The many ＂flavors＂ of large kiln drinks, which one do you like the most？

　　　Drinking beverages is one of everyone’s daily hobbies. There are many beverage companies, and the flavors of beverages are also different. Today, let’s take a look at the main products of National Soda Kiln Beverages, and which flavors will you pick?


　　With the precise implementation of brand positioning, Big Kiln Beverage builds a super sign of communication as the pioneer of "Big Soda", opens the market through 520mL glass bottle packaging Big Soda, converts the selling point into the explosive point of "Big Soda, Drink Big Kiln", and continuously strengthens the brand impression of consumers. With the blessing of "large capacity, shareable, and refreshing atmosphere", it has successfully won the favor of many consumers and successfully entered the circle. In terms of taste, Big Kiln Beverage’s juice soda is mainly based on three classic flavors, supplemented by new flavors, to meet the diverse needs of consumers.


　　"Big Kiln Guest" is a childhood memory that many people love. When you open the bottle cap and "poof", a "guest flavor" that combines the unique flavor of honey, fruit and carbonated drinks will fill the air, and it will feel full of bubbles. When you drink it in your mouth, the bubbles and fruit aroma burst in your mouth at the same time, and your senses will be instantly stimulated. "Big Kiln Orange Nuo" is full of orange flavor, maintaining the natural sweetness of the fruit itself. "Big Kiln Li Ai" is a rich lychee flavor, which brings a sweet and refreshing taste to the taste buds, and every bite can feel the vibrant lychee flavor. Big Kiln recently also launched a pineapple flavor, which is sweet and sour, juicy and fresh, with refreshing bubbles, a mouthful of satisfaction! It can be said that each flavor of the Dayao beverage juice soda series has its own unique characteristics and is very popular with consumers.


　　In addition, Dayao drinks focus on young, portable, and trendy style products have also carried out taste innovation, launching lime, frozen pear, and pineapple flavored juice soda. Dayao lime perfectly blends bubbles with lime, with a fresh taste and full of lime flavor; frozen pear is a specialty food in Northeast China, and it also has a unique flavor when combined with soda. Erbin’s frozen pear on the plate is not eaten, so it is better to have a bottle of Dayao frozen pear soda; pineapple flavored soda is sweet and sour, with fresh bubbles and refreshing, as well as dopamine color scheme, a bright spring happy drink!

　　It can be seen that the strength of Big Kiln Beverages in taste innovation cannot be underestimated. Big Kiln Beverages also launched 0 sugar series, fun soda sparkling water, small kiln fruit steam, Chayuanxiang juice gas tea, pomelo love honey pomelo gas tea, energy coffee, kiln fruit, etc., to build a four-category matrix of carbonated drinks, juice drinks, plant protein drinks and functional drinks to meet the diverse needs of consumers.

　　Consumer demand continues to change, and innovation in soda flavors will continue to evolve. According to Innova Market Insights, floral and nostalgic flavors with modern flavors are likely to resonate with consumers in 2024. 33% of consumers said they had looked for more floral flavors in the food and beverage category. Chamomile, peach blossom and honeysuckle are considered to be the fastest growing floral flavors. Will Big Kiln Beverages also introduce related new flavors? You can also look forward to it!

The driver of the online car-hailing platform died on the way to receive the order. How should the insurance be paid？

　　Received 1573 orders, a total of 3696 yuan to pay the insurance fee, but only 10,000 yuan compensation. Recently, after Wang Can, the driver of a car-hailing platform, died in a traffic accident in Hunan, the family found that the platform had promised the maximum 1.20 million yuan of accidental death insurance, "shrinking" became 10,000 yuan.

　　According to data, the number of online contractors providing services through Internet platforms in our country is about 70 million; by 2020, this number is expected to exceed 100 million, of which about 20 million are full-time employees.

　　Wang Can’s experience is not an isolated case. Due to the characteristics of work, most online contract workers are on the road, and the possibility of accidental injuries such as car accidents is high. If an accident occurs, whether workers can enjoy work-related injury benefits and whether Internet platforms bear corresponding responsibilities have occurred from time to time in recent years.

　　The reporter learned in the interview that because the nature of the employment relationship of the Internet platform has not yet been determined, 70 million workers cannot be included in the existing labor security legal system. To this end, professionals suggest that a work injury insurance system that conforms to the actual work of the online contract workers should be established as soon as possible. Once the legislation is passed, relevant departments should join forces to strengthen the supervision of the payment of relevant insurance by platform enterprises. At the same time, the online contract workers should also strengthen their legal awareness and safeguard their own rights and interests in a timely manner.

　　Died on the way to receive the order, only 10,000 yuan compensation

　　After Wang Can’s death, his wife, Wang Ting, believed that the online ride-hailing platform should be held responsible for compensation for Wang Can’s accident at work. But a person in charge of the platform’s Hunan branch said that the driver and the platform were only in an intermediary service relationship and were not responsible for compensating Wang Can.

　　The so-called intermediary service refers to the intermediary reporting the opportunity to enter into a contract to the client or providing the intermediary service for entering into a contract. In this case, the platform believes that it is only an intermediary between Wang Can and consumers.

　　Who exactly is the online contract worker? The reporter found that on the one hand, the platform claims that it is only a medium, and on the other hand, the online contract worker only sees the order and does not know the boss. "It’s just a part-time job, not a regular employee, right?" The reporter randomly asked several online ride-hailing drivers and "errand running" service personnel, and the answer was almost the same.

　　"Whether full-time or part-time, there is a de facto labor relationship between the platform and the driver." Hu Qing, a lawyer at Hunan Wanhe United Law Firm, told reporters that according to the "Interim Measures for the Management of Online Booking Taxi Business Services", the online car-hailing platform company is a carrier, that is, an employer.

　　The platform stipulates that the driver will pay 2.35 yuan for each order. According to the accidental injury protection plan on the APP, the maximum compensation for accidental death is 1.20 million yuan. Wang Can completed a total of 1,573 orders before his death, and paid a total of 3,696 yuan, but when Wang Ting asked for the policy, she was told that only 10,000 yuan was compensated.

　　In this regard, Hu Qing believes that according to the calculation of 2.35 yuan per order, if it is used for commercial insurance, the amount is huge, and "the insurance premium will not be only 10,000 yuan." An insurance industry practitioner said that if you can’t come up with a policy with a clear period, number of people and the amount of insurance premium, it is difficult to rule out that the guarantee is just a disguised fee charged by the platform.

　　I don’t know how to buy work injury insurance

　　According to statistics from the Shanghai Public Security Traffic Police Corps, there were 76 road traffic accidents involving the food delivery industry in the first half of 2017 alone. Most internet platforms do not purchase social insurance for online contractors, a group that is more likely to suffer accidental injuries.

　　Gao Xiang, 31, has been a delivery rider in Beijing for almost three years. He can take orders and earns around 10,000 yuan a month. However, a small collision on the way to food delivery last month made Gao Xiang start to think about changing careers. Although it did not hurt his bones, Gao Xiang was personally exposed to high-risk and insecure pain points. When asked why he did not apply to the distribution network for reimbursement of medical expenses and maintenance costs, he said with a wry smile, "People said that there is no insurance, and we have neither the energy nor the courage to fight for it."

