How to prevent the "cigarette card" that primary school students are addicted to?

  In the video, the children are talking about a game called "cigarette card" with great interest. In many interviews, the reporter found that these so-called "toys", which are cut out from cigarette boxes and folded into cards, are popular among many young people.

  Ms. Li, the parent of the student:Everyone will ask for a "cigarette card" when they meet, but they are too obsessed with this kind of thing, that is, they are already addicted to this kind of "cigarette card".

  Parents of students, Mr. Jiang:I said what are you playing with, kid? He said all the students in the class are playing.

  Not long ago, Mr. Jiang of Chengdu, Sichuan Province found that children and classmates played with "cigarette cards". In order to have more "cigarette cards", children picked them up everywhere on the road. Mr. Jiang recorded the behavior of children with his mobile phone.

  Parents of students, Mr. Jiang:Because I don’t smoke myself, and now he knows more about cigarettes than I do, so he knows what cigarettes are more expensive. Expensive cigarettes, that cigarette shell is folded out to reflect something more, and I began to compare with my classmates.

  In the interview, the reporter found that it is not a case that "cigarette card" causes addiction and comparison among young people.

  Pupils:Good "cigarette cards" must be equal to play.

  Reporter:"Harmony with the World" and "China" (cigarette cards) can play together, can’t they?

  Pupils:Well, we should be equal, or we will lose, and it will be a terrible loss.

  Reporter:What brand does it play with?

  Pupils:No, it’s just the same value (cigarette cards) to play together.

  Addicted to looking for expensive cigarette cases, some children go to the garbage dump to pick them up.

  Pupils:The last time I saw a child picking up a trash can there, I asked you what you were doing. He said, look, I picked up so much from the trash can. He picked up three "Taishan (cigarette case)" and one "Zhonghua (cigarette case)".

  What’s more, some teenagers go astray for expensive "cigarette cards". In July this year, in a certain place in Sichuan, six minors sneaked into a local merchant and stole more than 60,000 yuan of high-grade cigarettes in order to obtain a "cigarette card". Many parents report that the popularity of "cigarette cards" will have a negative impact on the growth of young people.

  Parents of students, Mr. Liu:Now this trend, will you take money from home and buy these cigarettes later? Can it make him addicted? Will you learn to smoke again?

  Parents of students, Mr. Jiang:One of the hazards is that you are exposed to cigarettes too early and have the psychology of keeping up with the joneses. It has had a bad influence on children’s three views. I think this should be a problem that our school, our parents and even the whole society should pay attention to.

  Buy casually on the "cigarette card" online? E-commerce platform sued

  Education departments in Gansu, Hunan, Shandong and other places have successively issued initiatives calling on student groups to boycott "cigarette cards". In May this year, the Office of the State Tobacco Monopoly Bureau issued a special governance notice, requiring local tobacco monopoly bureaus to cooperate with market supervision and other departments to dissuade convenience stores, supermarkets, cultural and sports goods stores around the campus from selling cigarette cases, "cigarette cards" and other items to minors.

  However, the reporter found that the sales and circulation of "cigarette cards" have not been affected much. At present,Online shopping platform has become "Smoke card "Main sales channels.

  In many online e-commerce platforms, the shops where "cigarette cards" are packaged as "toys" are dazzling.

  Li Enze, Secretary General of chinese association on tobacco control Public Welfare Law Professional Committee:They use this "real cigarette card" and "rare cigarette card" to induce minors, and it is clearly written that it is "rare out-of-print cigarette card", and the product name indicates the card, toys, children, etc., which is aimed at children, adolescents and primary and secondary school students to promote sales.

  Li Enze, secretary general of chinese association on tobacco control Public Welfare Law Committee, has long been concerned about the influence of tobacco on teenagers. According to his statistics, there are nearly 10,000 stores selling "cigarette cards" on e-commerce platforms.

  The reporter found that some online shops showed that the sales of "cigarette cards" exceeded 10,000 yuan, and many products were marked with words such as "all by manual inspection", "genuine original genuine cards" and "children’s favorite", and some shops also played slogans such as "cultivating social skills". This year, Li Enze has purchased "cigarette cards" on these e-commerce platforms for three times, and all the cards received are brand-new paper printed with tobacco brand trademarks, except for the first time.

  For the phenomenon of online sales of "cigarette cards", Li Enze repeatedly complained to the e-commerce platform.

  Network e-commerce platform customer service:Because as long as there is demand for this commodity, it must be sold, unless it is said that these commodities are prohibited by our country, then we must not. Some parents will buy them for their children, so we don’t have a good way.

  Network e-commerce platform customer service:This "cigarette card" problem, because there is no specific provision.

  Network e-commerce platform customer service:For the time being, I haven’t received the relevant provisions here, which are explicitly prohibited by the state in this regard.

  Li Enze said that the current situation of selling cigarette products such as "cigarette cards" in e-commerce platforms and related shops is obviously different from the chapters on protecting the rights and interests of minors in laws and regulations such as Advertising Law, Tobacco Monopoly Law and Law on the Protection of Minors.

