The first generation of Tik Tok online celebrity "went down to the altar"

Text | Vince An 

After the rise of short videos, for Tik Tok, star-making seems to happen overnight. From 2017 to 2018, Xiao Ye gained tens of millions of fans from an unknown ordinary person because of some interesting videos, and even became popular on YouTube abroad.

There is Wen Wan, a former elder sister in Tik Tok, who once became popular with her video of rocking with music in the parking lot, and the number of fans in Tik Tok exceeded 10 million in ten days. In 2018, with a hip-hop dance video, Degula K gained 5 million fans in just ten days. At present, her fans have exceeded 25 million. It is reported that the price of one of her videos is over 400,000, which has surpassed her classmate "Office Xiao Ye".

Even so, the vitality of Tik Tok online celebrity is hard to last. Is this caused by platform users’ aesthetic fatigue, liking the new and hating the old? There is no IP with long-term precipitation, so today, when the live broadcast boom is sweeping, Tik Tok seems to be somewhat behind Aauto Quicker and Ali.

There is no IP in online celebrity, Tik Tok

Everything that is quick may also rot quickly.

On January 6th, the Annual Report of Content Industry in 2020 released by the new list mentioned that only 1.4% of the Top100 accounts in Tik Tok were listed for more than 10 times. Most accounts are quiet or even disappear after a night of scenery, which makes people wonder at the fast iteration speed of Tik Tok and online celebrity.

According to media reports, in August, 2019, two children made popcorn videos after imitating a pop can in Tik Tok. Because they didn’t have relevant knowledge, they were injured in an explosion, and one of them died unfortunately. In view of the suspicion of guidance, on September 17, 2019, one family member and Onogata signed a settlement agreement. Previously, the imitated "Office Xiao Ye" team had paid the two parties a total of about 800,000 yuan in aid.

Since then, Xiao Ye’s office has been closed one after another, and he has not returned until now. At present, the update of Xiao Ye in the office is basically the content of new colleagues, and the broadcast volume is not as good as before.

Wen Wan’s side, before enjoying the bonus of online celebrity traffic, was given the title by Tik Tok. This phenomenal online celebrity used to have a large amount of privacy outflow, and his plastic surgery, dropping out of school and hanging out in nightclubs … were not too likable. And it’s hard to brush Dygula K in Tik Tok. Some netizens questioned, "It’s all the popularity of brushing. I accidentally saw her live broadcast that day, and the live broadcast room was hundreds of people" …

It is worth mentioning that Li Ziqi, with his short pastoral video, has made countless fans around the world, and the total revenue of YouTube and Taobao stores is said to exceed 100 million. In August 2018, her Tmall store "Liziqi Flagship Store" officially opened. On the day when the store was launched, the sales volume of some commodities exceeded 10,000; After three days on the line, the sales reached 10 million yuan, but now the sales of its popular food products only break through 10 thousand per month. According to the Baidu index, its attention has generally dropped by more than 60% compared with the peak period.

A new trip that I can’t catch up with

Some insiders told Yiming. com that the active cycle of short video online celebrity is mostly within half a year.

At the moment when the algorithm is in power, in the fragmented time, if you want to attract attention and praise, you can only do entertainment and eye-catching content. In order not to make mistakes and save time and cost, the creator must seize the platform users in just a few minutes or even dozens of seconds, but in fact, there are very few valuable contents that users can watch in this process.

Of course, short video players are mostly just for fun. Therefore, even the creators who are eager to create powder-sucking through deep content have to compromise the user’s preferences because of the data such as the number of fans and the number of likes, and follow the trend of some short videos.

According to the Annual Report of Content Industry in 2020 released by the new list, in 2019, 53.2% of the accounts were on the TOP100 of WeChat monthly list, 9.7% were on the TOP100 of Taobao monthly list, and 1.4% were in Tik Tok.

"Many online celebrity actually became popular at first without knowing what was going on, perhaps just catching up with a hot spot or catering to a certain trend," a senior practitioner in an industry said in an interview with Yiming. "But they lack the ability to follow up, so even if they stand out at once, they will soon disappear from everyone."

An executive of MCN organization in Shanghai thinks that Tik Tok has a staged content tendency and traffic support, because once the creators make a little achievement, they are easy to form path dependence, and it is difficult to get out of the comfort zone, such as Dracula K. Perhaps at first, everyone was interested in singing and dancing, and Tik Tok also gave such creators a traffic tilt, so that they could get higher-frequency exposure. However, as time goes by, users’ sensitivity to such short videos decreases, and the stimulation threshold keeps increasing, that is, aesthetic fatigue in the usual sense.

In order to revitalize traffic, Tik Tok can only use new forms to incite the ecological development of platform content, as can be seen from the revision of Tik Tok at the beginning of last year. In April last year, Tik Tok announced the full opening of users’ 1-minute video rights, and launched the "Vlog Billion Traffic Support Plan" to encourage ordinary users to record their lives and create content in a richer way.

Prior to this, new users could only shoot short videos for 15 seconds, and it took 1,000 fans to open a video for 1 minute. However, the decline in user stickiness and the increasingly serious homogenization of content have forced Tik Tok to speed up the pace of reform. Moreover, the longer the duration, the more sticky the users are. After all, Tik Tok mainly focused on harvesting the fragmentation time of users.

However, more and more companies are adding vlog to short videos, and platforms such as Baidu Good-looking, Weibo and bilibili are all eyeing up. Subsequently, live broadcast with goods suddenly rose, and Li Jiaqi and Viya helped Taobao refocus, which became a hot topic in the limelight. Aauto Quicker, however, is also working with Xin to cut the cake of live traffic.

Can’t catch the live broadcast, it’s hard to compete.