　　In our country, industrial injury insurance basically adopts the institutional model tied to labor relations, but because the work characteristics of online contract workers do not fully meet the identification standards of traditional labor relations, many enterprises have deliberately or unintentionally "ignored" this point.

　　At this year’s National Two Sessions, Lu Guoquan, a member of the Chinese People’s Political Consultative Conference and director of the research office of the All-China Federation of Trade Unions, said that many Internet platforms hire workers through third parties, and sign business contracts or cooperation contracts to cover up the identity of employers. "Platform employment provides opportunities for some enterprises to pursue light assets, not support people, and evade social responsibility."

　　In this regard, Internet platforms also have "grievances". Online contract workers have part-time and full-time jobs, and some online contract workers take orders on multiple platforms at the same time. According to the regulation that an employee can only have one social security, "even if the company is willing to pay for them, there is no applicable legal system and protection policy to connect with it," Hu Qing told reporters.

　　In addition, most online contract workers have weak legal awareness and do not read or even sign contracts when establishing relationships with platforms. Even those who have some understanding of labor rights and interests often fail to resolve disputes when the power balance between the two sides of the labor relationship is huge.

　　The protection gap needs to be filled, and work injury insurance should be socialized

　　In 2010, the revised "Regulations on Work Injury Insurance" expanded the scope of application to employees of public institutions, social groups, law firms and other organizations, which has shown a trend of socialization. Now, with the development of the economy and society, it is imperative to include flexible employees such as online contract workers in the scope of work injury insurance and avoid the recurrence of the "Wang Can incident".

　　"Improving legislation and filling the gaps in the field of labor law is the first step." Hu Qing said that without legal support, it is difficult to clarify the rights and obligations of workers and employers, and it is easy to cause disputes. Once legislation is passed, the labor department must coordinate with relevant functional areas of business and strengthen supervision.

　　In the construction industry with the same high incidence of work-related injuries, according to the mandatory regulations in the industry, group accident insurance must be purchased on a project-by-project basis. However, on the Internet platform where working hours, locations, and personnel are uncertain, how to set up appropriate protection insurance needs to be explored.

　　The reporter found that as early as 2006, Nantong, Jiangsu introduced a method for flexible employment personnel to participate in work-related injury insurance; Taicang, Jiangsu adopted an accident insurance protection system, and the fund operated independently. Both cities have established the practice of applying for work-related injury identification by flexible employment itself, which provides a reference for the work-related injury identification of online contract workers.

　　According to Wang Xianyong, a professor at the School of Civil, Commercial and Economic Law of China University of Political Science and Law, online contract workers and other workers can enjoy social security rights and should be treated fairly. Some experts have called for online contract workers to strengthen their legal awareness, from "I want to participate in insurance" to "I want to participate in insurance", and then promote the institutionalization of social security for online contract workers.

The 16th anniversary of the establishment of the fan official website, Hu Ge basked in the sunset and wished him a happy birthday

Hu Ge

Hu Ge

??　　 On November 11, the 16th anniversary of the establishment of the official Weibo account of Hu Ge’s fan club, "Gu Yue Ge owes – Hu Ge’s official website", he posted a picture of the sunset on Weibo and sent a message of wishes, writing: "We have met deeply, and we have no words to know each other. Happy 16th birthday." Fans left comments saying: "Happy with you."

Successfully launched more than 40 times, the number of China’s Beidou navigation satellites in orbit exceeded 50!

　　Xinhua News Agency, Beijing, November 23　Question: Successfully launched more than 40 times, the number of China’s Beidou navigation satellites in orbit exceeded 50!

　　Xinhua News Agency reporter Hu Zhe

　　On November 23, the Long March 3B carrier rocket developed by the First Institute of China Aerospace Science and Technology Corporation and the upper stage of Expedition 1 successfully sent two Beidou-3 satellites into the predetermined orbit in the form of "one arrow and two stars". This launch is the 107th launch of the Long March 3A series of carrier rockets and the 11th launch of the series of carrier rockets this year.

　　Since the launch of the first Beidou-2 navigation test satellite in 2007, in the past 12 years, the Changsanjia series of rockets have sent 51 Beidou navigation satellites into the predetermined orbit with 37 successful launches. If the Beidou navigation test satellites launched earlier are included, the Changsanjia series of rockets have escorted 55 Beidou satellites into orbit 41 times.

　　"January Double Shot": Long March Rocket Family Big "Model Worker"

　　Following the launch of the Beidou-3 navigation satellite on November 5, on the morning of the 23rd, the Long March-3B rocket once again sent two Beidou-3 navigation satellites into the predetermined orbit, completing the "January double launch" at a high frequency of two launches in 18 days. Before that, the Chang Sanjia series of rockets had completed such a "feat" twice.

　　The Changsanjia series of rockets has become an "exclusive train" for launching Beidou navigation satellites due to its high orbit entry accuracy, many orbit choices, and strong adaptability. According to Jin Zhiqiang, the commander of the Long March 3A series of rockets, the Changsanjia rocket has high orbit entry accuracy and can be launched with either "one arrow single star" or "one arrow multiple stars"; it can be used for both standard geosynchronous transfer orbit launches and hyper-synchronous transfer orbit or low-inclination synchronous transfer orbit launches. The rocket can achieve lateral maneuvering orbit change, multiple spin-up, racemaking, orientation, etc., during flight, to meet the different orbit entry requirements of satellites.

　　As a "model worker" in the Long March rocket family, the Changsanjia series of rockets is also the only series of rockets in our country to enter the "100 launch club", maintaining a number of records: in 2015, the Changsanjia series of rockets set a high-density launch record of 7 launches in 109 days; in 2018, the Changsanjia series of rockets successfully completed 14 launches, setting a record for the number of annual launches; in April 2019, the Long March 3B Yao59 rocket sent the Beidou navigation satellite into the predetermined orbit, and the Changsanjia series of rockets became the first single series of rockets to be launched more than 100 times.

　　"Efficient Unity": There is a "trick" behind Lianzhan Lianjie

　　For a long time, the pace of success of the Changsanjia series of rockets has never slowed down. In the face of the situation that the high-intensity development, production and launch of models have become the norm, in order to make the management process more refined, and the experience summarized in the model work has been effectively solidified, transmitted and applied, the model has made great efforts in the construction of a refined process management system.

　　Aerospace model development, as a complex system engineering, requires not only the close cooperation of all participating units, but also the full cooperation and smooth connection of each link and each personnel to ensure that each work can be completed correctly, standardized and efficiently, and ensure that the launch is foolproof.

　　"Fine process management is a set of management theories and methods formed by the integration of fine management, process reengineering, knowledge management, etc. with aerospace practice. Its biggest advantage is that it provides a scientific and effective way to integrate rocket development work with all links and positions organically and efficiently," said Li Minghua, party secretary of the First Academy of China Aerospace Science and Technology Corporation.

　　"In order to better optimize and improve the on-site workflow, the model has put forward clear requirements in terms of process combing, data analytics, and work’double thinking ‘. Use’one net’ to filter the on-site engineering process projects, use’magnifying glass’ to find hidden problems and hidden dangers, and use’playing movies’ to do a good job of anticipation and recall," said Chen Minkang, chief designer of the Long March 3A series of rockets.

