作者： admin

Today, for many friends, driving a luxury car is definitely a matter of face. With the increasing variety of luxury cars, it is not easy to choose a luxury car with both luxury and connotation. For a long time, China consumers’ luxury values lie in design aesthetics, cutting-edge scientific and technological equipment, comfort configuration, high-performance power and price. GAC Chuanqi’s brand-new GA8 knows well the preferences of Chinese people, and by virtue of its strong product strength, it has renamed its own brand luxury flagship car.

When it comes to luxury cars, some people may stay at the brand level. However, in today’s growing and growing national brand car companies, there are many popular stars in their products, and there are also unique features in the definition of luxury flagship. As the latest flagship masterpiece of Guangzhou Automobile Chuanqi, the new GA8 embodies the ingenuity and wisdom of Guangzhou Automobile Chuanqi in the past 12 years, and shows extraordinary strength in styling design, riding experience and intelligent technology. It not only integrates the fine traditions of the old models, but also shows the calm, firm and confident flagship image of China.

In the field of Chinese luxury, it is absolutely indispensable to highlight the national style of China, especially in the aspect of modeling design, which occupies a dominant position. When you look at the Forbidden City in Beijing, the Temple of Heaven, the Bell Tower in Xi ‘an and other ancient buildings, and feel its grand scale, majestic momentum and exquisite structure, you are all shocked by its ancient extreme luxury style.

In the new GA8′ s "Hua Feng Ling Ran" design concept, we see the characteristics of the new car as the top position in the family, as well as the interpretation of Chinese luxury. The front face of the new car adopts five chrome-plated "Lingyunyi 3.0" grilles, which are embedded in a larger octagonal net like a platoon. With the combination headlights of "Double Ling Blade" and the huge logo that highlights the brand characteristics, it inherits the Chinese cultural heritage and aesthetic concept, and at the same time shapes the image of a young king who is brave and majestic.

In addition to the modeling of the front face, the modeling of the whole vehicle is more fashionable by combining China traditional culture with the current trend by using more modern scientific and technological methods. The body proportion posture of the new GA8 has been carefully adjusted, which makes the proportion of the whole vehicle more unified and coordinated, and the large-scale cutting of the tail shows the sense of volume and strength. With the double-edged LED taillights echoing the front face, the horizontal visual tension is further strengthened, showing the powerful and heroic back of the sky. The whole vehicle creates a brave and confident posture, and its strength confirms its status as a flagship model.

China people like "big" for a long time, and it can even be called the totem of China culture. The new GA8 is particularly attentive to meet the needs of users in China, with the length, width and height of 5003/1868/1505(mm) and the wheelbase of 2900mm, which is a proper performance of C-class cars. Thanks to the extension of the headlights and taillights, the whole vehicle creates a low-lying sense of sight. Through smooth roof lines and comprehensive under-car fender layout, the wind resistance coefficient of the new Chuanqi GA8 is only 0.28Cd, which creates the neat temperament of Weifeng Blade Shadow.

The brand-new GA8 not only has a stunning appearance, but when you open the car door, a Chinese luxury is coming. Its overall interior pattern of "flowing clouds and overlapping water", double 12.3-inch technology large screen of "Liuquan" and floating central console of "waterfall" create rich visual levels, further broadening the open and comfortable space experience inside the cockpit. The wooden decorative strips on the center console have clear and natural texture, and feel warm and soft. The chrome-plated buttons are also quite exquisite in workmanship, and the moderate damping can make people feel the ubiquitous quality in the details.

Sitting in the cockpit of the brand-new GA8 is like being in the mobile first class in personal tailor. Ergonomic seat design comfort is comparable to international standards, the front seat is very comfortable to sit on, the filler is very soft, the leather feels very delicate, and the wings on both sides can effectively support the body; The rear seats are very generous in size and equipped with foldable aviation headrest on both sides, which is very suitable for long-distance rides. The new GA8 knows the Chinese hospitality, and creates a first-class ride experience by providing the rear passengers with a 27 backrest with the best comfort angle, 1008mm extra legroom and the co-driver’s seat BOSS button. With Infinity Hi-Fi class 13-speaker audio, it is like being in the golden hall of Vienna for drivers and passengers to sit in the brand-new GA8.

