Face, flesh and strength, a new generation of Tiggo, 8 veritable kings of traffic.

The new generation went on the market in May 2019. By the end of the year, the sales volume was as high as 116,494 vehicles, up by 130.4% year-on-year, and the sales volume was over 10,000 for five consecutive months. Even under the epidemic that the automobile market was hit hard, the sales volume of the new generation only declined slightly. What made it so hot?

The secret of a new generation becoming the core is its extraordinary dynamic performance. The new generation is equipped with ACTECO1.6TGDI, which is known as "China Core". It is the first TGDI of China brand with completely independent intellectual property rights, and the first direct injection machine of China brand that meets the national sixth B emission regulations. It has 145kW, the peak torque is as high as 290N?m, and its power reserve is comparable to the mainstream 2.0T. At the same time, with the wet dual clutch of Getrak 7DCT, the acceleration of 100 kilometers is only 8.9 seconds, and the integration of 100 kilometers is only 7.4L, which is a perfect balance between power and economy.

Fashionable and dynamic modeling will make people shine, especially in today’s "face value is justice", it is not attractive without a stunning appearance. The new generation is created by an international design team led by former famous designer KevinRice, which combines many younger and cooler fashions. The tiger-sitting H.D.S spiritual dynamic water flow model shows the atmosphere and vitality, and the use of dot matrix makes the front part more imposing. Penetrating taillights and matrix fog lights echo the grille, adding multi-cavity reflective automatic headlights, high-energy dynamic, touch-type keyless entry design and double exhaust real tailpipes, which enhance the sense of technology and movement of the whole vehicle in all aspects, and make you gain a high return rate.

Due to consumers’ pursuit of quality, it is not enough to have a beautiful appearance, but luxurious and comfortable interior is essential. The new generation adopts the forward-looking design of "wide body, embracing and suspending" to create a unique three-screen interactive technology luxury driving cockpit at the same level. The horizontally integrated suspended instrument panel and the central control area are equipped with textured Learpee seats, showing the luxury taste. Advanced electronic gear shifting and mobile phones have created an unprecedented sense of technology and futurity. In addition, the storage space in the car is also very humanized. The "hollowing out" treatment under the central control not only enhances the sense of design, but also can easily store small objects such as water cups and keys, making the car cleaner. Equipped with intimate, at any time for the mobile phone "renewal".

It is worth mentioning that, for the reliability of daily driving, ADAS road verification with a length of 100,000 kilometers and multiple regions has been carried out, covering all kinds of complex road conditions such as urban areas, suburbs, expressways, mountainous areas, etc., and simulating the global road conditions by taking advantage of southern China, northern China, eastern China and central China to ensure the stability of various functions and give users strong quality assurance. In addition, the new generation is equipped with dozens of market-leading or unique intelligent driving configurations at the same level, reaching the L2 autopilot level. Equipped with full-speed ACC, it can realize full-speed adaptive cruising at 0-150 km/h, freeing your feet. AEB automatically and urgently monitors the road ahead in real time, and makes full efforts when necessary to ensure the safety of users.

The new generation incorporates artificial intelligence genes, and based on the original functions of "real-time intelligent cloud interconnection, enhanced natural voice interaction, and remote vehicle control by mobile phone", two black technology functions of "AI face recognition technology" and "AI intelligent cloud housekeeper" have been added. Unique RICSCS remote active cockpit self-cleaning system, "inductive smart bracelet", "360 bird’s-eye panoramic ultra-clear" and "mobile phone" all make driving easier, driving safer and parking more convenient.

"Meat" means a new generation of super-large space, with 4700x1860x1746mm and 2710mm giving a new generation of unique excellent space performance at the same level, and with the extra-large trunk of 889-1930L, it can meet the daily travel needs and give you comfortable driving enjoyment, and you will not be disappointed when choosing it at home. The new generation offers a variety of 5/6/7 seat layouts to meet the needs of different car owners.

It is no wonder that the new generation is still hot after one year of listing, and the "king of traffic" deserves it!


activity time

April 18, 2020 to April 30, 2020

Q2 lost more than 2.7 billion, and Weilai, who sells such expensive cars, can’t make any money？

Recently, Weilai announced the Q2 financial report for 2022. According to the financial report, its revenue in the second quarter was 10.29 billion yuan, a year-on-year increase of 21.8%. It is worth mentioning that this is also the first time that Weilai’s revenue has exceeded 10 billion. However, just when we expected Weilai to turn losses into profits, we found that the loss of Weilai Automobile in the second quarter was as high as 2,757.5 million yuan, which was 369.6% higher than that of the same period last year and 54.7% higher than that of Q1 this year.

In fact, Weilai also has a number of new cars listed this year, and the product line is not thin, at least it is much stronger than ideal. Moreover, Wei has been insisting on the idea of changing electricity for many years, which is also one of the important solutions that can effectively solve the anxiety of pure trams. Then the question is coming. Since the outside world is so optimistic, why did Weilai fall into the strange circle of "selling more but losing more"?

Thanks to a lot of sales, why can’t Wei Lai make money?