　　"Gold Rocket": The other side of success is "sweat"

　　With its high reliability and high success rate, the Changsanjia series of rockets enjoy the reputation of "Gold Rocket". Behind the successful launch, a dynamic and combat-capable development team silently supports the growth of this gold rocket.

　　In order to meet the construction needs of the Beidou project, the development team of the Changsanjia series of rockets has carried out a lot of innovative work, breaking through dozens of key technologies such as multi-orbital plane design technology, take-off roll orientation, two-way high-altitude wind compensation, and cold helium booster system redundancy, etc. The flight reliability has been improved to the level of 0.94.

　　The Long March 3B rocket carrying out this mission has been continuously improved in terms of reliability and safety: the on-arrow measurement system has added protective devices and protective means to improve the reliability of data collection; the ground equipment has been upgraded and optimized to further strengthen the safety and improve the safety of use.

　　In recent years, the high-density launch of the Changsanjia series of rockets has gradually become the norm. Although the process optimization has greatly shortened the preparation time for rocket launches, the development team still spends a long time on business trips at the launch site. The average annual business trip time of the team’s key members exceeds 200 days. They often jokingly call returning to Beijing "business trips", and the launch base has become their "second home".

　　Zhu Pingping, who was the commander of the conventional power of the rocket, suddenly felt unwell during a routine propellant filling process. In order not to affect the progress of the work, he endured the pain and stayed in the command post, always paying attention to the filling amount data on the display screen. After the filling was completed, he found that the filling amount was lower than the required value, and his nerves suddenly tightened. He quickly interpreted and analyzed the data, recalculated the filling amount, and accurately completed a series of crisis handling actions. Only a few drops of painful sweat that accidentally slipped from his forehead told the ordeal he was going through.

　　After intense discussion, everyone agreed that the result of the injection met the needs of the mission and did not affect the follow-up work. Later, the rocket was launched on time and accurately entered orbit, but Zhu Pingping was admitted to the hospital due to acute intestinal obstruction.

　　"We not only pursue the completion of the result, but also the completion of the process," said Jin Zhiqiang, the commander of the Long March 3A series of rockets. It is this persistence that supports the team to move towards higher goals.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience

Product:Ascend P7 (Mobile 4G) Huawei cell phone

　　　　For most users, the camera function is one of the most commonly used functions, and it is also a consumer choicecell phoneIt was one of the most important functions of the time, but even the best mobile phone for taking pictures had a problem that was difficult to "overcome", and that was capture. For the fleeting moment, there were many friends who missed it without even lighting up the screen, which was even a little frustrating in addition to regret, but it was released some time agoHuawei Ascend P7There is a special capture "skill", let’s see how it is achieved next.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
HuaweiAscend P7Snapshot experience

　　　　Before we start, let’s review HuaweiAscend P7The exterior design and overall hardware parameters. In terms of appearance, HuaweiAscend P7The double C design language is still used, the front and side lines of the fuselage are very smooth and natural, and the design of the front and rear glass + metal frame is also very pleasing, and the back glass has different dark lines according to the color scheme of the fuselage.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
HuaweiAscend P7

Huawei Ascend P7 (Mobile TD-LTE Edition)
Home screen size 5 inches
main screen resolution 1920X1080 pixels
Screen technology In-Cell full lamination technology
narrow border 2.97Mm
screen ratio 71.64%
4G network Mobile TD-LTE, FDD-LTE (for international roaming only)
user interface Emotion UI 2.3
CPU model HiSilicon Kirin 910T
CPU frequency Quad-core 1.8GHz
GPU model Mali-450 MP4
RAM capacity 2GB
ROM capacity 16GB
Rear camera pixels 13 million pixels
Front-facing camera pixels 8 million pixels
flash LED fill light

　　　　In terms of hardware configuration, HuaweiAscend P7Using a 5-inch in-cell screen, the resolution has also been upgraded to 1080P level, the machine is equipped with a HiSilicon Kirin K910T quad-core processor, using Cortex-A9 architecture, integrated Mali-450MP graphics processing unit, in terms of memory, using 2GB RAM + 16GB ROM combination, equipped with 8 million + 13 million pixel dual camera combination.

Product:Ascend P7 (Mobile 4G) Huawei cell phone

　　　　Although the author said at the beginning of the article that many models with excellent photography are also difficult to capture, the author does not believe that capture and photography strength have nothing to do with it. After all, excellent capture ability combined with strong photography performance can lead to a good photo.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
Huawei Ascend P7Adopt 13 million pixel back-illuminated camera

　　　　In terms of cameras, HuaweiAscend P7Equipped with 13 million pixel back-illuminated camera, usingSonyThe fourth generation of photosensitive elements, 28mm wide-angle lens and F2.0 large aperture design, equipped with LED flash, it is worth mentioning that HuaweiAscend P7It also has an independent graphics processing unit ISP, which can effectively improve its noise reduction ability and increase the ISO to 3600.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
Quick capture process demonstration

　　　　After talking about the camera function itself, let’s take a look at HuaweiAscend P7The secret to capture is that capture emphasizes nothing more than speed, and most of itcell phoneWhen taking a photo, you need to click the power button to light up the screen, then unlock the screen, and then find the photo application. After opening it, click Focus to complete the photo process. Although many mobile phones can quickly enter the photo application when unlocking the interface, it still only simplifies one step. Other steps still need to be completed one by one, otherwise the final effect will definitely not be satisfactory.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
Quickly double-click the volume button when locking the screen to take a picture.

　　　　And HuaweiAscend P7The capture function is to hand over this series of processes to the system to complete, and the user only needs to give HuaweiAscend P7An "instruction", the mobile phone automatically completes the "script", and this "instruction" is to quickly double-click the volume down button, and it can be operated when the screen is locked. After that, HuaweiAscend P7It will quickly complete a series of actions such as focusing and taking pictures.

Product:Ascend P7 (Mobile 4G) Huawei cell phone

　　　　For this function, I think it is indeed very practical. After all, in today’s "flood" of social networks such as Moments and Weibo, I am embarrassed to share it with my friends without any "strong information", but whether it is a beautiful moment, an embarrassing and interesting story or a beautiful scenery on the roadside, it is fleeting, and the meaning of the capture is revealed in this moment.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
There is still a time prompt after the shooting is successful.

　　　　After the author’s actual experience test, the author feels that the capture function of Huawei Ascend P does have a great advantage in speed, because the efficiency of double-clicking the physical button is relatively fast, and there is no need to perform any operation after double-clicking, which simplifies the entire process very thoroughly. It is worth mentioning that after completing the photo shootHuawei Ascend P7The time taken to take this photo will be displayed on the screen, basically between 1.3 seconds and 1.5 seconds.

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
Close-up real shot sample (the actual focus point is far away)

Seize the beautiful moment, Huawei Ascend P7 fast shooting experience
Proof photo

　　　　What needs to be mentioned is that the practice of snapping quickly is to focus as far as possible, taking a full-definition photo, abandoning the effects of blurred background and depth of field. So this is not a conventional shooting method, and if the distance is too close, there will be unsuccessful focusing. It can also be seen from the sample that if you shoot a close-up object, the camera will automatically focus the farthest part of the picture, and when shooting a long-range scene, the whole focusing situation will naturally be much better.

　　　　summaryWhat is it?

