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　　　　Focusing on cultivating market players and developing industries, we have continuously improved the construction of e-commerce to help agriculture, cultivated a group of local online celebrity with over one million fans, and brought "fire" to Guzhang agricultural special products.

　　　　Chickens crow, dogs bark, the scenery is picturesque, and the people in the picture are frying bacon … This is a daily scene in a live broadcast room of agricultural products in Guzhang County, Hunan Province.

　　　　Guzhang County is located in the middle of Xiangxi Tujia and Miao Autonomous Prefecture, with rich products and beautiful environment, with a forest coverage rate of 79.8%. It has the reputation of natural oxygen bar in China and ecological charm county in China. There are many special agricultural products in the local area, but in the past, "people who hide in the mountains don’t know" and often encounter the dilemma of "difficult sales".

　　　　In recent years, with the support of China Everbright Group, a designated assistance unit of the central government, Guzhang County has continuously improved the construction of e-commerce agricultural assistance system with the focus on cultivating market players and developing industries. There are 26 registered e-commerce enterprises in the county, 56 local enterprises have been cultivated, and a group of local online celebrity with over one million fans have been cultivated, bringing "fire" to Guzhang agricultural special products.

　　　　Local online celebrity emerged.

　　　　Millions of fans, hundreds of millions of broadcasts, and the account’s popularity have made Guzhang’s "Internet Master" excited to clear the standard and couldn’t sleep for several nights. As a native of Guzhang, he stayed in the city to engage in graphic design after graduating from Qingbiao University. Looking at the wonderful world outside, he always thinks of his hometown, a beautiful and quaint village. In recent years, Guzhang’s rural tourism has developed rapidly, which gave him the idea of returning to his hometown to start a business. After returning to his hometown, he first took up photography and learned how to shoot the scenery of his hometown. After the publicity improved, he studied e-commerce and helped the villagers to promote tea, kiwi, August melon, bacon, honey and other hometown agricultural products.

　　　　At the beginning, there was little effect in selling to the Qing standard. With Everbright Group helping to establish a micro-mall in Guzhang, Xiang Qingbiao became a start-up person. During his work in the micro-mall, he was supported by equipment and improved in technology, and continued to grow. In January this year, he and his wife, Long Lingling, founded a cultural media company to do business such as non-legacy cultural communication and agricultural product development. The short video works such as summer cloth, homespun and oil-paper umbrella launched by the team have played more than 100 million times.

　　　　"I want to speak for the landscape of Guzhang, so that more people can fall in love with our traditional culture, Xiangxi and Guzhang." Say to Qing Biao.

　　　　In addition to bidding for "Shanbai", a large number of local media accounts of Guzhang, such as Xiangxi Dongbao, Xiangqingshan Guzhang and Little Prince of Bacon, quickly became popular, which brought fire to Guzhang’s local agricultural and sideline products, including Guzhang Maojian, black tea, Xiangxi bacon, wormwood cake, tea oil, blueberry, Xiangxi kiwi fruit, ponkan, tea cake powder and so on.

　　　　Eight young people who worked in Guzhangwei Mall have now become "seeds", scattered in various villages of Tujia Miao Village, which have ignited a group of rural online celebrity to help e-commerce rich farmers and become the main force of e-commerce to help farmers.

　　　　In order to help Guzhang cultivate more e-commerce talents, Everbright Group and Guzhang County Government jointly organized training, aiming at cultivating rural e-commerce talents and creating an atmosphere for rural e-commerce development. The training targets were mainly returning entrepreneurs, young enthusiasts, e-commerce service site leaders, rural e-commerce leaders, etc., which drove the county to complete 19 e-commerce training sessions, with a total of 2,655 people trained, providing strong talent support for promoting e-commerce into rural comprehensive demonstration work.

　　　　Live broadcast promotes agricultural products

　　　　The cultivation of online celebrity can not be separated from the help of live broadcast activities. In recent years, the live broadcast activities in Guzhang County have been constant and varied.

　　　　For example, Guzhang held the live broadcast of "Guzhang Maojian", the live broadcast of "Thousands of Villages and Thousands of Red Xiangxi Fragrant Companions" in Xiangxi Prefecture, and a series of online live broadcast activities such as the first corn festival of Guzhang and the live broadcast of online production and marketing of Guzhang Zhangnong. He also organized county enterprises to participate in Yiwu and Wuhan electric fairs offline, promoted and sold agricultural special products in Guzhang County through various channels and forms, and accumulated sales of bacon, tea, blueberries and wormwood.

　　　　Relying on Everbright’s "buy wonderful" e-commerce platform, Guzhang agricultural products have opened up sales. As of September this year, 12 enterprises have been stationed in Everbright’s "Buy Wonderful" platform, with more than 90 kinds of products, with accumulated sales of nearly 35 million yuan.

