Recently, the British media reported an interesting story. In order to cope with the high rent, blogger Eloura got an abandoned RV from Facebook Marketplace for free, and made DIY transformation by buying goods from SHEIN and Amazon. In just four weeks, Eloura successfully converted the wet and dilapidated RV into a warm home and stayed with the children.
The whole transformation process she shared on social media attracted the attention of netizens around the world, and has won more than 1 million views and thousands of likes. Netizens not only appreciated her innovative and practical renovation plan, but also expressed surprise that she only used SHEIN and Amazon online shopping products to complete the whole home decoration and daily necessities.
In fact, China-made products with good quality, low price and fashionable design are deeply loved by overseas consumers. Many bloggers like Eloura are not only keen to explore novel online shopping experiences, but also willing to show their shopping achievements on social media and share various goods purchased from cross-border e-commerce platforms in China through "out-of-the-box" videos.
According to the latest survey released by Women’s Wear Daily, SHEIN, a cross-border e-commerce company from China, is the most enthusiastic purchase channel and fashion brand of "out-of-box" videos on TikTok, and the number of times that "SHEIN" appears in the out-of-box videos accounts for 42% of the total display of household goods and clothing. On this website, the topic about #SHEINhaul has reached an astonishing 14.9 billion views so far.
According to social media websites, the related short video topic of #sheinhaul has received 14.9 billion views.
In online forums and short videos about fashion shopping experience, foreign netizens often mention SHEIN, just like talking about the "rabbit hole" that led Alice to explore the fantasy world. Especially among the young consumers represented by Generation Z, this group of "Internet users", who account for 25% of the world’s total population, are keen to show their individuality and diverse aesthetics, and have become the most active opinion leaders in the field of affordable fashion. They hold a high degree of recognition and buying habits for purchasing fashion clothes on the SHEIN platform. Their product recommendation and sharing behavior (that is, "planting grass show") has greatly promoted other categories of goods on SHEIN to the forefront of the trend.
Let’s look back to China from the front line of overseas trends. Duqiao town, which is near the sea in Zhejiang Province, is the "hometown of glasses" in China, and has been focusing on designing, assembling and manufacturing glasses for more than 40 years. Chen Yuheng, the seller, took over the glasses business from his father’s hand "half-succeeded and half-started". After two years in the SHEIN platform, he successfully built a personal "fashion glasses showcase" in overseas markets. Now, he has successfully launched more than 500 explosions of single products with remarkable achievements.
Before joining SHEIN, Chen Yuheng’s family business focused on providing overseas customers with foreign trade orders for glasses for a long time, and these products were mainly supplied to local supermarkets and large retail markets. Due to the low demand for glasses style updating in such sales channels, companies in Chen Yuheng have long been limited in the production of basic styles, and it is difficult to make a breakthrough in the strategy of going to sea.
After entering SHEIN, Chen Yuheng can face overseas consumers directly, actively combine the trend guidance provided by the platform and innovation of consumption hotspots to make glasses, and constantly try styles, colors and new materials through small-scale measurement, so as to deepen the understanding of market preferences and adjust its production and operation in time.
With the continuous expansion of the target consumer groups, Chen Yuheng needs to design and develop more and more glasses styles, which also promotes the continuous expansion of his team. At present, the cross-border e-commerce business has brought more than half of the sales growth to Chen Yuheng family company. In order to meet the needs of e-commerce business, he personally set up and strengthened the product development department and operation department, and the number of employees in the factory has also successfully doubled. Driven by the booming market demand, thanks to the help of SHEIN platform, Chen Yuheng has successfully upgraded and innovated the traditional glasses production line, greatly improved the production capacity and modernized it, and successfully opened up a new situation in overseas markets.
Based on more than 10 years of global brand experience, SHEIN, one of the four major brands in the world, helps businesses and brands build their global capabilities with full-link digital supply chain capabilities and a huge global marketing network and traffic base, and helps businesses grow throughout their life cycle through diversified operations and operational empowerment. In the future, with the vigorous development and further deepening of the platform strategy, SHEIN will continue to focus on the road of flexibility and lean, and continue to help industrial transformation and upgrading and internationalization. SHEIN also expects more businesses to try to innovate like Chen Yuheng, and explore the market potential together with SHEIN to create more competitive explosive products!
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