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Text | Zhang Jiadong Editor | Zhang Guangkai

On April 21,Officially released the financial report for the first quarter of 2023.

According to the financial report data, the total operating income of Great Wall Motor in the quarter totaled 29.038 billion yuan, down 13.63% year-on-year; The net profit attributable to shareholders of listed companies totaled 174 million yuan, a year-on-year decrease of 89.34%.

Great Wall Motor said in the financial report that the decline in profit was mainly due to the fact that it was still in the period of product structure adjustment during the reporting period and increased investment in new energy brand building and R&D under the rhythm of new product listing in 2023.

If the timeline is extended to the fourth quarter of last year, it is not difficult to find the bottleneck of the Great Wall-the new energy transformation problem. Although Euler, a pure electric brand, and Wei brand, which was revived after getting on the car with lemon hybrid technology last year, new energy vehicles are still a minority in the product system under the five brands of the Great Wall.

First of all, last year, due to the supply chain problems in the Euler brand, white cats and black cats in the entry-level market were streamlined, while good cats and ballet cats, which mainly focus on the boutique car market, could not bear more sales burdens in price positioning; Secondly, trying to inject Wei brand with three-speed DHT hybrid technology is limited by high price positioning and is still looking for its own breaking point.

Therefore, with the changing trend of China’s fuel vehicle market and new energy market, the Great Wall, which has fewer electric vehicles, finally faces the pressure of sales.

In the first quarter of this year, the total sales volume of Great Wall Motor was about 220,000 vehicles, a year-on-year decrease of 22.41%, creating the biggest decline of Great Wall in the market in recent years.

It is believed that the main reason for the decline in sales of Great Wall Motor is that the transformation of the main brand Haval is difficult to reverse the image of "national fuel SUV" in a short period of time, and Haval has failed to sell fuel vehicles and new energy products separately.

In addition, Wei Pai and Euler, who focus on the new energy market, can’t bear the heavy responsibility of the group’s more new energy sales growth under the original market positioning.

However, judging from the external reaction, the capital market has not responded strongly to the decline in profits of Great Wall Motor. As of the close of April 24, Great Wall Motor’s share price closed at 27.94 yuan, with an increase of 2.08% on that day.

The reason may stem from a series of reform measures that the Great Wall started from last year.

Transformation new energy

It is the same as the change from the inside out when the new forces move from ignorance to precipitation. Traditional car companies want to embrace new energy quickly, and the reform of organizational structure is also destined to go first.

Last year, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motor, said in an interview: "There are too many categories of brands in Great Wall, and it was planned to incubate new brands. Now the market competition is so fierce that the original situation of entering a blue ocean market with brands can avoid competition, and now this market no longer exists."

To this end, Great Wall chose the corporate brand focusing on "One Great Wall".

In December last year, Great Wall first announced the integration of its vehicle brand marketing system, and adopted a dual-brand operation model for Wei brand and tank.

In March of this year, Euler and Salon brands also completed the integration immediately. In this way, a set of channels, 1.5 sets of organizations and 2 brands are formed.

Great Wall said that after the integration of the existing brands, the group will form a brand-new organization focusing on pure electricity, and at the same time, it will have a clearer positioning for each brand.

Before the Shanghai Auto Show, the Great Wall had initially completed the integration of the organizational structure, and in terms of brand positioning, the Great Wall chose to use technology to create a label.

In the first quarter of 2023, the R&D expenditure of Great Wall Motor was 1.534 billion yuan, an increase of 210 million yuan compared with 1.324 billion yuan in the fourth quarter of 2022. In addition, Great Wall Motor’s marketing expenses also increased by 403 million yuan.

In addition to the continuous improvement and boarding of technical platforms such as lemon mixing and coffee intelligence that have already landed before, Great Wall once again launched Hi4 intelligent four-wheel drive electric hybrid technology with Haval brand this year, expecting to bring personalized brand labels in the wave of new energy transformation.