In fact, Weilai’s revenue performance is really bright enough, but the problem lies in the gross profit margin of Weilai’s vehicle sales. Presumably, you should have heard the news about the price increase of auto parts some time ago. Especially in the second quarter, due to the sharp increase in battery costs, the gross profit margin of Weilai vehicles fell to 16.7%. In the first quarter of this year, the gross profit margin of Weilai vehicle was still 18.1%, which was as high as 20.3% compared with the same period last year.

In fact, the pricing of Weilai products is not low, but from the perspective of gross profit margin, the cost of Weilai in other places has obviously dragged down the gross profit margin of the whole vehicle. If Weilai can’t get a profit margin within the current price range, then Weilai’s future development prospects are still grim.

In addition, Weilai’s increasing investment in technology research and development is also an important reason for the loss. According to the financial report, the R&D expenses of Weilai Q2 reached 2,149.5 million yuan, an increase of 143.2% compared with the same period last year. The expenditure cost here mainly lies in the increase of personnel cost, the design and development cost of new products and technologies.

Although, we believe that an enterprise wants to develop stably for a long time, it must be inseparable from technological innovation and research and development, but we must know that in the past six quarters, Weilai Automobile has accumulated losses of 15.14 billion yuan. How long will Weilai’s cash flow last if it has been in a state of increasing income without increasing profits?

Sales have been overtaken by the second camp. Is there any chance for Weilai?

Some time ago, major new energy vehicle companies announced their own sales in August. Wei Lai, among the new forces, has been surpassed by Nezha and Zero Run, two former younger brothers. According to the data, in August, the sales volume of Weilai was only 10,677, that of Nezha was 16,017, and that of retail was 12,525. This is awkward for Wei. After all, I used to get the first place in the sales list from time to time, but now I am surpassed by my younger brothers. It is really indecent.

According to the financial report data, the delivery volume of Weilai vehicles in the second quarter reached 25,059, including 3,681 ES8, 9,914 ES6, 4,715 EC6 and 6,749 ET7, which was 14.4% higher than that in the second quarter of 2021 and 2.8% lower than that in the first quarter of 2022. Regarding the decline of data, Weilai’s explanation is mainly influenced by epidemic situation, extreme weather and supply chain.

Of course, we all know that these excuses are just excuses. At present, the biggest problem of Weilai is actually the alternation of new and old products. Moreover, whether Weilai’s car products can continue the strength of the previous SUV market and make a big splash in the same level remains to be verified by the market. After all, for domestic consumers, everyone’s interest in SUV is obviously stronger than that of car products.

Then, it is not known whether Weilai can rely on new products to regain the top spot in the sales of new forces. But for investors, if you don’t make money and your sales position is unstable, why should I invest my money in you?

Will the strong rise of the world shake Weilai’s market position?

In fact, from the data in August, the former "Wei Xiaoli" has declined in sales. Aside from the big environmental factors, the strong rise of competitors brings a stronger sense of oppression. For example, although traditional car companies are late in the field of new energy, after all, the new energy track is not a sprint performance, but a marathon.

In the sales in August, we can see that the sales of Ai ‘an, which is backed by GAC, have far surpassed those of a number of new players. Of course, Ian also likes to "package" himself as a member of the new forces, but in fact he just wants to paint a tiger as a cat. Besides, the market of Ai ‘an is mainly at the B end, which is not worth mentioning. In addition, the rise of krypton is a bit surprising to us. After all, although it is backed by Geely, the sense of existence is not very strong. However, judging from the current extremely embarrassing momentum, the possibility of confronting Weilai will not be ruled out in the future.

Of course, what we are more optimistic about is actually AITO asking the world. As a new brand that has been in the limelight recently, AITO has indeed achieved good results. In particular, it has set a record of the fastest monthly sales of over 10,000 in China, which is enough to attract people’s attention. Of course, the reason why the series of products in the world can achieve such results is naturally inseparable from Huawei’s technology and channel support.

In terms of technology, Wenjie series has Huawei’s advanced three-electricity technology, especially the pure electric version of Wenjie M5 has been officially listed, so it is not too far away. Therefore, after bursting the ideal, it may be Wei’s turn to ask the next benchmarking object. You know, apart from the advanced power system, the car is also equipped with HarmonyOS OS, and it is definitely a leader in equipment interaction. From this point of view alone, the gap between Weilai and the world in product strength is still quite large.

Furthermore, according to reliable information, the M5 EV will be displayed in 180+ cities and 820+ Huawei stores nationwide. It is not difficult to see from this news that Huawei’s more than 820 stores will help the world to quickly complete product coverage, which is also far behind Weilai and the ideals. Therefore, although AITO started late, but relying on Huawei as a big tree to enjoy the cool air, the chances of overtaking in corners in the future are still quite great.

Write it at the end

In our view, it is also very important to ensure the normal operation of capital flow in many difficulties that Weilai faces. I don’t know how many people still remember that in June this year, a paper report by Grizzly Research, a foreign short-selling institution, targeted Weilai and pointed out that its performance was fraudulent. In this regard, Weilai also set up an independent Committee of the board of directors internally and conducted an investigation with the assistance of a third party. Of course, the survey results must prove that the short report is unfounded. But then again, our own people investigate our own people. Although there is a so-called third party, how convincing can the survey results be? I believe that the eyes of the masses are discerning. I just don’t know what the investors’ eyes are like.

The only one in 200,000! Eta Ursae Majoris Flying Fish Edition is listed, all departments can be equipped with CDC, and Aisin 8AT is added.

