[Industry observation in the post-epidemic era] After May Day, there may not be many people who invite you to "learn about fitness swimming".

  Cctv news(Reporter Zhu Chunyan) "If you don’t lose weight in March, you will be sad in April". Every year in March and April, it is a good time for gyms to engage in sales, but this year is different due to the epidemic situation. Will the gym that missed this spring usher in the peak season in May?

  Wear a mask to keep fit.

  On April 30th, Liu Jian, a fitness coach, finished exercising in his fitness studio and picked up disinfectant to kill bacteria. "I’m finally ready to welcome members". During this time, he always went to the studio to exercise alone, and then closed the door and left. He joked that it was spending tens of thousands of dollars every month to configure a luxury gym for himself. Liu Jian’s fitness studio is located in Chaoyang District, Beijing. It was closed during the epidemic and is expected to reopen in early May.

Yun fitness

  As the epidemic situation eased, many gyms opened one after another. Mr. Wu, the head of public relations for Super Orangutan, a chain fitness institution, told the reporter that half of the more than 100 classrooms of Super Orangutan in eight cities across the country have been approved and accepted by various places and started to resume business. During the epidemic period, the business should implement systematic epidemic prevention and control measures. When members enter the store, they must take temperature measurement, register their real names, check their health codes, etc., and increase store housekeepers to do cleaning, disinfection and hygiene management.

  The reporter learned that many yoga studios in Beijing will also open for business. Phoenix Yoga staff said that after the class started on May 1st, the number of members in the class was strictly limited. Previously, the class that accommodated more than 40 people was changed to a maximum of 15 people, and members also needed to carry their own yoga mats to go to class. Yoga mats, towels, cups, etc. were no longer provided in the venue. She said that the venue has arranged to disinfect classrooms, auxiliary rooms, dressing rooms, public areas and toilets at regular intervals every day.

  According to the Work Plan on Safe and Orderly Opening of Sports and Fitness Facilities in novel coronavirus during the Epidemic Period issued by Beijing Municipal Sports Bureau, at present, except swimming pools and underground sports and fitness facilities, other indoor sports and fitness facilities can be reopened.

  Dapeng, the coach of an underground swimming and fitness venue in Beijing’s West Third Ring Road, told reporters that the membership card will be postponed. As for when the gym will open, the company is also waiting for a policy notice. Dapeng said that at this time in previous years, he would go out to hand out leaflets after giving lessons to members, "Learn about fitness swimming", but he has been unemployed at home since the Spring Festival holiday this year. Dapeng said that the company didn’t do anything during this time. "The boss has other business." In fact, he himself is not sure whether he can return to this gym to continue his work.

  The life-saving straw "Cloud Fitness" will not stop.

  On January 30th, the State Sports General Administration issued the Notice on Vigorously Promoting Scientific Fitness at Home, actively advocating scientific fitness at home. For each gym, driving home fitness has also become a lifeline for enterprises to survive.

  The Music Carving Campaign, which focuses on private and small class teaching, has about 500 stores nationwide. After offline suspension, it spends tens of millions every month. Han Wei, the founder, predicted that the epidemic would cost Leke at least 100 million yuan, or even several times. During the Spring Festival, Han Wei assembled 100 employees to form a "death squad" to carry out online business, including recording and broadcasting small videos, live broadcasting and offering special courses, which were launched on platforms such as Aauto Quicker and Tik Tok. Yang Shuting, the public relations director of Leke, said: "Online live broadcast has broken the barriers of time and space and attracted a large number of users."

  "Cloud Fitness" has become a must-have at home for a time. The super orangutan opened the "Super Scarlet Squat in the Home" on a live APP, and the number of online users in the first live broadcast exceeded 170,000, becoming the TOP1 anchor on a live broadcast. Mr. Wu, the head of public relations for Super Orangutan, said that with the arrival of the resumption of work, the number of viewers during this period was less than that in the early days, about 50,000 people per game, and many users have developed the habit of watching live exercises together.

Yun fitness k

  With the growth of users, "cloud fitness" has not only become a lifeline for gyms, but also attracted a large number of giants from outside the industry. Alibaba Entertainment, Suning, etc. also joined their sports institutions to continuously launch videos and live broadcasts of fitness guidance on the online platform.

  For fitness coaches, "cloud fitness" is a challenge, and it also gives them more room to play. During the epidemic, Keepland opened a "cloud small class" to allow coaches to start classes online in the form of a two-way camera. Coach Wang Wei said that he has never adapted to enjoying "small classes in the cloud" now. "Although his income is not as good as usual, he is more motivated to use his own training logic to attend classes."

