Focusing on cultivating market players and developing industries, we have continuously improved the construction of e-commerce to help agriculture, cultivated a group of local online celebrity with over one million fans, and brought "fire" to Guzhang agricultural special products.
Chickens crow, dogs bark, the scenery is picturesque, and the people in the picture are frying bacon … This is a daily scene in a live broadcast room of agricultural products in Guzhang County, Hunan Province.
Guzhang County is located in the middle of Xiangxi Tujia and Miao Autonomous Prefecture, with rich products and beautiful environment, with a forest coverage rate of 79.8%. It has the reputation of natural oxygen bar in China and ecological charm county in China. There are many special agricultural products in the local area, but in the past, "people who hide in the mountains don’t know" and often encounter the dilemma of "difficult sales".
In recent years, with the support of China Everbright Group, a designated assistance unit of the central government, Guzhang County has continuously improved the construction of e-commerce agricultural assistance system with the focus on cultivating market players and developing industries. There are 26 registered e-commerce enterprises in the county, 56 local enterprises have been cultivated, and a group of local online celebrity with over one million fans have been cultivated, bringing "fire" to Guzhang agricultural special products.
Local online celebrity emerged.
Millions of fans, hundreds of millions of broadcasts, and the account’s popularity have made Guzhang’s "Internet Master" excited to clear the standard and couldn’t sleep for several nights. As a native of Guzhang, he stayed in the city to engage in graphic design after graduating from Qingbiao University. Looking at the wonderful world outside, he always thinks of his hometown, a beautiful and quaint village. In recent years, Guzhang’s rural tourism has developed rapidly, which gave him the idea of returning to his hometown to start a business. After returning to his hometown, he first took up photography and learned how to shoot the scenery of his hometown. After the publicity improved, he studied e-commerce and helped the villagers to promote tea, kiwi, August melon, bacon, honey and other hometown agricultural products.
At the beginning, there was little effect in selling to the Qing standard. With Everbright Group helping to establish a micro-mall in Guzhang, Xiang Qingbiao became a start-up person. During his work in the micro-mall, he was supported by equipment and improved in technology, and continued to grow. In January this year, he and his wife, Long Lingling, founded a cultural media company to do business such as non-legacy cultural communication and agricultural product development. The short video works such as summer cloth, homespun and oil-paper umbrella launched by the team have played more than 100 million times.
"I want to speak for the landscape of Guzhang, so that more people can fall in love with our traditional culture, Xiangxi and Guzhang." Say to Qing Biao.
In addition to bidding for "Shanbai", a large number of local media accounts of Guzhang, such as Xiangxi Dongbao, Xiangqingshan Guzhang and Little Prince of Bacon, quickly became popular, which brought fire to Guzhang’s local agricultural and sideline products, including Guzhang Maojian, black tea, Xiangxi bacon, wormwood cake, tea oil, blueberry, Xiangxi kiwi fruit, ponkan, tea cake powder and so on.
Eight young people who worked in Guzhangwei Mall have now become "seeds", scattered in various villages of Tujia Miao Village, which have ignited a group of rural online celebrity to help e-commerce rich farmers and become the main force of e-commerce to help farmers.
In order to help Guzhang cultivate more e-commerce talents, Everbright Group and Guzhang County Government jointly organized training, aiming at cultivating rural e-commerce talents and creating an atmosphere for rural e-commerce development. The training targets were mainly returning entrepreneurs, young enthusiasts, e-commerce service site leaders, rural e-commerce leaders, etc., which drove the county to complete 19 e-commerce training sessions, with a total of 2,655 people trained, providing strong talent support for promoting e-commerce into rural comprehensive demonstration work.
Live broadcast promotes agricultural products
The cultivation of online celebrity can not be separated from the help of live broadcast activities. In recent years, the live broadcast activities in Guzhang County have been constant and varied.
For example, Guzhang held the live broadcast of "Guzhang Maojian", the live broadcast of "Thousands of Villages and Thousands of Red Xiangxi Fragrant Companions" in Xiangxi Prefecture, and a series of online live broadcast activities such as the first corn festival of Guzhang and the live broadcast of online production and marketing of Guzhang Zhangnong. He also organized county enterprises to participate in Yiwu and Wuhan electric fairs offline, promoted and sold agricultural special products in Guzhang County through various channels and forms, and accumulated sales of bacon, tea, blueberries and wormwood.