Live e-commerce has always been a shortcoming of Tik Tok, and advertising business is its lifeblood. Based on the characteristics of algorithm recommendation and centralized traffic distribution, Tik Tok’s advertising has a strong diversion effect, but in this mode, users are not very sticky, and private domain traffic is difficult to obtain and gather, which makes it difficult to form an e-commerce head anchor by relying on the natural incubation of the community.

Anxious, Tik Tok saw Ali and Aauto Quicker laughing and proudly broadcasting the goods, and happened to hit it off with Lao Luo, who was working to pay off debts. According to Tik Tok’s data, the first live broadcast in Luo Yonghao lasted for 3 hours and 17 minutes, with a total of 48.922 million people watching, of which 588,000 people gave gifts, with a total harvest of 36.327 million sound waves, 23 goods were put on the shelves, and the total payment transaction amount exceeded 110 million yuan.

The good performance of the first show made Tik Tok very excited, and the industry even thought that Tik Tok had the strength to compete with Taobao and Aauto Quicker. However, the debut is the peak. From April 1 to now, there are 14 live broadcasts in more than three months. The data of Lao Luo’s live broadcast room has been declining all the way, and the sales volume has dropped by 80% compared with the first one.

To Tik Tok’s surprise, Lao Luo didn’t become the king with goods comparable to Li Jiaqi and Viya. According to the June list data of GMV Monthly List of Live E-commerce Anchors released by WeMedia, Viya, Simba and Li Jiaqi are still in the top three rankings, but Luo Yonghao ranked 47th.

Nowadays, the first generation of online celebrity in Tik Tok has either fallen or failed to grasp the outlet of live broadcast with goods, and is silent and nameless. But Tik Tok itself, except advertising business, has no more sustainable commercial value. Although the trend of live e-commerce is clear, it is difficult for Tik Tok and Tik Tok online celebrity to rewrite their short-lived fate.

On the other hand, it reveals that the core of e-commerce still lies in the control of supply chain, but so far we have not seen the advantages of Tik Tok in these places. Therefore, once the traffic is exhausted, and there is no idea of sustainable and diversified development, Tik Tok can only be on the defensive in the competition of other platforms.

[Industry observation in the post-epidemic era] After May Day, there may not be many people who invite you to "learn about fitness swimming".

  Cctv news(Reporter Zhu Chunyan) "If you don’t lose weight in March, you will be sad in April". Every year in March and April, it is a good time for gyms to engage in sales, but this year is different due to the epidemic situation. Will the gym that missed this spring usher in the peak season in May?

  Wear a mask to keep fit.

  On April 30th, Liu Jian, a fitness coach, finished exercising in his fitness studio and picked up disinfectant to kill bacteria. "I’m finally ready to welcome members". During this time, he always went to the studio to exercise alone, and then closed the door and left. He joked that it was spending tens of thousands of dollars every month to configure a luxury gym for himself. Liu Jian’s fitness studio is located in Chaoyang District, Beijing. It was closed during the epidemic and is expected to reopen in early May.

Yun fitness

  As the epidemic situation eased, many gyms opened one after another. Mr. Wu, the head of public relations for Super Orangutan, a chain fitness institution, told the reporter that half of the more than 100 classrooms of Super Orangutan in eight cities across the country have been approved and accepted by various places and started to resume business. During the epidemic period, the business should implement systematic epidemic prevention and control measures. When members enter the store, they must take temperature measurement, register their real names, check their health codes, etc., and increase store housekeepers to do cleaning, disinfection and hygiene management.

  The reporter learned that many yoga studios in Beijing will also open for business. Phoenix Yoga staff said that after the class started on May 1st, the number of members in the class was strictly limited. Previously, the class that accommodated more than 40 people was changed to a maximum of 15 people, and members also needed to carry their own yoga mats to go to class. Yoga mats, towels, cups, etc. were no longer provided in the venue. She said that the venue has arranged to disinfect classrooms, auxiliary rooms, dressing rooms, public areas and toilets at regular intervals every day.

  According to the Work Plan on Safe and Orderly Opening of Sports and Fitness Facilities in novel coronavirus during the Epidemic Period issued by Beijing Municipal Sports Bureau, at present, except swimming pools and underground sports and fitness facilities, other indoor sports and fitness facilities can be reopened.

  Dapeng, the coach of an underground swimming and fitness venue in Beijing’s West Third Ring Road, told reporters that the membership card will be postponed. As for when the gym will open, the company is also waiting for a policy notice. Dapeng said that at this time in previous years, he would go out to hand out leaflets after giving lessons to members, "Learn about fitness swimming", but he has been unemployed at home since the Spring Festival holiday this year. Dapeng said that the company didn’t do anything during this time. "The boss has other business." In fact, he himself is not sure whether he can return to this gym to continue his work.

  The life-saving straw "Cloud Fitness" will not stop.

  On January 30th, the State Sports General Administration issued the Notice on Vigorously Promoting Scientific Fitness at Home, actively advocating scientific fitness at home. For each gym, driving home fitness has also become a lifeline for enterprises to survive.

  The Music Carving Campaign, which focuses on private and small class teaching, has about 500 stores nationwide. After offline suspension, it spends tens of millions every month. Han Wei, the founder, predicted that the epidemic would cost Leke at least 100 million yuan, or even several times. During the Spring Festival, Han Wei assembled 100 employees to form a "death squad" to carry out online business, including recording and broadcasting small videos, live broadcasting and offering special courses, which were launched on platforms such as Aauto Quicker and Tik Tok. Yang Shuting, the public relations director of Leke, said: "Online live broadcast has broken the barriers of time and space and attracted a large number of users."