The new GA8 not only perfectly interprets the luxury flagship in hardware, but also takes the lead in the intelligent interconnection of software. It is equipped with the latest ADiGO intelligent technology of GAC, which not only provides users with regular online navigation, intelligent voice, QQ music and radio information, but also deeply integrates other functional nodes in the car with the user identity, and brings its own car WeChat, which can accurately identify voice commands, greatly improving the user experience. Such a high-tech and humanized design not only shows the sense of luxury and technology that the new GA8 flagship model should have, but also brings users a pleasant and comfortable driving experience.

Of course, in addition to elegant enjoyment, the ultimate luxury also needs to protect the life safety of every inch of space in the car for users. The new GA8 has L2 intelligent systems, such as APA automatic parking, A adaptive cruise, TJA traffic jam assistance, ICA integrated cruise and HMA intelligent high beam, which can reduce the burden on drivers. The systems including LDW lane departure warning, DOW door opening warning, FCW front collision warning, AEB automatic braking assistance, LCA parallel line assistance, BSD omni-directional blind spot monitoring, LKA lane keeping assistance, RCTA rear crossing warning, AEB-P pedestrian identification and protection have greatly improved the safety of passengers.

All along, GAC Chuanqi has spared no effort in the pursuit of core technical components such as transmission and engine. The new GA8 is equipped with Chuanqi’s third-generation 2.0T engine, which integrates many technologies, including low inertia E-Turbo turbocharging technology, GCCS combustion control technology, DCVVT dual continuous variable valve timing technology, etc. The maximum power can reach 252 HP, and the maximum torque can reach 390N·m, which is comparable to BBA’s high power 2.0t. Moreover, the turbine intervention of this engine is early, at 1750 rpm. Matching it is Aisin’s third-generation 6AT gearbox, which can make better and more reasonable use of fuel when starting or idling, and at the same time play the role of suppressing vibration and reducing noise.

In addition, the new GA8 adopts the front aluminum alloy double wishbone+rear multi-link independent suspension structure unique to luxury cars. Compared with the traditional "McPherson" front suspension, the double wishbone structure can make the wheels move on a relatively vertical horizontal line, unlike McPherson’s circular motion around a center, so the double wishbone can bring better control effect. In addition, the chassis is created by the combination of Marco Master and Mercedes-Benz adjustment team’s chassis adjustment ace, which makes the new GA8 have a good balance between comfort and handling.

Full text summary:

For a C-class car, its mission is not only a mobile tool for daily travel, but also a symbol of the owner’s identity and taste. The new GA8 not only changes the overall design and configuration level, but also highlights the unique modern texture in the expression form of Chinese luxury. Facing the younger consumer market and dealing with the lower price, luxury brand models represent the brand-new GA8 with the highest car-making level of Chuanqi brand in terms of design, quality and technology, and undoubtedly become the leader of the same level to cater to the trend and highlight the flagship. I believe that with its unique oriental luxury charm, the brand-new GA8 will be loved by Chinese people.

　　[Information] The new generation travel version has been officially rolled off the production line in Yamaguchi Prefecture, Japan, and the off-line of this car means that the new mazda 6 will officially start mass production. A new generation of mazda 6 will also be made in Mazda in the future. According to Tian Qingjiu, deputy general manager of FAW Mazda, a new generation of mazda 6 will be sold together with the old mazda 6 next year. What will happen to the sales in it runs in the family and whether there will be any changes after the new generation of mazda 6 is made in China? We will analyze them one by one in this article.

　　● The old mazda 6 is still the main sales model-cost-effective.

　　From the sales volume of mazda 6 we collected, we can see that the sales volume of the old mazda 6 in 2010 was 94,369, and that of the old mazda 6 in 2011 was 91,358. By the first half of this year, the sales volume of the old mazda 6 was 38,482 vehicles. Compared with Ruiyi’s sales of 8,824 vehicles and 1,361 vehicles, the sales of the old mazda 6 in the first half of this year accounted for 76.33% of FAW Mazda’s sales share. Such a high proportion shows the importance of the old mazda 6 to FAW Mazda’s sales.

　　Last week, the 2012 mazda 6 went on the market, and its terminal price has dropped to 135,800 yuan. This price is no different from that of a mainstream compact car. The low price, dynamic appearance and good handling make the old mazda 6 have a very good cost performance, which is also the key for the old mazda 6 to become a pillar product of FAW Mazda.