　　　　Guzhang launched the selection activity of "Yearning for Village Broadcasting", and the number of topics broadcast in Tik Tok exceeded 330 million times, and a total of 10,200 pieces were placed in the live broadcast room, amounting to 1.629 million yuan. Everbright Group invited China Badminton Association and badminton world champions Bao Chunlai and Chai Biao to Guzhang County to bring goods for Guzhang tea. Opening three "Guzhang Maojian" image stores, expanding the sales of tea …

　　　　"Everbright’s assistance to Guzhang enterprises has really helped the idea step by step from helping to build factories and industrial bases at the beginning to helping us cultivate local online celebrity, e-commerce to help farmers and open up sales channels." Wu Xiaoqiong, chairman of Guzhangshen Land Co., Ltd. said.

　　　　Take the villagers to the road of getting rich

　　　　Driven by e-commerce, a number of enterprises that produce and sell Guzhang agricultural and sideline products have risen rapidly, and the industrial chain has been gradually improved.

　　　　For example, after increasing the promotion of e-commerce and accelerating the construction of e-commerce live broadcast rooms, projects such as the Aposhan Xiangxi Camellia Oil Traditional Oil-pressing Technology Heritage Museum landed. Guzhang Xiubao Camellia oleifera professional cooperative has gradually grown from a small workshop of 80 square meters to a local high-quality enterprise with a standard workshop of 1,100 square meters and three well-known trademarks of "Apushan, Danwuying and Miaofu". "Apushan Wood Press" has become a well-known punching place in online celebrity, Xiangxi, and the online sales of agricultural and sideline products such as tea oil and tea withered powder in cooperatives are very hot, with annual sales reaching 6 million yuan.

　　　　Guzhang Xiubao Camellia oleifera Professional Cooperative insists on perfecting the interest linkage mechanism, adopts the acquisition mode of "order+guarantee", absorbs the land shares and labor of surrounding farmers, and initially forms the whole industrial chain of purchasing, processing and selling Camellia oleifera fresh fruit. At present, the order base covers an area of more than 24,000 mu, which has driven more than 2,000 oil farmers in the surrounding areas such as Guzhang, Yongshun, Luxi and Jishou to increase their income.

　　　　With the support of Everbright Group, Guzhang Runlianyangzhuang Agricultural Development Co., Ltd. has invested a total of 5 million yuan, which can smoke 50,000 Jin of bacon at the same time and has five live broadcast rooms. The company registered a trademark and transformed to open up online sales channels. In 2023, one of the account fans broke 2 million, and online sales broke 20 million yuan.

　　　　Through the development mode of "enterprise+farmers", Guzhang Runlian Yangzhuang Agricultural Development Co., Ltd. signed a guaranteed purchase agreement with farmers to purchase agricultural products, such as fresh bamboo shoots, dried peppers, tea, citrus, dried vegetables, etc., and also purchased bacon raw materials, such as tea seed shells, fruit trees, etc., to ensure farmers’ income, and also participated in the collective economic dividend of Pingcun Village, dragon day, Guzhang County, creating a dividend fund of 90,000 yuan.

　　　　In addition, a number of online celebrity enterprises, such as Guyanghe Tea Industry, Yingmeizi Tea Industry, Batian Agriculture and Animal Husbandry Cooperative, and Xiangxi Zhonghua Agriculture, have become brand enterprises that drive people to become rich.

　　　　Guzhang County will continue to explore the new business model of e-commerce, boost the launch of agricultural products, further enhance the brand influence of agricultural products, help local traditional enterprises to transform and upgrade, help rural revitalization, promote county economic development, and create a new engine for rural e-commerce economic growth.

作者 admin发布于 2025年8月6日分类 hanzhen标签 上海品茶网、上海花千坊爱上海、上海荤场子、上海香草419论坛、南京桑拿网、娱乐地图 贵族宝贝 上海论坛

　　On May 7, Putin was sworn in as President of the Russian Federation for the fourth time. This has brought Russia-US relations at the freezing point into the era of "Putin 4.0". Economic sanctions, military containment, and regional games have become an unavoidable whirlpool in Russia-US relations. Some analysts said that in the short to medium term, Russia-US relations are hard to surprise and may even continue to deteriorate.

　　The next six years will be a great test for Putin and Russia in charge. Can this big ship named "Russia", with Putin at the helm, break the ice between Russia and the United States and realize the rhetoric of "give me 20 years and return you a strong Russia"? Putin gave a tough guy’s answer: now Russia is like a phoenix reborn from nirvana. Nothing will prevent Russia from determining its own future, and no one can stop the "Russian" ship from moving forward. Self-reliance is the last word.