  "Cloud Fitness" has become a must-have at home for a time. The super orangutan opened the "Super Scarlet Squat in the Home" on a live APP, and the number of online users in the first live broadcast exceeded 170,000, becoming the TOP1 anchor on a live broadcast. Mr. Wu, the head of public relations for Super Orangutan, said that with the arrival of the resumption of work, the number of viewers during this period was less than that in the early days, about 50,000 people per game, and many users have developed the habit of watching live exercises together.

Yun fitness k

  With the growth of users, "cloud fitness" has not only become a lifeline for gyms, but also attracted a large number of giants from outside the industry. Alibaba Entertainment, Suning, etc. also joined their sports institutions to continuously launch videos and live broadcasts of fitness guidance on the online platform.

  For fitness coaches, "cloud fitness" is a challenge, and it also gives them more room to play. During the epidemic, Keepland opened a "cloud small class" to allow coaches to start classes online in the form of a two-way camera. Coach Wang Wei said that he has never adapted to enjoying "small classes in the cloud" now. "Although his income is not as good as usual, he is more motivated to use his own training logic to attend classes."

  Probe into the boundary of fitness industry

  Although the income of online teaching is far less than that of offline courses, many insiders said that online exploration has cultivated people’s habit of online consumption, and offline is still the best fitness choice in the future, but online will also be indispensable. Online and offline access will become a new direction of the fitness industry.

  He Wenyi, executive director of China Sports Industry Research Center in Peking University, believes that if the fitness industry wants to innovate and upgrade, it is necessary to seize the opportunities and challenges in the epidemic, or it may be eliminated. The so-called opportunity is that it is very important for the fitness industry to grasp the innovation of fitness content and products after the epidemic has made people pay enough attention to health.

Yun fitness

  The manager of a gym store in Beijing said that due to the epidemic, the physical store could not operate normally, but the company launched the "2020 Anti-epidemic Memorial Card" to upgrade and innovate its products. In addition, online celebrity Store was launched earlier to explore the fitness venues in the new media era, making it a lifestyle platform, a club and a new social place.

  Han Wei, the founder of Leke, summed up the model of the gym into three versions: 1.0 model, opening a store to earn money from a store; 2.0 mode, establishing an online platform mode to connect users with offline gyms; 3.0 mode, after establishing the online platform, self-operated offline stores, "connecting people and goods yards, and making money offline".

  In the post-epidemic era, fewer people may invite you to "learn about fitness swimming" on the street, but there may be more and more advertisements recommending you to "buy chicken breast" on the mobile APP.

History of Self-portrait: From Narcissus Teenager to Self-portrait Girl

Narcissus daffodil teenager.

Trigaud, a French court painter, works "Full-length portrait of Louis XIV in coronation suit at the age of 63".

Selected Pictures of Yongzheng Carpe diem.

Self-portrait of the famous painter Leonardo da Vinci.

Japanese astronaut Akihiko Shingo takes a selfie in space.

  As early as ancient Greece, the Oracle of "Know Yourself" was engraved on the lintel of Apollo Temple. This is an inevitable question in everyone’s life: who am I? Who am I? Is this what others think of me as? … … Self-focusing "selfie" is what we think of as proof of our interaction with others.

  Self-portrait is popular in the internet age, but "self-portrait" is not the product of the internet age. People have always been enthusiastic about themselves, but in the past, they were limited by technical conditions, and the privilege of seeing their own visual images belonged to only a few people. After the Renaissance, painters with technical advantages picked up brushes and combined self-portrait with art. With the advent of photography, it is possible for ordinary people to record themselves. After that, the rapid development of digital cameras and high-definition mobile phones, as well as the fuel of Internet information sharing, ushered in a big explosion of self-portraits, machine imaging.

  Privilege of nobility — — Portrait of the emperor

  Narcissus is a beautiful boy in Greek myths and legends. When he was born, his parents received the proverbs from the prophet — — Don’t let him see his face clearly. However, at the age of sixteen, Narcissus caught a glimpse of his face when he passed a mirror-clear lake in the forest. The beautiful boy was addicted to the reflection in the water, and finally fell into the bottom of the lake and turned into a daffodil on the shore.

  The inverted image of daffodil teenagers is a metaphor of human self-cognition. Humans observe four situations and exchange information with others to understand and define the world around them; At the same time, human beings also examine their own external presentation, show it to others in various ways, and define themselves through feedback from others. Just as Charles Horton Cooley, an American sociologist, expounded the "Byakki Smoker" theory in "Human Nature and Social Order" in 1902: "We understand ourselves by imagining how others feel about our behavior and appearance" — — And this may be the endogenous force for the long-lasting self-portrait.

  Self-gaze was born at the beginning of human cognition. A primitive man who came home from hunting with a full load may be to show his strength, or to record the moment of victory. In short, he will draw murals of his hunting with colored soil by the light of the bonfire in the cave. These primitive murals can be regarded as the earliest self-portraits of human beings. Therefore, selfie has a long history. In the years when human beings have not mastered photography technology, portrait is the original form of selfie.

  Before the 16th century, only the aristocrats could hire painters to see their own visual images. Although the portrait is not written by myself, they pay the painter, so it is their preference, not the painter’s, that determines the direction of the painting. The portraits of emperors in the era of centralization are not only for recording, but also for showing the authority of emperors. King Louis XIV of France claimed to be the king of the sun. In one of his widely circulated portraits, Louis XIV wore a golden laurel and portrayed himself as Apollo. Queen Elizabeth I left hundreds of portraits, but most of them looked like the same one — — Almost fair skin and unsmiling expression — — The real Elizabeth had smallpox, her face was full of potholes, and her mouth was rotten because she ate too much sugar. Compared with real people, portraits are obviously beautified.