　　　　There are many application scenarios for rapid capture in real life, such as walking down the street and seeing a very interesting borrowing screen, friends making very funny moves, cars speeding by, and quick flashes on the TV screen. HuaweiAscend P7This feature allows us to share the little things in our lives with friends and family, and to permanently record precious moments. Whether it is from the perspective of practicality, ease of use, or success rate, Quick Capture is Huawei’sAscend P7One of the indispensable "weapons".

Even the best mobile phone for taking pictures has a problem that is difficult to "overcome", that is, capture. For the fleeting moment, there are many friends who miss it without even lighting up the screen, which is even a little frustrating in addition to regret, but the Huawei Ascend P7 released some time ago has a special capture "skill", let’s see how it is achieved.

Redefining the ultimate fashion, Huawei’s flagship Ascend P7 makes a stunning debut

The Maison de la Mutualité, an ancient century-old building on the left bank of the Seine River in Paris, the international fashion capital, ushered in a lively day. Under the witness of more than 500 media and guests from more than 40 countries, Huawei officially released the most important flagship model of the year, the Ascend P7. The newly launched Huawei Ascend P7 follows the elegance of the P6 and has carried out a new design from the outside to the inside. The exquisite craftsmanship and humanistic design are perfectly combined, combining metal and glass materials. Through metal wire drawing treatment and glass 7-layer coating treatment, it has created a high-texture exquisite craftsmanship, showcasing the beauty of technology and fashion, and has become a new wind vane for product design in the mobile phone industry.

Huawei AscendP7 supports CAT4 LTE network, is equipped with a 5-inch 1080P full high definition screen, and has an ultra-thin body of 6.5mm. The P7 rear 13 million Sony’s latest flagship back-illuminated IMX214 lens, and is equipped with a SLR camera-level independent ISP (image processor). It has the exposure focus separation function only available in professional cameras, and the photosensitive performance and noise reduction ability are significantly improved. Huawei Ascend P7 has a strong low-light shooting performance and excellent camera experience such as 1.2 seconds of extreme speed capture, which can fully meet the needs of night shooting and fast shooting family. In other configurations, it has a built-in integrated 2500mAh battery and supports super power saving mode. When only 10% of the power is left, it can still stand by for more than 24 hours.

"Huawei’s quality-focused strategy over the past three years has gradually paid off. Huawei’s smartphone market share has entered the top three in the world, and its branding impression in key regions such as China and Western Europe has improved significantly. Today, our Ascend P7 is once again challenging industry benchmarks, redefining smartphones in terms of design, photo experience and network connectivity, so as to provide consumers who pursue an excellent experience with an unprecedented experience."

Yves Maitre, executive vice-president of Orange, a world-renowned operator, said, "Orange is pleased to witness the growth of Huawei’s products and brand. Today’s Huawei Ascend P7 is the best product in its class of smartphones, which shows that Huawei’s boutique strategy and long-term accumulation have paid off. As a long-term partner, Orange is very pleased to launch Huawei’s new flagship Ascend P7, bringing a new user experience to thousands of users."

The design of Huawei Ascend P7 is inspired by the famous M?bius ring, showing the beauty of the integration of Eastern and Western cultures in an infinite cycle, making the mobile phone exude a quiet and harmonious natural beauty. With a double-C integrated design inside and outside, the body thickness is only 6.5mm, providing the ultimate ultra-thin fashion charm.

Compared with other smartphones, the Huawei Ascend P7 has a more ground-breaking innovation in the design of the four corners of the mobile phone. Now the four corner designs of smartphones in the industry are mostly rectangular corner designs, while the Huawei Ascend P7 adopts a curved curve design, simulating the natural arc of water droplets dripping down, and integrates into the bottom design of the P7, so that the whole phone shows a pure natural atmosphere. At the same time, this water drop bottom can also bring a more comfortable grip.

The Huawei Ascend P7 is designed with a metal body, and the unique metal wire drawing process gives the Huawei Ascend P7 an unforgettable special texture.

Therefore, Huawei Ascend P7 has completely overturned the previous mobile phone back cover design, using Corning’s third-generation gorilla glass back cover. After being polished by 7-layer process of excellence, the vision is more transparent and three-dimensional, making it the unique "perfect mobile phone back" in the industry. Compared with other traditional back cover processes, Ascend P7 has designed a unique spiral pattern, which integrates the multi-level, meaningful and unobtrusive quality of high-end watches, allowing consumers to see the halo and faint lines from any angle. At the same time, the metal texture of the body is more obvious, thus creating a rich and unique visual beauty.

Huawei Ascend P7 has been fully optimized for mobile phone photography. The rear camera adopts the latest 13 million Sony back-illuminated IMX214 sensor lens, and is equipped with a SLR camera-level independent ISP (image processor). It has the exposure focus separation function only available in professional cameras, and the photosensitive performance is stronger. At the same time, it can perform noise reduction without losing color and detail. It supports manual adjustment of the sensitivity to ISO 800, F2.0 large aperture. This combination makes Huawei Ascend P7 have the most powerful low-light shooting ability in the industry. It can also shoot high-quality photos in very weak light. For example, watching a concert, you can easily shoot the stage scene, friends in bars, KTV parties can also be clearly photographed, so that you will no longer miss the important moments of entertainment and gathering, can be called "party photo artifact". P7 front 8 million camera, using the industry’s extremely rare 5-layer aspherical optical lens and blue glass technology, so that the clarity of the picture is greatly improved, avoiding the purple edge effect, object deformation and other ordinary camera shooting problems, so that many people take selfies, take pictures in front of the landscape and other panoramic selfie effect is better, and make mobile phone shooting more interesting.

On the basis of hardware optimization, the Ascend P7 is equipped with Huawei’s original and patented intelligent image professional image processing engine 2.0, which has deep optimization in the camera shooting algorithm. For scenes with brighter light sources such as starlight and neon lights at night, the Ascend P7 can intelligently judge the shooting scene, adaptively change some control parameters to reduce exposure, avoid overflow of light sources, and shoot more transparent and clear pictures. At the same time, Huawei Ascend P7 also has new optimizations and improvements in shooting experiences such as panoramic shooting, audio photos, and watermark photos. For example, considering the need for news capture in emergency scenarios, the Ascend P7 has designed a 1.2-second high-speed capture function. In the case of a black screen or a locked screen, you can quickly double-click the volume down button to seize the best capture time.

2014-05-08 China Net Finance

Support CAT4 LTE network + extreme power saving mode, etc.: Redefine mobile phone connection

Huawei Ascend P7 supports CAT4 LTE network. As we all know, 4G network has connection stability and power consumption problems at the same time at high speed. Huawei has deep precipitation in 4G communication technology and has end-to-end technical advantages from network side to end point side. It can be adapted and adjusted for specific network parameters, and has made breakthrough optimization in connectivity, thus ensuring the extremely fast connection experience of Huawei Ascend P7 users. Ascend P7 adopts a dual antenna design with a main antenna and a diversity antenna coexisting, which has stronger signal reception and transmission capabilities in LTE network environment. The main antenna adopts Huawei’s original patented technology, which well solves the impact of users holding metal bodies, and the signal optimization is better. In addition, Huawei Ascend P7’s intelligent network selection technology can ensure that users are always in the best connection state. In multiple rounds of rigorous testing, the antenna signal capability of Ascend P7 has been highly recognized by European customers such as Deutsche Telekom and Vodafone, making Huawei Ascend P7 one of the 4G mobile phones with extremely powerful connectivity capabilities on the market.