　　Moscow, May 7, 2018, Russian President Vladimir Putin speaks at the inauguration ceremony held in Moscow Kremlin.

　　In the face of the US "sanctions storm", Russia concentrates on practicing its internal strength and regards economic development as its core driving force.

　　Since the Ukrainian crisis in 2014, the United States and Europe have successively imposed economic sanctions on Russia. Especially since US President Trump took office in 2017, he has set off a series of "sanctions storms" against Russia. Western sanctions have made the external environment for Russia to achieve its own development and breakthrough more and more severe.

　　Under the circumstance that "sanctions" seem to have become the background color of Russia’s relations with the United States and Europe, how Russia uses its existing resource advantages to solve the most urgent internal development problems is a major problem that Putin will continue to solve in his new term. At present, although the Russian economy has improved slightly, it still faces great challenges.

　　In his inaugural speech, Putin pointed out that it is necessary to develop the economy, pay attention to internal affairs and people’s livelihood, and honor pre-election promises. For example, to implement reform measures, activate economic vitality and achieve economic and technological breakthroughs, especially to enhance Russia’s competitiveness in key areas, increase investment in infrastructure construction, accelerate the introduction of digital technology, promote urban and rural modernization, and improve social welfare.

　　Alexei Mu Xin, director of the Russian Political Information Center, believes that the conflict between Russia and the United States is an economic conflict, not a war conflict, and both sides have suffered certain losses. He said that since the Ukrainian crisis, the United States has used sanctions to try to launch an economic "blitzkrieg" against Russia, expecting Russia to be soft under sanctions and comprehensive pressure and accept American conditions. Facts have proved that the American attempt has failed.

　　In response to the US military containment, Russia "shows muscles" strongly, but it has not given up the dialogue channel.

　　Almost at the same time that Putin began his fourth presidential term, US Naval Operations Secretary John Richardson said on the 4th that he would restart the US Navy’s Second Fleet, which was dissolved in 2011, in order to curb the expansion of Russian maritime power and deal with Russia’s security threats.

　　In fact, Russia’s military ability to resist foreign aggression is relatively strong. It has more resources to exert its military power and arouse the fear of the other side than to confront the United States and Europe economically and diplomatically, and it is relatively easy.

　　Putin’s State of the Union address this year showed a series of Russian latest military scientific and technological achievements in a long space, which not only shocked the United States, but also shouted to western countries that its economic sanctions and military containment against Russia "didn’t work".

　　Curtov, editor-in-chief of Russia’s National Strategic Issues magazine, said that in view of the fact that the United States regards Russia as its main strategic competitor, its policy toward Russia is becoming increasingly tough, and it is engaged in political and military confrontation with Russia, as well as the development of the situation in Syria, in order to cope with this situation, Russia may spend huge sums of money on national defense. Curtov said that although Russia has made great achievements in the fields of aviation, space and weapons, it has not developed enough in the fields of electronic information, which makes it impossible for Russia to win quickly and with little damage in the face of military conflicts. Moreover, in the short to medium term, such conflicts between Russia and the United States will continue.

　　In 2010, Russia and the United States signed a new version of the Treaty on the Reduction and Limitation of Strategic Offensive Arms, which set a new upper limit for the strategic nuclear weapons of the two countries. The treaty came into force in February of the following year and is valid for 10 years. Mu Xin believes that the further development of the Russian-American conflict may lead to the failure of the negotiations on updating this treaty.

　　Russia is also actively seeking dialogue in the face of the US’s artificial hostility towards Russia. Russian Foreign Minister Lavrov said on May 3, 2018 that if the United States can match its words and deeds on some issues, then Russia is willing to negotiate with the United States on the arms race and other global challenges.

　　In regional conflicts and great power games, Russia has actively carried out multilateral diplomacy and demonstrated its geopolitical ambitions.

　　In recent years, the practice of international affairs has proved that the handling or solution of some international problems cannot be separated from Russia’s active participation. Washington post said that Putin’s foreign policy reflected the rising geopolitical ambition of Russia. In addition, according to the latest poll released by Russia on the 7th, most Russian citizens believe that Putin’s main achievement is to restore Russia’s status as a great power.

　　Mu Xin believes that despite the constant regional game between Russia and the United States, Russia-US relations are unlikely to change in the short term, but Russia has made significant changes in other diplomatic directions and actively enhanced its influence. In Europe, Russia will work closely with some European countries including Germany. He believes that different from the attitude of most NATO members towards Russia, some European countries prefer a moderate policy of "looking north", so Russia will resume and strengthen contacts with these countries.

