Zhiji, it’s hard to be a prince of SAIC’s new energy vehicle.

For SAIC, Zhiji Automobile is a proper "prince", and it comes with its own aura and is highly anticipated.

Investment from SAIC, Ali and Zhangjiang Hi-Tech recently reached RMB 3 billion, with a valuation of RMB 30 billion.

At the presentation of SAIC’s 2022 semi-annual report, Zhiji was a "major strategic innovation project" of SAIC, and it was also mentioned in the semi-annual report that Zhiji Automobile was an important starting point for SAIC’s "upward development of independent vehicles".

At the beginning of the year, during the worst epidemic in Shanghai, SAIC tried its best to allocate resources to ensure that key new products such as Zhiji L7 went on sale. Zhiji Automobile has also been emphasizing the background of SAIC.

However, the sales of Zhiji L7 are not satisfactory. Since the delivery in late June, the delivery volume is not good. According to the data disclosed by the Association, in September, Zhiji L7 sold 1,019 units, and in July and August, it sold 816 units and 1,007 units respectively.

In the past, there were competitors such as Weilai, and behind them, there was a "direct biography" brother Feifan Automobile, which was about to go public. At that time, it would also seize the resources of SAIC. Can Zhiji afford to be the prince of SAIC?

In January, it sold for 1000 yuan, but it was difficult for the prince to win public support.

In September, the auto market improved.

Recently, according to the latest automobile sales data released by China Automobile Industry Association, the automobile sales volume in September was 2.61 million units, up 9.5% month-on-month and 25.7% year-on-year, maintaining a high-speed growth momentum. Among them, the sales volume of new energy vehicles reached 708,000, a year-on-year increase of 93.9%, and the market share reached 27.1%. 

Tesla’s ModelY sold 51,802 units in September, holding the top spot. The top 30 models have sold more than 5,000 vehicles per month. Among the new forces making cars, Ideal L9 sold 10,123 units. In the pure electric vehicle market with a price exceeding 400,000 yuan, the sales volume of Weilai ET7 in September was 2,928.

"ZhiJi monthly sales of one thousand, must be failed. Although it is said to be a high-end positioning of around 400,000, it will take thousands of units a month, which is similar. " Mr. Zhou, an insider of the car circle, said.

The sales volume is bleak. Besides the brand has just started and its popularity is not high, Zhiji’s investment in channel construction is not strong, which is also an influencing factor.

According to the statistics of Lujiu Business Review, Zhiji has about 40 experience centers and about 35 delivery centers in China. This kind of coverage network is somewhat inadequate.

Taking Beijing as an example, Lu Jiu’s business review learned that Zhiji has only four experience centers in Beijing. Among them, Beitou Shopping Garden Store has just opened on National Day. In contrast, LI has 18 stores in Beijing. Weilai Automobile has 21 stores in Beijing.

Not only that, in terms of distribution channels, Zhiji is also relying on SAIC. During the visit, Lu Jiu’s business review found that several Zhiji sales points in Beijing were made by traditional 4S Buick dealers.

For example, Wangfujing APM store, Zhiji automobile and Buick dealer Gadalai cooperate. Take the mode that Zhizhi pays to rent the storefront, and the dealer hires people to be responsible for the management.

This is somewhat similar to Huawei’s channel vendors, but slightly different. The M5 and M7 sample cars displayed in Huawei Experience Store are all purchased by the store owner himself. The sample cars in Zhiji’s store are directly provided by Zhiji, and dealers do not need to pay for them themselves.

Users book cars online, dealers take sales commissions, and deduct employees’ sales commission and marketing expenses, which is their own profits.

"Zhiji is like this, in order to reduce the pressure on dealers. If you pull the dealer alone, the cost will be invested. If the sales volume does not come up, it will be very troublesome later. " Mr. Zhou said.

When some car companies push new products, they will "apportion" the dealers, and at the same time, they will take some newly pushed models while entering those models that sell well. Mr. Zhou believes that Zhiji’s approach is somewhat similar to this method.

In addition, Zhiji is also conservative in brand investment. "SAIC is a state-owned enterprise, and its budget is very strict, so there are fewer advertisements." The sales staff of Zhongguancun exhibition shop told Lu Jiu’s business review.