  The portrait with the most selfie style comes from Yongzheng, a fan of "Let’s have fun". The "map of pleasure", which began in Nanqi, usually depicts the royal entertainment life. Back to Yong Zhengdi, he was the absolute master of his "map of pleasure". Yongzheng’s "map of pleasure and pleasure" is not only a display of external imperial power, but also related to the inner side of "poetry and distance" Long before he ascended the throne, a silk painting called "Plough and Weaving in Yin Zhen" revealed this clue. In the picture scroll, Yongzheng dressed himself as a farmer who stood on the ridge with an umbrella and led the people to harvest. In the later "Atlas of Joy and Joy in Yongzheng" (collected in the Palace Museum), Yongzheng wore a western wig and European clothes to hunt and stab tigers, or pretended to be a fisherman who fished alone in the cold river, or shot a bow barefoot, or sat quietly in meditation at sunset, or recited songs in ancient Panasonic &hellip. … It’s quite a bit like online celebrity bloggers "posing" today.

  The convenience of artists — — self-portrait

  It is difficult for ordinary people to see their portraits, and nobles realize their portraits with the help of painters’ skills. What about the painters themselves who have fantastic brushes? In 1656, the Spanish painter Diego Velá zquez indirectly expressed the advantages of the painter with his masterpiece Gong E. When painting the little princess, Velá zquez skillfully incorporated the scenes he painted into the picture. In the frame, Velazquez stands in front of the frame with a brush in his hand, which makes it difficult for the viewer’s eyes not to bounce back on him when they touch the frame. This is an artist’s visual game and a painter’s privilege.

  Few painters can refuse the privilege of self-portrait, just as it is difficult for people today to refuse the selfie camera of mobile phone. At one time, few people paid attention to the painter’s self-portrait. Occasionally, a painter secretly drew one for himself, and he could only admire himself. However, since the Renaissance, art has gradually been respected by people, and even the portrait art of painters has stood in the spotlight. The self-portrait that best represents the Renaissance spirit comes from the master Leonardo da Vinci. In his self-portrait of his later years, his tight lips, deep eyes and smooth beard depict an old, wise and rational human image. The most prolific self-portrait creator is the Dutch painter Rembrandt. From the age of 14 to 63, Rembrandt left more than 100 self-portrait works, spanning his fanatical youth, proud middle-aged and lonely old age; Rembrandt’s skin in the painting ranges from compact luster to wrinkled face, and his clothes range from fine clothes to coarse rags. What remains unchanged is his persistent pursuit of art, which can almost become a personal portrait epic. The most straightforward self-portrait comes from the painter Van Gogh, who painted a self-portrait with his ears cut off at the stage of his artistic madness, expressing the painter’s strong self-awareness.

  Victor lebrun is a famous French neoclassical painter. In 1779, he was invited to the Palace of Versailles to paint a portrait of Queen Marie Antoinette. Different from the traditional royal portrait, the queen in her works is more like an ordinary aristocratic girl, dressed comfortably and casually. But her most realistic figure painting is the self-portrait of her and her daughter together. The female painter looks directly at the viewer and holds her daughter in her arms. Her expression is kind, natural, warm and moving, just like today’s parent-child photo. Lebrun painted a number of self-portraits, in which she embraced her daughter, taught students and painted in the studio, just like a female autobiography under the changing times.

  The Light of Photography — — Real selfies are possible.

  In 1826, in Burgundy, after eight hours of exposure waiting, Joseph Nicephore Nieps finally succeeded in developing the scenery outside his attic window on a lead-tin alloy plate, giving birth to the first photo in human history. Nieps has been studying this kind of instantaneous image condensation for more than twenty years. He named this photography technique "sunlight etching" and refused to make it public. So the inventor of human photography was named after his partner Louis Daguerre. On the basis of Nieps’s invention, Daguerre changed to mercury vapor to enhance the image appearance and delicacy of exposed copper plate, and shortened the exposure time from 8 hours to 30 minutes. Shortly after Nieps’s death, at the meeting of French Academy of Sciences and Academy of Arts in August 1839, "Daguerre’s silver photography" was officially made public, and the light of photography shone into the public.

  The English word "photography" in photography consists of Greek words "phos" and "graphos", meaning "light" and "writing" respectively. As the name implies, "photograph" means to replace the human brush and record the moment as eternity with light. The invention of photography amazed people and changed the way people watched the world. The most typical example is a photo of the earth called "Blue Marbles" taken by astronaut Jack Schmidt on the Apollo spacecraft in 1972. This photo has opened a new perspective for all mankind to observe the world, and for the first time, from the perspective of "God", we can see the whole picture of the planet where we live and marvel at its roundness, tranquility and perfection.

  Almost at the same time when photography was born, people not only watched and photographed external images enthusiastically with cameras, but also tried to be in front of the camera to satisfy their curiosity about themselves — — Self-portrait was born almost at the same time with the invention of photography. The first batch of self-portrait attempts were artists transferred from painters, such as French photographer Hippo Park Jung Su Baier. Speaking of which, he was a competitor of Daguerre. As early as May 1839, he submitted the exposure method of "direct positive film technology" to the French Academy of Sciences, but in the end, Daguerre’s publicity was robbed by mistake. Baier created a selfie titled "Self-portrait of the Drowning Man" to protest. In the photo, he lay naked on the water side and played a drowning man. His eyes were closed and his hands were black. At one time, the public thought that he had really passed away. Thus, although Baier missed the title of the first inventor of photography, he went down in history as the first selfie taker.

  Camera evolution — — Self-timer from difficult to easy.

