The military training syllabus for senior high school students shall be issued for no less than 7 days.

Recently, the Ministry of Education and the National Defense Mobilization Department of the Central Military Commission jointly issued the "Teaching Outline of Military Training for Senior High School Students" (hereinafter referred to as the "Outline"), clarifying that the military training teaching for senior high school students includes two parts: basic military knowledge and basic military skills. The teaching time is 7 to 14 days, with a total of 56 class hours of no less than 7 days. The assessment results are included in the students’ comprehensive quality evaluation files.

The "Outline" stipulates that the teaching content of military training for senior high school students includes compulsory training content and optional training content. Among them, there are 24 classes of basic military knowledge, 12 classes of compulsory training and 12 classes of elective training; There are 88 class hours of basic military skills, 44 class hours of compulsory training and 44 class hours of optional training.

In the arrangement of teaching subjects, the "Outline" stipulates that basic military knowledge includes the knowledge of the people’s army, modern national defense, services and arms, and on-the-spot teaching, while basic military skills include queue action, light weapons shooting, bombing, tactical action, fighting foundation and military sports, health and rescue, and map reading.

Encourage schools to actively offer school-based courses on military knowledge and skills training and teaching, and broaden the teaching content of military training.

In terms of the teaching team, the teachers who teach basic military knowledge are equipped by the school on a full-time and part-time basis, and the instructors who train basic military skills are the backbone of the active forces, reserve forces and militia. The school can hire retired soldiers to participate in the military training of students.

"Four New Economies", Who is Riding the Wind and Surging the Waves —— Observation on the Entrepreneurial Innovation Groups in Hubei Province

Under the wave of entrepreneurial innovation, what kind of groups are riding the waves? On August 14th, the Provincial Administration for Industry and Commerce issued the "Analysis Report on the Development of Private Enterprises in the Province", which sorted out the entrepreneurial groups of the "four new economies" for the first time. The report shows that in 2018, the business environment in our province continued to improve, and young people became the main force of investment and industry.

East Lake High-tech "Four New Economies" entrepreneurs rank first in the province.

"The tablets and laptops that are popular now will disappear in the future because of it." In the laboratory of Wuhan Shangsai Optoelectronic Company, Mu Guangyuan, the founder and CEO, gently shook the white powder in the glass bottle, saying that this powder is the key material of the screen. It used to be imported from foreign companies, but now it has been reversed. The products independently developed by the company are exported to foreign countries.

Wuhan Shangsai Optoelectronic Technology Co., Ltd. is a global supplier of OLED (Organic Light Emitting Diode) core materials, mainly through scientific and technological innovation to break the international technology monopoly and enter the international market.

Mu Guangyuan said that OLED has the advantages of self-luminescence, wide viewing angle, low power consumption and extremely high reaction speed, and has broad market prospects. However, most of the related technologies are mastered by Japanese, Korean, European and other enterprises. Although China has a certain OLED industry foundation, its industrial chain is still not perfect, so it is urgent to develop OLED materials.

Through the independent research and development of the team, last year, Shangsai team won the gold medal in the third China "internet plus" University Student Innovation and Entrepreneurship Competition with the development of new OLED materials, and it is currently in the process of industrialization.

According to incomplete statistics, as of the first half of the year, there were 63,371 private enterprises in the "four new economies" in the province, including 25,471 new technology enterprises, 27,233 new industries, 10,155 new formats and 512 new models. In the regional division of "Four New Economies", there are 10,084 "Four New Economies" enterprises in Wuhan Donghu High-tech Zone, accounting for 16% of the province’s "Four New Economies", ranking first in the province.

From the perspective of industry distribution, information transmission software and information technology service industry have become one of the fastest rising industries.

Groups under the age of 40 become the main force of entrepreneurship

Shirts and trousers, talking to audience Kan Kan. For Wang Xingze, born in 1989, these "listeners" are sometimes students and sometimes customers.

Undoubtedly, Wang Xingze is regarded as a "schoolmaster" by everyone, and he has an academic resume of scientific research all the way: he was sent to Peking University from Huanggang Middle School, and successively obtained six master’s and doctoral degrees from MIT, Cambridge University and Stanford University, and served as a senior engineer of computer vision in Silicon Valley and an artificial intelligence scientist on Wall Street. Less than 30 years old, he is already a professor at the School of Physics, Huazhong University of Science and Technology.

In August 2017, Wang Xingze registered and established Helian Technology Co., Ltd. in Wuhan, with the main direction of holographic full-frequency machine vision system.

"Simply put, it is to further improve artificial intelligence through Optics Valley photoelectric technology, which can be applied to unmanned driving, industrial testing and other fields." Wang Xingze said that since its establishment, the company has received more than 100 million yuan in financing from many institutions such as Sequoia Capital, Baidu Venture Capital and Lenovo Star.

The relevant person in charge of industrial and commercial registration Branch said that with the increasing efforts of governments at all levels to promote "mass entrepreneurship and innovation", the enthusiasm of the younger generation for entrepreneurial innovation has been constantly stimulated.

By the end of last year, according to the age structure of newly established private entrepreneurs, entrepreneurs under 40 accounted for 55%, entrepreneurs aged 40 to 60 accounted for 40.95%, and entrepreneurs over 60 accounted for 4.05%. Compared with the age structure of entrepreneurs in 2016 and 2015, the number of entrepreneurs under 40 increased by 74,400 and 135,400 respectively. The most dynamic and creative group under 40 has gradually become the main force of entrepreneurship.

The data shows that entrepreneurs under the age of 40 prefer high-tech industries such as information transmission, software and information technology services, scientific research and technical services; Entrepreneurs over the age of 40 focus on traditional economic industries such as manufacturing, agriculture, forestry, animal husbandry and fishery.

Chen Zhongbin, an associate professor at the School of Economics and Management of Wuhan University, said that there are many colleges and universities in Hubei, and the support for young people’s employment and entrepreneurship has been increasing in recent years. In particular, a series of favorable policies such as the "Million College Students Studying in China Project" have been introduced, and young people’s willingness to start businesses and innovate in Hubei is even stronger.

Chen Zhongbin said that for college students, academics are important, but academics and entrepreneurial innovation do not conflict, but complement each other. College students should not only talk about entrepreneurial innovation, but also dare to practice and lay a solid foundation for future integration with society.

Entrepreneurship is a gender-free movement.

Elegance and intellectuality are the first impressions left by Wei Jun to many people. After graduating from Huazhong Agricultural University, she obtained a doctorate in developmental biology and stem cell biology in the UK, and entered famous universities and scientific research institutions such as Cambridge University in the UK to engage in research on the application of gene editing stem cells.

In 2017, Wei Jun returned to China with his many years’ research achievement "Induced Pluripotent Stem Cell Medical Application Project" and founded Wuhan Ruijian Pharmaceutical Technology Co., Ltd., hoping to care for more people’s health with the help of the power of induced pluripotent stem cell technology (iPS).

In recent years, female entrepreneurs have gradually grown into an important force in entrepreneurial groups. Judging from the composition of shareholders of newly established private enterprises from 2015 to 2017, the number of female entrepreneurs in the past three years was 138,200, 165,800 and 200,500, respectively, accounting for 33.66%, 32.80% and 33.31% of the shareholders of newly established private enterprises in that year, which basically remained at about 30%.