If the sales volume does not come up, the turnover of sales staff will be great. "The basic salary of sales is 4,000 yuan. We can probably get 800-1000 yuan when we sell a car. Especially in the past few months, sales have not yet started. Some salespeople can’t sell cars, so they get a basic salary. The pressure in Beijing is great. He left without moving." The sales of Liu, who led the exhibition at Heshenghui, said.

In view of the current sales situation, what further measures does Zhiji have? Lu Jiu’s business review asked Zhiji’s official about this, but as of the time of publication, he didn’t get a reply.

02 35-400,000 range

The prince’s tough battle is not easy to fight.

As the "No.1 Project" of SAIC, Zhiji Automobile has high hopes. SAIC hopes that the Prince will fight hard and attack the independent luxury car market that the Group has not been able to win.

SAIC defines Zhiji as a high-end luxury brand. In the company’s 2021 annual financial report, there is such a description: through the listing of new products such as Zhiji, SAIC Audi and Cadillac, the product camp of luxury brands is further strengthened.

In terms of vehicle size, price and configuration, the target of Zhiji L7 is Weilai ET7. The models with two configurations of Zhiji L7 are priced at 368,800 and 408,800 respectively; The price of Weilai ET7 is about 450,000 to 530,000.

"Wisdom has more control and performance. We call this car the control involution king, which is a bit niche and biased towards those who like to play with cars. " A sales person surnamed Ren told Lu Jiu Business Review.

"We are cheaper than ET7. ET7 is mainly expensive in its service, because they have power exchange service. These are all costs, which will ultimately be reflected in the price of the car." He said that at present, Zhiji L7 has no power exchange service, so the price is cheaper than Weilai.

Compared with Zhiji, Weilai started early, has a strong brand influence, and relies on the unique positioning of "car as a service" to form a strong user stickiness.

In terms of sales volume, there is also a considerable gap between Zhiji L7 and Weilai ET7. Weilai ET7 sold 2,928 units in September and 4,349 units in June.

The prices of two products of Zhiji L7 have reached the price range of BBA. According to public information, only Weilai can occupy a place in the market segment of 350,000-400,000 yuan.

Hi-Tech Intelligent Automobile Research Institute believes that this road of Zhiji is very difficult. The top matching of Zhiji L7 with a price of 408,800 yuan is the model range of BBA, and the general effect will not be very good if the top matching is used to play the low matching of joint venture brands.

Tamia Liu, CEO of Zhiji Automobile, once said: "It is miserable and helpless for users who spend more than 400,000 plus tax close to 500,000 to buy BBA."

Today’s Zhiji car, the differentiated competition has not been shown, but the price and positioning have kept up. This kind of unsynchronization has the most intuitive appearance in sales volume. Although relying heavily on the brand and production and supply resources of SAIC, as an independent luxury brand, Zhiji lacks sufficient persuasion.

Can brothers still sit still when they are competing for the crown prince?

In the past, there were independent brands such as Weilai and many joint venture brands. Behind them, Zhiji Automobile also faced the resource competition of another brother, Feifan Automobile.

Feifan Automobile is an R brand wholly owned and operated by SAIC and its employees, and it is also a brand within SAIC. In contrast, Feifan car is more like a "prince" than Zhiji.

In the planning map of SAIC, it is Zhiji Automobile and Feifan Automobile that promote the development of independent brands. Moreover, Feifan Automobile, like Zhiji, is also a "major strategic innovation project" of SAIC.

Tamia Liu, co-CEO of Zhiji Automobile, has served as an important manager in various positions of SAIC, and has served as product manager, director of market operation department, director of product planning and deputy general manager of quality and economic operation department.

Wu Bing, CEO of Feifan Automobile, has 20 years working experience in SAIC. According to public information, Wu Bing has successively held important positions in several subsidiaries of SAIC-GM, Shanghai Automotive Group Insurance Sales Co., Ltd. and Xiangdao Travel.

Backed by SAIC and endorsed by SAIC is the basic strategy of Zhizhi. In Zhiji’s sales store, the words "Ali makes cars, SAIC quality" are particularly eye-catching.

In manufacturing, Zhiji also relies on SAIC platform. "SAIC has many resources, including the rear wheel steering technology of the car, the design of the chassis, chips and hardware equipment, all relying on SAIC’s supply chain." Ren surnamed sales of Zhongguancun exhibition shop said.