  It’s too difficult. Almost all early photographers who have taken selfies will have such complaints. Daguerre’s photographic equipment weighs 50 kilograms, and the exposure time of 30 minutes means that the selfie taker has to stay still in front of the camera for more than half an hour. No wonder Baier chose "suspended animation" for his selfie, and it is much easier to close his eyes and take a nap for an hour. By contrast, in 1865, when Gannard, a French photographer, journalist and novelist, took a selfie in the mirror and sent it to a friend, he couldn’t help but write down the hardships behind the photo: "I looked in the mirror and took this photo. My hands are shaking, it’s too difficult to shoot. " The earliest personal selfie in China came from the first selfie of my family in a hundred years, which was created by Ms. Sun Sui Xin Ci, a visual education scholar, in 1901. The birth of this selfie was also a big struggle. In order to assist in shooting, Ms. Sun Sui Xin Ci made her own equipment, and it took more than a day of trial and error to get a satisfactory one. Artists are still like this, and it is conceivable how difficult it is for ordinary people to get a selfie.

  Five years after the death of Daguerre, the father of photography, george eastman, an ordinary man, was born. Born in a poor family, he was fascinated by photography since childhood. After he got a job in a bank as an adult, he devoted his spare time and money to the research of camera dry photography. At the age of 27, Hysmans invented the earliest film and founded his own camera dry printing company. At the age of 34, Hysmans Company produced the first "Box Brownie" camera, which cost only $1 (Daguerre’s photographic equipment cost 400 francs); At the age of 35, Hysmans’s company was renamed Hysmans Kodak Company, which became the famous Kodak Company. Kodak Company has brought snapshot technology to the general public. Small and cheap cameras have become the daily consumer goods of the public, and ordinary people’s selfies have also begun to emerge. When people come into contact with photography, they try to take selfies by observing their postures and expressions in the mirror. The invention of film made portraits and self-portraits generally replaced by cheap photographic paper, but the real change was the digital camera that had a devastating impact on Kodak.

  In 1988, at the Cologne Expo, a digital camera NDS-1P jointly developed by Fuji and Toshiba attracted people’s attention. This is the first digital camera in human history, and its appearance means that the new electronic imaging technology has replaced the traditional silver halide technology, the cornerstone of Kodak’s survival — — Film, a storage medium, has been digitally melted. It is not only storage, but also digital evolution from imaging to transmission and even image modification. It is a distant thing to take photos in the early days with a whole set of cumbersome and costly equipment. The arrival of the digital age is of epoch-making significance to the history of personal selfies. Digital cameras are too friendly for selfie lovers. — There will be no more wasted film, and it can be checked and deleted through the LCD screen behind the camera immediately after shooting, which is both economical and can protect privacy. The self-timer delay function frees the photographer in the process of self-timer, and the distress of leaving reflective white spots in the middle of the photo when taking a self-timer in the mirror is gone forever. In addition, the invention of wireless remote control and cable release has expanded the range of activities of selfie takers, and they can record themselves and their surroundings. Various auxiliary self-timer functions such as anti-shake function and portrait automatic beautification function have emerged one after another, and the sales of digital cameras specially designed for self-timer are hot … … With the development of photography technology, ordinary people can easily take pictures for themselves, and selfie has finally changed from the pastime of nobles and the privilege of artists to the daily life of ordinary people.

  Mobile phone era — — Self-timer anytime, anywhere

  In 1973, on the street of new york, martin cooper, an employee of Motorola Company, successfully talked with others with a machine box the size of two bricks. This was the first mobile phone in the world, and today people call it a mobile phone. At that time, martin cooper might not have imagined how earth-shaking changes would take place in this machine 50 years later: its main functions are far more than just talking, but also surfing the Internet, paying, playing games and, of course, taking selfies.

  Today, more than 90% of online selfies come from mobile devices. For most people, the multifunctional, light and easy-to-use mobile phone is enough to take pictures instead of digital cameras, not to mention the continuous improvement of mobile phone manufacturers in mobile phone cameras. The earliest mobile phone with camera function came from Sharp J-SH04, which was released in 2000. A 110,000-pixel CCD camera was built in the back of the machine, and a convex mirror, that is, a selfie mirror, was intimately prepared next to the camera to help users see and adjust their actions in the convex mirror when taking selfies. In 2005, the prevalence of 3G network made the factory mobile phones begin to be equipped with front-facing cameras. The front camera was originally used for video calling under 3G network, but it was soon discovered by merchants that people used it to take selfies far more often than video calling. Camera, once only an accessory function, has evolved into an important indicator of mobile phones because of the popularity of self-timer. With the continuous evolution of mobile phone cameras, millions of pixels of smart phones become standard, and the imaging quality even surpasses that of ordinary cameras. Some mobile phones add a filter effect to the lens, making a "beauty mobile phone" which is the main selling point of selfie.

  The fission of network technology and the continuous upgrading of mobile phones in the 21st century have released people’s demand for taking selfies, which has made selfies grow rapidly, becoming a popular trend and even a mainstream cultural phenomenon. In 2013, the Oxford English Dictionary announced that the word of the year was "selfie", that is, in this year, 184 million selfies of social network users were spontaneously uploaded to the network. In 2014, Apple’s mobile phone was equipped with a front camera with excellent performance, which can automatically focus and fill the light in front. In this year, Time magazine in the United States called the selfie stick "one of the top 25 inventions in the world". Various beauty-shooting softwares emerge one after another, which help selfie users to skin and conceal blemishes, whiten and brighten photos, and even enlarge eyes or simulate makeup, and the operation is equally simple: choose filter lens — Taking pictures — Beautify photos — One-click upload Self-timer is like a script, which interprets the self-timer’s heart and state. When ordinary people can always adjust, pose the most beautiful posture, and even use software to modify and interpret different styles, they become artists of their own images. Every selfie is a performance that the photographer wants his image to be presented to others.