　　In the Middle East, Russia may strengthen its ties with Israel. As an important participant in Middle East affairs, and with the help of close cooperation with Iran, Russia can play a role as a link between Iran and Israel. Around the conflict between the Iranian nuclear deal and the United States, Israel and Iran, Russia can mediate and avoid the escalation of the conflict between the two sides.

　　In East Asia, Russia will further strengthen cooperation with China. At the same time, strengthen contacts and business contacts with Japan, South Korea and Vietnam. Relations with India and Indonesia are also an important part of Russia’s Asian policy, and strengthening cooperation with eastern countries may be one of the characteristics of Russia’s foreign policy in the next few years.

　　The next six years will not be easy for Putin and his team. However, as Putin emphasized, a difficult test is a springboard and a brand-new starting point for Russia’s development.

　　(Compilation: Wang Yinuo’s written materials come from: Xinhuanet, People’s Daily, Reference News, Global Times, Zhongxin.com, Overseas Network, etc.)

This article comes from WeChat WeChat official account:Ai faner (id: ifanr), Author: Chen Wenjun, title map from: vision china

We scan the code almost every day, log in to the website, register information, pay for consumption, add friends … As long as we open it and scan it, we can save a lot of tedious steps.

Every time you turn on the tool to scan the code, these tools usually give a 1:1 scanning code box. Align the box with the QR code, and the mobile phone can immediately identify the information in it.

However, I wonder if you have noticed that even if these tools frame the "scanning area", sometimes scanning can be completed without aligning the frame. As long as the QR code is within the camera’s framing range, the system can immediately identify the content.

Then what’s the use of this box?

In fact, this has a lot to do with the purpose of each app scanning function. Looking at the 10 most commonly used apps in our daily life, the design of QR code scanning pages can be divided into several categories:

Fixed-area scanning is the code scanning mode that we are most exposed to at present. Users need to aim their mobile phones at the QR code scanning to make them recognize. If the target QR code is not in the frame, the app cannot recognize the content.

In some of our more commonly used apps, such as WeChat and Alipay, they have changed from "fixed frame scanning" to "full screen scanning", that is, the entire mobile phone screen is a scanning frame.

The mobile phone can recognize without facing the QR code, and the recognition speed is much faster than that of framed scanning. Before the camera is in focus, the system can recognize the information immediately.

The QR code can be recognized even if it is not in the box (the actual speed is faster than GIF).

Of course, there is also an example here. When I turn on Weibo code scanning, the page is designed with a fixed code scanning area, but the scanning mechanism of app is actually full screen scanning. So every time I prepare to scan, the information has been read before the QR code enters the box.

Is the designer lazy? Not necessarily.

It is obviously not enough to pry open the details of the scanned page, but also need to consider from many aspects, such as the hardware used for code scanning and the decoding ability on the software level.

In fact, it is not difficult to make the scanned code page full screen, but it is not unnecessary to vacate a box as the scanning area.

The reason is that when the QR code first entered our life, neither the app itself nor the code scanning equipment was specially optimized, and the success rate of code scanning was often related to the ambient light, distance and clarity of the QR code.

Personally speaking, the code scanning area provides a hint of code scanning recognition, and its task is to tell the user that the camera is ready for scanning, so long as it is aligned, the information can be read. As for the device itself, whether the camera can quickly identify the QR code has something to do with the focusing performance of the camera and the decoding operation ability of the processor.

The history of QR code can be traced back to the 1980s, but it didn’t begin to spread to our daily life until the past decade.

However, in the early days, the focusing response and speed of smart phones were relatively slow, and they were also easily affected by ambient light and lens clarity. Therefore, when developing app scanning pages, developers need to adjust the camera’s framing range to make the camera focus on a specific area, instead of focusing on a wide area.

The code scanning speed of the old mobile phone is slower than that of the new mobile phone (pay attention to the focus bellows and use Meizu MX5 test)

Simply put,Separating the code scanning area is actually to take care of the equipment with relatively slow focusing speed in the early days.. The principle is similar to the fixed-point focusing area of the camera. The camera only measures and focuses on the area within the square frame, thus reducing the interference of other factors around the target QR code, thus improving the camera focusing speed and the success rate of code scanning.

Looking at it from another angle, the code scanning box is not only a way to tell the user that the scanning function is on, but also a way to improve the recognition accuracy. As long as the key elements of the QR code in the box meet the requirements, the recognition accuracy is about 100%.

In order to enable users to scan codes in different environments and conditions, developers will integrate flash, remote automatic zoom, etc. when using scanning code development libraries such as zxing, all of which are aimed at enabling mobile phones to see the QR code information in the box and facilitate users to scan in any use situation.