On September 22nd, SAIC announced that it will jointly invest with China Petrochemical, China Petroleum and Contemporary Amperex Technology Co., Limited to establish Shanghai Jieneng Zhidian New Energy Technology Co., Ltd., and will build charging piles at 50,000 gas stations nationwide.

Zhiji characterized this news as good for car owners, and all sales points made publicity signs: "Zhiji’s energy replenishment system will be expanded again, and relying on Jieneng Zhidian, a subsidiary of SAIC, we will fully promote the strong upgrade of the charging network."

Flying every car is the same strategy.

Wu Bing, CEO of Feifan Automobile, was also deliberately highlighting the resources of SAIC in an interview. It has always been emphasized that Feifan Automobile does not start from scratch, "but is carried out on the basis of SAIC’s huge resources".

On September 22nd, SAIC cooperated with PetroChina, Sinopec and Contemporary Amperex Technology Co., Limited, and Feifan Automobile also served as its own resource. Moreover, compared with Zhiji, Feifan and Jieneng Zhidian have a closer relationship.

"SAIC is in a difficult time now, and it is in urgent need of independent brands to do it as soon as possible. In the past, independent brands had a habit of having more brands, having more children and fighting, and the east was not bright and the west was bright. " Mr. Zhou said.

Although Wu Bing has been saying that Fei Fan and Zhi Ji do not constitute competition, in fact, the competition between them is inevitable.

The first is the competition for resources.

Feifan automobile is positioned at the high end, and Zhiji automobile is positioned at the high end. However, the price difference is not very big. The price difference between Feifan and Zhiji is about 50,000 yuan. As two independent new energy brands under SAIC, there is inevitably competition in the undertaking of SAIC brand resources.

In addition, the positioning of the two brands will overlap in the future.

The news learned by Lu Jiu’s business review is that Zhiji will launch a B-class car next year, which is the model that the company wants to take. This B-class car will have direct competition with Feifan.

"In fact, the L7 car is not a real car, it is a brand car. The real car is the B-class car released next year, and the company plans it like this. " "Just like Tesla, the earliest model started at 800,000, and then there were 300,000 models up and down," said Ren, a salesman at the Zhiji exhibition store.

Sales staff revealed that the B-class car released by Zhiji next year will be marked with ET5, Mmodel 3 and other models, which is Zhiji’s brand strategy.

Feifan R7 will be delivered at the end of October, and when the market runs away for some time, especially next year, Zhiji will launch a B-class car, when the two brands will directly fight.

If Feifan’s car sales are improving, SAIC will have to adjust its resource allocation in the case of tight resources.

To prove that he can be a "prince", Zhiji’s time is running out.

Like it! The "gutter oil" took the plane to the sky and flew across the Pacific Ocean.

  CCTV News:In the early morning of the 22nd, a flight independently developed by China for bio-aviation kerosene was added and landed smoothly in Chicago, USA. Surprisingly,The bio-jet fuel filled in this flight is made of waste cooking oil, which is what we call waste cooking oil!

  The first transoceanic commercial passenger flight of bio-jet fuel in China

  This is the first trans-ocean commercial passenger flight of bio-jet fuel in China.

  Hainan Airlines 787, fueled with China Petrochemical No.1 bio-jet fuel, took off from the Capital Airport at 14:15 Beijing time on the 21st. Carrying 186 passengers and 15 crew members, it landed smoothly at Chicago O ‘Hare International Airport at 2:11 am Beijing time on the 22nd after 11 hours and 41 minutes.

  Captain Sun Jianfeng:

  The whole flight was very smooth and smooth. The maximum flying altitude has reached 41,000 feet. The engine is in good condition. Fuel is in good condition. The purpose of this verification flight was completely achieved.

  canEffectively reduce carbon emissions

  Bioaviation kerosene takes renewable resources as raw materials, mainly includingCoconut oil and palm oilEtc., even includingAnimal fat, waste fat on the table, which is what we often call "gutter oil".

  Sinopec No.1 Bio-jet fuel used for transoceanic commercial passenger flights is made from waste cooking oil and blended with conventional jet fuel at a ratio of 15:85.

  The use of bio-jet fuel can effectively reduce carbon emissions while ensuring the original flight safety and efficiency.