  Li Enze, Secretary General of chinese association on tobacco control Public Welfare Law Professional Committee:The Law on the Protection of Minors also stipulates that no tobacco advertisements in any form shall be released to minors, so the display and sales behavior of "cigarette card" with tobacco logo is itself an act of promoting and selling tobacco advertisements to minors.

  Li Enze, as a parent, sued the e-commerce platform and the merchants selling "cigarette cards" together, and filed a lawsuit requesting that all the "cigarette cards" displayed and sold by the defendant be removed from the shelves according to law. On October 10th, the case has passed the filing review in Beijing Internet Court.

  Expert: Preventing the hidden danger of "cigarette card" requires consensus from many parties.

  It is understood that although the current relevant laws and regulations have not explicitly prohibited the sale of "cigarette cards" to minors, it can be seen from the existing Advertising Law, Tobacco Monopoly Law and Law on the Protection of Minors that it is the consensus of the whole society to protect minors from the harm of tobacco products. Experts said that to prevent the hidden danger of "smoke card", it is also necessary for many parties to reach a consensus.

  Chu Zhaohui, a researcher at China Academy of Educational Sciences:All schools should strictly implement some regulations prohibiting smoking for students, and students should not touch cigarettes and tobacco products. Second, the relevant businesses, if there is such a sale or hype to minors, the regulatory authorities will supervise them. I think we should also give corresponding punishment to those who speculate on such products on the Internet, especially to minors.

  Chen Yinjiang, Deputy Secretary General of china law society Consumer Protection Law Research Association:Marked with the logo of this kind of cigarette, or the logo of some cigarette brands, it actually has some inducements for minors whose mental development is not very mature. I think some behaviors like this, while improving the relevant legal system in the future, should also be included in the scope of our tobacco products management and strengthen the protection of minors’ rights and interests.

  (Headquarters reporter Pan Hongxu Ma Li Zheng Yi Shandong Taiwan)  

Leshan area eπ 008 is being discounted! Latest offer 188,600, limited-time special offer

[Autohome Leshan Discount Promotion Channel] Recently, a significant price reduction promotion has been ushered in in the Leshan area, with a maximum discount of 28,000 yuan and a minimum starting price of only 188,600 yuan. In order to meet the needs of consumers, we have specially compiled a detailed quotation form, including preferential information for various models. If you are interested in buying eπ 008, please be sure to click "Check Car Price" in the quotation form to get higher discounts.

乐山地区eπ008正在优惠!最新报价18.86万,限时特惠

The exterior design of the eπ 008 is full of futuristic and technological sense. The front face part adopts a closed design, showing a strong futuristic style. The air intake grille is cleverly integrated into the front face lines and integrated with the overall shape, which not only enhances the aerodynamic performance of the vehicle, but also adds a sense of visual hierarchy. The overall style is simple without losing a sense of power, and the body lines are smooth and dynamic, showing a strong sporty atmosphere.

eπ008车身尺寸为5002*1972*1732mm,轴距达到3025mm,拥有宽敞的内部空间。其侧身线条流畅,搭配265/45 R21的轮胎规格,彰显动感与豪华。轮圈采用独特设计,增强了整车的视觉效果和运动气息。

乐山地区eπ008正在优惠!最新报价18.86万,限时特惠

eπ008的内饰采用了简约而现代的设计风格,营造出科技感十足的驾驶舱氛围。方向盘采用了皮质材质,提供了良好的握感,并支持手动上下和前后调节,以适应不同驾驶者的个性化需求。中控台配备了一块15.6英寸的大尺寸触摸屏,集成了多媒体系统、导航、电话和空调等丰富的功能,并支持语音识别控制,提升了驾驶的便捷性。车内配备有多个USB和Type-C接口,方便乘客为各种设备充电,并在前排配备了手机无线充电功能。座椅方面,eπ008使用了仿皮材质,主驾驶座椅和副驾驶座椅均可实现前后、靠背、高低和腰部支撑调节,同时主驾驶位座椅还配备了加热、通风功能和头枕扬声器,提升了乘坐舒适性。此外,电动座椅记忆功能不仅应用于驾驶位和副驾驶位,还延伸到后排座椅,让乘客能够享受到更多定制化的乘坐体验。第二排座椅也具备前后、靠背和腿托调节功能,并且后排座椅支持比例放倒,增加了行李空间的灵活性。

乐山地区eπ008正在优惠!最新报价18.86万,限时特惠

eπ008搭载了一台1.5T 147马力的L4发动机,最大功率为108kW,最大扭矩为210N·m,与电动车单速变速箱相匹配,为车辆提供了强劲的动力输出和平顺的驾驶体验。

汽车之家车主 对eπ008给予了高度评价:“外观大气时尚,不说价格的话都以为得三十?了”,这一评价不仅反映了eπ008的外观设计备受赞誉,同时也突显了其物超所值的性价比,让人不禁对这款车型刮目相看。

Lincoln’s new navigator may make a domestic debut at the Guangzhou Auto Show

  A few days ago, some media said that Lincoln’s new Navigator model will be introduced to the domestic market by the end of this year. In addition, the car will be unveiled at the Guangzhou Auto Show in November and then imported. It is understood that the new Navigator and Ford’s new Conqueror are built on the same platform, continuing the Navigator concept car released in 2016, which is very atmospheric and avant-garde.