However, in recent years, the camera focusing speed of smart phones has improved rapidly, and the ability of the core processor to process images has gradually improved. Therefore, modern mobile phone code scanning does not need long-term focusing, even if it does, it can only be completed in less than one second.

At the same time, with the application of QR code becoming mainstream, app developers also improve the speed and success rate of code scanning by creating their own code scanning engine, instead of relying solely on the hardware level to complete the identification process-WeChat is one of them.

Although WeChat is not the first app to use QR code, it has to be admitted that it is the most frequent app to use QR code and scan code, which not only makes users think of WeChat once they mention "scan code", but also indirectly promotes WeChat’s development of scan code technology.

Before QBar came out, there were mainly two kinds of code scanning engines, zxing and zbar. These two engines have different advantages, but both have their own shortcomings. At the same time, these two engines have more restrictions on barcode recognition than QR codes.

In 2016, the WeChat technical team introduced the working principle of QBar code scanning engine in a tweet published by WeChat official account WeChat School.

Compared with the traditional code scanning method, QBar will screen out the barcode/QR code content through the pre-judgment algorithm when scanning the code page, quickly identify the graphic code information in front of the screen through scanning the page, and then decode the image through QBar engine to output the final result.

In other words, when the user opens the code scanning page, as long as there is a barcode or two-dimensional code image in the frame, the system has already started to predict the user’s code scanning target and start to classify and identify it.

GIF can be recognized only in one corner (using WeChat scan function)

And because the QR code itself also has a fault-tolerant mechanism.(Originally designed to make the QR code work normally under damage)In fact, the camera does not need to compare the complete QR code, just find the key points of the QR code within the fault-tolerant range to identify it. Combined with the characteristics of QBar engine, the code scanning camera can identify and decode the QR code and its key information in one second by predicting and screening it.

Flow chart of WeChat code scanning prediction module, picture from: WeChat School

The recognition principle announced by WeChat seems complicated, but in modern smart phones, these tasks can only be completed in a few milliseconds. According to the reference data of "WeChat School",The decoding time of WeChat on iOS client is 5 milliseconds, and that of Android client is 12 milliseconds..

As for why the code scanning speed of iOS devices is faster than that of Android, this may be related to the decoding performance between iOS and Android devices at that time.

IPhone 11 Pro Max uses WeChat code scanning speed (slightly accelerated due to the number of GIF frames).

In the test in the daylight environment, the iPhone using A13 processor has indeed completed the recognition before focusing, and even the iPhone 7 in 2016 can achieve the "one-stroke scanning" response; The Android flagship using Snapdragon 865 also responds very quickly, but there is a slight speed gap compared with iOS.

If the iPhone scan code is "complete identification before you see it clearly", then Android is "complete identification immediately after you see it clearly".

The difference between the two is only in milliseconds.

One plus eight uses the code scanning speed of WeChat (slightly accelerated due to the number of GIF frames)

However, although the scanning speed of Android is slightly lower than that of iOS, compared with the speed difference between the two camps five years ago, the improvement of Android has been very obvious, which is almost the same as the recognition speed of iOS. If you don’t pay attention, you can hardly see the difference between the two.

Therefore, the recognition time of the past 5/12 milliseconds is not absolute, and they will change with the iteration of mobile phone hardware and soft algorithm.

It is worth mentioning that when using Android devices to scan multiple QR codes at the same time, multiple QR codes in the screen will be identified together, and then an entrance will be provided for users to choose their own objects; Although the recognition speed of iOS is faster, when faced with multiple QR codes, the system chooses one more.

Wechat without a fixed scanning frame can identify multiple QR codes at the same time (note: at present, this function is only tested in gray scale in some Android clients)

In addition to WeChat, Alipay also uses a full-screen scan similar to WeChat. Although its recognition speed is slightly slower than WeChat, it can also achieve the level of recognition by raising your hand.

According to the technical documents shared by CSDN users, Alipay’s code scanning function is integrated by libqrencode library. Although it is not Qbar of WeChat, its recognition speed under deep optimization can also be calculated in milliseconds.

With a more perfect algorithm engine and hardware decoding ability, mobile phones have become "sensitive" to the identification of QR codes, and they can quickly identify the contents of the codes without high-definition images.

In this way, the box used to fix the focus in the past will naturally be replaced by full-screen scanning.

Alipay’s recognition speed is also very fast (iPhone 11 Pro Max test).

The changes in the form of code scanning are particularly obvious in the apps with more code scanning behaviors such as WeChat, Alipay and Weibo.

Users can quickly complete code scanning transactions on WeChat and Alipay; Weibo allows users to quickly complete the two-step verification of code scanning.