  Just as primitive people drew their rough outlines in caves and waited for their peers to admire them, feudal emperors instructed painters to paint portraits and frightened the world, and artists picked up brushes to show their artistic pursuits and spiritual world, ordinary people picked up their mobile phones to create and upload selfies, waiting for others to interpret and give feedback.

  Extended reading

  Space selfie and the era of reading pictures

  In 2012, a space selfie of Japanese astronaut Akihiko Shingo showed his selfie in a spacesuit. Although his face is completely obscured by his helmet and the picture has no caption, the reflection of the International Space Station on the astronaut’s helmet mask and the earth below the space station are enough to convey rich information — — This selfie is the best embodiment of promoting information exchange into the era of picture reading in the network era.

  Visual images are much richer than the information transmitted by words. In other words, countless selfies in the online world are also new ways of information transmission and socialization. Today, our image exists not only in the real world, but also in the online world.

In 2019, the fourth batch of typical cases of unpaid wages were released, and some cases were put on file for investigation.

  BEIJING, January 14 (Xinhua) According to the website of Ministry of Human Resources and Social Security, the Ministry of Human Resources and Social Security announced today the fourth batch of typical cases of unpaid labor remuneration in 2019. The details are as follows:

  1. Hunan Province investigated and dealt with the case of Zhuhai Yiyuan Construction Engineering Co., Ltd. defaulting on labor remuneration.

  Zhuhai Yiyuan Construction Engineering Co., Ltd., unified social credit code: 914404003380785777N; Address: Room 101, Building 6, Area A2, No.220 Xianggong Road, Xiangzhou District, Zhuhai, Guangdong; Legal Representative: Wang Fubin.

  On September 5, 2019, the Human Resources and Social Security Bureau of Shaoyang City, Hunan Province received a complaint from workers, reflecting that Zhuhai Yiyuan Construction Engineering Co., Ltd. had the problem of arrears of labor remuneration for workers.

  After investigation, Zhuhai Yiyuan Construction Engineering Co., Ltd. owed a total of 2.016 million yuan to 57 workers from February 2017 to August 2019. On September 25, 2019, Shaoyang Human Resources and Social Security Bureau issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company according to law, and the company failed to perform it within the time limit.

  On September 30, 2019, Shaoyang Human Resources and Social Security Bureau transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. On November 29th, the company paid all the unpaid labor remuneration.

  Second, Fujian Province investigated and dealt with the case of arrears of labor remuneration of Jinjiang Sifu Shoes Material Co., Ltd.

  Jinjiang sifu shoe material co., ltd, unified social credit code: 91350582MA31QTEK7M;; Address: No.9 Zhongyuan Road, Jinjiang Economic and Technological Development Zone (Wuliyuan), Quanzhou, Fujian; Legal Representative: Yu Pingan.

  In June 2019, the Labor Security Office of Lingyuan Street, Jinjiang City, Fujian Province received complaints from workers, reflecting that Jinjiang Sifu Shoes Material Co., Ltd. had the problem of arrears of labor remuneration for workers.

  After investigation, Jinjiang Sifu Shoes Material Co., Ltd. owed 97 workers a total of 1.343 million yuan in labor remuneration from March to June 2019. On July 1, 2019, Jinjiang Human Resources and Social Security Bureau issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company according to law. The company failed to perform it within the time limit, and the legal representative Yu Ping escaped.

  On July 17, 2019, Jinjiang Human Resources and Social Security Bureau transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the company has paid all the arrears of labor remuneration.

  3. Yunnan Province investigated and dealt with the case of Luquan Zhuocheng Real Estate Development Co., Ltd. defaulting on labor remuneration.

  Luchuan Zhuocheng Real Estate Development Co., Ltd., unified social credit code: 9153012806425718XL;; Address: No.3 Jiaoying Village, Pingshan Town, Luquan County, Kunming, Yunnan; Legal Representative: Fu Xingyun.

  On January 23, 2019, the Labor Security Supervision Brigade of Luquan County, Kunming City, Yunnan Province received a complaint from workers, reflecting that the first phase of Luquan John Lone Zi Yuan Community had a problem of unpaid labor remuneration.

  After investigation, Luquan Zhuocheng Real Estate Development Co., Ltd. owed a total of 767,000 yuan to 42 workers during the construction of the first phase project of Luquan John Lone Zi Yuan Community. On January 24th and March 6th, 2019, respectively, the Human Resources and Social Security Bureau of Luquan County, Kunming issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company, and the company refused to perform it. On March 11, 2019, Luquan County Human Resources and Social Security Bureau issued the "Decision on Administrative Punishment of Labor Security Supervision" to the company according to law, and imposed a fine of 20,000 yuan on the illegal act that the company was ordered to correct and refused to correct. The company still failed to perform it within the time limit.

  On March 28, 2019, the Human Resources and Social Security Bureau of Luquan County, Kunming City transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the company has paid all the arrears of labor remuneration.

  Four, Gansu Province investigated and dealt with the case of arrears of labor remuneration of Sichuan Jiu ‘an Construction Engineering Co., Ltd.

  Sichuan Jiuan Construction Engineering Co., Ltd., unified social credit code: 91510100MA61W7F248;; Address: No.16, 7th Floor, No.77 Shunjiang Section, Wuhou Avenue, Wuhou District, Chengdu, Sichuan; Legal Representative: Zhang Huaicheng.

  On June 3, 2019, the Human Resources and Social Security Bureau of Guazhou County, Jiuquan City, Gansu Province received a complaint from workers, reflecting that Sichuan Jiu ‘an Construction Engineering Co., Ltd. had the problem of arrears of labor remuneration for workers.