These technological achievements have also been presented one by one at this year’s Shanghai Auto Show. During the two-day media day, the five brands of Great Wall, namely Haval, Weipai, Euler, Tank and Great Wall Gun, launched more than 15 intelligent new energy vehicles.

Among them, Haval Xiaolong MAX, the first model of the brand-new "Dragon Net" of Haval brand, was officially unveiled, and the vehicle was equipped with new Hi4 technology, focusing on the four-wheel drive "equal rights" in the era of intelligent electrification.

With the help of the blue mountain model, Wei Pai has created a high-end home positioning with the design of mixed DHT, space and comfort configuration. The MPV model Gaoshan, which appeared at the same venue, is also strengthening the product direction of Wei Pai since then.

Tanks and Great Wall Gun brands are respectively connected to the brand-new off-road hybrid architecture Hi4-T, thus further strengthening their advantages in market segments.

By focusing on the "women’s market" and reducing the price of new good cats and ballet cats, the Euler brand will enhance the competitiveness of their respective models in the market.

CITIC Securities said that the brand reorganization and team change of Great Wall Motor can concentrate superior resources and enhance the operational capability of enterprises.

In addition, the Haval brand officially announced in March that it would establish a brand-new and independent sales network for its new energy vehicles, and the new network was named Haval Dragon Network. Haval Xiaolong, which was unveiled at this auto show, is the first model of Longwang.

From the internal structure, to the blowout of new energy products, and then to the independent sub-network of new energy vehicles. The Great Wall’s series of actions since this year are undoubtedly showing its strong will to accelerate the transformation of electrification.

Pursue long-term?

At the recent press conferences of its brands, the Great Wall Association repeatedly mentioned a number "32 years", which is the historical accumulation of Great Wall Motor, and Great Wall also hopes to express its strategic strength and long-term thinking.

At this year’s Shanghai Auto Show, an insider of Great Wall Motor also expressed this view to the author.

He believes: "In the short term, the profit decline of Great Wall is certain. In addition to fully promoting the transformation of new energy, the five brands under Great Wall have also taken the initiative to take differentiated measures such as price protection and promotion, but both in technology accumulation and brand building, Great Wall has maintained a positive attitude towards the future."

On the whole, since the beginning of this year’s "price war", Haval H6 has a cash discount of 15,000 yuan; In 2023, the good cat offered a discount of 22,000 yuan, and the tank announced the annual insurance policy. A series of profit-making policies also showed the great wall’s vision of going all out to new energy sources on the premise of keeping the basic disk of fuel vehicles.

However, it should be pointed out that the sales pressure placed in front of the Great Wall has not been reduced.

After the integration of brand resources, Great Wall Motor also adjusted its sales target in 2023: the annual sales target was reduced to 1.6 million vehicles, the penetration rate of new energy vehicles was challenged by 40%, the overseas sales target was 250,000 vehicles, and the expected net profit was 6 billion yuan.

Now that the first quarter has passed, the target completion rate of Great Wall Motor is still far less than 1/4 of the adjusted target. In other words, after all the new products exhibited at the auto show went to the market, the challenges faced by Great Wall Motor have just begun.

From the objective environment, the transformation of the Great Wall has no first-Mover advantage in the current market. whenWhen the new forces have laid a brand-new marketing network into the streets, they have just decided how long it will take for the Great Wall to make up for the lessons left in the direct sales outlets, and it will still take time to observe.

At the same time, for the electrification transformation of the industry, the Great Wall is not only betting on the hybrid field, but also the full-field layout of pure electricity and hydrogen energy in parallel, which is obviously the long-term consideration of the Great Wall for new energy technologies.

However, from the current market environment and revenue pressure, how to make up for the profitability in the short and medium term by using the existing technology is also a problem that Great Wall needs to think about and solve as soon as possible.

