachers teach and educate people" by commending advanced and strengthening publicity. After the recommendation of grass-roots teaching organizations, the selection of faculties and departments, and school competitions, the course ideological and political "teaching pacesetters", "teaching experts" and "teaching backbones" are selected to create a group of famous teachers and teams in the ideological and political teaching of the curriculum. Take the teachers’ participation in the reform of the ideological and political teaching of the curriculum and the effect of the ideological and political of the curriculum as an important basis for teachers’ assessment and evaluation, job recruitment, evaluation and reward, selection and training, and professional title promotion. Make the ideological and political of the curriculum an inherent requirement for teachers’ career development,

  In the next step, the school will continue to earnestly study and implement the important exposition of the Supreme Leader’s General Secretary on education, fully implement the spirit of the National Conference on Ideological and Political Work in Colleges and Universities, and take the establishment of ideological and political courses and the comprehensive promotion of curriculum ideological and political as an important task of coordinating the construction of "double first-class". Li Xingwang, Secretary of the Party Committee of Northwest A & F University, Li Xingwang)

1599 yuan to buy the concert "pillar ticket" experience is greatly discounted. Who is "responsible"?

A few days ago, Liang Jingru’s fans collectively launched a rights protection incident, which became a hot search. Fans said they spent 1,000 yuan to buy tickets for Liang Jingru’s Shanghai concert. After arriving at the scene, they found that the view from the seats to the center stage was completely blocked by the pillars erected in the venue area. Even if someone bought a high-priced seat in the first row of the infield area, they still couldn’t escape the "interference" of the pillars. The consumer experience was greatly discounted, so they got together and filed a "refund" application with the organizers.

  Sun Qingyun, reporter of Yangzi Evening News/Ziniu News

  Watching singers becomes watching pillars, and the organizers put the "responsibility" on consumers

  Ms. Liang’s May 20 concert at Mercedes-Benz Culture in Shanghai was her "first stop" in China, according to the organizers.

  Ah Shui (a pseudonym) and her friends are both "post-95s". They have loved Liang Jingru since childhood, and they belong to the generation that grew up listening to her songs. So when she quickly grabbed the concert tickets, she was very excited. Moreover, she got 1,599 yuan for the infield ticket, the first row of the first game. But when they arrived at the scene, they found that "the pillar is too big, and it can be blocked from the first row to the last row. The further you go, the wider the range. If you are unfortunate enough to buy a spot in the fifth-floor stand, you can only admit that you are unlucky, because you can only see Liang Jingru’s lower body."

  From the photos and videos taken by the audience at the scene, it can be seen that the live stage of Liang Jingru’s Shanghai concert is set up with a "four-sided platform". The stage is in the center of the venue and can be filled with spectators around. Compared with the "three-sided platform", the design of the "four-sided platform" can increase the capacity of the audience on the one hand, and on the other hand, it is convenient for the audience from every angle to watch the performance "without dead ends". However, in Liang Jingru’s Shanghai concert, "large pillars" were erected around, causing the vision of many spectators to be blocked.

  Ah Shui introduced that in addition to the four large pillars, there is also a lighting device on the top floor of the stage, which presses the singer’s space even more narrowly, so that the audience who buys high-level seats can’t see the singer himself at all, and can only see the "set".

  When Ah Shui posted her experience on the social platform, many people came to complain, and she realized that this was a real consumption "pit".

  On June 8, Ah Shui told reporters that her rights group had received "no refunds" from the ticketing party one after another.

  What she couldn’t accept was that the organizers and ticketing parties put all the "costs", "losses" and "responsibilities" on the consumers’ heads – they didn’t inform the consumers in advance that the tickets they bought were "pillar tickets", the price was not discounted, there was no staff to help adjust seats after the opening, and the artists didn’t even apologize.

  "I think the most important thing is that when the ticket is issued, you should tell me that even if there are parentheses on the back of the ticket, and the prompt of’bad sight ‘is marked, then at least I can be mentally prepared and decide whether to grab it or not." Ah Shui said.