Female entrepreneurs are mainly concentrated in wholesale and retail, leasing and business services, manufacturing, scientific research and technical services, construction and other industries, accounting for 36.84%, 17.38%, 7.38%, 7.11% and 6.53% of female entrepreneurial groups respectively.

According to the analysis of relevant persons, there is not much difference between the industries where women entrepreneurs are concentrated and those of newly established private enterprises as a whole, which shows to some extent that women entrepreneurs do not choose industries with fewer men to avoid competition because of gender differences.

Wei Jun said, "Entrepreneurship will not produce different success criteria because of the gender of the founders. Entrepreneurship is a’ gender-free movement’." She admits that although she has encountered many difficulties in the process of starting a business, she also feels the increasingly perfect entrepreneurial environment and believes that the difficulties will be resolved. (Reporter Jess Zhang)

With these six symptoms, we should be highly alert to sudden cardiac death.

Red Net News October 20 th(Correspondent Peng Binbin) Mr. Li (pseudonym) is a big truck driver. He is 35 years old and has been suffering from fatigue, chest pain and palpitation since early September. He mistakenly thought it was overwork and didn’t attract attention. On October 12, Mr. Li’s symptoms suddenly worsened, and his chest pain made him unable to sleep. He was rushed to the Cardiovascular Rehabilitation Department of the Second People’s Hospital of Hunan Province for treatment.

Immediately, Mr. Li was diagnosed with coronary heart disease, and after a week of active treatment, the symptoms such as chest pain and palpitation were obviously relieved. "Mr. Li himself suffers from diabetes, hypertension, overwork, mental stress, obesity, etc. He is a high-risk group of coronary heart disease, which can easily lead to sudden death once he gets sick."

Coronary artery (coronary artery) is an artery that supplies blood to the heart. When coronary artery atherosclerosis causes lumen stenosis or occlusion, it leads to myocardial ischemia, hypoxia or necrosis, which in turn leads to chest pain, chest tightness and other discomfort. This heart disease is called coronary heart disease.

"More than 80% of the causes of sudden death are caused by heart, and the common one is coronary heart disease, which is coronary atherosclerotic heart disease". According to the statistics of National Cardiovascular Center, the number of sudden cardiac death in China is as high as 550,000 every year, which is equivalent to one person dying of sudden cardiac death every minute, and 43% of them are under 40 years old. "The cause of the high mortality rate of people under 40 years old is related to the stress, chronic fatigue and the neglect of disease at that age, so once the disease occurs, it is more dangerous than the elderly."

Xing Zuzhong, director and chief physician of Cardiovascular Rehabilitation of the Second People’s Hospital of Hunan Province, said that the main risk factors for coronary heart disease are age, sex, dyslipidemia, hypertension, smoking, diabetes, abnormal glucose tolerance and obesity. Therefore, preventive measures should be taken, such as quitting smoking and drinking, improving lifestyle, including controlling weight, increasing exercise, limiting sodium intake, etc., controlling blood pressure below 140/90mmHg, reducing blood fat, stabilizing plaque and preventing platelet aggregation.

"Once you find one of the six symptoms, such as palpitation, acute dyspnea, chest pain, dizziness and even fainting, chest tightness, and blackness in front of your eyes, you should be highly alert to sudden cardiac death." Xing Zuzhong reminded that it is easy to get tired, the left side of your back, your arms and teeth have unexplained pain, your lips and nails are purple, and your lower limbs are edema. It may also be a "distress signal" sent by your heart. When you have these symptoms, you should check them in time to prevent accidents.

What is the effect of distributing Chinese herbal sachets in Fangcang Hospital?

  Since ancient times, there has been a saying in China that "carrying a vanilla bag is not afraid of five pests". After the outbreak of COVID-19, Chinese medicine colleges and medical units in Shanghai, Nanjing, Guangzhou and other places have worked out the prescription of epidemic prevention sachets according to the physical characteristics of local residents, and rushed to make sachets. The Guangzhou medical team also brought the sachet into Jianghan Fangcang Hospital in Wuhan, and the patients praised it.

  Can Chinese herbal sachets prevent epidemic? So amazing? What principle?

  These drugs are hidden in the sachet of traditional Chinese medicine

 

  COVID-19 belongs to the category of "epidemic disease" in traditional Chinese medicine, and the disease is caused by the feeling of "epidemic disease".

  The traditional Chinese medicine in the epidemic prevention sachet is mainly aromatic and dampness-eliminating, which has the effects of exorcising evil spirits and strengthening the body resistance.

  The traditional medicine team of the Second People’s Hospital of Guangdong Province entered Wuhan Jianghan Fangcang Hospital. After clinical observation, the traditional Chinese medicines such as Rhizoma Atractylodis, Notopterygii Rhizoma, Bupleuri Radix, Radix et Rhizoma Rhei, Herba Asari, Evodia rutaecarpa, Eupatorium, Folium Artemisiae Argyi, and Herba Menthae were formulated to form an epidemic prevention sachet, so as to play the roles of aromatic expelling filth, invigorating spleen and regulating stomach, regulating qi and relieving depression, inducing resuscitation, expelling toxin and killing insects.

  The prescription of epidemic prevention sachet published by Zhou Zhongying, a master of traditional Chinese medicine, contains seven kinds of traditional Chinese medicines, such as Pogostemon cablin, Atractylodes rhizome, Angelica dahurica, Amomum tsaoko, Acorus calamus, Folium Artemisiae Argyi and Borneolum Syntheticum, with emphasis on removing filth, removing turbidity and detoxifying.

  Yuyao Hospital of Traditional Chinese Medicine in Zhejiang Province has many years’ experience in using anti-flu sachets, and has also drawn up sachets composed of 14 Chinese medicines, including Atractylodes rhizome, Notopterygium root, honeysuckle flower, angelica dahurica, Amomum tsaoko and borneol.

  Chinese herbal sachet can kill virus and inhibit bacteria.

  Modern research believes that the fragrant smell of Chinese herbal medicines in sachets can form a high-concentration microenvironment around the human body, which can purify the air, kill viruses and inhibit bacteria. Modern research shows that traditional Chinese medicines with aromatic smell, such as Folium Artemisiae Argyi and Rhizoma Atractylodis, have a good killing effect on bacteria in the air.

  A study shows that Chinese herbal sachets can reduce the number of Staphylococcus aureus, Pseudomonas aeruginosa, Escherichia coli and Candida albicans in the air. In addition to air disinfection and antibacterial, Rhizoma Atractylodis also has anti-inflammatory, gastrointestinal motility promoting and gastric emptying functions. The volatile oil of Eupatorium odoratum contains cymene, nerolidol acetate and 5-methyl thymol B, which can directly inhibit influenza virus. The compatibility of Radix Angelicae Dahuricae and Radix Saposhnikoviae has strong antiviral activity and can effectively kill respiratory syncytial virus. Pogostemon cablin oil in Pogostemon cablin has broad-spectrum antiviral effect, which can kill or inhibit respiratory syncytial virus, adenovirus, coxsackie virus and influenza A virus. The volatile oil of Schizonepeta tenuifolia can resist influenza A virus.