  Probe into the boundary of fitness industry

  Although the income of online teaching is far less than that of offline courses, many insiders said that online exploration has cultivated people’s habit of online consumption, and offline is still the best fitness choice in the future, but online will also be indispensable. Online and offline access will become a new direction of the fitness industry.

  He Wenyi, executive director of China Sports Industry Research Center in Peking University, believes that if the fitness industry wants to innovate and upgrade, it is necessary to seize the opportunities and challenges in the epidemic, or it may be eliminated. The so-called opportunity is that it is very important for the fitness industry to grasp the innovation of fitness content and products after the epidemic has made people pay enough attention to health.

Yun fitness

  The manager of a gym store in Beijing said that due to the epidemic, the physical store could not operate normally, but the company launched the "2020 Anti-epidemic Memorial Card" to upgrade and innovate its products. In addition, online celebrity Store was launched earlier to explore the fitness venues in the new media era, making it a lifestyle platform, a club and a new social place.

  Han Wei, the founder of Leke, summed up the model of the gym into three versions: 1.0 model, opening a store to earn money from a store; 2.0 mode, establishing an online platform mode to connect users with offline gyms; 3.0 mode, after establishing the online platform, self-operated offline stores, "connecting people and goods yards, and making money offline".

  In the post-epidemic era, fewer people may invite you to "learn about fitness swimming" on the street, but there may be more and more advertisements recommending you to "buy chicken breast" on the mobile APP.

Yichuan, Luoyang: It was the right time to go to Xun Mei in the spring.

  One to two or three miles, four or five smoke villages; The pavilions are six or seven, and the flowers of eight, nine and ten are blooming. In the Song Dynasty, Shao Yong’s poem "Poem on the Mountain Village" talked about the traditional villages around Pingxiang, Yichuan. Today’s West Village reinterprets the flowering scene in Shao Fuzi’s poems.

  Every spring, 100 acres of plum trees here bloom in the wind, flowers bloom everywhere, villages set each other off, winding roads pass through Meilin, or in a fence, or outside a solemn temple meditation room, and red and pink plum blossoms can be seen everywhere, just like a paradise.

  Looking up, there is a sense of exuberance in the warm colors of large areas, which makes people realize the happiness of Shao Fuzi’s fishing and firewood. What is poetry and what is painting? From Meilin to the west, it is the happy and beautiful garden where Shao Yong sleeps for a long time. Together, the setting sun is full of poetry and painting.

  This spring is a rare day off, wandering among plum blossoms, listening to the mountain breeze and chasing the past of the master. Plum blossoms are blooming in the West Village, and spring is coming in Yichuan. Let’s chase the countryside, go to Xun Mei in the spring, punch in the West Village, and have the most beautiful meeting.

The movie channel 12.19 premiered the movie "Flowers in the Far Mountains" with the theme of left-behind children.


Special feature of 1905 film network "They are like seeds buried in black soil. They will bloom only after a spring rain. I want to tell their stories and let more people pay attention to the nurseries grown in this countryside. " The original author and screenwriter Wang Jie said.



After the publication of the novel "Flowers Bloom with Sound", which tells the story of left-behind children, it has aroused the care and attention of the whole society, and the expression and revelation of pure deep emotions throughout it have given the article a moving moment.


Their stories should be seen.This story with temperature was adapted into a movie three years later, which made more people see these small figures and these hearts eager for love and comfort.


At 18:05 today, the film channel premiered the film "Flowers in the Far Mountains", which won the audience’s praise and tears.



The film "Flowers in the Far Mountains" takes place in Zhen ‘an County, Shangluo City, deep in the Qinling Mountains, and tells the story that Liu Xiaohui (Lin Wanying), a teaching teacher from Nanjing, Jiangsu Province, and Ma, the principal of Damai Village Primary School in Zhen ‘an County, deep in the Qinling Mountains, Shaanxi Province, and a group of left-behind children grow up together and heal each other.



Let’s approach this film focusing on the topic of left-behind children and rural education, and feel the warmth and love behind the film together.


"In the winter of 2009, when I first went to Yongshou County, Xianyang City, I met a 9-year-old girl. She was wandering on the road wearing slippers and holding a drug instruction. After sending her home, the child’s grandmother told me that the little girl’s mother died unexpectedly while working in foreign affairs. Since then, the child has never spoken again, but she recited the drug instructions to everyone. She didn’t go to school and couldn’t read, but she learned to recite the instructions sentence by sentence with her sister. I asked her why she recited this, and the grandmother cried and said,’ Her sister lied to her that if you memorized this, mom would come back.’ When Wang Jie, the screenwriter and original author of the movie "Flowers in the Far Mountains" told this story again, tears filled her eyes.