  △ Data Map/From vision china

  Large-scale emission reduction: equivalent to planting 300 million trees a year

  Statistics show that 1 ton of traditional jet fuel will emit 3.2 tons of carbon dioxide after burning. At present, China’s jet fuel consumption is about 30 million tons. If all of them are replaced by bio-jet fuel, at least 30% of each ton of bio-jet fuel will be reduced, which will reduce carbon dioxide emissions by about 33 million tons a year, which is equivalent to planting nearly 300 million trees and stopping nearly 20 million economical cars for one year.

  Ji Yuan, deputy director of the Development Planning Department of the Civil Aviation Administration, said that bio-fuel is a very effective means for civil aviation to achieve the goal of emission reduction while expanding production.

  "Waste oil" breaks through the bottleneck of aviation industry development

  At the 2014 United Nations Climate Summit, China promised to reduce carbon emissions by 40%-45% by 2020, in which the civil aviation industry is a key target.

  Ji Yuan, Deputy Director of Development Planning Department of CAAC:

  The current goal of ICAO is carbon neutral growth after 2020. That is, after 2020, although production is still increasing, carbon emissions will no longer increase. Therefore, whichever country develops rapidly, the pressure on which country is bound to be great.

  The carbon dioxide emitted by biofuels can be absorbed by plants, and the carbon dioxide emission can be reduced by more than 35% or even more than 50% by this cycle. At the same time, it can also reduce the possibility of waste oil flowing to the table.

  Only four countries in the world have it.This technology

  China began to develop bio-jet fuel in 2006, and now it has become the second largest country after the United States, France and Finland.The fourth country with independent research and development technology of bio-jet fuel.

  In 2011, Zhenhai Refining & Chemical Company of China Petrochemical Company built the first demonstration device of bio-jet fuel industry in Asia in its production base, with an annual production capacity of 100,000 tons, which is enough for Beijing to fly to new york for 200-300 times.

What preparations should I make for a long hike?

Introduction:Hiking is an outdoor activity chosen by many people in spring, which can not only see the beautiful spring scenery, but also exercise and enhance physical fitness. However, long-distance hiking should be well prepared to easily cope with the problems in the middle. So what should I do to prepare for a long hike? Let’s take a look at how to prepare for long-distance hiking.

1. You must start practicing early, at least once a week, and walk for at least 4 to 6 hours (about 15 to 25 kilometers) each time. The practice time and distance should be increased according to the progress, and each practice should include going up the mountain and walking on the rugged mountain path. Players should be free to walk for 10 to 11 hours continuously.

2. Be familiar with the route during the practice, and pay more attention to the sections that pass at night. After sufficient training, choose another weekend for evening practice. In the dark, the sense of distance and direction is different from that in the daytime. Participants should learn how to use flashlights to walk rough mountain paths in the dark.

3. Teams that fail to practice early are advised to have a two-day training session two weeks before they formally participate in the activity, and walk for 8 to 10 hours every day, so as to adapt to long-term walking under the condition of fatigue.

4. Participants who are interested in completing the whole course in the best condition can run slowly for a short distance every day to enhance their physical fitness and endurance.

5. The amount of rest during the activity varies from person to person, but don’t rest for too long, which will harden the sore muscles. You might as well have more rest, but it should not be too long at a time.

6. Before starting and after each rest, do enough warm-up exercises to enhance muscle flexibility.

7. Trim the toenails one week before the activity to reduce the chance of toe injury when going downhill.

8. The weather may change during the activity, so you must bring appropriate clothes. Once the clothes are soaked, they can be replaced immediately.

9. Wear comfortable running shoes or hiking shoes. New shoes are easy to cause foot discomfort and stimulate the formation of blisters. Therefore, when formally participating in activities, it is best to wear shoes worn during practice.

10. Experienced participants suggest applying lubricating cream to feet, wearing two pairs of socks or wrapping toes with medical tape to reduce the chance of blisters.

11. Change socks frequently during activities to help prevent blisters from forming. If blisters have formed, try not to pierce the blisters or cut off the epidermis.

12. Carefully count the items needed for each journey, just bring the necessities. Remember to bring enough water and warm clothes.

13. It’s windy in the mountains at night, and it’s easy to catch cold. You should bring a light windbreaker. In order to avoid getting wet by rain, a raincoat is also a must.