  Epidemic prevention mechanism of traditional Chinese medicine sachet

  Traditional Chinese medicines in sachets generally have a fragrant smell. By using their functions of "dredging meridians, dredging collaterals, inducing resuscitation and penetrating bones", the meridian system of zang-fu organs can be dredged through oral and nasal inhalation and skin and meridian point absorption, and the human body can be adjusted as a whole, thus playing the role of avoiding filth and turbidity and preventing diseases.

  Through clinical trials and animal experiments, scientists have found that the human respiratory mucosa can secrete more immunologically active substances — — Secretory immunoglobulin A(SIgA) and immunoglobulin G(IgG). These immunoreactive substances have been found to play a protective role in the body’s immunity, which can effectively resist bacteria and viruses. SIgA is the main antibody in human mucosal immunity, which can inhibit the growth and reproduction of pathogenic bacteria in respiratory mucosa, thus reducing the probability of colds and respiratory related infectious diseases. Some experiments also found that the therapeutic effect of aerosol inhalation of SIgA-containing preparations on pneumonia in children is better than that of aerosol therapy with antibiotics.

  Chinese herbal sachet can prevent and treat colds.

  Traditional Chinese medicine sachet plays a role in preventing and treating colds mainly through strengthening the body resistance and eliminating pathogenic factors.

  At present, the research shows that Chinese herbal sachet can enhance the immune function of people with low immunity. In addition, the aromatic Chinese medicine in the sachet will stimulate the brain to secrete and release hormones with sedative effect, which will relieve people’s stress, thus improving the quality of sleep and enhancing the healthy qi of the human body.

  Traditional Chinese medicine sachets commonly used to prevent and treat colds are mainly aromatic herbs such as angelica dahurica, mint, perilla leaf, agastache rugosa and Schizonepeta tenuifolia.

  Usage of traditional Chinese medicine sachet

  It is recommended to place the sachet of traditional Chinese medicine in the lining of clothes, office, bedside, pillow or wardrobe, sniff it from time to time, and replace the contents of traditional Chinese medicine after 2 weeks or the smell disappears, and use it continuously for more than 2 months.

  1. It can be used by adults and children, especially for those who are prone to colds due to physical weakness.

  2, pregnant women are prohibited, and people with skin allergies should use it with caution.

  3. If there is a rash or itching during use, stop using it.

Russia-Philippines First Military Exercise: Philippines Seeking Independence, Russia Seeking Breakthrough, Rebuilding Balance and Beauty Constrained

  American allies are going to engage in joint military exercises with American opponents. The news focused the global attention.

  On January 3rd, Rear Admiral Edward mikhailov, deputy commander of the Russian Pacific Fleet, who is leading the fleet to visit the Philippines, said that Russia and the Philippines will hold joint anti-piracy and anti-terrorism drills in the near future. If it goes smoothly, it will be the first joint military exercise between the Russian and Philippine navies.

  In addition, inviting the Russian navy to visit and purchase weapons from Russia, the Philippines has been quite enthusiastic about military cooperation with Russia recently.

  You come and I fight.

  Recently, the military cooperation between the Philippines and Russia has made great strides.

  RIA Novosti reported on the 4th that Igor Hovayev, Russian ambassador to the Philippines, recently revealed that Russia is ready to supply modern weapons to the Philippines, including airplanes, helicopters and submarines. "Not second-hand weapons, but the latest weapons." Igor Hovayev stressed.

  Philippine Defense Minister Delfin Lorenzana also said after his visit to Moscow in December last year that the Philippine military was considering purchasing sniper rifles from Russia.

  At the same time, an anti-submarine destroyer and a supply ship of the Russian Navy are on a friendly visit to Manila. Rear Admiral Edward mikhailov, deputy commander of the Russian Pacific Fleet, said that during the six-day visit starting from January 2, Russia will show the Philippine military a lot of equipment carried by the two warships.

  It is reported that this is the third time that a Russian warship has visited the Philippines, and it is also the first time since Philippine President Duterte took office. "After Philippine President Duterte distanced himself from the United States, two Russian warships rarely docked in the Philippines." AFP said.

  In addition to weapons orders and Russian military visits to the Philippines, what is more striking is the upcoming joint military exercise between Russia and the Philippines. Agence France-Presse quoted Edward mikhailov as saying that the planned joint military exercise would focus on combating piracy and terrorism.

  This is not difficult to think of the "last military exercise" held by the Philippines and the "big brother" America. Last October, the US-Philippines amphibious landing joint military exercise was held in Manila. Almost at the same time, Duterte announced that he would soon terminate his joint military exercise with the United States. At that time, it was also reported that the preliminary list of weapons purchased by the Philippines from Russia had been completed. Prior to this, Russia had never provided any weapons to the Philippines.

  All along, the military exercise partners of the Philippines are traditional allies of the United States and western countries such as Japan and Australia. This time, why did the Philippines turn around and play hot with Russia?

  Philippines seeks independence and Russia seeks breakthrough.

  "No matter for Russia or the Philippines, this military exercise is not playing ordinary cards." Xu Liping, deputy director of Southeast Asia Research Center of China Academy of Social Sciences, said in an interview with this reporter.

  The mind of the Philippines is not difficult to speculate. Since taking office in June last year, the new President Duterte has been adjusting his foreign policy in a high-profile way in an attempt to reduce his dependence on the United States. After following the United States for decades, the Philippines is increasingly aware that it is playing an unequal role as a "little brother" in this alliance. To pursue our own interests, we must be more active in dealing with big countries.

  In November last year, Russian satellite news network reported that Duterte said that the Philippines is willing to buy Russian weapons if there is funds. "In the future, it is possible for us to deal with the EU and Russia on arms trade, because the United States seems to have cancelled the order to supply arms to the Philippines."

  This joint military exercise is no exception. "To some extent, this military exercise with Russia is precisely to show the United States the firm determination and will of the Duterte government to adhere to independent diplomacy." Xu Liping pointed out that now is the window period of US-Philippines relations. The Duterte administration and the Obama administration have had many festivals, and US President-elect Trump is about to take office. At this critical time, the Philippines invited Russian warships to visit and even held a joint military exercise. In fact, this move is used as a card to put pressure on the United States to show its strong will to carry out more independent diplomacy in the future.

  In Russia’s view, trapped in the strategic containment of Europe and the United States, now is also a good window of opportunity. In an interview with RIA Novosti last December, Russian Deputy Foreign Minister Morcourt Lov said that Russia regards the Philippines as a promising partner in the Asia-Pacific region and is ready to help the Philippines strengthen its defense capabilities.

  "Since 2003, Russia has been looking for its own diplomatic breakthrough. One of the important directions is to turn eastward and strengthen cooperation with ASEAN." Gao Fei, director of the Russian Research Center of the Foreign Affairs University, pointed out to this newspaper that the symbolic and political significance of the approach of Russia and the Philippines, whether it is selling weapons, joint military exercises or oral statements, is far greater than the military significance. As he said, although Russia has sold weapons to other ASEAN countries before, this time it is cooperating with an important ally of the United States in the Asia-Pacific region. "This is a major change in itself and a major blow to the US policy of containing Russia."