Huawei Ascend P7 has a built-in 2500mAh lithium polymer battery, which reaches the maximum battery capacity in the extremely compact body. Coupled with Huawei’s original patented intelligent power-saving technology, mild users can use it for more than two days, and heavy users can also use it for one day. In terms of mobile phone power management, Huawei Ascend P7 has added one-click power saving and comprehensive power consumption detection management, which can monitor the operation of mobile phone background applications at any time and choose to close them. If all background applications are closed, the Ascend P7’s measured standby for 10 hours only consumes less than 5% of the power. It is particularly worth mentioning that the Huawei Ascend P7 also adds an extreme power saving mode for users. When the battery is remaining at 10%, the phone is restored to the function mode, and only the function of making calls and sending text messages is retained, which can stand by for more than 24 hours.

In addition, Huawei Ascend P7 has developed a series of interesting accessories, such as a perfect match with Huawei smart bracelet, which can monitor sleep quality, manage sports fitness data, have functions such as mobile phone anti-theft management, remote photography, and even bind keys and mobile APP through the bracelet to help quickly retrieve keys hidden in corners. At the same time, Huawei Ascend P7 also has a variety of exquisite accessories to choose from, such as various color protective cases, flip smart protective cases, etc.

Huawei’s blockbuster flagship Ascend P7 has set off a new trend of smartphones. It is available in three colors: black, white and pink. The global price is 449 euros. It will be sold in more than 30 countries and regions such as the Chinese mainland and Hong Kong, the United Kingdom, Germany, Italy, France and Spain in May. Other markets will be listed one after another. In the Chinese market, Huawei Ascend P7 will launch three standard versions of mobile, China Unicom and telecommunications. It is planned to start pre-sale at 10:00 am on May 8 in Huawei Mall, JD.com, Tmall Huawei Flagship Store, Tang.com, Gome Online, No. 1 Store, and Amazon.

Oriental CEO315 apologizes late at night： the company with the problem undertakes not to attack the anchor individual.

Mr. Wang, a consumer in Jiangsu, bought what Dong Yuhui claimed was "100% wild sea-caught" prawns in the "Oriental Selection" live broadcast room, but he found that these prawns were actually farmed. After the complaint was fruitless for half a year, Mr. Wang chose to sue "Oriental Selection". On the evening of March 15th, Sun Dongxu, CEO of Oriental Selection, responded in the live broadcast room: "Oriental Selection, as a company, will actively solve problems. Thank you for your criticism and tolerance, and we will continue to work hard and move forward. " He said that there is a problem with the company, please don’t attack the anchor individual.

Consumers suspect false propaganda.

Oriental selection:weAlso cheated by the supplier

According to a report on the 14th of Jiangxi Taicheng, on June 14th, 16th and 17th, 2022, Mr. Wang ordered the same frozen shrimp in the "Oriental Selection" live broadcast room three times, with the trade name:White shrimp in Santa, Ecuador, the price is 139 yuan and the weight is 1500g g.

Mr. Wang said that on June 14, 2022, when the Oriental selection anchor sold this shrimp, he introduced the shrimp.100% wild, the fishing area is Ecuador., as indicated in the product details page."Fresh sea catching Pacific prawns"When the shrimp arrived, it was also marked "100% wild" on the box.

Image source: @ 中中中中中中中中中中中中中中中中 screenshot

Later, Mr. Wang found that Dong Yuhui, the anchor with the goods, also introduced the shrimp during the live broadcast.　"100% wild".

Mr. Wang said that at that time, the Oriental selection live broadcast room claimed that this was an imported seafood product, so according to the regulations, the packaging box of this product must have Chinese and English labels. However, the "Ecuador White Shrimp" he received was packaged twice, and this label that should have been there was not attached.The "Chinese and English label" mentioned by Mr. Wang is actually the "instruction manual" of each imported aquatic product.

After the complaint was fruitless for half a year, Mr. Wang chose to sue "Oriental Selection". After the prosecution, Dongfang selected the team staff in the live broadcast room and took the initiative to find Mr. Wang, expressing the hope to handle the matter through consultation. The staff of the "Oriental Selection Live Studio" responded: We found that this supplier (Langhaiqing flagship store) was short of weight and weight, and prawns were mixed with shrimp, and then they blacked out the "Langhaiqing flagship store". Dong Yuhui really said 100% wild in the live broadcast room.But we were also cheated by the supplier.

People’s hot comment: Oriental selection, to choose the real one!

On March 15th, People’s Daily Online commented that Oriental Selection, as a "new recruit" selling goods live, is quite popular both inside and outside the industry. The transformation of New Oriental is not easy. After some twists and turns, it can achieve a lot of achievements, and it has also been praised by many people as an inspirational role model. However, it is undeniable that it is not easy to build a signboard, but it is possible to destroy a signboard overnight. As some netizens said: "Reputation is hard to come by, and it is sold and cherished." Oriental selection, if you want to really choose, you should also choose the truth, which is the foundation of your career.

A lesson worth learning from some criticized live broadcast incidents in recent years is that because the goods brought are inconsistent with the claims, they have been questioned by consumers, thus their reputation has been ruined and even they have been sued. It is a tragedy to bring goods like this, which is a disaster and a fire, and it is not worth the loss. Specific to the selection of the incident in the East, how the real situation needs to be verified, whether there is any false situation, and we should not listen to the facts and take the court ruling as the standard. What is certain is that the public hates fakes, hates false propaganda of anchors, and hates being cheated, so they can’t touch the red line.

Dong Yuhui responded to the hot search for corn prices, "the grain hurts the farmers."

The last time Dongfang Selection was listed on a hot search due to the problem of carrying goods was in September 2022, when it was questioned that "851 pieces of corn were sold from 6 yuan to 8 yuan". Dong Yuhui’s phrase "cheap grain hurts farmers" was understood by some netizens and calmed a potential public opinion storm.

Like the previous "high-priced corn" incident, Weibo netizens have different views on this incident. Some said that the products were removed from the shelves immediately after the problems were found in Oriental Selection, and the processing speed was still quite fast. But more netizens think that since it is "selection", then "selected?" Hey? " Others share shopping experiences that were not so good once.　　

Comprehensive from: national business daily, China Fund News, @ People.com Review.

Editor: Gao Xin

Editor: Zhang Songtao

Audit: Feng Fei

Nongfu Spring, who was scolded by the whole network, made 12 billion last year

Original, Gao Yuzhe, Leopard Transformation

"Core Tips"

Nongfu Spring, which has encountered a huge public opinion storm, has achieved a "two-legged" balance of water and beverages in 2023. However, under the multiple pressures of negative public opinion, upgraded health needs, and intense competition, can the "Porter of Nature" hold the top spot?

Author | Gao Yuzhe

Editing | Xing, Yun

Under the storm, Nongfu Spring still handed over a dazzling financial report.

On the evening of March 26, Nongfu Spring announced on the Hong Kong Stock Exchange that the total revenue in 2023 was 42.667 billion yuan, an increase of 28.4% year-on-year; the net profit attributable to the parent was 12.079 billion yuan, an increase of 42.2% year-on-year. During the reporting period, Nongfu Spring’s gross profit margin increased by 2.1 percentage points from 57.4% in the same period of the previous year to 59.5%.