  The new Navigator production version continues the overall design style of the previous concept version. The new car adopts the latest design language of the Lincoln family. The chrome-plated medium net is inlaid with the Lincoln LOGO, and the headlight group with LED daytime running lights is added inside, further enhancing the recognition of the front face.

  The new Navigator interior will largely retain the design elements of the concept model, thus fusing the retro design and technology configuration of the new car interior, which is also enough to make us look forward to.

  In the power system part, the new Navigator will be equipped with a 3.5T twin-turbo engine with a maximum output power of 298kW (405Ps) and a peak torque of 651Nm. The transmission part is matched with a 10-speed automatic transmission. In addition, due to the use of a large amount of aluminum materials, the overall body weight of the new car will be further reduced.

Hangzhou Colorful price reduction news! The reserve price 60,800, only this time

Welcome to Autohome Hangzhou Promotion Channel, which brings you the latest automotive market trends. At present, the much-watched Geely model is holding a grand promotion in Hangzhou. It is understood that consumers can enjoy a car purchase discount of up to 14,000 yuan, which further reduces the starting price of this popular SUV to 60,800 yuan. This is a great opportunity not to be missed. Friends who want to seize this discount, please be sure to click "Check Car Price" in the quotation form to get more detailed preferential policies and get the highest discount. Don’t let this great opportunity pass by, act quickly!

杭州缤越大幅降价!底价6.08万,仅此一次

杭州缤越大幅降价!底价6.08万,仅此一次

The car series Colorful shows its exquisite dynamic with a unique side design. The body size is 4330mm*1800mm*1609mm, and the wheelbase is up to 2600mm, giving a spacious ride space. The balanced layout of the front wheelbase 1551mm and the rear wheelbase 1562mm ensures the stability and handling of the vehicle. The tire size is 215/65 R16, and it is matched with a delicate wheel design, which not only enhances the visual effect, but also provides good driving performance. Overall, Colorful’s side lines are smooth and powerful, showing a modern urban style.

杭州缤越大幅降价!底价6.08万,仅此一次

In terms of interior, Geely Binyue creates a comfortable driving environment with its design concept of both refinement and technology. The center console adopts an 8-inch large screen design, which is clear and easy to operate, integrates multimedia functions, and provides USB/Type-C interface to meet the daily entertainment needs of drivers and passengers. The steering wheel is made of plastic material, although it is not a high-end material, but focuses on practicality and durability. The steering wheel supports manual up and down adjustment, making it convenient for the driver to find the most comfortable driving posture. The seat is made of leather/fabric mixed and matched materials, which is comfortable to touch and wear-resistant. The main seat supports front and rear, backrest and high and low 2-way adjustment to ensure passenger comfort. The sub-seat also has front and rear and backrest adjustment to meet the individual needs of passengers. The rear seat also supports proportional reclining, providing convenience for loading bulky items.

杭州缤越大幅降价!底价6.08万,仅此一次

The car is equipped with a 1.5L four-cylinder engine with a maximum power of 93 kW and a maximum torque of 152 Nm, capable of delivering 126 horsepower. Matched with a 5-speed manual transmission, it provides the driver with a stable handling experience. This engine focuses on economy and practicality, and can meet daily driving needs.

In short, for the owner of Autohome, the colorful exterior design is undoubtedly a bright spot. The sharp body lines and fashionable color scheme have won him and his relatives and friends alike. The owner’s personal experience and appreciation have undoubtedly added a bit of charm to this small SUV and made people have a deeper recognition of its appearance design.

Geely Xingyue L’s new model goes on the market, and the configuration is upgraded and sold for 147,700 yuan.

A few days ago, the L2.0TD DCT two-wheel drive Changfeng version and the Zhiqing 1.5T nebula version announced that the new car price was 147,700 yuan and 159,700 yuan respectively. This time, the new car is mainly upgraded in configuration, thus improving product competitiveness.

In terms of appearance, the new car has not changed, and it still adopts the latest design style of the family. The overall shape is atmospheric and fashionable.In terms of body size, the length, width and height are 4770/1895/1689mm and the wheelbase is 2845mm respectively.

In terms of interior, the new car has not changed much, and the triple screen consisting of a meter-long full LCD instrument panel+central control multimedia touch screen+co-pilot display screen is the highlight. This time, the new car is mainly upgraded in configuration and will be standard.L2 driver assistance system, Snapdragon 8155 chip, etc.

In terms of power,Changfeng version is equipped with 2.0T,The maximum power is 160 kW, and the peak value is 325, matching the 7-speed wet dual-clutch gearbox.Zhiqing Nebula Edition is equipped with a 1.5T four-cylinder system.Matching with 3-speed intelligent DHT gearbox, NEDC has a comprehensive cruising range of 1279km.

Personal computer market declines, HP starts layoffs again: more than 4,000 people are laid off in three years.

  Demand in the PC market is weak, and HP announced plans to "slim down".

  After the US stock market closed on November 22, local time, PC manufacturer Hewlett-Packard (HP Inc) released its fourth fiscal quarter results for fiscal year 2022 as of October 31 this year, during which its revenue dropped by 11% to $14.8 billion, with a loss of $3.1 billion. Hewlett-Packard said that it plans to cut 4,000 to 6,000 people around the world in the next three years, or 10% of the 51,000 employees, in order to save costs and achieve transformation.

