爱上海-上海后花园论坛-上海419论坛

　　[Information] The new generation travel version has been officially rolled off the production line in Yamaguchi Prefecture, Japan, and the off-line of this car means that the new mazda 6 will officially start mass production. A new generation of mazda 6 will also be made in Mazda in the future. According to Tian Qingjiu, deputy general manager of FAW Mazda, a new generation of mazda 6 will be sold together with the old mazda 6 next year. What will happen to the sales in it runs in the family and whether there will be any changes after the new generation of mazda 6 is made in China? We will analyze them one by one in this article.

　　● The old mazda 6 is still the main sales model-cost-effective.

　　From the sales volume of mazda 6 we collected, we can see that the sales volume of the old mazda 6 in 2010 was 94,369, and that of the old mazda 6 in 2011 was 91,358. By the first half of this year, the sales volume of the old mazda 6 was 38,482 vehicles. Compared with Ruiyi’s sales of 8,824 vehicles and 1,361 vehicles, the sales of the old mazda 6 in the first half of this year accounted for 76.33% of FAW Mazda’s sales share. Such a high proportion shows the importance of the old mazda 6 to FAW Mazda’s sales.

　　Last week, the 2012 mazda 6 went on the market, and its terminal price has dropped to 135,800 yuan. This price is no different from that of a mainstream compact car. The low price, dynamic appearance and good handling make the old mazda 6 have a very good cost performance, which is also the key for the old mazda 6 to become a pillar product of FAW Mazda.

　　In order to avoid internal consumption and overlapping positioning between products after the new generation of mazda 6 is listed, we guess that the prices of Ruiyi and the old mazda 6 will be adjusted accordingly in the future. The price range of Ruiyi will drop to 150,000-200,000 yuan, while the old mazda 6 will continue to drop to 100,000-150,000 yuan.

　　● Ruiyi-the advantages of the model are not obvious and the positioning is vague (the power is not strong enough and the movement is not thorough)

　　Compared with the sales volume of the old mazda 6, Ruiyi’s sales volume is not ideal, with 43,082 vehicles in 2010, 31,018 vehicles in 2011 and only 10,327 vehicles in the first half of this year. It can be seen that the sales volume of Ruiyi has shown an obvious downward trend year by year. Compared with other mainstream at the same price, Ruiyi’s sales are really not very good. So why is Ruiyi’s sales so low? Our conclusion is that the domestic medium-sized car consumers have limited recognition of sports medium-sized cars at present.

　　We have done a survey on consumers’ purchase intention in car home. When consumers buy medium-sized cars, the brands and prices are the most concerned. In the case of similar brands and prices, people tend to pay more attention to appearance, space and power, which are the three most important indicators for evaluating domestic medium-sized cars horizontally at present. In terms of appearance, the two main uses of consumers who generally buy medium-sized cars are home or business, so whether the appearance of a medium-sized car is stable or not has become one of the criteria for people to choose medium-sized cars. Ruiyi’s sporty design is obviously not as stable as other medium-sized cars, which also makes many medium-sized car consumers turn their attention to other brands.

　　◆ Sports positioning, but the power is not strong enough

　　I still remember the sportiness and maneuverability that Ruiyi emphasized in the publicity. It can be said that Ruiyi has some maneuverability, but the sportiness is probably worse. This is because Ruiyi, which is located in motion, lacks advantages in power. In the face of direct injection from European and American rivals, Ruiyi’s 147-horsepower 2.0L engine and 169-horsepower 2.5L engine really lack advantages. This also makes Ruiyi’s sportiness discounted. It is true that after many fans and media tests, Ruiyi’s chassis handling is highly evaluated, but the power is not strong enough, but it is always the shortcoming of Ruiyi.

　　◆ Lack of price advantage, compared with the same price range of medium-sized car space is not enough.

　　The price range of 2012 Ruiyi is 179,800-239,800 yuan, and most of the medium-sized cars in the same price range have obvious space advantages. The Ruiyi 2725mm seems a little too conservative in the era when the wheelbase of medium-sized cars is getting longer and longer. We can look at the wheelbase of our competitors in the same price range as Ruiyi: 2800mm, 2775mm, 2737mm, 2795mm and 2795 mm. These opponents also have a good appearance and even better handling, but also have a good space performance. The short wheelbase of Re-Rui Wing directly leads to the general performance of Re-Rui Wing space, which affects the ride comfort. It seems that Ruiyi is a car on the surface, but actually it has become a Volkswagen car with a small audience compared with its competitors for the above reasons.

　　◆ Future positioning-the price may drop to 150,000-200,000 yuan.