The only system within 200,000 can be equipped with CDC electromagnetic suspension, and Aisin 8AT gearbox has been added. The upgrade of Eta Ursae Majoris Feiyu Edition is really stable!

On August 25th, the Star Way Eta Ursae Majoris Flying Fish Edition was officially launched at the Chengdu Auto Show in 2023, and four models were launched, with the price range of 16.78-206,800 yuan. Draw the key points for everyone: Eta Ursae Majoris two-wheel drive vehicle is also equipped with flying fish super-sensing chassis for the first time, making it the only electromagnetic suspension system with CDC in 200,000. This is not enough. Four-wheel drive models add Aisin 8AT gearbox, which further improves the comfort of the whole vehicle. Below, let’s learn more about the specific situation with "Car Circle".

Flying fish extrasensory chassis+Aixin 8AT

Fan Xing, deputy general manager of Xingtu Marketing Center, said that through the analysis of the big data of car buyers in Eta Ursae Majoris, more than 67% people chose the flying fish extrasensory chassis. In order to further meet the market demand and users’ expectations, and deepen the concept of luxury equality, Eta Ursae Majoris Flying Fish Edition came into being. Therefore, Eta Ursae Majoris Flying Fish Edition is equipped with flying fish super-sensing chassis for two-wheel drive vehicles for the first time, becoming the only vehicle with CDC electromagnetic suspension system within 200,000 years.

So, what does the flying fish extrasensory chassis mean to users? What I have to mention here is the CDC electromagnetic suspension system. Speaking of this, you may have a little understanding. After all, as one of the core elements of the traditional luxury car driving sense, CDC electromagnetic suspension is an essential basic configuration for luxury cars. Simply put, a CDC is a good car.

Why do you say that? Luxury cars must pay attention to comfort, and CDC is an important support for comfort. Circle brother learned that CDC can adjust the damping performance in real time according to the road conditions, so that the vehicle can achieve both handling and comfort while driving. Taking the CDC electromagnetic suspension of the flying fish extrasensory chassis as an example, with the support of five body posture monitoring sensors, four electromagnetic shock absorbers and one controller, the phenomenon of vehicle head-up can be reduced by 36%, the braking nod can be weakened by 30%, the anti-roll ability and isolation performance can be improved by 5% and 40% respectively, and the "stability" can be brought into full play. Of course, the global digital chassis also supports OTA upgrade, so that users’ cars are always new.

In addition to CDC, the flying fish extrasensory chassis is also equipped with Soft Stop system, chassis hydraulic vibration isolation system and other functions, which also has excellent performance in reducing road vibration caused by bumpy road conditions and optimizing NVH performance. In terms of power, Eta Ursae Majoris Feiyu Edition also added a power combination of 2.0T+ Aisin 8AT, which brought better shift smoothness and fuel economy. It can be said that the flying fish extrasensory chassis+Aisin 8AT+ four-wheel drive system makes users feel the "magnetic levitation"-like comfortable experience.

Star way, is steadily upward.

At the event site, Fan Xing, deputy general manager of Xingtu Marketing Center, also made an in-depth analysis of the user groups in Eta Ursae Majoris. Since its listing in February, Eta Ursae Majoris has built brand-new and higher value with luxury, comfort and intelligence, which has been well received by the market and users.

The data shows that among car buyers in Eta Ursae Majoris, the proportion of car owners in first-tier cities is 36%, the number of people with higher education is as high as 66%, and the proportion of people with annual income of 100,000 to 300,000 yuan is as high as 77%. In terms of professional characteristics, doctors, teachers and civil servants have become the main customer groups in Eta Ursae Majoris. Another indicator is that 9% of customers come from luxury brand owners such as BBA. Can you stand it? To sum up, the user portrait of Xingtu Eta Ursae Majoris is basically the new middle class in the city. Needless to say, this "gold content" will be an important support for the upward breakthrough of Xingtu brand.

In addition to the gold content of user portraits, sales data can also explain the problem. Judging from the data of the first seven months of this year, the cumulative sales volume of Xingtu brand reached 53,700 units, a year-on-year increase of 133%. Among them, the monthly sales in July directly exceeded 10,000 vehicles, continuing the strong growth trend. After the global sales volume has broken 10,000 vehicles, Starway’s next goal is to break 10,000 vehicles in China. In the future, driven by the Eta Ursae Majoris Flying Fish Edition, the brand-new Lingyun, Lanyue and the upcoming Star Age series, Star Road will also be steadily upward, moving towards the "BBE(EXEED)" market structure.

Finally, what do you think of Eta Ursae Majoris Flying Fish Edition?

Extreme Krypton 007 officially listed at a price of 209,900 yuan.

　　Netcom information On December 27th, Extreme Krypton 007 was officially launched. Five new models were launched with the price range of 209,900-299,900 yuan. The new car was built on the PMA2+ platform and positioned as a pure electric medium-sized car. The new car adopts a brand-new design of the Krypton family, with a simple design style and a slip-back shape, which is very sporty. In terms of power, Krypton 007 provides two kinds of power for users to choose from: single motor and dual-motor four-wheel drive version. The new car will be delivered nationwide on January 1.

