月度归档： 2024 年 2 月

＂The Chinese Zodiac＂ will be shown in Korean movies, praising Han Xing and Kwone Sang Woo for their good acting skills.


Jackie Chan Appears at Seoul Press Conference

[Click to view the premiere HD Atlas]

　　　 Movie network news(Compile/Orange KINOMOTO SAKURA) Jackie Chan’s self-directed and self-directed action blockbuster is about to land in South Korea. On the 18th, Jackie Chan attended a film press conference held at Lotte Hotel in Seoul, South Korea. Jackie Chan not only expressed his feelings of visiting Korea again, but also told the behind-the-scenes story of Zodiac, praised his partner Kwone Sang Woo for his superb acting skills, and did not forget to repeatedly emphasize his gratitude to Korean fans. Kwone Sang Woo, on the other hand, was unable to attend the press conference because he was filming a TV series, so he had to appear on the red carpet at night. Korean artists such as Park Jin-young, Miss A, Jeon Hye-bin and Wu Xianjing also came to join the VIP screening.

Jackie Chan believes that he is not an action actor, denies retiring and will continue to make action movies.

　　　 At the meeting that day, Jackie Chan’s action acting became the most important topic. Jackie Chan also performed a variety of action acting skills in Zodiac, including fighting with opponents, climbing up and down the walls of tall buildings, jumping off a helicopter and so on. In particular, the scene of using parachutes to fight against enemies and vicious dogs is impressive. Regarding the title of "action actor", Jackie Chan disapprovingly said: "There are many action actors who are like a flash in the pan, and often disappear quickly and are forgotten by the audience. I am not an action actor, but an actor. In the past 10 years, I have also tried various roles, not only action acting. I hope that everyone can see me as an actor who can perform action scenes, not just an action actor. "
However, Jackie Chan’s acting skills are indispensable. Jackie Chan revealed that when shooting the scene of grabbing the animal head over the volcano, he really suffered a volcanic eruption. "At that time, it was possible to really die, but on second thought, I thought it would be very handsome if I really died like that!"


Jackie Chan doesn’t need body double’s dangerous moves to go into battle himself.

　　　 Compared with the previous rumors of retirement, Jackie Chan clarified: "I will continue to play until I can’t shoot. However, Zodiac should be the one with the most action scenes and the highest intensity among all the films I have shot. In this sense, it can also be said that Zodiac is my last action movie. " The Chinese Zodiac has a common theme all over the world. Although every country shouts that global culture is one, it always evades the history of plundering other countries’ cultural relics in the war. Jackie Chan also hopes to convey a positive message through this film, calling for "returning things to their original owners".

Next page: Jackie Chan praised Kwone Sang Woo’s acting skills and professionalism.

The love of fat girls also has spring. The New Blind Date Conference teaches you how to regain your confidence.