  There are many "pillar tickets" for concerts. Why don’t the organizers mark them when selling tickets?

  At present, there are more than 400 people in Ah Shui’s rights protection group, and some of them are onlookers. Mr. Jiang, the owner of the group, told reporters that because he was dissatisfied with the consumption experience of the "Pillar Ticket" concert, more than 400 other netizens formed another rights protection group. "As of May 31, the number of rights protection we actually received in the form of a questionnaire was 480 +, and no one successfully defended their rights."

  On May 20, Mr. Jiang went to Liang Jingru’s concert with his lover, traveling all the way from Taizhou, Zhejiang to Shanghai. "It was a special day. We were fans of Liang Jingru, and we watched her first concert in our lives. That day, choosing to go to Shanghai to see her, was very meaningful to both of us."

  At that time, he didn’t actually grab the admission ticket, but increased the price by 1,000 yuan to enter by purchasing invitations, two for 4,600. "After seeing the location, my heart was really broken."

  Unlike Ah Shui, Mr. Jiang immediately realized that this arrangement was not reasonable for consumers, so before the opening, he went to the staff at the scene, but was eventually told: no positions can be changed, there are not so many vacancies, "He asked us to stand behind and watch, not to occupy the safe passage."

  In this way, out of love for idols, Mr. Jiang and his lover chose to temporarily endure their grievances. After listening to this flawed concert, "I am in a position where I can’t see the singer himself for almost two-thirds of the time, and I can see the back the most."

  The reporter searched on social platforms and found that the audience’s dissatisfaction with "pillar tickets" was spreading. Liu Ruoying’s concert in Beijing and Zhang Xinzhe’s concert in Shanghai… all had audience members who tweeted, "This kind of perspective, the organizer sells this kind of seat without writing a clear note, won’t your conscience hurt?"

  Lawyer analysis, defective seats, consumers should be informed in advance

  For this flawed concert, Ah Shui hopes to get a full refund compensation from the organizers in the end, "because the time and energy spent on rights protection is really a lot."

  Mr. Jiang learned that after May 20, Liang Jingru held a second concert in Shanghai on May 21. The organizers and ticketing parties did not change, but some of the audience who bought "pillar tickets" learned about their flawed consumption experience before entering the venue, contacted the organizers in advance, and received full refund compensation, or changed to seats with unaffected views.

  He hopes that the organizers will soon publish the working map of the refund area and determine a refund ratio plan. However, he is angry that the organizers have not given a direct response and solution even after the Shanghai Consumer Protection Commission intervened.

  According to the poster of Liang Jingru’s concert, the organizer of the Shanghai venue is Shanghai Rubik’s Cube Pan Culture Performing Arts Co., Ltd., and the organizer of the whole process is Yongdaoxing Entertainment Co., Ltd. On June 9, the reporter made multiple calls to the two companies, but no one answered. The barley network that provides ticket sales did not reply.

  Ah Shui sighed helplessly: The current offline performance market seems to be like this. Obviously, consumers spend money to shop, but the final interpretation right has always been in the hands of the organizers, "What kind of tickets can be refunded? It is said that it does not meet the refund requirements, so what is this requirement?"

  Ding Jinkun, a lawyer at Shanghai Dabang Law Firm, believes that the concert "pillar ticket" is a defective seat, which should be discounted compared with other seats, and consumers should be informed in advance to allow consumers to have a choice. However, because they have already listened to the song, the contract has been fulfilled. "It cannot be refunded, but part of the discount can be refunded. The audience will give a method for calculating the proportion of the refund, and the organizer will also give a method to see which is more reasonable."

  Zhao Liangshan, a lawyer at Shaanxi Hengda Law Firm, told reporters that as far as this incident is concerned, the organizers did not inform consumers in advance of the fact that the pillar blocked their line of sight. According to Article 8 of the Consumer Rights Protection Law, the organizers violated consumers’ right to know.