14, in order to avoid heatstroke, remember to bring a sun hat or umbrella, and sunglasses and other sunscreen products.

15. A reliable hiking stick is of great help to walking the mountain trail for a long time.

16. Clear water is the best drink to replenish water, but when your legs are sore and your will is low, it will be very helpful to enjoy sugary drinks, healthy drinks, high-energy snacks or cakes. As for foods high in fat and protein, they should not be eaten.

17. Knee pads and elbow pads help prevent injuries to muscles, ligaments and joints.

18. Experienced hikers suggest that participants bring the following necessities (optional): ID card/passport, cash (appropriate amount), enough clean water, high-calorie food (glucose cake, chocolate), sweat towel, hiking stick, replacement clothes and warm clothes, replacement socks, insoles, blister tape, windbreaker/rain gear, fully charged mobile phone, backup phone battery and paper towels.

19, understand the distance of each section, road conditions. Whether it is cement road, bluestone road or hard dirt road, which places should pay attention to traffic safety and where there are supplies, only by fully understanding these can we have a more reasonable arrangement for the whole trip.

20. It is best to use two pairs of walking shoes or sports shoes with different textures and different insoles in turn. The larger size will be more comfortable to wear at the end. Hiking shoes are heavy and the soles are hard, so hiking shoes are not suitable for long-distance hiking on roads.

21. Long-distance flat crossing will inevitably cause extreme fatigue of the soles of the feet. If you are equipped with two pairs of shoes with different textures and insoles (such as light running shoes, hiking shoes and sports shoes), you can change your shoes every hour and often change your walking mode (combination of walking and trotting), rotate the stress points of the sole of your foot, and mobilize more muscle groups in your legs to participate in sports, which will certainly alleviate fatigue and pain and you can walk a longer distance.

22. If you don’t camp on a long trip, just bring a dirty fleece or cotton sleeping bag liner. For ordinary camping, a general waterproof and wind-resistant tent will do. For long-distance travel, it is recommended to bring a small and light tent.

What preparations should you make for a long hike? The above is the content summarized by Health-keeping Network for your reference.

Source: the way of keeping in good health

Running goal in 2023: 5km running for 15 minutes!

At the beginning of 2022, at the age of 40, I set a goal that I didn’t even dare to think about before: in 2022, 10km ran for 35 minutes!

Then this whole year, I basically gave up all other things, including all kinds of study and street fitness, and devoted all my time and energy to the only thing of running.

The reason why I set such a seemingly outrageous goal is because no one can run 10km for 35 minutes when I see those people who keep laughing at my slowness.

In other words, as long as I can do it, I can annihilate all these little people directly!

And I also found that these people who laugh at others’ slowness everywhere are just runners who have a little talent for running but don’t understand scientific training methods at all.

Therefore, I also look down on them from the bottom of my heart!

If I put enough effort into running, with my earnest efforts, I should be able to completely narrow the differences in talent, and it should be inevitable to wipe out these little people who only laugh at people with poor running talent to brush their sense of existence!

In contrast, my average pace was only 6:42/km, and the fastest speed of running 5km was about 25 minutes.

Then, after all kinds of training and attempts this year, the progress is as follows:

1)1km,3:50,2022.07.31

2)5km, 23:08 (average pace 4:37), May 31, 2022.

3)10km, 52:20 (average pace is 5:14), September 20, 2022.

4)400m, the fastest pace is 3:30/km.

5)200m, with the fastest pace of 3:00/km.


But the end result is a complete failure!

Although there is nothing wrong with the general direction and thinking,

The main problem is that,Your motor nerves are far worse than you think.

Specifically, all kinds of injuries continue.

I believe that countless failures in 2022 will certainly not be just a waste of effort.

On the contrary, the previous 99 failures just screened out the most likely successful path in the last time.

Therefore, it is very likely that my running performance will advance by leaps and bounds in 2023.

Run 20 minutes in 5km (average pace is 4:00)

If I hadn’t won the COVID-19 recently, I would have tried my best to score 20 points in 5km before the end of the year.

5km running in 17 minutes and 30 seconds(Average pace is 3:30)

There is something wrong with the previous idea. We should not directly challenge 10km, but fix 5km first, and then 10km will naturally come naturally.