It was this experience that ignited the flame of Wang Jie’s story about left-behind children.In the process of film creation, in order to make the film closer to real life, the film creative team interviewed more than 20 teaching teachers from Nanjing about their life experience, teaching observation and mode of getting along with each other.


At the same time, the film selected 80% Shaanxi local actors. Under the role of local villagers and rural children, the simple sense of reality makes people cry again and again.



As a melodious piece of music sounded, a winding mountain road came into view. Liu Xiaohui, a young female teaching teacher played by Lin Wanying, came to the remote and backward Damaicun Primary School alone with deep thoughts on her mother’s death.



The distant mountains and villages here make her feel novel, barren and backward, which makes her heartache. When she sees that group of lonely and helpless left-behind children, her heart is broken.


In particular, I saw a special child, Zhang Chengfeng: he didn’t want to talk, and he liked to climb the tree to see the scenery. He was a typical problem child.



In order to help those young hearts open their hearts, Mr. Liu made a series of plans:She approached with her students.bighillExpress your heart.


"Mom and Dad, come back quickly, I miss you … …” A heart-rending call echoed in the valley.



Message games in English class to increase children’s interaction and self-confidence.But none of this worked for Zhang Chengfeng.After many twists and turns, one night, the sound of playing the piano came from the utility room of the school. Teacher Liu finally discovered Zhang Chengfeng’s secret:He often removes the door breaker on the back door of the utility room in the dead of night and hides here to play the piano secretly.



Teacher Liu’s mother is a musician, so everything related to music will evoke sad memories, but she saw a seed of love for music in the eyes of children and decided to throw away her psychological shadow, restart her music journey and sing emotionally with the children.



"I don’t care about the awards. I only care about whether the children have memories to be proud of when they recall Damaicun Primary School in the future."The teaching teacher played by Lin Wanying is full of simple and sincere taste. Her tolerance and love care for the young mind, using music.sweet dewMoisturizes the dry heart and warms our hearts.



President Ma, played by Walter WANG, is quite different. His severity seems a bit inhuman, but in the eyes of these children who can hardly meet their parents, he almost plays the role of a father, sparing no effort to accompany and educate the children.



Their interpretation is the epitome of teaching teachers in mountainous areas. It is they who give children warmth and strength with their beautiful years.


"In real life, almost every left-behind child’s heart is closed, and what they need most is to talk … … I hope that every child can open his heart and confide in his heart, blooming like a flower. " Wang Jie said.


This is the core of the film, the true meaning of education, and why the film can contain inspiring warmth and strength.



At 18:05 today, the movie channel will premiere the movie "Flowers Bloom in the Far Mountains" for you. They need more support and care.


Run 119 | Online running and punching activities are about to start!

(Source: Qinghai Fire Protection)

Original title: Run 119 | Online running and punching activities are about to start!

Run, 119

Online running punch card activity

It’s about to start.

Activity rule

activity time

November 4-November 15, 2023

Participation mode

Take the form of voluntary participation and download it by the contestants themselves.Other running software such as the "Yuedong Circle" APP or Keep., run11.9Kilometers, after running, the contestants need to be independent.screenshotRunning kilometers,personal letterSend it to the official numbers of WeChat official account, Tik Tok, Aauto Quicker and Weibo on Qinghai Fire WeChat.

(WeChat WeChat official account)

(Qinghai Fire Fighting Tik Tok)

(Qinghai Fire Fighting Aauto Quicker)

(Qinghai Fire Fighting Weibo)

Incentive mechanism

At the end of the activity, the staff will randomly select lucky stars and issue exquisite commemorative medals.

burning calories

I exercise. I’m healthy.

Strong physique, spiritual ambition

Welcome the majority of runners to sign up to participate.

Editor | Marina

Proofread |Qidong

First trial | Yang Xinyu

Audit | Ren Liang

Photo, text | Press and Publicity Department of Qinghai Provincial Fire and Rescue Corps

Opening:Qinghai Provincial Fire Rescue Corps held an enlarged meeting of the Party Committee in 2023.

Live Meeting: Live Meeting+Fire Fighting Skills Competition | Let’s watch and see what they have done.

Talent: Create Brilliance with One Heart and Face the Future Hand in Hand | Qinghai Provincial Fire and Rescue Corps held a meeting on talent work

Tournament:Good news! First in the country!

Go to the grassroots level:Going to the grassroots in the Spring Festival: I am in a foreign country and guarding my hometown.

Training:Focus on the mission horn | Qinghai Fire and Rescue Corps held the mobilization meeting for 2023.

New Blue: New Blue sails with the wind, a new chapter in the spectrum | The phased graduation of the fifth batch of new firefighters has been successfully completed

Editor in charge:

Play the villain and then the policeman! After Under the Sun, Peng Guanying took on a new play. Do you think it will be a play?