  According to Article 10 of the Consumer Rights Protection Law, consumers have the right to arm’s length transaction. If the organizer sells the seat ticket with the column blocking the view at the normal fare, it violates the consumer’s arm’s length transaction right. "The consumer has every legitimate reason to ask the organizer to refund the ticket."

The first generation of Tik Tok online celebrity "went down to the altar"

Text | Vince An 

After the rise of short videos, for Tik Tok, star-making seems to happen overnight. From 2017 to 2018, Xiao Ye gained tens of millions of fans from an unknown ordinary person because of some interesting videos, and even became popular on YouTube abroad.

There is Wen Wan, a former elder sister in Tik Tok, who once became popular with her video of rocking with music in the parking lot, and the number of fans in Tik Tok exceeded 10 million in ten days. In 2018, with a hip-hop dance video, Degula K gained 5 million fans in just ten days. At present, her fans have exceeded 25 million. It is reported that the price of one of her videos is over 400,000, which has surpassed her classmate "Office Xiao Ye".

Even so, the vitality of Tik Tok online celebrity is hard to last. Is this caused by platform users’ aesthetic fatigue, liking the new and hating the old? There is no IP with long-term precipitation, so today, when the live broadcast boom is sweeping, Tik Tok seems to be somewhat behind Aauto Quicker and Ali.

There is no IP in online celebrity, Tik Tok

Everything that is quick may also rot quickly.

On January 6th, the Annual Report of Content Industry in 2020 released by the new list mentioned that only 1.4% of the Top100 accounts in Tik Tok were listed for more than 10 times. Most accounts are quiet or even disappear after a night of scenery, which makes people wonder at the fast iteration speed of Tik Tok and online celebrity.

According to media reports, in August, 2019, two children made popcorn videos after imitating a pop can in Tik Tok. Because they didn’t have relevant knowledge, they were injured in an explosion, and one of them died unfortunately. In view of the suspicion of guidance, on September 17, 2019, one family member and Onogata signed a settlement agreement. Previously, the imitated "Office Xiao Ye" team had paid the two parties a total of about 800,000 yuan in aid.

Since then, Xiao Ye’s office has been closed one after another, and he has not returned until now. At present, the update of Xiao Ye in the office is basically the content of new colleagues, and the broadcast volume is not as good as before.

Wen Wan’s side, before enjoying the bonus of online celebrity traffic, was given the title by Tik Tok. This phenomenal online celebrity used to have a large amount of privacy outflow, and his plastic surgery, dropping out of school and hanging out in nightclubs … were not too likable. And it’s hard to brush Dygula K in Tik Tok. Some netizens questioned, "It’s all the popularity of brushing. I accidentally saw her live broadcast that day, and the live broadcast room was hundreds of people" …

It is worth mentioning that Li Ziqi, with his short pastoral video, has made countless fans around the world, and the total revenue of YouTube and Taobao stores is said to exceed 100 million. In August 2018, her Tmall store "Liziqi Flagship Store" officially opened. On the day when the store was launched, the sales volume of some commodities exceeded 10,000; After three days on the line, the sales reached 10 million yuan, but now the sales of its popular food products only break through 10 thousand per month. According to the Baidu index, its attention has generally dropped by more than 60% compared with the peak period.

A new trip that I can’t catch up with

Some insiders told Yiming. com that the active cycle of short video online celebrity is mostly within half a year.

At the moment when the algorithm is in power, in the fragmented time, if you want to attract attention and praise, you can only do entertainment and eye-catching content. In order not to make mistakes and save time and cost, the creator must seize the platform users in just a few minutes or even dozens of seconds, but in fact, there are very few valuable contents that users can watch in this process.

Of course, short video players are mostly just for fun. Therefore, even the creators who are eager to create powder-sucking through deep content have to compromise the user’s preferences because of the data such as the number of fans and the number of likes, and follow the trend of some short videos.

According to the Annual Report of Content Industry in 2020 released by the new list, in 2019, 53.2% of the accounts were on the TOP100 of WeChat monthly list, 9.7% were on the TOP100 of Taobao monthly list, and 1.4% were in Tik Tok.