Everyone deserves love, and it has nothing to do with being tall or thin. I know all the reasons. When it comes to dating and choosing a spouse, the fat girl always passes by fate, and it seems to be over before it starts. In Jiangsu Satellite TV’s "New Blind Date Conference" program, Tang Wenjun is a typical representative of such a fat girl. She has a successful career. She takes the initiative, but she always comes back disappointed. Finally, in last week’s program, the appearance of Xu Tianqi broke people’s secular prejudice and made a fat girl like Tang Wenjun have the spring of love.
Fat girls are overweight in love, too? Tang Wenjun was moved to hold hands and shed tears on the stage.
In Tang Wenjun’s words, he and the male guest Xu Tianqi are really a high-dimensional fit. In the program, Xu Tianqi said that he wants a close love, and the ideal partner should have his own career, and he should make achievements and have a say in his work. And Tang Wenjun, like Xu Tianqi, has been in business for many years, falling off the bottom of failure and enjoying the joy of success. As the founder of the media company, Tang Wenjun has stood at a height that can rival Xu Tianqi.
On the body problem that Tang Wenjun is most concerned about, Xu Tianqi answered like this. "I think appearance is a condition below personality and career, so I don’t really care about the appearance and figure of the other half." As soon as this statement came out, Tang Wenjun finally showed a smile that he had not seen for a long time on the stage.
After Tang Wenjun and Xu Tianqi succeeded in holding hands, the girlfriends sitting in the seats of relatives and friends were moved to tears. "In the world of fat people, I always look forward to love, and it has a sad color. Therefore, the two of them together also inspired me and made me look forward to the blank feelings. As long as it is good enough, sincere enough, and always yearning for love, the person who belongs to you will definitely be on the road. "
This touching expression has also injected a shot in the arm into many chubby girls in front of the TV. "There will always be people who don’t mind your height, appearance and so on, but pay more attention to your inner world, so be sure to refuel the duck!" "Be a sister who braves the wind and waves. We are not afraid of gossip and secular prejudice. We will be happy!" The audience said in succession.
Should parents keep their distance after marriage? The mode of family getting along is hotly debated.
In addition to Tang Wenjun’s romantic hand-in-hand, last week’s "New Blind Date Conference" once again triggered a big discussion among the audience about marriage and family. In the program, male guest Lu Ye put forward a rather "novel" view. He believes that marriage does not make two families become one family, but changes from two families to three families. "I think parents should keep a certain distance after marriage." Lu Ye’s ideal family mode is that three small families respect each other, they will not accept living with their parents, and the elderly on both sides should not interfere too much in their children’s lives.
After the program was broadcast, the sense of distance between in-laws became the focus of audience’s attention. Some viewers agree with Lu Ye’s idea that it is an eternal truth that distance produces beauty. "Originally, there were enough contradictions between mother-in-law and daughter-in-law. Let both parents get involved recently, and it will only be messy." "One thousand mother and mother-in-law make a little unhappy, this caught in the middle of the couple? So it’s better not to get too close. " However, some viewers believe that friction between people is inevitable, but family can overcome everything. "Four old people can travel together and take care of their children together, which is another kind of happiness." "If the four old people get along well, it will greatly reduce the burden on young people. I think Bailey is harmless."
Do you want to reason with your girlfriend? The secret of the attribute of "straight man"
On the stage of the "New Blind Date Conference", there have been many masters of science and engineering who are immersed in their own small world, but they are more or less at a loss in love. In last week’s program, Zhang Zhichao, a 27-year-old Nanjing guy, said without hesitation, "Love is a subject that I will never delve into."
From Zhang Zhichao’s own description, you will find that he is a typical "straight man": he doesn’t like taking photos, traveling or following dramas, and his biggest hobbies are playing ball games and reading books. In the eyes of the audience, the most obvious label of Zhang Zhichao’s straight male attribute is that he wants to find a reasonable girlfriend. In his view, love can be right or wrong, but there is something in itself. "We should analyze the problems first, so as to avoid and summarize them in the future." Zhang Zhichao seems to be more obsessed with solving problems than comforting his girlfriend.
This view has also triggered a heated discussion among female compatriots in front of the TV. "The starting point is good, but my girlfriend is angry, and it is useless to reason." "Didn’t he hear a word? That is never to reason with girls. In the end, the truth is clear, and the girlfriend can be gone! " The audience joked.
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The legend has been brilliant for 20 years, and the landmarks of 15 cities have been lit up simultaneously, leading a new era of beauty.

　　In 2024, the legend of the classic domestic beauty brand celebrated its 20th anniversary. At this landmark moment, Legend has opened a new round of "screen-brushing" mode — — Since December 20th, Legend has landed in the golden landmarks of 15 core cities such as North, Shanghai, Guangzhou and Shenzhen, bringing another brand feast.

　　The brand advertisement was launched in an all-round way, covering outdoor buildings, high-speed trains, airports, high-end office buildings and elevators in residential buildings, and so on, and grabbing the eye-catching focus of every city with the potential of C. Legend’s brand image and product charm in this life have been displayed in an all-round, wide-ranging and three-dimensional way, reaching more consumers.