  After investigation, Sichuan Jiu ‘an Construction Engineering Co., Ltd. owed a total of 685,000 yuan to 49 workers during the construction of the 750 kV transmission line foundation project of Changle Power Plant in Guazhou County. On June 10, 2019, the Human Resources and Social Security Bureau of Guazhou County, Jiuquan City issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company according to law, and the company refused to perform it.

  On June 25, 2019, the Human Resources and Social Security Bureau of Guazhou County, Jiuquan City transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the company has paid all the arrears of labor remuneration.

  5. Jiangxi Province investigated and dealt with the case of arrears of labor remuneration of Zizhuyin Hotel in Linchuan District, Fuzhou City.

  Zi Kuai Yin Hotel, Linchuan District, Fuzhou City, unified social credit code: 92361002MA38BHDH85;; Address: Room 1-042, Floor 2, Fenglin Jingyuan, east of Wutang Road, Linchuan District, Fuzhou City, Jiangxi Province; Legal representative: Zhang Huazhen, and relevant person in charge: Zhang Chuntang.

  On June 17, 2019, the Labor and Social Security Supervision Bureau of Fuzhou City, Jiangxi Province received a complaint from workers, reflecting the problem of arrears of labor remuneration for workers in Ziqiangyin Hotel, Linchuan District, Fuzhou City.

  After investigation, Zi Kuaiyin Hotel in Linchuan District, Fuzhou City owed 53 workers a total of 279,000 yuan in labor remuneration. On June 27, 2019, Fuzhou Human Resources and Social Security Bureau issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company according to law. The company refused to perform, and the relevant person in charge, Zhang Chuntang, fled.

  On August 1, 2019, Fuzhou Human Resources and Social Security Bureau transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. On September 24th, Zhang Chuntang was arrested and brought to justice by the public security organs. On October 10th, the company paid all the unpaid labor remuneration.

  Six, Jiangsu Province investigated and dealt with the case of Danyang Xinghai Vehicle Parts Co., Ltd. in arrears of labor remuneration.

  Danyang Xinghai Vehicle Parts Co., Ltd., unified social credit code: 91321181055150612P;; Address: Shengzhi West Road, Lucheng Town, Danyang, Zhenjiang, Jiangsu; Legal Representative: Zhuang Xing.

  On July 2, 2019, the Human Resources and Social Security Bureau of Danyang City, Zhenjiang City, Jiangsu Province received a complaint from workers, reflecting that Danyang Xinghai Vehicle Parts Co., Ltd. had the problem of arrears of labor remuneration for workers.

  After investigation, Danyang Xinghai Vehicle Parts Co., Ltd. owed a total of 3.35 million yuan to 80 workers. On July 9, 2019, Danyang City Human Resources and Social Security Bureau of Zhenjiang City issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company according to law. The company failed to perform it within the time limit, and the legal representative Zhuang Xing fled.

  On July 18, 2019, Danyang Human Resources and Social Security Bureau of Zhenjiang City transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the case is under investigation.

  Seven, Anhui Province investigated and dealt with the case of arrears of labor remuneration of Taihe Yishang Decoration Engineering Co., Ltd.

  Taihe Yishang Decoration Engineering Co., Ltd., unified social credit code: 9134122232543152X1;; Address: No.13 Century Mansion, Changzheng Road, Chengguan Town, Taihe County, Fuyang City, Anhui Province; Legal Representative: Zhang Kuisheng.

  On July 24, 2019, the Labor Security Supervision Brigade of Taihe County, Fuyang City, Anhui Province received a complaint from workers, reflecting that Taihe Yishang Decoration Engineering Co., Ltd. had the problem of arrears of labor remuneration for workers.

  After investigation, due to poor management and other reasons, Taihe Yishang Decoration Engineering Co., Ltd. owed 68 workers a total of 1.005 million yuan in labor remuneration. On August 13, 2019, the Human Resources and Social Security Bureau of Taihe County, Fuyang City issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company according to law. The company failed to perform it within the time limit, and the legal representative Zhang Kuisheng fled.

  On August 19, 2019, the Human Resources and Social Security Bureau of Taihe County, Fuyang City transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. On September 19th, Zhang Kuisheng was arrested according to law. At present, the case has entered the stage of review and prosecution by the people’s procuratorate.

  Eight, Chongqing investigated and dealt with the case of Chongqing Baochunxin Auto Parts Manufacturing Co., Ltd. in arrears of labor remuneration.

  Chongqing baochunxin auto parts manufacturing co., ltd., unified social credit code: 91500111MA600K3U7C;; Business address: High-tech Industrial Development Zone, Dazu District, Chongqing; Legal representative: Meng Chuntao, and relevant person in charge: Xia Baohua.

  On August 30, 2019, the Human Resources and Social Security Bureau of Dazu District of Chongqing received a complaint from workers, reflecting that Chongqing Baochunxin Auto Parts Manufacturing Co., Ltd. had the problem of arrears of labor remuneration for workers.

  After investigation, Chongqing Baochunxin Auto Parts Manufacturing Co., Ltd. owed a total of 825,000 yuan to 26 workers. On September 12, 2019, the Human Resources and Social Security Bureau of Dazu District, Chongqing issued the "Instruction for Rectification of Labor Security Supervision within a Time Limit" to the company according to law. The company failed to perform it within the time limit, and the relevant person in charge Xia Baohua fled.

  On September 27, 2019, the Human Resources and Social Security Bureau of Dazu District of Chongqing transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the case is under investigation.

  Nine, Guizhou Province investigated and dealt with the case of unpaid labor remuneration of Guizhou Hongjing yuan Construction Engineering Co., Ltd.