  Hewlett-Packard said that this "Future Ready Transformation Plan" will reduce the company’s annualized total operating costs by at least $1.4 billion in the next three years, including about $1 billion related to restructuring. Hewlett-Packard said that of the $1 billion, $600 million will be allocated to the fiscal year 2023 ending on October 31, 2023, and the rest will be equally distributed between the fiscal years 2024 and 2025.

  It has been three years since HP last laid off employees. The US Consumer News and Business Channel (CNBC) said that the company’s last layoffs can be traced back to 2019, when HP announced that it would lay off 7,000 to 9,000 employees. As of October 2021, HP had about 51,000 employees.

  In the post-epidemic era, the dividend of home office faded, and consumers’ demand for personal computers decreased, which led to a sharp decline in the shipment of HP’s main product personal computers. Hewlett-Packard’s fourth-quarter financial report shows that the company’s revenue during the period decreased by 11.2% year-on-year to $14.8 billion; The net loss was $2 million, compared with the net profit of $3.1 billion in the same period last year, which turned a profit into a loss.

  Source: HP Quarterly Report

  In the fourth quarter, HP’s Personal Systems division, including personal computers, saw its revenue drop by 13% to US$ 10.3 billion, and its consumer business revenue dropped by 25% and its commercial business revenue dropped by 6%. In terms of shipments, HP’s total shipments decreased by 21% in the fourth quarter, including laptop shipments decreased by 26% and desktop shipments decreased by 3%; From the perspective of profitability, the operating profit margin of the personal system department decreased from 6.9% in the last quarter to 4.5%.

  Source: HP Quarterly Report

  Based on this, HP issued a pessimistic profit guideline. For the next fiscal quarter, the company predicted that the adjusted net profit per share would be 70 cents to 80 cents, which was lower than the analyst’s forecast of 86 cents. For fiscal year 2023, HP expects adjusted net profit per share to be $3.2 to $3.6, which is also lower than the analyst’s forecast of $3.62 per share. The company predicts that the market demand for personal computers will further decline in the next fiscal quarter.

  Not only HP, but also the whole PC market is facing the dilemma of weak demand. According to the report released by research institute Gartner10 in October, global PC shipments totaled 68 million units in the past quarter, down 19.5% year-on-year, which is the biggest decline since the analysis institute began to track the PC market in the mid-1990s.

  Gartner analyst Mikako Kitagawa believes that this marks a historic slowdown in the PC market. He said, "In view of the weak demand for personal computers from consumers and commercial markets, high inventory has become a major problem. Although many companies have carried out large-scale promotion and price reduction, the sales results are disappointing because many consumers have bought new computers in the past two years and there is no demand at present. In terms of business, geopolitical and economic uncertainties lead to more selective IT spending, and personal computers are not on the priority list of consumers. "

  Dell Inc, HP’s competitor, faces the same problem. Dell’s total revenue in the third quarter fell by 6% to $24.7 billion. The company said that the weak PC market will continue, and it is expected that the decline in PC revenue will be even greater in the next quarter.

  As of the close of US stocks on November 22nd, HP rose slightly by 0.75% to close at $29.38 per share.

The Indian government falsely claimed that China’s mobile phone stole information to conduct a large-scale review.

  Overseas networkAugust 16 th According to Indian media reports, the Indian government issued a warning to various mobile phone manufacturers in China for rectification within a time limit on the grounds of "worrying about data leakage endangering security", and began a large-scale review of electronic products imported from China.

  According to the Times of India,The Indian government "suspects that China mobile phone manufacturers are stealing users’ information", such as contact lists and short messages, falsely claiming that they are engaged in "hacking", and issued a warning to the major smartphone manufacturers in China for rectification within a time limit.

  Although Apple, Samsung and Indian mobile phone manufacturers received similar notices, most of them were China mobile phone brands. According to reports, the warning was issued by the Indian Telecommunications Bureau, and a total of 21 companies were notified.

  The Indian media quoted an Indian official as saying, "The government requires these companies to carry out rectification in accordance with India’s safety provisions before August 28, and the government may also conduct audits to ensure that they comply with relevant regulations." The official also said that "if these companies are found to be in violation of regulations, they will be fined".

  According to The Times of India,The Indian government has started a large-scale review of electronic products imported from China on the grounds of "worrying about data leakage endangering security".

  A recent study by Indian Industry Group shows that the market value of China enterprises in India’s emerging telecommunications industry is increasing, reaching nearly $22 billion, which has aroused a strong reaction within the Indian government. They think that these China enterprises may illegally obtain information of individuals, enterprises and government agencies. According to reports, an internal government source said, "IndiaThe government believes that many electronic devices in China transmit or store data in servers in China, which may bring security risks, especially when the border tension between the two countries increases."

  This is not the first time that India has cracked down on China products. According to overseas reports, the Indian government announced on August 9th local time that it would impose anti-dumping duties on 93 kinds of products imported from China.