As of the close of March 27, Nongfu Spring closed at HK $41.25/share, down 1.08%, and the total market value 463.90 billion. In the recently released "2024 Hurun Global Rich List", Nongfu Spring founder and chairperson Zhong Shanyi became China’s richest man for four consecutive years with a wealth of 450 billion yuan.

The annual growth performance is really gratifying, but recently Nongfu Spring has also encountered the biggest public opinion storm since its listing. Since the death of Wahaha founder Zong Qinghou, Nongfu Spring’s market value has evaporated by more than 30 billion Hong Kong dollars, and product sales have also been affected to a certain extent.

It is worth noting that the most eye-catching packaged drinking water in Nongfu Spring in fiscal 2022 contributed 54.9% of total revenue; this proportion dropped to 47.5% in 2023. At the same time, the beverage business grew rapidly, accounting for 51.7% of total revenue, surpassing packaged drinking water for the first time.

Under the upheaval of public opinion and the escalation of health needs, can the "porter of nature" hold the top spot? Drinking water bosses want to be the "beverage brother"?

How much money can "porters" make?

At the beginning of 2024, the bottled water industry staged a leading "melee".

The death of private entrepreneur Zong Qinghou and his past have caused the public’s favorable impression of the Wahaha brand to rise sharply. In addition to the hot search on Wahaha frequency and the soaring sales volume, Nongfu Spring has also been mired in the storm of public opinion. The past between Zong Qinghou and Zhong Shansui has been extended as a story of "Farmer and Snake".

With the fermentation of the incident, the sales of Nongfu Spring were affected. Some media reported that the single-day sales of Nongfu Spring e-commerce platform even dropped from over one million yuan to 50,000 yuan. At present, this storm has not completely subsided. Whether the operating performance of Nongfu Spring will have an impact will be reflected in the first quarter financial report.

The financial report for 2023 once again demonstrates the stable foundation of Nongfu Spring. As a company with a gross profit margin of up to 60%, its revenue and net profit still maintain a good growth rate.

Looking back at the financial reports from 2020 to 2022, the revenue of Nongfu Spring was 22.877 billion yuan, 29.696 billion yuan and 33.239 billion yuan respectively, and the revenue increased by 10.362 billion in three years; to 2023, it increased by nearly 10 billion in only one year.

In terms of net profit, from 2020 to 2022, the net profit attributable to the mother in the same period was 5.277 billion yuan, 7.162 billion yuan and 8.495 billion yuan respectively; in 2023, the net profit of Nongfu Spring was 12.079 billion yuan, an increase of 42.2% year-on-year, and the growth rate increased by 23.6 percentage points compared with the previous year.

Not only did the growth rate of net profit accelerate, but by contrast, the growth rate of net profit exceeded that of revenue.

In China’s packaged drinking water market, Nongfu Spring has always occupied the highest market share. China Resources Yibao, ranked second, did not disclose revenue data for the year in its 2022 sustainability report, only showing a total profit of 1.375 billion yuan.

The earnings report of Nongfu Spring shows that the increase in net profit in 2023 is mainly due to the decrease in the procurement cost of cartons, labels and some raw materials compared with the same period of the previous year. Among the four business segments of Nongfu Spring, the well-known packaged drinking water is the basic plate of its business performance. To a large extent, Nongfu Spring’s strong profitability comes from the high gross profit margin of drinking water.

Why is the gross profit so high? It is because the cost is extremely low. With a gross profit margin of 60%, the unit price of mineral water of 2 yuan is only about 8 cents, and the gross profit is 1.2 yuan. Some media have calculated that, taking each bottle of 400ml packaging water as an example, the polymer PET (polyethylene terephthalate) used to make the bottle costs about 6 cents for materials, about 3 cents for packaging materials (heat shrinkable film, etc.), and about 8 cents for water extraction, labor, and processing. This means that the cost mainly comes from packaging.

The financial report shows that the revenue of Nongfu Spring Packaged Water in 2023 was 20.26 billion yuan, an increase of 10.9% year-on-year. Although the growth rate rebounded from the previous year, it was the lowest among the four major businesses. Obviously, the slowdown in the growth rate of the basic market also brought reminders to the running giants.

Looking for the next eastern leaf

From the perspective of the growth of various businesses, the proportion of beverages in the total revenue of Farmer Mountain has reached more than half, and the first super-packaged drinking water, especially tea beverages, has seen strong growth, further raising the company’s competitive barriers.

Nongfu Spring is divided into four business segments: packaged drinking water represented by bottled water; that is, the tea-drinking segment includes brands such as tea π and Oriental leaves, which have become the second growth curve; functional drinks and juice drinks in a diverse layout, with a large number of products, are regarded as the third growth curve.

Tea products recorded annual revenue of 12.659 billion yuan in 2023, an increase of 83.3% over 2022, accounting for 29.7% of total revenue in 2023. It is worth noting that the revenue scale of this sector in 2022 is nearly 7 billion, with revenue accounting for only 20.8% of the total, indicating that the second growth curve is rising rapidly.

The two largest single products in tea beverage products are Oriental Leaf and Tea Pi, and the sugar-free tea track where Oriental Leaf is located has become a star track in the consumption trend in recent years, and Oriental Leaf is even more powerful.

According to Nielsen data, as of August 2023, Oriental leaves have increased by 114% year-on-year in the past 12 months, outpacing the overall growth rate of the ready-to-drink tea industry by 9 times. Oriental leaves, together with tea π, contributed more than 60% of the increase in the entire ready-to-drink tea market. Oriental leaves have maintained a growth rate of more than 50% for three consecutive years.

Although Nongfu Spring launched the Oriental Leaf product as early as 13 years ago, from a historical perspective, Suntory entered the Chinese market in 1997. Three years later, Coca-Cola and Nestle have successively launched sugar-free and calorie-free products.

At that time, people were enthusiastic about "small sweet water" with high sugar content, including Master Kong’s star single iced black tea, and the Arctic Ocean visible on the streets of Beijing. Not only was the faint oriental leaf mocked, it was also named one of the five worst drinks in China, and even called "dishwashing water".

Oriental leaves can enter the consumer’s line of sight, on the one hand is the increase of people’s health awareness, on the other hand is the rise of the cutting-edge brand Yuan Qi Sen Lin, under the trend of the new consumer era, 0 sugar 0 fat overnight became the standard for young people.

Sugar-free tea is becoming a new trend. Euromonitor data shows that the growth rate of sugar-free tea in China far exceeds that of other tea tracks. From 2017 to 2022, sugary tea has entered a low growth rate, while sugar-free tea will maintain a growth rate of 7.9% in 2022, much higher than that of sugary tea. It is expected that the CAGR of sugar-free tea market will reach 10.2% in 2022-2027.

The rise of the track has inspired new and old players to enter the game. Among them, there are traditional brands represented by Nongfu Spring, Wahaha, Dongpeng Beverage, etc.; there are also new brands represented by Yuan Qi Sen Lin, Chali, tea’stone, etc.