Netcom automobile

Netcom automobile

Netcom automobile

Netcom automobile

　　In terms of appearance, Krypton 007 adopts a brand-new design language of Krypton family, adopts a simple design style, and the front of the car looks more rounded. In addition, the new car has replaced the split lamp group design with an integrated through lamp group design, and the slender through LED strip is more recognizable. In addition, the new car launched a total of six paint colors for users to choose from, including: dawn brown, clear blue, cloudy silver, misty rain gray, bright moon white, and extremely dark night.

Netcom automobile

　　From the side, the side of the new car also adopts a simple design, and the overall lines are very fluent. With the slip-back shape and large-size wheels, it is full of movement. In addition, the new car also uses a hidden door handle to further reduce the drag coefficient. In the rear part, the new car adopts an integrated taillight group, which is also highly recognizable after lighting.

Netcom automobile

　　In terms of interior, Krypton 007 adopts a brand-new interior design, and the overall interior design is more simple. The new car is equipped with a 15.05-inch central control screen and a 35.5-inch AR-HUD head-up display system. In terms of configuration, Krypton 007 is equipped with Qualcomm Snapdragon 8295 chip and lidar.

Netcom automobile

　　In terms of power, the new car is built on the PMA2+ platform, and it is available for users to choose from two kinds of power: single motor and dual-motor four-wheel drive version. Among them, the power of a single motor can reach 310 kilowatts, and the power of the front and rear motors of the dual-motor version is 165 kilowatts and 310 kilowatts respectively. In terms of battery life, the new car will provide two versions of battery life, and the cruising range under CLTC conditions is 688 km and 870 km respectively.

　　(Photo/Text Netcom Du Jinyi)

Imported Volvo, which is famous for its safety, rusts in less than half a year!

This Volvo XC90 has a high failure rate!

Mr. Li of Hangzhou bought a Volvo XC90 in November last year, which belongs to the highest grade model of this brand. However, so far, it has appeared one after another.If the co-pilot doesn’t sit, it will give an alarm, the cushion frame below will rust, the skylight will leak, the engine fault light will flash, and the airbag will fail.Wait a series of questions.

Complainant Mr. Li:

First of all, the first problem is that I found that this seat can’t be adjusted. At first, I couldn’t adjust it. I left it in a hurry. When I used it again, I found that it couldn’t be used. When I went to the 4S shop again, I found that there was a missing accessory. Then I found that the seat would automatically alarm.

Mr. Li said that the initial minor problem was solved after one or two repairs, but with the arrival of the rainy season, the skylight leaked again.

Complainant Mr. Li:

When I went to the 4S shop, he measured that the skylight water pipe was not blocked and the running water was very smooth. How can it leak? ) When the corners of the water pipes are overlapped, the rivets may not be firmly combined. The first time I went there, I didn’t check the problem. I asked him to pad the paper, and the second time I suspected it was this place, and then I handled it. (Is it handled now? ) Now who knows, it will take a long time. If it rains for two or three days, there will always be water accumulation, and there will always be water seepage grooves in the skylight.

Two days after the interview, we contacted Mr. Li again. He said that the repaired skylight was leaking again. It seems that the 4S shop didn’t get the idea.

In addition, the trouble that made Mr. Li uneasy also came. When repairing the fault that the co-pilot called the police without sitting, he found that the co-pilot cushion skeleton was badly rusted. Could it be a soaking car?

Complainant Mr. Li:

The car that I haven’t had for half a year is rusted like this. I suspect it is a soaking car. The 4S shop told me that it was by sea. How did it rust like this by sea?

Special technician Zheng Jun:

I just looked at it. It’s unlikely. I suspect that it is not the problem of going by sea or land. I suspect that the paint was not in place when spraying the skeleton.

Complainant Mr. Li:

When the after-sales manager called me, I recorded it. He also admitted that there were many abnormal problems in the car, so you should treat the abnormal problems as abnormal instead of normal. I bought your car for quality. There are 70 to 80 problems in the new car for half a year. How can you let a consumer trust you? The single problem may not be too big, but there are so many problems in the car for half a year.

Special technician Zheng Jun:

Did the 4S shop give you any solutions?

Complainant Mr. Li:

He said he would extend my warranty for two years, and verbally promised to return my car if there were so many failure rates again.

Special technician Zheng Jun:

Then this can’t just be a verbal promise.

Complainant Mr. Li:

I asked him to write a paper certificate and he didn’t agree.

Rust condition of passenger seat skeleton

As for why the seat frame rusts, Manager Bao of the sales department of Hangzhou Zhongwo 4S Store said so.

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

This skeleton is made of pig iron, which will definitely involve a little rust. Pig iron is not rust-proof, because all Volvo seats are made of pig iron. In case of an accident collision, its seats can be pulled back, so as to prevent people from being exposed to some safety hazards.

Today’s car reporter:

So this rust is normal?

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

I didn’t say it was normal, just said it could be rusted.

Today’s car reporter:

Then why didn’t you do anti-rust treatment at first?

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

I don’t know about this. After all, we are not a manufacturer.

Today’s car reporter:

There is another problem that the skylight leaks, and the owner said it leaked again these two days.

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

At that time, it was equivalent to saying that it was not repaired. It was just a preliminary inspection. Because we were involved in disassembling something, the owner wouldn’t let us disassemble it, so the owner was in our store yesterday. We gave him the scooter, and his car was here. He also agreed to disassemble it for us. Finally, we confirmed what the problem was.