　　Xinhua News Agency, Changsha, April 12 th: The boss’s entertainment and over-standard reception all bought invoices for reimbursement of public funds-uncovering the "tricky" behind the case of false invoicing of more than 200 million yuan

　　Xinhua News Agency reporter Liu Liangheng from Xinhua Viewpoint

　　All kinds of entertainment, gifts and red envelopes, and over-standard reception by the boss singing and fishing … … All this needs to be reimbursed with invoices and public funds. The police in Changsha, Hunan recently cracked a major case of false invoicing, which uncovered the tip of the iceberg of illegal public funds consumption.

　　Since 2012, criminal gangs have falsely opened and resold invoices of more than 200 million yuan, and many units involved in the case have used the purchased invoices to "wash white" improper expenses. More than 40 units are listed in Changsha alone.

　　A survey by Xinhua Viewpoint reporter found that in recent years, with the deepening of the eight central regulations and anti-four winds, the behaviors of treating guests and giving gifts, eating and drinking, and giving subsidies indiscriminately have been greatly curbed. However, in some local government agencies, enterprises and institutions, the above-mentioned improper consumption still exists, and it has become hidden or even "legalized" through false invoicing and false expenses.

　　Criminal gangs resell more than 200 million yuan of real invoices in four years.

　　"All the invoices are real, all from supermarkets, shopping malls and hotels in Changsha." Yin Bo, head of the discipline inspection team of Changsha State Taxation Inspection Bureau, said that the amount of a gang suspected of falsely issuing invoices was as high as 200 million yuan, which was the first case seized in Hunan Province since the imprisonment of falsely issuing ordinary invoices in 2011, and the case value was rare in China.

　　Wang Mohu, a 32-year-old native of dengzhou city, Henan Province, has a criminal record. When doing the business of recycling shopping cards in shopping malls and supermarkets, he found that many "card dealers" in Beijing also made profits by reselling invoices in shopping malls and supermarkets, so he moved the idea of reselling invoices.

　　In 2012, Wang Mohu came to Changsha and found that the local invoice dealers sold fake invoices, and they didn’t know that they could make money by selling real invoices. Wang Mohu then tried his best to get in touch with the salespersons and financial personnel in Changsha shopping malls and supermarkets. After receiving the "work", he secretly opened the invoice as required.

　　After earning money, Wang Mohu bought luxury cars and brand-name clothes, and lavished himself as a "big boss", gradually becoming "famous" in the "circle", and many fake invoice dealers joined his gang one after another.

　　"Under the temptation of interests, Wang Mohu built a criminal network of selling invoices with him as the core, around Changsha Railway Station and Yuanjialing, involving more than 30 people off the assembly line." Chen Yaosong, deputy head of Changsha Economic Investigation Detachment, said.

　　Since 2012, Wang Mohu’s gang has collected customers’ orders by distributing business cards, posting small advertisements, sending short messages in groups, and distributing online advertisements, charging the "billing fee" of ticket buyers at 1.5% to 6% of the billing amount, and paying benefits to relevant financial personnel or salespersons at 1% to 3.5% of the billing amount. Before the incident, the gang was suspected of falsely issuing ordinary invoices amounting to more than 200 million yuan.

　　According to reports from the masses, in May 2015, the Economic Investigation Detachment of Changsha arrested 14 suspects, including the principal offenders Wang Mohu and Qin Mouwei, destroyed 2 dens, temporarily detained a large number of computers and other items involved, and collected 41 forged seals of shopping malls and companies.

　　Buy invoices for all kinds of "hard" expenses.

　　Where do a large number of invoices flow? Liuyong, head of the Sixth Brigade of the Economic Investigation Detachment of Changsha Public Security Bureau, who was in charge of handling the case, said that most of the companies involved in the purchase of invoices were major banks, insurance companies, securities companies, pharmaceutical companies, real estate and tourism companies, as well as government agencies, institutions and state-owned enterprises. Most of them are in Hunan province, and they also involve Beijing, Shanghai, Jiangsu, Zhejiang, Guangdong and Hubei provinces and cities.