  For Russia, the greatest success of this military exercise may be to turn American allies into their friends.

  Rebuilding the beauty of balance is restricted

  "This will not affect the attitude of the United States towards cooperation with the Philippines." Russian satellite news network reported on January 4th that John Kirby, a spokesman for the State Council in the United States, said that the military partnership between Washington and Manila was "important and comprehensive" when asked how to comment on the possible maritime military exercises in Moscow and Manila in the near future.

  Will the relationship between the United States and the Philippines really be "unscathed"? Xu Liping doesn’t think so. "Since the Obama administration, the Philippine policy toward the United States has been adjusted and there have been some tensions. This Russian-Philippine military exercise is undoubtedly an enhancement of this adjustment. " Xu Liping pointed out that at present, Duterte is more cautious about whether the relationship between the United States and the Philippines will improve after Trump takes office. Therefore, he should pay more attention to expanding pragmatic cooperative relations with Russia and other countries and strive for more chips in the game with the United States.

  For the United States, the bad news may not only be the "hereditary territory" of the Philippines. In the future, in order to alleviate the pressure of strategic game and even military confrontation with the United States, Europe and other western camps, Russia will continue to seize the breakthrough of "looking eastward" and its military presence in the Asia-Pacific region will continue to strengthen.

  Experts believe that this is a hedge against the future military presence and strengthening of the United States in this region, and will form constraints to some extent. The Russian-Philippine military exercise is actually a break of the monopoly situation that the United States is trying to form in the Asia-Pacific region.

  In fact, it is not just the Philippines that is turning. It is worth noting that in 2017, as the new rotating presidency of ASEAN, the Philippines will host the new East Asia Summit. According to the usual practice, the United States and Russia, as foreign countries in the region, will be invited to participate. By then, how the Philippines will demonstrate its diplomatic skills and skills is worthy of attention. The analysis points out that the Philippines’ enthusiasm with Russia this time reflects to some extent that in the new period and under new conditions, the whole ASEAN’s great power balance strategy will really enter a pragmatic stage. "In the past, this great power balance strategy was mainly reflected in seeking a balance between the United States and China. This time, bringing Russia in will be a new means for ASEAN." Xu Liping said.

  In this regard, Russia is naturally happy to see it. "Russia will make further use of cooperation with eastern countries to deal with western countries." Gao Fei pointed out that for Russia, "as long as there is an opportunity, it will seize it immediately."

Down payment by stages, fracture price reduction, developers sell houses at the end of the year to grab "roll up"

  The light snow has passed, the heavy snow is coming, and the housing enterprises have also started the "involution" mode.

  Recently, the news of price reduction and down payment installment of various types of real estate has emerged in an endless stream, and housing enterprises have exhausted their tricks for withdrawing funds. According to an interview with the First Financial Reporter, a leading real estate enterprise in Tangshan has launched a "down payment installment" activity. Buyers who meet the requirements of 20% down payment can buy a house with a down payment of 5%, and the remaining 15% will be paid by the real estate enterprise supplier without interest. Buyers will make up before handing over the house.

  In cities such as Guangzhou, the strength of price reduction promotion of housing enterprises is equally amazing. There are projects with an average daily price of 70,000 yuan/square meter, and now the special room is as low as 58,000 yuan/square meter, and the unit price has dropped by 10,000 yuan. There is also a property that sold for 33,000 yuan/square meter at the peak last year. Recently, the special room was as low as 24,000 yuan/square meter, and the price reduction was not small.

  A person from a real estate enterprise told reporters that the current market situation is still not very good, and there are not many options for real estate enterprises to withdraw funds, so price reduction projects are emerging one after another, but it is hard to say whether the actual results can be achieved. Some Guangdong-based housing enterprises also said that the company had no special marketing activities at the end of the year, and it is useless to cut prices now.

  Research institutions in the industry believe that although there is a strong financial policy to rescue the market, it will take some time for the property market to pick up, and the current market problem still lies in confidence. In the last two months, the head housing enterprises are still actively grabbing the harvest, and the marketing activities are not expected to be less, or they will seize the dividends of the market recovery by speeding up the sales collection.

  Down payment installments emerge one after another.

  Recently, favorable policies for real estate have been continuously spread, but the warmth has not yet been passed on to the first-tier property market.

  According to the data of BOC Securities, the transaction area of new houses in 43 cities was 2.634 million square meters from November 12 to November 18, down 1.6% from the previous month and 50.7% from the same period last year, and the year-on-year decline was 8.8 percentage points higher than last week. The growth rates of the first, second and third tier cities were 10.2%, 16.1% and -35% respectively, and the year-on-year growth rates were -23.9%, -33.3% and -58.8% respectively.

  In the depressed market, housing enterprises try their best to promote shipment, and "down payment by installment" is one of the ways.

  According to a real estate person in Tangshan, at least four housing enterprises in Tangshan recently launched down payment staging activities, among which there are many TOP5 leading housing enterprises. "You can buy a house with a down payment of 5%, that is, 50,000 yuan, and the remaining 15% of the down payment will be made up when the house is delivered in 2024, and then the monthly payment will be normal, and no interest will be generated during the period. Housing enterprises use this means to withdraw funds."

  Tangshan World Bank also issued a document saying that the core of the above-mentioned low down payment strategy lies in: buyers need to do two "borrowing" behaviors, one is to make mortgage loans with banks normally; Second, the supplier will sign a loan agreement with the buyer. Customers who meet the requirement of 20% down payment only need to pay 5% of the total house price when buying a house, and the other 15% will be paid by the housing enterprise supplier without interest.

  According to the above-mentioned institutions, the price of Tangshan property market has increased rapidly for two years since 2019, and the urban housing price has increased from 10,000 yuan/square meter to 15,500 yuan/square meter, including the value-added due to the product strength of the project, but there is also "moisture". When the regulation changes slightly, it is difficult for high housing prices to stand firm. If other projects follow up the promotion, the housing price moisture will be squeezed again.

  In addition to Tangshan in the north, from East China to South China, there are "down payment installments" of housing enterprises.

  Poly Zhejiang Guanwei recently published an article saying that the company launched a "payment reduction action", which is different from the previous 30% down payment. As long as the first payment is 5%, the house can be bought. On December 31, 2022, 5% of the house price will be paid in full, and 20% of the house price will be paid in 2023. The specific time is subject to the case policy, and some projects are "paying the house first, then paying the house", focusing on "zero-risk home purchase" Take a house with a total price of 2.5 million as an example. A down payment of 5% is equivalent to a threshold of 125,000.

  "Down payment loan" is expressly prohibited in the relevant laws and regulations of our country, but there is a gray space in the actual operation of "down payment installment", and the key lies in whether it involves the property buyers to borrow from financial institutions and generate interest.

  Li Yujia, chief researcher of the Housing Policy Research Center of the Guangdong Provincial Urban Planning Institute, said that the down payment installment is not exactly the same as the down payment loan. The former, for example, 30% down payment is paid within one month or half a year, which is a "edge ball" and is not an obvious violation; If a property buyer makes a down payment in installments, it is equivalent to a down payment.