The change of code scanning speed and accuracy depends on the improvement of code scanning engine and algorithm by several head enterprises, but from the side, it actually benefits from the continuous upgrading of mobile phone hard power. Only a camera with higher resolution and a processor with better computing performance can carry more complex decoding engines and algorithms and realize millisecond scanning code recognition.

IPhone 7 and the old version of WeChat scan box

From the evolution of the code scanning page, it can be seen that the code scanning efficiency of mobile phones is constantly improving, and commonly used apps can complete scanning without aligning codes when scanning codes. Then let’s look back, is the most primitive scanning code box still meaningful?

Actually, there is.

First of all, the current retention rate of old equipment is high, and the service life of smart phones is generally 2 to 3 years, or even 4 to 5 years. The focusing and recognition capabilities of old phones are not as good as those of new phones.

The function of the scanning box, as mentioned above, is convenient for the old mobile phone to quickly find the focus and improve the scanning speed and accuracy of the QR code, and it can also intuitively guide the user to aim the mobile phone at the code scanning, which actually indirectly improves the recognition efficiency of the old mobile phone every time it scans the code.

Although JD.COM and Taobao scan codes are full screen, they still need to be scanned in the frame.

In addition, although WeChat has its own code scanning engine, not all app developers have the ability to develop engines or specially optimize engines.

For the app with little demand for code scanning, the scanning function is mainly to scan the QR code, and the scanning success rate is more important than the speed. Therefore, under the premise of not optimizing the recognition engine, using the original in-frame scanning can ensure that both old and new devices have a high recognition success rate.

The popularity of two-dimensional code greatly simplifies our operation in inquiry, payment and registration, and the mobile phone used to scan it is also becoming efficient and diversified with the upgrading of decoding ability of software and hardware.

Today’s code scanning page can scan more than two-dimensional code, and it can also be combined with neural network to recognize things. According to the introduction of the latest function document of WeChat, based on 850,000 plant image data provided by Kunming Institute of Botany, Chinese Academy of Sciences, at present, the sweeping function can identify more than 36,000 plants, which basically covers the data of flowers and trees we see every day.

It can be seen that the code scanning page is carrying more functions with more meta-algorithms.

For this reason, the scanning code box used to guide users and improve the focusing speed of equipment in the past has gradually withdrawn from the stage with the algorithm upgrade, hardware iteration and the scanning code page supporting more scanning targets. howeverIt didn’t really leave us, just evolved from 1:1 in the past to the same proportion as the mobile phone screen..

This article comes from WeChat WeChat official account:Ai faner (id: ifanr), Author: Chen Wenjun

　　Text | Sina Technology Huazijian

　　Editor | Han Dapeng

　　Shen Yanan, co-founder and president of LI, talked about going to sea in a recent conversation, and at the same time insinuated his competitors: "We won’t go to Europe first and then think about how to survive like them. If we don’t think of how to win, we won’t go out."

　　Among these competitors who were swept away by him, Wei Lai and Xpeng Motors, which set off for Europe in 2021, are naturally included.

　　This is slightly different from his mild attitude towards going to sea when interviewed after the release of the new Li ONE in 2021. In May 2021, he slightly revealed LI’s overseas progress. "There are indeed overseas market layout plans, and a team responsible for overseas markets has been established to study overseas market channels and other issues."

　　These subtle changes are just a microcosm of the changes in the relationship between Wei Lai, LI and Xpeng Motors, the three new forces who were once called "Wei Xiaoli" or "making cars and being stupid". They are no longer he is my brother, and may even be friends.

　　Insisting constantly.

　　It’s hard to know when the relationship between the three new forces began to change, but the innuendo between Li Xiang and Li Bin, the founder of Weilai, must be the most.

　　In December 2021, Weilai released the new model ET5 at NIO Day in Suzhou, which is the second car of Weilai after ET7. The highlight is that it is equipped with a panoramic digital cockpit based on VR/AR technology. Li Bin didn’t specify it at the time, but he emphasized that "in fact, there is no need for such a big screen in the car."

　　LI, who takes "super large screen" as one of the selling points, chose to sit in the right place. Before long, Li Xiang, who has always been outspoken, countered on his personal Weibo: "Don’t easily define products that you have never used. "He also advised Li Bin from a distance:" Before defining the product, please make sure that you have the most basic knowledge of VR theory and enough experience. Don’t easily mislead consumers with concepts. "

　　He has never given the media, users and peers a good face in Weibo and in various public occasions, but it is not often that he retaliates against his former "brothers" in such a targeted way.

　　Perhaps it can be said that their last entrepreneurial experience was their rivals-car home and Yiche, which were once the top automotive information aggregation platforms in China. But that period of history has been a long time.