  According to Indian media reports, the trade balance between China and China is tilted towards China, and the trade deficit has reached 51.09 billion US dollars (about 339.8 billion RMB). A large number of goods imported from China flooded the Indian market, and’s smart phones have won "half of the country" locally, which has greatly hit the local industry. Earlier, a survey agency in India released a report saying that Indian consumers are more willing to buy China goods than local Indian goods. The report quoted the interviewees as saying that among similar products, Indian-made products are expensive, while China products have the most advantages in price and good quality.

  Gao Feng, spokesman of China’s Ministry of Commerce, revealed last month that in the first half of this year, India has launched 12 trade investigations against China, once again becoming the country with the largest number of trade investigations against China.

  According to the 2016 China-India Bilateral Trade Report released by the Indian Embassy in China in February this year, China has replaced the United States and the United Arab Emirates as India’s largest trading partner and the largest source of imports. In 2016, the trade volume between China and India reached US$ 71.18 billion, including US$ 11.75 billion in exports and US$ 59.43 billion in imports. India’s trade deficit with China was US$ 47.68 billion.

  Lan Jianxue, an expert on South Asia at the China Institute of International Studies and a former diplomat in India, said that China has been a key target country for India’s anti-dumping for many years, and it has always been so. However, he stressed that in view of the current tense confrontation between China and India, India’s adoption of this measure at this time does not rule out catering to the extreme anti-China sentiment in its own country. (Compile/Overseas Network Yang Jia)

The Nanjing Net Car Driver Examination is tightened only because the candidates are "not concerned"

  

  CCTV News:Since the Nanjing Network Car Driver Qualification Examination started on February 27th, there have been many cases in which candidates make-up exams or are absent from exams, thus wasting a lot of examination resources. Nanjing traffic department had to change the examination rules from June 1st. Candidates who miss the exam in the future or fail the first make-up exam will have to wait two months before they can apply for the exam again.

  Nanjing’s new online car policy stipulates that those who sign up for the online car driver test can choose their own test time and take the test for free through WeChat after passing the examination by the transportation and public security departments.

  As of May 24th, more than 10,000 people in Nanjing have submitted their applications for the examination. Although the transportation department has arranged the examination at full capacity, up to now, only more than 2,400 people have passed the examination and obtained the qualification certificate.

  Because it was previously stipulated that the exam was free and the time was optional, many people didn’t pay attention to it. Some people tried their luck without reading any books, and they kept applying for make-up exams if they failed the "naked exam". Some people don’t take the exam for no reason, wasting the resources of the exam. Therefore, starting from June 1st, the transportation department made changes to the rules of the online car driver test, and in the short term, candidates can’t take the make-up test many times. If you fail the first exam, it is usually arranged to make up the exam at the same time next week. If you still fail the make-up exam, you can’t apply for it for two months.

  In addition, the transportation department also found that a few candidates cheated or even found someone to take the test during the examination. Once this kind of situation was discovered, not only the results were invalid, but the candidates were not allowed to apply for the online car driver test again within one year.

  The New Deal of Nanjing Online Car Rental stipulates that the transition period for handling relevant documents for online car rental and its drivers will end on July 19th this year. This also means that after July 19, those who have not obtained the qualification certificate of the network car will not be allowed to continue to engage in the network car service until they obtain the relevant documents, otherwise they will face penalties. (CCTV reporter Wu Rui)

24-hour museum, a new landmark of urban nightlife

  On May 18, 2021, the audience participated in the "Fantastic Night" series of activities at the Shanghai Museum of Nature. Xinhua news agency

  The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

  The audience visited the 24-hour museum of Zhejiang Natural Museum. Photo by Zhang Zhenzhen/Bright Picture

  In Chengdu Museum, parents take their children to experience the making of lacquerware in Chengdu at night. Xinhua news agency

    When night falls and the lights are on, can the tired city dwellers find a quiet leisure place and fully enjoy the cultural nourishment, in addition to the lively entertainment and consumption places such as cinemas, bars and KTV? A museum that opens at night may be a very good choice. Regrettably, although museums all over the country have tried to delay opening in recent years, holding night cruises, staying in museums and other activities, museums that normalize "opening at night" are still scarce.

    In Hangzhou, Zhejiang Province, the "24-hour Museum of Zhejiang Natural Museum" has experienced more than 20,000 visitors since it was put into trial operation for more than a month. After entering the summer vacation, the number has continued to climb. The venue is a 300-square-meter small cultural space built by Zhejiang Natural Museum. Its business hours are from 10 am to 24 midnight from Monday to Friday, and it is open 24 hours a day on Saturday and Sunday. This great breakthrough is the first in a state-owned museum. Taking this as a signal, can we expect that "latecomers" may emerge one after another, making museums one of the main venues of urban nightlife?

  1. The audience needs to pull the museum to keep trying.

    Recently, the Changjiang Daily’s continuous report on a "citizen’s suggestion" became a beautiful talk: in late June, Mr. Kang, a citizen of Wuhan, made a suggestion on the message board of Wuhan City. Since the summer, more and more people have visited Hankou River Beach at night, hoping that the Museum of Crossing the Yangtze River next to Yuehan Wharf can be opened at night, adding cultural flavor to the night tour of the river beach. On July 6th, Wuhan Jiangtan Office responded to this suggestion and announced that the opening hours of the Yangtze River Crossing Museum would be adjusted from 12: 30 to 20: 30 every Friday and Saturday from July 8th to August 31st. According to reports, on the day of the opening of the night tour on July 8, the total passenger flow of the museum was 316. Among them, the passenger flow after 16: 30 (the previous closing time) was 146, which was more than doubled compared with the previous data of the same period.