This is a 100% achievable goal, and I am full of confidence in it.

5km run into 15 points(Average pace is 3:00)

This is a challenging goal, and there is no full confidence at present, because it may exceed its own talent limit.

However, I will do my best towards this goal and try my best to exert my greatest potential.

Experts elaborate on the origin of Lantern Festival customs


    On February 16th, all kinds of festive Lantern with distinctive features on the streets of Suzhou were deeply favored by people. Xinhua News Agency (photo by Wang Jianzhong)


    Xinhuanet Tianjin, February 20th (Reporter Zhou Runjian, Cai Yugao) On the 21st, the 15th day of the first month is the traditional Lantern Festival in China. According to experts, many customs of the Lantern Festival, which has a history of more than 2,000 years, have unique origins.


    Zhao Zhi Heng, director of Tianjin Astronomical Society, said that the Lantern Festival began in the Western Han Dynasty. After putting down the "Zhulu Rebellion", Emperor Wen of the Han Dynasty deeply felt that peace and prosperity were hard-won, and designated the 15th day of the first lunar month, the day of quelling the rebellion, as a day of having fun with the people. In ancient times, the first month was also called "January" and the night was also called "Xiao", so the Chinese Emperor designated the fifteenth day of the first month as the Lantern Festival. Later, Sima Qian created the taichu calendar, and listed the Lantern Festival as a major festival.


    Zhao Zhi Heng said that solve riddles on the lanterns is a unique literary form with national style in China. It originated from folk riddles, which prevailed in the Three Kingdoms period. In the Southern Song Dynasty, riddles became a way of playing in the Lantern Festival. People tie riddles to colorful lanterns for people to guess and shoot, which is called "lantern riddles". After the Ming and Qing Dynasties, lantern riddles have developed into an indispensable form of recreational activities for urban and rural people in the New Year Festival, especially the Lantern Festival.


    On the fifteenth day of the first month, in addition to lanterns and solve riddles on the lanterns, there are also folk customs such as playing with dragon lanterns, dancing lions and walking on stilts.


    Zhao Zhi Heng introduced that "playing dragon lantern", also known as "dragon dance" and "dragon lantern dance", is a unique traditional folk entertainment activity in China, which was quite common in the Han Dynasty and more common in the Tang and Song Dynasties. Through the continuous processing and creation of folk artists, "playing with dragon lanterns" has now developed into a folk dance art with perfect form, considerable performance skills and romanticism.


    Lion dance is a traditional folk sports activity, which originated in the Three Kingdoms and prevailed in the Southern and Northern Dynasties. Lion dance can be divided into "northern lion dance" and "southern lion dance" in China. Nowadays, lion dance not only appears in festive festivals, but also enters the stage. As an acrobatic festival, lion dance is deeply appreciated by Chinese and foreign audiences.


    "Walking on stilts" was originally an ancient folk dance in China. Performers in disguise step on wooden stilts three or four feet high and hold fans in their hands for rhythmic dancing. There is a record of stilts in Liezi Shuofu, which was very popular in Tang and Song Dynasties.

Editor: Liu Li

Innovating "Tea Forest and Fruit" Compound Management in Liping County to Release the Benefits of Family Farms