  A number of real estate people told reporters that down payment by stages is a common operation in the market, but the specific details are not the same. Li Yujia believes that setting the down payment ratio requirement is to measure the repayment ability of buyers. If the corresponding down payment, monthly payment and running water are qualified, the subsequent mortgage can be guaranteed; If the down payment depends on financing, the pressure of subsequent repayment will be great and the probability of default will be high, which is the key to the above problems.

  Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the down payment installment is similar to the down payment loan, but it is not exactly the same. The former can first sign the housing and does not involve loans, and the down payment loan involves loans and related processes will be completed. The down payment loan is definitely illegal, but there is a gray area in the down payment installment. If there is no transfer, only the housing is locked and the payment is gradually made, it can only be said that there is a risk of buying a house and collecting the house.

  Leading housing enterprises take the lead in "involution"

  In order to grab the goods, the price reduction efforts of major housing enterprises are also not small.

  A local real estate agent in Guangzhou said that developers are now making great efforts to make special rooms for shipment. For example, the daily average price of the CTS Tianchenfu project in Haizhu is 69,000 yuan/square meter. Now the middle and high-rise floors are doing activities, and the unit price of apartments is as low as 58,000 yuan/square meter, which is nearly 10,000 yuan lower than the daily price.

  There is also a project of China Resources Land in Guangzhou, with a daily reference average price of 25,000 yuan/square meter, and also launched a large-scale special room. "At the peak of this session, the price of 33,000 yuan/square meter was sold. Recently, there were special rooms of 24,000 yuan/square meter. This year, the overall environment is reducing prices, and the normal price is around 26,000 yuan/square meter." The intermediary said.

  Kerry recently released a research report, saying that housing enterprises such as Poly, Longhu, Zhonghai and Vanke increased their discounts in the second half of the year and launched a fourth-quarter sprint. Poly has many marketing activities throughout the year, including national marketing, down payment installment, property fee and parking fee discount, etc., which almost covers most of the marketing methods in the market, eliminates areas with high pressure and decisively promotes sales.

  Kerui said that Longhu began to increase the speed of sales in the fourth quarter, and some good quality projects in some markets also reduced their prices. For example, a hot-selling plate in Longhu, Chengdu was discounted at the end of October, which led to further price reduction of regional projects. The average monthly sales price of the company in October decreased by 20% year-on-year, while the previous August and September increased by 1% and decreased by 4% respectively.

  As for Vanke, at the last two-month sprint meeting held in October, Vanke said that it would strengthen the cooperation of various sales channels in a large number of cities across the country, such as taking customers offline with shells and guiding customers online, and all regions should mobilize their own channels and cooperation channels to attack hard. The focus of marketing is not to make profits at discounts, but to find customers and "grab revenue".

  In addition to trying their best, in some places, housing enterprises began to "hold the group to warm up".

  On the evening of November 22, Hunan Real Estate Chamber of Commerce announced in Guanwei that it was cooperating with relevant member housing enterprises to jointly activate the property market in the cold winter of real estate by way of "special price approval by the president". The president approves the price, that is, the special discount is given to the buyers except the marketing discount of the sales department of the real estate enterprise, and all new sites in the province can be applied for.

  According to the data, the Hunan Real Estate Chamber of Commerce was established in 2006. The residential developers in the member units include Poly Development, China Merchants Shekou, Greentown China, China Communications Real Estate, Country Garden, Vanke, Xuhui, Longhu and many other brand housing enterprises. Representatives of local state-owned enterprises such as Xiangjiang Group, China Construction Trust and Changfang Group; And local private enterprises such as Dahan and Runhecheng.

  The chamber of commerce said that the "president’s special approval" price can help housing enterprises in three aspects: first, lock in customers and promote sales; Second, the Chamber of Commerce organized a rescue to deepen the relationship between the Chamber of Commerce and its members; Third, the use of public funds of the Chamber of Commerce to give more profits to property buyers is the rescue behavior of the Chamber of Commerce in a specific period.

  In the industry’s view, the past high turnover model has created the "standardization" of the industry, under which the degree of product homogeneity is very high. In the case of bad market, there seems to be no better way to break the situation except price reduction, and it is even difficult for marketing to dig out the core value points of its own projects that are different from other projects.

  Kerui believes that in the face of market downturn, head housing enterprises are also introducing more diversified marketing methods while increasing the supply of high-quality projects. However, sometimes blindly reducing prices can’t bring the expected effect. The key is to expand the influence of enterprises and projects through marketing combination boxing, promote the transformation of projects, and decisively promote sales in the face of market changes.

Overseas online comment: the global economy may become a "gambling chip" of the Federal Reserve.

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March 22nd, new york, USA. The monitor of the new york Stock Exchange is broadcasting the news that the Federal Reserve is raising interest rates. (Source: vision china)

  Between ensuring liquidity and curbing inflation, the Fed finally made a choice. On March 22nd, local time, the Federal Open Market Committee (FOMC) of the Federal Reserve announced that it would raise the target range of the federal funds rate by 25 basis points to between 4.75% and 5%, the highest level since October 2007. After two weeks of banking turmoil, the Fed still chose to continue to raise interest rates. Bloomberg said that the Fed is "gambling".

  This is the ninth consecutive rate hike by the Federal Reserve since March last year, and the second consecutive rate hike has slowed down to 25 basis points. The Wall Street Journal said that the Fed’s move is undoubtedly "between inflation and financial instability ‘ Walking a tightrope ’ " . After Silicon Valley Bank and Signatory Bank, the second and third largest bankruptcies in American financial history, it is hard for the outside world to really believe the statement that "the American banking industry as a whole is still stable" conveyed by the US financial regulatory authorities. Many media and experts have predicted that even if the Fed will not give up raising interest rates and shrinking its table, it may choose to suspend interest rate hikes this month when the turmoil in the banking industry has not subsided. However, in the face of the inflation rate still far higher than the target of 2%, all 12 members of FOMC, including Federal Reserve Chairman Powell, voted in favor of raising interest rates. After the Federal Reserve announced the rate hike, Democratic Senator Warren wrote on social media that it was "a mistake" for the Fed not to suspend the rate hike, and that "the current road may make millions of Americans unemployed".

  Bloomberg said that the Fed chose to curb inflation instead of ensuring market liquidity, which is "betting that the banking crisis can be controlled", which is a "gamble". The Wall Street Journal warned that the US financial system may be more fragile than the Fed thinks, and raising interest rates may cause further damage to the system. A recent study jointly completed by economists from several universities in the United States also shows that the aggressive interest rate hike by the Federal Reserve has "greatly" increased the fragility of the banking system. Affected by this, at least 186 banks in the United States are facing a situation similar to that of Silicon Valley banks. At that time, even if there is only a small-scale run, more banks will face "thunder". Jay Blethen, chief economist of Wells Fargo, said in an interview with Bloomberg that the Fed "thinks it has the tools to curb the turmoil in the banking system" and "this decision is probably very wrong".