Today’s car reporter:

There are so many problems now, is it the workmanship?

Manager Bao of Sales Department of Hangzhou Zhongwo 4S Store:

I don’t know, I can only say that the failure rate of his car is really a little high. We have almost negotiated some questions about the customer yesterday, but he will go back and discuss some details.

Full video of the program:

Moderator Jiang Xin

The failure rate is on the high side, that is, Mr. Li is unlucky enough to buy back such a car. As long as both parties reach an agreement on the repair and compensation, all the problems of the vehicle will be solved in the end. However, we think that this is not just a matter of luck, but also reflects the worrying quality of vehicles from a certain angle. I hope this is just an example.

This article is the original manuscript of the Automobile Division of Hangzhou Wenguang Group.

Produced by "Today’s Automobile Column"

Reprint should indicate:

If you have any complaints about cars, you can click on the WeChat navigation key "Rights Protection Express Train", fill in the information and submit it. Or directly call the rights hotline: 0571-85088855, let’s pay attention together!

Mercedes-Benz E300 latest offer imported Mercedes-Benz E300 shocking price.

[Phoenix Auto Market Original] Recently, the regional editor of Phoenix Auto learned that there are a large number of promotional cars on sale at 00, and there are enough colors to choose more. On the new E-Class Coupe, I saw more luxury than sports, and the extraordinary driving experience was provided by a more powerful powertrain. I feel that Mercedes-Benz can’t wait to make every car look like a general one. Although every Mercedes-Benz user can enjoy luxury, the personalized difference in design between different products is also getting smaller. Practically speaking, the new E-class Coupe is a leader, and the spacious back row allows more families to choose it. Car purchase can be discounted by telephone.




Mercedes-Benz E Coupe 2017 E300 coupe. The brand-new appearance is extremely beautiful and smooth, and the appearance is elegant and extraordinary. E Coupe’s front grille is like a huge three-pointed star spreading its wings and soaring in the starry sky, which has great impact and feeling. Headlights are exactly the same as Class E, and 84 LED light sources can be independently controlled for accurate lighting according to road conditions.




Brand-new interior details and personality, the interior of the new Mercedes-Benz E Coupe adopts a brand-new E-class interior design and adds exclusive design in some details. The sports seat of the new E Coupe also adopts a brand-new E-class seat design and retains the inverted mode of the previous generation through the shoulder rear handle. Both the main and auxiliary drivers have electric adjustment and seat memory. The front seats are also equipped with leg drags, and the overall comfort is very high.




Mercedes-Benz E300 is equipped with a 2.0T high-power twin-turbocharged engine. The high-power version has the highest power of 18kW 245PS and the highest torque of 370N.M The new E Coupe is equipped with a 9-speed automatic manual transmission. The 62017 Mercedes-Benz E Coupe has a shocking high value, and the angular design style of the whole vehicle gives it a strong aggressiveness. The downward diving front gives people the feeling of entering the battle at all times. The new generation Coupe has completely abandoned the style of the previous generation, or Mercedes-Benz has completely abandoned the old design. In order to match the more dazzling and luxurious interior, the appearance has become more and more elegant.

Net profit plummeted by 89%, and the Great Wall was trapped in new energy.

　　Stock trading depends on Jin Qilin analyst research report, which is authoritative, professional, timely and comprehensive, and helps you tap the potential theme opportunities!

Transfer from: Guanwang Finance

Text | Zhang Jiadong Editor | Zhang Guangkai

On April 21,Officially released the financial report for the first quarter of 2023.

According to the financial report data, the total operating income of Great Wall Motor in the quarter totaled 29.038 billion yuan, down 13.63% year-on-year; The net profit attributable to shareholders of listed companies totaled 174 million yuan, a year-on-year decrease of 89.34%.

Great Wall First Quarter Financial Report Source: Screenshot of Great Wall Financial Report

Great Wall Motor said in the financial report that the decline in profit was mainly due to the fact that it was still in the period of product structure adjustment during the reporting period and increased investment in new energy brand building and R&D under the rhythm of new product listing in 2023.

If the timeline is extended to the fourth quarter of last year, it is not difficult to find the bottleneck of the Great Wall-the new energy transformation problem. Although Euler, a pure electric brand, and Wei brand, which was revived after getting on the car with lemon hybrid technology last year, new energy vehicles are still a minority in the product system under the five brands of the Great Wall.

First of all, last year, due to the supply chain problems in the Euler brand, white cats and black cats in the entry-level market were streamlined, while good cats and ballet cats, which mainly focus on the boutique car market, could not bear more sales burdens in price positioning; Secondly, trying to inject Wei brand with three-speed DHT hybrid technology is limited by high price positioning and is still looking for its own breaking point.

2023 Euler Good Cat

Therefore, with the changing trend of China’s fuel vehicle market and new energy market, the Great Wall, which has fewer electric vehicles, finally faces the pressure of sales.

In the first quarter of this year, the total sales volume of Great Wall Motor was about 220,000 vehicles, a year-on-year decrease of 22.41%, creating the biggest decline of Great Wall in the market in recent years.