　　As the star product of legendary life, the legendary life lipstick, which has been selling well all over the world for nearly 17 years, has once again become the protagonist of this brand feast. In the crowded golden hub of 15 cities, the lipstick image of "a lipstick is naturally excellent" can be seen along the road, attracting many pedestrians to stop and scan the code, hoping to understand and experience it in depth. This beauty artifact, which combines lipstick, lipstick and lip mask, has quickly opened up the market in the beauty field with its excellent quality and lasting reputation since its launch. Over the years, its repurchase rate and favorable rate have continued to rise, and it has become a benchmark product in the lip care industry.

　　The success of Legend in this life is not accidental, but the inevitable result of its 20-year ingenuity. Since its establishment in 2004, Legend has always adhered to the concept of "keeping the original heart with ingenuity", and produced every product with heart based on consumer demand. Through its own factory, independent research and development, independent production mode, Legend has not only ensured the quality and reputation of products, but also demonstrated the hard power of domestic products.

　　In order to bring consumers a higher quality product experience, Legend has invested heavily in building its own factory and introduced international advanced automatic and intelligent production lines. At the same time, the factory is also equipped with a 100,000-level GMP clean workshop and five international standard system certifications to ensure that each product can be produced in a safe and hygienic environment. In addition, Legend has set up a professional R&D center in this life, which has gathered a large number of outstanding talents in the fields of medicine and biology, and is committed to technological innovation and product research and development.

　　In the choice of raw materials, Legend is also strictly controlled in this life. In order to find better raw material suppliers, Legend has adopted the strategy of "global raw material optimization" and established strategic cooperative relations with international famous raw material suppliers. This pursuit of Excellence in raw materials and strict screening ensure that every legendary product in this life can have excellent quality and competitiveness.

　　Standing at the brand-new starting point of the 20th anniversary, Legend will continue to adhere to the ingenious inheritance, continue to deepen research and development, constantly polish products and services, and bring consumers a more perfect skin care experience. At the same time, Legend will embrace market changes and challenges with a more open and inclusive attitude in this life, empower a beautiful life state and take firm steps towards the brilliant journey of the next 20 years!

Daily skin care notice ｜ Qingsong, the leader of beauty OEM, lost money for 3 years. Blue Moon only sounded the profit warning because of high marketing expenses？

Source: Sina Securities

　　Produced by: Sina Finance Research Institute of Listed Companies

　　Author: New Consumer Proposition /cici

　　On January 31, the A-share 2023 annual report was announced, and the listed companies with excellent and poor performance in the daily chemical skin care industry were unveiled, and the industrial prosperity was unobstructed. Among the listed companies in the skin care and daily chemical industry that we are concerned about, a total of 6 companies have issued performance forecasts, and 4 listed companies have pre-increased, namely Jinbo Bio, Freda, Marubi and Shuiyang; There are two listed companies whose performance forecast "sounded the alarm" in 2023, namely Blue Moon Group and Qingsong Shares.

　　Among them, Qingsong Co., Ltd., as the leading OEM of beauty and skin care, has weak profitability, and its main body of cosmetics business is Northbell acquired at a high premium, thus forming a huge goodwill. After the performance commitment period, Northbell’s "performance changed dramatically" and suffered successive losses in 2021-2022, which also led to huge goodwill accrual in 2021 and 2022. It is worth noting that in 2023, Northbell’s revenue declined and its net profit continued to lose money, which is also the fundamental reason for the sluggish performance of Qingsong.

　　For Blue Moon Group, the market leader of household cleaning care, we think that the fundamental reason for its performance loss is still the serious product homogeneity and the channel expansion that is less than expected, and the marketing expenditure is greatly increased or secondary.

　　Why is it difficult to make money in the upstream of the foundry leader Qingsong?

　　Although the daily chemical skin care foundry is located in the upstream link of the cosmetics industry chain, it is often a section with weak profitability in the industry chain, which is closely related to the low bargaining power and high production cost of the foundry. Among all the listed companies of daily chemical skin care that released the performance forecast, only Qingsong Co., Ltd., the foundry leader, continued its performance loss.

　　The original core business of Qingsong Co., Ltd. mainly includes beauty OEM and turpentine processing. At the end of 2022, the company completed the divestiture of turpentine deep processing business, and the company’s main business structure also changed to cosmetics business. The company’s main income and profits were concentrated in cosmetics business.