　　In order to avoid internal consumption and overlapping positioning between products after the new generation of mazda 6 is listed, we guess that the prices of Ruiyi and the old mazda 6 will be adjusted accordingly in the future. The price range of Ruiyi will drop to 150,000-200,000 yuan, while the old mazda 6 will continue to drop to 100,000-150,000 yuan.

　　● Ruiyi-the advantages of the model are not obvious and the positioning is vague (the power is not strong enough and the movement is not thorough)

　　Compared with the sales volume of the old mazda 6, Ruiyi’s sales volume is not ideal, with 43,082 vehicles in 2010, 31,018 vehicles in 2011 and only 10,327 vehicles in the first half of this year. It can be seen that the sales volume of Ruiyi has shown an obvious downward trend year by year. Compared with other mainstream at the same price, Ruiyi’s sales are really not very good. So why is Ruiyi’s sales so low? Our conclusion is that the domestic medium-sized car consumers have limited recognition of sports medium-sized cars at present.

　　We have done a survey on consumers’ purchase intention in car home. When consumers buy medium-sized cars, the brands and prices are the most concerned. In the case of similar brands and prices, people tend to pay more attention to appearance, space and power, which are the three most important indicators for evaluating domestic medium-sized cars horizontally at present. In terms of appearance, the two main uses of consumers who generally buy medium-sized cars are home or business, so whether the appearance of a medium-sized car is stable or not has become one of the criteria for people to choose medium-sized cars. Ruiyi’s sporty design is obviously not as stable as other medium-sized cars, which also makes many medium-sized car consumers turn their attention to other brands.

　　◆ Sports positioning, but the power is not strong enough

　　I still remember the sportiness and maneuverability that Ruiyi emphasized in the publicity. It can be said that Ruiyi has some maneuverability, but the sportiness is probably worse. This is because Ruiyi, which is located in motion, lacks advantages in power. In the face of direct injection from European and American rivals, Ruiyi’s 147-horsepower 2.0L engine and 169-horsepower 2.5L engine really lack advantages. This also makes Ruiyi’s sportiness discounted. It is true that after many fans and media tests, Ruiyi’s chassis handling is highly evaluated, but the power is not strong enough, but it is always the shortcoming of Ruiyi.

　　◆ Lack of price advantage, compared with the same price range of medium-sized car space is not enough.

　　The price range of 2012 Ruiyi is 179,800-239,800 yuan, and most of the medium-sized cars in the same price range have obvious space advantages. The Ruiyi 2725mm seems a little too conservative in the era when the wheelbase of medium-sized cars is getting longer and longer. We can look at the wheelbase of our competitors in the same price range as Ruiyi: 2800mm, 2775mm, 2737mm, 2795mm and 2795 mm. These opponents also have a good appearance and even better handling, but also have a good space performance. The short wheelbase of Re-Rui Wing directly leads to the general performance of Re-Rui Wing space, which affects the ride comfort. It seems that Ruiyi is a car on the surface, but actually it has become a Volkswagen car with a small audience compared with its competitors for the above reasons.

　　◆ Future positioning-the price may drop to 150,000-200,000 yuan.

　　With the new mazda 6 made in the future, in view of the fierce competition in the domestic medium-sized car market, the new mazda 6 will be similar to its competitors, and the estimated price range will be between 180,000 yuan and 250,000 yuan, so some price ranges will inevitably overlap with Ruiyi. In order to avoid internal friction, Ruiyi is bound to give up part of the price range to a new generation of mazda 6. It is estimated that the price range of Ruiyi will be around 150,000-200,000 yuan.

　　Editor’s note:At present, in the domestic medium-sized car market, appearance, space, power and price have become the main factors that determine whether consumers buy or not. Consumers’ inherent impression of medium-sized cars still exists in stability and comfort, while positioning and designing Rui Wing, which is more athletic but lacks space and motivation, is somewhat embarrassing. Consumers who pursue sports will turn to other brands because their motivation is not strong enough. The same lack of wheelbase and space makes Ruiyi have no confidence in facing a number of mainstream medium-sized cars. From the situation of Ruiyi, we can see that the domestic sports medium-sized car still cannot become the mainstream model at present, which is also reflected from the same positioning.