    Equally popular is the 24-hour Museum of Zhejiang Natural Museum, which is located in the center of Hangzhou and has convenient transportation. "In the past, we often received calls from tourists. During the day, we were busy visiting the West Lake and enjoying the beautiful scenery. At night, we wanted to take our children to visit the museum. But most museums are ‘ Nine to five ’ Open, it is difficult to meet everyone’s needs for cultural life. " Yan Hongming, president of Zhejiang Natural Museum, said that the idea of opening a "night museum" came into being as early as 2014. It happened that the museum recently recovered a 310-square-meter facade room along the street, which was suitable for creating a separate cultural new space, and began the preparations for the 24-hour museum.

    On the first day of trial operation, the 24-hour Museum of Zhejiang Natural Museum received more than 700 tourists in 9 hours from 15: 00 to 24: 00. According to the staff, almost every day from 10: 30 to 21: 30 is the peak time because it coincides with the summer vacation. In order to ensure the quality of the exhibition, the venue had to limit the flow to 100 people per hour, and many spectators waited in line outside the door. In order to "miss the peak", some viewers choose to go early in the morning or two or three in the morning on weekends. A citizen left a message after the exhibition: "After the opening of the 24-hour museum, we have another place to visit, which can not only cool off in the summer, but also learn a lot of interesting knowledge of nature."

    In the summer vacation, the 24-hour museum of Zhejiang Natural Museum is "one ticket is hard to find". According to the weekly data, during the week from July 4th to 10th, the museum received an average of 940 people every day. From 16: 00 to 22: 00, three or four hundred people enter the museum every day; From 22: 00 to 24: 00, although there were no more than 50 people on weekdays, it soared to nearly 200 people on weekends.

    "The night at the museum is very special because it has a quiet and visual feeling different from that during the day. This special experience is very attractive to the public. " Chen Lvsheng, former deputy director of the National Museum of China, wrote in the book The Beauty of Museums. He believes that it is very important for the city and the public to extend the opening of the museum to the evening as a normal state. The museum opens at night, regardless of the length of time, which reflects the civilization level and citizen quality of the city where it is located.

    In fact, before the outbreak, in order to promote the prosperity of the night economy, the cultural and tourism departments of some cities planned and organized the "collective action" of museums, which was linked to the night tourist routes of the cities. In August, 2019, Guangzhou Cultural Tourism Bureau organized eight exhibition halls, including Guangzhou Museum and Sun Yat-sen Marshal’s Mansion Memorial Hall, to open at night, that is, it was delayed until 21: 00 every Friday, Saturday and Sunday, and the explanation service was basically the same as that during the day. The Shanghai Cultural Tourism Bureau piloted the normal night tour project of museums for the first time from July to September 2019, and selected 14 pilot museums to extend their opening on Friday night; From June to August, 2021, the number of participating museums expanded to 30, providing citizens and tourists with a rich choice of night tours. Unfortunately, under the influence of the epidemic, the cultural tourism industry is inevitably impacted, and this linkage form of "museum fever" is still gradually recovering.

    On July 12, 2022, the Beijing Municipal Bureau of Culture and Tourism issued a notice that the museums in Beijing will carry out activities such as delayed opening to light up the "night capital" in summer. According to the conditions in the museum, museums will also extend their opening hours in due course, carry out evening cultural activities, or make appropriate arrangements for evening receptions based on planned activities. The museum is becoming a new landmark of people’s nightlife, opening a wonderful "museum night" for the audience in the hot summer.

  2. Diversified museum space makes the audience linger.

    "Giving priority to scientific and educational activities, supplemented by explanations" is the basic orientation of the 24-hour museum of Zhejiang Natural Museum. Perhaps it is this positioning that has made it gather a lot of popularity in the trial operation for more than a month. Hong Lei, a science and education staff member of Zhejiang Natural Museum, told the reporter that in summer, the 24-hour museum will hold several popular science education activities for young people including fossil excavation and volcanic science experiments, and the weekend night show is "locked in early" by many parents and children.

    In order to make the audience of all ages have a pleasant exhibition experience, in this small world of 300 square meters, interactive equipment can be seen everywhere: press the button below the bird specimen, and you can hear its unique singing; Spend 10 yuan’s money on materials. After coloring the fish stick figure, scan it with AR device, and fish will swim lightly on the projection curtain. There is also an interesting device of "I am taller than dinosaurs", and the Meta-Universe Theater can order popular science movies and watch online exhibitions. Tired of watching, the audience can also order a cup of coffee in the reading area, or taste the limited ice cream and dessert in the 24-hour museum. It can be said that "the sparrow is small and complete".

    "Now the development direction of museums, especially the development direction of popular science education and exhibitions, is very different from the traditional museums in the original sense." Hong Lei said that before entering the museum, it was to "see" the exhibition, and the specimens were placed in the showcase of the window. Now, after a series of reforms, there are diversified forms such as scene simulation, interactive exhibits and multimedia on the display, combined with the living specimen showcase, which brings a different experience to the audience.