In Under the Sun, Feng Xiaosheng finally won a short victory, forcing Liang Yuze to go abroad and live a self-righteous and beautiful life with Ke Ying. Even, Ke Ying invited Feng Xiaosheng to have dinner together, and their relationship made progress in stages.

Ke Ying fed Feng Xiaosheng steak, and then withdrew it when he was about to get into the mouth. Feng Xiaosheng forcibly took her arm and ate the steak. The expression of the two people’s confrontation exposed the man’s possessiveness completely.

This flowing expressive force is attributed to the actor’s acting skills: I just saw A Ying’s surprise when she was feeding, and the meat was slowly handed to her mouth to show a spoiled smile. Ke Ying took back her hand and suddenly froze, and then she was fierce and overbearing when she grabbed her hand and ate it. There was nothing wrong with Peng Guanying. Taking this drama is undoubtedly the most correct choice he has made.

"Under the Sun" has aroused a thousand waves since it first announced that the novel was made into a film and television. For no other reason, the original novel "Things in the Palm" describes that the university lecturer He Yan still tries to get rid of the clutches after being imprisoned by the male host Fu Shenxing. In order to highlight the tense relationship between men and women, there are many explicit and cruel pictures. However, it is definitely impossible to film and television all the contents, so everyone’s attitude towards TV dramas is both tense and contradictory.

Sure enough, after the TV series was broadcast, a lot of content was added and deleted in order to be more practical, and even the male master was changed into a male two. But what hasn’t changed is that the role played by Peng Guanying is still an object of resentment.

But Peng Guanying’s acting didn’t disappoint everyone. Whether it is Shen Shijie’s diabolical cruelty in the early stage or the cruel cunning of Feng Xiao’s voice in the later stage, Peng Guanying interprets it perfectly and impeccably.

Theoretically speaking, Peng Guanying is a newcomer to film and television, but unfortunately he is a newcomer of great age.

Before, everyone could only think of Princess Lanling, which co-starred with Baby Zhang a few years ago. Although his acting skills were also praised in the play, there was no follow-up resources, and he seemed to disappear from the audience’s field of vision soon.

After that, when I think of him, I can only remember that he and Zhu Yilong, who have exploded in recent years, are close friends, and Peng Meimei and Zhu Meili are active in each other’s social platforms.

However, with the online drama "The Soul of the Town", Zhu Yilong made numerous rounds, followed by other works, and soon gained a firm foothold. And "Peng Beauty" is still an invisible man.

In 2020, Zhu Yilong and Liu Shishi’s new drama "Dear Yourself" landed in iQiyi, in which Peng Guanying played love rat, who betrayed his wife. After a long time, Peng Guanying’s acting remained at a certain level, and playing against Adi often made people hate it. I wish he would disappear immediately.

Later, when he lost his way and asked his wife to forgive him, his eyes were tearful, and the audience shouted, so pitiful that I even wanted to forgive him.

Peng Guanying finally became famous.

With the update of "Under the Sun" episode by episode, Feng Xiaosheng’s temperament is also slowly changing, from revenge on Ke Ying at the beginning to hopelessly falling in love with her later, all of which are manifested in the actor’s smiles, which also tests the actor’s acting skills.

But Peng Guanying has performed well from the beginning, and he is bound to play the role well from beginning to end.

Years ago, Peng Guanying’s new play "Backlight Man" started, with Zhang Yujian as his partner, both of whom played the role of police.

The online drama "Backlight" is adapted from the novel "In the Dark" by writer Jin Shichai, which mainly tells the story of undercover policeman Xie Lanshan and portrait expert Shen Liufei fighting criminals together.

Xie Lanshan, played by Peng Guanying, and Shen Liufei, played by Zhang Yujian, met at the police academy. They established a strong affection and vowed to become excellent anti-drug policemen.

Among the posters issued at present, this group of quasi-anti-drug policemen are determined, and they are willing to hide in the dark to protect the light.

Perhaps the audience is still immersed in the vicious villain in Under the Sun, but Peng Guanying has turned over and become a policeman. With his acting skills, he is bound to perform a completely different image from Feng Xiaosheng and look forward to his new works. Wen/Hua Su

The illegal handling of renting a car and buying a car on the license … These six new measures for public security traffic control will be implemented on September 20.

  CCTV News:Nowadays, people go out to play, and more and more people choose to rent cars for self-help tours, and new situations have emerged. After the traffic violation occurred in the process of renting a car, it is more troublesome to deal with it because the rented driver has left the incident. The Ministry of Public Security will launch six new traffic control measures from tomorrow (September 20th), which will effectively solve this problem.