　　In 2023, after the divestiture of turpentine deep processing business, the company’s performance did not bring many surprises to investors. It is expected that the annual revenue will decline and the net profit will continue to lose money. Specifically, the company expects to achieve a total revenue of 1.9-2 billion yuan in 2023, which is expected to decrease by 31.44%-34.87% year-on-year; The loss of net profit attributable to shareholders of listed companies is 50-63 million, and the loss of net profit not attributable to the mother is 48-61 million. The net profit attributable to the mother and the net profit not attributable to the mother are still struggling in the whirlpool of losses.

　　The main body of cosmetics business of Qingsong Co., Ltd. is Northbell. Northbell is mainly engaged in cosmetics ODM business, and its main products include masks, skin care products, wet wipes, etc. Its cooperative domestic brands cover many well-known brands of skin care and daily chemical listed companies, such as Perfect Diary under Yixian E-commerce, Winona under Betaine, etc. The cooperative listed companies include shanghai jahwa, Freda, Huaxi Bio, Betaine, etc.

　　Although it cooperates with a number of big brands, Northbell’s own profitability is not strong. In 2019, Qingsong acquired 90% equity of Northbell at a price of 2.43 billion yuan, forming a goodwill of 1.366 billion yuan. The corresponding performance commitment is: the audited net profit attributable to the owner of the parent company after deducting non-recurring gains and losses realized by Northbell in 2018 is not less than 200 million yuan; Northbell’s total net profit in 2018 and 2019 is not less than 440 million yuan; Northbell’s total net profit in 2018, 2019 and 2020 is not less than 728 million yuan.

　　From 2018 to 2020, Northbell realized net profit of RMB 210 million, RMB 243 million and RMB 287 million respectively, and accumulated net profit of RMB 740 million, fulfilling its performance commitment. After the performance commitment period, Northbell’s performance immediately changed face. In 2021, the operating income was 2.509 billion yuan, down 6.05% year-on-year, and the operating profit was 66 million yuan, which turned from profit to loss year-on-year.

　　It is worth noting that in 2023, the company devoted almost all its energy to the cosmetics business and failed to turn losses. According to the company’s performance forecast, in 2023, Northbell’s revenue will decline and its net profit will be lost. It is estimated that its operating income will be 1.9-2 billion yuan, down year-on-year; The estimated net profit loss is 45-38 million yuan.

　　Blue Moon sounded a profit warning due to increased marketing expenses? In the first half of the year, sales by category and offline channels dropped sharply.

　　On January 17th, Blue Moon Group, which was listed on the Hong Kong stock market, issued a profit warning with pre-reduced performance. It is expected that by the end of fiscal year 2023, the comprehensive profit attributable to shareholders of the company will be reduced by not less than HK$ 230 million compared with HK$ 611.4 million attributable to shareholders of the company for the year ended December 31, 2022.

　　According to the company’s announcement, the decrease in expected profit is mainly due to the increase in sales and promotion expenses, including increasing publicity through different sales channels, multimedia, omni-channel and consumer education to enhance the coverage of various sales and distribution channels and new products. It is noteworthy that in the first half of 2023, the company’s sales and distribution expenditure was HK$ 1.059 billion, a year-on-year decrease of 7.7%. This may indicate that in the third and fourth quarters of 2023, Blue Moon Group increased its marketing expenses.

　　The core reason for Blue Moon Group to increase its marketing expenditure may still lie in the serious homogenization of products and the unexpected channel development. The slogan "Blue Moon, Creating a New Era of Laundry in China" is deeply rooted in people’s hearts, and the brand of Blue Moon has become synonymous with laundry detergent. At the beginning of 2012, the market share of Blue Moon has reached 52.7%.

　　However, due to technical barriers and low barriers to entry, the dividend period of the Blue Moon did not last long. Domestic and foreign daily chemical enterprises urgently laid out the laundry detergent market and raced around the land, and the market quickly became a red sea from the blue ocean.