In recent years, Liping County has focused on the cultivation of new agricultural business entities, taking Tianyi Family Farm in Gaotun Street as a model, innovating the "tea and fruit forest" compound business model, supporting infrastructure, implementing variety interplanting and adjusting business methods, effectively solving the problems of extensive farm management, single model and low efficiency, and boosting industrial upgrading and efficiency.
First, supporting infrastructure to solve the problem of extensive management. According to the needs of seasonal harvesting, new sidewalks, water supply pools, aqueducts, sheds, workshops, leisure farms and other facilities will be built in the park to improve the level of farm management and protection, effectively manage and protect the tea trees planted in the park, reduce operating losses, and lay a solid foundation for the compound planting of "tea and fruit forests". At present, 6 kilometers of production access road, 600 cubic meters of irrigation pool and 4 kilometers of irrigation aqueduct have been built in the tea garden, which basically meets the needs of compound planting.
Second, interplanting forest and fruit trees to solve the problem of single business model. Explore the implementation of the "tea forest fruit" compound management model, make use of the biological characteristics of tea trees and the principle of symbiosis with other economic tree species, interplant the forest fruit varieties such as Taxus chinensis, camellia oleifera, blueberry and Myrica rubra between tea terraces and the edge of tea garden, improve the land utilization rate, enrich the tea garden ecosystem, improve the tea quality, achieve harvest all year round, and promote the "double growth" of agricultural output and labor demand. At present, the annual output of dry tea on the farm is more than 50 tons, and there are more than 10 kinds of forest and fruit trees, which has driven more than 500 farmers around to achieve employment at home, and the average household income has increased by more than 3,000 yuan.
The third is to strengthen the cultivation of the main body and solve the problem of low management level. Encourage and guide multi-enterprise cooperation and promote resource sharing and technology sharing. At the same time, by providing technical guidance, tea green purchase, processing and sales and other services in the whole industry chain, the farm drives the masses to grow tea, achieving a win-win situation for enterprises and farmers. Up to now, there are more than 10 cooperative tea enterprises between surrounding tea enterprises and Tianyi Family Farm, involving more than 3,000 mu of tea garden area; Drive 38 tea farmers to plant 278 mu of tea, and the annual income of the masses reaches more than 830,000 yuan.
The fourth is the integration and development of tea tourism to solve the problem of low operating efficiency. Relying on the resource advantages of "tea and fruit forest" garden, we will build a recreational tourism and leisure sightseeing experience park, and develop formats such as garden viewing, tea and fruit picking, and processing experience of special agricultural products, so as to promote the integrated development of tea tourism, release consumption potential and stimulate the vitality of family farms. Since 2023, Tianyi Farm has received more than 4,000 tourists and earned more than 50,000 yuan. (Liping County People’s Government Network)
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Schubert’s secret song, decoding the music of Winter Journey

Franz Peter Schubert is one of the most outstanding composers in Austria in the early 19th century. His music works cover a wide range of fields such as symphony, chamber music and songs. His songs are often deeply influenced by romantic feelings, and one of the most famous songs is Winterreise.

"Winter Journey" is a song cycle composed by Schubert, which consists of 24 songs by Wilhelm Müller. This work was completed in 1827, and Schubert died only one year later, and this work became one of the most outstanding works before his death. Winter Journey is famous for its profound emotion, sad theme and exquisite expressive force of music, and is considered as the pinnacle of German art songs.

So, what kind of emotion and theme does Winter Journey convey? Let’s decode this musical masterpiece in depth.

1. Loneliness and loss:

One of the themes of Winter Journey is loneliness and loss. The hero of the song is full of loneliness and despair in his heart during his cold winter trip. This theme has been deeply expressed in the melody and lyrics of the song. Schubert’s music is cold and silent in some places, as if reflecting the loneliness and loneliness of the protagonist.

2. Symbol of nature:

Winter has symbolic significance in this work. The cold season and the snow-covered land can all be regarded as the reflection of the hero’s inner world. The ruthlessness and ruthlessness of nature echo the inner pain of the hero, which deepens the emotional depth of the song.

3. Lovelorn and heartbroken:

The song clearly shows the hero’s lovelorn and heartbreak. He once loved a woman deeply, but she betrayed him and left him. The pain of lovelorn and betrayal runs through the whole work, which makes the hero feel desperate and depressed.

4. Inner struggle:

A Winter Journey deeply explores the inner struggle and pain. The hero often feels deep reflection and doubt about his fate and loss. He is full of uncertainty about his life and future, and this inner struggle is vividly expressed in his songs.

5. Expressiveness of music:

Schubert is famous for the expressive force of his music. He conveys the hero’s feelings incisively and vividly through melody, rhythm and harmony. The melody in the song is varied, from gentle melody to sad musical emotion. At the same time, Schubert’s piano accompaniment also plays a key role in emotional expression. It is not only the accompaniment of songs, but also the bearer of emotions.

Generally speaking, A Journey to Winter is a musical masterpiece full of profound emotion and introspection. Schubert skillfully expresses the themes of loneliness, loss, lovelorn and inner struggle through music, making this work a model of romantic songs. Its music and lyrics are intertwined, outlining an unforgettable inner world full of pain and hope. Winter Journey is a pearl in Schubert’s music creation and one of the important classics in the history of music, which deeply touched people’s hearts.