It is believed that the main reason for the decline in sales of Great Wall Motor is that the transformation of the main brand Haval is difficult to reverse the image of "national fuel SUV" in a short period of time, and Haval has failed to sell fuel vehicles and new energy products separately.

Haval H6 PHEV

In addition, Wei Pai and Euler, who focus on the new energy market, can’t bear the heavy responsibility of the group’s more new energy sales growth under the original market positioning.

However, judging from the external reaction, the capital market has not responded strongly to the decline in profits of Great Wall Motor. As of the close of April 24, Great Wall Motor’s share price closed at 27.94 yuan, with an increase of 2.08% on that day.

The reason may stem from a series of reform measures that the Great Wall started from last year.

Transformation new energy

It is the same as the change from the inside out when the new forces move from ignorance to precipitation. Traditional car companies want to embrace new energy quickly, and the reform of organizational structure is also destined to go first.

Last year, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motor, said in an interview: "There are too many categories of brands in Great Wall, and it was planned to incubate new brands. Now the market competition is so fierce that the original situation of entering a blue ocean market with brands can avoid competition, and now this market no longer exists."

To this end, Great Wall chose the corporate brand focusing on "One Great Wall".

In December last year, Great Wall first announced the integration of its vehicle brand marketing system, and adopted a dual-brand operation model for Wei brand and tank.

In March of this year, Euler and Salon brands also completed the integration immediately. In this way, a set of channels, 1.5 sets of organizations and 2 brands are formed.

Great Wall said that after the integration of the existing brands, the group will form a brand-new organization focusing on pure electricity, and at the same time, it will have a clearer positioning for each brand.

Before the Shanghai Auto Show, the Great Wall had initially completed the integration of the organizational structure, and in terms of brand positioning, the Great Wall chose to use technology to create a label.

In the first quarter of 2023, the R&D expenditure of Great Wall Motor was 1.534 billion yuan, an increase of 210 million yuan compared with 1.324 billion yuan in the fourth quarter of 2022. In addition, Great Wall Motor’s marketing expenses also increased by 403 million yuan.

Great Wall Hi4 technology

In addition to the continuous improvement and boarding of technical platforms such as lemon mixing and coffee intelligence that have already landed before, Great Wall once again launched Hi4 intelligent four-wheel drive electric hybrid technology with Haval brand this year, expecting to bring personalized brand labels in the wave of new energy transformation.

These technological achievements have also been presented one by one at this year’s Shanghai Auto Show. During the two-day media day, the five brands of Great Wall, namely Haval, Weipai, Euler, Tank and Great Wall Gun, launched more than 15 intelligent new energy vehicles.

Among them, Haval Xiaolong MAX, the first model of the brand-new "Dragon Net" of Haval brand, was officially unveiled, and the vehicle was equipped with new Hi4 technology, focusing on the four-wheel drive "equal rights" in the era of intelligent electrification.

With the help of the blue mountain model, Wei Pai has created a high-end home positioning with the design of mixed DHT, space and comfort configuration. The MPV model Gaoshan, which appeared at the same venue, is also strengthening the product direction of Wei Pai since then.

Weipai Blue Mountain

Tanks and Great Wall Gun brands are respectively connected to the brand-new off-road hybrid architecture Hi4-T, thus further strengthening their advantages in market segments.

By focusing on the "women’s market" and reducing the price of new good cats and ballet cats, the Euler brand will enhance the competitiveness of their respective models in the market.

CITIC Securities said that the brand reorganization and team change of Great Wall Motor can concentrate superior resources and enhance the operational capability of enterprises.

In addition, the Haval brand officially announced in March that it would establish a brand-new and independent sales network for its new energy vehicles, and the new network was named Haval Dragon Network. Haval Xiaolong, which was unveiled at this auto show, is the first model of Longwang.

Haval Xiaolong

From the internal structure, to the blowout of new energy products, and then to the independent sub-network of new energy vehicles. The Great Wall’s series of actions since this year are undoubtedly showing its strong will to accelerate the transformation of electrification.

Pursue long-term?

At the recent press conferences of its brands, the Great Wall Association repeatedly mentioned a number "32 years", which is the historical accumulation of Great Wall Motor, and Great Wall also hopes to express its strategic strength and long-term thinking.

At this year’s Shanghai Auto Show, an insider of Great Wall Motor also expressed this view to the author.

He believes: "In the short term, the profit decline of Great Wall is certain. In addition to fully promoting the transformation of new energy, the five brands under Great Wall have also taken the initiative to take differentiated measures such as price protection and promotion, but both in technology accumulation and brand building, Great Wall has maintained a positive attitude towards the future."

On the whole, since the beginning of this year’s "price war", Haval H6 has a cash discount of 15,000 yuan; In 2023, the good cat offered a discount of 22,000 yuan, and the tank announced the annual insurance policy. A series of profit-making policies also showed the great wall’s vision of going all out to new energy sources on the premise of keeping the basic disk of fuel vehicles.

Shanghai Auto Show Tank and Wei Brand Joint Booth

However, it should be pointed out that the sales pressure placed in front of the Great Wall has not been reduced.

After the integration of brand resources, Great Wall Motor also adjusted its sales target in 2023: the annual sales target was reduced to 1.6 million vehicles, the penetration rate of new energy vehicles was challenged by 40%, the overseas sales target was 250,000 vehicles, and the expected net profit was 6 billion yuan.