　　In 2014, when Li Bin decided to be a new energy vehicle, she once worked with Qin Lihong to win over Li. But the two were rejected by the latter, because at that time, Li Xiang began to have the idea of making a car. When the partnership failed, Li wanted to invest a sum of money in Li Bin’s project. In December, 2017, Weilai ES8 made its debut, and Li Xiang also appeared at the scene to give the Li Bin platform, and the two exchanged business on the stage.

　　Generally speaking, Li Xiang is optimistic about Weilai’s "product+service" model. In 2020, Li wants to take Tesla and Weilai as examples in his personal circle of friends. He thinks that Tesla’s self-built super charging station and Weilai’s self-built power station/charging station will promote sales.

　　However, the senior executives of Weilai are not optimistic about LI’s product technology. Also in 2020, a Li ONE car caught fire and burned in August. At that time, Shen Fei, vice president of Weilai, expressed "firm disapproval of the extended range technology". He believes that the cost and complexity will increase and the failure rate will also increase when the extended-range car adopts two systems of oil and electricity. Shen Fei’s conclusion is that the extended range technology only benefits from the pain point caused by the imperfect charging infrastructure in the short term, not the long-term technical route.

　　Perhaps since 2022, especially after the release of ET5, Li Xiang has been voicing more and more about Wei Lai. In June 2022, compared with Weilai ES7 released not long ago, the appearance of Ideal L9 was a great success. In an interview with the media, Li Xiang talked about the high-end of making cars.

　　"According to our research, in the market of more than 200,000 yuan, 89% of users buy cars as family cars, so we have always emphasized family, not high-end. If we only emphasize high-end, the product R&D team will only brush the sense of existence and easily lose its goal. We emphasize the family just to understand this market thoroughly. " For a long time, the label of Weilai, a new force in car making, is "high-end", so many people think that Li Xiang’s remarks are suspected of insinuating Weilai.

　　Also after the release of Ideal L9, He Xiaopeng, the chairman of Xpeng Motors, who is far away from Guangzhou, raised a question in Weibo. The core is which good products can gain advantages or barriers in the medium or long term by accurate positioning.

　　A netizen named "Ideal _ONE" in Weibo replied that "short-term accurate positioning is a necessary condition for gaining advantages or barriers in the medium and long term … Being able to continuously and accurately position itself is also a kind of ability and barrier." Then Li wanted to switch to this comment and made a comment under this Weibo in He Xiaopeng with a caring expression.

　　He Xiaopeng "went to war" or just had to. In June, Weilai ES7 and Ideal L9 were released successively. The pricing range of the former is 468,000 yuan to 526,000 yuan. If the battery rental scheme is adopted, the price will be as low as 400,000 yuan. The latter was regarded by Li Xiang as "the best home flagship SUV with an experience comparable to Cullinan, within 5 million", with a price of 459,800 yuan. Both new cars should be delivered before the end of August.

　　Just a week after He Xiaopeng’s question, Xpeng Motors also took the initiative to spoil the progress of Tucki G9 on social media-the first large SUV owned by Xpeng Motors, which was originally planned to be released in June 2022, but it was repeatedly postponed. According to official information, Tucki G9 is expected to launch its reservation in August and go public in September. He Xiaopeng claimed that "this is the best SUV within 500,000."

　　It is certain that Weilai, LI and Xpeng Motors will compete in the same price range for the first time in the sub-category of household SUVs. Tucki G9, which was thrown out as early as November 2021, was listed later than Weilai ES7 and Ideal L9, and competed in almost the same price range. It is not surprising that He Xiaopeng will personally leave the stage and embarrass the former he is my brother.

　　Between Xpeng Motors and Wei Lai, it is inevitable that there will be bad blood slowly. In March, 2022, Xin Huang, the former director of self-driving products in Xpeng Motors, joined Weilai. He was the key figure of NGP and Memory Parking in Tucki. Xpeng Motors was quite dissatisfied with this. At that time, he once claimed to solve this violation of the non-competition agreement through legal means.

　　Back in 2019, the three new forces still have their own difficulties. The only thing that is the same is that they all need money. Li Bin, whose listing financing is unsatisfactory, has never stopped the pace of financing. On a business trip, she met He Xiaopeng and cried to the latter, "Wei Lai is like lying in the ICU." When He Xiaopeng comforted Li Bin, it seemed like complaining. "Don’t worry, brother, I’m sitting at the door of the ICU. Maybe I’ll hang up next."