Relying on Everbright’s "buy wonderful" e-commerce platform, Guzhang agricultural products have opened up sales. As of September this year, 12 enterprises have been stationed in Everbright’s "Buy Wonderful" platform, with more than 90 kinds of products, with accumulated sales of nearly 35 million yuan.
Guzhang launched the selection activity of "Yearning for Village Broadcasting", and the number of topics broadcast in Tik Tok exceeded 330 million times, and a total of 10,200 pieces were placed in the live broadcast room, amounting to 1.629 million yuan. Everbright Group invited China Badminton Association and badminton world champions Bao Chunlai and Chai Biao to Guzhang County to bring goods for Guzhang tea. Opening three "Guzhang Maojian" image stores, expanding the sales of tea …
"Everbright’s assistance to Guzhang enterprises has really helped the idea step by step from helping to build factories and industrial bases at the beginning to helping us cultivate local online celebrity, e-commerce to help farmers and open up sales channels." Wu Xiaoqiong, chairman of Guzhangshen Land Co., Ltd. said.
Take the villagers to the road of getting rich
Driven by e-commerce, a number of enterprises that produce and sell Guzhang agricultural and sideline products have risen rapidly, and the industrial chain has been gradually improved.
For example, after increasing the promotion of e-commerce and accelerating the construction of e-commerce live broadcast rooms, projects such as the Aposhan Xiangxi Camellia Oil Traditional Oil-pressing Technology Heritage Museum landed. Guzhang Xiubao Camellia oleifera professional cooperative has gradually grown from a small workshop of 80 square meters to a local high-quality enterprise with a standard workshop of 1,100 square meters and three well-known trademarks of "Apushan, Danwuying and Miaofu". "Apushan Wood Press" has become a well-known punching place in online celebrity, Xiangxi, and the online sales of agricultural and sideline products such as tea oil and tea withered powder in cooperatives are very hot, with annual sales reaching 6 million yuan.
Guzhang Xiubao Camellia oleifera Professional Cooperative insists on perfecting the interest linkage mechanism, adopts the acquisition mode of "order+guarantee", absorbs the land shares and labor of surrounding farmers, and initially forms the whole industrial chain of purchasing, processing and selling Camellia oleifera fresh fruit. At present, the order base covers an area of more than 24,000 mu, which has driven more than 2,000 oil farmers in the surrounding areas such as Guzhang, Yongshun, Luxi and Jishou to increase their income.
With the support of Everbright Group, Guzhang Runlianyangzhuang Agricultural Development Co., Ltd. has invested a total of 5 million yuan, which can smoke 50,000 Jin of bacon at the same time and has five live broadcast rooms. The company registered a trademark and transformed to open up online sales channels. In 2023, one of the account fans broke 2 million, and online sales broke 20 million yuan.
Through the development mode of "enterprise+farmers", Guzhang Runlian Yangzhuang Agricultural Development Co., Ltd. signed a guaranteed purchase agreement with farmers to purchase agricultural products, such as fresh bamboo shoots, dried peppers, tea, citrus, dried vegetables, etc., and also purchased bacon raw materials, such as tea seed shells, fruit trees, etc., to ensure farmers’ income, and also participated in the collective economic dividend of Pingcun Village, dragon day, Guzhang County, creating a dividend fund of 90,000 yuan.
In addition, a number of online celebrity enterprises, such as Guyanghe Tea Industry, Yingmeizi Tea Industry, Batian Agriculture and Animal Husbandry Cooperative, and Xiangxi Zhonghua Agriculture, have become brand enterprises that drive people to become rich.
Guzhang County will continue to explore the new business model of e-commerce, boost the launch of agricultural products, further enhance the brand influence of agricultural products, help local traditional enterprises to transform and upgrade, help rural revitalization, promote county economic development, and create a new engine for rural e-commerce economic growth.
作者 admin发布于 分类 hanzhen