  Judging from the market reaction, the Fed’s "moderate interest rate hike" has not received a positive response. After the news of the interest rate hike, the three major stock indexes of new york stock market collectively closed down, among which the Dow Jones Industrial Average fell by 1.63%, the Standard & Poor’s 500 Index fell by 1.65% and the Nasdaq Index fell by 1.6%, which highlighted the market’s unease about the Fed’s decision to raise interest rates. Michael schumacher, head of macro strategy department of Wells Fargo Securities Company, said in an interview with CNBC that policy makers underestimated the speed at which tightening credit conditions would hurt the economy. "The Fed did not really fully believe that tightening credit means that the economy will weaken in a fairly fast way."

  The Fed’s decision to continue to raise interest rates and shrink its balance sheet may further transfer the financial risks of the United States to the international market. The Fed’s interest rate hike over the past year has actually accumulated huge risks in the international market. On March 19th, the Swiss government, UBS Group AG and Credit Suisse announced that UBS Group AG would buy Credit Suisse, a bank that recently exploded. This is the first acquisition involving two global systemically important banks since the international financial crisis in 2008, and the last straw that overwhelmed this "century-old shop" was the banking crisis caused by the bankruptcy of Silicon Valley Bank. The British Broadcasting Corporation (BBC) called Credit Suisse’s "thunder" the "Lehman moment" in 2023, pointing out that it was after the Federal Reserve raised interest rates continuously and the cost of capital was getting higher and higher that the weak links in the financial system began to expose problems.

  The "pumping" effect caused by the Fed’s continuous interest rate hike has forced the central banks of major economies in the world to raise interest rates in order to maintain the stability of their currencies, which has stirred up the global financial, foreign exchange, bond, import and export markets and impacted the economic stability of countries around the world, and many developing economies have suffered heavy losses. In December 2022, the Ghanaian government announced that it would suspend the payment of Eurobonds, commercial term loans and most bilateral obligations, becoming another economy facing national bankruptcy in theory after Sri Lanka. At the same time, emerging economies including Argentina, Turkey, Egypt, Pakistan, etc. also suffered severe impacts and were deeply mired in the debt crisis. It can be said that it is the domino promoted by the Federal Reserve’s interest rate hike that has been transmitted through the global economic chain, and finally caused heavy losses to developing countries, especially underdeveloped countries.

  Obviously, the Fed, which is used to "the United States is sick and taking medicine globally", will not care about what the global "interest rate hike" that it constantly provokes will cause to other countries’ economies, but at the moment when the global economy is highly connected, the United States may not be able to protect itself. As the saying goes, "ten bets and nine losses", the prescription of "raising interest rates" issued by the Federal Reserve may become a "poison" that triggers the rapid slide of the US economy into recession, and ultimately drags down the global economy. (Nie Shuyi)

China will continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles

  Xinhua News Agency, Beijing, June 2 (Reporter Gao Kang) The the State Council executive meeting held on June 2 studied the policies and measures to promote the high-quality development of the new energy automobile industry. In order to release the consumption potential of new energy vehicles, the meeting proposed to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles.

  New energy vehicles are the main direction of the transformation and upgrading of the automobile industry, and the development space is very broad.

  In recent years, China’s new energy automobile industry has developed vigorously. According to the data of China Association of Automobile Manufacturers, from January to April this year, the production and sales of new energy vehicles reached 2.291 million and 2.222 million, an increase of 42.8% year-on-year, with a market share of 27%; The export of new energy vehicles was 348,000, a year-on-year increase of 170%.

  The meeting pointed out that it is necessary to consolidate and expand the development advantages of new energy vehicles, further optimize the industrial layout, strengthen key core technology research in key areas such as power battery system, new chassis structure and intelligent driving system, make overall plans for the development and utilization of domestic and international resources, improve the recycling system of power batteries, build an industrial ecology with the integrated development of "cars and energy in Lu Yun", and enhance the independent controllability and green development level of the whole industrial chain.

  "Technological innovation is the core competitiveness of development." Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, said that in recent years, China has made remarkable achievements in the field of new energy vehicles, but it still needs to make efforts in tackling key core technologies, and at the same time, it needs to continue to make efforts in the construction of charging infrastructure and the research and development of small and micro electric vehicles.

  Chen Shihua, Deputy Secretary-General of China Automobile Industry Association, said that from the overall automobile data this year, China’s new energy automobile industry has developed steadily, and its supply capacity and quality have been continuously improved, becoming an important force to stabilize the industry.

  Insiders pointed out that the industry generally predicts that the development of new energy vehicles will maintain a good development trend, and the production and sales data of new energy vehicles in China is expected to usher in a new high this year. But at the same time, we should also see that at present, the confidence of automobile consumption still needs to be boosted and the potential of automobile consumption still needs to be released.

  In this regard, the meeting pointed out that it is necessary to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles, build a high-quality charging infrastructure system, further stabilize market expectations, optimize the consumption environment, and release the consumption potential of new energy vehicles.

  "The new measures are expected to bring great impetus to the development of the new energy automobile industry in the next few years." Cui Dongshu said that the subsidy recession has a great impact on the new energy automobile industry, and consumers are sensitive to price and taxation. Continuing and optimizing the vehicle purchase tax reduction and exemption policy for new energy vehicles will further release the consumption potential of new energy vehicles and promote the sustainable and steady growth of the new energy automobile industry.

It is an oolong to stop the tide, but are UP owners more "lazy"?

"Big UP owners with millions of fans like me can’t make money or even lose money."

On March 31st, King Xu, one of the top 100 UP owners with 3.85 million fans, suddenly announced that he would stop working.

Prior to this, the news of "UP main stop" appeared on social media from time to time, but it was not paid attention to as a phenomenon. This time, the case of King Xu was merged with the sporadic news of stopping the watch before, and # bilibili UP launched the stop watch tide # and rushed to the top of the hot search.

The impact of short videos, the decline of long videos, the inability of UP owners to make money, and the decline of bilibili’s profitability … All kinds of discussions followed.

The discussion of "Stop More Tide" is like tearing a barb, which makes bilibili and the producers and loyal users of medium and long videos feel the pain of the skin.

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Gone with the wind Not really.

Soon, a number of media issued a document pointing out that the stoppage did not form a clear trend.
According to our statistics, the only ones mentioned in this "stop more tide" are currentlythree’s placeTop 100 UP owners.
In addition to the above-mentioned UP owner @ Wang Xu who eats by his face, he directly said that "making videos does not make money or even lose money". The other two UP owners, @-LKs-, @ I am Weird Jun, all responded to other personal reasons.
But the anxiety continues.
Between leaving and staying, there is still a gray area. Although not many people left,However, do those who stay behind tend to fade out of bilibili and neglect their business?
The top 100 UP owners selected by bilibili every year from the three dimensions of professionalism, influence and innovation can be said to be the head of this platform. Based on this,We selected the top 100 UP owners in the past three years from 2020 to 2022., trying to "lift the light to highlight the heavy": if the stickiness of the platform to these head UP owners is fading, let alone the waist, legs and soles of the feet, which have not received more platform dividends.
Excluding the UP owners who have been cancelled and officially cancelled by bilibili, there are 234 "Top 100".
In order to understand the "business" frequency of UP owners, we calculated a"UP Main Business Index" (hereinafter referred to as "Business Index")In this paper, the number of videos published by UP owners in bilibili every month from October, 2022 to March, 2023 is linearly regressed by using OLS function of statsmodels library, and the linear function of publishing amount changing with time is obtained.The slope of the function represents the overall trend. If the overall trend is greater than 0, it means it is in an upward state, and if the overall trend is less than 0, it means it is in a downward state..