  Guizhou Hong jing yuan Construction Engineering Co., Ltd., unified social credit code: 91520102308701153G;; Address: No.258 Jiefang Road, Nanming District, Guiyang City, Guizhou Province, the house of Guizhou Wuhuan Sports Cultural Products Wholesale Co., Ltd. (No.B1-B2); Legal Representative: Gao Luan.

  On November 21, 2019, the Human Resources and Social Security Bureau of Weng ‘an County, Qiannan Buyi and Miao Autonomous Prefecture, Guizhou Province received a complaint from workers, which reflected that Guizhou Hongjing yuan Construction Engineering Co., Ltd. had the problem of arrears in labor remuneration.

  Upon investigation, Guizhou Hongjing yuan Construction Engineering Co., Ltd. owed 33 workers a total of 3.239 million yuan in labor remuneration from October 2018 to October 2019 in the construction of Gaojiayuan Tunnel and Yanghuayuan Tunnel in the third bid section of Wengma Railway. On November 27, 2019, the Human Resources and Social Security Bureau of Weng ‘an County, Qiannan Prefecture issued the "Instruction for Rectification of Labor Security Supervision within a Time Limit" to the company according to law, and the company failed to perform it within the time limit.

  On December 19, 2019, the Human Resources and Social Security Bureau of Chun ‘an County, Qiannan Prefecture transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the case is under investigation.

  X. Qinghai Province investigated and dealt with the case of unpaid labor remuneration of Qinghai Baolin Real Estate Development Co., Ltd.

  Qinghai baolin real estate development co., ltd, unified social credit code: 91630000661923670L;; Address: No.91 Changjiang Road, Chengzhong District, Xining City, Qinghai Province; Legal Representative: Baolin.

  Since July 10, 2019, the Labor Security Supervision Brigade of Huangyuan County Human Resources and Social Security Bureau in Xining City, Qinghai Province has received complaints from workers one after another, reflecting the arrears of labor remuneration for workers in the resettlement housing project of Baolin Community in Huangyuan County.

  After investigation, Qinghai Baolin Real Estate Development Co., Ltd. illegally contracted out the project to individuals in the construction of the resettlement housing project of the urban shanty towns in Huangyuan County, and owed 243 workers a total of 8.121 million yuan in labor remuneration. On July 12 and July 22, 2019, respectively, the Human Resources and Social Security Bureau of Huangyuan County, Xining City issued the "Instructions for Rectification of Labor Security Supervision within a Time Limit" to the company, and the company failed to perform it within the time limit.

  On August 20, 2019, the Human Resources and Social Security Bureau of Huangyuan County, Xining City transferred the case to the public security organ for investigation and punishment on suspicion of refusing to pay labor remuneration. At present, the case is under investigation.

How to calculate the salary of nba unsecured contract? It’s a bit complicated. Let’s analyze it in detail.

An unsecured contract in NBA refers to a contract in which a player can be dismissed from the team under certain circumstances without taking full salary responsibility.

The wage calculation method of unsecured contracts is relatively complicated. The following is a detailed analysis and explanation:

1. Basic salary

Whether it is a guaranteed contract or an unsecured contract, the player’s basic salary is determined according to the contract amount and contract term. For example, if a player signs a three-year contract with a total value of $3 million, then the annual basic salary is $1 million.

2. Safeguard clause

Unsecured contracts usually stipulate certain safeguard clauses in the contract. These provisions stipulate under what circumstances the team has the right to fire players without taking full responsibility for salary. Common safeguards include:

(1) Full guarantee: It is stipulated in the contract that the player’s salary is fully guaranteed under any circumstances, that is, whether the team dismisses the player or not, the player can get the full salary.

(2) Partial guarantee: It is stipulated in the contract that the player’s salary is only partially guaranteed in some cases. For example, the contract may stipulate that the team only needs to pay a part of the contract amount as liquidated damages when dismissing players.

(3) No guarantee: The contract stipulates that the player’s salary is completely insecure in some cases, and the team can dismiss the player without any salary responsibility.

3. Dismissal process

If the team decides to fire a player, they need to follow the procedures stipulated by the NBA. After dismissal, the team will determine the amount of salary that the player can get according to the guarantee clause in the contract.

4. Salary calculation

According to the different guarantee clauses, the calculation methods of players’ wages are also different:

(1) Full guarantee: If full guarantee is stipulated in the contract, even if the player is fired, he can still get full salary.

(2) Partial guarantee: If there is a partial guarantee in the contract, the player will get a part of the contract amount as liquidated damages after being dismissed. The amount of liquidated damages depends on the specific guarantee ratio in the contract.

(3) No guarantee: If there is no guarantee in the contract, the player will not get any salary after being fired.

It should be noted that even if players only get part of their salary or not, they may still enjoy some other benefits and treatments, such as signing bonus, fine reduction, etc., which are usually stipulated separately in the contract.

In a word, the wage calculation of an unsecured contract depends on the specific guarantee clauses in the contract. Players and teams should carefully read and understand the terms of the contract before signing the contract, and seek legal and professional advice when necessary to ensure their rights and interests.

Artificial Intelligence and Data Mining in Heima Bo Xue Gu

The research purpose of Artificial Intelligence (AI) is to expand human intelligence by exploring the essence of intelligence-to make intelligent agents listen (speech recognition, machine translation, etc.), see (image recognition, character recognition, etc.), speak (speech synthesis, man-machine dialogue, etc.), think (man-machine game, expert system, etc.) and learn (knowledge representation, machine learning, etc. A classic definition of AI is: "Intelligent agents can understand data and learn from it, and use knowledge to achieve specific goals and tasks. (A system’s ability to correctly interpret external data, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation)”