  According to statistics, there are more than 20,000 car rental enterprises in China at present, and it is often difficult to deal with traffic violations according to the current procedures because most of the leased drivers are not in the illegal places or the places where motor vehicles are registered.

  Chen Dong, Deputy Director of Legal Affairs Department of Traffic Management Bureau of Ministry of Public Security:According to the original handling method, it is necessary to rent a driver to the illegal handling window of the traffic management department where the traffic violation occurred or where the motor vehicle was registered, and in the process of handling, it is necessary to show the driving license of the rented car.

  In order to facilitate leased drivers and leasing companies to deal with traffic violations of leased cars in time and reduce unnecessary travel and time costs, the Ministry of Public Security has specially formulated the Measures for Punishment of Road Traffic Safety Violations during Motor Vehicle Leasing. The traffic of the rented car recorded by traffic technology monitoring is illegal, and the lessee is allowed to handle it by the "12123" mobile APP; Leased drivers are no longer required to provide the rental car driving license when dealing with the illegal behavior or the window of the traffic control department where the motor vehicle is registered. Instead, the public security traffic control information system will automatically check the lease relationship. This measure will benefit more than 3 million leased drivers every year.

  Chen Dong, Deputy Director of Legal Affairs Department of Traffic Management Bureau of Ministry of Public Security:According to the lease contract information provided by the leasing company, there will be the driver’s license number of the leased driver, and we will automatically match the lease relationship between the leased driver and the leased car according to the driver’s license number, and automatically record this lease relationship to the platform of the "12123" mobile APP, as well as to the traffic violation handling window. In this case, we can check this lease relationship through the system, and we don’t need to rent the driver to add other jobs in the mobile APP or in the traffic processing window.

  In view of the traffic violations that the leased driver fails to deal with in time, the public security traffic control department can transfer the illegal records to the leased driver’s name upon the application of the leasing enterprise, and inform the leased driver in time through the contact information confirmed in the lease contract.

  It is understood that this new measure will be piloted in Jiangsu and Sichuan from tomorrow and will be promoted nationwide before the end of the year.

  Buy a car and get a license. Inspection and audit preposition

  Starting from tomorrow (September 20th), the fast agency of vehicle registration and sales enterprises and a number of measures to facilitate the handling of temporary entry vehicles and personnel licenses will also be implemented.

  Carry out fast agency registration of motor vehicle sales enterprises

  For car owners, after buying a car, they should bring relevant materials to the vehicle management department to get the number, queue up, go through the formalities and get the license plate. After the whole process goes down, most of the time will be gone. The Ministry of Public Security will implement the fast registration of motor vehicle sales enterprises, and complete this series of "running errands" before the owner buys a car. After the motor vehicle arrives at the sales enterprise, the vehicle pre-inspection, data pre-audit and information pre-entry will be implemented, and the motor vehicle sales enterprise will provide the whole process services such as vehicle purchase, insurance purchase, tax payment and number selection registration, so that the masses can complete all the links of car purchase registration in the motor vehicle sales enterprise.

  Liu Yupeng, Deputy Inspector of the Traffic Management Bureau of the Ministry of Public Security:In fact, the vehicle management office has completed the basic information and inquiry work on this car. After the masses arrive at the 4S shop and buy the car, they only need to enter their personal information, so all the processes of selecting the number and handling the cards have been completed. After this number selection, he can drive home with a temporary number plate, and then mail the official number plate to his home.

  Starting from tomorrow, this measure will be first implemented in large and medium-sized cities such as municipalities directly under the central government, provincial capitals, autonomous region capitals and cities with separate plans, and will be fully implemented throughout the country before the end of the year, which will benefit more than 15 million car owners every year and save at least 200 million yuan in transportation costs every year.

  Temporary entry vehicle license is convenient to handle.

  In order to further facilitate the entry and driving of overseas personnel, the Ministry of Public Security has also introduced a number of measures to facilitate the travel of temporary entry vehicles. First of all, those who apply for temporary driving licenses for cars and motorcycles can apply directly with their entry-exit identity documents, overseas driving licenses and their Chinese translations, and there is no need to conduct physical examination and submit physical condition certificates.

  For those who stay in the country for a short time, they can apply for a temporary driving license valid for 3 months; If the stop or residence time exceeds 3 months, the validity period can be extended to 1 year.

  Wang Guoqiang, Deputy Researcher, Vehicle Management Department, Traffic Management Bureau, Ministry of Public Security:Originally, the validity period was no more than three months, but this time it was extended to no more than one year, which is consistent with the time limit for entry of entry personnel, and at the same time, it can be used for multiple entry within the validity period without repeated application.