    During the tour, Hong Lei paid attention to the different interests of audiences of different ages: children like dinosaurs named after Zhejiang land, such as Yang Yandong Yang Dunlong, Lixian Jiangshan Dragon and Lishui Zhejiang Dragon; Young and middle-aged audiences will be more attracted to rocks and minerals and native birds and insects; The elderly audience will prefer to study Chinese herbal medicines and grains. "Taking the animals, plants and minerals around us as the theme is because everyone can come into contact with it at ordinary times, but they don’t understand it. Excavating the knowledge around you can inspire the interest of the audience. " Hong Lei said.

    If "24 hours" is to let more tourists come to the museum through the extension of time, then when the visit is coming to an end, purchasing the museum’s "tailor-made" cultural and creative products is to let the museum integrate into people’s daily lives again. During the trial operation, the 24-hour museum customized butterfly and beetle crystal specimens and the 24-hour museum logo ice cream have met with the audience. Next, the museum will also develop a number of cultural and creative product systems including meteorites and space series.

    It is true that people expect museums to be integrated into the city’s leisure lifestyle at night, so that more cultural resources can be more convenient to get close to. However, if the delayed opening only delays the opening of a huge exhibition hall, it will burden the museum’s manpower and funds, but it will waste resources. Therefore, to make the museum "more exciting at night" is inseparable from the museum’s "crossing the river by feeling the stones" in light of its own actual situation, and it is also inseparable from the support of relevant departments and all walks of life.

  3. Opening at night is "not simple" and faces many challenges.

    "The quality of exhibitions and activities determines the attraction of the night show, and the audience will not come if the door is open." Chen Ceng Lu, director of the Wu Culture Museum, once said in an interview that the evening performances should not only be simple and open, but should be organically combined with educational activities, so that everyone can enjoy it at this time differently from the daytime.

    When it comes to the night activities of the museum, we have to mention the Lantern Festival held by the Palace Museum in 2019. At that time, it became a hot topic because "one ticket is hard to find". The news that "the traffic of grabbing tickets is too large, which leads to the instant collapse of the website server" and "the scalper ticket is up to 9999 yuan" is staggering. The reason is that, in addition to holidays, "scarcity" is the key — — The stunt of "The Palace Museum is open to the public at night for the first time in 94 years" can’t help but make people greedy.

    As a result, discussions have been launched on social platforms: Why can’t night activities be launched regularly, so that more people have the opportunity to participate? Some experts have analyzed that increasing lighting facilities and laying a large number of wires will increase the security risks in the Forbidden City, and ancient buildings with wooden structures cannot afford this risk; Not to mention the difficulty of managing tourists at night, there are still some cultural relics that are not suitable for night exhibitions and need timely rest.

    In fact, it is not only the Forbidden City, but also the museums at all levels in China, which are facing a lot of challenges to normalize the opening at night. Chen Lvsheng believes that it is a great test to create more night shows, because it not only prolongs the working hours of staff, but also faces security problems and increased management costs caused by prolonged opening. Therefore, museums need greater economic investment to maintain their opening at night.

    The Mumu Art Museum (Hall 798), located in Chaoyang District, Beijing, tried to extend its opening hours to 21 o’clock, and at the same time, it was accompanied by night activities such as immersive art healing, concerts and impromptu comedy experiences. "The Art Museum is in the 798 Art Zone, and the passenger flow is obvious ‘ Tide ’ Phenomenon, suitable for extending opening hours on weekends and holidays. At the same time, according to the user survey results, simply extending the opening hours can not significantly promote the audience to see the exhibition, but needs to give the audience an attractive reason. " Han Lin, the founder, said that he would not try to open the museum 24 hours at present, but should make a comprehensive evaluation based on the epidemic prevention policy and the management requirements of the park where the art museum is located, combined with the needs of the audience of the art museum.

    Due to the shortage of manpower, the 24-hour museum of Zhejiang Natural Museum openly recruited supernumerary scientific and educational personnel for the society in early July. According to Yan Hongming, the entire operation and management team of the 24-hour museum consists of nine full-time staff, and two part-time staff were added in the summer. At the same time, the museum also set up a special class for 19 people, including the collection group, the education group, the management group and the security group, to ensure that "the wonderful does not fight".

    At the same time, the challenge of keeping pace with the basic operation, publicity and promotion, human resources management and other costs is whether the museum can provide content and experience that "complement each other" with 24 hours. Which high-quality cultural products to choose to support the night show not only tests the museum’s professional level, but also reflects the museum’s aesthetic vision and artistic ability.

    In recent years, natural history experts often emphasize "locality", that is, telling local stories well, with the aim of letting more people deepen their understanding of the local area and understand the natural environment around them. And the interest in the animals and plants around us is the beginning of ecological protection consciousness.

    If the 9000-square-meter permanent exhibition hall of Hangzhou Pavilion of Zhejiang Natural Museum tells a "grand narrative" from the outbreak of life to the birth of human beings, then the 24-hour museum is an interest camp. More than 300 specimens displayed here are carefully selected from 270,000 collections, all of which are animals, plants and minerals in Zhejiang, and it is planned to update some exhibits from the massive collections every quarter.