　　With the new mazda 6 made in the future, in view of the fierce competition in the domestic medium-sized car market, the new mazda 6 will be similar to its competitors, and the estimated price range will be between 180,000 yuan and 250,000 yuan, so some price ranges will inevitably overlap with Ruiyi. In order to avoid internal friction, Ruiyi is bound to give up part of the price range to a new generation of mazda 6. It is estimated that the price range of Ruiyi will be around 150,000-200,000 yuan.

　　Editor’s note:At present, in the domestic medium-sized car market, appearance, space, power and price have become the main factors that determine whether consumers buy or not. Consumers’ inherent impression of medium-sized cars still exists in stability and comfort, while positioning and designing Rui Wing, which is more athletic but lacks space and motivation, is somewhat embarrassing. Consumers who pursue sports will turn to other brands because their motivation is not strong enough. The same lack of wheelbase and space makes Ruiyi have no confidence in facing a number of mainstream medium-sized cars. From the situation of Ruiyi, we can see that the domestic sports medium-sized car still cannot become the mainstream model at present, which is also reflected from the same positioning.

CCTV News:We walked into an automobile glass production enterprise in Fujian together, and met a veteran who has been in business for 30 years and a recruit who just switched jobs this year.In their eyes, what new changes have intelligent manufacturing brought to traditional manufacturing?

In the production workshop of the world’s largest automobile glass manufacturer, pieces of glass slide out one after another along the production line, and the left and right rows of robotic arms effortlessly grab the glass from the line and accurately stack it aside.

Zheng Mingsheng, who has worked in the glass manufacturing industry for more than 30 years, witnessed the process of less and less manual labor on the production line. Nowadays, this production line runs automatically 24 hours a day, with a daily output of 600 tons of original glass sheets. The huge workshop is empty and does not need a manual worker. Moreover, the intelligent manufacturing system can also complete quality inspection, cutting and other work by itself.

After the deployment of intelligent production equipment and platform, the production efficiency of the production line increased by 30% and the defective rate decreased by 30%. Now Zheng Mingsheng just needs to sit in the office, and he can have an overview of the overall production data through the industrial Internet platform. And next to Zheng Mingsheng’s office, there is a darkroom laboratory, where engineer Chen Zhixing is conducting a research and development test of automobile glass. They want to test a new function of glass.

In fact, Chen Zhixing is a recruit who has joined the glass industry for less than a year. It was the brand-new concept of glass antenna that made him decide to switch from electronic communication industry to glass manufacturing. While bringing new technology, it also makes more use of intelligent manufacturing tools such as experiments and simulation systems, which improves the design ability and efficiency of glass. It is estimated that by the end of this year, the new models of many well-known car companies will be equipped with this new glass product.

[car home Guang ‘an Preferential Promotion Channel] Recently, a large-scale preferential activity was launched in Guang ‘an, with the highest preferential amount reaching 20,000 yuan, making the minimum starting price only 68,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The design of Changan Auchan X5 is full of movement, and the front face adopts a large air intake grille, which blends with the sharp headlights to create a strong visual impact. The body lines are smooth, and the overall style is dynamic, which shows the breath of youth and vitality.

Changan Auchan X5 shows a smooth and dynamic design on the side lines, with a body size of 4490*1860*1580mm and a wheelbase of 2710mm, which ensures the spacious and comfortable interior space. The front and rear wheel tracks are 1580mm and 1595mm respectively, providing stable handling performance. At the same time, the vehicle is equipped with 225/50 R18 tires with unique rim style, which further enhances the sense of movement of the whole vehicle.

Changan Auchan X5′ s interior style is simple and full of science and technology, and the center console layout is reasonable and easy to operate. The central control screen has a size of 10.25 inches, which supports a variety of functional operations and brings a more intuitive visual experience to drivers. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The seat is made of leather/fabric mixed material. The main seat has the functions of front and back adjustment, backrest adjustment and height adjustment, while the auxiliary seat has the functions of front and back adjustment and backrest adjustment. The rear seats support proportional tilting, which increases the flexibility of storage space. The car is also equipped with USB and Type-C interfaces to facilitate charging and connecting multimedia devices.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine, which has a strong power output of 188 horsepower, with a maximum power of 138kW and a peak torque of 300 Nm. Matching it is an efficient 7-speed wet dual-clutch gearbox, which provides smooth and rapid power transmission for vehicles.

Car home car owner’s evaluation of Changan Auchan X5 is "This car is very cheap, to be honest, it is very affordable for such a sports car to have such a price", and he thinks that Auchan X5 is particularly cost-effective, suitable for consumers with limited budget but pursuing sports sense and dynamic performance. Although the power of 1.5T may not be the strongest, it is enough for daily use, and the ride experience in the car is very comfortable, which does not bring him too much pressure. On the whole, @ Nai Za Bietang thinks that Changan Auchan X5 is a good choice for its value for money.