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According to the data, the frequency of 150 UP owners’ publishing content showed a downward trend within half a year, and the food blogger @ Zhentan Tangrenjie had the most declining update frequency, and the "business index" within half a year was -3.06.

There are 80 UP owners who are "redoubling their efforts". Game commentary blogger @ honest and honest smile can be described as a "model worker", and its "business index" is as high as 6.26, far exceeding the second-ranked film and television blogger "@ 中中中中中中中中" (business index 1.17).

However,The business frequency of UP owners may be affected by specific time periods and personal circumstances.For example, in February 2023, affected by the Spring Festival, the average number of videos released by UP owners was only 4.21, which was much lower than other periods. In contrast, in the past six months, the average number of videos released by each UP owner is between 4 and 5, and there is no particularly big fluctuation.
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That is to say,There is no obvious "stopping the tide" among the head creators, but the overall update frequency shows a downward trend.
The other side of the story is that these people who stayed behind are not satisfied with the status quo and are actively exploring new creative soil.
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Which forest do the birds go to? Tik Tok or Little Red Book?

Where did the UP owners go when they were not in bilibili?

In this top 100 list,75% of UP owners have Tik Tok accounts with the same or similar ID as bilibili, and 49% have settled in Xiaohongshu.. Regardless of the length, video is still a track that UP owners are more familiar with.

The situation and development of the top 100 UP owners on other platforms are different.

In Tik Tok, nearly half of the top 100 UP owners have more than 1 million fans.Due to the high user activity of the Tik Tok platform itself, or because it is more suitable for the short-screen production environment, some UP owners are doing better in Tik Tok. For example, the fashion category UP owner @ Machamp Laochen, who has only 1.27 million fans in bilibili, has as many as 30 million fans in Tik Tok.

The platforms have their own tonality, and short videos and notes on planting grass are in vogue, but the ecology of the platform is not suitable for everyone. Sometimes, the new number is opened, but there is a "acclimatization".
"Hello teacher, my name is He", one of the top fans in bilibili with nearly 10.83 million fans. Although it was announced in high profile when I moved to Tik Tok, up to now, the number of fans in Tik Tok is 760,000, only 7% of that in bilibili. Xiaohongshu is even more "bleak", with only 110,000 fans. However, in bilibili, the most distinctive games, ghosts and animals, and animation content are naturally incompatible with Xiaohongshu, so such bloggers rarely settle in. In contrast, beauty, fitness and fashion bloggers are more likely to be like a duck to water.
On the one hand, the success of "landing in different places" tests the stickiness of fans-whether they like this person or people on a certain platform, and whether they are willing to follow the creators across platforms. On the other hand, it also tests the understanding and adaptability of UP owners to the platform.

Switching from medium-long video to short video platform is by no means a job of "uploading content twice"Horizontal screen needs to be replaced by vertical screen with high probability; Film and television bloggers spend half an hour explaining in bilibili. In Tik Tok and Xiaohongshu, they need to be cut short and cut into installments. Beauty bloggers need to re-adjust the definition and filters, adjust the speech, and judge the makeup trend of a specific platform … This is the change of the whole creative logic from form to content.

It is not difficult to explain why many head UP owners still choose to guard the comfort zone of "small broken station" Bi Dao, He, Ti mo Feng and other big UP owners have little red books, but they almost never operate them, as if they "forgot their account passwords".

Judging from the overall trend in the past six months, the content publishing frequency of the three platforms has fluctuated, and bilibili’s "declining trend" is the most obvious. In Xiaohongshu and Tik Tok, the proportion of UP main update frequency is about 33% and 44%, while 64% of bilibili UP main business frequency has decreased.
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Among the UP owners who have settled in Tik Tok, 23% have increased their content in Tik Tok and decreased their content in bilibili. Among the UP owners who settled in Xiaohongshu, the content of Xiaohongshu increased, while the content of bilibili decreased, accounting for 33% of the total number. These UP owners are shifting their main energy from bilibili to other platforms.
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Creative odd jobs, what to live for?


Dreams are good, but money matters.

It may be an own goal to stop the tide, but the creators’ aspiration of "not making money" is true.

Creators can’t make money, which is inseparable from the commercial development of the platform. Even as the head UGC platform of domestic medium and long video, bilibili has been facing a profit dilemma. Until 2023, the goal put forward by Rui Chen, Chairman and CEO of bilibili, is still growth and breakeven; In the past year, bilibili’s total revenue increased by 13% year-on-year to 21.9 billion yuan, but the annual net loss was 7.5 billion yuan, up by 10% year-on-year.[1]. The market value has also suffered a decline for three consecutive years, silently expressing the market’s doubts about its commercial value.
Bilibili, which started from a sub-cultural community, stumbled for a long time on the road of commercialization.

In 2015, most of bilibili’s main income was concentrated in the mobile game sector (65.74%); By 2022, value-added services (39.80%) and advertising revenue (23.13%) represented by the payment of big members will become the main revenue. Better content and viewing experience need to be paid, and various forms of "just meals" by UP owners have gradually become the norm.

However, users seem to have a complicated attitude towards the commercialization tendency of platforms and creators.Although we can understand that "everyone needs a proper meal", we are always worried that when it becomes a "baton" for content creation, Utopia, once attached to interest, will also become a cold capital machine, and the creators will inevitably be alienated and become gears.
Sub-culture initially created identity for bilibili and attracted the same interests, but it also made these original users naturally reject the commercialization and large-scale development of the platform.If this tension can’t be solved, bilibili will "succeed and Xiao He will fail".

The bigger impact comes from short videos.
When the trend of short video surged, the "small broken station", which has always been proud of the long video in horizontal screen, also chose to "join if you can’t beat it". In 2021, it launched the Story-Mode of short video in vertical screen mode and began to try short video. By the end of March, 2021, the proportion of vertical video broadcast has exceeded 20% of the total broadcast, and it continues to rise.[2].

However, bilibili’s loss and positive convergence to short videos cannot be directly deduced to the overall decline of medium and long videos.Different medium and long video platforms have completely different profit models. For example, bilibili’s promise of no patch advertisement is an exception.
Looking far ahead, TikTok, a short video platform, has not yet shaken the long-standing "overlord" position of YouTube, a medium-long video platform. From the perspective of quarterly active users, the active users of YouTube are still twice as many as TikTok, and its market value is four times.
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Out of business logic, as a carrier, media is neither good nor bad, outdated or not, only appropriate.
But the reality is that creators need money to support their life and creation. When the UP owner becomes a job, his identity can no longer be a simple creator.Instead, you need to run your own business like a small company, self-marketing and self-promotion.[3].