Although Dongfang Leaf has obvious advantages, the entry of various brands has also put huge pressure on the market competition. Yuan Qi Sen Lin’s sugar-free tea product Burning Tea has specifications covering 500ml, 550ml, 600ml and 900ml; Dongpeng Beverage’s Oolong tea launched in 2023 is only 69.9 yuan after 24 bottles are discounted.

Faced with the growth rate of the subdivision track, once it enters the stage of large-scale competition and price war, it will be a big challenge for each company. Moreover, the emerging track market barriers are not large, and young consumers are willing to try early adopters, etc., all of which determine that in addition to the dark horse of Oriental Leaves, it is more secure to create the next star single product.

Chasing 50 billion camp, competing to be the drink brother

In comparison to the packaged drinking water and tea beverage segments, fruit juice beverages and functional beverages performed slightly conservatively in the 2023 full-year financial report.

Nongfu Spring financial report shows that in 2023 functional beverage products recorded annual revenue of 4.90 billion yuan, an increase of 27.7%, accounting for 11.5% of total revenue in 2023; fruit juice beverage product revenue 3.53 billion yuan, an increase of 22.7%, accounting for 8.3% of total revenue in 2023, a decrease.

As the third growth sector in the early layout of Nongfu Spring, there are many competitors in the functional and juice beverage track.

It has a wide range of products, including Screaming, Water Soluble C100, NFC 17.5 °, Power Emperor, etc. In 2023, Nongfu Spring will also continue to introduce new flavors in this field.

However, from the perspective of the industry as a whole, Nongfu Spring’s market share is relatively low. In functional drinks, a larger market share is occupied by Red Bull, Dongpeng Special Drink, and Pulse. In 2021, Red Bull’s market share will exceed 50%, ranking first in the industry; followed by Dongpeng Special Drink and Pulse, accounting for 12% and 7% respectively; the cutting-edge brand Yuan Qi Sen Lin entered the market in 2021 and launched Alien Electrolyte Water in April. A year later, Alien Electrolyte Water became Yuan Qi Sen Lin’s knock-out product to create the second curve.

In the field of juice beverages, Coca-Cola, Huiyuan Juice, and Weiquan Food are the industry leaders, with a market share of the top three, all exceeding 10%. To lead the industry, Nongfu Spring has to face multiple rivals.

As the proportion of beverages continues to increase, Nongfu Spring has realized that water and beverages "walk on two legs".

In most consumers’ minds, "Farmer Mountain is a little sweet" "We don’t produce water, we are just nature’s porters" has long been a popular advertising slogan. In fact, the total revenue of unlisted Wahaha has always been higher than that of Farmer Spring.

In China’s beverage industry, Wahaha is the real leader. From 2021 to 2023, the total revenue of Nongfu Spring is 29.696 billion, 33.239 billion and 42.667 billion; and in 2021, Wahaha’s revenue has exceeded 50 billion. According to the data of the All-China Federation of Industry and Commerce and the summary and commendation conference of Wahaha Group in 2023, Wahaha has maintained a total revenue of more than 50 billion yuan for three consecutive years.

To achieve 50 billion record, there is also the low-key Master Kong. In public cognition, the first thing that comes to mind when mentioning Master Kong is "instant noodles", which is also a leading player in the beverage industry. 2023 annual financial report shows that Master Kong’s beverage growth is slow, but the overall revenue of drinks in 2023 still reached 50.939 billion yuan. Because the gross profit margin of drinks is higher than that of instant noodles, Master Kong has already shifted its business focus to drinks, accounting for more than 60% of the business.

It can be seen that Zhong Shanshan, who has the "richest man" aura, and Nongfu Spring under his leadership, still have many competitors to defeat if they want to become the hegemon of the beverage industry.

Nongfu Spring has indeed laid a solid foundation in the field of bottled water, and the product line in the beverage matrix is also relatively rich, but in the competition for the hegemony of new and old brands, it has the voice over the hands of consumers. Coupled with the fungibility of the drink itself and the diversification of the purchase scene, the era of once relying on a slogan to go the world is gone. To face new brands and strive to be "the first brother of drinks", Nongfu Spring still has to solve problems.

Which drinks do you buy most often?

Original title: "Nongfu Spring, scolded by the whole network, earned 12 billion last year"

Read the original text

No blowing, no black： ask the world how the M9 is, the new height of autonomous full-size SUVs

No matter whether it is a fuel vehicle or a new energy vehicle, as long as it meets consumer demand, it is a good car. What I want to introduce to you today is. Now let’s follow the editor to see what its performance is.

Let’s take a look at the appearance of the M9. The front face of the M9 is in line with the consumer’s aesthetics and looks more dynamic. Coupled with the domineering headlights, the visual effect coincides with the positioning of the whole vehicle. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, etc. To the side of the body, the body size of the car is 5230MM*1999MM*1800MM, the car adopts a stable and atmospheric line, the side looks very beautiful, with large-sized thick-walled tires, the overall visual effect is very fashionable and dynamic. In terms of the rear, the rear looks more fashionable and atmospheric, the tail lights are very deep, and the overall shape is still very durable.

When you come into the car, the interior design is relatively deep, which is in line with the positioning of the car. The steering wheel design of the car is very domineering, and it is made of genuine leather, giving people a bright feeling. From the perspective of the central control, the design of the center console is reasonable, which makes the interior design quite layered and looks very eye-catching. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a dynamic and lively design style, and the display effect is excellent. The car adopts leather seats, and the seats are wrapped in place for overall comfort.

Q Jie M9 matching gearbox, 390KW, 673N.m, power performance is good.

Next, take a look at the configuration, ask the world M9 equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, smart bracelet key, NFC/RFID key, UWB digital key, rear wipers, car ambient lights and other configurations.

After reading the above introduction, let’s make a summary again. Today’s M9 is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations, and the driving experience and space experience are not picky.

Miss Dong, be careful! Lei Jun is doing air conditioning again 1 billion the bet is about to expire!

　　How to take the call?

　　Someone else wants to get a share of the air-conditioning market. This time, it has been replaced by a Xiaomi ecological chain enterprise. How will Dong Mingzhu fight back?

　　On August 10, Zhimi Technology held a new product launch conference in Beijing and officially released its first new air conditioner, Zhimi Full DC Inverter Air Conditioning, priced at 4,399 yuan. The air conditioner model released this time is KFR-35GW/02ZM (M1), and the manufacturer is Sichuan Changhong Air Conditioning Co., Ltd., which directly refers to Gree’s main business.

　　Zhimi happens to be the ecological chain enterprise of Xiaomi, and now it is directly targeting Gree’s main business. This can’t help but make the outside world speculate that as Dong Mingzhu and Lei Jun 1 billion the deadline of the bet is getting closer and closer, the two seem to be becoming more and more hard, just like a master trick, the powerful tricks are often left to the end.

　　Interestingly, before the release of Zhimi Air Conditioning, Gree employees have been working overtime to insist on production, and Gree Electric Appliances will issue a high temperature subsidy of 1,000 yuan for all employees in the peak season. It is initially expected that Gree Electric Appliances will issue a total of over 80 million yuan in additional high temperature subsidies this time.

　　The Mystery of Zhimi’s Life Story

　　What is the relationship between Zhimi and Lei Jun? Let’s take a look at Xiaomi’s statement.