　　Yin Bo introduced that the general invoices issued by Wang Mohu’s gang are mostly office supplies, labor insurance supplies, computer consumables, cultural and sports supplies, meals and conference fees. While providing genuine invoices, they can also provide fake blank detailed lists, and then affix the seals of privately carved shopping malls, supermarkets and hotels, and buyers can fill in the specific contents as needed.

　　"All units purchase invoices for various purposes, such as granting subsidies, treating guests and giving gifts, coordinating relationships, and receiving customers. According to the regulations, these expenses cannot be charged in the unit accounts, so they are reimbursed by buying invoices. " Chen Yaosong said that the essence of this behavior is to extract unit funds for all kinds of "hard-to-say" expenses.

　　A staff member of a state-owned enterprise in Hunan Province said that in the daily business activities of enterprises, public money consumption such as gift money, red envelopes and over-standard reception still exists more or less secretly. According to the financial regulations of state-owned enterprises, these expenses cannot be directly recorded, and most of the managers will ask invoice dealers to buy ordinary invoices that can be charged to the project for reimbursement.

　　"No matter what the nature of the unit, the act of falsely invoicing and withdrawing funds does not comply with relevant laws and regulations, and it is very likely that corruption will be hidden." Yuan Baishun, executive director of the Integrity Research Center of Hunan University, said.

　　In recent years, discipline inspection and auditing organs at all levels have investigated and dealt with many typical cases of falsely issuing invoices and obtaining funds. For example, in 2015, the feedback report of the special inspection conducted by the Tenth Inspection Team of the Central Committee on China Association for Science and Technology showed that the financial system of China Association for Science and Technology was not perfect, the management and use of funds were not standardized, and false invoice reimbursement and illegal subsidies were frequent.

　　In June 2014, the audit results of CIC’s 2012 profit and loss of assets and liabilities released by the National Audit Office showed that since 2010, cathay pacific fund used fake invoices to collect funds of 43.3004 million yuan, which was used to pay sales staff rewards outside the account, of which 17.9325 million yuan occurred in 2012.

　　Strengthening the management of surplus invoices, the reimbursement system needs to be improved

　　Why can invoice dealers issue a large number of real invoices from shopping malls and supermarkets? The financial director of a large supermarket enterprise in Changsha told the reporter that large commercial retail enterprises pay taxes according to statements, not invoices, and many consumers may not ask for invoices from merchants, so shopping malls, supermarkets, hotels and catering enterprises have a large number of surplus invoices.

　　Yin Bo introduced that if the turnover of a supermarket is 200 million yuan a year, but the invoices demanded by customers are actually only 100 million yuan, a surplus invoice of 100 million yuan will be formed. These surplus invoices give criminals an opportunity to collude with the "insiders" of commercial enterprises and issue invoices according to the names specified by the ticket buyers.

　　Insiders pointed out that in order to cut off the interest chain of reselling invoices, we must prevent surplus invoices from flowing out at the source. Public security and tax departments should intensify investigation and punishment, urge commercial retail enterprises involved to crack down on "insiders", plug loopholes and implement stricter supervision and management of surplus invoices.

　　"Failure to fill in the invoice names according to regulations is also prohibited by laws and regulations. For this kind of behavior, at present, the tax authorities mainly give administrative punishment, but the punishment is small, which does not play a deterrent role at all. In order to attract business, some merchants fill in the invoice name at will, as long as they are within the business scope, it is no problem to open anything. " Yin Bo suggested that the tax authorities and the judicial authorities should strengthen the linkage and severely crack down on the act of falsely filling out the invoice names according to law.

　　The key to cracking down on the sale of invoices is to curb demand. Yuan Baishun said that in terms of audit supervision mechanism, relevant departments should innovate "civil air defense" and "technical defense" measures, carry out account investigation and invoice investigation, and accurately identify behaviors such as false invoicing, false expenses, and inconsistent accounts. In financial management, government agencies, enterprises and institutions should improve the invoice reimbursement responsibility system and formulate strict invoice reimbursement procedures and requirements. For example, when reimbursing, the handler is required to provide a machine-made detailed list, and strict restrictions are imposed on the detailed list filled in manually, which increases the operational difficulty of false expenses.