  For less than 7 non-operating mini passenger cars and motorcycles registered overseas for less than 6 years, apply for temporary entry motor vehicle license plate, and be exempted from safety and technical inspection.

  Wang Guoqiang, Deputy Researcher, Vehicle Management Department, Traffic Management Bureau, Ministry of Public Security:In addition, we will also instruct local traffic control departments to set up traffic control service windows and service stations at airports and ports where immigrants are concentrated, as well as in our Pilot Free Trade Zone, so that immigrants can do it nearby and conveniently after entering the country.

  It is understood that these traffic control service stations will provide one-stop services such as compulsory insurance purchasing, vehicle confirmation, voucher verification, study and education, and license issuance.

  Promote the online transfer of passenger car transfer information

  Now it is more and more convenient to do things online, and the new measures implemented by the Ministry of Public Security from tomorrow also include a number of Internet-related services. Let’s have a look.

  Comprehensively promote the online transmission of passenger car transfer information.

  From tomorrow, the number of cities that transmit the information of passenger car transfer to the internet will increase from the existing 120 to 300, and it will be fully implemented nationwide before the end of the year. In other words, if a non-operating passenger car is transferred to another place, it can apply directly to the place where the vehicle moves in, and it is no longer necessary to go to the vehicle management office of the place where it moves out to pick up the file and inspect the car, thus reducing the number of people going back and forth between the two places.

  Fully implement online perfect score education and verification education.

  It is understood that drivers who need to attend full-mark education and study when their driver’s license is scored 12 points in a scoring cycle, and drivers who need to attend verification education when their drivers are deducted during the scoring cycle, will all go to the site to study. This way will gradually become online education and study in the future.

  Liu Chunyu, Deputy Director of Publicity and Education Department of Traffic Management Bureau of Ministry of Public Security:Snapshots will also be taken from time to time during the learning process to ensure that drivers are always learning online. Drivers who study through the internet will try their best to pass the background supervision and spot check to ensure that they are drivers’ learning. In this process, if it is found that it is a substitute for learning or taking the test, the driver and the substitute for learning and taking the test will be blacklisted, and there will be some punitive measures to restrict him from receiving full marks and verification education through the Internet for three years.

  Full implementation of online navigation tips for traffic accident-prone points and sections

  In addition, the traffic control department will also promote cooperation with Internet map navigation application enterprises and strengthen the timely early warning and push of service information.

  Wang Bingbing, Deputy Director of Accident Countermeasures Department of Traffic Management Bureau of Ministry of Public Security:In the next step, we have to push the information of road occupation, traffic accidents and traffic control, including the information of previous accident-prone points, to the driver in time through navigation software. (CCTV reporter Li Wei)

NBL Finals is just around the corner: welcome the audience back to the scene and constantly open up basketball territory.

Text | Sports Industry Ecosphere Liu Jintao

Edit | Chen Diandian

On September 15th, the semifinals of the 2023 National Men’s Basketball League (hereinafter referred to as NBL) are in full swing. The fourth match between Shaanxi Xinda and Guangxi Weizhuang has not yet ended, and the winner among them will play against Anhui Wenyi who advanced early in the final.

The finals is the peak stage of competitive sports. The 2023 season is a new year of NBL’s brand-new upgrade, which not only restored the home and away games, but also restarted the foreign aid system. This season, 12 teams participated in the competition, and even the Golden Bull Team of Hong Kong joined. This is the first time that the basketball territory of China really expanded to Hong Kong, and the league was held in 11 provincial administrative regions across the country.

The NBL situation in the new season is very anxious, and the broadcast screen and promotion of the event have been greatly improved compared with the past. With the opening of the NBL finals, more and more fans and brands are paying more attention to this league. We find that the influence and brand of NBL league are gradually occupying a new position in the hearts of the people.

Peak showdown! Welcome back to the audience, NBL is in full swing in 2023.

Before the start of the season, no fans may think that this season’s NBL is only in the regular season, and each team has actually fallen into a "big fight" competition pattern.

In the past four seasons, Guangxi Weizhuang was the most successful team in NBL. They not only reached the final finals for four consecutive years, but also successfully won the championship in 2021 and 2022, which was a faint dynasty. However, in the opening match that started this summer, Krypton witnessed the new army Hong Kong Golden Bull team win the defending champion Guangxi Weizhuang unexpectedly at the scene of Southorn Arena in Hong Kong, and also experienced the attention and passion of fans after the return of home and away games.