"Many online celebrity actually became popular at first without knowing what was going on, perhaps just catching up with a hot spot or catering to a certain trend," a senior practitioner in an industry said in an interview with Yiming. "But they lack the ability to follow up, so even if they stand out at once, they will soon disappear from everyone."

An executive of MCN organization in Shanghai thinks that Tik Tok has a staged content tendency and traffic support, because once the creators make a little achievement, they are easy to form path dependence, and it is difficult to get out of the comfort zone, such as Dracula K. Perhaps at first, everyone was interested in singing and dancing, and Tik Tok also gave such creators a traffic tilt, so that they could get higher-frequency exposure. However, as time goes by, users’ sensitivity to such short videos decreases, and the stimulation threshold keeps increasing, that is, aesthetic fatigue in the usual sense.

In order to revitalize traffic, Tik Tok can only use new forms to incite the ecological development of platform content, as can be seen from the revision of Tik Tok at the beginning of last year. In April last year, Tik Tok announced the full opening of users’ 1-minute video rights, and launched the "Vlog Billion Traffic Support Plan" to encourage ordinary users to record their lives and create content in a richer way.

Prior to this, new users could only shoot short videos for 15 seconds, and it took 1,000 fans to open a video for 1 minute. However, the decline in user stickiness and the increasingly serious homogenization of content have forced Tik Tok to speed up the pace of reform. Moreover, the longer the duration, the more sticky the users are. After all, Tik Tok mainly focused on harvesting the fragmentation time of users.

However, more and more companies are adding vlog to short videos, and platforms such as Baidu Good-looking, Weibo and bilibili are all eyeing up. Subsequently, live broadcast with goods suddenly rose, and Li Jiaqi and Viya helped Taobao refocus, which became a hot topic in the limelight. Aauto Quicker, however, is also working with Xin to cut the cake of live traffic.

Can’t catch the live broadcast, it’s hard to compete.

Live e-commerce has always been a shortcoming of Tik Tok, and advertising business is its lifeblood. Based on the characteristics of algorithm recommendation and centralized traffic distribution, Tik Tok’s advertising has a strong diversion effect, but in this mode, users are not very sticky, and private domain traffic is difficult to obtain and gather, which makes it difficult to form an e-commerce head anchor by relying on the natural incubation of the community.

Anxious, Tik Tok saw Ali and Aauto Quicker laughing and proudly broadcasting the goods, and happened to hit it off with Lao Luo, who was working to pay off debts. According to Tik Tok’s data, the first live broadcast in Luo Yonghao lasted for 3 hours and 17 minutes, with a total of 48.922 million people watching, of which 588,000 people gave gifts, with a total harvest of 36.327 million sound waves, 23 goods were put on the shelves, and the total payment transaction amount exceeded 110 million yuan.

The good performance of the first show made Tik Tok very excited, and the industry even thought that Tik Tok had the strength to compete with Taobao and Aauto Quicker. However, the debut is the peak. From April 1 to now, there are 14 live broadcasts in more than three months. The data of Lao Luo’s live broadcast room has been declining all the way, and the sales volume has dropped by 80% compared with the first one.

To Tik Tok’s surprise, Lao Luo didn’t become the king with goods comparable to Li Jiaqi and Viya. According to the June list data of GMV Monthly List of Live E-commerce Anchors released by WeMedia, Viya, Simba and Li Jiaqi are still in the top three rankings, but Luo Yonghao ranked 47th.

Nowadays, the first generation of online celebrity in Tik Tok has either fallen or failed to grasp the outlet of live broadcast with goods, and is silent and nameless. But Tik Tok itself, except advertising business, has no more sustainable commercial value. Although the trend of live e-commerce is clear, it is difficult for Tik Tok and Tik Tok online celebrity to rewrite their short-lived fate.

On the other hand, it reveals that the core of e-commerce still lies in the control of supply chain, but so far we have not seen the advantages of Tik Tok in these places. Therefore, once the traffic is exhausted, and there is no idea of sustainable and diversified development, Tik Tok can only be on the defensive in the competition of other platforms.