　　"In addition to severely punishing invoice dealers, it is also possible to strictly investigate a number of units and individuals that receive a large amount of tickets and withdraw more funds in accordance with the law, and increase the illegal cost." Chen Yaosong said.

Yi Jianlian welcomes new news! Or retire, it is expected to become a new boost for the Guangdong men’s basketball team.

In the basketball world of China, an important news is spreading quietly. Yi Jianlian, the leader of Guangdong men’s basketball team and one of the representative figures of China basketball team, is facing an important decision: to renew or retire. For many years, Yi Jianlian has been the scoring champion and leader of Guangdong men’s basketball team, and his existence has brought indelible honor and glory to the team. However, time and tide wait for no man. As he grew older, Yi Jianlian began to think about his future career planning. He still maintains a high level of competition, but he still chooses to retire after staying in the team, which has become a dilemma for him. No matter what decision he makes, he will become a new assistant to the Guangdong men’s basketball team and contribute to the stability and development of the team. For Yi Jianlian, renewing the contract is not the only option.

It is reported that he is also considering the possibility of retiring. Yi Jianlian has always been the core player of Guangdong men’s basketball team, and his departure will undoubtedly bring great changes to the team. However, as he grew older, he began to seriously think about his career. This kind of thinking is natural. For many athletes, retirement is an inevitable choice, but it is also a difficult choice. In the face of this decision, Yi Jianlian should not only consider his own future, but also consider the interests of the team and his position in the team. Yi Jianlian’s motivation for staying in Guangdong men’s basketball team may be various. First of all, he has established a deep affection with the Guangdong men’s basketball team.

Over the years, Yi Jianlian has been the soul of the team, and his existence has won numerous honors for the Guangdong men’s basketball team, as well as the love and respect of fans. Staying in this team he loves deeply can not only continue to pursue basketball honor, but also continue the emotional bond with the team and fans. Secondly, as a player with rich experience and high level of competition, Yi Jianlian still plays an irreplaceable role in the team. His strength and charisma provide a solid guarantee for the stability and development of Guangdong men’s basketball team. However, compared with the renewal, the possibility of retirement can not be ignored. With the growth of age, physical fitness and state will gradually decline, which is an inevitable reality for every athlete.

Although Yi Jianlian still maintains a high level of competition, retirement is also an unavoidable topic. After all, the end of a career does not mean the end of everything, it also marks a new starting point. For Yi Jianlian, retirement may become an opportunity to explore a new career path and lifestyle. After retiring, he can continue to keep close contact with the Guangdong Men’s Basketball Team, serve as a teaching assistant or other positions, and contribute to the future development of the team. This arrangement can also ensure that he constantly accumulates experience in the basketball career and passes on his experience to the younger generation of players. No matter which decision Yi Jianlian finally makes, he will become a new boost for the Guangdong men’s basketball team. If he chooses to stay in the team, he will continue to contribute to the stability and development of the team.

As the core figure of the team, he can continue to lead the team to fight for more honors for the Guangdong men’s basketball team. At the same time, he can also play a leading role in training and guiding young players, so that they can flourish in the future basketball. And if he chooses to retire, then he will become a teaching assistant or other position of the team. In this new role, he can pass on his rich experience to a new generation of players and help them grow better. He can pay silently behind the scenes and contribute to the future development of Guangdong men’s basketball team. No matter what choice he makes, his name and contribution will always be engraved in the history of Guangdong men’s basketball team. Yi Jianlian’s basketball career is full of glory and honor.

From a young age, he showed extraordinary talent and potential, and became the pride of basketball in China. He represented the national team in the international arena and won many honors for China. In CBA league, he has always been the scoring champion and leader of Guangdong men’s basketball team, leading the team to win many league titles. His basketball wisdom and skills have won the respect and love of fans. He is one of the representative figures of China basketball and an indispensable part of Guangdong men’s basketball team.