　　In order to compete for market share, brands spare no effort in marketing. Inviting popular stars to speak on their behalf and reducing prices have become the necessary marketing means for going out of the circle. Under this influence, the blue moon’s unique pattern has also been threatened by domestic and foreign brands such as Libai, Carving, Verus, Jinfang and Mystery. Although "winning the first comprehensive share of similar products for N consecutive years" is the core propaganda point of Blue Moon, several head enterprises are evenly matched, and the gap is small. The market share of Blue Moon Group is far less than that in the early stage of industry development.

　　With the intensification of brand competition in the market, Blue Moon Group is also slightly passive. In the first half of 2023, the sales of various products of the company fell sharply, of which the income of clothing cleaning and care products was HK$ 1.958 billion, down 20.1% year-on-year. The income from personal cleaning care products was HK$ 120 million, down 47.9% year-on-year; The income from household cleaning care products was HK$ 145 million, down 28.2% year-on-year.

(Sales of products in the first half of 2023 Source: Company Financial Report)

　　In addition to product marketing, online and offline channel development is equally important for daily chemical brands. Judging from the channel expansion of Blue Moon in recent years, Blue Moon was removed from KA stores such as RT Mart and Carrefour in June 2015. Although Blue Moon returned to hypermarkets in a low-key manner in 2017, this move also weakened the advantages of Blue Moon’s offline channels to some extent.

　　In terms of channels, in the first half of 2023, the sales of offline distributor channels and direct sales to major customers declined significantly. Among them, online channel sales accounted for the highest proportion of HK$ 1.448 billion, down 1.9% year-on-year; The second channel of sales accounted for the offline distributor channel, with sales of HK$ 642 million, down 40.5% year-on-year; The revenue from direct sales to major customers was HK$ 132 million, down 49.5% year-on-year.

(Sales by channel in the first half of 2023 Source: Company Financial Report)

　　In the first half of 2023, the sales by category and channel dropped sharply, and the marketing expenses dropped. The company attributed the main reason for the decline in profit to the increase in marketing expenses or it was difficult to convince investors. Specifically, the root cause of Blue Moon Group’s profit decline in 2023 is the decline in sales of a certain category of products, or the decline in sales of a certain channel, as well as the overall inventory situation of the company, which remains to be further analyzed after the company’s official financial report is issued.

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Is it going to snow in Zhejiang？ Two cold air impacts Taizhou.

Today (February 2), Zhejiang Meteorological Service Center issued the latest forecast reminder: Before New Year’s Eve, it will be rainy in our province, and there will be sleet or snow in the mountainous areas of central Zhejiang on June 6-7. This also means that before New Year’s Eve, it is expected to snow again in Zhejiang.

In terms of temperature, on the morning of the 6 th, the temperature in our province fell below freezing point, and the lowest temperature was 0 ~-2 C in most parts of the province, with thin ice; The mountainous area is-3 ~-5℃ with freezing.

What’s the weather like next in Taizhou?

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Two cold air effects

Return to fine weather on New Year’s Eve.

Taizhou Meteorological Observatory reminds: Until New Year’s Eve, it was basically rainy weather in our city, and the visibility was low. There were two cold air effects, and the temperature fluctuated greatly. The temperature began to be lower on the 6th.

Before New Year’s Eve, except for cloudy weather during the day on February 5 (next Monday), it continued to rain and the visibility was low. Among them, on February 4th (Sunday), affected by the convergence of cold and warm air, there were showers and local thunderstorms, with moderate rainfall and heavy rain in central and southern areas. In addition, the warm and humid air flow developed from 6 to 7 (next Tuesday to Wednesday), and there was an obvious rainfall process in our city. Rain weakened on the 8th (29th), and it returned to fine weather on the 9th (New Year’s Eve).

The temperature rose on the 3rd to 4th (weekend). A new strong cold air will go south in the middle of the night after the 4th (Sunday), and the temperature will drop obviously in the early part of next week, which is lower than normal. On the morning of 8th to 9th (29th to New Year’s Eve), the minimum temperature dropped to 0 ~ 2℃ in the northern area and 2 ~ 4℃ in other areas.

Coastal gale: there were 8 ~ 9 gale in the coastal sea of our city from the evening of 4th to 9th.

short-range forecast

Today: It’s cloudy with showers sometimes.

Tomorrow: it will rain in the shade.