　　On the afternoon of August 10, Xiaomi employees gave the answer: Dear media bosses, the company that released new products such as air conditioners today is Zhimi, not Xiaomi. They are also a company with a valuation of 1 billion dollars…

　　Could it be that Zhimi is just an ecological chain enterprise of Xiaomi, and it is as simple as a cooperative relationship with Xiaomi rather than an affiliation? Xiaomi’s deliberate emphasis on ecological chain enterprises is to downplay that no matter what air conditioner is made, it has nothing to do with Dong Mingzhu and Lei Jun’s gambling game?

　　Went to pick up the development of Zhimi. Zhimi’s A round of financing was led by Lei Jun’s Shunwei Capital, and the company was valued at $250 million at that time. In 2016, Zhimi received a $50 million B round of financing led by GIC (Singapore Government Investment Corporation), and the valuation instantly soared to $1 billion.

　　It is worth noting that part of the sales of this air conditioner from Zhimi will still be included in Xiaomi’s revenue. Zhimi’s press conference mentioned that this air conditioner will be launched on the Mijia Youpin platform of Xiaomi’s boutique lifestyle e-commerce company. Xiaomi said that sales through Xiaomi channels will be included in Xiaomi’s revenue, but sales in other channels will not be included.

　　In addition, through the enterprise inquiry website, it can be found that there are currently only two shareholders of Zhimi Company, one is Su Jun, CEO of Zhimi Technology, who invests 5%. At the same time, Su Jun is also the person in charge of Xiaomi Air Purifier, and the other is Liu De, co-founder and vice president of Xiaomi Technology, who invests up to 95%.

　　The Xiaomi air purifier is the flagship of Xiaomi’s smart home products, and it is also the first product to detonate for home users. It has also been an important product at several Xiaomi conferences in the past.

　　Lei Jun was the first to enter Dong Mingzhu’s hinterland

　　Of course, regardless of the relationship between Zhimi and Xiaomi, many people choose this as another move between Lei Jun and Dong Mingzhu.

　　In 2013, at the CCTV Economic Person of the Year Awards Gala, Lei Jun made a bet to Dong Mingzhu, saying, "If Xiaomi can’t beat Gree in turnover within five years, it will lose to Dong Mingzhu by one dollar." Dong Mingzhu did not show weakness, directly contradicting Lei Jun’s views and implying that it is difficult for companies that only focus on marketing to thrive, and said, "Don’t mention it again for one dollar. If you want to bet, you can bet 1 billion yuan."

　　Lei Jun was the first to make a move. In December 2014, Midea Group announced that it had signed a strategic cooperation agreement with Xiaomi Technology. After the completion of the issuance of shares, Xiaomi Technology will hold 55 million shares of the company, accounting for 1.288% of the company’s total share capital after the issuance. Xiaomi can nominate one of its core senior management personnel as a director of Midea.

　　In fact, Xiaomi’s involvement in air conditioning is not just to gamble with Dong Mingzhu. The core of Xiaomi’s ecosystem is to control users’ end points through mobile phones and establish complete connections. Whether it is Xiaomi itself or the ecological chain enterprises, they are building a complete intelligent end point and service ecosystem around Xiaomi’s ecosystem in products and services.

　　"Big and complete" is Lei Jun’s desire and Xiaomi’s ultimate goal. From the current product line, Mijia products under Xiaomi’s ecological chain have covered all kinds of household appliances from kitchen to living room to bedroom. Air conditioners are still blank, but air conditioners are traditional household appliances, and the investment in production lines and personnel is far beyond what an Internet company can support. It is best to hand them over to ecological chain enterprises.

　　Investing in Midea was the first step to complete the product layout. Not long after the investment, on June 30, 2015, Xiaomi jointly held a media communication meeting with Midea and officially released the i Youth Smart Air Conditioning. However, the sales of this air conditioner were not as good as Lei Jun had imagined. It didn’t take long for the i Youth Smart Air Conditioning to be removed from the shelves of Xiaomi Mall.

　　At that time, when the media interviewed Dong Mingzhu, they asked about the cooperation between Xiaomi and Midea. She said: "I heard that Xiaomi and Midea have cooperated, and Dong Mingzhu is a little anxious. What am I anxious about? Midea’s patent court for stealing Gree ordered you to pay me two million. The two scammers are together, and they are a group of thieves. If one day you have more patents than me and your quality is better than mine, I’m really in a hurry. I have to change myself. I’m going to cheer."

　　In addition to the public opinion that Dong Mingzhu did not admit defeat, in terms of business, Gree began to move towards Xiaomi’s core mobile phone business.

　　Dong Mingzhu Gree mobile phone hits back at Xiaomi

　　In early January 2015, Dong Mingzhu said that "Gree makes mobile phones and destroys Xiaomi in minutes". Then in March, she said that Gree mobile phones will soon be listed. Until the shareholders’ meeting in June of that year, Dong Mingzhu also stressed that there should be no big problem in the future target 50 million department.

　　This scene made many people quite puzzled. What made the air conditioner maker run to make a mobile phone, and the mobile phone maker came to make an air conditioner instead?

　　When Gree mobile phone first came out, it attracted a lot of attention. As the leading player in the air-conditioning industry, it crossed the border into the red sea of competition for mobile phone manufacturers, and it was paired with Dong Mingzhu, a "fast-talking" Internet celebrity chairperson, who could be said to have attracted a lot of attention.

　　But for a long time after that, Gree mobile phones were limited to internal purchases, not only as an annual bonus for employees, but also as a reward for dealers.

　　In fact, Gree has released a total of 3 mobile phones, sales are not satisfactory. The first generation of Gree mobile phone sales are less than 100,000, the second generation of Gree mobile phone is still on sale has been listed for a year, online sales are only about 25,000, the third color world mobile phone listed this year, the official website sales show only about 8000.

　　In this way, the sales of Gree mobile phones are almost 2,000 times worse than Dong Mingzhu’s "small goal" of selling 50 million units a year. It seems that Dong Mingzhu wants to make mobile phones is not so easy.

　　Enter the air conditioner market for the second time with a makeover

　　I youth intelligent air conditioning did not let millet and Lei Jun give up, this time a makeover into the smart rice to enter the air conditioning market again, but allies replaced Changhong.

　　Why did Zhimi choose Changhong? It is reported that after the acquisition of Meiling, Changhong has a technical research and development team of more than 2,000 people, and has many patented technologies. For example, 0.1 degree subtle sensing technology, silent air duct technology, etc. Zhimi air conditioners find Changhong to OEM, at least to ensure that the technology is leading and the quality is guaranteed. Another important reason is that Changhong’s ranking in the field of air conditioners directly determines that Changhong will not abandon Zhimi like Midea did at the beginning.

　　On Changhong’s side, in 2015, Changhong’s financial report showed a huge loss of nearly 2 billion yuan, while the 2016 annual report showed that Changhong turned losses into profits and realized a net profit of 555 million yuan.

　　However, from the content of the annual report, it can be seen that the main reason for Changhong’s turnaround in 2016 was the operation of color TV, IT distribution, company operations, and capital. The annual report did not mention the air-conditioning business.

　　Simply put, what Zhimi needs is Changhong’s technical team, and Changhong needs the Xiaomi brand effect and Internet marketing thinking behind Zhimi. Neither of them means that anyone clings to each other, and the goal is to achieve a win-win situation.

　　Next, let’s see how Miss Dong takes the call.