The flow of attention determines the flow of capital, which also determines the flow of these "creative odd jobs" who make a living from it.So they lived by the grass and moved between different platforms. It is not only to find the soil for sowing ideas, but also to find channels with better remuneration and easier realization.
It seems too early to go from the rise of the popular Oolong in UP to the decline of bilibili, and then to sing an elegy for medium and long videos. We can even look forward to it optimistically.,In the confrontation and competition between old and new media, better expression and newer models will emerge.

After all, from papyrus to social networks, "new media" is always a relative concept.

References:

[1] Interface news: "Stop watch" reveals danger signal, bilibili can’t stay UP. "

https://mp.weixin.qq.com/s/871sGhfK2_5hyZZdoGD8JA

[2] "bilibili Releases Q1 Financial Report in 2021" https://b23.tv/oFplWJB

[3] Interface culture:The creation of odd jobs, widespread poverty:Talking from "bilibili stops the tide"

https://mp.weixin.qq.com/s/ELF_IOaD6RDmvMmG82Y9DQcv17024124? spm_id_from=333.999.0.0

Data: Cai Jingyuan, He Yuping and Ge Shurun Du Tianshu Lin Xin Yao Yu Wanyao Wu Jie Zhou Hongjie

Visualization:Zhou Hongjie Zhang Rui Wu Jie He Yuping Du Tianshu

Copywriting:Lin Xinyao and Yu Wanyao Ge Shurun

Editor: Cai Jingyuan

Reporting/feedback

Yu Dong: "Dragon Action" creates future wars. Tsui Hark’s new film challenges AI.


Special feature of 1905 film network The long canal continues the Millennium charm; The green waterfront reflects the light of the film. In 2023, the film channel, in conjunction with Beijing Federation of Literary and Art Circles and Beijing Film Association, launched a six-episode series of talk show "The Shadow Man of Beijing". In 2024, the second season of "The Shadow Man of Beijing" set sail again as scheduled, witnessing Beijing’s film glory and feeling the film blooming in Beijing.


In this season’s Beijing Shadow Man, Lan Yu, the host of the film channel, will have an in-depth dialogue with five filmmakers, including Dong, Hao Rong, Yin Hong, Sun Lijun and Wang Xiaohui, telling the unforgettable love of light and shadow in the years of sculpture and looking forward to the bright future of the film and Beijing.



At 22: 00 on the evening of May 20th, the "Blue Feather Meeting Room" of China Film Report was specially planned — — In the first issue of the second season of "Beijing Shadow Man", Lan Yu talked with Yu Dong, vice chairman of the Beijing Film Association and the leader of Bona Film, and revisited the "dream land" to find the light and shadow mark in time.


From moviesLin zexuTo the new play Lin Zexu

"It is our duty to contribute to the cultural industry in the capital."


Yu Dong is a native of Beijing, and his memory of Beijing is closely related to movies. The "first movie" in my life was Lin Zexu shown by Beijing Film Factory: "I seemed to be still in kindergarten at that time. My father took me to the zoo and took the No.16 bus. I went to Beijing Film Factory to watch the first movie Lin Zexu." After returning home, Yu Dong had a dream about this movie for one night, and this "dream" from the movie also led him to today.


In Bona’s film and television base in Huairou, there are many elements related to the feelings of winter light and shadow. He still remembers that he accidentally applied for the Beijing Film Academy when he took the art exam. "I accompanied my junior high school and saw that there was a management department in the admissions brochure. This is the first undergraduate class of the Film Academy, and I am particularly interested." In winter’s eyes, "the first time" is always the most groundbreaking, and in the end he was lucky enough to stand out and become one of the 12 management students.



After graduation, Yu Dong was assigned to work in Xuanfa Department of Beijing Film Factory. Different from today’s film propaganda route with wide brain holes and various patterns, it was more like a manual job at that time. "At that time, there were four posters hanging in front of the main building of the North Film Factory, and it was necessary to lift a particularly long pole. One person dragged one person to lift it, picked it down and put a new one on it." Yu Dong recalled that at that time, whenever there was a new film in the North Film Factory, he had to climb the ladder to change the poster. "The uncles and aunts who came back and forth in the factory would take a look, and I felt particularly satisfied at that time — — Our new movie will be released again! "


Today, it has been 30 years since I first came into contact with the film announcement work in winter. In the past 30 years, he has traveled thousands of miles to transport copies, and he has also experienced the joy of participating in the successful film announcement. And when his name really appeared at the beginning of the film, he felt a sacred feeling of "being responsible to the end".



With the attempt to distribute co-productions, purchase copyrights and participate in investment in winter, Bona Film has also stepped into the fast lane of industry development. Yu Dong still remembers the birth of the company’s dynamic logo. "I found a classmate from the Film Academy, and this person is Sheng Ding. I have been using this title he designed for me to this day. " In his eyes, this logo also witnessed the initial heart of himself and many people’s movies.


This filmmaker who has a profound relationship with Beijing always remembers this initial heart — — At present, Bona is planning to produce the drama series "Lin Zexu", which is also a new attempt made by the company in industries other than movies. Although some people have put forward opinions to Yu Dong on this project, he is still willing to put aside the flow and seriously polish his creation to complete a screenplay with film quality and higher social value.



"It is my duty to contribute to the cultural industry in the capital." Today, Yu Dong is still full of enthusiasm and expectation for film creation. "I think this is not only my dream, but also a meaningful thing to give back to the society and the audience and let everyone see more movies."


From dreaming of light and shadow to producing box office of 60 billion+

Operation dragonBuild a future war Tsui HarkThe new film challenges AI technology. "


From the dream of light and shadow enlightened by Beijing Film Factory as a child, to the fact that the box office of participating in the production of films has exceeded 60 billion, Yu Dong still has a sense of urgency in the matter of film creation. Seeing a good film project, he will be envious and want to pay more attention to time and resources to complete more work.


At present, Yu Dong and his Bona Film are pushing forward the production of several projects in multiple threads. Among them, the most concerned is undoubtedly the "Dragon Action" that is being filmed. After Operation Red Sea, the Jiaolong Force, a special arm of the navy, will cooperate with the submarine force in the film to fight in the ocean. "It is a future war and very imaginative." Yu Dong also admitted that this creation is a greater challenge for director Lin Chaoxian, and whether all the creations are true and restored enough must be tested by all military fans after the release.



Another creative project is the animated film Human Body Wars directed by Tsui Hark. Yu Dong introduced that he has been communicating with Director Tsui Hark on how to use innovative technologies such as AI to better complete animation production. "After the epidemic, everyone has a basic understanding of the virus. Under what circumstances, what kind of immune system will protect you? Director Tsui Hark imagined such an animated story. "


In addition, the above-mentioned "Lin Zexu" and "Shangganling" directed by Liu Weiqiang and others are also being filmed and produced nervously. Yu Dong believes that Blossoms Shanghai’s success has made everyone see the trend that audiences and creators are now returning to stories and paying attention to quality. Yu Dong and Bona Film are also looking forward to launching typed high-quality works in the drama market in the future to meet the spiritual and cultural needs of the audience.



"Time waits for no man," Yu Dong said with emotion. "Our audience is still expecting a good movie."