The day after tomorrow: cloudy to moderate rain, some heavy rain

The highest temperature in the daytime today: 9 ~ 11℃

Minimum temperature tomorrow morning: 5 ~ 7℃

Tomorrow’s urban temperature: 8 ~ 15℃

The acquired urban temperature: 8 ~ 13℃

Coastal sea surface: the wind from north to northeast is 6, and the gust is 7-8.

Taizhou Meteorological Observatory

February 2, 2024

Pay attention to the returning weather

In the next few days, we will usher in the peak period of epic freezing rain and snow, which is also the key period of rain and snow influence in Spring Festival travel rush before the festival.

Starting today, as the south branch trough moves eastward and deepens, the Jianghuai cyclone is generated. Under the double favorable conditions, a large amount of warm and humid air flows directly inland, and in the process of going northward, it meets with the cold air that is constantly infiltrating southward in the north. Under the cold and warm confrontation, it will stimulate a larger and stronger rain and snow freezing weather, of which 3-4 days will be the strongest stage of this round of precipitation.

The freezing rain and snow weather lasts for a long time, which has a great impact on Spring Festival travel rush. It is best to remind returnees to avoid the period of strong rain and snow on February 4, and try to avoid areas with heavy freezing rain and snow in southern Henan, Hubei and other places, pay attention to the weather and road traffic information along the way in time, arrange the travel time and route reasonably, and go home safely.

Open to traffic! Wenling main city takes 10 minutes to get on the expressway.

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Notice of Taizhou fire safety centralized attack, investigation and rectification action

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Original title: "Is it going to snow in Zhejiang? Two cold air influences Taizhou.

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Love New Year’s Eve Bus Driver： The husband and wife have to be on duty during the Spring Festival, so even today is the New Year’s Eve ahead of schedule.


Original title: Love New Year’s Eve Bus Driver: The husband and wife have to be on duty during the Spring Festival, even if they celebrate New Year’s Eve in advance today.

New Hainan Client, Nanhai Net February 3 news (Reporter Wang Xiaochang) On the morning of February 3, Huang Jinshi, a bus driver who participated in the "Charity Hainan Media Beauty and Co-existence" love New Year’s Eve event, took the couplets he wanted from the calligraphy teacher, found an open space and carefully placed them, waiting for the ink to dry up.

Master Huang is putting the newly written couplets. Reporter Wang Xiaochang photo

"This is my fifth Spring Festival in Hainan, but it is the second time to post couplets." Master Huang is a native of Liaoning. In 2019, in order to give his sick mother a better convalescent environment, he and his wife resolutely decided to move their family to Hainan. In that year, he became a bus driver, and his wife took care of her mother and found a job in an old-age care institution. "When we spent the first Spring Festival in Hainan, although we rented a house, we also posted a pair of couplets to celebrate."

But things didn’t work out. More than three years ago, after Master Huang’s mother died, their family hadn’t posted couplets for three years, so this year’s Spring Festival became the second time he posted couplets after he settled in Hainan.

"The house we are renting now has front and back doors, so we asked the calligraphy teachers for two pairs." Master Huang looked at the couplet and said with satisfaction. For the upcoming Spring Festival holiday, Master Huang chose to stick to his post. "I have to be on duty from the first day to the sixth day." Master Huang said that their team has local colleagues in Hainan, and they all need to go home because of customs. "My wife and I have a holiday, but we live a simpler life, so we can work more and let our colleagues go home and have a good year." Master Huang also said that his wife is also going to work in her post during the Spring Festival holiday, because she works in a nursing home, and holidays are also the busiest time.