In the first three rounds of the regular season, all eight teams that reached the playoffs last season suffered defeat. Especially by the end of the season, Guangxi Weizhuang’s record was only 5 wins and 6 losses, including 3 wins and 4 losses at home and 2 wins and 2 losses away. It was the only team with a winning percentage at home lower than that at home, ranking seventh among 12 teams. On the other hand, the achievements of the three new armies newly joined in the season were somewhat unexpected: Liaoning Yisheng ranked second with 8 wins and 3 losses, and was firmly in the first group under the leadership of Hudson, the famous team of Liaoning in CBA and the scoring king of CBA history. The other two new armies, Hong Kong Jinniu and Jiangxi Ganchi, were both 4 wins and 7 losses, ranking eighth and ninth respectively.

This competition pattern of "feud between governors" lasted until the last moment of the regular season. The competition for playoff places was fierce, with 6-8 players only one win, and seven teams would compete for three playoff places, and the suspense remained until the last moment. In the playoff "life-and-death battle", Hong Kong Taurus was still 10 points behind at half-time, but they didn’t give up. They struggled with Changsha until the last minute and scored a go-ahead goal 22 seconds before the end. They finally defeated Wuhan Kunpeng 101-99 and won the last playoff spot with a big reversal.

Such fierce competition broke out completely in the playoffs. For example, in the semi-final on September 9, Anhui Wenyi and Liaoning Yisheng fought from the first game to the last moment, and Anhui Wenyi narrowly defeated her opponent at 120:118. On September 11th, Shaanxi Xinda and Guangxi Weizhuang fought in the second semi-final, and the two sides tied at the regular time until the last moment of overtime. In the end, Guangxi Weizhuang defeated his opponent by one point and equalized the big score of the series.

All these stadium stories not only stirred the blood and passion of the fans, but also paved the way for the "annual drama" of the finals. According to Krypton, this year’s NBL finals will adopt the "2-2-1-1-1" system of best of seven games, and even the fastest time to decide the champion will be on September 29th of the Mid-Autumn Festival. This system arrangement gives fans time and opportunity to fully enjoy the charm of NBL events, and creates preconditions for the spread of event stories, the expansion of IP and the influence of stars.

In the final, whether it is Anhui Wenyi or Guangxi Weizhuang and Shaanxi Xinda, which compete for the final seat, when these veteran teams meet again in the final, the fierce star confrontation and head coach’s fight will inevitably enhance the suspense of the game and fill the fans’ expectations.

Behind the fierce confrontation in the finals, a brand-new NBL league which is more and more popular with fans is coming to the fore, and behind this, it is indispensable for the organizers to carefully operate and upgrade.

Krypton learned that in the preparatory stage of NBL League, the organizers made some efforts to upgrade the brand of the event. After the home and away games were resumed, there were obvious changes in the broadcast standard of the event and the brand packaging design. The Logo of the new season, the improvement of the packaging and broadcast pictures of the stadium venue, will bring better experience to fans and spectators. All this is inseparable from the work of the organizers, but also from the support and cooperation of various clubs.

All these efforts have brought the stadium back to the enthusiastic fans and the audience in front of the screen. Krypton has learned that the attendance rate of clubs’ home courts can reach 70-80% this season, and some popular ball markets, such as Liaoning, Hefei, Shaanxi and Shijiazhuang, are frequently hard to find a ticket. The live broadcast data of the first five rounds of the regular season exceeded the whole year of last season. By the end of the regular season, the VV data reached 61.5 million, and the UV number reached 38.58 million, both of which were historical highs.

"From the aspects of competition organization, reception requirements in competition areas, broadcast signal production, media promotion and business development, we have made detailed requirements for all clubs, and organized various trainings many times before the competition to enable relevant standards and requirements to be implemented, and formulated a unified competition operation standard for the league. Wang Di, assistant general manager of Deep Basketball Sports, told Krypton.

"This year is, in a sense, a season of all-round upgrade of NBL League, which will allow more fans to watch NBL League and pay attention to NBL League. Wang Di said that the official accounts of all participating clubs can broadcast the match live this season, so as to give back to the home fans better and make the fans of the club feel more belonging when watching the live broadcast.

Attracting Hong Kong teams to join, NBL expands the basketball territory of China.

Sports is a concentrated expression of the development of culture and economy, and excellent IP can always attract investors’ attention. With the joining of Hong Kong teams, NBL League became the first domestic professional league with Hong Kong clubs participating and its home court set in Hong Kong.

It is understood that the Golden Bull Club of Hong Kong hopes to join a league that implements the system of subject and object. Considering that China has the largest basketball league in Asia and a huge basketball market, Taurus has set its sights on NBL. "By participating in high-level and highly antagonistic competitions, we believe that the Taurus team will surely become stronger and stronger, and deepen sports exchanges and cooperation with the mainland while upgrading the level of basketball in Hong Kong and promoting sports specialization and industrialization. "The club told Krypton.