　　He Xiaopeng had a lot of troubles at that time. In July, 2019, Xpeng Motors released the 2020 G3, but the price was lower when the configuration and battery life were improved than the previous one, which triggered protests from old car owners. After this matter was solved, He Xiaopeng took the initiative to make an appointment with Li Xiang to impart experience. LI, who started to deliver vehicles at the latest, decided to skip the 2019 model and delivered the 2020 Li ONE directly to the first batch of car owners after a delay of one month.

　　In June 2020, Li Bin, Li Xiang and He Xiaopeng all posted the same photo on their personal social media. He Xiaopeng’s essay was "Three Bitterness, Remembering Hard." It is said that at that time, the three people also formed a WeChat group, and they all admitted that the three people communicated very frequently in the group, including complaining, spitting and helping each other. "I often say something that can’t be said outside."

　　Nowadays, when there are more than 40 billion and 50 billion dollars in cash lying on each family’s account, the hard days have almost passed, and it seems that there is less harmony between them.

　　One of the details is that Weilai was short-sold by a grizzly bear, and both He Xiaopeng and Li Xiang kept silent about it-the latter once talked about the promotion of sales by Weilai’s self-built charging and replacing service system. Turning around, Li wants to argue with prospective car owners at any time in society that "it’s okay to use iron without aluminum", and he can also ridicule luxury brands for selling expensive only with branded stereos, and by the way, he boasted that LI paid a lot of money under stereos but still came standard.

　　From unity to game

　　Before 2021, the new car-making forces, including Weilai, Xpeng Motors and LI, are basically in the first stage of development. In the initial stage, the main goal of each new force is to survive by financing and ensure production and delivery.

　　After more than seven years, as the head enterprises of the new forces, the three new forces have unique advantages-Weilai is the highest-paid enterprise among the three, and the power exchange service system is unique; LI has made profits intermittently and maintained the best profit level. The extended range technology is regarded as an important means to avoid the current mileage anxiety of pure electric vehicles. Xpeng Motors emphasized self-research technology, NGP rapid landing iteration and full-stack self-research to help Xpeng Motors have the strength to compete with Tesla in China.

　　The year 2021 can be seen as a watershed in the development of the three new car-making forces. Weilai, which lacks new models, is weak in succession. The annual delivery volume is not only surpassed by Xpeng Motors, but also has a very small lead over LI behind it. In the more than two years since the latter was delivered, there is only ONE model in Li ONE.

　　Both Li Bin and Qin Lihong, co-founder and president of Weilai, admitted in an interview that for the new car-making forces, they are not rivals for the time being, because fuel vehicles still account for a large share, and new energy has not yet reached the stage of zero-sum game. The common opponent of new energy vehicles is fuel vehicles. Based on its own high-end brand positioning, almost every new car benchmarking product of Weilai belongs to BBA.

　　This view is also recognized by He Xiaopeng, who once said that new energy vehicles are still a fast-growing market with enough room for more players.

　　However, the infinite imagination of the future can’t alleviate the worries about the present, which is also a common problem that new car-making forces need to face-how to face the "catfish" Tesla and those traditional car companies that accelerate the transformation of electrification. Li Bin, He Xiaopeng and Li Xiang all mentioned a key time node, and 2025 is another window period for the development of new energy automobile industry-those who get the tickets will be eliminated.

　　To this end, Li Xiang’s "2025 Strategy" for LI aims to gain 20% market share, while Xpeng Motors aims to gain 10% market share with 50% penetration rate of new energy vehicles. Li Bin’s "2025 Plan" is even more ambitious-more than 4,000 power stations will be built around the world, entering 25 national markets, and the total revenue from 2020 to 2025 will exceed 420 billion yuan.

　　But for the three new forces making cars, how to solve the problem of "living well" is a more difficult problem after solving the problem of surviving in the first stage. Externally, traditional car companies are accelerating the transformation of electrification and intelligence. From the perspective of sales in 2021, BYD’s sales of new energy vehicles have been at least six times that of the three new car-making forces, and it is expected to hit the million-vehicle mark in 2022, and the sales of brands such as GAC Ai ‘an, Great Wall Euler and Wuling Hongguang have easily surpassed them.

　　However, from the perspective of new car-making companies, Tesla’s delivery in the China market is nearly twice the sum of the three new car-making forces. In other words, the scale of the new energy vehicle market is growing rapidly, but the Matthew effect is becoming more and more obvious. The head enterprises remain strong in both sales volume and growth rate, while the three new forces of making cars have just approached the annual sales threshold of 100,000 vehicles in 2021, and there is still a distance from 200,000 vehicles in 2022.

　　If this continues, the "2025 strategy" of the three new forces of building cars may eventually fail. When Weilai, LI and Xpeng Motors will all have a flagship product in the same price range, it is no longer unusual to throw a shoe at each other at the moment of grabbing the same users.