"This is my first time to participate in such a large-scale New Year’s Eve event. Since I have to be on duty during the Spring Festival, I will regard today as New Year’s Eve." Master Huang said that during his recent years in Hainan, he and his wife bought seafood and cooked it themselves, instead of going to restaurants outside. This activity not only allowed him to eat the New Year’s Eve dinner in advance, but also allowed him to get together with his rare colleagues, which made him feel that the busy year had been affirmed by everyone. (Wang Xiaochang)

It’s snowing, and all the traffic police in Qiaokou are on the road to navigate

Changjiang Daily Greater Wuhan Client February 3 rd (correspondent Du Zewen, reporter Cindy Wei)February 2nd is the New Year’s Eve, and it is also the peak period in Spring Festival travel rush. The snow and snow suddenly hit overnight, and the roads were covered with ice. Qiaokou traffic police quickly adjusted their service deployment, and all the staff went on the road, keeping a close eye on the road sections with concentrated traffic, steep slopes and thick ice, and the bridge ring road sections, constantly patrolling and preventing, reminding passing vehicles, carrying out ice melting and snow removal, and helping people in trouble, thus becoming a "beacon light" for ensuring safety on the snowy road.
Click on the picture below.Check the cold wave to deal with "all-in-one"
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[Editor: sugar man]
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The spring beauty market ushered in a turning point in demand, and brands rushed into the refined track.

Wake up in the spring, and the mood of wanting to be beautiful grows wantonly in the new spring.

According to the data released by the National Bureau of Statistics, the total retail sales of social consumer goods reached 7,706.7 billion yuan in January and February 2023, a year-on-year increase of 3.5%. Among them, the total retail sales of cosmetics was 65.6 billion yuan, up 3.8% year-on-year, achieving the first positive growth since August 2022, and the cosmetics market showed obvious warming momentum.

Recently, Vipshop joined hands with many well-known beauty brands to launch a consumer survey called # Vipshop Beauty Awakening Plan #, and based on the platform sales data, brand feedback and nearly 1,500 netizens’ responses from platforms such as Weibo, Xiaohongshu, bilibili and Zhihu, it released the "2023 Beauty Awakening Trend" (hereinafter referred to as "Trend"). Trend shows that since the beginning of this year, the trend of making-up first, refined demand and streamlined skin care has been remarkable, which has brought new development space and growth point to the beauty market.

Trend 1: under the recovery of the market, make-up is the first to start.

In the vibrant spring, bright makeup makes people feel happier and more confident socially. Benefiting from the full liberalization of consumption and social scenes, makeup consumption took the lead in the first quarter of 2023, which sounded the clarion call for the recovery of the beauty market.

According to the data of Vipshop, from January to mid-March, 2023, the sales volume of platform makeup increased by 6.24% month-on-month, among which lip makeup and eye makeup products increased the most obviously, increasing by 15.3% and 18.6% month-on-month. In terms of brands, the sales of domestic beauty brands, such as Huaxizi, Kazilan and Tangduo, have increased significantly, with an increase of 17.1%, 24.9% and 20.6% respectively.

Geographically, the sales of beauty cosmetics in first-tier and new first-tier cities have increased significantly. For example, the sales of beauty cosmetics in Beijing, Shanghai, Guangzhou and Shenzhen increased by 20% to 40% month-on-month, and the growth rates of Chengdu and Chongqing, the "most beautiful cities", both exceeded 80%. Among the top ten cities in beauty sales, Xi ‘an increased by 101.9% month-on-month, ranking first in the country in terms of growth rate.

Trend 2: The consumer demand is refined, and the subdivided track is optimistic.

With the refinement of consumer demand, more and more beauty brands further expand their product lines and capture opportunities to segment the track. Taking Tangduo as an example, in 2022, innovative products, such as high-gloss capacity-repairing disk and ultra-fine eyeliner, were introduced in addition to the dominant categories such as eye shadow and blush, which formed a more perfect product layout and quickly seized the market segment.

At the same time, consumers’ awareness of cosmetics has improved rapidly, which puts forward higher requirements for the brand’s product strength. The person in charge of the Lancer brand pointed out that many "component parties" are even familiar with the basic formula and efficacy features of the products, and the beauty track will continue to "roll the efficacy" and "roll the research and development".

In addition, the refinement of demand is also reflected in the consumption scene+style. The person in charge of Maybelline brand said, "With the stratification, diversification and refinement of consumer demand, beauty care brands gradually break the circle boundary and expand brand influence through topic innovation with different emotions and scenes."

Trend 3: quality consumption prevails, and subtraction skin care becomes a hot spot.