Now that the first quarter has passed, the target completion rate of Great Wall Motor is still far less than 1/4 of the adjusted target. In other words, after all the new products exhibited at the auto show went to the market, the challenges faced by Great Wall Motor have just begun.

From the objective environment, the transformation of the Great Wall has no first-Mover advantage in the current market. whenWhen the new forces have laid a brand-new marketing network into the streets, they have just decided how long it will take for the Great Wall to make up for the lessons left in the direct sales outlets, and it will still take time to observe.

At the same time, for the electrification transformation of the industry, the Great Wall is not only betting on the hybrid field, but also the full-field layout of pure electricity and hydrogen energy in parallel, which is obviously the long-term consideration of the Great Wall for new energy technologies.

However, from the current market environment and revenue pressure, how to make up for the profitability in the short and medium term by using the existing technology is also a problem that Great Wall needs to think about and solve as soon as possible.

Qin L： The ＂Little Byd Han＂ with a price of 120,000 yuan？

As you can see, BYD Qin L is here, and the Beijing Auto Show will be unveiled soon.

Qin L, born in a brand-new plug-in platform, is equipped with BYD’s latest plug-in technology. This is the eldest brother of Qin PLUS, and its size is also the size of a B-class car. Its length, width and height are 4830, 1900 and 1495mm respectively, and its wheelbase is 2790mm, just to attack Magotan, Passat, Camry and Accord.

How much do you think is appropriate for this family car for young families?

TIGGO Tiggo 9 was shortlisted for the ＂China Automobile Fengyun Festival＂ and the sword refers to the annual SUV throne.

　　On January 5th, the release ceremony of the 4th "China Automobile Fengyun Festival" sponsored by the Central Radio and Television General Station was held in Yancheng, Jiangsu. In the competition of many popular models and cutting-edge technologies, Chery Kunpeng Super Hybrid C-DM and Tiggo 9 stood out and successfully entered this selection. Kunpeng Super Hybrid C-DM was shortlisted for the special prize of the jury with world-class hybrid technology, while Tiggo 9, the "super comfortable flagship SUV with magnetic levitation", was shortlisted for the model selection with its comfortable configuration and flagship quality.

　　At the beginning of the new year, the fourth "China Automobile Fengyun Festival" selection kicked off, and Chery Automobile’s "super comfortable flagship SUV with magnetic levitation" Tiggo Tiggo 9 was successfully selected. The festival has been successfully held for three times, dedicated to creating the most authoritative "China Auto Oscar". Tiggo 9 successfully entered the finals with its green car-making concept, excellent vehicle strength and excellent market feedback. This fully proves that the healthy and comfortable concept of Tiggo 9 meets the current travel needs, leads the travel trend, and is deeply recognized by the market and industry authority.

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image001.

　　Tiggo 9 practices the concept of environmental protection and empowers people to travel healthily.

　　The theme of the 4th China Automobile Festival is "Health". The theme keeps pace with the times and strongly echoes the current "healthy travel concept". Nowadays, people pay more attention to health and health preservation, which has a higher health demand for travel cars. Green travel is not only to encourage public transportation, but also to be green and low-carbon. The driving environment of private cars also needs to be green and healthy, so that drivers and passengers can travel comfortably. Tiggo 9 will carry out green, environmental protection and health to the end with its outstanding technical background.

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image002.

　　Tiggo 9 is based on the super hybrid platform of Mars architecture, and uses a large number of high-strength steel, aluminum alloy and polymer materials, which reduces the quality of the whole vehicle, gives consideration to safety, improves the performance of the whole vehicle, and realizes energy saving and environmental protection. It is equipped with high-performance engine and advanced gearbox system, which makes acceleration, stable handling, fuel saving and loss reduction, which not only ensures the economy of car cost, but also brings more comfortable driving experience to users. Tiggo 9 can be called "a good partner for family travel and a pioneer in environmental protection".

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image003

　　The advent of Tiggo 9 not only sets a new benchmark for energy conservation and environmental protection, but also leads the new trend of green cockpit. Relying on the profound technical knowledge of Chery Automobile, Tiggo 9 specially created a "C-PURE Chery Clean Cube Green Cockpit" for the majority of users. What is most worth mentioning is that the owner can automatically purify the air inside the car before and after locking the car, so that the cockpit can always be kept in a pure state, and the freshness is always online. The green cockpit of Tiggo 9 can also monitor the value of PM2.5 to ensure the freshness of the air inside the car. Even in smog and other weather, the breathing experience of drivers and passengers in the car is still very healthy and transparent. Nowadays, self-driving long-distance travel is hot, and the green cockpit of Tiggo 9 can easily cope with different weather during the journey, regardless of how the air temperature outside the car changes, and the one inside the car is pure and motionless. Especially for parent-child families, the green cockpit of Tiggo 9 is the guardian of children’s respiratory health. Whether it is for individuals or families, the green cockpit of Tiggo 9 will escort your "breathing and breathing" and "I am at ease" all the way.

　　Tiggo 9 is the first choice for the 200,000-class SUV, which is a comfortable big coffee.