In the course of the NBL campaign, the Hong Kong Jinniu team relied on the operation of the team culture to enhance the team’s fan appeal. Since June 1st, Taurus has started to operate social platform accounts including Weibo, Video No.,Tik Tok and Xiaohongshu, produced and published posters, player data, post-match videos and tidbits of each game, even including the team’s away games, all-star experience and many other contents, and also launched themes such as "Little Bulls Night Little Golden Bull Night" and "Retro Party’ Golden’ Night" for local fans in Hong Kong.

It not only brings fresh blood to the China mainland sports leagues, but also builds a bridge of basketball communication between Hong Kong and the mainland through the language of basketball, which proves that the sports culture communication between Hong Kong and the mainland is getting closer and closer.

"Under the background of Greater Bay Area’s construction, the promotion and exchange of basketball between Hong Kong and the mainland has played a positive role in further promoting the rejuvenation of the country’s three major goals and the development of professional sports, comprehensively deepening sports exchanges and cooperation with Hong Kong and Macao, and helping Hong Kong integrate into the overall situation of national development. It is also one of the concrete measures to implement the construction of a sports power. The Taurus Club told Krypton.

Outside the team level, NBL League has also been favored by many sponsors this season. Including NBL’s official partner midfield line, official suppliers such as Jinuoer and Spalding have voted for olive branches, and the commercial value of the league has gradually picked up. At the same time, NBL has also provided a stage for more sports enterprises eager for upward development, helping the development of sports manufacturing industry from the competition level.

Run NBL well and water the fertile basketball soil in China.

Last year, BA, a village that burst into flames, created an empty lane and a hard-to-find scene. In this year, the popularity of village BA is further deepened. With the arrival of many "national versions" of village BA and the dedication of many social forces, rural basketball is opening up a new situation, driving the popularity of mass sports and mass basketball.

Behind this, the huge basketball population in China is being activated. According to the Report on the Development of Basketball in China released by chinese basketball association, the population of basketball in China is about 125 million, and basketball is the first sport of collective ball games.

NBL, as the only men’s professional basketball league held in summer in China, has played an important role in the comprehensive coverage and healthy development of professional basketball in China.

What’s more commendable is that NBL has extended professional basketball to places that are difficult to be covered by CBA, serving the basketball population in China with more dimensions. For example, Maitreya, Yunnan, the venue of this year’s All-Star Games, this little-known town has made great efforts to develop sports in recent years, and has successively held the World Free Fight Competition.China-AustraliaMen’s Basketball Challenge, Women’s International Half Marathon, National Cross-country Motorcycle Invitational Tournament, etc.

NBL has brought new opportunities for the development of sports in the city, enriching many basketball areas that are not covered by professional sports. As can also be seen from the figure, NBL has covered nine provincial-level administrative regions without CBA teams this season, most of which are concentrated in the inland of the motherland, and its geographical distribution also reflects the unique value of NBL league.

Where there is a lack of professional teams, NBL has sown the fire of professional basketball, igniting the love of more fans, just like the reflected sunlight, illuminating the seeds in the fertile soil of China basketball territory and creating a new environment for upward growth.

It is precisely because of the existence of NBL that more and more basketball teenagers and powerful players stand out from here. Zhao Rui, Cui Xiaolong and Jiang Yuxing, CBA stars, all started in NBL, and some rookies regard NBL as an alchemy furnace rushing to a higher stage. From 2015 to 2023, NBL sent 20 players to CBA through draft.

"NBL must take the development path of youth and localization. While ensuring the professional operation of the club, the Deep Basketball Association will cooperate with the association to introduce more policies to promote the healthy development of the league, attract more young players to join the NBL League, and make the NBL League a platform for outstanding players to enter professional basketball careers. "When talking about the future development, Wang Di told kryptonite.

"In addition, we should deepen the localization operation, make local fans feel more belonging through the youth training and fan exchange activities organized by the club itself, and truly build a professional basketball club belonging to a city. Wang Di said, "I hope that in the future, the NBL League will continue to’ open up the territory’ and strive to have teams in as many provincial administrative regions as possible, so as to contribute to expanding the territory of professional basketball events in China and building a sports power. 」

In the process of telling city stories, building basketball culture and shaping league brand, NBL is gradually conveying the concept of "My home court is infinite", which also makes the upcoming NBL finals open up a broad imagination space of local culture and home court atmosphere, and the roots of China basketball are also spreading at this time, affecting more people.

Looking back on the long years of NBL’s growth, although the league has ups and downs, it has laid the foundation for the development of sports leagues in China, and also represents the progress of basketball in China. In the new era, the sports industry expects NBL to continue to bring more excitement and practice the concept of basketball upgrading and development in China.

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