# vipshop Beauty Awakening Plan # Consumer survey results show that nearly half of the consumers surveyed have reported that their consumption mentality has tended to be calm in the past three years, and their choices have become more rational, paying more attention to product quality. "I used to buy what I used to buy, but now I prefer to be short of it, and I will choose products that are of good quality and suitable for me."

The person in charge of Maybelline brand believes that consumers’ pursuit for the quality and details of beauty products reflects a typical attitude towards self-satisfaction.

The ever-changing lifestyle is reshaping the relationship between consumers and beauty care. A person in the beauty industry said, "Under the influence of environmental awareness and healthiness, consumers are increasingly favoring products with natural raw materials and safe ingredients. In terms of makeup, more consumers began to’ do subtraction’, praised natural and clean makeup, bid farewell to exaggeration and pursue originality. "

After more than half a year’s market downturn, the prosperity of the cosmetics industry has greatly increased. Cosmetics are selling well during Valentine’s Day 214 and Women’s Day 3.8 this year, which also makes brands optimistic about the next market trend.

The person in charge of the Orange Blossom brand said, "When the overall social mobility returns to normal, the vitality of the market is increasingly displayed. More importantly, we have seen more confidence in the industry, which comes from the supply chain, channels, consumers, and even more from various brands in the industry. This makes us look forward to the overall recovery of the beauty industry. "

The person in charge of Vipshop’s beauty cosmetics said: "As the original intention of the Spring Awakening Plan, Vipshop hopes to join hands with beauty brands in spring and start from spring."

Reporting/feedback

＂Olympic Experience Field＂ public welfare activities let people feel ＂swimming without water＂

　　Xinhuanet Changchun October 10 th "It’s so fresh! You can swim without water! " On the scene of Changchun Station, the "Olympic Experience Field" which was opened to the public free of charge on the 10th, the reporter and the people witnessed a device to realize "waterless swimming".

　　"This device is called an isokinetic stretcher. The experiencer can experience the fun of’ swimming without water’ as long as he lies on the stool in the middle, holds the stretcher with both hands and fixes his feet on the bracket." On the morning of the 10th, Zhang Ke, a staff member of the swimming experience hall of FAW-Volkswagen Olympic Experience Field, told reporters that this equipment was introduced to China in 2001. After improvement, it was mainly used for the training of professional athletes. This is the first time to meet the people.

　　Under the introduction of Zhang Kezheng, many visitors are eager to try. "How cool! And you can do all the strokes! The limbs are as tired as swimming in the water, "Ms. Teng, a citizen, told reporters after the experience. The reporter found that the size of the isokinetic stretcher is similar to that of the treadmill, and there are quantitative data such as speed, training time, amount of work done and action times on the instrument.

　　Zhang Ke said: "At first, this equipment was invented mainly to ensure that professional swimmers can train without water. Now, it can make people swim without water in the Olympic experience activities, giving people a sense of novelty. It can be said that this kind of equipment is entirely possible to enter the gym one day and become a new project of national fitness. "

　　"FAW-Volkswagen Olympic Experience Field" is a large-scale Olympic public welfare promotion activity with national participation. The first stop of Changchun Station will last from 9th to 14th, and then it will land in Shanghai, Guangzhou, Beijing, Chengdu and other cities in turn, lasting for 6 months.

Editor: Zhu Xinrui

700 sanitation workers were invited to hold a crowdfunding banquet in Yichang, Hubei Province.

　　On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue

　　On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue

　　On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue

　　On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue

　　On the evening of February 1st, a grand "Dumpling Banquet" was warmly held in Xiling District, Yichang City, Hubei Province, and 700 sanitation workers were hosted by local caring enterprises to welcome the arrival of the New Year. The event also raised 21,000 yuan by crowdfunding to buy one-year family accident insurance for 700 sanitation workers. Mei Jun, deputy head of Xiling District, Yichang City, proposed that caring for the environment should start from everyone, so that sanitation workers can bend their backs less and sweat less, respect their labor results and make the city better. The event was hosted by the Xiling District Committee and District Government of Yichang City, with the support of more than 20 caring enterprises. Photo by Hu Xinyue