　　Tiggo 9 not only empowers green health, but also provides users with a multi-dimensional comfortable experience. But when it comes to comfort, it must be inseparable from a spacious and comfortable space. Tiggo 9, on the other hand, has a super-long body of 4820mm and a super-long wheelbase of 2820mm, and "double super-length" creates a comfortable space at the same level, bringing an outstanding sense of body extension. The zero-gravity extrasensory co-driver and the second row of leapfrog care are more suitable for the human body curve, which makes the user’s car experience a pleasure.

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image004.

　　Excellent riding space is only the basic operation, and users must feel comfortable in all directions every time they travel. Tiggo 9 is equipped with 3 independent blowers and 27 air outlets, creating a 540 stereo surround air conditioning system. On the premise of the same air volume setting, the air volume is distributed more evenly through the multiple air outlets, which avoids the occurrence of local supercooling or overheating, so that drivers and passengers can avoid direct blowing and enjoy the softness of the waves like a breeze. More user-friendly, users can adjust the wind direction by "zigzag" 360 to create a personalized temperature zone to meet individual temperature requirements. No matter whether it is cold or hot outside, the car is comfortable. The user is in the cockpit, always "constant temperature, constant humidity and constant oxygen", which brings super-comfortable feeling like being in spring.

　　The reason why Tiggo 9 has the same level of driving comfort is inseparable from the "technical killer" — — CDC "magnetic suspension". It can realize electronic adjustment, provide more comfortable and sensitive suspension ability, and make the whole suspension system have higher toughness and stiffness. For drivers and passengers, they will never feel the feeling of taking a boat brought by the bumpy road again, but will only walk on the ground. The suspension configuration of Tiggo 9 is extremely rare in its class, which reflects the ingenuity of Tiggo 9 in creating a "comfortable flagship SUV".

TIGGO Tiggo 9 was shortlisted for the "China Automobile Fengyun Festival". Sword refers to the annual SUV throne _fororder_image005.

　　Tiggo 9 is proud of its peers with "9 Great Leap-over Comfort", and has many comfortable experiences, making it a comfortable big coffee. Chery Automobile has always practiced healthy and green travel, comfortable travel with science and technology, and created a travel value that is more in line with industrial development and meets the needs of users. The coming out of the Tiggo 9 is a great contribution of Chery Automobile to the China automobile market in 2023, and the industry and market are also full of recognition for the arrival of this car. This time, Tiggo 9 was shortlisted for the 4th China Automobile Fengyun Festival, which is well deserved. Let’s expect Tiggo 9 to win more honors in China Automobile Fengyun Festival. In 2024, Tiggo 9 will continue on its own road of struggle, with "Rui" meaning enterprising and "Tiger" thriving! (Source: Chery Tiggo)

The pillar of the Tiggo 8 family？ The new 8 PRO went on sale on May 18th.

A few days ago, according to Chery Automobile official website, the new Tiggo 8 PRO will be officially launched on May 18th. As the star car of Chery brand, Tiggo 8 has launched classic models such as Tiggo 8 and Tiggo 8 PLUS. This time, the new 8 PRO is very different from the first two cars in appearance. The new car focuses on the young user market and is fashionable and sporty. As for the new Tiggo 8 PRO, what highlights will it bring us? Let’s go and have a look with the car brother.

From the appearance alone, we can see that Tiggo 8 PRO has nothing to do with Tiggo 8 and Tiggo 8 PLUS. The new car uses the brand-new design language of the family. The front face is designed with borderless lattice air intake grille, and the top is equipped with silver decorative strips to connect Chery logo and sharp and narrow LED headlights on both sides. Compared with the other two models in the same series, the simple design of the new car looks more exquisite and fashionable.

On the side, the waistline of the new car continues to the tail, plus the design of the suspended model, the wrapping of the side skirts of the side windows, and the large-size multi-frame wheels. You should know that the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm, so the body size will be more advantageous. The tail design of the Tiggo 8 PRO is rounder and fuller, the penetrating taillights echo the front face, and the rear enclosure is also equipped with exaggerated spoiler and bilateral double exhaust layout. The integration of these elements enhances the recognition of the whole vehicle and adds a lot of sports atmosphere to the new car.

As for the interior, as the latest product of the car series, the new car is equipped with a 24.6-inch surround screen, plus a three-piece multi-function, through-type air conditioning outlet, two-color layout, etc., and the whole car adopts a minimalist design with both economy and practicality. In terms of power, the Tiggo 8 PRO will launch 1.6T and 2.0T turbocharged engines, and the transmission part will match the 7-speed dual-clutch gearbox. The maximum power and torque of the 1.6T engine are 145kW and 290N·m respectively. The maximum power of 2.0T engine is 187kW and 390 N m.. It is worth mentioning that in the future, Tiggo 8 PRO will also launch a model of Kunpeng DHT hybrid system.

Summary:

I have to say that as a new member of the family, Tiggo 8 PRO has improved its appearance and interior power in all aspects. Can it become the new pillar of this series? Look forward to it together. After the new car goes on the market, it will be benchmarked against Changan CS75 PLUS in the automobile market at the same level, while the pre-sale of the previously exposed new car will be 131,800-169,900, and the price is slightly higher than that of the benchmarked model. I wonder what you think of the car’s cost performance? Which model do you prefer to choose among the Tiggo 8 cars? Leave a message in the comment area and tell your brother who is playing with cars.

Editor: Eleven