    "It is the responsibility and responsibility of our museum people to innovate exhibitions, promote the activation and utilization of collections, protect, inherit and display the outstanding achievements of Chinese civilization." Yan Hongming said that the Zhejiang Museum of Natural History had mobilized the participation and enthusiasm of potential audiences through crowdfunding, crowdsourcing and mass creation. The opening of the 24-hour museum this time is a new attempt to expand all over the country. While using the living museum collections and venue resources, we will focus on the "double reduction" of service and education to help "double promotion" and practice the contemporary mission of "a museum is a big school".

    (Reporter Tang Yige Zhang Yun Lu Jian)

Deng Chao’s new film was released one day and then withdrawn! The embarrassment of China Ping Pong has exposed many problems.

The official micro-release of "China Table Tennis Fight Back" said that the film will be adjusted to a small-scale screening from January 25th/Lunar New Year’s Day, and will resume normal screening on February 17th. The film was released on January 24 this year (the third day of the New Year’s Eve) and ended on the 25th, with a box office of 40.36 million yuan in two days.

This kind of operation, for ordinary people, is really an eye-opener. After seeing a movie for the first time for half a day, I quickly saw that the situation was wrong and hurriedly withdrew the file.

When Guanbo announced the news on Weibo, the wording was very ambiguous and vague, which sounded grandiose, as if to say that there was something wrong with his announcement. But the truth was revealed by some netizens because many cinemas didn’t give China Ping-Pong a chance to be screened at midnight in the underworld, so there was no good screening time, and naturally no one bought a ticket. Seeing that the box office trend is likely to fail to recover the cost, the film side quickly retreated when it saw a bad opportunity.

As soon as the box office was in a mess, he avoided the limelight first, which caused a lot of noise. For a while, the attention of this film was unprecedented. As a matter of fact, before the film was released, because of its embarrassment in these aspects, there have been quite a few tossing, and the subsequent operation has exposed many problems.

The first embarrassment is the embarrassment of its subject matter.

Sports theme is actually a necessary evergreen topic in the film genre. It is reasonable to say that it is not an unpopular and niche thing. But the problem is, it’s about ping pong, the sports strength of China people.

Looking back on the wonderful table tennis matches in China, there can be 180 games a year, and the film is incapable of recreating the wonderful moments of the real table tennis match. Take these young actors who are used in movies as an example. They usually shoot idol dramas with poor attitude, lack of professionalism and insufficient acting skills, not to mention watching them play serious table tennis players in movies. Just a little, it is a big problem to see if their table tennis posture can meet the standard.

Compared with Leap, who told you the story of China volleyball before, the story of China women’s volleyball team has its ups and downs, which is strong enough in itself. It is not as difficult to shoot as China’s table tennis, and it still has not achieved good box office results and word of mouth, not to mention China Table Tennis.

Furthermore, you can finish the film in one sentence, practice the Jedi counterattack hard when you encounter a trough, and finally climb the peak. Everyone is happy and applauding. It seems that it is also a very old-fashioned shooting technique, and it is difficult to be innovative.

The second embarrassment is the director’s embarrassment.

On the eve of the release of China Ping Pong, People’s Daily interviewed two directors, Deng Chao and Yu Baimei. The content of the interview, left is just that set of fixed words, about the original intention of shooting this film, how difficult it is for them to film, and what kind of effect will they show in the end.

However, in the face of this topic, many netizens’ attitudes throughout their lives are: Deng Chao and Yu Baimei are true love, while Sun Li is an accident.

This sentence is actually a little malicious ridicule. Deng Chao and Yu Baimei tied together and brought a lot of junk movies. Even if the film was well arranged, people wouldn’t go to the cinema to watch them at the first time. This is really because the PTSD they gave everyone was too deep. Take a look at the famous bad movies in China’s film history, and the inevitable "Villain Angel" is brought to you by two people. Besides, two people are rotten and don’t know it. I always feel that other people don’t understand the two of them. It seems that the whole audience in China owes them, and they jump up and down when the box office is a little bad. All talk is socialism, but all business is in my heart.

The third embarrassment is the embarrassing schedule.

At first, it was New Year’s Day, and then it was changed to New Year’s Day. This time, it simply withdrew from the Spring Festival file and was rescheduled for February 17.

In order to avoid the two blockbusters "Wandering Earth 2" and "Man Jiang Hong" and prevent them from dying miserably in the fight between the boss and the second child, they chose another schedule. But it’s still the same sentence: if you can hide from the first grade, can you hide from the fifteenth? Later, Marvel Comics returned to the palace, Black Panther on February 7, Ant Man 3 on February 17, and When the Wind Comes Again (actors include Aaron Kwok, Tony Leung Chiu Wai, Du Fu, Tan Yaowen and Ng Cheuk Hai) on February 24. It is said that Titanic will be released again on Valentine’s Day. In case the situation is not good again, the two films "Wandering Earth 2" and "Man Jiang Hong" will be postponed for more than a month, and it will still have to face these opponents. In addition, looking back, how many films were good when they ran away from the enemy?

Douban gave the film seven points, almost average, neither up nor down, neither good nor bad, and left the film with an embarrassment.